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Ctrl-Alt-Del Reboot Marketing Again

Ctrl-Alt-Del Reboot Marketing Again

By atul s nath

Marketing is dead, long live marketing! Doing business today is like being tossed around inside a food processor. To stay relevant in this manic world and be future forward, we’ve got to hit reboot for marketing. Join Quivr & Candid Marketing Founder Atul S Nath on a podcast where he picks some of the best marketing brains in India. Developing ‘Atulkit' for marketing & communication that resonates with tomorrow’s customers and energises tomorrow’s brands.
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Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

Ctrl-Alt-Del Reboot Marketing AgainJun 08, 2020

00:00
48:18
Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

Session 3 of the Ctrl F5 webinar: Rethinking Digital Brand Activation

Speakers

Manjari Upadhye - Director, Category Management - Amazon India - Instagram @manjariu Twitter @manjariupadhye

Michael Green - Founder & Managing Partner - Action Group - Instagram @zelony Twitter @mcgreen90 

Sidharth Kedia - CEO - Nodwin Gaming - Instagram @kedia_sid Twitter @kedia_sid  

Moderators 

Amrita Kumar, Co-Founder & CEO - Candid Marketing 

Atul S Nath, Founder - Candid Marketing

Jun 08, 202045:51
Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

Session 2 of the Ctrl F5 Webinar: Rethinking Digital Brand Activation

Speakers

Joao Fernandes - Creative Director - Sunny Outside - 
Instagram @jcardfern Twitter @jcardfern 

Steve Austen-Brown - FCSD Creative Director - Avantgarde UK Instagram @lubetkin 

Saakshi Verma Menon - Head of Marketing & Digital Business - Nicobar 

Avnish Tripathi - Global Business Leader & Consumer Marketer - Instagram @avitrips Twitter @avitrips 

Moderators 

Amrita Kumar, Co-Founder & CEO - Candid Marketing 

Atul S Nath, Founder - Candid Marketing

Jun 08, 202050:12
Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

Session 1 of the CTRL F5 Webinar: Rethinking Digital Brand Activation

Speakers

Pius Walker - Leading Creative, Walker - Instagram @piusxiv Twitter @piuswalker

Suchita Salwan - Founder + CEO, LBB - Instagram @suchitasalwan Twitter @suchitasalwan

Siddarth Menon - Head of Marketing, Epigamia 

Anil Viswanathan - Director, India Chocolate, Mondelez - Instagram @chai_vis Twitter @chai_vis

Moderators 

Amrita Kumar, Co-Founder & CEO - Candid Marketing 

Atul S Nath, Founder - Candid Marketing

Jun 08, 202048:18
Harish Vasudevan, IBM - Part 1 & 2

Harish Vasudevan, IBM - Part 1 & 2

This Episode was recorded in January 2020, quite a bit before Covid-19 and the Lockdown times became reality.

Harish Vasudevan has over 3 decades of Advertising and Marketing experience, at IBM, Ogilvy and WPP.  He has worked on global and local brands and has created award winning campaigns and developed tracking and measurement models to enable learning and optimisation.

He has worked across multiple geographies... India. China. Singapore. Kenya.


Harish's blog is at  http://harishvasudevan.wordpress.com/ and he can be reached through his twitter handle @harishvasudevan 

Jan 15, 202041:03
Madhukar Sabnavis, Ogilvy - Part 2

Madhukar Sabnavis, Ogilvy - Part 2

Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India.

After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.



Dec 26, 201925:42
Madhukar Sabnavis, Ogilvy - Part 1

Madhukar Sabnavis, Ogilvy - Part 1

Madhukar Sabnavis is the Vice Chairman & Director - Client Relations at Ogilvy India. 

After his MBA at IIM Ahmedabad, he has spent his entire career at Ogilvy and WPP. He has been instrumental in building some of the largest brands in India.

Dec 06, 201923:05
Anil Vishwanathan, Mondelez - Part 1

Anil Vishwanathan, Mondelez - Part 1

On this inaugural episode of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.  An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today. Anil can be reached through his Twitter Handle @Chai_vis 
Oct 11, 201916:25
Dev Amritesh, MD Compass Group - Part 2
Oct 08, 201923:26
Dev Amritesh, MD Compass Group - Part 1

Dev Amritesh, MD Compass Group - Part 1

Dev Amritesh is Managing Director of Compass Group in India. Compass Group is the world’s leading provider of contract food and support services with presence in 50 countries and global revenues of 20 billion Pounds. More than 90 of the Fortune 100 companies are Compass Group clients.

Prior to this, Dev has been President of Jubilant Foods which is to say Dominos Pizza & Dunkin Donuts in India and has also had years of marketing & sales experience at Cadbury & Whirlpool.

Dev can be reached through hid Twitter handle @devamritesh 


Sep 28, 201920:00
Lloyd Mathias, Marketing & Business Strategist - Part 2
Sep 16, 201920:21
Lloyd Mathias, Marketing & Business Strategist - Part 1

Lloyd Mathias, Marketing & Business Strategist - Part 1

Lloyd Mathias has over 2 and a half decades of experience in marketing in India and Asia. He was at Pepsi building brands for over a decade in the 90s and 2000s. Following that, Lloyd has had great stints heading Marketing for Motorola, Tata Teleservices & HP in India and in Singapore.

Lloyd is now an active Angel Investor, Marketing & Business Strategist. He is a strong Technology thought leader with Expertise in transforming insights into action and is helping several marketing and startup teams to set them up for success.

Lloyd can be reached through his twitter handle @LloydMathias



Sep 16, 201923:24
Anil Vishwanathan, Mondelez - Part 2

Anil Vishwanathan, Mondelez - Part 2

On these inaugural episodes of the podcast, Atul chats with Anil Vishwanathan, Director - Chocolates at Mondelez India. Anil is a career Cadbury man, with years of marketing experience across geographies.

An alumni of IIT Madras & IIM Calcutta, Anil talks about the way Marketing has grown in the last 2 decades and the need to Reboot Marketing today.

Anil can be reached through his Twitter Handle @Chai_vis

Anil's recommendations in this episode

  • Behavioural Economics literature... Malcolm Gladwell, Steven Levitt, Daniel Kahneman, Nassim Nicholas Taleb. 
  • Shoe Dog by Phil Knight
  • The Steve Jobs Biography by William Isaacson 
  • Open by Andre Agassi 
  • Regional language Cinema on various OTT platforms
  • Revisionist History Podcast - Malcolm Gladwell

Atul's recommendations in this episode

  • The Daily Show Podcast - Trevor Noah
  • 250 Days: Cantona’s Kung Fu and the Making of Manchester United by Daniel Storey
  • Measure what Matters by John Doerr


Sep 11, 201921:08