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Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

By Jenn Vogel
This is Reel Talk: The Customer Insights Show with Jenn Vogel.

Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here:

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019: Technology needs assessment: How to pick the right tech in your market research
Jennifer Vogel is joined by Khary Y. Campbell, an experienced insights executive and who has led cross-functional teams to use insights to drive customer understanding. He continuously focuses on using the best technology platforms available to help him reach his goals. Let’s find out how he does that. REMINDER: The Virtual Insight Summit is in just one week. Make sure to register now: To learn more about video surveys:
April 13, 2021
018: Building high-performing teams - a chat with Tara Robertson
Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them. To discuss the topic, Jennifer Vogel is joined by Tara Robertson. Tara has built and continues to build high-performing teams. She’s the CMO at Teamwork and formerly at Sprout Social. Of course we want to hear how building teams that work can help us with customer experience. Register for the Virtual Insight Summit here: Try video surveys to hear from your customers here:
April 8, 2021
017: Voxpopme updates platform to only share positive feedback
Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide. We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback. Listen to the show to hear more and read our news release here: Happy April Fool's! Just a joke, obviously! Enjoy the show and be positive! 
April 1, 2021
016: How does content optimization fit into the customer experience?
We dive into the importance of content optimization and testing to create the best possible experience. To discuss the topic, VP of Marketing Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization - and tests everything, including loglines, talent, pilots, series and promos. To learn more about video surveys to gather and analyze customer feedback check out this article:
March 31, 2021
015: How market research technology helps in customer-centricity
Today, we dive into how market research technology can help us understand our customers and create great experiences for them. On today's "Reel Talk: The Customer Insights Show", Jennifer Vogel is joined by Rick Kelly, chief product officer at Fuel Cycle - one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions, For more on video surveys:
March 25, 2021
014: This episode's guest is against customer feedback! Why? Let’s find out...
This might be our most controversial topic, yet. Our guest is an outspoken critic against customer feedback so we wanted to find out why and see what we can learn from his thoughts … to maybe understand our customers better. Jennifer Vogel is joined by James Dodkins, who was listed as the UK’s #1 CX Influencer by Customer Experience Magazine 2020 and the UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine 2021. Learn more about video surveys here: Connect with James here:
March 17, 2021
013: How to build your company with customer-led business growth strategies
We all want our businesses to grow. For that we need customers - and repeat customers for that matter.  Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps  marketing and growth leaders be more effective. Use video surveys to level up your customer understanding: Learn more about Forget the Funnel:
March 11, 2021
012: How humanizing the customer helps us understand them better
Understanding the customer is so important that we want to dive into that topic today with one of our 2021 Viddys Winners. Megan Kehr won the Video Hero Award this year for her work as an insights professional at PepsiCo. Listen to this episode to find out how she uses video surveys. To learn even more about video surveys go here:
March 8, 2021
011: How to grow your business through nontraditional growth strategies
Businesses want to grow and be successful. What are some of those strategies to affect growth and what’s the role of nontraditional business growth strategies? That’s what today’s episode is about. Jennifer Vogel chatted with Kristin Luck. With over 20 years of experience as a serial marketing measurement technology entrepreneur Kristin’s consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and "vice" categories like cannabis and sex tech. Try video surveys here:
February 24, 2021
010: How a customer experience program can help your business
Luke Williams, Global Head of Customer Experience at Qualtrics, joins Jennifer Vogel on today's episode of Reel Talk: The Customer Insights Show. Get customer insights through video feedback:
February 18, 2021
009: Customer-led product development through design thinking
Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. Today, let’s talk through the steps of customer-led product development and design thinking. Andy Barraclough, co-founder and CTO at Voxpopme, joins Jenn Vogel on today's episode. Try video surveys to know what your customers are thinking:
February 14, 2021
008: The power of centralized data for useful consumer insights
We’ve all been in these situations where it’s hard to find data, leave alone turning it into insights that we can actually use to become more customer-centric. How do we structure, house and work with data to get usable insights?   That’s a big question that we are diving into in today’s episode with a leader in the insights industry.   Brenna Ivey, an experienced consumer insights and brand strategist, joined Jenn Vogel on today’s episode.   To learn more about how to get customer insights through video feedback:
February 5, 2021
007: How to be accessible to customers - a chat with Shep Hyken
Shep Hyken joins Jenn Vogel on this episode of Reel Talk: The Customer Insights Show. Shep is a customer service and experience expert, keynote speaker and NYT bestselling author. He helps companies deliver amazing customer service experiences.  Connect with him here: Find out more about video feedback here:
January 28, 2021
006: Marketing teams: Who owns customer insights?
Eva Tsai, a marketing executive at Google, joins Jenn on this livestream of the Reel Talk: The Customer Insights Show.  They discuss: How the marketing team at Google Cloud uses insights How marketing teams are taking advantage of customer insights Skills marketers need to have to use customer insights And much more ... Find the video version of this podcast here: To learn more about how to get customer insights through video feedback:
January 25, 2021
005: The evolution of consumer insights going into 2021
Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss:   How did companies get consumer insights before 2020?  How has customer behavior changed going into 2021?  How did brands go about getting customer insights quickly when things changed in 2020?  What does this mean for 2021 and beyond?   How do brands move to making getting and using customer insights a priority?   And more...   Learn more about Voxpopme:
January 25, 2021
004: Exploring the evolution of digital insights
This episode discusses insights evolution and how having better insights can be a competitive advantage. Jenn Vogel is joined on this episode by: Lori Hermann of Mondelez International Michelle Gansle of Mars Matt Landen of Perfect Snacks You can also watch the video version of this conversation here: To learn more about how to get customer insights through video feedback:
January 25, 2021
003: Michelle Gansle: Insights Transformation During Uncertain Times
We sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic. Watch the video conversation here. To learn more about how to get customer insights through video feedback:
January 25, 2021
002: Creating a good customer experience - a chat with Lonnie Mayne
In this episode, Voxpopme CEO Dave Carruthers interviews the award-winning, internationally recognized keynote speaker, Lonnie Mayne. As CEO and Founder of Red Shoes Living, Lonnie has travelled the world to transform the customer experiences of leading brands in an array of sectors.  Through his innovative Red Shoes Living concept, he has had an immediate influence on the customer experience, company culture, leadership performance, and the way employees live their lives outside of work - transforming businesses and lives in the process.  Lonnie shares his take on the importance of CX, why stand-out CX matters and what the future looks like for CX. Watch the video version of the conversation here. To learn more about how to get customer insights through video feedback:
January 25, 2021
001: Interview with Cherie Leonard: Research In The World of COVID-19
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding  during the COVID-19 pandemic. You can view the video version here.
January 25, 2021