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The Business Storytelling Show

The Business Storytelling Show

By Christoph Trappe
Top content marketer Christoph Trappe and guests share tips on how to connect better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 2.5 percent global podcast.

Over 385,000 downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV.

Guests have included:
Joe Pulizzi
Michael Brenner
Kristina Podnar
Scott Brinker
Seth Godin
Barry Schwartz
... and more.
Produced by Trappe Digital LLC.

Sponsorship bookings:
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Currently playing episode

508: How to make sure your website is accessible

The Business Storytelling Show

515: How do we know if our podcast is a success?
Trent Anderson of Podchaser returns to the show to discuss analytics and insights.  We discuss:  How important are listens What impact can podcasting have on revenue? Can your podcast be successful without a point of view? And more... Join us.    Learn more about Podchaser here:
August 07, 2022
514: How to overcome unconscious bias in your content strategy
Unconscious bias trainer LaTonya J. Pegues joins me on this live recording of my podcast to talk about that topic.  Join us and check out her website here:
August 04, 2022
513: How to make your social proof trustworthy
Social proof works, which is why companies use it in their marketing strategies. And that's also why some people try to game it. From fake Amazon reviews to stretching-the-truth partnership details to out-of-context testimonials, it can be hard to know what social proof is authentic and which isn't. In this podcast and related article, I discuss: What is social proof? The types of social proof a company can use Website testimonials The problems with social proof How to create social proof that works and is authentic
July 31, 2022
512: The power of short-form video storytelling
Social Media Manager Angela Myers joins me on this live recording of the Business Storytelling Show to discuss short-form video storytelling.   What is it?  How can brands implement it?  What makes for a good story in this format? And more...   Join us and connect with Angela here:
July 29, 2022
511: What should the copy on your website say anyway?
Todd Jones of Copyflight joins me on this live recording of the Business Storytelling Show to discuss the importance of web copy.  How do we know what to say?  What words should we use?  And more...   To learn more about Todd's company visit:
July 26, 2022
510: How to make your voice sound good on a podcast
Voiceover Coach Daniel Friedman joins me on this live recording of The Business Storytelling Show to discuss how to get your voice ready to sound good on a podcast or livestream. Learn more about him on his website:
July 23, 2022
509: How to livestream with 360 video
Most of my livestreaming nowadays is not 360, but it's possible to stream that way. How? Why? Alex Shrestha, founder at oQQur, joins me on this live recording of The Business Storytelling Show to discuss the topic. Join us and learn more about his company:
July 19, 2022