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The Business Storytelling Show

The Business Storytelling Show

By Christoph Trappe
Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Over 385,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings:
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Currently playing episode

295: Radio replay: How to present yourself better on Zoom calls

The Business Storytelling Show

517: What makes a good email subject line anyway?
Jay Schwedelson, founder of, joins me on this live recording of the Business Storytelling Show to discuss the anatomy of good email subject lines. What gets people to click and what's a turn-off?   Join us and check out Jay's site at
August 13, 2022
516: Is livestreaming the way to go for your brand?
Live-streaming expert and author Ross Brand joins me on this live recording of The Business Storytelling Show.   We discuss: Why livestreaming works for brands How to start livestreaming Who should be the host? And more... Join us and learn more about Ross here:
August 10, 2022
515: How do we know if our podcast is a success?
Trent Anderson of Podchaser returns to the show to discuss analytics and insights.  We discuss:  How important are listens What impact can podcasting have on revenue? Can your podcast be successful without a point of view? And more... Join us.    Learn more about Podchaser here:
August 07, 2022
514: How to overcome unconscious bias in your content strategy
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.  Join us and check out her website here:
August 04, 2022