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The Business Storytelling Podcast

The Business Storytelling Podcast

By Christoph Trappe
Top 14 content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast. a Top 50 podcast to listen to in 2021 and a Top 5 percent global podcast.

Over 230,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels.

Catch a live recording: authenticstorytelling.net/live

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Tamara Burkett
Andy Crestodina
Scott Brinker
Seth Godin
Barry Schwartz
... and many more.

Produced by Trappe Digital LLC.
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Currently playing episode

393: The importance of ongoing practice to evolve your marketing storytelling

The Business Storytelling Podcast

393: The importance of ongoing practice to evolve your marketing storytelling

The Business Storytelling Podcast

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408: How much effort do you put into conclusions for your blog posts?
Conclusions to articles definitely matter but how much time do people spend on them? How much effort is put into them? Alexandra Cote joins me on this episode to discuss the topic and offer some tips on how you can write better conclusions. Connect with Alexandra here: https://www.linkedin.com/in/cotealexandra/
27:27
September 26, 2021
407: Author chat: Exit Rich - planning your business sale from the start
Michelle Seiler Tucker joins me on this show to discuss the topic. Grab her book "Exit Rich" here: https://amzn.to/3u2vLMp  This episode is produced in partnership with Seiler Tucker. https://seilertucker.com/
28:22
September 24, 2021
406: Why businesses should consider a branded magazine
Luke Acree, of remindermedia.com, joins me to discuss the topic.  Read an article on the topic here: https://authenticstorytelling.net/print-magazine-for-brand-marketing/
28:11
September 22, 2021
405: Shep Hyken's new book: "I'll be back."
Shep's new book is out today and he joined me on this episode to talk about the difference between repeat and loyal customers. Mind blown! Listen in. Grab the book here: https://amzn.to/3m1k6vB
27:30
September 21, 2021
404: Every space has a story - a chat with Martha Weidmann
Martha Weidmann is CEO and co-founder of NINE dot ARTS and joins me on this episode to discuss how art and immersive experiences can be used as a visual storytelling tool for all brands and people.   Join us. Connect with her company here: https://ninedotarts.com/
27:02
September 14, 2021
403: Is Racket.com the next big audio social network?
I've been recording some Rackets - 9-minute audio clips - on the network myself. It's kind of like a mini podcast and others can respond with voice messages.  Let's find out what this new network is all about. I'm joined by Matthew Guay, founding editor at Racket. Join us. Connect with me on Racket here: http://racket.com/ctrappe
28:30
September 8, 2021
402: Why you must understand AI to further your career
Mike Kaput, CCO of the Marketing Artificial Intelligence Conference, joins me give us the answer and shares much more about AI. Register for this year's MAICON: https://lnkd.in/eBE3FMPY
28:15
September 5, 2021
401: Understand how people use voice to inform your brand strategy
Scot Westwater and Susan Westwater return to the show to discuss their latest report on voice strategy. Join us and read the report here: https://lnkd.in/d_TUius
29:08
September 1, 2021
400: What's the best advise you've ever received?
Some of our previous guests share the best and worse advise they've previously received. Join us to learn together.
37:37
August 29, 2021
399: What has changed in the social media job market?
Jennifer Radke's team has commissioned another study on the topic. She returns to the show to give us the scoop. You can review the entire report here:  https://lnkd.in/dNVHi6Ey
27:26
August 27, 2021
398: Author chat: Christina Del Villar‘s “Sway” can help marketers get stuff done!
Christina Del Villar‘s new book is available for pre-order and covers:   “Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact. These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.  ‘With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable.” Join us and check out the book here: https://amzn.to/2W2QbIe
28:20
August 25, 2021
397: Using the halo effect to build your brand
Erin Blaskie shares how brands - including new and emerging ones - can partner with established influencers and brands to help them and also their own brand. Let's just say they take you under their wings - I mean, their halo. Join us for this insightful discussion. Connect with Erin here: https://www.erinblaskie.com/
27:27
August 23, 2021
396: Can your business offer a subscription service? Chances are it can...
Chris George joins me on this episode to get us the answer to this question. I was surprised to find out what types of businesses can offer subscriptions. Way more than I expected! Chris is a co-founder and chairman of the Subscription Trade Association. We discussed:  The history and future of the subscription industry  How businesses can use subscriptions  Giving back And more… Find out more about the Subscription Trade Association here: https://subta.com/ Watch the video version of this episode here: https://twitter.com/CTrappe/status/1428088037641048064?s=20 (This episode was produced by Trappe Digital with support by Chris George and team.)
27:14
August 19, 2021
395: How do you actually amplify B2B content?
James Tennant of Converge joins me on this live recording of the Business Storytelling Show to discuss content amplification in B2B specifically. Join us.   Check out James' company here: https://lnkd.in/ec_478t
28:18
August 14, 2021
394: The Ultimate Guide to B2B Sales Team Success
Set your team up for success with our guide to overcome obstacles common to all sales teams and consistently grow revenue.  Join our expert panel as they discuss:  Overcoming challenges that sales team face The best ways to grow revenue The sales and marketing alignment Top tips for sales team success   Presented by Web Insights.
56:13
August 7, 2021
393: The importance of ongoing practice to evolve your marketing storytelling
Anne Janzer joins me on this episode of the Business Storytelling Show to discuss the topic.   Join us and check out her latest book here: https://amzn.to/366iSWx
27:55
July 31, 2021
392: How to actually change the status quo
Status-quo breaker Allyson Strowbridge joins me on this livestream to discuss the topic.   When has the status quo held you back?  Join us. Check out her company at this link: https://lnkd.in/eQuPsFu
28:42
July 24, 2021
391: Teenage waste brand - How brands grow up
Author Evelyn Starr joins me on this livestream to talk about how brands must develop.  Join us.   Grab her book on the topic here:  https://amzn.to/3vmoc2t
25:35
July 17, 2021
390: The Velocity Mindset with Ron Karr
Ron joins Christoph on this live recording of the Business Storytelling Podcast to discuss his book "The Velocity Mindset."  "Everyone knows what qualities define a good leader, but how many of us know what steps to take to become that great leader?"   Check out his book here: https://amzn.to/3v5TOd6  And join us for the conversation.
33:05
July 15, 2021
389: How to use the space and gear you have to look the best
Host and Producer Junaid Ahmed joins me on this live recording of the Business Storytelling Show to discuss the topic.  Join us.    Connect with Junaid: https://www.linkedin.com/in/superjunaid/ For previous episodes: https://lnkd.in/eiUSn7h
28:22
July 13, 2021
388: How brands can create virtual reality content
Creating virtual reality videos is easier than ever. In this episode I talk about how to make the most of the existing technology. All products can be found here: https://amzn.to/3upQMiK
18:34
July 11, 2021
387: How to setup Podchaser for your podcast and podcast appearances
Think of Podchaser.com as a social network for podcasts. It's one of the 16 channels my Business Storytelling Show syndicates to. Let me show you how to set up your creator profile. Follow me here: https://lnkd.in/eUvbMVD Watch the video version here: https://www.linkedin.com/video/live/urn:li:activity:6810529635332366336/
17:58
July 9, 2021
386: Answers for Ethical Marketers - a chat with Deirdre Breakenridge
Deirdre's book on the topic is now out and we are here to discuss the topic and its implication on marketers.  Join us.   Grab a copy of her book here: https://amzn.to/3zkLLeU
28:22
July 7, 2021
385: How to easily create T-shirts and other products to sell on Amazon
Jim Fuhs and Chris Stone of Dealcasters join me on this live recording of the Business Storytelling Podcast to discuss Merch.Amazon.com and how you can make it part of your strategy.    Find products mentioned here: https://lnkd.in/eGaw6hk
42:32
July 3, 2021
384: Are you doing multicultural marketing correctly?
Sarah Marske of Saramar Group joins me on this live recording of the Business Storytelling Podcast to discuss multicultural marketing.    You can connect with her here: http://saramargroup.com  More podcast episodes: Diversity in marketing (a chat with Michelle Ngome) How to stay relevant in a fast-changing world  What's connected content? A chat with Carrie Hane How to harness AI (a chat with Katie King)
32:55
July 1, 2021
383: When should you use product-led SEO strategies?
Eli Schwartz, author of “Product-led SEO” joins me on this episode to talk about what product-led SEO is and when you should use it. Join us.   Grab a copy of his book here: https://amzn.to/3p4TpFz
27:29
June 28, 2021
382: Should you gate your content ever?
Strong opinions on this one... Mike Wolber, CRO at Rent Dynamics, joins Christoph on this live recording of the Business Storytelling Show to discuss whether or not you really need to be gating content to drive results?  What are your thoughts? Tweet at me: http://twitter.com/ctrappe
27:45
June 23, 2021
381: How to keep the conversation on livestreams going
Livestreaming expert Ross Brand joins Christoph on this live recording of the Business Storytelling Podcast to discuss how you can rock livestreaming as well.  Check out the Livestream Universe here: https://lnkd.in/eUG-ms3  Grab a copy of Christoph's "Going Live" book here: https://lnkd.in/ecgwAyx
29:13
June 21, 2021
380: Expert panel: How to win with account-based marketing
Due to the increasing need to become customer-centric, account-based marketing (ABM) has become a priority for businesses.  But, how can B2B professionals effectively implement an ABM strategy that works for them, and yield the very best results?   Join our expert panel as they discuss:   The power of segmentation and personalization for ABM Sales and marketing alignment Customer obsession and building strong relationships Tips for executing a strong and successful ABM strategy  Today's episode is presented by Web Insights. Learn more about how you can connect with unknown leads quickly through Web Insights here: https://lnkd.in/e7wAaMH
57:22
June 18, 2021
379: How to be more productive in your content strategy without driving yourself crazy
Productivity expert Angela Proffitt joins Christoph Trappe on this live recording of the Business Storytelling Podcast to tell him (and you) how to be even more productive with content.   Connect with her here: https://lnkd.in/er4BVZX   Grab Christoph's "Going Live" book here: https://amzn.to/3ufSkMt
33:27
June 17, 2021
378: Ushering in a new era of professionalism for career creators
I'm joined by the American Influencer Council on this live recording of the Business Storytelling Show.   My guests for this 27-minute chat are:  Founder Qianna Smith Bruneteau Board Chairman Patrick Janelle Board VP Aliza Licht Join us and feel free to ask your questions in the comments.  Learn more about the organization here: https://lnkd.in/ehpi75p
28:19
June 15, 2021
377: Why Being Specific Is The Key to Great Content
Content Marketer Tamara Sykes joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how your content can be better through specificity and how to get it there.   Connect with her here: https://lnkd.in/eeaM2sE  More content tips: https://lnkd.in/bDTft_d
37:56
June 13, 2021
376: How I use Switcher Studio for my livestreams
I walk you through my process here and chat with Nick Walker of Switcher. This was originally live streamed on Amazon.  The show is supported by SwitcherStudio.com. Use TRAPPE1 for your first month off. Watch the video version of our chat here: https://youtu.be/JCXDhLG6KaQ
01:00:00
June 11, 2021
375: ABM strategies that work and that build relationships
Martin Boyle of Web Insights joins me on this live recording of the Business Storytelling Podcast to discuss account-based marketing strategies that work. Join us.   This is part 1 of a two-part session. Get a reminder for part 2 here: https://lnkd.in/ePNeBZZ  This content is supported and sponsored by Web Insights.
27:14
June 7, 2021
374: What’s the difference between a client and an one-off project?
Author Andy Strote joins Christoph Trappe on this episode to discuss his book "How to Start a Successful Creative Agency: Essential Business Guide for Graphic Designers, Copywriters, Filmmakers, Photographers, and Programmers" We discuss: Finances How to track your time How to bill How to start How to hire And more... Join us and check out Andy's book here: https://amzn.to/2SXiNBh Catch livestreams of my podcast here: http://authenticstorytelling.net/live
40:31
June 6, 2021
373: Can a Wi-Fi extender solve my internet issues?
I recently hooked up a Wi-Fi extender near my office/podcast studio and it's helping with connectivity. Check out the extender that I use here: https://amzn.to/3bo5jF3  Hear my thoughts on the episode.  This episode is supported by Loom.
26:05
June 5, 2021
372: Data storytelling: Creating stories from data - automatically
Narrative Science creates stories from data and I’m chatting with their vice president of marketing, Cassidy Shield, on this live recording of the Business Storytelling Podcast to find out more. Previous related thoughts from my blog: https://lnkd.in/esSNuEG Connect with Narrative Science here: http://narrativescience.com 
33:16
June 2, 2021
371: How to build an audience - feat. Tracy Repchuk
Tracy joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about steps to grow your audience.   Connect with Tracy: https://www.tracyrepchuk.com/ More podcast episodes: https://lnkd.in/eFBsw73
30:50
May 31, 2021
370: Drive business results with content - a chat with Joe Pulizzi
Joe Pulizzi joins me on this live recording of the Business Storytelling Podcast to discuss the second edition of "Content Inc."  The first edition was a game changer! Tilt your content to find your niche. Join us to learn more.   Watch the video version on Amazon and get his book here: https://amzn.to/3bEzWWW
27:40
May 29, 2021
369: YouTube growth strategies with Liron Segev
I've been livestreaming my podcast to YouTube and other channels. So, I wanted to dig deeper into YouTube. Liron Segev  joins Christoph Trappe on today's show.   Connect with Liron here: https://lironsegev.com/  Grab Christoph's latest book: https://lnkd.in/ecgwAyx
47:37
May 26, 2021
368: Are you doing audio branding correctly?
Voice Over Expert Jodi Krangle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about using audio branding to more deeply reach your target audience.   What is it and why is it important?  Connect with her here: https://lnkd.in/eqM4Zxw  Grab Christoph's latest book on "Going Live" here: https://lnkd.in/enBtTwE
35:29
May 24, 2021
367: How to get enough rest so you can create better content experiences
Getting enough rest is essential for content strategists and marketers. Join Julian Hayes II and Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get enough rest.    To listen to Julian's podcast: https://amzn.to/3tsSErj Subscribe to the Business Storytelling Podcast: https://amzn.to/3mUGTaK
39:29
May 21, 2021
366: 5 steps to becoming an expert - with Dr. Paul Schempp
Dr. Paul Schempp joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his book on the topic of becoming an expert. Grab his book here: https://amzn.to/3tpBR8t  More podcast episodes: https://lnkd.in/eiUSn7h
34:11
May 16, 2021
365: Machine learning: When the machines write engaging content
I’ve seen some unbelievable examples of machines writing content that is actually engaging.  Let’s review how you can use machine learning in your content creation.   Related read: https://lnkd.in/esSNuEG
21:26
May 13, 2021
364: Digital design: "If it's annoying to you it's probably not accessible."
Designer, educator and author Regine Gilbert joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss inclusive design in a digital world.  Connect with her here: https://reginegilbert.com/  Grab her book on the topic: https://amzn.to/3fUNroj   More podcast episodes: https://lnkd.in/eiUSn7h Grab Christoph's "Going Live" book: https://lnkd.in/eWqCmua
36:55
May 11, 2021
363: Appearing the right way on livestreams - a chat with Bridgetti Lim Banda
Remote Live TV Producer Bridgetti Lim Banda joins Christoph Trappe on this live recording of the Business Storytelling Podcast.   Connect with her on Twitter: https://lnkd.in/e3_iK7e 
42:07
May 9, 2021
362: Instagram strategies for business - with Corey Walker (updated book edition)
Corey, author of Instagram for Business for Dummies, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the latest strategies worth considering. Grab her book here: https://amzn.to/3qSmOD5 More podcast episodes: https://lnkd.in/e89PDdc
30:44
May 8, 2021
361: How to use cartoons in your livestreaming - a chat with Dave MacDonald
Dave of crafted1k.com joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic.   Check out Christoph's latest book: https://lnkd.in/ecgwAyx
29:25
May 5, 2021
360: The importance of zooming out in your content and design strategy - feat. Noz Urbina
Noz Urbina has been working with designers and content creators tackling the challenges of multi- and omnichannel for the last 20 years.   What he's seen is a trend of counter-productive trends, like trying to create pixel-perfect mock-ups in a digital space (which gave way to responsive design) or trying to run separate mobile content strategies, sites, and CMSs (which gave way to sanity).  But what are we still doing wrong?  In this livestream discussion, Noz joined Christoph Trappe to discuss: what’s happening in brands around or world that is helping and hindering progress towards omnichannel harmony why sometimes more specialism and focus is a bad thing, and the (live and realtime) questions that are causing you grief when you’re trying to align content and design work around your audience. And don't forget to register for the OmnichannelX conference: https://lnkd.in/g4jCkF4
32:38
April 29, 2021
359: Writing is hard – let’s talk about that ✍️
The State of Writing 2021 report is out and Sarah Mitchell is here to talk with me about moving content out of the meh zone.   Check out the report here: https://lnkd.in/egzaCgC
32:39
April 28, 2021
358: How to turn content into cash
Karyn Quick joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about monetization of content.  Connect with Karyn here: https://www.linkedin.com/in/kquick1/  Find more podcast episodes: https://lnkd.in/eiUSn7h
33:27
April 22, 2021
357: How to deliver successful personalized B2B buyer journeys at scale
Understanding the B2B buyer's journey is vital to ensuring your organization's success. You’ll achieve this by mapping your customer’s needs and delivering results to move them from one stage of the buyer journey to the next… but how can you do this effectively at scale? Join our panel of expert speakers: Lilah Waite Chris Ashley-Manns Chris Wickson Sean Pender They discuss the key factors to ensure successful B2B buyer journeys at scale. These will include: How to map customer needs and create relevant buyer journeys How you can move customers along the stages of the buyer journey Where you're likely to be losing customers Making it personal - at scale Turn your web visitors into leads quicker: http://webinsights.com This webinar is sponsored by Web Insights.
01:00:15
April 16, 2021
356: How to pick a video backdrop for your livestream
My video backdrop usually just is my office. On Zoom it's a virtual background.  Let's look at the options on how video backdrops can improve your streams.   Find all products mentioned here: https://lnkd.in/eRq72Qb  Read the related article here: https://lnkd.in/eKZs2T8
23:43
April 12, 2021
355: I think this buyer journey has gone off track
Join me  to discuss the B2B buyer journey and some common pitfalls.  Can't make this show, join us here for the next one with more experts: https://lnkd.in/esf7TW3  The next show will include:  Lilah Waite - Group CMO Web Insights Chris Ashley-Mann - CMO Webeo  Chris Wickson - General Manager, EMEA Marketing - Integrate  Sean Pender, Head of Acquisition Marketing UKI - LogMeIn This episode is sponsored by Web Insights and produced by Trappe Digital.
24:19
April 9, 2021
354: Don't bother listening to this if you aren't customer-centric
Ryan Barry, of Zappi, and Jennifer Vogel, of Voxpopme, joined Christoph Trappe on this live recording of the Business Storytelling Podcast to share all the details around the Virtual Insight Summit. The livestream's title was: No slide zone: A conference without decks for insights professionals! What?  You can check the agenda and register for free here: https://bit.ly/31Q0Jdn  About the event: The Virtual Insight Summit is back. We're inviting you to engage with insights professionals, marketers, and business leaders across the world to push the industry forward and get closer to customers.
31:47
April 8, 2021
353: Why project management matters in any good content program
Bernardo Tirado, PMP, industrial psychologist and ICF certified coach, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic of good project management. Find his book on the topic here: https://amzn.to/383wYJJ
31:56
April 4, 2021
352: Developing a solid brand voice - a chat with Tara Hunt
Tara of trulyinc.com joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Order Tara's brand personal cards: https://amzn.to/2NNgQFu Order Christoph’s new book on how to livestream your podcast now: https://amzn.to/3agXU9i
44:50
April 2, 2021
351: Study: The Future Of Content Is Emoji Content To Drive Relevance
Written language is now dead. You know email was declared dead a couple of years ago. Then it was some social media. The internet was declared dead soon after it started, too. Well, the time has come for regularly written language – like in blog posts, news releases and other such content assets that rely on properly-strung-together sentences. The art and science of written storytelling is now dead.  It’s being replaced by emojis – effective this next fiscal year – for those of you that need effective dates to get anything done. You know who you are. Let's dive in or read more: https://authenticstorytelling.net/future-of-content-emojis/ Happy April Fool's Day 2021. 
15:35
April 1, 2021
350: Book launch party: How to write funny - a chat with The Onion's founding editor
Scott Dikkers joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about writing funny and his latest book - How to write funny characters.   Grab the book here: https://amzn.to/3dLHEAe
32:02
March 29, 2021
349: Growing your membership site - Presented by The Membership Mastery
Ryan Carruthers of https://www.themembershipmastery.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about how to grow membership sites.  This episode is sponsored by The Membership Mastery.
39:11
March 23, 2021
348: Should I invite prospects on my podcast? Sponsored by Lead Forensics
Join me on this livestream of the Business Storytelling Podcast to hear my thoughts on inviting prospects as guests onto your podcast. This episode is sponsored by Lead Forensics which is currently giving away sales books you don’t want  miss. Claim your offer here: https://lnkd.in/dK-ntim
17:36
March 19, 2021
347: Social media in government - a chat with Rob Sand
Rob Sand, State of Iowa Auditor, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how he engages with the community on Twitter. Follow him here: https://twitter.com/RobSandIA  Pre-order Christoph's new "Going Live" book now: https://amzn.to/3agXU9i Find more podcast episodes: authenticstorystelling.net/podcast 
33:12
March 19, 2021
346: How to make sales easier with video
Marcus Sheridan, aka The Sales Lion, joins Christoph on this live recording of the Business Storytelling Podcast to discuss the concept of the visual sale.   Find Marcus' book on the topic here: https://amzn.to/3oq7N9H Connect with Christoph on Twitter: http://twitter.com/ctrappe
33:36
March 18, 2021
345: Why you need an office treadmill
This is the audio replay of an Amazon Live about why I love office treadmills to be more productive. You can watch the video version here: https://www.amazon.com/live/broadcast/697ceb1b-d9f2-422a-9bc0-a78965b546d4?ref=social&tag=theauthstor09-20&linkCode=ilv
22:60
March 17, 2021
344: How to use better PowerPoints - a chat with Fiona Walsh
Fiona, a PowerPoint expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss better PowerPoints in your business storytelling.   Connect with her here: https://lnkd.in/eXa2Fwu  Pre-order Christoph’s new book now: https://amzn.to/3agXU9i
32:31
March 12, 2021
343: Why not analyze creative BEFORE spending campaign money?
Vance Reavie, of https://junction.ai/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast. We talk about how artificial intelligence can make our campaigns better. Check out Christoph's new book on how to livestream your podcast: https://lnkd.in/ecgwAyx
31:51
March 9, 2021
342: What's a digital legacy plan and why do you need one?
Vicki McLeod and Angela Crocker, MEd - authors of Digital Legacy Plan, join Christoph on this episode to talk about the topic.  Grab their book here: https://amzn.to/3750f66  Order Christoph’s new book here: https://amzn.to/3agXU9i  Find more podcast episodes: https://amzn.to/3agXU9i
34:59
March 2, 2021
341: WMT Radio replay - How brands can use the power of livestreaming
Christoph chats with Doug Wagner on the WMT morning show to discuss how brands can maximize marketing campaigns through livestreaming. Check Christoph‘s book at authenticstorytelling.net/going-live
05:03
February 23, 2021
340: How to give better media interviews - a chat with Brad Phillips
Brad joins Christoph Trappe on this live recording of the Business Storytelling Podcast.  Buy Brad's book "The Media Training Bible" here: https://amzn.to/36UwzIY  Pre-order Christoph’s new book now: https://amzn.to/3agXU9i
34:54
February 22, 2021
339: The state of email marketing in 2021 - a chat with Ernie Smith
What email trends are worth watching and - more importantly - worth implementing this year?  Ernie joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find a related article from Ernie: https://lnkd.in/eg4iuQR Connect with him on LinkedIn: https://lnkd.in/e-SPJJS  Order Christoph’s new book now: https://amzn.to/3agXU9i
31:43
February 21, 2021
🇩🇪338: Organischer Content und live Podcasts 🇩🇪
Dieser Vortrag wurde in einer deutschen Kontengruppe gegeben von Christoph Trappe. Christoph ist Autor und Contentexperte der in Amerika wohnt aber in Deutschland aufgewachsen ist. Sein neues Buch kann man hier bestellen. http://authenticstorytelling.net/going-live
11:22
February 19, 2021
337: Expert discussion: The secret to thriving in the new marketing landscape - presented by Web Insights
As we navigate our way through a changing marketing landscape, we talk to global marketing leaders who share their views, techniques, and insight on finding new ways to build loyalty, drive success, and grow new business.   Join our panel of experts as they discuss challenges faced by marketing teams and leaders across the globe.  From resource allocation to technology adoption; they'll arm you with expert advice to aid you in creating a thriving and efficient marketing environment in an uncertain and unpredictable landscape.   Panelists: Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita  Hosted by Christoph Trappe, produced by Trappe Digital LLC  Sponsored by Web Insights https://lnkd.in/e7wAaMH
54:38
February 18, 2021
336: Are you thriving in the new marketing landscape? - Presented by Web Insights
Christoph discusses this topic on today's live recording of the Business Storytelling Podcast.    Join us to hear from experts on the topic for even more on this webinar: https://lnkd.in/eqG3hZt  Tomorrow's panelists:  Darrell Alfonso, AWS  Amy Kelly, UserTesting Mark Baker, Oracle  Christa Elizabeth Norton, Capita
27:28
February 17, 2021
335: The importance of trusting the process - a chat with Garrett Sussman
Garrett Sussman, Head Of Marketing at Traject, joins Christoph on this live recording of the Business Storytelling Podcast to discuss: What do we mean by "the process?" How to trust in the process?   And related topics.    Check out Garrett's company: https://bytraject.com/  Find more podcast episodes: authenticstorystelling.net/podcast   For the video version of this podcast: https://youtu.be/dyId09tZkgA
41:28
February 17, 2021
334: Why media coverage still matters to businesses
Author Dawn Dugle joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss how to get media coverage, why it matters and more. Check out her books here: https://amzn.to/3ppKZYI Dawn's website: https://dawndugle.com/ Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 
34:22
February 16, 2021
333: Is this procrastination?
What's actually procrastination, what's part of the content process and where do we draw the boundaries? Join me on this live recording of the Business Storytelling Podcast to discuss. Watch the video version here: https://www.amazon.com/live/broadcast/2b62cd70-8245-4ba8-b6cc-db8781a43ec3
20:56
February 15, 2021
332: Why brand stories must also include failures
Matthew Woodget of https://www.gonarrative.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find Matthew's book on the topic here: https://amzn.to/3qK49sM  Christoph's content performance book: https://amzn.to/38ezVrb
34:11
February 14, 2021
331: Behind the scenes: The Marketing O'Clock Podcast
The Marketing O'Clock Podcast is a weekly marketing news show that shares the latest news in the field.  Hosts Greg Finn and Jessica Budde join Christoph Trappe on this live recording of the Business Storytelling Podcast to share how the show started, why it continues and how they've grown it.   Check out the show here: https://lnkd.in/dJ6XsgR  More Business Storytelling Podcast episodes: https://lnkd.in/eiUSn7h  Christoph's blog: https://lnkd.in/bDTft_d
33:06
February 13, 2021
330: Content marketing for local SEO
At Pubcon Local 2021, I talked about how local businesses can drive results with content marketing and to get better SEO. Here is a recording of that talk. The slides can be found here: https://www.slideshare.net/ctrappe/content-marketing-for-local-seo Want me to speak at your conference? Contact me here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
24:11
February 12, 2021
329: How to overcome imposter syndrome - a chat with Marc A. Pitman
Marc joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book "The surprising gift of doubt." Get the book here: https://amzn.to/3qywZMr Read Christoph's content blog: http://authenticstorytelling.net
36:40
February 11, 2021
328: What's content mapping - a chat with Henry Adaso
Henry joins Christoph on this live recording of the Business Storytelling Podcast to discuss content mapping.  Get his book here: https://amzn.to/375cHmB Christoph's content blog: authenticstorytelling.net
31:49
February 10, 2021
327: Content marketing challenges to master - a chat with Kris Hughes
Content strategist Kris Hughes joins Christoph Trappe for this last live recording of the year of the Business Storytelling Podcast to discuss the topic.  What are some challenges business face?  How to overcome them?  How to be more successful with your content  And more...  Connect with Kris here: http://krishughes.com  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
33:36
February 9, 2021
326: Why, why, why is the podcast industry so fragmented - a chat with Travis Osterhaus
Travis Osterhaus of https://repod.io/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the podcast industry and what brands should know to get the most out of their podcast strategy.  Connect with Travis on Twitter: https://twitter.com/travisosterhaus  Find more podcast episodes: authenticstorystelling.net/podcast   Christoph's new Going Live with your Podcast book: https://amzn.to/3cLUsGf
41:17
February 6, 2021
325: How to Create Loveable Brand Communications - a chat with David Yarde
David Yarde of Minimum Lovable Brands joins Christoph Trappe on this episode of the Business Storytelling Podcast.   Let's find out how to make your brand more lovable.   Connect with David on LinkedIn: https://lnkd.in/e6cwE8s  And on Twitter: https://twitter.com/dsmy   His website: davidyarde.com 
34:58
February 5, 2021
324: Does good lighting matter for your livestreams?
In this episode, Christoph shares how he has consistently improved his lighting and what setups he has used. Find the products and the video version here: https://amazon.com/live/broadcast/1c89a97e-cee0-4a3d-91e8-033fa4308833?ref=social&tag=theauthstor09-20&linkCode=ilv
23:54
February 4, 2021
323: How to come up with great ideas - a chat with Carla Johnson
Carla joins Christoph on this live recording of the Business Storytelling Podcast to discuss how to re:think Innovation and come up with great ideas.   Find her book on the topic here: https://amzn.to/3oIbrwm  Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: https://lnkd.in/ePb7wUi
31:34
February 3, 2021
322: The importance of testing in marketing - a chat with Ron Stefanski
Ron, of https://www.onehourprofessor.com/, joins Christoph on this live recording of the Business Storytelling Podcast.  We discussed: Why testing is important How to test assumptions Multi-variant and A/B testing And more.... Read a related article from Ron here: https://www.orbitmedia.com/blog/multivariate-ab-testing/ More podcast episodes: http://authenticstorytelling.net/podcast Christoph's blog: http://authenticstorytelling.net
43:28
February 2, 2021
321: Marketing strategies with Pam Didner
Global Marketing Expert Pam Didner joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk AI and marketing strategies in 2021.  Find her book here: https://amzn.to/34i8wlU  Her website: https://pamdidner.com/  Christoph’s new “Going Live“ book:  https://authenticstorytelling.net/going-live-book/ Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
34:20
February 1, 2021
320: Virtual Singapore keynote: Audio and voice for content marketers
With all travel off Christoph gave a virtual keynote in Singapore in 2020. Thanks COVID. He discusses how content marketers need to think about audio content and how to create it quickly. We also discussed the impact of voice on our content strategies. To book him to speak at your event contact him here: https://authenticstorytelling.net/hire-speak-authentic-storytelling/
20:47
January 31, 2021
319: Re-humanizing the workplace - a chat with Chuck Blakeman
Chuck joins Christoph on this live recording of the Business Storytelling Podcast to discuss the topic of his latest book "Re-humanizing the workplace."  Get a copy here: https://amzn.to/3nkQcPM   Christoph's content performance book: https://amzn.to/38ezVrb  Christoph's blog: http://authenticstorytelling.net
34:28
January 30, 2021
318: Crisis PPC and other PPC topics - a chat with Kirk Williams
Author Kirk Williams joins Christoph Trappe to discuss the topic on today's live recording of the Business Storytelling Podcast.   His book "Ponderings of a PPC Professional" can be purchased here: https://amzn.to/2VvGizs   Follow him on Twitter: https://twitter.com/PPCKirk   Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
33:00
January 29, 2021
317: The latest B2C marketing research from the Content Marketing Institute
Stephanie Stahl, GM of the CMI, joins me on today's episode to discuss the latest research. Find the full report here: https://lnkd.in/eWJ7_qS
28:37
January 27, 2021
316: Is Clubhouse worth including in your marketing strategy?
Clubhouse is an audio-only social network. I blogged about my first impressions here: https://authenticstorytelling.net/clubhouse-app/ You can also find the video version of this episode at that link.  Social Media Expert Mitch Jackson of https://streaming.lawyer/ joins Christoph on this live recording of the Business Storytelling Podcast to share his thoughts on the app and how you can integrate it into your marketing. Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast 
40:36
January 26, 2021
315: Subscriptions - the forever transaction with Robbie Kellman Baxter
Robbie Kellman Baxter joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find her book here: https://amzn.to/2JYwM5n   More podcast episodes: http://authenticstorytelling.net/podcast  
36:32
January 26, 2021
314: How to deliver the right Facebook ad, at the right time, to the right audience
Bob Regnerus, author of the Ultimate Guide to Facebook Advertising, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Find his book here: https://amzn.to/358Zo3Y Bob's website: https://lnkd.in/eVfUApp  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d
35:53
January 25, 2021
313: What are people really doing online? A chat with Simon Kemp
Simon Kemp of https://kepios.com/ and https://datareportal.com/ joins Christoph Trappe to discuss the topic on this live recording of the Business Storytelling Project.   More marketing tips: http://authenticstorytelling.net  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/  Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://authenticstorytelling.net/digital-marketing-strategy-offer/
37:07
January 24, 2021
312: How to grow your followers on Amazon Live
If you livestream on Amazon you know the importance of followers. Amazon gives you more features if you have more followers. But how do you gain followers? In this audio live I am discussing my strategy. Follow me on Amazon here: https://www.amazon.com/shop/christophtrappe
30:20
January 23, 2021
311: How to get your brand to a breakthrough - a chat with Margie Agin
Margie of https://centerboard-marketing.com/ joins Christoph on this live recording of the Business Storytelling Podcast to discuss the steps to move beyond a catchy tagline to build an authentic and sustainable brand.    Find her book on the topic here: https://amzn.to/3oOpq3Y Connect with Centerboard Marketing: https://lnkd.in/evk5rJS  This episode is supported by Centerboard Marketing and produced by Trappe Digital LLC.
47:01
January 22, 2021
310: SEO for content creators - a chat with Barry Schwartz
Barry Schwartz of https://www.seroundtable.com/ joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about his journey in SEO and what's currently top of mind in SEO strategy. We discuss: Google passage ranking Keyword research The bare minimum of SEO strategy and more... Find more podcast episodes: authenticstorystelling.net/podcast  Christoph's content performance book: https://authenticstorytelling.net/content-performance-culture-book/
30:16
January 21, 2021
309: How to speed up SEO projects - a chat with Hamlet Batista
Hamlet Batista, CEO at  https://www.ranksense.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.   Connect with Hamlet on LinkedIn: https://lnkd.in/eWtrXcc   Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com   Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
34:42
January 20, 2021
308: Istanbul virtual keynote: Creating a content performance culture
This is my virtual keynote at a content marketing conference in Istanbul in 2020. Due to the coronavirus it was virtual and I shared how companies need to think about structuring teams and creating cultures to improve performance.  The video version can be found here: https://youtu.be/tc-iU8LLCT4  Want me to speak at conference, drop me a note: ctrappe@gmail.com  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  More marketing tips: https://lnkd.in/bDTft_d
20:59
January 19, 2021
307: Saying no can help you become a better leader - a chat with Jo Miller
Bestselling author Jo Miller returns to the podcast to discuss the topic of saying no and we discuss her latest book as well.  Get a copy of her book "Woman of Influence" here: https://amzn.to/36k1cYm   Find more podcast episodes: https://lnkd.in/ePb7wUi    Christoph's content performance book: https://lnkd.in/e3dWVd5   Need help with your marketing? Grab Christoph’s discounted strategy and implementation package now: https://lnkd.in/ePZaghJ
35:01
January 18, 2021
306: Are you doing word of mouth marketing correctly? A chat with Saul Colt
Saul Colt of https://www.theideaintegration.com/ joins Christoph Trappe on today's live recording of the Business Storytelling Podcast to discuss word of mouth marketing:    What is word of mouth marketing?  How to do word of mouth marketing?   What are brands doing wrong when it comes to word of mouth marketing?   And more...    Christoph's content performance book: https://lnkd.in/e3dWVd5
29:20
January 17, 2021
305: Walked on: Lessons from a two-sport non-scholarship athlete
Author Brian Kent joins Christoph on this live recording of the Business Storytelling Podcast to discuss his new book and what he's learned from being a walk-on. Find his book here: https://www.amazon.com/live/broadcast/6880e08e-327c-47e7-8bec-b5405dcf9545
25:56
January 16, 2021
304: How to elevate marketing ops - a chat with Cristina Saunders
Cristina Saunders, of https://www.cs2marketing.com/, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss marketing operations and her 8-part framework to elevate those teams.    Connect with her on LinkedIn: https://lnkd.in/e_v7_ux   Find more podcast episodes: authenticstorytelling.net/podcast
37:01
January 15, 2021
303: How to build a brand without annoying sales tactics
Kate Bradley Chernis of http://trylately.com, joins Christoph Trappe another time on this live recording of the Business Storytelling Podcast to discuss the topic.    Lately is a software tool that helps you automate your social media content from blog posts – similar to what I share in this article: https://lnkd.in/e8cJ-wq   Find more podcast episodes: https://lnkd.in/eYsZuzr  
38:05
January 14, 2021
302: Am I live? Here's how to make your livestream successful - Powered by Restream
Christoph talks about how to pull off a great livestream.   How do you know you are live?  Who pushes the buttons?  Comments Repurposing   Try Restream to create your own livestreams to up to 30 networks at once. https://lnkd.in/eCg2y5C This episode is supported by Restream and produced by Trappe Digital. 
35:11
January 13, 2021
301: How the Best Companies Stay Relevant in a Fast-Changing World
Allen Adamson, author of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, joins Christoph Trappe on this episode to discuss what it takes for companies to recognized needed change and how to implement it.  Find his book here: https://amzn.to/3ovjSeM  Christoph's blog: https://lnkd.in/bDTft_d  Need help with your marketing: https://lnkd.in/e4xpVPm or ctrappe@gmail.com
26:26
January 12, 2021
300: Measuring the success of PR efforts - a chat with Tonya Parker
Tonya Parker, a PR/Communications pro who has successfully worked on both sides of the news desk, joins Christoph Trappe on this live recording of the Business Storytelling to talk about how to measure PR efforts.   Connect with her on Twitter: https://lnkd.in/eM4ARaX On LinkedIn: https://lnkd.in/eJ8-VvW  Find more podcast episodes: https://lnkd.in/eYsZuzr  Christoph's content performance book: https://lnkd.in/e3dWVd5  Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com  More marketing tips: https://lnkd.in/bDTft_d
36:36
January 12, 2021
299: How to be ready when your number gets called
Are you ready when your time to shine has arrived? Let’s talk about how to succeed. Video version: https://amazon.com/live/broadcast/62f66a6f-a409-4dc3-b59f-51630ed6fb9d?ref=social&tag=theauthstor09-20&linkCode=ilv
29:26
January 10, 2021
298: Creativity in marketing - a chat with Author Mat Zucker
Author and creative Mat Zucker joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss creativity in marketing and his latest book.   Find his book here: https://amzn.to/36IIAS6   Find more podcast episodes: authenticstorystelling.net/podcast
32:39
January 10, 2021
297: Demystifying how we think and why we act - with Tim Ash
Find Tim's book here: https://amzn.to/34jws8U or http://primalbrain.com   Tim's site: http://timash.com   Follow Tim on Twitter: https://lnkd.in/eNUJYXk   Christoph's blog: https://lnkd.in/bDTft_d  
35:11
January 9, 2021
296: What actually goes into planning a livestream? Presented by Restream
In this live recording of the Business Storytelling Podcast, Christoph shares: Ideation (Guest vs. no guest) How to keep topics unique Keyword research How I write titles My description template and philosophy Livestream to multiple channels with Restream: https://restream.io/join/ctrappe Video version of this podcast: https://youtu.be/6ZmygNJzXTw?t=120 Christoph's content performance book: https://amzn.to/38ezVrb Find more podcast episodes: authenticstorystelling.net/podcast  This episode is supported by Restream.
41:13
January 8, 2021
295: Radio replay: How to present yourself better on Zoom calls
Christoph joined Doug Wagner live on the radio in Eastern Iowa earlier this week to discuss how you can present better body language on Zoom calls. Check out this related article on the topic: https://authenticstorytelling.net/body-language/ These are my office products mentioned: Gaming chair: https://amzn.to/2X7QCP1 Standup desk: https://amzn.to/3bbueMH
05:16
January 6, 2021
294: Getting content ideas through Google Question Hub
Barry Schwartz tweeted the news that Google Question Hub is now available in the US.  Read his article here: https://lnkd.in/e2nkXRH This episode is a quick overview, how to sign up, and how to get content ideas from it.  Video version: https://youtu.be/No0hKsYrcdk  Find more podcast episodes: https://lnkd.in/ePb7wUi  Christoph's content performance book: https://lnkd.in/e3dWVd5
11:41
January 5, 2021
293: How women can embrace the entrepreneurial spirit - a chat with Charlene Walters
Charlene Walters joins Christoph Trappe on this live recording of the Business Storytelling Podcast. Charlene's book "Launch Your Inner Entrepreneur: 10 Mindset Shifts for Women to Take Action, Unleash Creativity, and Achieve" can be found here: https://amzn.to/2Ua2n5Q Her website: https://ownyourother.com/ Find more podcast episodes: https://lnkd.in/eYsZuzr Christoph's content performance book: https://lnkd.in/e3dWVd5 Need help with your marketing? Contact Christoph now: https://lnkd.in/e4xpVPm or ctrappe@gmail.com More marketing tips: https://lnkd.in/bDTft_d
31:35
January 4, 2021
292: Use these marketing tips to make 2021 better - from experts
On this episode, we hear from some of our guests share tips on how you can make 2021 a success. Guests with tips include: Charlene Walters Mark Asquith Mark Schaefer Andy Crestodina Marc Gawith Jason Falls Sarah Townsend Tim Ash Bob Regnerus Casey Stanton, Scot Westwater and Hamlet Batista. Thanks everyone and here's to a great 2021.
22:44
January 3, 2021