Christoph Trappe: Business Storytelling Podcast

Christoph Trappe: Business Storytelling Podcast

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By Christoph Trappe
Top 25 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life!
More places to listen

More places to listen

How to decide where to host your podcast
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.
08:36
August 18, 2019
What should we actually call our audience members? Readers? Consumers? Prospects?
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph
11:04
August 11, 2019
To innovate stop telling people to slow down
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.
08:09
August 9, 2019
Why you want to add a Google Alert for your name!
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.
08:36
August 1, 2019
Week in review: Hong Kong news, US executions, linking from newsletters, Facebook ads
Listen to this episode running through some of the marketing and storytelling highlights of the last few days.
13:39
July 28, 2019
How to rock music overlays on your Instagram Stories
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.
08:19
July 20, 2019
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.
10:51
July 18, 2019
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!
12:25
July 11, 2019
Why it’s so much easier to write new content versus updating existing content-unfortunately
Once your team creates a lot of content they really should start creating less and updating more of the old content. That takes care of duplicate content issues and also helps with workflow. This podcast discusses some of the issues this can create for content creators and how to overcome them.
11:02
July 4, 2019
Why not all stories need to be written articles!
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.
18:31
June 30, 2019
How to decide whether to link internally or externally from your articles
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.
11:53
June 23, 2019
What to say at the beginning of a podcast
In this episode I’m sharing my best practice for starting a show.
10:45
June 15, 2019
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
07:25
June 14, 2019
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.
07:46
June 7, 2019
For execs: What you need to know when your email campaign includes your name
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.
09:37
June 3, 2019
Things self-published authors must know about shipping books
I have published two books and have shipped them to four countries. In this episode I am sharing some of the things I’ve learned and hope they’re helpful to you.
16:09
May 27, 2019
The best way to take notes of conference talks
In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterprise Show.
13:32
May 22, 2019
5 stages of digital transformation
Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.
10:30
May 20, 2019
Is it OK to make mistakes in email marketing because mistakes drive opens?
Mistakes in email marketing happen but does that mean we should send another email? And what about if they email calling out a mistake performs better than the original one?
11:50
May 14, 2019
Why content marketers must go fast and not slow!
Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.
10:29
May 9, 2019
Navigating off-line communications in an online world
We are discussing the importance of chatting face-to-face despite all the online tools out there.
08:34
May 4, 2019
How to maximize time for content creation
A look at how you can always find time to produce content!  Even more on my blog:  https://authenticstorytelling.net/productivity-hack-why-that-30-minute-layover-likely-isnt-a-good-airplane-booking/ 
11:11
May 3, 2019
The words we pick matter - when to stop spinning
A 10-minute show on the importance of picking the right words.
11:17
May 1, 2019
What's the etiquette when meeting online connections offline?
  Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences? In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...
12:27
April 30, 2019
PODCAST: Stop complaining about crying babies on planes and use headphones
And when is it okay to wear your AirPods? I actually recorded this show while walking on the beach in Aruba. And you can hear the beautiful background noise! The birds are chirping, the ocean is right there. It’s wonderful. Nobody is playing loud music, there’s no yelling. It’s only 6:30 a.m., after all, but still! So peaceful and I enjoyed nature’s sounds for two days and for roughly a total of 18,000 steps over two days! I chose to not wear my headphones on those early morning walks. But I did wear them plenty of other times when kids were sitting next to me and being loud in the whirlpool. Or on the plane. Or I’m wearing them right now sitting at the gate at the Aruba airport. It’s loud but I don’t care, because I really am not hearing all these people.  Just like FaceTime in public, there’s probably some kind of real or perceived etiquette when it comes to AirPods in in public. Let’s dive in… 
09:50
April 28, 2019
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