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Business Storytelling Podcast

Business Storytelling Podcast

By Christoph Trappe
Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 110,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.
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Currently playing episode

293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters

Business Storytelling Podcast

293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters

Business Storytelling Podcast

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311: How to get your brand to a breakthrough - a chat with Margie Agin
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.    Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS  This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.
47:00
January 22, 2021
310: SEO for content creators - a chat with Barry Schwartz
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy. We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more... Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
29:35
January 21, 2021
309: How to speed up SEO projects - a chat with Hamlet Batista
Hamlet Batista, CEO at  https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc   Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com   Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:42
January 20, 2021
308: Istanbul virtual keynote: Creating a content performance culture
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.  The video version can be found here: https://youtu.be/tc-iU8LLCT4  Want me to speak at conference, drop me a note: ctrappe@gmail.com  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  More marketing tips: https://lnkd.in/bDTft_d
20:59
January 19, 2021
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.  Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm   Find more podcast episodes: https://lnkd.in/ePb7wUi    Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
35:01
January 18, 2021
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:    What is word of mouth marketing?  How to do word of mouth marketing?   What are brands doing wrong when it comes to word of mouth marketing?   And more...    Christoph's content performance book: https://lnkd.in/e3dWVd5
29:19
January 17, 2021
305: Walked on: Lessons from a two-sport non-scholarship athlete
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545
25:55
January 16, 2021
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.    Connect with her on LinkedIn: https://lnkd.in/e_v7_ux   Find more podcast episodes: authenticstorytelling.net/podcast
37:00
January 15, 2021
303: How to build a brand without annoying sales tactics
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.    Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq   Find more podcast episodes: https://lnkd.in/eYsZuzr  
37:52
January 14, 2021
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.   How do you know you are live?  Who pushes the buttons?  Comments Repurposing   Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. 
35:11
January 13, 2021
301: How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.  Find his book here: https://amzn.to/3ovjSeM  Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
26:25
January 12, 2021
300: Measuring the success of PR efforts - a chat with Tonya Parker
Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.   Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d
36:35
January 12, 2021
299: How to be ready when your number gets called
Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv
29:25
January 10, 2021
298: Creativity in marketing - a chat with Author Mat Zucker
Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.   Find his book here: https://amzn.to/36IIAS6   Find more podcast episodes: authenticstorystelling.net/podcast
32:39
January 10, 2021
297: Demystifying how we think and why we act - with Tim Ash
Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com   Tim's site: http://timash.com   Follow Tim on Twitter: https://lnkd.in/eNUJYXk   Christoph's blog: https://lnkd.in/bDTft_d  
35:10
January 9, 2021
296: What actually goes into planning a livestream? Presented by Restream
In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophy Livestream to multiple channels with Restream: https://restream.io/join/ctrappe Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120 Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast  This episode is supported by Restream.
41:13
January 8, 2021
295: Radio replay: How to present yourself better on Zoom calls
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/3bbueMH
05:16
January 6, 2021
294: Getting content ideas through Google Question Hub
Barry Schwartz tweeted the news that Google Question Hub is now available in the US.  Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it.  Video version: https://youtu.be/No0hKsYrcdk  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
11:40
January 5, 2021
293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q Her website: https://ownyourother.com/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
31:35
January 4, 2021
292: Use these marketing tips to make 2021 better - from experts
On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asquith Mark Schaefer Andy Crestodina Marc Gawith Jason Falls Sarah Townsend Tim Ash Bob Regnerus Casey Stanton, Scot Westwater and Hamlet Batista. Thanks everyone and here's to a great 2021.
22:44
January 3, 2021
291: Why ESPN’s sky cast channel during the football playoffs is part of the future of content
I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the future of content and I wonder how soon we will be watching football games in virtual reality.
15:23
January 2, 2021
290: What should I use for a microphone for my podcast?
In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.  You can also find links to all mentioned here: https://authenticstorytelling.net/best-podcast-microphone/
18:03
January 1, 2021
289: What's connected content? A chat with Carrie Hane
Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We were live on Amazon, Twitter, Periscope and YouTube. Catch future livestreams here: http://authenticstorytelling.net/live Get her book here: https://amzn.to/2VmmJtj Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/  Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
33:59
December 30, 2020
288: How to read body language on Zoom calls - a chat with Susan Ibitz
Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans. Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv  Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/ Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
36:34
December 29, 2020
287: Why debate matters in business - a chat with Leo Morejon
Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
35:05
December 28, 2020
286: How to use the new Clubhouse app - a social media audio network
Christoph reviews the new app and discusses whether or not it can help us make better connections online.  The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.
20:50
December 26, 2020
285: How to run better digital communities - a chat with Mark Zohar
Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/   Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
32:52
December 26, 2020
284: Last-minute gift ideas without leaving the house
This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501-93e1-416e-95c0-edbad5b6b1ca?ref=social&tag=theauthstor09-20&linkCode=ilv
15:29
December 24, 2020
283: How companies can become information enabled - a chat with Scott Abel
Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic. Connect with Scott on Twitter: https://lnkd.in/epPyN6h Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
38:24
December 24, 2020
282: How freelancers can create better content
Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients.  Find his book here: https://amzn.to/2U1INIR Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
38:40
December 23, 2020
281: The end of marketing - a chat with Carlos Gil
Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Get Carlos' book here: https://amzn.to/31PZH1y Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:58
December 22, 2020
280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of Voxpopme
We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help us do that of course.  Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6  Check out Voxpopme: https://site.voxpopme.com/  -----  Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :)  -----  Find more podcast episodes: https://lnkd.in/ePb7wUi
29:46
December 21, 2020
279: Why integration of social media and SEO matter - a chat with Elaine Lindsay
Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated. Find her at https://www.troolsocial.com/ On Twitter: https://twitter.com/troolsocial Articles mentioned on the show: Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/  Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/ Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/
35:08
December 20, 2020
278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris Stone
Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.   My previous blog post on the topic: https://lnkd.in/evhxAjn  Connect with Jim: https://lnkd.in/euRbeeD Connect with Chris: https://lnkd.in/ezNbia8  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
47:38
December 19, 2020
277: How and why to start a Twitter chat
Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find her on Twitter at Twitter.com/TMTweetChat
35:12
December 18, 2020
276: Should you really be doing influencer marketing?
Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.  Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/ Jason on Twitter: http://twitter.com/JasonFalls  Christoph's blog: https://lnkd.in/bDTft_d    More podcast episodes: http://authenticstorytelling.net/podcast 
39:37
December 18, 2020
275: Virtual Presentation Tips: Keep These Things In Mind When Presenting Virtually At Conferences
I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVID. Virtual conferences are now more prevalent and with that I thought I’d share my latest virtual presentation tips. I’ve done webinars and livestreams for a while now, but this year was a record-year so to speak for virtual presentations.  My stage is my basement office in the Midwest of the U.S. Sometimes I use a virtual background even! There are some things to consider. How will the presentation look, what's the setup, etc. Let's dive in and know how to be prepared. Related article: https://authenticstorytelling.net/virtual-presentation-tips/
15:02
December 17, 2020
274: Is your podcast helping you rank in organic search? A chat with Mark Asquith
Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO. Mark's company: https://rebelbasemedia.io/ Related article on podcast SEO: https://lnkd.in/dCFEk25 Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
23:49
December 16, 2020
273: Building your business in a healthier way - a chat with Lee LeFever
Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business. Find Lee's book here: https://amzn.to/3kCIrDB Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa Need help with your marketing? Contact Christoph now. ctrappe@gmail.com
33:44
December 15, 2020
272: How to Harness AI and Maintain the Competitive Edge in Marketing
Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Find her book here: https://amzn.to/35AbtOH  Connect with her on Twitter: https://lnkd.in/eJQwRN3  Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
35:09
December 14, 2020
271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)
Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream." "For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom." Order the book here: https://amzn.to/3jr9XTT Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
35:01
December 13, 2020
270: Why your company needs a content council. A chat with Andi Robinson
Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What's a content council Who should be involved What to consider Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5
26:37
December 12, 2020
269: The rise of the marketing technologist - a chat with Joshua McNary
Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies.  Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5
43:01
December 11, 2020
268: Healthcare marketing strategies during COVID and looking ahead
Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss: Healthcare marketing during COVID What channels to consider in healthcare marketing Doctors on TikTok Localization and SEO in healthcare Online reputation management And more Related articles: Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/ Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/ Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/
28:42
December 10, 2020
267: Voice devices? Must I choose between Siri and Alexa?
A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what marketers must consider.  Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv
17:31
December 9, 2020
266: You have all this data and now what? Christopher Penn has some answers...
Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision. He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.
33:56
December 8, 2020
265: Building a brand through live-streaming with Marco Novo
Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
37:47
December 7, 2020
264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics
Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are discussing:  What are MQLs and SQLs How important is the speed when we follow up with each of these?  Is there such a thing as too fast? What are the best practices for follow up?  Why do so many talk about MQLs vs. SQLs  How do we make that hand off easier?  How important is building audience to drive good QLs.  What are some other uncomfortable truths   Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M  This episode is produced by Trappe Digital LLC and supported by Lead Forensics.
35:54
December 6, 2020
263: Are you using timely and timeless content correctly? A chat with Scott Monty
Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://www.timelesstimely.com/ Check his website here: https://www.scottmonty.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
31:05
December 5, 2020
262: How to integrate PPC into your strategy and how much that will cost you
Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:  How to integrate PPC and content  How to collaborate across teams for better results. How much should you plan on spending  And much more....  Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/  On Twitter: https://twitter.com/navahf  Hennessey Digital: http://hennessey.com/   Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing?  Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
34:56
December 4, 2020
261: How PR and social media complement each other
Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success.  Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB  Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
35:25
December 3, 2020
260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright
Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with her on LinkedIn here: https://lnkd.in/entA54v  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
35:37
December 2, 2020
259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna
Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we are planning on discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
31:28
December 1, 2020
258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst
Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn. Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to future podcast episodes: https://lnkd.in/eFBsw73 Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s
33:02
November 30, 2020
257: The surprising advantage of virtual conferences - unveiled
Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual.  I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episode. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
29:02
November 29, 2020
256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout
Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
33:29
November 28, 2020
255: Conversion-optimization strategies with Chris Dayley
Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences and more. Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
36:54
November 27, 2020
254: Social media comments that won't help you build YOUR brand - unveiled!
In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
15:47
November 26, 2020
253: Legal issues to consider in podcasting - a chat with The Podcast Laywer
Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: Releases Permissions Fair use And more Find Gordon's book on the topic here: https://amzn.to/3pXmGlw Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
36:17
November 25, 2020
252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn
At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind.  Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with.  Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast
34:35
November 24, 2020
251: The curse of knowledge and how to follow better internal communications tactics
Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries https://authenticstorytelling.net/amazon-star-ratings/ How to make your marketing better with this storytelling formula https://authenticstorytelling.net/what-is-marketing-and-how-to-make-it-simpler-by-using-a-storytelling-formula/ More links Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
35:08
November 23, 2020
250: How to use social media polls to nurture leads
Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls
09:07
November 22, 2020
249: WMT Radio Replay: How to keep a balance in this digital world when we work at home
Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced.
05:23
November 21, 2020
248: How giving can bring you business success
Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.  Find Bob’s book here: https://amzn.to/3mmaUia Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
27:05
November 20, 2020
247: Amazon star ratings: How Amazon calculates star ratings for different countries
Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis. Read the related article here: authenticstorytelling.net/amazon-star-ratings Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
09:38
November 19, 2020
246: The power of improv in business (with Kathy Klotz-Guest)
Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
36:17
November 18, 2020
245: Digital marketing fundraising tips with Sarah Willey
Sarah Willey, a fundraising and marketing professional based in St. Louis, joins Christoph Trappe to discuss how fundraising can work in this increasingly digital world and how organizations can integration new and traditional strategies. Connect with Sarah: https://sarahwilleyllc.com/ Christoph's blog: http://authenticstorytelling.net Other content referenced:  Print magazines as part of your campaign https://authenticstorytelling.net/print-magazine-for-brand-marketing/ Direct mail is not dead https://authenticstorytelling.net/direct-mail-best-practices/ Using cartoons in your marketing https://authenticstorytelling.net/cartoons-in-marketing-how-to-decide-when-to-use-them-for-your-brand/
38:12
November 17, 2020
244: Ranking in voice search (from Content Marketing World 2020)
This is audio from my talk at Content Marketing World in 2020 on the topic of ranking in voice search and what you need to consider when it comes to anything voice related.  Even more on voice SEO: https://authenticstorytelling.net/voice-seo/ The PowerPoint can be found here: https://www.slideshare.net/ctrappe/how-to-make-sure-your-company-ranks-in-voice-search Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
32:38
November 16, 2020
243: The importance of creativity with Adam Morgan
Adam Morgan, a top creative and executive creative director at Adobe, joins Christoph Trappe to discuss the importance of creativity on this live recording of the Business Storytelling Podcast.  Connect with Adam: https://lnkd.in/efdBCST or https://lnkd.in/eVy5iPT or https://adamwmorgan.com/  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:19
November 15, 2020
242: The state of writing - a chat with Sarah Mitchell
Content expert Sarah Mitchell joins Christoph Trappe on this episode to discuss the state of writing around the globe. How effective is written content? Who focuses on SEO and who doesn't? Who has an editorial calendar And much more form the 2020 State of Writing report. Find the 2020 report here: https://typesetcontent.com/blog/state-of-writing-research/ To participate in the 2021 report go here: https://survey.alchemer.com/s3/5982629/c21b58c5604e Connect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahcmitchell/ Christoph's marketing blog: http://authenticstorytelling.net How to use original in your marketing podcast episode can be found here: https://anchor.fm/ctrappe/episodes/How-to-use-original-research-in-your-marketing-strategy-with-Michele-Linn-ebm4bf The 1-star 2020 review t-shirt: https://amzn.to/32EYUAY For even more on strategic writing, read this blog post: https://authenticstorytelling.net/strategic-writing/
45:12
November 14, 2020
241: What is data science and why should you care?
Data scientist Ted Lorenzen joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   We cover among other things:   What's data science  How is it integrated into business and content strategy How did you get into data science  What business should use it   Connect with Ted here: https://lnkd.in/epTiJWy   Find more podcast episodes: https://lnkd.in/eYsZuzr   Christoph's content performance book: https://lnkd.in/e3dWVd5
36:58
November 13, 2020
240: Do you really need a marketing plan? (feat. Jason Bradwell)
Jason Bradwell and Christoph Trappe discuss the topic of what kind of marketing plan you actually need - if any. The year 2020 certainly upended many plans so let's discuss how to learn from this.  Connect with Jason on Twitter: https://twitter.com/JasonRBradwell Buy a 2020 1-star review shirt here: https://amzn.to/2IuGxYq More podcast episodes: http://authenticstorytelling.net/podcast
37:11
November 12, 2020
239: How to use the Amazon Live Streaming Platform
Amazon now allows you to go live and do your own infomercial. Christoph Trappe tried it and shares his experience in this episode.  A related article can be found here: http://authenticstorytelling.net/amazon-live-streaming-platform Need help with your Amazon Live implementation? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
12:57
November 10, 2020
238: How executives should build a brand on social media
Chantelle Marcelle joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Let’s find out how you can use social media to build your brand.  Connect with Chantelle Marcelle on Twitter: Twitter.com/ccmarce_writes  Chantelle’s website: http://chantellemarcelle.com/ Christoph on Twitter: http://Twitter.com/ctrappe  More podcast episodes: https://lnkd.in/eYsZuzr  Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
35:08
November 10, 2020
237: How to track podcast ads and CTAs with a pixel
Sean Creeley, of https://podsights.com, joins me to discuss how to use technology to track podcast advertising conversions.  For an article on this podcast topics: https://authenticstorytelling.net/podcast-attribution/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
34:52
November 9, 2020
236: How to live tweet your presentation
Christoph Trappe shares how you can easily live tweet your presentation in this podcast episode. There are basically two ways: Schedule posts at the approximate time Have a team member live tweet while watching you Related article: https://authenticstorytelling.net/another-way-share-presentation-live-tweet/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
10:49
November 8, 2020
235: Why content should be thought of as a product - a chat with Nick Goellner
Nick Goellner of https://www.makingchips.com/ joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.  Connect with Nick on LinkedIn: https://lnkd.in/dvNFGhu  Christoph's Content Performance Culture Book: https://lnkd.in/ekVACUG  Christoph's blog: https://lnkd.in/bDTft_d  More podcast episodes: https://lnkd.in/eYsZuzr
36:17
November 7, 2020
234: Does your company really need swag? A chat with Katie Brunette
Katie Brunette of Lessonly joins Christoph Trappe on this Business Storytelling Podcast episode to discuss this topic.  For more episodes: https://lnkd.in/eYsZuzr  Katie on Linkedin: https://lnkd.in/eYcFghj  Lessonly: https://www.lessonly.com/ Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
29:14
November 6, 2020
233: Diversity in marketing (a chat with Michelle Ngome)
Michelle Ngome of the African-American Marketing Association joins Christoph Trappe on this livestream recording of the Business Storytelling Podcast to discuss the topic.  We discuss how to build diverse teams and how to be aware to diverse issues in your marketing. Connect with her on LinkedIn here: https://lnkd.in/eCPfq-h  Christoph’s blog: https://lnkd.in/bDTft_d  More podcast episodes: https://www.podpage.com/business-storytelling-podcast/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
37:43
November 5, 2020
232: Does your brand draw as much emotion from people as the U.S. election in 2020?
The election in the United States in 2020 certainly was emotional. Content nonstop on a gazillion channels fueled the fire. In this episode Christoph Trappe discusses what marketers can learn to entice more and better emotions in their next campaigns and projects. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
17:42
November 4, 2020
📚 231: Seth Godin’s new book: There’s no such thing as writer’s block
Author and thought leader Seth Godin joins Christoph Trappe to discuss his latest book - “The Practice: Ship Creative Work.” It’s a book about finding your voice, how perfectionism has nothing to do with being perfect, how to ship your work and more. Get his book here. https://amzn.to/3oiqPjq
27:00
November 3, 2020
230: Can content intelligence take the chaos out of content creation? A chat with Cruce Saunders
Cruce Saunders, Principal and Founder of [A] – http://simplea.com, joins Christoph Trappe on this episode of the Business Storytelling Podcast.  Join Cruce and other content leaders at [A] in the [A]cademy to learn more about content intelligence and content engineering: https://bit.ly/2HFndY0  More podcast episodes: https://lnkd.in/eiUSn7h
47:15
November 2, 2020
💰 229: How much should a lead cost?
Casey Stanton, of http://cmox.co, joins me on this episode to discuss how companies should go about calculating cost of customer acquisition. For more podcast episodes: http://authenticstorytelling.net/podcast To connect with Host Christoph Trappe: http://authenticstorytelling.net/christoph-trappe What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
36:57
November 1, 2020
228: How to remove background from an image the easy way - in seconds
Canva.com has really helped me create more and more images. Even though I'm not a designer. I just learned how to easily remove background from images and wanted to share this with you.   For the video version with images: http://authenticstorytelling.net/remove-background-image Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
16:21
October 31, 2020
🎙227: Does my podcast need a website?
Brenden Mulligan of http://podpage.com joins me to discuss the topic and also shares how you can easily use his product to automate your podcast website. This podcast can be found here: http://authenticstorytelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
31:58
October 30, 2020
226: Why you should care about proper content migration strategies
Tim Hanse, content expert based in the Netherlands, joined Christoph Trappe on this episode to talk about what content migration is, why you should practice good content migration and how it can help drive results.  Connect with Tim on LinkedIn: https://www.linkedin.com/in/tghanse/ Christoph's blog: http://authenticstorytelling.net Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
37:27
October 29, 2020
225: Why executives should consider private podcasting to communicate with employees
Todd Cochrane, of http://blubrry.com, joins Christoph Trappe on this episode to discuss how private podcasting works and why company leadership should consider creating private podcasts to reach employees. Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
30:46
October 28, 2020
✍️ 224: How companies and freelancers can work as partners
Author Sarah Townsend joins Christoph Trappe on this episode to talk about better partnerships and related topics. Find her book here. https://amzn.to/3e3nKPy Read Christoph’s blog here: http://authenticstorytelling.net Need help with marketing or are you looking for your next CMO or CCO? Contact Christoph here https://authenticstorytelling.net/about/contact-us/ or send him an email at ctrappe@gmail.com
40:36
October 27, 2020
223: How to overcome the Japanese Keyword Hack
My site was recently hacked and became a victim of the Japanese Keyword Hack. This episode discusses what happened, how to try to prevent it and how to move forward from an attack. A related article can be found here. Need help with your marketing or are you looking for your next CMO or CCO?  Contact Christoph now at ctrappe@gmail.com. Christoph is also available for project work. Check out Christoph's qualifications here. authenticStorytelling.net
14:08
October 26, 2020
222: How to produce live video easier - presented by Switcher Studio
Jeff Koslofsky and Marc Gawith join Christoph Trappe to discuss: Why live video matters How to produce it effectively Other tips to making on air easier How to repurpose it Sign up for Switcher Studio here: https://lnkd.in/eMV2mVe Use TRAPPE1 Connect with Jeff here: https://lnkd.in/e9wtaCA Connect with Marc here: https://lnkd.in/evdaBss Connect with Christoph here: https://lnkd.in/exN2kMw More podcast episodes: https://lnkd.in/eFBsw73 #madewithswitcher #switchercreator #sponsored
50:23
October 25, 2020
221: Why is there a marketing rebellion? Mark Schaefer answers 👊
Mark Schaefer, author of “Marketing Rebellion,” joins Christoph Trappe on the show to share how marketing is changing and how companies need to think more about making a human impression than getting an advertising impression. His book can be found here. https://amzn.to/3mbvwJR. Mark’s blog: http://businessgrow.com/blog.  More podcast episodes: https://www.podpage.com/business-storytelling-podcast/  Christoph’s blog: http://authenticstorytelling.net
32:41
October 24, 2020
📜 220: Do marketers need college degrees? A chat with Azad Yakatally
We previously discussed marketing certificates here: https://lnkd.in/dp5CgYg On this episode, Azad joins me to discuss the importance of formal degrees. You can connect with him on Twitter here: https://lnkd.in/dJgqyYh What are your thoughts?
35:50
October 23, 2020
219: What’s your content and marketing backup plan if your website is down?
My website was hit by malware for the second time in two years and I wanted to share what my back up plan is to still reach out to prospects and audience members even with the website being down for a little while. If you need help with your marketing strategy and implementation, contact me now: ctrappe@gmail.com
12:49
October 22, 2020
‼️ 218: How to get to the point ‼️
Author and communications executive Joel Schwartzberg joins Christoph Trappe on this episode to discuss what a point is, how to make one and how to get better at influencing action. Check out his book on the topic here: http://ctrappe.online/joel
32:29
October 21, 2020
😲😤 217: Examples of miscommunication and how to overcome them
Chief Culture Officer James Mayhew joins me to discuss common miscommunication issues that teams face and how to overcome them. Connect with him here: http://JamesMayhew.com Christoph’s blog can be found here: http://authenticstorytelling.net
41:04
October 20, 2020
🎥 216: How to integrate video storytelling easily into your marketing!
On this live broadcast recording of the Business Storytelling Podcast (https://lnkd.in/eYsZuzr), I'm joined by Kyle Shannon, of https://www.storyvine.com/, and Dean Barta, of https://lnkd.in/ebuCmZN. We are discussing ways to use video storytelling in an easy way. You can also listen to Dean on the Tech Talk for Accountants Show podcast here: https://lnkd.in/e7W_jJU
41:31
October 19, 2020
215: Radio replay: Do this with your LinkedIn profile to find a job
WMT Host Doug Wagner interviews Christoph Trappe about LinkedIn tips and tricks to optimize for your next job search. Even more tips: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/
05:29
October 16, 2020
🎙214: Podcast SEO: How podcasts help you rank in search
Podcast SEO is a relatively new thing that content marketers have to think about. And it certainly adds to the list but podcast SEO is something that can help our brands rise to the top in search. Let’s dive in. Related article: http://authenticstorytelling.net/podcast-seo
12:12
October 16, 2020
📧 213: Email marketing design: How designed or plain should my emails be?
Brandon Walton of cypresslearning.com joins me to discuss the advantages of sending emails that are not designed at all. We also discuss when you should definitely design emails before sending them.
35:42
October 15, 2020
📚 🤗 212: How can brands get irrational loyalty from customers (feat. Deb Gabor)
Deb is the author of "Irrational Loyalty," which you can order here: http://ctrappe.online/deb. She joins me on this live recording of the Business Storytelling Podcast to discuss how you can build a brand in turbulent times, which 2020 certainly has been. More podcast episodes: http://ctrappe.online/podcast 2020 1-star review shirt: http://ctrappe.online/shirt
36:07
October 13, 2020
🍿👩‍💻 211: Why you should care about a good content experience to drive business results
Content experience expert Robert Weller (http://LinkedIn.com/in/robertmweller) joins me to define content experience, why to make it better and how to do that. For more episodes: http://ctrappe.online/podcast
33:26
October 11, 2020
🌝 🛏 210: Why your marketing strategy won’t be an overnight success
In this episode I talk about some of the pieces good and successful marketing strategies have. Identifying those and implementing them takes time and that’s why success won’t happen overnight. Nonetheless, it’s worthwhile to push forward. Let’s dive into the topic. This show was live-streamed to several channels. To get future notifications follow me on http://twitter.com/ctrappe or http://ctrappe.online/LinkedIn.
21:28
October 10, 2020
👩‍💻 209: Facilitating virtual events (with Robin Farmanfarmaian)
We talked about whether or not virtual events are working before in this article and this episode of the Business Storytelling Podcast: https://authenticstorytelling.net/virtual-conferences/ On this episode, I'm joined by author Robin Farmanfarmaian, to discuss this topic even more. You can check her book here: http://ctrappe.online/robin Robin shared some great ideas around how Zoom fatigue does not apply and how to make the experience more interactive. We also dive into VR. Join me at the virtual Content Marketing World and save with my code -TRAPPE 100- https://www.contentmarketingworld.com/?_mc=TRAPPE100
36:48
October 8, 2020
📷 208: Facebook rolls out Instagram scheduling from the Facebook Pages Manager
Christoph Trappe discusses how to set up this new feature and how to think about using it. More: http://authenticstorytelling.net/scheduling-Instagram-posts
09:31
October 5, 2020
🙋 207: Should we be using emojis in marketing?
Emojis are certainly popular. So the question is should we use emojis in marketing? This article and podcast dives into the topic and includes expert opinions. More: authenticstorytelling.net/emojis-in-marketing
19:26
October 4, 2020
🎯 206: What about unmeasurable goals in marketing? Do they matter?
Marketing expert Marnie Gloor (https://www.linkedin.com/in/marnie-gloor-49703a10) joins me on the show to discuss the importance of not forgetting about unmeasurable goals that matter nonetheless. More podcast episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
37:29
October 3, 2020
🤔 205: Why branding is important to drive leads (feat. Lori Cohen)
Marketing executive Lori Cohen, of http://blueskybranding.com, settles the debate around branding vs. lead gen and why we need to build brands to drive leads. For more episodes: http://ctrappe.online/podcast What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
34:00
October 1, 2020
📈204: What B2B marketers need to know for 2021 (new CMI report)
Cathy McPhillips, of the Content Marketing Institute, joins me to discuss the latest research. We discuss the B2B marketing landscape, how COVID has impacted it, best content types and more. You can find the full research here: http://cmi.media/b2b2021
28:32
September 30, 2020
🗣 203: How do we find brand stories worth sharing anyway? (Tips from Park Howell)
Author and story expert Park Howell joins me to share a framework you can use to tell better brand stories that drive results. We discuss how to find stories and how to collaborate better with sales and customer success. Find Park’s latest book here: http://ctrappe.online/park More podcast episodes: http://ctrappe.online/podcast
41:53
September 27, 2020
💰🧑‍💼202: LinkedIn Profile Tips: How To Use LinkedIn In Your Job Search
LinkedIn is great social media network to connect with professional acquaintances, be found by recruiters and find your next job. This audio from a video broadcast explains how you can maximize your brand on LinkedIn to help in your job search. Sales people can also use many of these tips to be found by leads. A video version of this can be found here: https://authenticstorytelling.net/video-linkedin-profile-tips-how-to-use-linkedin-in-your-job-search/
32:34
September 26, 2020
📊 201: Why you should be using a live dashboard in your marketing strategy
Live dashboards can help us make decisions in the moment. They also make it easier for us to see what’s working quickly. There’s no reason we should be waiting for weekly reports or monthly PDFs. This episode discusses how to use live dashboards including Google realtime and Chartbeat.
15:28
September 24, 2020
😷😡 200: What has the crazy 2020 taught us?
Back on the show in honor of making it to 200 episodes are previous guests that share what we have learned in this crazy year and how we can move forward into 2021. Today we hear from: Kate Bradly Chernis, Kristina Podnar, Neal Schaffer, Michael Brenner, Max Branstetter, Tyler Benedict, Kennedy of the Email Marketing Show, Liron Segev and Amanda Milligan. For more podcast episodes: http://ctrappe.online/podcast To buy my 1-star review shirt of 2020: http://ctrappe.online/shirt
29:56
September 22, 2020
📖 199: Should I publish my content on Medium?
Nicole Akers is the author of “Making Money with Medium” which you can order here: http://ctrappe.online/medium. She shares how to integrate Medium into your content strategy, easily publish content there and how to even make money on the platform.
34:07
September 20, 2020
👥 198: How leaders can help teams collaborate better (with Patti Seda)
We’ve all been in meetings where leaders say they want the teams to collaborate - but not really. They just want them to come to the same conclusion that the leader has already made a decision on. That can really hurt trust. Human resource expert Patti Seda is joining me on this episode to talk about how leaders can empower teams differently to collaborate better when it matters. Check out her book here: http://ctrappe.online/jobjoy For my book on how to create a Content Performance Culture visit http://Contentperformance.online.
37:58
September 19, 2020
🍿 197: Is your brand and its content binge worthy? A chat with Sterling McKinley
Sterling wrote “Binge Worthy Branding” (http://ctrappe.online/bingeworthy) and he’s joining me on this episode to discuss how brands can create an experience that’s actually binge worthy for consumers. To contact me for marketing help: https://authenticstorytelling.net/about/contact-us/
26:09
September 17, 2020
🏫 196: How to unlearn old tactics to do better marketing tomorrow
Marketer Daniel Murray (https://www.linkedin.com/in/daniel-murray-marketing) and I discuss the importance of unlearning outdated strategies and tactics, how to do that and how to learn new things at the right time.
36:40
September 15, 2020
🎥 195: How to integrate personalized video messages into your outreach strategy
Matt Barnett, of Bonjoro.com, joins me on this episode to discuss how teams can use personalized video messages to build relationships and move people through the funnel. Related article: http://authenticstorytelling.net/personalized-video-messages
24:53
September 13, 2020
⭐️ ⭐️ ⭐️⭐️⭐️194: Why a perfect 5-star rating on Google might not be perfect for your business
Local SEO expert Gregg Gifford discusses with me why a perfect rating in customer reviews can make businesses look less than desirable. This is Gregg’s second chat with me on the show. Last time, we talked about local SEO and you can listen to that show here: https://authenticstorytelling.net/small-business-marketing-strategies/
27:40
September 12, 2020
💡193: What keywords should we try to rank for and how soon will that happen?
SEO content expert Jessica Foster, of https://keysandcopy.com, shares tips on how to do better keyword research, how to know your audience better and how do you create content that has a better chance to rank. More podcast episodes: http://ctrappe.online/podcast
33:33
September 10, 2020
192: Are Facebook groups worth it? 🤷🏼
Eddie Garrison joins me on the Business Storytelling Podcast to talk about how to run a Facebook Group to build community and integrate it into your content strategy. For his group: http://Facebook.com/groups/theDMCA More podcast episodes: http://ctrappe.online/podcast
35:13
September 8, 2020
191: Are marketing certificates overrated?
Storytelling expert Omneya Nabil dives into this topic with me on this episode. More on the topic: https://authenticstorytelling.net/how-communicators-can-decide-what-marketing-certificates-are-best-for-them/ Connect with Omneya: https://www.linkedin.com/in/omneya
28:01
September 6, 2020
190: How to build instant credibility online
Author John Weiler joins me to share some of his 25 tips to start building credibility online in six months. Check out his book here: http://ctrappe.online/credibility
35:27
September 5, 2020
189: Marketing requests: How to collaborate and communicate better with the marketing team
Today’s episode talks about how to submit better marketing requests by being more strategic and considering even using a marketing request form. At the end of the day, marketing needs to drive results and that means we need to be strategic. This episode aims at helping sales, customer success and marketing work together better and more collaboratively. Prior episodes: http://ctrappe.online/podcast
23:26
September 3, 2020
188: How to livestream your podcast recording to multiple networks (using Restream and Switcher)
In this episode I share my live experiment of live-streaming my podcast recording to Twitter, YouTube and LinkedIn via Restream and Switcher. There are advantages of doing this as part of your integrated Create Once, Publish Everywhere strategy. Then of course, I’ve extracted the audio and published that version here. 
16:11
August 31, 2020
187: How to create more emotional B2B marketing (feat. Ashley Poynter)
Ashley Poynter, of https://contentrewired.com, joined me on this episode to talk about how we can create marketing that tells stories with more emotion. Emotion can help us advance in the B2B buying cycle because our brand can stand out with the buying committee. Enjoy the episodes and for other previous episodes please go here: https://authenticstorytelling.net/podcast
31:34
August 29, 2020
186: WMT Radio interview replay: Company communications during a natural disaster
WMT Morning Host Doug Wagner interviewed me to discuss how companies can keep business and marketing operations going when a natural disaster - like the Iowa Derecho - hits. Additional tips: https://authenticstorytelling.net/disaster-communications/ Prior episode on the topic: https://anchor.fm/ctrappe/episodes/183-Disaster-communications-for-marketers-lessons-from-Iowa-derecho-eihsvl
04:30
August 27, 2020
185: Does Google even use your handcrafted meta descriptions? Feat.: Michal Pecanek of ahrefs
Content marketer Michal Pecanek of http://ahrefs.com investigated and his study found the answer. He shares the results with me on this episode and we answer the question “should you even write a meta description?” For more on the topic - including links to the study and more visit http://authenticstorytelling.net/meta-descriptions
34:52
August 26, 2020
184: Don’t waste your time on useless web design elements (tips with Ethan Anderson)
Some website design elements are just a waste of time. Web design expert Ethan Anderson and I discuss the topic and hope to make your next website redesign project easier. More tips at http://ctrappe.online
43:08
August 25, 2020
183: Disaster communications for marketers (lessons from Iowa derecho)
How to run marketing and content programs when natural disasters shut down your company operations. Reflecting on the impact of the Iowa Derecho 2020 and being without power and internet and what marketing teams can learn from it for business continuity. The written version of this can be found here: http://authenticstorytelling.net/disaster-communications
18:52
August 23, 2020
182: Reviewing the new Canva content calendar and scheduling tool
Canva.com, which I use for my design needs, rolled out a new content calendar and scheduling tool. I tested it and give you my ideas on how you can integrate it into your content strategy. I also discuss overall social media organic scheduling strategy, Buffer.com, websites as the centerpiece and more.
17:03
August 19, 2020
181: How to practice good Zoom etiquette and have better and more collaborative remote meetings
With so many Zoom meetings happening nowadays I thought it would be helpful to share some of my Zoom etiquette tips worth considering. In Episode 181 of of the Business Storytelling Podcast, which was also live-streamed to my LinkedIn and Twitter/Periscope I share my tips. I discuss how to behave when joining, discussions, agenda and how to avoid tech issues. The written article can be found here: https://authenticstorytelling.net/zoom-etiquette
29:16
August 15, 2020
180: Pragmatic Talk Podcast - Creating content that performs
I joined a livestream with Scot and Susan Westwater for their podcast to discuss the Content Performance Culture model and how it relates to Voice Strategy. Check out more of their episodes: https://anchor.fm/pragmatic/episodes/Creating-content-that-delivers---Christoph-Trappe---Pragmatic-Talk---Episode-17-ehma81 More on the performance model: http://contentperformance.online
47:35
August 12, 2020
179: First reactions to the new Instagram Reels
Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstorytelling.net/category/social-media/instagram/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
11:21
August 9, 2020
178: What is affiliate marketing? Should I do affiliate marketing? (w/ Ryan Doser and Codrut Turcano)
We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers. For even more thoughts on affiliate marketing: https://authenticstorytelling.net/affiliate-marketing  Previous episodes can be found here: https://authenticstorytelling.net/podcast-links/ Connect with Ryan: https://www.linkedin.com/in/ryan-doser Connect with Codrut: https://www.linkedin.com/in/codrutturcanu
36:23
August 9, 2020
177: What’s with all the friction? A chat with Roger Dooley
Roger wrote “Friction” (http://ctrappe.online/friction) and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. To contact me for marketing help for your business or to suggest guests: https://authenticstorytelling.net/about/contact-us/
36:52
August 6, 2020
176: Radio interview replay - Are we just burned out with all these Zoom video meetings?
WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/
06:48
August 4, 2020
E175: Fear-based cultures can hurt creativity | How to stop the fear in corporate America
Darrin Murriner, author of Corporate Bravery (http://ctrappe.online/corporatebravery), talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams. To create a Content Performance Culture, also check out this book: https://authenticstorytelling.net/content-performance-culture-book/ Find the software company Darrin runs here: https://cloverleaf.me
33:09
August 2, 2020
174: Should your brand create branded face masks?
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast. Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit. This and way more in our conversation in this video, which was originally live-streamed on LinkedIn. We live streamed on: http://ctrappe.online/LinkedIn (sign up for future streams!) More episodes can be found here: http://ctrappe.online/podcast Connect with Jeanniey here: https://www.linkedin.com/in/jeanniey
28:16
July 29, 2020
E173: Are virtual conferences really working? And how about the networking?
RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 2020 during the coronavirus pandemic. Can you really network in a Zoom meeting? We are diving into those and related topics. Tips on holding a virtual conference:  https://authenticstorytelling.net/virtual-conferences/
34:36
July 26, 2020
E172: Live chat replay with Marco Novo about content performance cultures
Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cultures go here: https://authenticstorytelling.net/content-performance-culture-book/ Connect with Marco here: https://www.linkedin.com/in/mfcnovo
44:37
July 22, 2020
171: How long does it take to rebrand a company?
Branding strategists Nick Westergaard and LeeAnn Eddins join me to dive into the topic of rebranding. They offer tips on how you can rebrand or refresh and how long that might take.
34:38
July 20, 2020
170: How to master agile marketing with Andrea Fryrear
Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework. We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while driving results. And much more... Check out her book here: https://amzn.to/32JTq7Q
29:20
July 18, 2020
169: New report: How much will a freelance writer cost to hire?
Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Previous episodes: https://authenticstorytelling.net/podcast-links/ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
27:05
July 15, 2020
E168: How to lead score and lead grade marketing leads (with Casey Cheshire)
Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book here: https://amzn.to/2Z0Aota
36:43
July 12, 2020
E167: Why marketing certificates are worth getting (feat. Hansen Hunt and Justin Champion)
Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn while also getting badges for your accomplishments.
38:44
July 6, 2020
E166: How to overcome objections in email marketing (with Rob and Kennedy)
Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send them and more. You can check out their podcast here as well: https://podcasts.google.com?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLWVtYWlsLW1hcmtldGluZy1zaG93
43:30
July 5, 2020
E165: How to make the most out of Twitter topics
In this episode I share how you can follow topics of interest via Twitter topics. For a visual guide check out this blog post: http://travelreviews.online/how-to-follow-travel-topics-on-twitter
10:07
June 30, 2020
How to navigate the ever expanding marketing technology landscape (with Scott Brinker)
Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: https://authenticstorytelling.net/category/technology/
38:43
June 28, 2020
Things that drive performance but didn’t require content creation
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://authenticstorytelling.net/content-performance-culture-book/
22:32
June 24, 2020
Should brands run paid campaigns with publishers? (Feat. Tyler Benedict)
Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.
38:19
June 21, 2020
How to handle corrections to web content
Nobody wants mistakes to happen but they do. This episode - also a chapter in the Content Performance Culture book - discusses best practices and how to go about fixing problems that were published. What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
13:52
June 15, 2020
Snapchat Marketing: How to use Snapchat Ads to reach your target audience
Amine Bentahar shares tips how brands can use Snapchat Ads to meet business goals. This was a livestream of the Business Storytelling Podcast on ctrappe.online/LinkedIn
30:46
June 12, 2020
Things to know about recognition technology when engaging with customers (feat. Paul Barba)
Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics.com
32:32
June 9, 2020
How to decide when to delete old content
In this episode which was also live-streamed on LinkedIn I talk about how I decide when to delete old content or when to update it. The video version can be found here: https://youtu.be/8XCJj_VQEoY
26:11
June 7, 2020
The importance of a “pause queue” social media button and other crisis tips - with Jennifer Radke
Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai
26:05
June 4, 2020
How to communicate with internal teams and clients in text-based conversations (feat. Chris Craft)
Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book
28:16
June 3, 2020
Are you making online reviews work for your business?
A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: AuthenticStorytelling.net/online-reviews
22:06
May 31, 2020
Why is some content so shallow and how to get companies to go deeper (feat. Mael Roth)
There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://maelroth.com/
39:58
May 27, 2020
How small business can do better marketing (with Corrie Logiudice)
Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in this show. You can also connect with her here: http://www.corrielogiudice.com/
30:25
May 25, 2020
New on Twitter: Twitter now allows user to turn replies off
A look at this new feature that has been spotted in the wild in late May. Should you turn replies off or leave them on? To read about this topic visit authenticstorytelling.net/negativity-social-media
11:10
May 21, 2020
Should public meetings be live streamed going forward after the coronavirus pandemic?
One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I have attended there seem to be more people in attendance than in a physical meeting. I think this is a trend that should continue even after the lockdown. This article also offer some tips on how to livestream events: https://authenticstorytelling.net/how-to-quickly-setup-a-video-livestream-for-your-cancelled-church-sermon-or-other-company-meeting/
12:39
May 19, 2020
How to make sure customers know your business is open (Small business marketing strategies)
After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips can also be used in times when a new business is starting up. The related article can be found here: http://authenticstorytelling.net/small-business-marketing-strategies
18:10
May 16, 2020
Why you need a content team and how to build one (with Rachel McConnell)
Author Rachel McConnell breaks down why companies need content teams and how to implement the creation of the teams flawlessly. You can check out her book here: https://amzn.to/35E6qw1
35:36
May 15, 2020
How to use original research in your marketing strategy (with Michele Linn)
Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/
27:38
May 12, 2020
Conference replay: How to create a content performance culture
This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultures at this link: https://authenticstorytelling.net/content-performance-culture-book/
35:03
May 10, 2020
Why your company needs a voice strategy (with the Westwaters)
Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ What are your thoughts? Leave a voice message and I might include it on a future episode: https://anchor.fm/ctrappe/message
49:19
May 7, 2020
How to use cartoons in your content marketing
Cartoonist Dave MacDonald joins me in this episode to talk about how you can use cartoons that are unique to your brand to help your story stand out.
28:35
May 5, 2020
Local SEO: How to get local links that matter for your business
Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedin.com/in/greggifford
32:11
April 30, 2020
When and how to use a Slack channel to communicate with people
A discussion of when text-based live communication via Slack can beat the video call or phone call.
13:11
April 28, 2020
How the parody Adweak Twitter account grew to 75,000 followers through funny writing
Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares why he started the account and how it creates writing projects for him.
25:27
April 25, 2020
Tagging on social media - when it’s a good practice and when it’s just spammy
In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you tag anybody on any network. Let’s dive in.
12:55
April 24, 2020
How to promote your research to wider audiences and through different content assets
Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and business storytellers can think about maximizing their work. You can find the book here: https://www.urban.org/ElevatetheDebateBook
32:46
April 22, 2020
Why small businesses need a website - a discussion with Jason Laz
In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create small business websites that rock.
29:26
April 18, 2020
How businesses can maximize direct mail now as the U.S. Postal Services is seeing a decline
Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.
31:51
April 16, 2020
How to write copy that brags less and works better (with Rachel Allen)
Rachel runs Bolt from the Blue Copywriting and shares writing tips with us today to keep in mind to make our copy better and less bragging about us.
31:05
April 13, 2020
How to easily voice dictate your content [Content workflow hack]
A look at my tips and tricks on how to easily voice dictate your articles and blog posts to establish yourself and your brand as a thought leader.
14:51
April 10, 2020
Please stop being so boring with your content (with Kate Bradley Chernis)
Kate is the CEO at Lately and she shares her tips on how you can make your content riveting and stop being boring.
33:44
April 10, 2020
Why companies should focus on employee advocacy to build their brand story
Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees. We recorded this in the midst of the coronavirus pandemic of 2020 and these tips can help now.
34:28
April 9, 2020
How to avoid duplicate content issues while still maximizing your content
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/
10:28
April 7, 2020
How artificial intelligence can improve your email marketing - with Amith Nagarajan
Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.
28:51
April 6, 2020
How and why to set up a media and awards page on your website
Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.
14:14
April 4, 2020
How to decide whether or not your company should run a webinar with a coronavirus topic
Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus
17:25
April 3, 2020
The 3 types of content assets you should add to your content strategy (with Amanda Milligan)
Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content. Check out Amanda’s podcast - Cashing in on Content Marketing - here: https://open.spotify.com/show/3g7KtbUV3IwxUKMLClOQkr?si=9Pq7IVOWSxaQNIXADUprog
34:07
April 2, 2020
Should brands produce print magazines in their content strategy?
Joe Pulizzi joins me to talk about his prediction that print will become more important in content marketing. We discuss how and why brands may start printing more publications.
23:59
April 1, 2020
Should I rebrand my webinars as a Zoom Meeting since everyone now seems to love Zoom?
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
08:02
March 31, 2020
How to navigate the Age of Influence (with Neal Schaffer)
Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book here: https://amzn.to/2Jkwgel
28:20
March 29, 2020
Will this virtual background work for my Zoom meeting?
Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how brands and companies can also get involved to make the experience even better.
14:22
March 28, 2020
Tips for freelancers during the coronavirus
Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, marketing, workflow and more. Enjoy the show and please be healthy. You can connect with Michelle here: https://michellegarrett.com
31:13
March 26, 2020
What is conversational marketing? An overview with Drift’s VP Mark Kilens
Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in their buying process. Let’s dive into way more in this episode.
21:14
March 25, 2020
Marketing Made Simple with J.J. Peterson
To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through the formula and how that will help you make your marketing be easier. His book can be found here: https://amzn.to/3dwsHiX
38:13
March 25, 2020
How companies can share stories that uplift our spirits during the coronavirus epidemic
A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-feel-better-at-work-and-home-while-the-coronavirus-is-wrecking-havoc-around-the-globe/
13:58
March 23, 2020
How to use Instagram in your storytelling (with Corey Walker)
Corey Walker, author of “Instagram for Business for Dummies” gives us the scoop on how you can maximize Instagram in your corporate storytelling. You can find her book here: https://amzn.to/38fNPGx
37:18
March 23, 2020
Remote work: How to maximize your home WiFi
With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get work done. Liron Sergev - The Techie Guy - and Fred Faulkner - Host of According to Fred - share tips with us on how you can get faster WiFi to actually get work done.
24:50
March 20, 2020
Google has blocked thousands of coronavirus-related ads and that’s a challenge to healthcare
In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organizations. He also shares how boosted posts still work on Facebook and what other strategies his system is currently using to get the news out.
23:42
March 18, 2020
Immersive video is so cool and other video storytelling tips
Video can be shot from our phones, including VR. A look at how you can easily make immersive video part of your content performance mix. I also discuss live video.
14:34
March 18, 2020
How I used my blog posts as a basis for my book chapters
I have now written three books with the blog-to-book strategy. In this podcast I share how you can easily turn your blog posts into a book to maximize your content performance even more.
12:07
March 17, 2020
How marketers can use behavioral science to drive results with Nancy Harhut
Nancy shares what behavioral science is and how it applies to marketers and marketing strategy that works. You can connect with her here: https://www.linkedin.com/in/nancyharhut
25:02
March 16, 2020
Coronavirus: How to not let news coverage drive you crazy and keep you from getting work done
I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people - including content creators and marketers - can manage the onslaught of news coverage in their daily lives.
24:03
March 13, 2020
Should my brand create coronavirus-related content during the epidemic?
A look at best practices of what brands should consider sharing and what to avoid. You can also find the related blog post at this link: https://authenticstorytelling.net/coronavirus-brand-content/
12:07
March 12, 2020
How much advertising should you actually do (with Jared Johnson)
Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in/jaredjohnson
34:10
March 12, 2020
Influencer marketing basics: How to work with influencers (with Rachel Miller)
SAP’s Rachel Miller finds, evaluates and works with influencers to drive SAP business goals. She shares with us her process to make sure these are mutually beneficial projects.
24:21
March 11, 2020
How remote teams can work for companies
Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees around the globe.
31:24
March 10, 2020
Coronavirus cancelled conference: How to move it online quickly
Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytelling.net/blog
14:54
March 7, 2020
How to scale personalization (with Noz Urbina)
“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like legos. Not like clay.” He will also give a workshop in San Diego at the Content Tech Summit. To register and get a $100 off use TRAPPE100 and register here: https://www.contenttechsummit.com/?_mc=Speaker%20code%20-%20Trappe
40:16
March 5, 2020
How to hire writers and pay them for production and performance
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode dives into how to mend the different opinions and work together.
15:04
March 4, 2020
How to use your intuition to drive more results (with Sunil Godse)
Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedIn here: https://www.linkedin.com/in/sunilgodse
31:27
March 2, 2020
How to discover job joy to drive performance (with Patti Seda)
Patti wrote the bestseller on how to be better at your job while finding joy. Enjoying our job can also help us be more productive and effective. Enjoy the show to find your job joy.
35:22
March 2, 2020
When should you consider running ads on your podcast?
Podcast Advertising Expert Heather Osgood walks us through many burning questions related to podcast advertising: When should you run ads, how should they be read, how long, etc. etc.
29:59
February 28, 2020
How marketers can interview their founders, experts and product teams more effectively
In this episode I talk about my top tips on how to get better stories out of the people you interview at your company.
10:26
February 26, 2020
How to price your products and services better (with Mark Stiving)
Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.
38:33
February 22, 2020
How to tell better brand stories with the right talent (with Cory Bergeron)
Pitch Media CEO Cory Bergeron joins me for this episode to discuss how the right talent and communications with executives plays into telling better brand stories and to drive results.
33:40
February 16, 2020
Website ad strategy: How I removed ads from most of my webpages without losing revenue
In this episode I discuss how I used a WordPress plug-in to only target my ads - Google auto ads – to only the highest performing articles. This is helping with user experience across the board.
09:49
February 15, 2020
How to get the messaging for your product right - with Zach Messler
Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything
28:00
February 14, 2020