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The Business Storytelling Podcast

The Business Storytelling Podcast

By Christoph Trappe
Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 207,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.
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Currently playing episode

366: 5 steps to becoming an expert - with Dr. Paul Schempp

The Business Storytelling Podcast

366: 5 steps to becoming an expert - with Dr. Paul Schempp

The Business Storytelling Podcast

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382: Should you gate your content ever?
Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?  What are your thoughts? Tweet at me: http://twitter.com/ctrappe
27:45
June 23, 2021
381: How to keep the conversation on livestreams going
Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.  Check out the Livestream Universe here: https://lnkd.in/eUG-ms3  Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx
29:13
June 21, 2021
380: Expert panel: How to win with account-based marketing
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.  But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?   Join our expert panel as they discuss:   The power of segmentation and personalization for ABM Sales and marketing alignment Customer obsession and building strong relationships Tips for executing a strong and successful ABM strategy  Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH
57:22
June 18, 2021
379: How to be more productive in your content strategy without driving yourself crazy
Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.   Connect with her here: https://lnkd.in/er4BVZX   Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt
33:27
June 17, 2021
378: Ushering in a new era of professionalism for career creators
I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.   My guests for this 27-minute chat are:  Founder Qianna Smith Bruneteau Board Chairman Patrick Janelle Board VP Aliza Licht Join us and feel free to ask your questions in the comments.  Learn more about the organization here: https://lnkd.in/ehpi75p
28:19
June 15, 2021
377: Why Being Specific Is The Key to Great Content
Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.   Connect with her here: https://lnkd.in/eeaM2sE  More content tips: https://lnkd.in/bDTft_d
37:56
June 13, 2021
376: How I use Switcher Studio for my livestreams
I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.  The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off. Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ
01:00:00
June 11, 2021
375: ABM strategies that work and that build relationships
Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.   This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ  This content is supported and sponsored by Web Insights.
27:14
June 7, 2021
374: What’s the difference between a client and an one-off project?
Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers" We discuss: Finances How to track your time How to bill How to start How to hire And more... Join us and check out Andy's book here: https://amzn.to/2SXiNBh Catch livestreams of my podcast here: http://authenticstorytelling.net/live
40:31
June 6, 2021
373: Can a Wi-Fi extender solve my internet issues?
I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3  Hear my thoughts on the episode.  This episode is supported by Loom.
26:05
June 5, 2021
372: Data storytelling: Creating stories from data - automatically
Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more. Previous related thoughts from my blog: https://lnkd.in/esSNuEG Connect with Narrative Science here: http://narrativescience.com 
33:16
June 2, 2021
371: How to build an audience - feat. Tracy Repchuk
Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.   Connect with Tracy: https://www.tracyrepchuk.com/ More podcast episodes: https://lnkd.in/eFBsw73
30:50
May 31, 2021
370: Drive business results with content - a chat with Joe Pulizzi
Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."  The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.   Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW
27:40
May 29, 2021
369: YouTube growth strategies with Liron Segev
I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev  joins Christoph Trappe on today's show.   Connect with Liron here: https://lironsegev.com/  Grab Christoph's latest book: https://lnkd.in/ecgwAyx
47:37
May 26, 2021
368: Are you doing audio branding correctly?
Voice Over Expert Jodi Krangle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience.   What is it and why is it important?  Connect with her here: https://lnkd.in/eqM4Zxw  Grab Christoph's latest book on "Going Live" here: https://lnkd.in/enBtTwE
35:01
May 24, 2021
367: How to get enough rest so you can create better content experiences
Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.    To listen to Julian's podcast: https://amzn.to/3tsSErj Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK
39:29
May 21, 2021
366: 5 steps to becoming an expert - with Dr. Paul Schempp
Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert. Grab his book here: https://amzn.to/3tpBR8t  More podcast episodes: https://lnkd.in/eiUSn7h
34:11
May 16, 2021
365: Machine learning: When the machines write engaging content
I’ve seen some unbelievable examples of machines writing content that is actually engaging.  Let’s review how you can use machine learning in your content creation.   Related read: https://lnkd.in/esSNuEG
21:26
May 13, 2021
364: Digital design: "If it's annoying to you it's probably not accessible."
Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.  Connect with her here: https://reginegilbert.com/  Grab her book on the topic: https://amzn.to/3fUNroj   More podcast episodes: https://lnkd.in/eiUSn7h Grab Christoph's "Going Live" book: https://lnkd.in/eWqCmua
36:55
May 11, 2021
363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda
Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   Connect with her on Twitter: https://lnkd.in/e3_iK7e 
42:07
May 9, 2021
362: Instagram strategies for business - with Corey Walker (updated book edition)
Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering. Grab her book here: https://amzn.to/3qSmOD5 More podcast episodes: https://lnkd.in/e89PDdc
30:44
May 8, 2021
361: How to use cartoons in your livestreaming - a chat with Dave MacDonald
Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.   Check out Christoph's latest book: https://lnkd.in/ecgwAyx
29:25
May 5, 2021
360: The importance of zooming out in your content and design strategy - feat. Noz Urbina
Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.   What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong?  In this livestream discussion, Noz joined Christoph Trappe to discuss: what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony why sometimes more specialism and focus is a bad thing, and the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience. And don't forget to register for the OmnichannelX conference: https://lnkd.in/g4jCkF4
32:38
April 29, 2021
359: Writing is hard – let’s talk about that ✍️
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.   Check out the report here: https://lnkd.in/egzaCgC
32:39
April 28, 2021
358: How to turn content into cash
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.  Connect with Karyn here: https://www.linkedin.com/in/kquick1/  Find more podcast episodes: https://lnkd.in/eiUSn7h
33:27
April 22, 2021
357: How to deliver successful personalized B2B buyer journeys at scale
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale? Join our panel of expert speakers: Lilah Waite Chris Ashley-Manns Chris Wickson Sean Pender They discuss the key factors to ensure successful B2B buyer journeys at scale. These will include: How to map customer needs and create relevant buyer journeys How you can move customers along the stages of the buyer journey Where you're likely to be losing customers Making it personal - at scale Turn your web visitors into leads quicker: http://webinsights.com This webinar is sponsored by Web Insights.
01:00:15
April 16, 2021
356: How to pick a video backdrop for your livestream
My video backdrop usually just is my office. On Zoom it's a virtual background.  Let's look at the options on how video backdrops can improve your streams.   Find all products mentioned here: https://lnkd.in/eRq72Qb  Read the related article here: https://lnkd.in/eKZs2T8
23:43
April 12, 2021
355: I think this buyer journey has gone off track
Join me  to discuss the B2B buyer journey and some common pitfalls.  Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3  The next show will include:  Lilah Waite - Group CMO Web Insights Chris Ashley-Mann - CMO Webeo  Chris Wickson - General Manager, EMEA Marketing - Integrate  Sean Pender, Head of Acquisition Marketing UKI - LogMeIn This episode is sponsored by Web Insights and produced by Trappe Digital.
24:19
April 9, 2021
354: Don't bother listening to this if you aren't customer-centric
Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What?  You can check the agenda and register for free here: https://bit.ly/31Q0Jdn  About the event: The Virtual Insight Summit is back. We're inviting you to engage with insights professionals, marketers, and business leaders across the world to push the industry forward and get closer to customers.
31:47
April 8, 2021
353: Why project management matters in any good content program
Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management. Find his book on the topic here: https://amzn.to/383wYJJ
31:56
April 4, 2021
352: Developing a solid brand voice - a chat with Tara Hunt
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Order Tara's brand personal cards: https://amzn.to/2NNgQFu Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i
44:50
April 2, 2021
351: Study: The Future Of Content Is Emoji Content To Drive Relevance
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead.  It’s being replaced by emojis – effective this next fiscal year – for those of you that need effective dates to get anything done. You know who you are. Let's dive in or read more: https://authenticstorytelling.net/future-of-content-emojis/ Happy April Fool's Day 2021. 
15:35
April 1, 2021
350: Book launch party: How to write funny - a chat with The Onion's founding editor
Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters.   Grab the book here: https://amzn.to/3dLHEAe
32:02
March 29, 2021
349: Growing your membership site - Presented by The Membership Mastery
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites.  This episode is sponsored by The Membership Mastery.
39:11
March 23, 2021
348: Should I invite prospects on my podcast? Sponsored by Lead Forensics
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want  miss. Claim your offer here: https://lnkd.in/dK-ntim
17:36
March 19, 2021
347: Social media in government - a chat with Rob Sand
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA  Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast 
33:12
March 19, 2021
346: How to make sales easier with video
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.   Find Marcus' book on the topic here: https://amzn.to/3oq7N9H Connect with Christoph on Twitter: http://twitter.com/ctrappe
33:36
March 18, 2021
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv
22:60
March 17, 2021
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.   Connect with her here: https://lnkd.in/eXa2Fwu  Pre-order Christoph’s new book now: https://amzn.to/3agXU9i
32:31
March 12, 2021
343: Why not analyze creative BEFORE spending campaign money?
Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artificial intelligence can make our campaigns better. Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx
31:51
March 9, 2021
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.  Grab their book here: https://amzn.to/3750f66  Order Christoph’s new book here: https://amzn.to/3agXU9i  Find more podcast episodes: https://amzn.to/3agXU9i
34:59
March 2, 2021
341: WMT Radio replay - How brands can use the power of livestreaming
Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live
05:03
February 23, 2021
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY  Pre-order Christoph’s new book now: https://amzn.to/3agXU9i
34:54
February 22, 2021
339: The state of email marketing in 2021 - a chat with Ernie Smith
What email trends are worth watching and - more importantly - worth implementing this year?  Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS  Order Christoph’s new book now: https://amzn.to/3agXU9i
31:43
February 21, 2021
🇩🇪338: Organischer Content und live Podcasts 🇩🇪
Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist. Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live
11:22
February 19, 2021
337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.   Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.  From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.   Panelists: Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita  Hosted by Christoph Trappe, produced by Trappe Digital LLC  Sponsored by Web Insights https://lnkd.in/e7wAaMH
54:38
February 18, 2021
336: Are you thriving in the new marketing landscape? - Presented by Web Insights
Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.    Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt  Tomorrow's panelists:  Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita
27:28
February 17, 2021
335: The importance of trusting the process - a chat with Garrett Sussman
Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process?   And related topics.    Check out Garrett's company: https://bytraject.com/  Find more podcast episodes: authenticstorystelling.net/podcast   For the video version of this podcast: https://youtu.be/dyId09tZkgA
41:28
February 17, 2021
334: Why media coverage still matters to businesses
Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 
34:22
February 16, 2021
333: Is this procrastination?
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3
20:56
February 15, 2021
332: Why brand stories must also include failures
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find Matthew's book on the topic here: https://amzn.to/3qK49sM  Christoph's content performance book: https://amzn.to/38ezVrb
34:11
February 14, 2021
331: Behind the scenes: The Marketing O'Clock Podcast
The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.   Check out the show here: https://lnkd.in/dJ6XsgR  More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h  Christoph's blog: https://lnkd.in/bDTft_d
33:06
February 13, 2021
330: Content marketing for local SEO
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
24:11
February 12, 2021
329: How to overcome imposter syndrome - a chat with Marc A. Pitman
Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net
36:10
February 11, 2021
328: What's content mapping - a chat with Henry Adaso
Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to/375cHmB Christoph's content blog: authenticstorytelling.net
31:49
February 10, 2021
327: Content marketing challenges to master - a chat with Kris Hughes
Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.  What are some challenges business face?  How to overcome them?  How to be more successful with your content  And more...  Connect with Kris here: http://krishughes.com  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
33:36
February 9, 2021
326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus
Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.  Connect with Travis on Twitter: https://twitter.com/travisosterhaus  Find more podcast episodes: authenticstorystelling.net/podcast   Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf
41:17
February 6, 2021
325: How to Create Loveable Brand Communications - a chat with David Yarde
David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.   Let's find out how to make your brand more lovable.   Connect with David on LinkedIn: https://lnkd.in/e6cwE8s  And on Twitter: https://twitter.com/dsmy   His website: davidyarde.com 
34:58
February 5, 2021
324: Does good lighting matter for your livestreams?
In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv
23:54
February 4, 2021
323: How to come up with great ideas - a chat with Carla Johnson
Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.   Find her book on the topic here: https://amzn.to/3oIbrwm  Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi
31:34
February 3, 2021
322: The importance of testing in marketing - a chat with Ron Stefanski
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.  We discussed: Why testing is important How to test assumptions Multi-variant and A/B testing And more.... Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/ More podcast episodes: http://authenticstorytelling.net/podcast Christoph's blog: http://authenticstorytelling.net
43:28
February 2, 2021
321: Marketing strategies with Pam Didner
Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.  Find her book here: https://amzn.to/34i8wlU  Her website: https://pamdidner.com/  Christoph’s new “Going Live“ book:  https://authenticstorytelling.net/going-live-book/ Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
34:20
February 1, 2021
320: Virtual Singapore keynote: Audio and voice for content marketers
With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
20:47
January 31, 2021
319: Re-humanizing the workplace - a chat with Chuck Blakeman
Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."  Get a copy here: https://amzn.to/3nkQcPM   Christoph's content performance book: https://amzn.to/38ezVrb  Christoph's blog: http://authenticstorytelling.net
34:28
January 30, 2021
318: Crisis PPC and other PPC topics - a chat with Kirk Williams
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.   His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs   Follow him on Twitter: https://twitter.com/PPCKirk   Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
33:00
January 29, 2021
317: The latest B2C marketing research from the Content Marketing Institute
Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research. Find the full report here: https://lnkd.in/eWJ7_qS
28:37
January 27, 2021
316: Is Clubhouse worth including in your marketing strategy?
Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link.  Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate it into your marketing. Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 
40:36
January 26, 2021
315: Subscriptions - the forever transaction with Robbie Kellman Baxter
Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find her book here: https://amzn.to/2JYwM5n   More podcast episodes: http://authenticstorytelling.net/podcast  
36:51
January 26, 2021
314: How to deliver the right Facebook ad, at the right time, to the right audience
Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find his book here: https://amzn.to/358Zo3Y Bob's website: https://lnkd.in/eVfUApp  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d
35:53
January 25, 2021
313: What are people really doing online? A chat with Simon Kemp
Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project.   More marketing tips: http://authenticstorytelling.net  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
37:07
January 24, 2021
312: How to grow your followers on Amazon Live
If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe
30:20
January 23, 2021
311: How to get your brand to a breakthrough - a chat with Margie Agin
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.    Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS  This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.
47:01
January 22, 2021
310: SEO for content creators - a chat with Barry Schwartz
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy. We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more... Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
30:16
January 21, 2021
309: How to speed up SEO projects - a chat with Hamlet Batista
Hamlet Batista, CEO at  https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc   Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com   Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:42
January 20, 2021
308: Istanbul virtual keynote: Creating a content performance culture
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.  The video version can be found here: https://youtu.be/tc-iU8LLCT4  Want me to speak at conference, drop me a note: ctrappe@gmail.com  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  More marketing tips: https://lnkd.in/bDTft_d
20:59
January 19, 2021
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.  Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm   Find more podcast episodes: https://lnkd.in/ePb7wUi    Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
35:01
January 18, 2021
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:    What is word of mouth marketing?  How to do word of mouth marketing?   What are brands doing wrong when it comes to word of mouth marketing?   And more...    Christoph's content performance book: https://lnkd.in/e3dWVd5
29:20
January 17, 2021
305: Walked on: Lessons from a two-sport non-scholarship athlete
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545
25:56
January 16, 2021
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.    Connect with her on LinkedIn: https://lnkd.in/e_v7_ux   Find more podcast episodes: authenticstorytelling.net/podcast
37:01
January 15, 2021
303: How to build a brand without annoying sales tactics
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.    Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq   Find more podcast episodes: https://lnkd.in/eYsZuzr  
37:52
January 14, 2021
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.   How do you know you are live?  Who pushes the buttons?  Comments Repurposing   Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. 
35:11
January 13, 2021
301: How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.  Find his book here: https://amzn.to/3ovjSeM  Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
26:26
January 12, 2021
300: Measuring the success of PR efforts - a chat with Tonya Parker
Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.   Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d
36:36
January 12, 2021
299: How to be ready when your number gets called
Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv
29:26
January 10, 2021
298: Creativity in marketing - a chat with Author Mat Zucker
Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.   Find his book here: https://amzn.to/36IIAS6   Find more podcast episodes: authenticstorystelling.net/podcast
32:39
January 10, 2021
297: Demystifying how we think and why we act - with Tim Ash
Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com   Tim's site: http://timash.com   Follow Tim on Twitter: https://lnkd.in/eNUJYXk   Christoph's blog: https://lnkd.in/bDTft_d  
35:11
January 9, 2021
296: What actually goes into planning a livestream? Presented by Restream
In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophy Livestream to multiple channels with Restream: https://restream.io/join/ctrappe Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120 Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast  This episode is supported by Restream.
41:13
January 8, 2021
295: Radio replay: How to present yourself better on Zoom calls
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/3bbueMH
05:16
January 6, 2021
294: Getting content ideas through Google Question Hub
Barry Schwartz tweeted the news that Google Question Hub is now available in the US.  Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it.  Video version: https://youtu.be/No0hKsYrcdk  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
11:41
January 5, 2021
293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q Her website: https://ownyourother.com/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
31:35
January 4, 2021
292: Use these marketing tips to make 2021 better - from experts
On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asquith Mark Schaefer Andy Crestodina Marc Gawith Jason Falls Sarah Townsend Tim Ash Bob Regnerus Casey Stanton, Scot Westwater and Hamlet Batista. Thanks everyone and here's to a great 2021.
22:44
January 3, 2021
291: Why ESPN’s sky cast channel during the football playoffs is part of the future of content
I’m watching the college football playoffs today and have watched every game so far on the sky cam station. Being in the middle of the action is the future of content and I wonder how soon we will be watching football games in virtual reality.
15:24
January 2, 2021
290: What should I use for a microphone for my podcast?
In this episode, Christoph shares the microphones he has used for livestreams and podcast recordings.  You can also find links to all mentioned here: https://authenticstorytelling.net/best-podcast-microphone/
18:04
January 1, 2021
289: What's connected content? A chat with Carrie Hane
Carrie Hane, author of "Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow" joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We were live on Amazon, Twitter, Periscope and YouTube. Catch future livestreams here: http://authenticstorytelling.net/live Get her book here: https://amzn.to/2VmmJtj Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/  Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
33:59
December 30, 2020
288: How to read body language on Zoom calls - a chat with Susan Ibitz
Susan Ibitz of the Human Behavior Lab joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Susan is a Human Behavior Hacker- some people hack computers she hacks humans. Learn more about her and the Behavior Lab here: https://lnkd.in/exRpZZv  Related article on Christoph’s blog: https://authenticstorytelling.net/body-language/ Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
36:34
December 29, 2020
287: Why debate matters in business - a chat with Leo Morejon
Leo Morejon of proveitmatters.com joins Christoph Trappe to debate this topic. Let's find out why we need better debates. Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
35:06
December 28, 2020
286: How to use the new Clubhouse app - a social media audio network
Christoph reviews the new app and discusses whether or not it can help us make better connections online.  The video version of this and an article can be found here: authenticstorytelling.net/clubhouse-app Need help with your audio content strategy, contact Christoph now at ctrappe@gmail.com or 319-389-9853.
20:50
December 26, 2020
285: How to run better digital communities - a chat with Mark Zohar
Mark Zohar, president and COO at Viafoura, joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Viafoura helps companies create active, civil and loyal online communities. Check them out here: https://viafoura.com/   Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
32:52
December 26, 2020
284: Last-minute gift ideas without leaving the house
This was live streamed to Amazon on Christmas Eve but the tips can be used for any occasion when you need last-minute gifts. For links to the products visit https://amazon.com/live/broadcast/be008501-93e1-416e-95c0-edbad5b6b1ca?ref=social&tag=theauthstor09-20&linkCode=ilv
15:30
December 24, 2020
283: How companies can become information enabled - a chat with Scott Abel
Scott Abel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the topic. Connect with Scott on Twitter: https://lnkd.in/epPyN6h Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
38:25
December 24, 2020
282: How freelancers can create better content
Author Stefan Palios joins me to share some of his 50 laws of freelancing and how freelance writers can find their niche and be more successful for their clients.  Find his book here: https://amzn.to/2U1INIR Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
38:41
December 23, 2020
281: The end of marketing - a chat with Carlos Gil
Carlos Gil, author of "The end of marketing: Humanizing your brand in the age of social media and AI" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic. Get Carlos' book here: https://amzn.to/31PZH1y Connect with Carlos on LinkedIn: https://lnkd.in/etrZK_a Christoph's blog: https://lnkd.in/bDTft_d Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:58
December 22, 2020
280: How companies can use video feedback to make research easier - a chat with Jenn Vogel of Voxpopme
We've talked about research in content strategy and the importance of creating good content experiences before.  Understanding our audiences can help us do that of course.  Today, Jenn Vogel joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Connect with Jenn on LinkedIn: https://lnkd.in/ec3syP6  Check out Voxpopme: https://site.voxpopme.com/  -----  Disclosure: Christoph leads content strategy at Voxpopme. Either way, he finds this a topic worth sharing with you. :)  -----  Find more podcast episodes: https://lnkd.in/ePb7wUi
29:47
December 21, 2020
279: Why integration of social media and SEO matter - a chat with Elaine Lindsay
Elaine Lindsay of Trool Social joined Christoph Trappe on this episode to discuss how digital behaviors, platforms and the whole brand experience needs to be integrated. Find her at https://www.troolsocial.com/ On Twitter: https://twitter.com/troolsocial Articles mentioned on the show: Knowledge panels: https://authenticstorytelling.net/how-i-got-a-google-knowledge-panel/  Keyword collaborations: https://authenticstorytelling.net/keyword-collaboration-to-take-your-keyword-research-to-the-next-level/ Local SEO: https://authenticstorytelling.net/local-seo-how-to-get-local-links-that-help-your-business-drive-more-leads/
35:08
December 20, 2020
278: Should your brand try doing Amazon Live? A chat with Jim Fuhs and Chris Stone
Jim Fuhs and Chris Stone join Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss Amazon Live and when your brand should consider doing one.   My previous blog post on the topic: https://lnkd.in/evhxAjn  Connect with Jim: https://lnkd.in/euRbeeD Connect with Chris: https://lnkd.in/ezNbia8  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
47:38
December 19, 2020
277: How and why to start a Twitter chat
Gretchen Vaughn founded #TMTweetChat in 2020 to encourage online conversation in the Toastmasters community. Find out how she started it, how she organizes and gets the most out of the chats. Find her on Twitter at Twitter.com/TMTweetChat
35:12
December 18, 2020
276: Should you really be doing influencer marketing?
Jason Falls, host of the Winfluence podcast, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about the ins and outs of influencer marketing.  Jason's podcast: https://jasonfalls.com/influence-marketing-podcast/ Jason on Twitter: http://twitter.com/JasonFalls  Christoph's blog: https://lnkd.in/bDTft_d    More podcast episodes: http://authenticstorytelling.net/podcast 
39:37
December 18, 2020
275: Virtual Presentation Tips: Keep These Things In Mind When Presenting Virtually At Conferences
I just have to say it: A virtual keynote in Istanbul isn’t the same as hopping across the pond, meeting people face-to-face and enjoying the city while keynoting live. But, here we are thanks to COVID. Virtual conferences are now more prevalent and with that I thought I’d share my latest virtual presentation tips. I’ve done webinars and livestreams for a while now, but this year was a record-year so to speak for virtual presentations.  My stage is my basement office in the Midwest of the U.S. Sometimes I use a virtual background even! There are some things to consider. How will the presentation look, what's the setup, etc. Let's dive in and know how to be prepared. Related article: https://authenticstorytelling.net/virtual-presentation-tips/
15:03
December 17, 2020
274: Is your podcast helping you rank in organic search? A chat with Mark Asquith
Mark Asquith, CEO & Co-founder, Rebel Base Media, the UK based podcast company, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss podcasting and SEO. Mark's company: https://rebelbasemedia.io/ Related article on podcast SEO: https://lnkd.in/dCFEk25 Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
23:49
December 16, 2020
273: Building your business in a healthier way - a chat with Lee LeFever
Lee LeFever, author of "Big Enough" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to stay sane in these crazy times while building your business. Find Lee's book here: https://amzn.to/3kCIrDB Don't miss Christoph's content performance culture book: https://amzn.to/3kCVIfa Need help with your marketing? Contact Christoph now. ctrappe@gmail.com
33:44
December 15, 2020
272: How to Harness AI and Maintain the Competitive Edge in Marketing
Katie King, MBA, author of "Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge" joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  Find her book here: https://amzn.to/35AbtOH  Connect with her on Twitter: https://lnkd.in/eJQwRN3  Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
35:10
December 14, 2020
271: Why we need to set work-life boundaries (feat. Carlos Hidalgo)
Author Carlos Hildago joins Christoph Trappe on this livestreamed recording of the Business Storytelling Podcast to discuss his book "The UnAmerican Dream." "For so many entrepreneurs and professionals, the relentless pursuit of success leaves behind damaged relationships and personal life carnage in their wake. In The UnAmerican Dream, Carlos Hidalgo reveals his thrilling journey to entrepreneurial triumph, and the simultaneous path to rock bottom." Order the book here: https://amzn.to/3jr9XTT Connect with Carlos on Twitter: https://lnkd.in/e4BDwrN Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
35:02
December 13, 2020
270: Why your company needs a content council. A chat with Andi Robinson
Andi Robinson of https://lnkd.in/dWRzYW2 joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss breaking down silos through the use of a content council. What's a content council Who should be involved What to consider Andi's article on the topic on the Content Marketing Institute blog: https://lnkd.in/dbViCSs Find more podcast episodes: https://lnkd.in/ePb7wUi Christoph's content performance book: https://lnkd.in/e3dWVd5
26:37
December 12, 2020
269: The rise of the marketing technologist - a chat with Joshua McNary
Joshua McNary is a Cedar Rapids-based marketing technologist joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss mar-tech technologies.  Joshua's company: https://lnkd.in/e66g9hK Previous podcast with Scott Brinker about the marketing technology landscape: https://lnkd.in/evhx78q Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5
43:01
December 11, 2020
268: Healthcare marketing strategies during COVID and looking ahead
Reed Smith of jarrardinc.com joins Christoph Trappe on this episode of the Business Storytelling Podcast. They discuss: Healthcare marketing during COVID What channels to consider in healthcare marketing Doctors on TikTok Localization and SEO in healthcare Online reputation management And more Related articles: Should my brand share coronavirus content? https://authenticstorytelling.net/coronavirus-brand-content/ Google ads during the pandemic - a chat with Banner Health https://authenticstorytelling.net/google-has-blocked-thousands-of-coronavirus-related-ads-and-one-healthcare-organization-says-thats-hurting-outreach/ Your guide to making online reviews work https://authenticstorytelling.net/online-reviews/
28:43
December 10, 2020
267: Voice devices? Must I choose between Siri and Alexa?
A chat about the landscape of voice devices. I now have Alexa on my PC, Siri on my wrist and Alexa on the TV.  Who should I ask for what and what marketers must consider.  Find the related Amazon Live with product links here: https://www.amazon.com/live/broadcast/0df887df-3b95-4d5b-9293-acfa98b73b51?ref=social&tag=theauthstor09-20&linkCode=ilv
17:31
December 9, 2020
266: You have all this data and now what? Christopher Penn has some answers...
Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision. He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.
33:56
December 8, 2020
265: Building a brand through live-streaming with Marco Novo
Livestreamer Marco Novo shares with us how he build a global brand through live video from Portugal. You can connect with him and watch his streams here: https://www.linkedin.com/in/mfcnovo Livestream to multiple channels with Restream: https://restream.io/join/ctrappe
37:47
December 7, 2020
264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics
Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   We are discussing:  What are MQLs and SQLs How important is the speed when we follow up with each of these?  Is there such a thing as too fast? What are the best practices for follow up?  Why do so many talk about MQLs vs. SQLs  How do we make that hand off easier?  How important is building audience to drive good QLs.  What are some other uncomfortable truths   Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M  This episode is produced by Trappe Digital LLC and supported by Lead Forensics.
35:55
December 6, 2020
263: Are you using timely and timeless content correctly? A chat with Scott Monty
Scott Monty joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss the topic. Find Scott's newsletter here: https://www.timelesstimely.com/ Check his website here: https://www.scottmonty.com/ Find more podcast episodes: authenticstorystelling.net/podcast Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
31:05
December 5, 2020
262: How to integrate PPC into your strategy and how much that will cost you
Navah Hopkins, director of Paid Media at Hennessey Digital, joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss PPC strategies, including:  How to integrate PPC and content  How to collaborate across teams for better results. How much should you plan on spending  And much more....  Connect with Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins/  On Twitter: https://twitter.com/navahf  Hennessey Digital: http://hennessey.com/   Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing?  Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
34:56
December 4, 2020
261: How PR and social media complement each other
Deirdre Breakenridge, https://lnkd.in/ew4f23p, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how the two disciplines work together for maximum success.  Get her book "Answers for Modern Communicators:" https://amzn.to/3kFOaJB  Follow Deirdre on Twitter: https://lnkd.in/eTyb5rM  Christoph's blog: https://lnkd.in/bDTft_d  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm  Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
35:26
December 3, 2020
260: Turning complexity and disruption into innovative futures - a chat with Leslie Wright
Leslie Wright, founder of https://www.collective-clarity.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with her on LinkedIn here: https://lnkd.in/entA54v  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
35:37
December 2, 2020
259: Content writing - why quality matters and what is quality content? feat. Shondell Varcianna
Shondell Varcianna, CEO and Founder of https://varcimedia.com/, joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Podcast. Topics that we are planning on discussing: 1) What is quality content? 2) How do we create it? 3) Where's that line between analysis and creativity? Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
31:28
December 1, 2020
258: How to use LinkedIn for personal branding the right way - with Wendy van Gilst
Wendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn. Connect with her on LinkedIn: https://lnkd.in/ercN89j On Twitter: https://lnkd.in/egHxzxM Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com Subscribe to future podcast episodes: https://lnkd.in/eFBsw73 Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s
33:02
November 30, 2020
257: The surprising advantage of virtual conferences - unveiled
Michael Kolowich of http://knovio.com, joins me to discuss how virtual conference attendees can get more out of sessions when conferences are virtual.  I spotted this new advantage during the 2020 Content Tech Summit which was using Michael’s platform. Take a listen to see if you love this advantage and feel free to leave a voice message with your thoughts for possible inclusion on a future episode. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
29:03
November 29, 2020
256: What's email deliverability and more email marketing chit-chat with Matthew Vernhout
Matthew Vernhout of emailkarma.net and netcorecloud.com joins Christoph Trappe on this episode to discuss how we can make email marketing better for all involved. Other content mentioned on the show: Marketoonist cartoon on too many emails https://marketoonist.com/2020/11/lead-nurturing.html Do all marketing emails need to be designed? https://authenticstorytelling.net/email-design-inspiration/ More: Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
33:30
November 28, 2020
255: Conversion-optimization strategies with Chris Dayley
Chris Dayley of www.smart-cro.com joins Christoph Trappe on this episode to discuss how to go about A/B testing, how to drive conversions through better web experiences and more. Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
36:55
November 27, 2020
254: Social media comments that won't help you build YOUR brand - unveiled!
In this episode I discuss the importance of not responding to all these social media posts because you really are just helping that brand spread that message and that can impact your brand. From a marketer’s perspective finding content for people to debate can also help your brand reach more people. Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com Subscribe to future podcast episodes: https://www.podpage.com/business-storytelling-podcast/
15:48
November 26, 2020
253: Legal issues to consider in podcasting - a chat with The Podcast Laywer
Gordon Firemark - The Podcast Lawyer  - joins Christoph Trappe on this episode to discuss the legal issues to consider, including: Releases Permissions Fair use And more Find Gordon's book on the topic here: https://amzn.to/3pXmGlw Download Gordon's guest release form here: https://www.gordonfiremark.com/PodcastRelease Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
36:17
November 25, 2020
252: How to Make Your Stories Repeatable and Retweetable - a chat with Sam Horn
At the end of your business stories, can people repeat anything they heard - word for word? If not, you're out of sight, out of mind. We don't want to out-of-sight, out-of-mind, we want to stay top-of-mind.  Sam Horn shows you how to be meme-able so YOU'RE the one they remember, YOU'RE the one they want to work with.  Get Sam's books here: https://amzn.to/3lQNPnY More podcast episodes: authenticstorytelling.net/podcast
34:36
November 24, 2020
251: The curse of knowledge and how to follow better internal communications tactics
Trent Anderson, of prewrite.com, shares tips on how companies can do better internal communication to keep employees updated and build better culture. Connect with Trent: https://www.linkedin.com/in/growthtrent/ Some of the content mentioned on the show: Why executives should consider private podcasting https://anchor.fm/ctrappe/episodes/225-Why-executives-should-consider-private-podcasting-to-communicate-with-employees-eljm7a How Amazon calculates star ratings for different countries https://authenticstorytelling.net/amazon-star-ratings/ How to make your marketing better with this storytelling formula https://authenticstorytelling.net/what-is-marketing-and-how-to-make-it-simpler-by-using-a-storytelling-formula/ More links Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
35:08
November 23, 2020
250: How to use social media polls to nurture leads
Social media polls on Instagram and LinkedIn are another great way to connect with prospects and nurture leads. Let’s find out how to do that. A related article can be found here: authenticstorytelling.net/social-media-polls
09:07
November 22, 2020
249: WMT Radio Replay: How to keep a balance in this digital world when we work at home
Christoph Trappe joined Doug Wagner on the WMT Radio Morning Show to discuss this topic. This is a replay of the live broadcast from earlier this week. In this crazy COVID year, please stay healthy, sane and balanced.
05:23
November 21, 2020
248: How giving can bring you business success
Bob Burg, author of “The Go-Giver”, joins Christoph Trappe on this episode of the podcast to talk about why giving can help you be more successful in business. It’s a concept that also applies to content marketers and their strategies.  Find Bob’s book here: https://amzn.to/3mmaUia Christoph's blog: https://lnkd.in/bDTft_d Need help with your marketing or are you looking for your next CMO or CCO, reach out to Christoph today: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
27:05
November 20, 2020
247: Amazon star ratings: How Amazon calculates star ratings for different countries
Amazon star ratings matter. If we can say our book has 5 out of 5 stars that matters. Even 4.5 is probably okay. But people certainly look at Amazon star ratings to make decision on their purchases. Like with anything on Amazon, there's a method to how Amazon star ratings are calculated and displayed. Christoph Trappe explains on this episode how ratings are determined on a country-by-country basis. Read the related article here: authenticstorytelling.net/amazon-star-ratings Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com
09:39
November 19, 2020
246: The power of improv in business (with Kathy Klotz-Guest)
Kathy, of https://www.keepingithuman.com, joins Christoph Trappe on this episode to talk about the importance of improv and humor in your business storytelling.  Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/ Need help with your marketing? Contact Christoph now: https://authenticstorytelling.net/about/contact-us/ or ctrappe@gmail.com More marketing tips: http://authenticstorytelling.net
36:17
November 18, 2020