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The Business Storytelling Show

The Business Storytelling Show

By Trappe Digital LLC


Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast.

Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings: www.christophtrappe.com/sponsored-podcast-booking
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Currently playing episode

355: I think this buyer journey has gone off track

The Business Storytelling ShowApr 09, 2021

00:00
24:19
BONUS: What should a content calendar include?
Mar 18, 202421:06
655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

655: Podcast Promotion Ideas So Good, You'll Wonder Why You Never Tried Them

What are the best ways to promote your podcast, and where should you?

Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.

Mar 14, 202423:51
654: How to build a brand identity - a chat with Rob Meyerson

654: How to build a brand identity - a chat with Rob Meyerson

Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.

We discuss building a brand identity as the 6th edition of  "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.

In this 24-minute episode, we discuss:

  • The 6th edition! Congrats. What's new?
  • What is a brand identify?
  • How to start building it?
  • Where does this fall in the priorities of what companies have to do?

Join us.

Grab a copy of the book here: https://amzn.to/4bVjCOW

Mar 12, 202424:23
653: How to increase branded search queries and volume

653: How to increase branded search queries and volume

Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.

Join us for conversation.

Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/

Mar 07, 202424:17
652: An Ethical Email Marketing Discussion with Yuval Ackerman
Feb 26, 202422:51
651: The AI Marketing Revolution: How CMOs Can Ride the Wave

651: The AI Marketing Revolution: How CMOs Can Ride the Wave

Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.

ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?

With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:

  • How to maximize AI use to drive performance.
  • What risks come with AI and how do you manage them?
  • What does responsible and effective AI integration look like?
  • How can CMOs get their teams ready for an AI future (and present?

Join us and read the report here: https://lnkd.in/gnzbgNG4

Feb 13, 202423:43
 650: How to use Discord as a brand! A chat with Tyler Stambaugh
Feb 08, 202423:50
649: Insights in business: How to connect the dots - a chat with Chris Kocek
Jan 31, 202423:48
648: How to write authoritative content - a chat with chima mmeje

648: How to write authoritative content - a chat with chima mmeje

chima mmeje🏳️‍🌈, Senior Content Marketing Manager at Moz, joins me on Episode 648 of "The Business Storytelling Show" to discuss:

  • What is authoritative content?
  • Why it matters to business growth.
  • How to create authoritative content.
  • How to measure its impact.
  • And more.

Join us.

Jan 29, 202423:48
647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

647: Is your brand story ready for the narrative economy? A chat with Kristian A. Alomá

Kristian A. Alomá, Ph.D., author of "Start with the Story: Brand-Building in a Narrative Economy"  joins me on Episode 647 of "The Business Storytelling Show" to discuss:

  • What is the narrative economy?
  • Why does the narrative economy exist?
  • How is brand building different in the narrative economy?
  • And more.

Join us and grab a copy of his book here: https://amzn.to/3U6gr0r

Jan 25, 202423:20
646: How do you know you are creating successful content? A chat with Dana DiTomaso

646: How do you know you are creating successful content? A chat with Dana DiTomaso

Dana DiTomaso, president and partner at Kick Point Inc., helps teams level up their analytics and joins me on Episode 646 of "The Business Storytelling Show" to discuss how you can measure content success.

Let's find out how to measure content effectiveness so teams can focus their time on creating the content assets that drive results.

Join us.

Find the playbook here: http://kpplaybook.com

Jan 23, 202423:54
BONUS: Unlocking Success: Mastering the Marketing Approval Process
Jan 21, 202408:26
645: Clear communication skills every business storyteller must master

645: Clear communication skills every business storyteller must master

Steve Woodruff, aka the King of Clarity, and author of "The Point: How to Win with Clarity-Fueled Communications," joins me on Episode 645 of "The Business Storytelling Show" to discuss:

  • Why clarity is so important
  • What's the struggle with it for communicators?
  • Which skills should people focus on learning to be clear?
  • And more...

Join us and grab a copy of his book here: https://amzn.to/3U4ZCmm

Jan 18, 202423:28
644: How to find influencers for your brand? A chat with Lindsey Gamble

644: How to find influencers for your brand? A chat with Lindsey Gamble

Top LinkedIn Voice Lindsey Gamble joins me on Episode 644 of "The Business Storytelling Show" to discuss the topic, including:

  • When should brands do influencer marketing?
  • What are the best ways to identify the right influencers?
  • What are best practices to work with them?
  • And more.

Join us. Subscribe to Lindsey's newsletter here: https://lnkd.in/gfgs8upf

Jan 10, 202424:51
643: Create High-Performing Teams with an Experienced Fractional Executive - a chat with Ben Wolf
Jan 05, 202423:11
642: What are the new rules of marketing? A chat with David Meerman Scott

642: What are the new rules of marketing? A chat with David Meerman Scott

Marketing is certainly an ever evolving career, which makes it ever so important to understand the new rules of marketing.

To find out what those are, I'm joined by David Meerman Scott, author of "The New Rules of Marketing and PR", on Episode 642 of "The Business Storytelling Show."

We discuss:

  • Why do we need new rules?
  • What are they?
  • How can companies use them to thrive?Where do companies struggle?
  • And more...

Join us and grab a copy of his book here: https://amzn.to/3TGitE7

Jan 03, 202423:53
BONUS: The three components of a useful marketing workflow
Jan 02, 202409:15
641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose

641: What does authentic marketing in the age of AI look like? A chat with Emanuel Rose

Emanuel Rose, author of "Authentic Marketing in the Age of AI" joins me on Episode 641 of "The Business Storytelling Show" to discuss the topic. We discuss: What is authentic marketing? How does AI affect it? How can you tell when marketing is inauthentic? How to ensure your marketing is authentic Join us and grab a copy of his book here: https://amzn.to/3NyrU4R

Dec 26, 202322:54
640: Does marketing know what it's doing? A chat with Greg Stuart

640: Does marketing know what it's doing? A chat with Greg Stuart

Greg Stuart, CEO @ MMA Global, joins me on Episode 640 to discuss how marketing can do a better job and what the role of artificial intelligence is on that road to success. Join us.


Learn more about Greg's association here: https://www.mmaglobal.com/ai


This episode is supported by Oscar Hamilton, which can help you succeed in podcasting. The episode and podcast as a whole is produced by Trappe Digital LLC.

Dec 21, 202323:18
639: Automate Your Busywork - a chat with Aytekin Tank
Dec 21, 202323:37
638: What does a good SEO strategy look like?

638: What does a good SEO strategy look like?

Ninad Pathak, freelance technical writer, joins me on Episode 638 of "The Business Storytelling Show" to discuss that topic. What actually entails a good SEO strategy? Join us.

Dec 20, 202323:03
BONUS: Is press release link building worth it?

BONUS: Is press release link building worth it?

On this bonus episode, I share whether or not press release link building is worth it. I cover organic and paid strategies and how they can help you build your organic rankings and traffic.

Dec 17, 202312:12
637: The $100M Journey - turning failure into success with John St. Pierre

637: The $100M Journey - turning failure into success with John St. Pierre

John St Pierre's new book "The $100M Journey: Your Guide to Growing the Business of Your Dreams without Going off the Cliff" is now out and he's joining me on this episode of "The Business Storytelling Show."

Join us and grab a copy here: https://amzn.to/3T1SSFl

This episode is produced by Trappe Digital LLC and sponsored by Norrin Radd, your premium podcasting marketing experts.

Dec 05, 202323:39
636: How to create better lead magnets - a chat with Karen Bright

636: How to create better lead magnets - a chat with Karen Bright

Freelance writer and social media manager Karen Bright joins me on episode 636 of "The Business Storytelling Show" to discuss:

  • What are lead magnets?
  • Why are so many less than perfect?
  • The anatomy of a good lead magnets before AND after the signup.

Join us and connect with Karen here: https://lnkd.in/gcYWbqSi

Dec 05, 202323:35
635: How to succeed in the gig economy with the HUDU app

635: How to succeed in the gig economy with the HUDU app

Derreck Stratton, founder and CEO of HUDU, joins me on Episode 635 of "The Business Storytelling Show" to discuss HUDU, the DO-er Driven Ecosystem built for the gig economy to help people move beyond living paycheck to paycheck.

Join us and download the HUDU app here: https://heyhudu.com

This episode is produced by Trappe Digital LLC and supported by HUDU. Thanks for the support.

Dec 02, 202324:11
634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle

634: Unraveling the Web: Alex Fink's Quest to Decode the Information Jungle

Alex Fink, founder and CEO of Otherweb, joins me for Episode 634 of "The Business Storytelling Show" to discuss the topic. Join us for this conversation.

Learn more about Otherweb here: https://otherweb.com


This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital LLC.

Dec 01, 202323:39
633: How generative AI is disrupting the online publishing industry

633: How generative AI is disrupting the online publishing industry

Jon Gillham, founder of Originality.AI, joins me on this episode to discuss the topic.

Join us and check out Jon's company here: https://lnkd.in/gatRkAs2


This episode is supported by Norrin Radd, premium podcast marketing for experts, and produced by Trappe Digital 

Nov 30, 202323:06
632: How to level up your thought leadership strategy with the right voice
Nov 16, 202323:39
BONUS: 4 ways to grow your podcast

BONUS: 4 ways to grow your podcast

Here are my top 4 ways to grow your podcast.


Need help with your podcast launch? Let's chat: https://calendly.com/ctrappe/strategy?month=2023-11



Having a successful podcast takes dedication and smart strategy. Here are 4 tactics for growing a podcast audience.


Get on a Consistent Schedule

The first tip is to release episodes on a regular schedule, whether that's weekly, biweekly, or monthly. Many podcasts fizzle out after 10 episodes because they don't stick to a schedule. By consistently publishing new episodes, you make it easier for listeners to tune in and build a habit of listening.


Optimize for Search

Next, optimize your content for search engines. Use keywords and phrases in your titles, and descriptions, and show notes so people can find your podcast when searching for related topics. This allows you to reach new listeners who are interested in what you cover.


Book Relevant Guests

Having guests on your podcast expands its reach, as they will promote their appearance to their own networks. Aim to book experts and influencers whose followers will be intrigued to check out your show. This cross-promotion is a proven way to grow an audience.


Distribute the Video Version

Finally, livestream recordings and distribute the video version on platforms like YouTube and Spotify. Though podcasting started as an audio-only medium, video opens up new ways to find and engage listeners.


Consistent scheduling, SEO optimization, strategic guests, and video distribution - these tips can set you up for podcasting success. Implement them to expand your reach and listenership.


Nov 15, 202300:55
631: How to set up an Amazon storefront for influencers

631: How to set up an Amazon storefront for influencers

As an influencer, setting up an Amazon Storefront allows you to earn commissions by linking to products you recommend. But you can further customize your storefront to effectively showcase your brand and content. On this episode and in this article, I will walk through how to apply for the Amazon Influencer Program, and then optimize your storefront by adding idea lists, photos, videos, and live streams.

 

Nov 08, 202315:13
630: How to understand people in an always changing world - a chat with Michael Nevski

630: How to understand people in an always changing world - a chat with Michael Nevski

Michael Nevski, director of global insights at Visa, joins me to discuss how you can understand consumers better to create better marketing content.

Nov 08, 202323:10
629: How to monetize a blog - 5 ways evaluated

629: How to monetize a blog - 5 ways evaluated

Monetizing a personal or corporate blog is definitely achievable through a variety of strategies. On this episode, I'll explore the top 5 proven ways to start earning an income from your site.

Nov 07, 202324:02
BONUS: What's Amazon Kindle Vella?
Nov 06, 202310:04
628: What's new in content marketing strategy? A chat with Robert Rose
Nov 05, 202322:44
627: How to make your brand uncopyable - a chat with author Steve Miller
Nov 04, 202323:35
626: How to make your ideas "sticky" - a chat with James I. Bond

626: How to make your ideas "sticky" - a chat with James I. Bond

James I. Bond, author of "Brain Glue," joins me on this episode of "The Business Storytelling Show" to discuss how to sell your ideas and products better.
Join us and grab a copy of the book here: https://amzn.to/3ZQXYGa

Nov 03, 202323:59
625: Why Embracing Modern B2B Marketing is Essential for Business Success
Nov 02, 202323:25
624: Posts with Punch: Finding your personal voice in writing - a chat with Bruce Shutan
Oct 26, 202323:55
BONUS: Should you focus on strengths or weaknesses?
Oct 24, 202300:59
BONUS: My workflow: How to do an SEO audit

BONUS: My workflow: How to do an SEO audit

Search engine optimization (SEO) is crucial for driving traffic to your website and boosting your online visibility.

As a content creator or marketer, it's important to regularly audit your website's SEO health to identify any issues and opportunities for improvement. In this podcast, I'll walk you through my workflow for conducting an SEO audit, including the tools I use and key things I look for.

Tools and sites mentioned on the show: SEO Minion: https://seominion.com Wincher: https://www.wincher.com?via=christoph70 Google Search Console: https://search.google.com/search-console Christoph's Content Corner: http://christophtrappe.com

Oct 23, 202316:11
623: What is voice content marketing and how do companies scale it? A chat with Susan and Scot Westwater
Oct 19, 202324:20
BONUS: What are the different levels of influencer compensation?

BONUS: What are the different levels of influencer compensation?

I discuss what some types of influencer compensation are, which ones companies should consider and why.


Oct 16, 202312:29
622: Personal storytelling: Leading through connection - a chat with Mark Carpenter
Oct 12, 202323:28
621: How podcast HOSTS can help their GUESTS be better guests - a chat with Max Branstetter
Oct 05, 202324:11
620: Using a LinkedIn AI tool (Engage AI) to write comments and stand out to prospects:
Oct 03, 202324:10
619: High Impact Presentations – Telling the Compelling Story - a chat with Steve Gavatorta
Sep 30, 202324:04
618: Are you walking on eggshells at work? A chat with Sam Horn
Sep 24, 202323:39
617: You've got mail: Email marketing rules to follow
Sep 19, 202323:39
616: How is AI in content marketing being used?
Sep 16, 202319:06
615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky

615: ChatGPT for Thought Leaders and Content Creators - a chat with Dr. Gleb Tsipursky

We are discussing Dr. Gleb Tsipursky's new book "ChatGPT for Thought Leaders and Content Creators: Unlocking the Potential of Generative AI for Innovative and Effective Content Creation" on this live stream to find out how thought leaders and content creators can make use of generative AI.
Join us and grab a copy of the book here: https://amzn.to/47oY7np

Sep 15, 202323:19