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Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

By Voxpopme

This is Reel Talk: The Customer Insights Show with Christoph Trappe.

Christoph and his guests share valuable information to help you understand your customers better, discuss customer insights, and discuss how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: bit.ly/36aqmZg

Thanks for listening.
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Currently playing episode

124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins

Reel Talk: The Customer Insights ShowMay 08, 2023

00:00
27:58
124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan Jenkins
May 08, 202327:58
123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana Laudi
May 05, 202333:59
122: Goodbye Inefficiencies: Shortening the process with consumer insights - a chat with Karen Kraft of Johnsonville
May 01, 202329:21
121: The Power of Empathy: Why Researchers Must Embrace it! A chat with Reggie Murphy of Zendesk
Apr 28, 202333:53
120: Realizing the Importance of Customer-Centricity to the Bottom Line - a chat with Diane Haluszka of PVH
Apr 24, 202333:03
119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica Aguilo
Apr 20, 202328:04
118: Building a market research team to drive customer loyalty - a chat with Greg Ambrose
Apr 05, 202333:08
117: Know your customers: Creating a product roadmap through insights - a chat with Steven Snell
Mar 30, 202333:50
116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research Defender
Mar 21, 202335:10
115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.com
Mar 19, 202338:14
114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of Quester
Mar 15, 202348:53
113: Why Transformative Brands are the Future of Customer Connection
Mar 10, 202340:02
112: Unlock Your Path to Transformative Success with a Culture of Clarity
Mar 03, 202334:22
111: Achieving Perspective on the Human Experience Through Holistic Insights
Feb 28, 202348:12
110: Is your research team a strategic partner in the business? A chat with Jill Burnett
Jan 30, 202338:54
109: TLDR: In case you missed what the experts told us about customer insights
Jan 26, 202301:07:54
108: Are you measuring audience engagement correctly? A chat with Pedro Almeida

108: Are you measuring audience engagement correctly? A chat with Pedro Almeida

How do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.

We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...

Join us.

Learn more about Pedro's company here: https://lnkd.in/gemT2WnE

Related episodes to listen to:

How to do audience research on social media and the web - feat. Rand Fishkin 

Exploring the evolution of digital insights

Creating a good customer experience - a chat with Lonnie Mayne

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Jan 19, 202336:23
107: Why aren’t people buying my product? - a chat with Sherwette Mansour
Jan 13, 202331:16
106: Interviewing an AI human: Does AI in research have a place?
Jan 05, 202324:60
105: How can we fill 2023 with joy for more people?
Dec 20, 202231:29
104: How to moderate a virtual focus group - a chat with Jamin Brazil

104: How to moderate a virtual focus group - a chat with Jamin Brazil

A couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success? 

To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast. 

We discuss: 

  • When should companies use virtual focus groups? 
  • What are moderating best practices? 
  • What goes into successful preparation? 
  • And more.

Join us.

Watch the "BRIght Ideas" episode on discussion guides that Jenn referenced on the episode here: https://www.youtube.com/watch?v=wjX7J0GLcv4

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.

Dec 16, 202240:27
103: The role of insights in new product innovation - a chat with Marnie Steffe of Elida Beauty
Dec 02, 202247:23
102: How to keep your research creative
Nov 28, 202229:10
101: Are you using research communities correctly? - a chat with Diane Hessan

101: Are you using research communities correctly? - a chat with Diane Hessan

Research communities can have advantages for brands trying to understand their customers better. To discuss that topic, Jennifer Vogel is joined by Diane Hessan, an award-winning entrepreneur, innovator, and founder of Communispace, now C Space, which was the first company to create online communities for market research way back in the year 2000.

Join us to learn more about research communities.

Nov 10, 202250:17
100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX

100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX

Voxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.

Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions.  Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.

The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way never before possible.

Customers can now:

  • Have live conversations with consumers anywhere
  • Launch unmoderated video surveys with consumers anywhere and on their time
  • Rely on robust automated analytics
  • Easily share highlights of findings
  • Build custom micro-communities, or tap into our high-quality communities for rich response
  • And more…

This episode shares even more. Join us and listen in.

Read the news release on the acquisition and try Voxpopme solutions now at this link: https://site.voxpopme.com/news/industry-leading-qualitative-tech-platform-voxpopme-acquires-research-ops-platform-hubux/

Oct 26, 202223:26
99: Do you follow these steps to ensure data quality in research? A chat with Lisa Wilding-Brown of InnovateMR
Oct 24, 202240:56
98: What to do with incomplete surveys? A chat with Karine Pepin

98: What to do with incomplete surveys? A chat with Karine Pepin

Sometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?

Jennifer Mancusi is joined by
Karine Pepin, Head of Quant at 2CV, to discuss the topic.

Join us for this live podcast episode to get the answers to:

What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...

Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.


Oct 16, 202240:05
97: How to run a product-led growth strategy - with Wes Bush
Oct 11, 202239:23
96: How to develop continuous discovery habits - with Teresa Torres
Oct 06, 202236:02
95: How to recession-proof your business - a chat with Will Wu of West Monroe
Sep 30, 202230:14
94: How an NFL franchise took command of fan feedback - a chat with Jason Wright of the Washington Commanders
Sep 23, 202236:49
93: How can you create better customer experiences - a chat with CX leader Colin Shaw
Sep 18, 202253:15
92: Why your mom is not going to give you actionable insights
Sep 10, 202249:10
91: Presenting data in research in a way that makes sense
Sep 06, 202237:14
90: Bringing the sizzle for your product innovation and getting steakholder buy-in
Sep 01, 202241:36
89: What is Natural Language Processing?
Aug 25, 202240:53
88: How to drive business impact through proactive research and foresight - a chat with Kyle Papanikolas of McDonald's
Aug 16, 202233:35
87: Solving complex business problems with customer insights
Aug 11, 202241:36
86: How to humanize business
Aug 04, 202237:19
85: Why Americans don’t trust the polls and how to fix them
Jul 28, 202242:34
84: How Ohio University teaches consumers insights and analytics

84: How Ohio University teaches consumers insights and analytics

You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights.

To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University.

Enjoy the episode.

Jul 21, 202246:46
83: How to use Jobs to Be Done to make progress
Jul 14, 202248:08
82: Why is product positioning so hard anyway?
Jul 07, 202245:29
81: Unleashing the power of your brand to influence customer decisions
Jul 01, 202232:06
80: Why you shouldn’t start with YOUR why
Jun 25, 202232:36
79: Will my marketing really fail if I don’t talk to consumers?
Jun 21, 202226:20
78: How insights help us understand customer journey stages
Jun 14, 202239:38
77: What's an actionable insight anyway? A chat with Barry Jennings
Jun 07, 202244:40
76: How important should the Metaverse be to your brand?
May 31, 202238:21
75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual Insurance

75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual Insurance

On this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.
To discuss the topic,
Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.

Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/

"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.

May 24, 202230:02