Top 14 content marketer Christoph Trappe and his guests share tips and thoughts on how to tell better stories to drive results. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Tamara Burkett Andy Crestodina Jennifer Radke ... and many more.
Reels, basically TikTok in the Instagram app, rolled out in August 2020. I tried it for a few days. Here are my thoughts and how brands can use Reels. More Instagram stories: https://authenticstorytelling.net/category/social-media/instagram/
We are discussing what affiliate marketing is, how companies can make use of it and how brands can become affiliate marketers.
For even more thoughts on affiliate marketing: https://authenticstorytelling.net/affiliate-marketing
Previous episodes can be found here: https://authenticstorytelling.net/podcast-links/
Connect with Ryan: https://www.linkedin.com/in/ryan-doser
Connect with Codrut: https://www.linkedin.com/in/codrutturcanu
Roger wrote “Friction” (http://ctrappe.online/friction) and talked to me about why friction needs to disappear in customer experience and also internally on processes and workflows. Friction is costing us revenue even. To contact me for marketing help for your business or to suggest guests: https://authenticstorytelling.net/about/contact-us/
WMT’s Doug Wagner and Christoph Trappe talk about whether or not the Iowa Hawkeyes can be the basketball national champion with Luka Garza returning. After that we jump into what is happening with online meetings and when to use Zoom backgrounds. More on backgrounds: https://authenticstorytelling.net/will-this-virtual-background-work-for-my-video-zoom-business-meeting/
Darrin Murriner, author of Corporate Bravery (http://ctrappe.online/corporatebravery), talks about the phenomenon of the culture of fear and how we can overcome it to build better and higher performing teams. To create a Content Performance Culture, also check out this book: https://authenticstorytelling.net/content-performance-culture-book/ Find the software company Darrin runs here: https://cloverleaf.me
Marketing executive Jeanniey Walden and podcast host Christoph Trappe discuss the topic on this episode of the Business Storytelling Podcast.
Jeanniey shares how she predicts that face masks will be with us for 6-12 months and that brands should think about creating branded ones for their target audiences. Children going back to school will likely ask their parents for specific ones and professionals will match the day’s face mask to their outfit.
This and way more in our conversation in this video, which was originally live-streamed on LinkedIn.
We live streamed on: http://ctrappe.online/LinkedIn (sign up for future streams!)
More episodes can be found here: http://ctrappe.online/podcast Connect with Jeanniey here: https://www.linkedin.com/in/jeanniey
RP Singh (https://www.linkedin.com/in/digitalcontentrp) of the Asia Content Network joins me on this episode to discuss what’s been working and what’s not working when conferences moved online in 2020 during the coronavirus pandemic. Can you really network in a Zoom meeting? We are diving into those and related topics. Tips on holding a virtual conference: https://authenticstorytelling.net/virtual-conferences/
Marco interviewed me on his live LinkedIn feed for his marketing show. This is a replay of our discussion on how to move your content from happening to performing. For more on content performance cultures go here: https://authenticstorytelling.net/content-performance-culture-book/ Connect with Marco here: https://www.linkedin.com/in/mfcnovo
Marketing workflow can help us make or break our marketing strategy and implementation. On this episode of the Business Storytelling Podcast agile marketing expert Andrea Fryrear talks about strategies for marketing teams to be more successful while using an agile marketing framework.
We discussed how to be more strategic, how to prioritize and how to structure your workdays to be more agile while driving results. And much more...
Check out her book here: http://ctrappe.online/andrea
Ashley Cummings commissioned a study that answers that question in-depth. She joined me on this episode to share the details. Get the report here: https://www.ashleyrcummings.com/news/writer-rates Previous episodes: https://authenticstorytelling.net/podcast-links/
Author and lead generation expert Casey Cheshire joined me on this episode and shared how you can correctly score and grade leads that come through your system. First of all you need to look at whether the lead is interested in you and then you need to look at whether or not you even want them as a customer. Very interesting topic. I hope you enjoy the show. You can also check out Casey’s book here: https://amzn.to/2Z0Aota
Hansen Hunt, of https://www.certifiedmastery.com, and Justin Champion, of https://academy.hubspot.com, share what you should consider as you’re looking into marketing certifications and how to learn while also getting badges for your accomplishments.
Rob and Kennedy, hosts of The Email Marketing Show Podcast, share how to make your email marketing cadences more relevant to your audience. We are discussing how to send better messages, when to send them and more. You can check out their podcast here as well: https://podcasts.google.com?feed=aHR0cHM6Ly9mZWVkcy5jYXB0aXZhdGUuZm0vdGhlLWVtYWlsLW1hcmtldGluZy1zaG93
Almost 10 years ago Scott started mapping marketing technology companies and there were 150. Now there’s about 8,000. We need technology to optimize our workflows and Scott gives us insights on how marketers can navigate this area of their job. You can see his research here as well: https://chiefmartec.com/2020/04/marketing-technology-landscape-2020-martech-5000/ More technology stories from me: https://authenticstorytelling.net/category/technology/
A look at some of the things we should be doing to drive additional performance-including best practices on the website, good email marketing personalization and other placement on websites. For more on content performance: https://authenticstorytelling.net/content-performance-culture-book/
Tyler Benedict has run bikerumor.com since 2008 and shares how brands can run better paid content marketing campaigns with niche publishers. Don’t just run crappy sponsored content but be more relevant. When everyone wins - audience, brand and publisher - that’s the model to go after.
Paul Barba, Chief Scientist at Lexalytics, shares how companies can use recognition technology (aka emotion detection) while communicating with customers. It’s an interesting field that can help us personalize our message to customers based on their current emotional state but there are also limitations. Paul and I discuss that topic in this episode. For more on his company: https://www.lexalytics.com
Jennifer Radke, of the National Institute for Social Media, and I discuss social media tips for brands for when emergency events like the coronavirus and protests are happening. You can also listen to our previous episode together here: https://anchor.fm/ctrappe/episodes/Social-media-strategy-in-2020-with-Jennifer-Radke-e9j4ai
Communication can be tricky. People may not be reading something correctly, then they respond with something unclearly written and the next person responds to that. It can be a communication wheel from hell. Marketing Agency CEO Chris Craft joins Christoph Trappe on this episode of the Business Storytelling Podcast to discuss how to communicate better. Connect with him here: https://www.naomedia.co/ Check out Christoph’s latest book here: ctrappe.online/book
A look at how to make online reviews drive results and give you insights into what customers are saying about you – positive or negative – and learn from that. The article version of this podcast can be found at: AuthenticStorytelling.net/online-reviews
There’s a practice out there where some companies don’t go very deep with their content. “We don’t want to give our knowledge away” is the reasoning we hear often. In this episode, Germany-based content expert Mael Roth joins Christoph Trappe to discuss why that’s not a good idea. Content should go deep to draw the right attention, be relevant and useful. You can connect with Mael here: https://maelroth.com/
Small businesses face different barriers to rock their marketing. But no worries there are ways to overcome them and raise your business’ brand. Corrie Logiudice shares tips and tricks with us in this show. You can also connect with her here: http://www.corrielogiudice.com/
One trend that I found very beneficial to the public has been the live streaming of most public meetings during the coronavirus lockdown. It has made access easier and at least for the meetings I have attended there seem to be more people in attendance than in a physical meeting. I think this is a trend that should continue even after the lockdown. This article also offer some tips on how to livestream events: https://authenticstorytelling.net/how-to-quickly-setup-a-video-livestream-for-your-cancelled-church-sermon-or-other-company-meeting/
After many businesses were closed for weeks at a time due to the coronavirus pandemic of 2020 here’s a good reminder on how to make sure your customers know that you’re back open. Many of these tips can also be used in times when a new business is starting up. The related article can be found here: http://authenticstorytelling.net/small-business-marketing-strategies
Using original research can help you learn more about your industry and also can help you create content that is relevant to your audience. Michele Linn off Mantis Research gives us the scoop on how you can integrate research into your strategy. For more check out her website here: https://mantisresearch.com/survey-based-research/
This episode is the audio version of a popular conference talk I have been giving in 2020 after the release of my third book. You can also see a video version and more about content performance cultures at this link: https://authenticstorytelling.net/content-performance-culture-book/
Scot and Susan Westwater wrote a book on voice strategy and are enlightening us on why companies need a strategy around voice search and related areas. You can also check out their book here: https://amzn.to/3cgmWoQ
Local SEO Expert Greg Gifford shares how local businesses can rank higher when potential customers search for their services. Enjoy the episode and you can connect with Greg here: https://www.linkedin.com/in/greggifford
Adweak - https://twitter.com/adweak - uses an Onion-type style of writing and pokes fun at agency and marketing life. Founder and copywriter Mickey “Paul” Taylor joins me on this episode and shares why he started the account and how it creates writing projects for him.
In this episode I am diving into the topic of tagging on social media. LinkedIn is now encouraging people to tag connections in comments on your own post. But there are things to consider before you tag anybody on any network. Let’s dive in.
Author Jon Schwabish shares tips on how researchers must think about promoting their work today in an omni-channel environment. We dive in and share best practices and ideas on how researchers and business storytellers can think about maximizing their work. You can find the book here: https://www.urban.org/ElevatetheDebateBook
In general, most businesses need a website. Certainly, business might be going well without it, but if there’s no digital footprint you are likely losing customers. Let’s dive into how to create small business websites that rock.
Eric Van Kerckhove, owner of AllegraCr.com, is sharing how restaurants and other B2C businesses can use direct mail now to reach customers. B2B businesses might consider waiting until offices reopen but he shares strategies here as well. Sending direct mail campaigns can be a differentiator during the coronavirus pandemic of 2020.
Tim Williams, CEO of Onalytica, joins me on this episode to share his tips on how companies can build authentic employee advocacy programs that help them and their employees. We recorded this in the midst of the coronavirus pandemic of 2020 and these tips can help now.
In this episode I talk about how you can avoid duplicate content issues while still maximizing your content everywhere. For more on content performance culture: https://authenticstorytelling.net/content-performance-culture-book/
Amith Nagarajan, chairman of rasa.io, shares with us how AI can make the production of email marketing and newsletters easier for content teams but on the same side makes it more personalized for the end-user.
Listing positive media mentions of our brand on our website can really help us keep track of what’s being said about us and also help with our marketing. The same is true for awards pages. I discuss the topic on this episode and also talk about how to set those pages up.
Lots of companies were writing content about the coronavirus and how it relates to their industry. The current marketing phase has now shifted to starting webinars with topics around the pandemic. In this episode I discuss the things you should consider before starting the webinar that covers anything related to the coronavirus
Marketing Director and Podcast Host Amanda Milligan shares with us what content assets publishers want you to produce and how you can use that knowledge to stand out with your content. Check out Amanda’s podcast - Cashing in on Content Marketing - here: https://open.spotify.com/show/3g7KtbUV3IwxUKMLClOQkr?si=9Pq7IVOWSxaQNIXADUprog
Zoom has really taken off and is dominating social media discussions with the current coronavirus pandemic and people working remote. In this episode I discuss whether you should call your webinars Zoom Meetings to ride that awareness of the brand.
Author Neal Schaffer’s new book - “Age of Influence” - covers how brands can partner with influencers, how to choose partnerships and accelerate their brand campaigns. You can also check out his book here: https://amzn.to/2Jkwgel
Virtual backgrounds on Zoom video meetings are the latest thing as people are working remote during the coronavirus pandemic. Let’s talk about tips and tricks on how to make that work for you and how brands and companies can also get involved to make the experience even better.
Host of #Freelancechat Michelle Garrett and I discuss strategies for freelancers during the coronavirus pandemic in 2020. We are discussing pricing, marketing, workflow and more. Enjoy the show and please be healthy. You can connect with Michelle here: https://michellegarrett.com
Mark discusses with me the necessary rise of conversational marketing. Basically it means companies build relationships in a conversational way when consumers actually want to talk to companies in their buying process. Let’s dive into way more in this episode.
To engage your customers better, your stories should follow a specific formula of storytelling, says Author Dr. J..J. Peterson. He walks us through the formula and how that will help you make your marketing be easier. His book can be found here: https://amzn.to/3dwsHiX
A look at how we can recognize teammates to make the current situation a bit more positive. Full article at https://authenticstorytelling.net/how-to-feel-better-at-work-and-home-while-the-coronavirus-is-wrecking-havoc-around-the-globe/
With many families at home due to the coronavirus, home WiFi is stretched to a max. Here are some tips on how to maximize WiFi to allow you to get work done. Liron Sergev - The Techie Guy - and Fred Faulkner - Host of According to Fred - share tips with us on how you can get faster WiFi to actually get work done.
In this episode of the Business Storytelling Podcast, Chris explains his reasoning why he thinks ads should be allowed for verified healthcare organizations. He also shares how boosted posts still work on Facebook and what other strategies his system is currently using to get the news out.
I chatted with Jaci Clement, CEO of the Fair Media Council on the Business Storytelling Podcast, in light of the current challenges to get tips and ideas on how people - including content creators and marketers - can manage the onslaught of news coverage in their daily lives.
Marketing expert Jared Johnson shares ideas on how to be more strategic and how to re-align advertising spend with today’s market demands. You can connect with Jared here: https://www.linkedin.com/in/jaredjohnson
Millions of people work remote in the United States. Matt Barnett of Bonjoro discusses with me what it takes to run a company with many remote workers. He’s based in Australia and has employees around the globe.
Tons of conferences around the globe are being canceled because of the coronavirus outbreak. This episode discusses options on how to move your event online quickly. More: http://authenticstorytelling.net/blog
“Personalization is relevance under a different name,” Omnichannel Content Strategist Noz Urbina said on the show. He shares how content strategists should think of content differently: “Create like legos. Not like clay.” He will also give a workshop in San Diego at the Content Tech Summit. To register and get a $100 off use TRAPPE100 and register here: https://www.contenttechsummit.com/?_mc=Speaker%20code%20-%20Trappe
Some companies now want to hire writers and only pay them on performance. Of course that’s not a fair model and we need to keep in mind their time and expertise to write the content. This episode dives into how to mend the different opinions and work together.
Sunil is the president of Canada-based Intuitionology and shares with us how intuition is more than a gut feeling and how you can use your intuition to be more successful. Connect with him on LinkedIn here: https://www.linkedin.com/in/sunilgodse
Mark Stiving of Impact Pricing shares with us how we can price our offerings better. In this episode we discuss value-based pricing and why there is an advantage to list three offerings or three pitches at a time.
Messaging expert Zach Messler and I talk about the Importance of positioning your product correctly. We discuss common barriers and how to overcome them. Check out his article on how to explain anything here: How to Explain Anything: zachmessler.com/how-to-explain-anything
FischTank Marketing and PR CEO Eric Fischgrund shares four things communicators need to do in 2020. You can also read about this here: https://www.business2community.com/b2b-marketing/4-marketing-tactics-you-must-execute-in-2020-02271900
Organic social media performance certainly is getting harder and harder and it’s very different from 10 years ago. Let’s dive into my framework on how to still drive results with organic social media in this episode.
My new content book also was listed as No. 1 on the news release list. You probably have seen that more and more authors are listing themselves as best selling authors. Here I am exploring how that happens and what that usually means.
Author Michael Brenner talks about toxic work environments and bad bosses in this episode. The more time teams spend on meanness the less they spend on getting their content to perform. Enjoy the show. His book can be found here: https://amzn.to/2T81BqR
Fair Media Council CEO Jaci Clement discusses the current media landscape with me. We talk about how journalism skills need to evolve and have evolved, talk about how consumers should weigh content and more. Enjoy the show. Connect with Jaci here: https://www.linkedin.com/in/jaciclement
Jake Goldman of 10up shares how machine learning - especially on WordPress sites - is helping marketers drive more results with their content. Connect with him here: https://www.linkedin.com/in/jacobgoldman
Being comfortable is important and a very personalized decision. For example, I love standing while creating content and sometimes when I don’t use my standup desk I prefer to sit in a lounge chair. This episode discusses how to be more comfortable. Special guest: Ashley Ashbee .
You probably get those emails that somebody has audited your website. Some of the things they find certainly can be fixed but to do a true website audit I need to talk to you to find out your goals and why something was created. Let’s dive into the topic and see how you can do an audit that actually has value.
Using absolute terms in your headlines is hardly ever good writing. Maybe never. LOL. For example: “Everyone is listening to audiobooks.”
While we may have seen an increase in listens it certainly can’t be every single person. Let’s discuss.
Sometimes we find SEO success by mistake. This episode discusses that phenomenon and what to do with it. I’m also discussing how free samples of books on Amazon impact authors. Related posts: SEO https://authenticstorytelling.net/seo-strategy/ Amazon: https://authenticstorytelling.net/free-samples-books-amazon/
This podcast discusses how that can work for your teams to create a Content Performance Culture, which is also covered in my third content book: https://authenticstorytelling.net/content-performance-culture-book/
Digital policies - think of them as boundaries - can help companies and their employees innovate in a defined playing field. Enjoy the show and feel free to check out Kristina’s book here: https://amzn.to/34E4Hoy
Connecting with people on LinkedIn is highly beneficial. The temptation to just connect with everyone that gives you their business card certainly is there. Or that you connected with on Twitter or who's blog post you've read. The list of why you might connect with people on LinkedIn can be long. A best practice to me seems to always include a personal message when inviting people to connect. That’s now easier from mobile devices.
With tens of thousands of jobs being published on LinkedIn every couple days finding the right match includes using:
the right words to be found
having a good distribution strategy
having the right titles and using easily digestible job descriptions
Chief Content Officer Adam Moore, of the Corridor Business Journal, shares how his publication maximizes content performance through print, podcasts and emails. Especially their email strategy is highly innovative.
The Office -the popular TV show - is still sharing atomized content years after it went off the air. This is a discussion on how you can learn from what they’re doing in your own content strategy. https://www.youtube.com/user/theofficeonnbctv
I can't say that I loved the hamburger menu the first time I saw it - early this decade, roughly. How would people know to click there and why does it need to exist? What's wrong with the traditional navigation? Let’s dive into the discussion or read my blog post here: https://authenticstorytelling.net/hamburger-menu/
I’ve been using Adobe Spark on my iPad to easily resize images for all the different social media network requirements. It’s so much easier than any process I’ve previously used. Here’s a quick video showing how it looks as well https://youtu.be/SEc3PISwiik
This episode which is also a chapter from my book discusses this important question. Other topics covered include how to be the expert and how to add by subtracting in workflows. https://authenticstorytelling.net/content-performance-culture-book/
Google auto complete videos by superstars have drawn in millions of views on YouTube. In these videos the celebrities basically answer questions that Google auto complete recommends based on what users are searching for. That's of course also an opportunity for a Google to roll out a new product. Which is exactly what Google is doing. That's according to emails I've received directly from Google.
First time I heard about a case like this. There was even a gun involved. Let’s take the opportunity to talk about URL strategy. The news story is here: https://www.desmoinesregister.com/story/news/crime-and-courts/2019/12/09/iowa-social-media-influencer-who-had-cedar-rapids-man-held-gunpoint-over-internet-domain-sentenced-f/4379981002/
Event guru Chris Burdge shares with me how Social Media Camp is a successful conference hosted in Western Canada every year. Let’s dive into why event planning and marketing should be part of your strategy and how.
Somebody once said that the best camera is the one in your pocket which is often an iPhone. Does the same apply to other types of content creation? Listen to my discussion on the topic in this episode of my podcast.
Fred Faulkner, host of According to Fred podcast and marketer, and I share ideas on how you can stand out with better customer experience. Also check out my book on the topic: https://authenticstorytelling.net/order-christoph-trappes-authentic-storytelling-book-now/christoph-trappes-customer-service-book-available-worldwide/
Oldtime Central Founder and Editor Ben Smith shares with us why he created oldtime-central.com and how he’s using quality content to build an audience. Even more: https://authenticstorytelling.net/spotlight-check-out-this-new-site-to-find-information-on-oldtime-a-north-american-musical-practice/
Joe Pulizzi has written five content marketing books and now has finished his first fiction mystery book http://thewilltodie.com. You can listen to it (8hrs in 15-minute chunks) on all major podcast channels.
Top content marketer Christoph Trappe shares his five pillars: 1) Content performance culture, 2) Innovation, 3) Next play attitude, 4) Right personnel 5) Ongoing metrics More: http://Christophtrappe.com
Automation is a hot topic in marketing and content and certainly a topic that I use in my strategies. In this episode I discuss what marketers really need to worry about and what they can de-prioritize.
Instagram is reportedly testing hiding like counts on posts. My commentary on the matter and how much time you should spend worrying about it in this latest episode of the Business Storytelling Podcast.
It’s already snowing in Iowa and of course that doesn’t mean I’ll complain about it but I’ll adjust and wear a winter jacket. A discussion about how marketers and journalists can control what they can and drive results as quickly as possible.
I love listening to podcasts and I have noticed a trend when everybody seems to publish theirs. I’ll share my tips and tricks on how you can try to maximize your exposure by publishing at different times.
I noticed a display ad that asked me to verify that I meant to click on it. Are these good or bad for advertising? Listen to my thoughts on this topic in the latest episode of the Business Storytelling Podcast. Images: https://authenticstorytelling.net/opt-in-ads/
I first blogged about this in 2017 and now discuss my evolved view on the topic in this episode. I share my 7 traits good editors show in a digital-first world and how they can help writers take their stories to the next level. Thanks to all the great editors out there.
There is quite a bit of entrepreneurial spirit happening at Citi Field in New York City when it comes to rideshare. This episode discusses whether or not you should hop in a car with somebody holding an Uber logo in the Uber pick up area without you having called that specific person.
To publish your podcasts and produce them there are a host of software tools and services available. In this episode I discuss how you can define what problems you’re trying to solve that will help you determine which tool to use in your content strategy. This topic is relevant to content marketers, digital marketers and journalists.
Sometimes we hear people tell other people that they should slow down. They’re moving too fast. But the reality of life is that it’s moving fast. So while we want to be deliberate it’s not about slowing down to let the weakest link catch up, it’s about the slower person to pick up the pace. Some thoughts on this topic in today’s show.
Adding music to your Instagram Stories is relatively new and in this episode top content marketer and digital marketer Christoph Trappe explains how to use it. He also shares why the use of music and sound effects is important in multimedia storytelling.
My 11-year-old and I were traveling to Vidcon 2019 in Anaheim and had a fun plan for the 4 days on the road. Then weather hit Dallas and our flight was cancelled. We played the travel games well and are now on track to arrive early - despite being delayed. Listen to find out how we made that happen!
This appears to be an accepted conversion strategy: Need people to do something specific, re-design the user experience and just put that button whereever the button currently is that gets clicked the most. Whether the actions are totally unrelated seems to be not relevant.
Online and offline certainly connect and sometimes we run into the people we've been following or watching online in the real offline world. And how do we bridge that gap and make the connection between our online and offline experiences?
In this podcast, recorded at the Tampa Airport American Airlines Club I dive into that topic with some thoughts, experiences and tips. Enjoy...