Helping you through the morass of language & hype surrounding Data Science, Analytics & Customer Insight. Each episode is an interview with a leader who is really delivering value from data.
(Our music is "Being Happy" from Purple Planet Music)
For our seventeenth episode, we turn our attention to Analytics and how analysts & their leaders can succeed in their careers. On this episode, I am joined by Harry Wilkes, Head of Customer Analytics for RELX.
During our chat we discuss his current role and career path, including the value of commercial focussed Database Marketing or lead generation roles. We review both technical and softer skills that can help leaders effectively manage their teams and analysts develop the skills they need. Out chat also includes lessons learnt from the book that Harry recommended in this blog post.
Harry shares his own experience and what is working for him and his team in their global consulting role supporting a wide range of businesses. A fascinating new perspective on common challenges. I hope you enjoy it as much as I enjoyed catching up with Harry.
For our sixteenth episode, we return to interviews with Data Science leaders working in business today. I am joined by Gwilym Morrison who leads Data Science at the UK mutual insurer, Royal London. During our chat we discuss his current role and career path, including his transition from analyst to a people leader. Gwilym usefully shares the 6 skills that he has identified as needed within Data Science teams. These are well worth hearing and reassuring, as they map across to a number of topics we have already covered on Customer Insight Leader blog. He also calls out the Data Science Radar framework from Mango Solutions, who have previously shared their view on achieving Data Science readiness. So, plenty of tips for other leaders and I hope you really enjoy our conversation.
In this fifteenth episode, we turn our attention to Data Visualisation. I'm in conversation with Jon Schwabish, economist, senior fellow at the Urban Institute in Washington DC & data visualisation author/trainer/consultant with his own firm PolicyViz.com. Our wide ranging conversation explore the critical need for data visualisation skills, the generous data viz community and developments in the tools available. We also reflect on lessons for all analysts from Jon's latest book "Elevate the Debate", plus mention the collection of charts Jon shares online. I really enjoyed this conversation and encourage you to check out a number of the resources we mention via different sections of policyviz.com (including his recommended podcast).
In this fourteenth episode, we go deeper into leadership & psychology. I interview Ty Francis, founder of Meus, Gestalt leadership coach, consultant and filmmaker. Together we explore the need for the work he does with leadership teams seeking development, transformation, culture change and communication. This blossoms into a conversation about human beings, real transformation, Gestalt principles and creativity. We consider, more deeply, how leaders (including technical leaders) can more fully express themselves and serve the wider organisation. This includes the role of filmmaking & poetry. A lot to enjoy in this longer episode, so settle down to savour this one.
In this thirteenth episode, lucky for you, I interview Kanika Chaganty who is CDO for Vitality UK (a leading health insurer). Her background is both in Business Intelligence (with a technical understanding of operationalising data) and in strategy/innovation (with a Post Grad diploma from Oxford University). We talk about her career journey, including the importance of hybrid (business + technical) skills. We also explore the role of the CDO (perhaps CDO 2.0) as well as how Kanika has benefitted from working in different countries during her career. She shares useful tips for both experienced managers and those starting out in their data careers. I hope you find our very enjoyable conversation useful.
In this twelfth episode, I interview Tom Lloyd who is the Managing Director of MetaMetrics. As you hear in our conversation, his agency focusses on applying Econometrics and helping clients measure what drives their sales. With so much experience of applying marketing analytics & modelling for clients, Tom has plenty of practical advice to share with us. During our conversation, we covered a number of topics that I know readers of our blog have raised. From econometrics to customer insight, analytics to marketing & business questions. His experience “in the trenches” with clients shines through when we discuss topics like entrenched hypotheses & managing analysts differently. Hope you enjoy this one.
In this eleventh episode, I interview Orlando Machado who as well as having an academic background (PhD in Applied Statistics), also had an illustrious commercial CV spanning roles at WPP, dunnhumby, Money Supermarket & now Aviva. We talk about Data Science & where it adds value, as well as Orlando's tips on where to focus and the skills that are needed. Along the way in this conversation we touch on the need for commercial understanding, alignment to strategic priorities & not innovating in isolation from your main business. Lots to learn from this eloquent leader.
In our tenth episode, I share another interview from the archives. This one is with Sameer Rahman (who at the time was Director of Data Science at EDIT agency & Chairman of CIM Wales). He is now Director of Insight at the Royal Mint. In this interview, he shares his agency-side & especially Marketing take on Data Science & the skills analysts need. Lots of sensible advice on skills and the questions that analysts should ask themselves. Plus lessons from Sameer's career journey & how his book "Applied Predictive Modelling for Direct Marketing in R (or SAS)" can help you. Well worth a listen.
In this ninth episode, we return to our focus on Data Science & Analytics leaders. I interview Enda Ridge who is both an experienced Data Science leader (Sainsburys, KPMG, EY) and also the author of "Guerrilla Analytics". Following a rave review for that book on Customer Insight Leader blog, in this conversation we discuss Enda's career, tips for others & some of the themes from his book. Common themes proved to be the need for a scientific approach (including rigour & reproducible results) as well as the focus needed on understanding your problem, data extract/receipt/load & communication. A really enjoyable chat which I hope is useful for analysts at all stages of their career.
In this eighth episode, we again respond to the challenge of needing to work from home productively. This episode is an interview with a globally recognised CX expert, who has been working from home for over 20 years. Annette Franz is CEO & founder of CX Journey, as well as being chairwoman of the CXPA, author of "Customer Understanding" and regularly recognised CX consultant & coach. In this conversation we discuss her experience of learning to work effectively from home, including habits, apps & environment. Lots of honest pragmatic advice to help many leaders who are making this transition in a less than ideal environment. We hope it helps you.
This seventh episode is another from the archives (recorded for our blog back in 2018 and still worth sharing). Paul Laughlin interviews Norma Dove-Edwin who is still the Chief Data & Information Office (CDIO) for Places for People Group Ltd. In this conversation we discuss Norma's career journey, GDPR, data protection & ownership more broadly, as well as project management & agile working. That and much more for you to enjoy in this data focussed conversation.
In this sixth episode, we again respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leadership coach who has been working from home for many years. Kevin Watson, founder of My Own Coach shares his tips for working from home effectively & finding your own rhythm. He shares how he enjoys working more flexibly and some tips (and apps) that have helped him become more focussed & productive working this way. I hope it helps you.
This fifth episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Elsbeth Kottelenberg, at the time she was Senior Customer Insight Manager for UBM (she is now Head of Visitor Experience for Informalities Markets). An opportunity to hear a Customer Insight/Market Research perspective on the challenges of this role, including the insights needed by B2B and B2B2B businesses. I hope you find it helpful.
In this fourth episode, we respond to the challenge many leaders are facing, of needing to work from home for an indefinite period. This episode responds to that challenge by interviewing a leader who has been working from home for 19 years. William Buist, founder of WilliamBuist.com shares his tips for working from home effectively & how to overcome your initial difficulties. William shares how his home office evolved and the lessons he learned along the way, to more productively work from home. I hope it helps you.
This third episode is another from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Martin Squires, at the time he was Director of Data, Insight & Analytics for HomeServe. In this conversation we discuss Martin's career journey, selling double glazing, chickens, football, the continued need for analysts & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.
This second episode is one from the archives (recorded for blog back in 2018 and still worth sharing). Paul Laughlin interviews Ryan den Rooijen, at the time he was Global Director of Data Services for Dyson. In this conversation we discuss Ryan's career journey, the need for people skills & visualisation, recommended leadership books & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.
In this first episode, Paul Laughlin interviews Harvinder Atwal, CDO of MoneySupermarket Group. In this conversation we discuss Harvinder's career journey, his latest book "Practical DataOps", the need for such teams, why data products are more useful than insights & his tips for those starting out in their data careers. That and much more for you to enjoy in this open conversation.