First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!
Once your team creates a lot of content they really should start creating less and updating more of the old content. That takes care of duplicate content issues and also helps with workflow. This podcast discusses some of the issues this can create for content creators and how to overcome them.
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences?
In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...
And when is it okay to wear your AirPods? I actually recorded this show while walking on the beach in Aruba. And you can hear the beautiful background noise!
The birds are chirping, the ocean is right there. It’s wonderful. Nobody is playing loud music, there’s no yelling. It’s only 6:30 a.m., after all, but still! So peaceful and I enjoyed nature’s sounds for two days and for roughly a total of 18,000 steps over two days!
I chose to not wear my headphones on those early morning walks. But I did wear them plenty of other times when kids were sitting next to me and being loud in the whirlpool. Or on the plane. Or I’m wearing them right now sitting at the gate at the Aruba airport. It’s loud but I don’t care, because I really am not hearing all these people.
Just like FaceTime in public, there’s probably some kind of real or perceived etiquette when it comes to AirPods in in public. Let’s dive in…