Christoph Trappe: Business Storytelling Podcast

How much do marketers really need to know about automation?

An episode of Christoph Trappe: Business Storytelling Podcast

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By Christoph Trappe
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Top 14 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life!
More places to listen
Top 14 content marketer Christoph Trappe shares tips and thoughts here on how to tell better stories and enjoy life!
authenticstorytelling.net

More places to listen

How to start your podcast - with Max Branstetter
Wild Business Growth Podcast Host Max Branstetter shares his tips on how he started his successful podcast and what you can learn from his process. We also discuss tools and platforms.
41:48
December 13, 2019
What marketers must know about algorithms (with Karri Carlson of Leadtail)
Algorithms are important to understand for marketers and content people. Karrie and I discuss the things you should know in this episode.
27:09
December 12, 2019
Should direct mail really get the credit for this conversion?
A critical look at how we measure results of specific marketing campaigns? In the example here I’m wondering if direct mail should get the credit or if an email would’ve done the same trick.
13:17
December 11, 2019
Social media influencer gets prison time after trying to rob web domain from other person
First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/
13:10
December 10, 2019
Why events are such an important part of content marketing and the story behind Social Media Camp
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.
25:00
December 9, 2019
Aviation Gin builds on Peloton wife commercial [My advertising strategy commentary on that]
Way more on the backstory: https://www.linkedin.com/pulse/aviation-gin-saves-peleton-wife-maybe-traditional-industry-solis
09:57
December 8, 2019
My SEO traffic just dropped! Why and what to do?
Search engine traffic is an important factor for many traffic source for many content marketers and here’s a discussion of why it can drop and what to do about it.
12:08
December 6, 2019
How to push your audio content automatically to Alexa devices
Syndicating on all the relevant channels matters. In this episode, Christoph Trappe discusses how to easily push your podcast to Alexa-enabled devices.
08:35
December 5, 2019
How Content Performance Culture Author Christoph Trappe ended up in content marketing
A quick introduction about the background for Christoph Trappe who wrote his third book on content, this one focusing on performance.
13:03
December 4, 2019
What to do when team members have competing goals
I’m sharing my five-step process that teams can use to be on the same page and evaluate constantly.
14:46
December 3, 2019
Can content creators live without a desktop or laptop?
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.
10:13
December 2, 2019
Why audio beats video for mobile content creators
I tried video and am a fan, but it takes so long to upload to some channels. The return on effort on audio content seems way higher than video content. Here’s my discussion with an example.
07:57
December 1, 2019
How to create a better customer experience (with Fred Faulkner)
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/
31:19
November 27, 2019
How you can make your content go farther with Andy Crestodina
Andy is the CMO at Orbit Media Studios and shares the latest from their state of the blogging industry. You can read the whole survey here: https://www.orbitmedia.com/blog/blogging-statistics/
31:47
November 26, 2019
How to build your content site from the ground up (Oldtime Central case study)
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/
28:28
November 25, 2019
Syndication strategies: Why this book is completely free on all podcast channels now
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.
34:40
November 22, 2019
How to keep bots off your web metrics
Bots can be a pain showing in your web metrics. They throw them off and not in good ways. A look at ways to fix the bot problem.
11:23
November 21, 2019
How to stop worrying about deadlines.
A quick discussion on how you can make deadlines work for you and make them less stressful. Especially as it comes to content creation and marketing operations.
10:21
November 20, 2019
The importance of focusing on existing audience
In this episode I discuss the importance of further engaging the audience you already have and not just going after new audience members.
10:23
November 19, 2019
My content, marketing and digital philosophy unveiled
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com
18:28
November 18, 2019
The importance and difficulty of updating large and medium websites
In this episode I share my tips and tricks on how to keep websites updated. This information is relevant for writers, content marketers and web teams.
16:52
November 15, 2019
How much do marketers really need to know about automation?
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.
14:13
November 14, 2019
Instagram is testing hiding likes | What that means to marketers and business storytellers
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.
14:42
November 11, 2019
New in Nov. 2019: How the FTC wants influencers to disclose relationships
In November 2019 the Federal Trade Commission in the United States released a new guidance for influencers and I’m reviewing the guidance in this podcast.
12:30
November 6, 2019
Should you publish job announcements?
People news is news because we care about people. This is a discussion on whether or not you should publish job announcements and promotions on your website.
11:52
November 2, 2019
How marketers and journalists can stop worrying and control what they can
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.
12:13
October 29, 2019
What is the best day and time to publish my podcast
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.
11:55
October 19, 2019
Are these double opt-in ads helpful?
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/
08:33
October 16, 2019
Why premium content might not be the way to go for your company
A discussion about whether or not premium content is the way to monetization or should we think about content ask the conduit to sell something else.
12:23
October 9, 2019
How to get buy-in for facial recognition
Some tips on how to get buy-in from the audience when you roll out new technologies-especially the ones that are controversial.
06:39
October 3, 2019
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone
Phone content creation: The different ways to capture the beauty of fireworks with your iPhone. Let’s look at: slo mo time lapses Boomerang video, regular video stills (aka photos)
09:33
September 29, 2019
How to deal with malware on your website
My website was down for two days after it was infected by malware. How I picked a security software company to help me fix the problem and move forward quickly.
11:07
September 24, 2019
Now company and organizational websites are grabbing journalists’ audiences
This episode discusses the concept of company websites trying to grab a piece of the pie of audiences and how that can impact journalists and business storytellers.
10:32
September 22, 2019
Why editing for preference is a waste of time in a digital-first world
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.
18:29
September 14, 2019
Why to always put your audience first
Michelle Park Lazette of the Federal Reserve Bank of Cleveland shares tips on how to get buy-in for your content strategy and how to never run out of ideas. Recorded at Content Marketing World 2019.
12:48
September 5, 2019
OMG - Hackers emailed me my password and here’s how I reacted
At first I panicked and then when I got my senses back I came up with a plan of attack to save my data and accounts. In this short episode of my podcast I’m sharing with you what I did.
10:52
August 29, 2019
How Facebook is fighting false news
Digital channels have made the spreading of fake news and false news easier than ever. This latest podcast discusses how Facebook is now going about addressing incorrect information.
11:23
August 25, 2019
Are those Uber-logo holding people at the Mets Citi Field really Uber drivers
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.
14:28
August 22, 2019
How to decide where to host your podcast
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.
08:36
August 18, 2019
What should we actually call our audience members? Readers? Consumers? Prospects?
With a multitude of ways to consume content nowadays I discuss in this episode what you should call your readers, listeners or viewers. #wordsmatter - Christoph
11:04
August 11, 2019
To innovate stop telling people to slow down
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.
08:09
August 9, 2019
Why you want to add a Google Alert for your name!
In this podcast I discuss the importance of setting up a Google Alert for your name so you know what people are talking about when it comes to your brand.
08:36
August 1, 2019
Week in review: Hong Kong news, US executions, linking from newsletters, Facebook ads
Listen to this episode running through some of the marketing and storytelling highlights of the last few days.
13:39
July 28, 2019
How to rock music overlays on your Instagram Stories
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.
08:19
July 20, 2019
Why business storytellers and public figures probably shouldn’t worry about using FaceApp
This podcast discusses privacy concerns around the popular FaceApp, which was developed in Russia and has seen over 80 million people use its services.
10:51
July 18, 2019
How we are on track to get to Vidcon 2019 early despite being delayed in Dallas due to weather
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!
12:25
July 11, 2019
Why it’s so much easier to write new content versus updating existing content-unfortunately
Once your team creates a lot of content they really should start creating less and updating more of the old content. That takes care of duplicate content issues and also helps with workflow. This podcast discusses some of the issues this can create for content creators and how to overcome them.
11:02
July 4, 2019
Why not all stories need to be written articles!
In this episode I discuss how you can pick which content asset type is best for your story. I discuss the written article, podcasts, video, virtual reality.
18:31
June 30, 2019
How to decide whether to link internally or externally from your articles
Linking from within articles can be a great way to drive results. But when do you link internally and when you link externally? In this episode I am discussing how to best approach that dilemma.
11:53
June 23, 2019
What to say at the beginning of a podcast
In this episode I’m sharing my best practice for starting a show.
10:45
June 15, 2019
Conversion strategies: When marketers put the button they need clicked in a highly clicked area ....
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
07:25
June 14, 2019
Can my phone die because of heat while shooting video or audio outside in the summer? Yes! Tips!
My phone died on me while I was on a 360 video assignment in Las Vegas due to the triple digit temperatures. Here are some thoughts and tips on how to avoid it.
06:59
June 7, 2019
For execs: What you need to know when your email campaign includes your name
This episode discusses a real life event where an executive was not aware that his name was used in an email marketing campaign.
09:37
June 3, 2019
Things self-published authors must know about shipping books
I have published two books and have shipped them to four countries. In this episode I am sharing some of the things I’ve learned and hope they’re helpful to you.
16:09
May 27, 2019
The best way to take notes of conference talks
In this episode of the Business Storytelling podcast I outline the four ways to document conference talks. Recorded in Madrid after the Digital Enterprise Show.
13:32
May 22, 2019
5 stages of digital transformation
Another insightful cartoon by Tom Fishburne and how CMOs can shoot for success.
10:30
May 20, 2019
Is it OK to make mistakes in email marketing because mistakes drive opens?
Mistakes in email marketing happen but does that mean we should send another email? And what about if they email calling out a mistake performs better than the original one?
11:50
May 14, 2019
Why content marketers must go fast and not slow!
Speed matters. That is true in content marketing and fast-changing Industries. Some of Christoph Trappe’s tips and thoughts.
10:29
May 9, 2019
Navigating off-line communications in an online world
We are discussing the importance of chatting face-to-face despite all the online tools out there.
08:34
May 4, 2019
How to maximize time for content creation
A look at how you can always find time to produce content!  Even more on my blog:  https://authenticstorytelling.net/productivity-hack-why-that-30-minute-layover-likely-isnt-a-good-airplane-booking/ 
11:11
May 3, 2019
The words we pick matter - when to stop spinning
A 10-minute show on the importance of picking the right words.
11:17
May 1, 2019
What's the etiquette when meeting online connections offline?
  Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences? In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...
12:27
April 30, 2019
PODCAST: Stop complaining about crying babies on planes and use headphones
And when is it okay to wear your AirPods? I actually recorded this show while walking on the beach in Aruba. And you can hear the beautiful background noise! The birds are chirping, the ocean is right there. It’s wonderful. Nobody is playing loud music, there’s no yelling. It’s only 6:30 a.m., after all, but still! So peaceful and I enjoyed nature’s sounds for two days and for roughly a total of 18,000 steps over two days! I chose to not wear my headphones on those early morning walks. But I did wear them plenty of other times when kids were sitting next to me and being loud in the whirlpool. Or on the plane. Or I’m wearing them right now sitting at the gate at the Aruba airport. It’s loud but I don’t care, because I really am not hearing all these people.  Just like FaceTime in public, there’s probably some kind of real or perceived etiquette when it comes to AirPods in in public. Let’s dive in… 
09:50
April 28, 2019
April 27, 2019
00:27
April 27, 2019
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