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Reel Talk: The Customer Insights Show

Reel Talk: The Customer Insights Show

By Voxpopme
This is Reel Talk: The Customer Insights Show with Jenn Vogel.

Jenn and her guests share valuable information to help you understand your customers better, discuss customer insights and how to use data to make better customer-centric decisions.

We publish weekly podcast episodes here and also livestream at youtube.com/c/Voxpopme

The show is presented to you by Voxpopme, the leader in video surveys. Learn more about video feedback here: bit.ly/36aqmZg

Thanks for listening.
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021: How to actually implement the customer feedback you’ve heard

Reel Talk: The Customer Insights Show

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86: How to humanize business
We talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that? To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme. Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
37:19
August 04, 2022
85: Why Americans don’t trust the polls and how to fix them
On this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.” Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
42:34
July 28, 2022
84: How Ohio University teaches consumers insights and analytics
You’ve heard some of our guests before that they just kind of fall into market research roles and others mentioned their educational paths. In this live recording of "Reel Talk: The Customer Insights Show," we focus on the educational road to research and find out how college students get ready to work in insights. To discuss the topic, Jennifer Vogel is joined by Jacob Hiler, director of the Center for Consumer Research & Analytics at Ohio University. Enjoy the episode.
46:46
July 21, 2022
83: How to use Jobs to Be Done to make progress
On this episode of "Reel Talk: The Customer Insights Show," we are talking about Jobs to be Done - a topic that has come up here and there on many episodes. So in this episode, let’s discuss that subject a bit more in-depth. Host Jennifer Vogel is joined by Stephen Wunker - author of “Jobs to Be Done: A Roadmap for Customer-Centered Innovation" to get our questions about Jobs to be Done answered. Join us and check out Stephen's book here: https://lnkd.in/gS_ryv9h
48:08
July 14, 2022
82: Why is product positioning so hard anyway?
In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning.  Why is it so hard How can we get it right  How do we know we are done with it?  To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”   Join us and check out April's book here: https://lnkd.in/gZpZzqyi Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
45:29
July 07, 2022
81: Unleashing the power of your brand to influence customer decisions
Jennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks. Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.” Join us for this live conversation. Check out the book here: https://lnkd.in/gWT32TFK Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
32:06
July 01, 2022
80: Why you shouldn’t start with YOUR why
In this live recording of “Reel Talk: The Customer Insights Show,” we talk about why not to start with YOUR why. Certainly, many people are quoting Simon Sinek when it comes to knowing your company’s why for being in business. But there might be another way to think about the why. Author and marketing expert Mark Schaefer says “Please. Let’s not start with your ‘why.’” He’s here to tell us about that. Read his article on the topic here: https://lnkd.in/gDSkQ92K
32:36
June 25, 2022
79: Will my marketing really fail if I don’t talk to consumers?
Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode. They discuss: What prompted Ashley to send the tweet? Are companies really not talking to customers? How can companies have better conversations? And more... Connect with Ashley here: https://www.ashleyrcummings.com/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
26:20
June 21, 2022
78: How insights help us understand customer journey stages
In this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.   To discuss that topic, Jennifer Vogel is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board.  Join us for the discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
39:38
June 14, 2022
77: What's an actionable insight anyway?
You have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them?  To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board. They cover: What is an actionable insight? How to actually work toward actionable insights. And more... Join us for this live discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
44:40
June 07, 2022
76: How important should the Metaverse be to your brand?
Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including: How to think about it Why brands should care How to get started in the Metaverse And more... Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/ Learn more about Faith: https://faithpopcorn.com/
38:21
May 31, 2022
75: The importance of agile qual in ad testing
On this live recording of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing. To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas. Join us for the discussion. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
30:02
May 24, 2022
74: How to build genuine relationships with external suppliers
A few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners. Host Jenn Vogel is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject. Connect with Brianna here: https://www.linkedin.com/in/briannalboyer/ More on the topic: http://site.voxpoppme.com/genuine-relationships Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
39:02
May 18, 2022
73: How to always stay curious
Let’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers.  Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic. They discuss:  What does it mean to stay curious?  Steps to stay curious  How important is curiosity to understand customers?  How do we know what to be curious about? Do we know if curiosity paid off? Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghan-lacy-568713ba/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
33:16
May 11, 2022
72: How do you know your customer service is actually good or bad?
Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show."   They discuss:  What is good customer service anyway?  How to create a good customer service experience?  How do brands know their customer service is actually good?  And more...   Join us and learn more about Marsha here: https://lnkd.in/gD2fcb6u Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
38:29
May 03, 2022
71: Helping consumers find your brand on the web when it matters
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience. Connect with Crystal here: https://www.linkedin.com/in/crystal-carter-digital/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
44:53
April 18, 2022
70: How to understand your reputation and manage it better
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is. Rachel is vice president of consumer growth at Trader Interactive.  We discuss: What does brand reputation management entail? What impacts a brand's reputation? How can brands work on their reputation? How to stay updated on a brand's reputation? And more... Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
41:07
April 11, 2022
69: How to bring the consumer voice to trends reporting
In this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google. Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
43:30
April 07, 2022
68: The importance of communicating results
In this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Hannah Shamji, a customer research consultant, talk about communicating results.    Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions."  Let's find out how we can get it into their hands. Join us for this episode. Connect with Hannah here: https://www.linkedin.com/in/hannahshamji/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
43:02
March 31, 2022
67: How to use agile innovation to propel your business forward
Nic Umana, global agile innovation leader at Mars, joins Jennifer Vogel on this episode to discuss agile innovation and how you can use this strategy to understand your customers better. We discuss: How to put structure around chaos What is agile innovation? The role of talking to customers in the process And more... Join us. Connect with Nic: https://www.linkedin.com/in/nic-umana-88706735/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. "Reel Talk" was recently named a top market research podcast to listen to: https://blog.feedspot.com/market_research_podcasts/
43:19
March 21, 2022
66: Why you need genuine relationships to understand customers
Why you need genuine relationships to understand customers  Zoe Dowling, Ph.D., principal research program manager at Microsoft, joins Jennifer Vogel to discuss how we can and must build relationships - internally as well externally - to truly understand our customers. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://site.voxpopme.com/.
38:44
March 14, 2022
65: How to start or evolve a customer experience program
In this episode, we talk about customer experience and how companies can go about running a successful customer experience program. To discuss the topic, Jennifer Vogel is joined by Dennis Wakabayashi. Dennis is a global voice of #CX, a connector of people and resources to transform business, author, and keynote speaker. Connect with Dennis here: https://www.linkedin.com/in/denniswakabayashi/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
27:02
March 07, 2022
64: How to build a consumer-first mindset
Let's talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies. To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson.  Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG - double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why. Connect with Jennifer here: https://www.linkedin.com/in/jennifer-pembroke/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
52:42
February 28, 2022
63: Does market influence work better through intimacy or authority?
In this live episode of "Reel Talk: The Customer Insights Show," we discuss how to influence customers. To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president - brand health tracking, at Ipsos. We discuss: Why is consumer influence so important? How do you influence through intimacy or authority? The importance of customer conversations And more... Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
41:14
February 15, 2022
62: How to use new qual research methods in a 136-year-old company
On this episode of "Reel Talk: The Customer Insights Show," we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon. We discuss: How to use insights to compete with challenger brands The role of technology Insights in product launches And more... Join us. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
41:37
February 10, 2022
61: Why is empathy in short supply?
In this episode, we talk about the empathy shortage. Why does this even exist as a problem and what can we do about it? To discuss the topic, Jennifer Vogel is joined by Rob Volpe, whose new book “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time” is out soon and available for pre-order now. Pre-order here: https://lnkd.in/gTGdngZU Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
50:39
February 01, 2022
60: How to track a brand's health
In this episode of "Reel Talk," we discuss how to track a brand's health and what that even means.  Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand.  We discuss:  What is brand health tracking? How do you track it? How do you use what you learned to make business decisions? Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
37:22
January 24, 2022
59: DIY market research: The how-to-guide
In this episode, Jennifer Vogel and Voxpopme Vice President of Research Brian Monschein discuss the ever-evolving field of Do-It-Yourself market research. They discuss: How DIY market research has evolved Barriers team face doing DIY market research well How to pick the right DIY market research technology And more. Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
41:59
January 18, 2022
58: TLDR: In case you missed every episode last year!
After Year 1 of “Reel Talk: The Customer Insights Show,” we analyzed all episodes of 2021 to see what the topics were that are top of mind for insights leaders. We did that by running the episodes through the Voxpopme market research platform.  Topics of the discussion with Jenn Vogel and Voxpopme CEO and Co-Founder Dave Carruthers include: Insights across an organization How to collaborate and what barriers teams have faced The importance of processes How to truly understand consumers Why research needs to be an ongoing activity The importance of research being actionable The role of technology Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
01:00:23
January 12, 2022
57: CMOs say these are the most important research practices
In this livestreamed episode of "Reel Talk: The Customer Insights Show,"  Jennifer Vogel and Carol Haney, head of research and data science at Qualtrics.com, talk about the seven steps CMOs use in their research strategies.   Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com. Links from the episode: The episode was dedicated to Daniel Walker.  What surveys really say article  Writing fake reports first
45:01
December 15, 2021
56: How market researchers can stay relevant in this changing landscape
In this episode, we continue our series on the ever-changing market research landscape. That includes the democratization of market research and ever-changing consumer behaviors and trends. To dive into that topic, Jennifer Vogel is joined by Ryan Barry, president at Zappi. As Ryan says he’s passionate about building business the right way - where people are empowered to be great, where products make people's lives easier and where big hairy problems are tackled by teams without ego. I’m interested to learn how he goes about accomplishing that. Follow Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-barry-8354036/ Learn more about Zappi: https://www.zappi.io/ Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/ "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
38:17
December 05, 2021
55: Are you asking the right demographic questions in your surveys?
Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better? The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.   Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:   What we need to consider when it comes to demographic questions - such as sex, gender, sexual orientation, race,  ethnicity, disability. How often should demographic questions be reviewed and revised?  Generational differences  And much more... Join us.  Learn more about the Idea Council: https://www.insightsassociation.org/idea-council "Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
01:05:24
November 30, 2021
54: What role does foresight play in the future of market research?
Let's talk about the role of foresight, communications around it and how to know which future opportunities to invest in. To dive into the topic, Jennifer Vogel is joined by Joanna Lepore, the strategic foresight lead at Mars Wrigley. She reinvents how the company invests in future opportunities, curates curiosity to impact the treats and snacking categories and is the host of the “Future Imagined” podcast. Join us. 
46:52
November 16, 2021
53: Meet Your Future. A look at Gen Z & market research.
Let's talk about Gen Z, a topic we previously discussed with Hana Ben-Shabat. More from her episode can be found here. To dive into the topic some more, Jennifer Vogel chats with the host of the Happy Market Research Podcast and co-founder and chairman of HubUX, Jamin Brazil.  We discuss:  The importance of understanding Gen. Z.  How is Gen Z different when it comes to working with researchers?  Why are brands struggling?  How can brands start working with Gen Z? Follow Jamin on LinkedIn here.
52:47
November 08, 2021
52: The future of market research will be here before we know it
Let's talk about the future of market research. Where are we heading as an industry? What will change? What can we predict today? To dive into the topic, Jennifer Vogel is joined by Ray Poynter, a 40-year veteran of the market research field. He’s the author of several market research publications and the chief research officer at Potentiate. We discuss: Changes we've seen already in the MR field What do market researchers need to be ready for in the future? How can market researchers prepare for the future? And more... Join us. 
35:34
November 01, 2021
51: Is your team using MR tech to its fullest?
It's one thing to want to start or even start using new technology solutions. It's another to actually use technology to its fullest. In this livestream, we discuss: What are teams struggling with when it comes to technology adoption? How can we improve adoption of new tech? What role does integration into the current MR tech stack play? And more... To discuss the topic, Jennifer Vogel is joined by Terrae Schroeder. Terrae is an industry leader utilizing the best and most progressive insights tools and methods. She applies academic concepts to real world business problems. Connect with Terrae on LinkedIn here: https://www.linkedin.com/in/terrae-schroeder/
33:27
October 26, 2021
50: Top skills for researchers: How to keep learning
Let's talk about continuing education for researchers. To dive into that topic, Jennifer Vogel is joined by the founder and editor of Insight Platforms, a knowledge hub for user research, consumer insights and data analytics and software solutions. Mike Stevens has been in the role for four years and is joining us on this episode of "Reel Talk." We discuss: Top skills for researchers Where to focus your continuing education as a researcher What are the best content formats to learn And more... Check out Insight Platforms at insightplatforms.com. Read our market research blog: https://bit.ly/3pg5DgO
33:43
October 18, 2021
49: Finding the right participants for your quant and qual studies
Let's talk about how to use online panels in your qual and quant studies. To dive into the topic, Jennifer Vogel is joined by Voxpopme's Data Scientist and Community Manager Matthew Handegaard. We discuss: What makes a good online panel How to  recruit participants How to ask good questions And much more. Join us.  Watch previous livestreams of our podcast: https://bit.ly/3FFOkLU
37:32
October 13, 2021
48: Doing better survey design in research
Let's talk about how we can create better surveys and ask better questions. To dive into the topic, Jennifer Vogel is joined by Annie Pettit, chief research officer, North America at E2E Research and author of “People aren’t robots: A practical guide to the psychology and technique of questionnaire design.” Join us. We discuss: What's a good survey? What impacts people when they take surveys? What if today is not the best time for a survey? How to ask good questions. Why are some surveys so bad? And more... Grab a copy of her book here. 
35:14
October 04, 2021
47: Driving Innovation With Insight
In this episode, Jennifer Vogel chats with Nick Graham about how companies can use insights to be more innovative - innovative in a way that is useful to consumers. Nick is the global head of insights and analytics at Mondelez International. Join us for this episode. Drive innovation with insights today through video surveys. Learn more: https://bit.ly/3zPfkEy
43:44
September 27, 2021
46: Shortening the distance from the consumer to maker
Jennifer Vogel is joined by Priscilla McKinney on this episode to discuss the topic. Priscilla is the CEO of Little Bird Marketing and works at the intersection of marketing, business and market research. She’s joining us to discuss how we can shape better stories and shorten the distance from consumer to maker.  Join us. Vote for us to win Market Research Podcast of the Year here: https://info.littlebirdmarketing.com/mr-podcast-award
37:17
September 21, 2021
45: Don’t be boring. Tell better stories in your market research.
In this episode, we want to talk about the importance of better storytelling. Don't be boring, tell stories that stick out and are memorable. To discuss the topic, Jennifer Vogel is joined by trainer, strategist and lecturer, Anthony "Tas" Tasgal, author of three books including “The Storytelling Book.” Join us. Check out this related article: https://lnkd.in/eAcHwgvZ Grab his book here: https://lnkd.in/eHvbnQag
37:20
September 15, 2021
044: What are the biggest problems in market research?
Certainly, there are problems in any industry and market research is no different. Of course, there are also a lot of positive things happening. And we'll get to some of those in this show but we want to spend the majority of the time focusing on some of the problems that exist and that may hinder us from producing better market research. A big topic for sure.  I'm joined by Sebastian Schuliaquer, insights director at Kellogg, to help us understand and maybe even fix some of the common problems.  Join us! Read more market research content on our blog: https://bit.ly/3nf1Hfc
40:50
September 07, 2021
043: Are you using market research technology to its fullest?
Making the best use of technology - especially market research technology - can make our lives so much easier. And help us drive results. In today's episode, Jennifer Vogel is joined by Raj Manocha, CEO at Methodify, to dive into that topic. Join us. Also, check out this article on how to pick technology: https://lnkd.in/d-uw8Ty5
38:57
September 01, 2021
042: How fast research helps companies increase revenue
Speed matters in market research. You’ve heard us say that before.  I'm joined by Basel Fakhoury, CEO at User Interviews, to discuss how to move faster with your qualitative research on today's episode. Join us.
34:34
August 24, 2021
41: Did you know this about Gen. Z?
On this "Reel Talk" episode, we want to talk about Gen Z. That’s the age group born between 1998 and 2016. Certainly that’s an age important to many brands.  But what are we missing about this generation?  To find out, Jennifer Vogel chats with Hana Ben-Shabat, author of the No. 1 new release in demography “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.”   Join us and check out her book: https://amzn.to/3feh3f0 To learn more about video surveys to understand Gen Z: https://bit.ly/3Cd3aHY
48:03
August 10, 2021
040: Is your market research accessible?
Jennifer Vogel is joined by Reginé Gilbert, an usability and accessibility expert, to talk about accessibility in market research on this live recording of "Reel Talk: The Customer Insights Show."   Join us.  To learn more about video surveys as part of your market research: https://bit.ly/3ymncxm Connect with Regine here: http://reginegilbert.com
27:42
August 04, 2021
039: Are you using Zoom like this to get customer feedback?
On this episode, Jennifer Vogel chats with Voxpopme’s Director of Product Niamh Jones and Product Marketing Manager Betsy Nelson to talk about customer interviews and how to use Zoom specifically for the interviews. Join us. Please vote for us to be awarded Market Research Podcast of the Year: https://lnkd.in/ebqFkKd. Try video surveys now: https://bit.ly/3zCEGWB
36:59
July 27, 2021
038: What does the global insights leader at McDonald's have on her plate?
Jennifer Vogel catches up with long-time friend Michelle Gansle who recently started her new role as Global VP of insights at McDonald's. Join us to listen in on their chat. Please vote for us to win Market Research Podcast of the Year here: https://lnkd.in/ebqFkKd
26:14
July 21, 2021
037: Unpacking the 2021 GRIT Most Innovative list
Three Voxpopme leaders discuss our second-consecutive No. 1 ranking for Qualitative Solution on the GRIT report. Join us. Read the entire report here: https://www.greenbook.org/mr/grit/business-innovation-edition/ To learn more about qual research with video surveys: https://bit.ly/3r57ROW  Our podcast is a finalist for market research podcast of the year. Please vote for us here: https://lnkd.in/ebqFkKd
32:17
July 15, 2021
036: How DISH Network uses video surveys to make customer-centric decisions
Jennifer Vogel chats with Ashley Shelley, senior manager of consumer insights at DISH Network. Ashley’s team successfully uses video surveys to understand their customers and make decisions. Let’s find out how on this live conversation. Join us. To learn more about video surveys: https://bit.ly/3w9CEuU
25:35
July 07, 2021
035: How to conduct multicultural research
Jennifer Vogel chats with Kalil Vicioso, board member of Insights in Color, about the importance of multicultural research. They discuss: What is multicultural research Why it's important How to do multicultural research better And much more.... Join us. Read the article here: https://site.voxpopme.com/multicultural-research/ More about Insights in Color: https://lnkd.in/ehYb5bj More about Tiny Hat Consulting: http://tinyhat.consulting Learn about using video surveys: https://bit.ly/2SST0ul Resources mentioned on the show: Diversity Sense Check Tool: https://www.insightsincolor.com/diversity-tool Inclusive Research Standards: https://www.insightsincolor.com/inclusive-research-standards The diversity funnel: https://www.insightsincolor.com/diversity-funnel
33:18
June 30, 2021
034: How to use augmented reality in market research
Jennifer Vogel chats with Jude Olinger of the The Olinger Group to discuss the topic. Voxpopme has partnered with Jude’s company to marry video surveys with augmented reality in market research. Join us for this live discussing. Feel free to ask questions in the comments of this post. Learn more about The Olinger Group here: https://lnkd.in/eg9cidy Learn more about video surveys in market research here: https://bit.ly/3wEafyj
36:21
June 23, 2021
033: Your brand wants to be socially active, but how do you know what your customers care about?
Many brands are being socially active or are considering it, but how do you know what to focus on?  Gilad Barash, vice president of analytics at Dstillery, joins me on this episode of "Reel Talk: The Customer Insights Show" presented by Voxpopme to share ideas and dive into the topic. Join us.   Check out Gilad's podcast, "Who's Your Data", that discusses life, data, AI and how they all interconnect!" On Apple: https://podcasts.apple.com/us/podcast/whos-your-data-podcast/id1550972541 On Spotify: https://open.spotify.com/show/5sM6fmBKW7ttoCk6Vswa5a More about Dstillery: https://dstillery.com/ Read more about the topic of brand activism here: https://bit.ly/3ClaaSM
26:45
June 16, 2021
032: How to pick your tech stack - a chat with Scott Brinker
We’ve talked about how to pick your technology on an episode with Khary Campbell which you can listen to here: https://bit.ly/3uPR3vP On today's episode, Jennifer Vogel dives into this topic again with THE chief mar-tech officer out there. Scott Brinker has been tracking the mar-tech landscape for years and is joining us on "Reel Talk." Read more of Scott's content: https://chiefmartec.com/ Find out how to add the market research tech to your tech stack here: https://bit.ly/3w1Hprf
39:09
June 08, 2021
031: What Your Customer Wants and Can’t Tell You - a chat with Melina Palmer
Communication certainly can be difficult. People don’t say what they mean and sometimes don’t say anything at all. While we have plenty of things to say on the show it is a real problem out in the real world. On this episode, we are joined by Melina Palmer - podcast host, author and instructor in behavioral science. Her new book “What your customers want but can’t tell you” just hit the bookshelves. Grab a copy of her book here: https://lnkd.in/ehrG5KZ To learn more about Voxpopme and video surveys: https://bit.ly/3vpyUpI
31:23
June 02, 2021
030: Are you sure your customer relationships are actually healthy?
Who wants to be in a toxic relationship? No one. Hopefully none of your customer relationships ever go from love to toxic but what if it goes from love to the friend zone? Let’s have a Reel Talk about customer health today! Jennifer Vogel chats with Braden Johnstone, senior vice president of customer success at Voxpopme where he builds lasting business relationships with customers, on this episode. Join us. To learn more about video surveys and Voxpopme: https://bit.ly/2ShYa29
29:56
May 25, 2021
029: Why data is not a replacement for talking to customers
Jennifer Vogel chats with Dr. Graham Kenny, a speaker, consultant, strategy expert and regular Harvard Business Review contributor. He wrote an article on why data cannot replace talking to customers - a topic I’m very interested in digging deeper on and thought would be of interest to you as well. Join us. Find out how video surveys can help you hear from customers: https://bit.ly/3oe0PWJ Read Dr. Kenny's article on the topic here: https://lnkd.in/gMtFSQ4
26:10
May 21, 2021
028: How market research can help determine the future of communications
Jennifer Vogel chats with Maher Beltaifa of Faurecia on this live recording of "Reel Talk: The Customer Insights Show." Maher won a Viddy this year for his video survey work to understand the future of communications and how people want to communicate in their cars. Join us for this episode.  Learn more about video surveys here: https://bit.ly/2RHv7Ff
33:03
May 11, 2021
027: How to do audience research on social media and the web - feat. Rand Fishkin
Jenn Vogel chats with Rand Fishkin, Founder of Moz and now SparkToro.  He launched SparkToro to help you identify your customers' biggest sources of influence, and the hidden gems⁠—so you can reach them where they hang out.  Join us.   To learn more about Voxpopme and video surveys: https://site.voxpopme.com/ For more about SparkToro: http://sparktoro.com
53:31
May 05, 2021
026: Making disruption happen for big brands
Disruption mixes with large enterprises about as well as oil and water. But it doesn’t have to be that way. David S. Kidder (CEO of Bionic) has a unique perspective on how to innovate to meet customer needs that you need to know about. Jenn Vogel interviewed David at the Virtual Insight Summit in 2021. For more on the conference: https://www.virtualinsightsummit.com/ For more on Voxpopme: https://site.voxpopme.com/
38:17
May 02, 2021
025: Insights without an insights team?! 🤯
Consumer research has primarily been the task of the insights team for ages. But can it be done without an insights team?  What does the future of our industry look like if more companies move in that direction? Lauren Stafford-Webb (CMO of SoFi) and Jean-Michel Hoffman (VP of Brand Marketing at SoFi) have thoughts on this subject to share. Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021. For more on the conference: https://www.virtualinsightsummit.com/ For more on Voxpopme: https://site.voxpopme.com/
44:56
May 01, 2021
024: Think you can’t learn from a SaaS company? Think again!
SaaS start-ups operate in a different world from big consumer brands, right? Maybe. But that doesn’t mean we can’t learn a thing or two from one of the biggest SaaS brands around. And there’s no one better to learn it from than David Cancel, CEO of Drift. Zappi President Ryan Barry interviewed David at the Virtual Insight Summit in 2021. For more on the conference: https://www.virtualinsightsummit.com/ For more on Voxpopme: https://site.voxpopme.com/
34:28
April 30, 2021
023: Making insights simple when revenue streams and customer groups are complex
We’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from. Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021. For more on the conference: https://www.virtualinsightsummit.com/ For more on Voxpopme: https://site.voxpopme.com/
35:56
April 29, 2021
022: New trends, iconic brands. How do they fit together?
The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain! Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021. For more on the conference: https://www.virtualinsightsummit.com/ For more on Voxpopme: https://site.voxpopme.com/
43:09
April 28, 2021
021: How to actually implement the customer feedback you’ve heard
Host Jennifer Vogel is joined by Ross Wainwright, CEO at Alida, one of Voxpopme’s partners, to dive into the topic. As Alida’s leader, Ross believes in a world where the best business decisions are those made with customers, not for them. Join us for this conversation to find out how companies can partner with customers. More about video surveys: https://bit.ly/3ndDNPj More about Alida: https://www.alida.com/
25:29
April 27, 2021
020: Getting leadership support and keeping it for market research
Video surveys have made it easier for brands to get feedback from customers quickly and in a way that they can use to improve customer experiences. On this episode, Jennifer Vogel is joined by an award-winning insights professional who has used video surveys to the fullest. Elisabeth Trawinski and the Insights & Analytics team won an internal award for “Putting Consumers First” at Reckitt and also the Video Customer Insight Award at the 2021 Viddys. To learn more about video surveys and the Viddys go here: https://bit.ly/32mszhO Read the article version of this episode here: https://bit.ly/2XbpHFv
33:19
April 20, 2021
019: Technology needs assessment: How to pick the right tech in your market research
Jennifer Vogel is joined by Khary Y. Campbell, an experienced insights executive and who has led cross-functional teams to use insights to drive customer understanding. He continuously focuses on using the best technology platforms available to help him reach his goals. Let’s find out how he does that. Read our blog post on technology assessments here: https://site.voxpopme.com/technology-needs-assessment/ To learn more about video surveys: https://bit.ly/3a4D2mh
50:39
April 13, 2021
018: Building high-performing teams - a chat with Tara Robertson
Offering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them. To discuss the topic, Jennifer Vogel is joined by Tara Robertson. Tara has built and continues to build high-performing teams. She’s the CMO at Teamwork and formerly at Sprout Social. Of course we want to hear how building teams that work can help us with customer experience. Read our related article on building teams: https://site.voxpopme.com/building-teams/  Try video surveys to hear from your customers here: https://bit.ly/3usNn3d
43:48
April 08, 2021
017: Voxpopme updates platform to only share positive feedback
Today, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide. We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at all – when customers only share negative sentiments. Of course, this industry-leading update is based on customer feedback. Listen to the show to hear more and read our news release here: https://bit.ly/3fw2O6v Happy April Fool's! Just a joke, obviously! Enjoy the show and be positive! 
23:55
April 01, 2021
016: How does content optimization fit into the customer experience?
We dive into the importance of content optimization and testing to create the best possible experience. To discuss the topic, VP of Marketing Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization - and tests everything, including loglines, talent, pilots, series and promos. To learn more about video surveys to gather and analyze customer feedback check out this article: https://bit.ly/3d8tNlD
29:33
March 31, 2021
015: How market research technology helps in customer-centricity
Today, we dive into how market research technology can help us understand our customers and create great experiences for them. On today's "Reel Talk: The Customer Insights Show", Jennifer Vogel is joined by Rick Kelly, chief product officer at Fuel Cycle - one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions, For more on video surveys: https://bit.ly/3928eBW
31:02
March 25, 2021
014: This episode's guest is against customer feedback! Why? Let’s find out...
This might be our most controversial topic, yet. Our guest is an outspoken critic against customer feedback so we wanted to find out why and see what we can learn from his thoughts … to maybe understand our customers better. Jennifer Vogel is joined by James Dodkins, who was listed as the UK’s #1 CX Influencer by Customer Experience Magazine 2020 and the UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine 2021. Learn more about video surveys here: https://bit.ly/3eosfWQ Connect with James here: jamesdodkins.com
42:01
March 17, 2021
013: How to build your company with customer-led business growth strategies
We all want our businesses to grow. For that we need customers - and repeat customers for that matter.  Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps  marketing and growth leaders be more effective. Use video surveys to level up your customer understanding: https://bit.ly/38vQMFS Learn more about Forget the Funnel: https://www.forgetthefunnel.com/
44:44
March 11, 2021
012: How humanizing the customer helps us understand them better
Understanding the customer is so important that we want to dive into that topic today with one of our 2021 Viddys Winners. Megan Kehr won the Video Hero Award this year for her work as an insights professional at PepsiCo. Listen to this episode to find out how she uses video surveys. To learn even more about video surveys go here: https://bit.ly/3rps3dC
25:19
March 08, 2021
011: How to grow your business through nontraditional growth strategies
Businesses want to grow and be successful. What are some of those strategies to affect growth and what’s the role of nontraditional business growth strategies? That’s what today’s episode is about. Jennifer Vogel chatted with Kristin Luck. With over 20 years of experience as a serial marketing measurement technology entrepreneur Kristin’s consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and "vice" categories like cannabis and sex tech. Try video surveys here: https://bit.ly/3bivsEm
28:26
February 24, 2021
010: How a customer experience program can help your business
Luke Williams, Global Head of Customer Experience at Qualtrics, joins Jennifer Vogel on today's episode of Reel Talk: The Customer Insights Show. Get customer insights through video feedback: https://bit.ly/2NxErtf
49:12
February 18, 2021
009: Customer-led product development through design thinking
Doing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. Today, let’s talk through the steps of customer-led product development and design thinking. Andy Barraclough, co-founder and CTO at Voxpopme, joins Jenn Vogel on today's episode. Try video surveys to know what your customers are thinking: https://bit.ly/3aL9QAo
41:51
February 14, 2021
008: The power of centralized data for useful consumer insights
We’ve all been in these situations where it’s hard to find data, leave alone turning it into insights that we can actually use to become more customer-centric. How do we structure, house and work with data to get usable insights?   That’s a big question that we are diving into in today’s episode with a leader in the insights industry.   Brenna Ivey, an experienced consumer insights and brand strategist, joined Jenn Vogel on today’s episode.   To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC
29:47
February 05, 2021
007: How to be accessible to customers - a chat with Shep Hyken
Shep Hyken joins Jenn Vogel on this episode of Reel Talk: The Customer Insights Show. Shep is a customer service and experience expert, keynote speaker and NYT bestselling author. He helps companies deliver amazing customer service experiences.  Connect with him here: https://hyken.com/ Find out more about video feedback here: https://bit.ly/3sVUAZC
34:49
January 28, 2021
006: Marketing teams: Who owns customer insights?
Eva Tsai, a marketing executive at Google, joins Jenn on this livestream of the Reel Talk: The Customer Insights Show.  They discuss: How the marketing team at Google Cloud uses insights How marketing teams are taking advantage of customer insights Skills marketers need to have to use customer insights And much more ... Find the video version of this podcast here: https://youtu.be/yz1-wRnnNfI?t=26 To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC
32:32
January 25, 2021
005: The evolution of consumer insights going into 2021
Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss:   How did companies get consumer insights before 2020?  How has customer behavior changed going into 2021?  How did brands go about getting customer insights quickly when things changed in 2020?  What does this mean for 2021 and beyond?   How do brands move to making getting and using customer insights a priority?   And more...   Learn more about Voxpopme: https://bit.ly/38z2ujC
31:02
January 25, 2021
004: Exploring the evolution of digital insights
This episode discusses insights evolution and how having better insights can be a competitive advantage. Jenn Vogel is joined on this episode by: Lori Hermann of Mondelez International Michelle Gansle of Mars Matt Landen of Perfect Snacks You can also watch the video version of this conversation here: https://voxpopme.wistia.com/medias/z153uiqsc0 To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC
30:09
January 25, 2021
003: Michelle Gansle: Insights Transformation During Uncertain Times
We sat down with Michelle Gansle, the global lead for insights transformation at Mars, to hear her recommendations for research during uncertain times in light of the COVID-19 pandemic. Watch the video conversation here. To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC
10:10
January 25, 2021
002: Creating a good customer experience - a chat with Lonnie Mayne
In this episode, Voxpopme CEO Dave Carruthers interviews the award-winning, internationally recognized keynote speaker, Lonnie Mayne. As CEO and Founder of Red Shoes Living, Lonnie has travelled the world to transform the customer experiences of leading brands in an array of sectors.  Through his innovative Red Shoes Living concept, he has had an immediate influence on the customer experience, company culture, leadership performance, and the way employees live their lives outside of work - transforming businesses and lives in the process.  Lonnie shares his take on the importance of CX, why stand-out CX matters and what the future looks like for CX. Watch the video version of the conversation here. https://www.youtube.com/watch?v=dlybw3zg3aQ To learn more about how to get customer insights through video feedback:  https://bit.ly/38z2ujC
13:53
January 25, 2021
001: Interview with Cherie Leonard: Research In The World of COVID-19
At the Virtual Insight Summit, we connected with Cherie Leonard, the lead for Foresight & Sustainability Insights at Colgate-Palmolive, to talk about how Colgate’s research priorities have changed, and their approach to foresight and predictability for consumer understanding  during the COVID-19 pandemic. You can view the video version here.
34:37
January 25, 2021