The Business Storytelling Podcast

You are now telling your business stories, getting potential customers' attention. But how do you truly turn content into revenue? Sheri Otto, a growth strategist for B2B founders and businesses, primarily in tech, joins me to share what she knows works and what doesn't.Join us for Episode 720 of "The Business Storytelling Podcast".

Connect with Sheri here: growthlanestrategies.com

Skip to other content

• Content with purpose drives real results (1:48)
• Using AI to analyze data, not just create content (3:59)
• Measuring success beyond numbers (6:54)
• The overlooked middle funnel opportunity (11:07)
• Re-engaging dormant contacts for revenue (16:12)
• Setting realistic timelines for content ROI (20:07)
• Progress over perfection in content creation (22:49)
• Maximizing value through content repurposing (23:32)

RT Custer, co-founder and CEO of the Vortic Watch Company, joins me on Episode 719 of "The Business Storytelling Podcast" to share how he brought the company's products to market and continues to be a success with customers.

Shop for your one-of-its-kind watch here: https://vorticwatches.com

Skip to a specific section of the conversation:

(0:44) The concept behind Vortic Watch Company: Transforming antique pocket watches into wristwatches

(4:43) Origin story: How a conversation on a Penn State golf course sparked the business idea

(7:36) Target market and watch sizes: Who wears Vortic watches

(8:25) Marketing strategy and getting featured on Jack Ryan with John Krasinski

(11:37) The Military Edition watches: Special timepieces from WWII B-17 bombers

(13:44) History of pocket watches: From mobile timekeeping to modern wristwatches

(17:33) Why Vortic focuses exclusively on American-made pocket watches

(19:11) Engineering and design: How pocket watches are transformed into comfortable wristwatches

(22:09) How customers choose their Vortic watches: The importance of personal connection and story

Emanuel Rose returns to "The Business Storytelling Podcast" for Episode 718 to discuss how you can improve your AI prompts to get better results. Join us and grab a copy of his book on the topic here:https://amzn.to/3Ey5I9a

More episodes:http://christophtrappe.com/podcast

Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March.

Participate here: http://podcasthon.org

We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us.

Grab a copy of his book here: https://amzn.to/40Jcim0

Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright.

Reach out to Christopher's company here: https://www.trustinsights.ai/

Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company:

https://narrativeinsights.com/

Use Ross's company here: fencepost.co Join us.

I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity.

Join us and grab a copy of his book here: https://amzn.to/3VtKkaY

Author Tamsen Webster returns to "The Business Storytelling Podcast" for Episode 707 to "highlight the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion."

Join us and grab a copy of her book on the topic here: https://amzn.to/4gnNTHS

Tom Webster, author of "The Audience Is Listening: A Little Guide to Building a Big Podcast" joins me on Episode 705 of "The Business Storytelling Podcast" to share what he has learned about how to grow a podcast (i.e. earn audience) and then keep it.

Join us and grab a copy of his book here: https://amzn.to/4eRo95n

Gordon Firemark, The Podcast Lawyer™, returns to "The Business Storytelling Podcast" for Episode 704 to discuss the impact of the new FTC rules on podcasters.Join us and feel free to listen to his previous appearance on Episode 253 here:

https://lnkd.in/ge_n9Jmy

Grab his book here: https://amzn.to/3OoUDZY

Listening to this on a podcast network without video? Go here: https://amzn.to/3CSG7Hr

Grab the products mentioned here: https://amzn.to/3CSG7Hr

Thinking about going solo? Find out if it’s the right path for you and discover the steps to get started on your own terms. Liz Steblay, author of "Succeeding as a Solopreneur: Six Keys to Taking the Leap, Winning Clients, and Building Wealth" joins me for Episode 702 to share what should be considered and how to make it work. Join us and grab a copy of her book here: https://amzn.to/3Cxu4iB

Good question. And technology orchestrator Tom Altman joins me on this episode of "The Business Storytelling Podcast" to discuss that topic with me.

Connect with Tom here: https://altuscxo.com/

Michael Buzinski, who has podcast seasons on his show, returns for this special 700th episode of "The Business Storytelling Show" for a very debatable topic. Should your podcast have seasons or not? He says yes, I say no. What do you think? Join us.

Check out his podcast here: buzzworthymarketing.show

AI tools are easy enough to use - in theory. And certainly we've talked plenty about content quality, using AI as a copilot - not an auto pilot - for certain things. But how about the legal side of things. What do marketers need to know, remember and keep top of mind? Mitch Jackson - lawyer, keynote speaker and expert on the topic - joins me for Episode 699 of "The Business Storytelling Podcast" to discuss just that. Join us. Connect with Mitch: https://mitch-jackson.com

Isabelle Landreville, president and chief insight seeker at Sylvestre & Co., joins me on Episode 698 of "The Business Storytelling Podcast" to talk about that topic. Join us.

Connect with Isabelle and her company here: http://sylvestreco.com

Word-of-mouth marketing expert Suzanne Reilley joins me on Episode 697 to discuss the age-old topic of word-of-mouth marketing. But, it's also still a thing today. So let's find out how companies can use it to their advantage. What works and what doesn't? Join us.

Connect with Suzanne: www.suzannereilley.com

But how do you enable that kind of culture? And the answer better not be MORE meetings. Integrated marketing leader Samantha Rideout joins me on Episode 696 of "The Business Storytelling Podcast" to discuss just thatJoin us.

The method and the madness of marketing. On Episode 695 of "The Business Storytelling Podcast" I'm joined by Maxwell Nee, a go-to-market expert to discuss the topic. Join us.

Grab the scorecard marketing book here: https://scorecardmarketingbook.scoreapp.com

How to solve problems and especially when there are more than enough issues in a business? Chris Davenport II joins me on Episode 694 of "The Business Storytelling Podcast" to discuss that topic. Join us.

Connect with Chris: https://chd2.com/

AI can be used for all kinds of things, and that includes improving brand visibility - certainly a good thing! But how does that work? Whitney L. Barkley, an AI strategist, joins me on Episode 693 of "The Business Storytelling Podcast" to share just that. Join us.

Connect with Whitney at learnwithwhitney.com

After the last episode of "The Business Storytelling Podcast" on accessibility, now let's dive into accessibility specifically in podcasting. What does that entail and what do you - as the podcaster - need to know? Dominique Dunlop, Web Accessibility Consultant & Advocate, joins me on Episode 672 to discuss that topic.

Connect with her here: http://dominiquedunlop.com

Donna Bungard, CPWA, an inclusion leader, disability advocate, and senior marketing accessibility program manager at Indeed, joins me on Episode 691 of "The Business Storytelling Podcast."

She discusses the importance of actually implementing the right accessibility strategies, why it matters so much, and what goes into creating an accessibility roadmap.

Grab your copy here: https://amzn.to/3XQGQj3

Dan Sanchez, podcast marketing and automation expert, joins me on Episode 690 of "The Business Storytelling Podcast" to discuss just that .Join us to find out how it all works.

Connect with Dan at https://aidrivenmarketer.com

Join us and grab a copy of his book here: https://amzn.to/4d47wCy

Use this AI tool to improve your writing: http://writingforbusyreaders.com/ai/

Brett Townsend, SVP at Quester and co-author of "Insights on the Brink" joins me to talk about his new book and the importance of understanding and then participating in consumer narratives.

Why is this such an underused strategy? Join us to find out.

And grab a copy of his book here: https://www.amazon.com/vdp/07edb980516e4ffbb641567c60141a11?product=B0D9KLLZ6J&ref=cm_sw_tw_r_ib_dt_s2XhZ9k6WLCVp

Hunter Thurman, president of Alpha-Diver, which uses data and behavioral science to to drive consumer interest and action, joins me on Episode 687 of "The Business Storytelling Podcast" to discuss the topic.

Join us.

Read Hunter's article on the topic here:

https://alpha-diver.com/psychology-and-marketing/

David Avrin, author of "Ridiculously Easy to Do Business With : A practical guide to giving customers what they want--when and how they want it" joins me on "The Business Storytelling Podcast" to talk about that.

Join us.

Grab a copy of his book here: https://amzn.to/3z3I2XZ

On Episode 685 of "The Business Storytelling Podcast," I'm joined by Erik Larson, of Cloverpop, author of the HBR decision-making checklist, to discuss that topic.

Learn more about Cloverpop: http://cloverpop.com

Join us and download the full report: https://solutions.trustradius.com/vendor-blog/2024-b2b-buying-disconnect-the-year-of-the-brand-crisis/

Let's find out the current state of buyer trust and how to improve it.

Felienne Hermans, Professor of Computer Science Education at Vrije Universiteit in Amsterdam, and I unpack. that topic on Episode 683 of "The Business Storytelling Show."

Connect with her here: felienne.com

Grab a copy of her book here: https://amzn.to/3AL7LF9

Content testing has certainly come a long way. From technology to better analytical skills on content and marketing teams, the level of content testing has moved on up and with good reason: How else would teams be able to tell if their content is even working. To discuss that topic further, I chat with Erin Del Ponte, a marketing executive who is a steward for accurate attribution and incrementality of investments.

Join us for Episode 682 of "The Business Storytelling Show" to find out how to level up your content testing.

Some new tools can eat up more time than is helpful. Certainly, that can be the case when it comes to testing and testing and testing new AI tools and processes. But at some point, the AI-powered process will either make things more efficient or help drive more results. So how to scale AI is the question I tackle with Jeff Coyle on Episode 681 of "The Business Storytelling Show." Join us.

Try Market Muse to scale your content quality at http://marketmuse.com. Use promo code 15muse

Certainly, some people would argue that just myself is enough (or too much). Ha. But there might be some really good reasons - including business ones - to create an AI avatar or clone. And what's the difference between an AI avatar and a clone? Helen Todd, an expert on how to collaborate with AI, joins me on Episode 680 of "The Business Storytelling Show" to discuss the topic.

Join us.

And listen to Helen's podcast on AI here: https://creativitysquared.com

Clement Decrop, author of "The Idea Space: The Science of Awakening Your Non-Self," joins me on Episode 679 of "The Business Storytelling Show" to discuss that topic.

Join us and grab a copy of his book here: https://amzn.to/3LXkRRQ

Do you know the difference? And, most importantly, which one do you need? Trademark Angel CEO Anita Mar joins me on Episode 678 of "The Business Storytelling Show" to explain.

Join us.

File your trademark with Trademarkangel.com

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Oscar Hamilton, your podcast partner.

Brand and marketing expert Stefan Maritz joins me on Episode 677 of "The Business Storytelling Show" to discuss why creating a meaningful brand and then getting it out there must come first. Join us.

One way to do that is by predicting consumer behavior online and then reacting in a way that creates value for the customer and revenue for the company. Aurangzeb Agha of Metrical, Inc. and I will discuss how to do that on Episode 676 of "The Business Storytelling Show."Join us.

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This episode is produced by Trappe Digital LLC, hosted by Christoph Trappe, and supported by Metrical, your behavioral customer engagement solution.