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The Business Storytelling Show

The Business Storytelling Show

By Christoph Trappe
Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast. Over 355,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DB&A Television. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings:
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Currently playing episode

477: How to create web stories

The Business Storytelling Show

503: Why there is a need for proper grammar - a chat with the Grammar Girl
Mignon Fogarty, host of the popular Grammar Girl podcast, joins me on this live recording of The Business Storytelling Podcast to talk about the topic.  Join us and check out her podcast here:
July 01, 2022
502: How to keep each other accountable
Holly Adams develops and coaches employees and joins me on this live recording of the Business Storytelling Show to discuss how we can hold each other accountable.  Join us.   Learn more about her and connect with her here:
June 28, 2022
501: Using a livestream countdown timer
Many live videos and live video podcasts do start with a livestream countdown timer, which looks like this and runs at the top of the show. But, are they needed, and if so, how do we create them? That's what I discuss here and in this article:
June 25, 2022
500: Do you have to be in or out of your comfort zone to create good content?
Welcome to Episode 500. I appreciate that everyone is still listening. If you haven't yet, please consider leaving a review on whatever platform you are listening to me. Today, for Episode 500, I want to talk about the comfort zone. You’ve probably heard the phrase that we have to stretch our comfort zone. Stretch that comfort zone to be successful in something new. it might even feel uncomfortable, the experts say. But why does it have to? Why can’t our comfort zone evolve? Does it really have to feel uncomfortable? I don’t think we have to be uncomfortable to create good content. Sure, when I was a public safety reporter, interviewing families of murder victims wasn't comfortable for anyone involved. Interviewing executives or celebrity influencers might also not lead to a few jitters here and there. And what about trying new content types? Certainly, it won't feel natural from the get-go. The first time I was reporting on live TV, it was weird. No different when I started podcasting or livestreaming the podcast. Listen to the episode and read more here:
June 20, 2022
499: How lawyers establish authority with consumers through good marketing
Leonard J. Scheiner works with lawyers to drive leads.  In this episode of The Business Storytelling Show, we discuss the topic of driving awareness and business for lawyers.  Join us. Learn more about Leonard's company:
June 19, 2022
498: How to attract consumers to your brand
Brian Gregory of ADMANITY joins me to discuss how to analyze brands and shape their content in a way that actually attracts people.   Join us and check out his company here:
June 16, 2022
497: How to establish rapport in business storytelling
Laura Lewis-Barr of Training 4 Breakthroughs joins me on this live recording of the Business Storytelling Show to discuss the topic. Join us.   Connect with Laura here:
June 13, 2022
496: How to multistream and what platforms to use
Multistreaming is a great way to reach audiences wherever they are. In this episode, I discuss: What is multistreaming?  Good platforms to multistream Where should we multistream to?  After the multistream Read the related article here:
June 09, 2022
495: How to tell your business' story with a small team
Samantha Story-Camp joins me on this live recording of the Business Storytelling Podcast to discuss the challenges of getting your company's story out there with a small team. We discuss: tools to use mindset how to start and spot stories and more... Join us and check out this related article on finding time to write:
June 07, 2022
494: How to involve executives in your content strategy
In this episode, Christoph Trappe discusses why we need to work with executives to get better content for the business. Topics discussed: Why execs need to understand and appreciate content strategy How to get useful content out of them How to build trust Sharing results And more... Join Christoph.
June 04, 2022
493: How fast is Verizon 5G UW?
Ever-improving and increasing 5G services certainly can make our lives as livestreamers and consumers easier. So I was excited to see the 5GUW mark on my phone on a visit to Des Moines. The UW stands for ultrawideband. But how fast is this new ultra network and how does it compare to others? Find out on this episode and read the related article here:
June 01, 2022
492: Using video storytelling strategies that work
Emmy Wu creates video marketing strategies to help companies tap into audiences. She joins me on this live recording of the Business Storytelling Show to discuss:   What video strategies work? How do you integrate them with your overall content strategy  How about vlogging?  And more...  Join us and connect with Emmy here:
May 26, 2022
491: How to come up with a good name for a brand
Rob Meyerson, author of "Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service" joins me on this live episode of "The Business Storytelling Show" to discuss the topic.   We discuss: What makes a good brand name? How about the legal stuff? Does the website domain matter? How to pick a name? Is crowdsourcing a good idea? And more... Join us and grab a copy of his book here: Need branding help? Contact his agency here:
May 20, 2022
490: How to tailor business storytelling to Gen Z
Gen Z. expert and author Hana Ben-Shabat joins me on this live recording of The Business Storytelling Show to discuss Gen Z.   What do we need to know about them as business storytellers?  How do we involve them?  And more. Join us and grab Hana's book here: (Affiliate link)   Learn more about Hana on her website: More about business storytelling:
May 17, 2022
489: How to be a good podcast guest
In this episode, Christoph Trappe shares his tips on how to be a good podcast guest. Join him to learn more. Read the related article here:
May 17, 2022
488: How to turn your book into a bestseller
Ellen Violette, of Books Open Doors, joins me on this live recording of the Business Storytelling Show to discuss why writing a book will help your business and how to turn it into something people will actually buy. Join us and check out Ellen's books on the topic here:
May 13, 2022
487: Are you making the most of content operations?
On this live episode of The Business Storytelling Show, The Content Advisory's Cathy McKnight joins me to discuss content ops.  We discuss:   What are content ops?  How do you know that you need content ops?  How do you set up a team?  What does success look like?  And more...   Join us.   Connect with Cathy on Linkedin: or Twitter:
May 11, 2022
486: Don't make your editors drink - and here's how to accomplish that
Author Rob Reinalda joins me to discuss how we can share better stories through clarity and sometimes humor. Join us and check his book "Why editors drink" here:
May 09, 2022
485: How to use Instagram calls to action
No matter the type of content, who doesn't want their audiences to engage deeper with it? I know I do. But certainly, I also realize that getting people to take action is getting harder. One way to do that is by giving users practical next steps that give them more info, let them sign up, or even ask for a demo of a product. Specifically, today, I discuss Instagram calls to action. Join me and read the related article here:
May 07, 2022
484: How to build diverse content teams
Diverse Marketing Consultant Michelle Ngome returns to the Business Storytelling Show to discuss how we can build diverse teams and how the last two years of more remote work have changed the landscape to accomplish that goal. Learn more about Michelle here: Join us. To read more about this topic on my blog:
May 05, 2022
483: What is the audio AI revolution?
Ron Jaworski, CEO of Trinity Audio, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us. This episode is supported by and produced in partnership with Trinity Audio, which helps you create smart audio experiences from your content in just a few clicks. Check them out here:
April 29, 2022