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CutToTheChase.fm

CutToTheChase.fm

By Ravi Jayagopal
Business, Marketing and Tech Tips For Entrepreneurs and Digital Creators - Quick, Short and Simple episodes with zero fluff, and packed with value.
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Comment Polls vs. Checkbox Polls on Facebook or Twitter - 100
If you've ever been a part of a Facebook group, you've probably seen someone post a Poll, usually asking questions like... Who should I host my podcast with? Polls are great if you really are looking for people to vote on the answers, and you want to be able to quickly know the results and find a winner, or a trend, at the end. Unfortunately, neither Facebook or Twitter consider those check-box marking action as "engagement" - at least not enough to give your post any kind of a boost in the algorithm.
04:16
October 17, 2020
Using a Regular Web Host For Storing Your Podcast Audio Files - 99
I see a lot of new podcasters doing this: They have a website, and they're hosting it with a regular web host like Godaddy or Dreamhost or Hostgator etc. And their current web host is probably promising them unlimited bandwidth and tons of storage space. So they're like: Why can't I just host my podcast audio files on my own web host, and use a plugin like PowerPress to create my podcast RSS feed? Why do I need to pay for a podcast host? On this episode, I explain why. https://CutToTheChase.fm
04:53
January 21, 2020
My Twist on a Tweet for Digital Creators - 98
I recently saw a post on twitter from @Matineegirl, in which she wrote: Read because you want to. Read whatever floats your boat. Read as quickly or as slowly as you do. Read books only with orange covers if you want to. Read 1 book or 500 books a year. There are no rules. Just read. That's so awesome! I loved that tweet. So I re-tweeted that by adding my own little twist for Digital Creators. Listen to the show for the rest at https://CutToTheChase.fm
02:42
January 6, 2020
How Can I Help You? - 97
How can I help you? In general, that's a great thing to say to someone in most situations. Like, if you're a company owner or an employee, and you get a call, you can pick up the phone and say, "Hi, How can I help you?" Except... that's probably the worst thing to say on social media to a stranger who has just accepted your friend request. Listen to the show for the rest at https://CutToTheChase.fm
04:11
November 6, 2019
Generosity of Strangers is a Flawed Business Model - 96
Think about these 3 lines from that Wikipedia fund-raiser email: * "This is awkward to admit, but I have to be honest: 98% of our readers don't give" * "they simply look the other way." * "You are part of the 2% of readers who donated to support Wikipedia" Listen to the show for the rest. https://CutToTheChase.fm
03:40
October 24, 2019
Don't Touch, It's Friday (DTIF) - 95
You know the saying: "If it ain't broke, don't fix it"? That rings very true especially when it comes to mission critical systems like your website or computer software. And it is EVEN MORE true when it comes to making big changes - or even small changes - on a Friday. Listen to the show for the rest. https://CutToTheChase.fm
04:05
October 22, 2019
Own Your Platform (OYP) - 94
If you are a digital creator, it is absolutely critical that you Own Your Platform. Listen to the show for the rest. https://CutToTheChase.fm
01:31
October 16, 2019
The King of Podcasts - 93
I recently saw someone ask this in a Facebook group: Who will be the king of Podcast Streaming in the battle between Spotify vs Apple? So here's my answer... Listen to the show for the rest. https://CutToTheChase.fm
03:22
October 16, 2019
Judging a Book by its... Table of Contents? - 92
The saying goes that people judge a book by its cover. That is still true to some extent. But what's even more today in the age of endless stream of content and information and noise, is that your book is no longer being judged by just its cover, it is judged by its table of contents. So if someone were to look past the cover of your life, and look into the table of contents of the content you're putting out there into the world, what will they learn? What will I learn? https://CutToTheChase.fm
02:24
July 29, 2019
Warm White vs. Cool White Lights - Ep 91
When selecting lighting for your home or office, other than just brightness, there's one other very important thing you need to consider: And that's the "temperature" of the light. Warm white lights are those that have a very warm, orangey or yellowey tinge. Also know as soft white. Cool lights are more bright, more white, and have a cool bluish tinge. Also known as bright white or daylight white. So where are and how these used? Listen to the show for the rest. https://CutToTheChase.fm
05:27
June 19, 2019
Live Videos That Are Not Live - Ep 90
One of the best ways to overcome anxiety or nerves that you may have when recording a live video on Facebook or YouTube or Periscope, is not to not do a live video at all. I don't mean "don't publish live videos". I'm saying "don't do it live". Confused? Listen to the show for the rest. The 2 biggest tools you need to true live video, or "fake-live video", as I call it, are both actually free! I cover this in my online course titled DOPE: Do Once, Publish Everywhere - https://SubscribeMe.fm/dope
03:16
April 16, 2019
Micro-Tip: How to Overcome Fear of Creating a Video - Ep 89
Keep the video short. I call this the micro-tip strategy. Create a short 30 second to 1 minute video with a short and sweet tip about your niche. So for eg, in my niche, which is digital marketing, creating membership sites and online courses, a micro tip would be: "Hey, don't use YouTube for hosting your sales and promotional videos, because starting last September, YouTube made a major change to what shows up at the end of your videos that are embedded on your website." https://CutToTheChase.fm
03:02
April 10, 2019
Ryan Toysreview - Ep 88
Ryan has a YouTube channel called Ryan Toysreview , which has 18 million subscribers, and over 26 billion video views, and an article in Forbes, says "earning him $22 million in the 12 months leading up to June 1, 2018". Do you think this little kid started a channel with the intention of making money? Of course not. Forbes: https://www.forbes.com/sites/maddieberg/2018/12/03/how-this-seven-year-old-made-22-million-playing-with-toys-2/ https://www.youtube.com/channel/UChGJGhZ9SOOHvBB0Y4DOO_w
03:06
March 22, 2019
Go Where Your Customers Are - Ep 87
Have you watched Better Call Saul, where the main character Jimmy specializes in Elder Law, befriends the residents of a senior citizen home and plays bingo with them, and turns them all into clients? You could say he is being a bit manipulative there, or you could see the other side of it, that Jimmy is actually genuinely interested in the seniors, he cares for them, wants to protect them and give them the best possible service, and make sure no one else rips them off. https://CutToTheChase.fm
02:60
March 11, 2019
How to Build Influence - Ep 86
Building influence, and earning the trust and respect of your audience is easier said, than done. There are so many different things you have to do, for an extended period of time, in order to earn those. I'll name a few things here... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:49
March 7, 2019
How to NOT Build Influence - Ep 85
Influence is not built simply by sharing cool or interesting or funny stuff online. We see this every single day on every single platform - people sharing really funny videos, heartwarming videos, heartbreaking videos, baby and cat and family videos, and crazy memes and breaking news. So what if you got a lot of likes or comments on that 3rd party content you shared? What does that really do for you? To listen to older episodes of this show, visit https://CutToTheChase.fm
02:32
March 4, 2019
Dime Sale - Ep #84
During my recent launch of my online course, titled DOPE: Do Once, Publish Everywhere, I did something called a Dime Sale. A dime sale basically means the price goes up every so often. The original concept of the dime sale, was that it would go up by 10 cents every hour. And hence the name dime sale. So I decided to something similar. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:59
February 28, 2019
This is so DOPE - Ep #83
The name of my new course is DOPE: Do Once, Publish Everywhere - https://SubscribeMe.fm/dope/ So why is it important to publish your content on multiple platforms? The biggest issue facing every digital marketer and content creator today, is getting their message out in front of the biggest possible targeted audience. So if you don't already have a massive email list, or you're not already a celebrity and don't have a huge following on Instagram, or Facebook, how do you build an audience from scratch?
04:05
February 20, 2019
Short Clips or Not - Part 2 - Ep #82
Back when I was still living in India, my late father R.N. Jayagopal was the Vice-President of the (Asian) Indian version of ASCAP, called IPRS - Indian Performing Rights Society. I've seen up-close and personally, what a nasty hassle copyright issues can be, for both the creator and the user. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
05:23
February 6, 2019
Short Clips or Not, Be Careful with Copyrighted Content - Ep #81
Someone recently asked on Facebook: What's the law around having short clips from songs on a podcast - like a music podcast where we are discussing the songs? I'm not a lawyer, and this is not legal advice. There is no black-and-white answer to this. Even with all of my thoughts I'm about to share with you, there's going to be a lot of "it depends", which only goes to show you how tricky this subject is. Listen to the episode for the rest. https://CutToTheChase.fm
03:59
January 28, 2019
Everything is Marketing - Ep #80
You can sell a lousy product with great marketing. Heck, you can sell a product that hasn't even been created yet, with great marketing. Marketing is critical even to raise funds for a non-profit. Or run a successful crowd-funding campaign for a good cause. Creating more content, is not content marketing. So stop creating, and start promoting. And to listen to older episodes of this show, visit https://CutToTheChase.fm
04:15
January 23, 2019
How to Spin 1 Epic Piece of Content into 3 - Ep #79
There are 3 basic pieces of content that you need today, in order to sell something online. 1. Your Sales Page 2. Your Sales video. 3. Your Ad Video And here's how you can save a lot of time, effort and headache, by creating one epic piece of content first, and then repurposing that into the 3 major pieces of content. And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:15
January 16, 2019
WIIFY is the New WIIFM - Ep #78
You have probably heard of WIIFM - What's in it for me. Now, normally empathy is a problem for most people, even me. Doesn't matter how much we talk about looking at something from someone's eyes, or walking in someone's shoes, or being in their shoes, all of that is great, it's not just the idea that matters, but how you position it matters. So every time you think of the buzzword WIIFM - What's in it for me - the whole point is lost every time you say the word ME. https://CutToTheChase.fm
02:17
January 7, 2019
Sell First, Create Later - Ep #77
Here's the problem with a lot of entrepreneurs and digital creators. They spend a lot of time creating an elaborate online course, or a video series, spend months working on the content, setting up the website, and the membership site, and they launch it to their list, and get... crickets. So instead, sell first, and then create later. It will save you a whole lot of time, money, effort and heartache down the line. Listen to the show for the rest at https://CutToTheChase.fm
03:10
December 31, 2018
From Beliefs to Destiny - Ep #76
It was Mahatma Gandhi who talked about going from Beliefs to your Destiny Your beliefs become your thoughts, Your thoughts become your words, Your words become your actions, Your actions become your habits, Your habits become your values, Your values become your destiny. Listen to the show for the rest at https://CutToTheChase.fm
01:42
December 27, 2018
Email Newsletters - Ep #75
Newsletters are different from direct response emails in the following ways: The goal of a Newsletter is not to get the reader to click on one link. In fact, there could be multiple links in a newsletter. The word "news" in newsletter means you're offering something that is newsworthy. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:47
December 17, 2018
Direct Response Emails - Ep #74
A direct response email is defined as something that is written to evoke an immediate response and compel the reader to take a very specific action - and usually, that is to click on a link in the email. There's just one goal for that email - just one call to action. To get them to click on a link. But such emails are just one side of the email marketing coin. Listen to the show for the rest. https://CutToTheChase.fm
02:16
December 14, 2018
SocialPosts.txt - Ep #73
It would be such a waste if you’re not keeping an archive of all this barrage of content you’re generating for your audience, fans, followers and customers. And that’s why, I recommend that you create a text file on your computer - I call it Social Posts.txt. And then, on a daily basis, every time you write any piece of content for any platform, just copy and paste into this file. And I always post the latest content at the top, just so you know. Older episodes at https://CutToTheChase.fm
02:41
December 10, 2018
Feeding The Insatiable Content Monster - Ep #72
One of the biggest skills you need as an Entrepreneur and Digital Creator, is ability to be the “Subject-Matter Expert” (SME). And if you wish to be the face of your company, or build a personal brand, then you have to be able to create a ton of content. There are so many ravenous, insatiable platforms today that constantly need your attention. Content for: Your public blog, Your newsletter, Your Autoresponder Series, Facebook, Instagram, LinkedIn, Medium https://CutToTheChase.fm
02:18
December 7, 2018
How to Build an Audience From Scratch - Ep #71
Probably the single biggest burning question today on every single entrepreneur and creator's mind. Building an audience from scratch is one of the hardest things to do, whether you have an existing business that's trying to enter a new market, or you're a brand new entrepreneur who's building a following for the very first time. That's why it is easier to keep creating new products & services for your existing audience, than to keep going into new markets and trying to build an audience from scratch.
01:55
December 5, 2018
How To Grow Anything - Ep #70
There are really 3 basic ways to grow your business (or get better at anything, for that matter). 1. Spend Time 2. Spend Money 3. Spend a Bit of Both Time And Money And that's what I talk about on today's episode. Listen to the show for the rest. https://CutToTheChase.fm
02:45
December 4, 2018
Brilliant 5, Blah 95 - Ep #69
For promoting my book, I bought "1001 Ways to Market Your Books". Long story short, there's a reason why it has 1001 ways to promote a book, because it lists every dang method there is, however basic. So if a list is showing you 1001 of ways of doing something, then that list is usually full of obvious things, and so watered down, that only 5% of it is actually going to be useful and impactful. And that's how I came up with my "Brilliant 5, Blah 95" strategy. https://CutToTheChase.fm
02:49
November 29, 2018
I Don't Care If I Make Money With This - Ep #68
When you're first getting started, it's ok to say "I don't care if I make money with this", to not care about monetizing your craft. But as we age, things change. Our wants, needs, priorities. So while it may have been ok to not care about making money with your craft when you're younger, at some point, the bills come calling. So you will have to make a choice... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:14
November 26, 2018
It Must've Sucked To Be Tarzan - Ep #67
Know that inspirational quote that goes, If a baby falls down a 100 times learning how to walk, then it doesn't care about failing. It is meant to motivate people, inspire them to not worry about failure. And to get right back up each time they fall. As a fun sidebar, I was thinking about the other side of this quote. What happens if the baby has no help getting up? It must've sucked to be Tarzan, but it doesn't have to suck to be where you are in your business. https://CutToTheChase.fm
03:02
November 23, 2018
New Customers vs. Existing Customers - Ep #66
Yes, some things are really painful if you have to keep doing them month after month, year after year. And that's what happens when you sell one-time products, rather than recurring products. Listen to the show for the rest. Keep listening to this podcast at https://CutToTheChase.fm and my other podcast about membership sites and online courses at https://SubscribeMe.fm . And I'll make sure you stay focused on doing the right things, the right way, for your business.
03:30
November 21, 2018
The Greatest Quotes That People Never Said (But I Wish They Did) - Ep #65
On today's show, I wanted to mention some of the greatest quotes that people never said, but are so good, that I wish they would've said it. Here'probably THE most famous one: "The definition of insanity is doing the same thing over and over again and expecting different results." - attributed to Albert Einstein. But he never said it. There's more... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:27
November 19, 2018
3-Stars Are Actually Worse Than 1-Stars - Ep #64
Here's one thing I've noticed across different platforms where there's a star rating system. Normally, you would think that a 1-star rating is like the absolute worst right? Of course, 1 is the worst, and 5 is the best. So if you get a 1-star review on Amazon, it must mean it's the end of your content, because now no one else is going to buy or subscribe to your content because of that horrible rating right? 1-star ratings are not as bad as you think they really are. https://CutToTheChase.fm
04:21
November 16, 2018
Preneurvana - Hierarchy of Entrepreneurship - Ep #63
You know Maslow's hierarchy of needs? I have created a new pyramid similar to that. I call it "Ravi's Hierarchy of Entrepreneurship" (aka "Pyramid Scheme" LOL!). This pyramid I'm about to describe is easier to follow if you can see the actual image. Go to my Instagram account at https://CutToTheChase.fm/instagram and that should take you to my personal instagram account where you can see the colorful image. It has 6 levels. Listen to the rest at https://CutToTheChase.fm
05:03
November 14, 2018
When To Say Yes - Ep #62
So say "YES" to more things when you're younger. And if you have a younger one in your life, be sure to make them listen to this episode. And some day, you have go to say "NO" to more things, so that you can excel at the few things that you've already said "YES" to. And if you're not sure what to say yes to, and what to say no to, check out my Royalties-based coaching & mentoring program where I will coach you for free, in exchange for royalties from future sales. https://SubscribeMe.fm/coaching
02:22
November 12, 2018
Epic Value-Bombs - Ep #61
What if you spent 3 days thinking ONLY about how to create a better lead magnet? And how about you give me an epic piece of knowledge, that I can use right away? Something that will just wow your subscribers? I call these "Epic Value Bombs". Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:60
November 8, 2018
The World's Worst Call To Action - Ep #60
A lot of websites I come across, don't publish an email signup for on their home page. Even if they do, it's probably buried somewhere towards the bottom of their page. And the headline usually says something super dull and boring, like "Sign up for our newsletter". That has GOT to be the world's worst call to action. To check out all of the tools I use in my online business, https://SubscribeMe.fm/tools/ And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:43
November 7, 2018
Likes and Loves Won't Show You The Money - Ep #59
Do you know what are some things that will NEVER EVER show YOU the money? Likes and Loves and Wows and Sad Faces on your posts, Comments, asking me to respond to your post with a GIF showing you how I feel, asking your followers to guess which one of the 10 concerts that you've never been to, asking me to post the 8th photo from my camera roll. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:18
November 6, 2018
How to Become an Overnight Success - Ep #58
There are literally thousands upon thousands of quotes from accomplished people all over the world, who have talked about how they became an overnight success, and here are a few. Notice a pattern here? Yeah. Every "overnight success" story actually took many many years to create :-) I started selling online in 1997. That's 21 years ago. And I still don't feel like I have arrived. So don't compare your first step with someone who has already walked a thousand miles and get discouraged.
02:58
November 5, 2018
When Things Go Sideways - Ep #57
When you give a lot of value, and have been doing it for a long time, you have a great offer, a great value prop, good positioning, and clearly articulate the benefits of what you're selling, and how you can help people, and on top-of all of that, if you can also GUARANTEE results, you can get a huge win. To learn more about the coaching program that I mentioned earlier, the one that got me my biggest 3-day payday ever, visit https://SubscribeMe.fm/coaching/
03:01
November 2, 2018
Only 3 Ways to Make Money - Ep #56
I don't believe too much in all the woo-woo books and secrets and seminars that tell you all you need is to believe in yourself, say all the affirmations with great conviction and great things will magically start happening for you. In my opinion, there are only 3 ways to make money... Listen to the show for the rest. To check out my "Guaranteed Results" Coaching Program, visit https://SubscribeMe.fm/coaching/ And to listen to older episodes of this show, visit https://CutToTheChase.fm
04:07
November 1, 2018
No List + No Products = Big Problem - Ep #55
You might have seen questions being asked of experts, like: "If you were given 30 days and a starting budget of just $500, and you had to make $5000 dollars in those 30 days, what would you do? Oh, and you can't use your list or products. If you stripped away everything else, 2 things you need 1) A product that people want, and will pay for, and #2) A list of qualified people who know, like and trust you, that you can make this offer to. Listen to older episodes at https://CutToTheChase.fm
03:08
October 31, 2018
Horses for Courses - Ep #54
It is an old English saying that means, it is important to know that different people are suitable for different activities because everyone has different skills. So basically, what might be good for one situation, might not be good for another. You could say the same thing about being an entrepreneur: Not all methods of marketing, not all tools, techniques and strategies or platforms are applicable to every situation. To listen to older episodes of this show, visit https://CutToTheChase.fm
02:57
October 30, 2018
Meme-Killer - Ep #53
Turns out, the right way to pronounce it is: Meme. And according to the dictionary, a meme is a humorous image, video, piece of text, etc., that is copied (often with slight variations) and spread rapidly by Internet users. And back in September 2018, the European Union passed a new Copyright Directive. And the directive's Article 13 has been called as a "meme-killer", and here's why... Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
04:20
October 29, 2018
Fair Use and Copyright Infringement - Ep #52
Many new entrepreneurs are frequently confused about copyright. You cannot use an image that you found on a Google image search, or on somebody else's website, or some commercial stock photo website. You cannot use that photo or image in your articles, in your blog posts, or in your videos and so on. Same thing goes for Audio or Video. The general rule of thumb is, if you didn't create it, you can't use it. And there's more. Listen to older episodes of this show: https://CutToTheChase.fm
04:12
October 25, 2018
The Giveaway - Part 2 - Ep #51
So if you are a podcast hosting company or a video hosting company, you could give away say, a podcasters' studio kit, or a YouTuber's video kit, which includes microphones and stands and mixers, or just those items separately, without necessarily being a bundle. If you are in the photography niche, you could give away DSLR cameras or camera kits and accessories. Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
03:60
October 24, 2018
The Giveaway - Ep #50
Giveaways are great at quickly building a big list. But the list quality will not be too high, if you're not careful with the actual prizes you are giving away. Just because someone gives you an email in return for something free, doesn't mean they're the best prospect for your business. For Giveaways to work, you have to give away something of really high perceived value. Simply giving away ebooks and reports and online courses are not going to cut it. https://CutToTheChase.fm
02:28
October 23, 2018
The Reverse Squeeze Page - Ep #49
Reverse Squeeze Page example: https://CutToTheChase.fm/reverse A typical landing page where the only goal is to get an email signup, is called a squeeze page. I guess the idea is that you're trying to squeeze the email id out of a visitor. Instead, what if you switched it around? Create a landing page, which offers some value right away. Like, the first part of a multi-part video series where they can learn something right away, before committing to even something as simple as giving you an email id.
03:37
October 22, 2018
3 Lead Magnets That Are Better Than A Webinar (Content Upgrades) - Ep #48
I prefer 3 types of magnets over a webinar, every single time. NOT because webinars are bad, or because most webinars suck, but because webinars are really not the best for the top of the funnel - as in, cold traffic, which means people who don't know/like/trust you just yet. So here are my top 3 favorite types of lead magnets: #1: ... Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
04:37
October 19, 2018
Stop Distracting Them From YOUR Own Content - Ep #47
Podcasts have gotten huge, because people can listen to them on their own time, because they don't have to sit in front of a computer to do it, they can pause and rewind and fast-forward and even skip entire episodes if they want to. YouTube became the world's 2nd biggest search engine - #1 is Google, by the way, and oh, Google owns both of them. Listen to the show for the rest. To listen to older episodes of this show, visit https://CutToTheChase.fm
04:09
October 18, 2018
Everybody Sounds Drunk - Ep #46
A webinar is a lead magnet - you give them value, they give you their email id. Video is great at building rapport, and much more fun than a boring PDF report. So that's really what your webinar should be: Packed with great value, VERY little fluff, then you make an offer at the end. Doesn't HAVE to be an obnoxious sales pitch, but there absolutely needs to be a call-to-action. Check out my Kindle book about creating an Alexa Flash Briefing: https://CutToTheChase.fm/flash/ https://CutToTheChase.fm
04:13
October 17, 2018
Why Webinars Are Dying - Ep #45
Q: What do bad Karaoke singers, and most Marketers who use Live Video, have in common? A: They both suck and they don't even know it! People are just tired of these "fake webinars", which are nothing but a pre-recorded video, with a drawn-out intro, presenter usually starts off slow, welcomes listeners as if there are real people listening live. Check out my Kindle book about creating an Alexa Flash Briefing, book at https://CutToTheChase.fm/flash/ https://CutToTheChase.fm
04:52
October 16, 2018
The Real IG That Is Critical To Your Business - Ep #44
No, I'm not talking about IG as in Instagram - I'm talking about IG as in Instant Gratification. We humans are inherently wired to want things RIGHT NOW. Not next week, not tomorrow, not even in an hour. Like, RIGHT NOW. And nothing has made delivering things RIGHT NOW like the Internet, right? Yet why is it that marketers make it so difficult for their potential audience to get to the meat of their content? Listen to the show for the rest. Listen to older episodes at https://CutToTheChase.fm
03:03
October 15, 2018
Exit Strategy - Ep #43
At some point in your life, you're going to want to sell your business. It could be because you just want to cash out and retire, or because you have a bigger calling in life that you have always put off, or maybe you just want to chill and watch sports and go to your grandkids' basketball and soccer games and hang out with your family. Check out CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:54
October 12, 2018
The Entrepreneurial Gap - Ep #42
There's a difference between working ON your business, vs working IN your business. Artists don't necessarily make great marketers. Skilled Technicians don't necessarily make great CEO's. Which is why, according to Bloomberg, 8 out of 10 entrepreneurs who start a business fail within the first 18 months. A whopping 80%. Gone! Check out http://CoolCastPlayer.com , a pretty and powerful podcast player for WordPress. And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:45
October 11, 2018
Replacing Your Boss With Yourself Is Not Entrepreneurship - Ep #41
I recently saw a friend on Facebook post this on Facebook. For the sake of privacy, let's call him Sam. And Sam has a graphic design firm. Sam wrote: I quit my day job in 2015 to pursue my dream job - only to find out it was the wrong dream. Now 98% of my income comes from graphic design work for my clients. What my friend ended up doing, is replacing his workplace boss, with himself. Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:51
October 10, 2018
Be Careful Who You Follow - Ep #40
There was a huge launch recently by a big-name marketer, well, at least he was a big name in the past. The idea is basically, do a big launch, create fake scarcity by saying you are going to shut down sales of the product for the rest of the year. Fake scarcity, extreme hype, barrage of emails, unethical offers - this type of overaggressive, overly-hyped, sleazy marketing probably worked in the early 2000's. But it just won't fly today. Listen to the show for the rest. https://CutToTheChase.fm
04:20
October 9, 2018
Put Your Pen Down, Script it & Rehearse It - Ep #39
As much as that sounded like Missy Elliott's "I put my thing down, flip it and reverse it.", it wasn't inspired by that song... at all. Ok, maybe just a little bit :-) But seriously, the topic for today, which is, put your pen down, script it and rehearse it, has only to do with how writing a script is such an integral part of the content creation process. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:29
October 8, 2018
6 Easy Ways To Get Content Ideas - Ep #38
Whether you're doing a YouTube video, podcast, writing a blog post, or a Kindle book, you need content ideas. You can create how-to content based on that information, use it for an FAQ, as in, frequently asked questions, you can use it for your Instagram and Facebook live and non-live videos, use it in your webinars, have a User Questions section on your podcast, or do an "AMA", or Ask Me Anything episode, use it to create the TOC for your Kindle book, or online course. https://CutToTheChase.fm
02:51
October 5, 2018
Time or Money - Ep #37
For everything in life, there are primarily only two ways to pay for them: 1) Your Time, or 2) Your Money When you're getting started with any business venture or project, the temptation is usually very high to spend a LOT of time, and very little of your money. We tell ourselves, since I'm not making any money now, let me not waste any money on resources, I have more time than money, let me spend as much of my time as possible on this project. => https://CutToTheChase.fm
04:28
October 2, 2018
How Bad Do You Want It? - Ep #36
People will stand in line for 3 days to get an iPhone. Stand in line for weeks to get concert tickets. Line up for days to get into the mall first on Black Friday. Spend thousands of dollars on stuff they don't really need. Maybe they want it, but don't need it. You don't need a new iPhone every year. Or even every 2 years. So in the end, it all comes down to this... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:14
October 1, 2018
Which Social Media Platforms Should You Focus On? - Ep #35
I was recently asked by a new coaching client, which social media platforms they should focus on? A lot of people have the same questions and concerns, mostly because they see a lot of big name influencers out there, who make it seem like they're on all of the social media platforms. They spend $$$ on their social media marketing team. But for most people, it's not feasible. To listen to older episodes of this show, visit https://CutToTheChase.fm
04:09
September 29, 2018
The Gatekeepers Are Gone - Ep #34
What seems like just a few years ago, there were gatekeepers for media. If you wanted to publish a book, you had to get accepted by a book publisher. If you wanted to have your own radio show, you needed an actual radio station. If you wanted your own TV show, you had to wait for a Cable TV network to sign you. But now, the gatekeepers are gone. Diminished. Destroyed. Disappeared. To listen to this episode and older episodes of this show, visit https://CutToTheChase.fm
02:54
September 27, 2018
Authenticity: What It Really Means - Ep #33
Authenticity is a word that's thrown around a little too casually these days on social media. There's a general misconception that authenticity means you express every thought, feeling, emotion and event in your life in an unfiltered way to your followers. Now, some of that is valid. But you know what makes you utterly inauthentic, even if you're conveying things that are completely true and "authentic" in your mind? To listen to this and older episodes of this show, visit https://CutToTheChase.fm
03:34
September 26, 2018
Cut Out the BS (I Don't Mean Just "BackStory") - Ep #32
Recently, I saw an ad on Facebook from a famous marketer. He was relaunching his course this year, like he does every year. So I wanted to know what his new funnel was this time. What I noticed, was that this same-ol same-ol process that worked in past years, doesn't work as well right now. To learn more about creating an online business, create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm
04:17
September 25, 2018
My Man-Spider Quote To Help You Accomplish Anything - Ep #31
The original quote from Uncle Ben - With Great Power comes great responsibility - actually doesn't make much sense, for most people anyway. It is basically telling me, that WHEN I get to the point of having great power, it comes with great responsibility. Well, that doesn't tell me what I should do to GET to the point of having great power, right? Which is why MY new twist on that quote will make sense for many more people: And that is... Listen to the show for the rest. https://CutToTheChase.fm
03:18
September 24, 2018
Teach DIY, Sell DFY - Ep #30
If you're offering a service for small businesses, like managing their Facebook marketing, or content marketing, or SEO, which stands for search engine optimization, or editing podcasts, or creating videos, one thing you can do for lead generation, is to teach the DIY, and Sell the DFY. To learn more about creating an online business, and how to create, sell and deliver digital content, check out https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm
03:02
September 21, 2018
DIY, DWY & DFY - Ep #29
When it comes to delivering a product or a service, there are 3 overarching strategies, each of which have their own pricing models. DIY (Do It Yourself), DFY (Done For You) and DWY (Done With You). Listen to the show for the rest at https://CutToTheChase.fm . To learn more about creating an online business, and how to create, sell and deliver digital content, like audio, video, PDF and text, check out my full-length podcast at https://SubscribeMe.fm
04:14
September 20, 2018
Netflix for Audio? - Ep #28
Netflix just took home 23 Emmys for its original content, on which, it is spending up to $8 Billion and will be creating about 1,000 original shows in 2018. Then I saw someone ask this question in a Facebook group: "Any thoughts on the Audio world ever having a Netflix type company?" And here's my take on that... Listen to the show for the rest. Article referred to on the show: https://SubscribeMe.fm/edison/ To listen to older episodes of this show, visit https://CutToTheChase.fm
05:09
September 19, 2018
My #1 Advice For Entrepreneurs - Ep #27
I was recently interviewed on a podcast, where the host asked me: "What is the #1 advice I would give to someone just starting out?" If I were forced to give just one piece of advice, then that would be, to build a list. Building an email list is the single most reliable way to reach your audience. So if I had to expand on that further and give you a simple strategy, on what you can do to get started, then here it is... Listen to the show for the rest, at https://CutToTheChase.fm
04:23
September 18, 2018
Build It, But They Ain't Coming - Ep #26
There is a common misconception among all creators, that if you create something remarkable, and put your heart and soul and blood, sweat and tears into it, then eventually, people will find you, and you will get the fame and fortune you deserve. Unfortunately, that continues to remain a big mindset problem for most pure creators. Because there is no such thing as organic discovery any more. Listen to the show for the rest, at https://CutToTheChase.fm
03:04
September 17, 2018
1000 True Fans - Ep #25
The basic premise of "1000 True Fans" (KK.org), is "To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans." And I would add to that, you also don't need millions of downloads, if you are a podcaster, or millions of views, if you are a YouTuber, especially if your goal is not to make pennies of ad revenue per view." Listen to the show for my take on this, at https://CutToTheChase.fm.
02:47
September 14, 2018
Buy or Die - Ep #24
For the most part, with my coaching clients, I advice that if you find something that works, stick with it. And see if you can track it, test it and tweak it and improve it. But on the other hand, there are some things that I would not recommend doing, even though, it may seem to "work", like... Listen to the show for the rest at https://SubscribeMe.fm
04:04
September 13, 2018
Don't Crowdsource Business Advice - Ep #23
If you go on Facebook or Twitter, you can see that people are frequently crowdsourcing advice like: What Netflix show should I watch? What's the best action movie you've seen? What's your favorite music to listen to when working out. They crowdsource donations, and then there is crowdfunding for commercial use. But you know what's the one kind of crowdsourcing that doesn't really work? Crowdsourcing business advice. Listen to the show for the rest at https://CutToTheChase.fm
03:59
September 12, 2018
The Perfect Product - Ep #22
The Perfect product, if ever there can be one, would be something like this... 1) It is Digital 2) It is created once and the same product or service is sold to different customers 3) Customers pay for it not just once, but every month, or year - as a subscription Listen to the show for the rest. Search for "CutToTheChase" as one word in your favorite podcast app, or online at https://CutToTheChase.fm.
02:36
September 11, 2018
How to Hire Liam Neeson for $5 - Ep #21
When you want to stand out from your competition, it really helps if you can be creative. And if you can be both creative AND funny, I can pretty much guarantee you that your message will stick even more clearly in your audience's mind. And today, it's easier than ever to be creative, or hire those who are creative, starting for as little as 5 bucks. Give it a listen, and then I'll explain what this is about. So here goes... Listen to the show for the rest. https://CutToTheChase.fm
03:22
September 10, 2018
Your Ideas Are Not Worth Bleep - Ep #20
Your ideas, my ideas, they're all worth absolutely nothing if they’re not not followed up with action. Massive action. And not just any kind of action, but action with a plan to succeed, extraordinary passion, and down-and-dirty execution – day in and day out. People have "Aha!" moments all the time. Ideas are as common as dirt. And ambition is probably the only thing more common than people with ideas. Listen to the show for the rest. https://CutToTheChase.fm
02:29
September 8, 2018
The Currency of Attention - Ep #19
Do you know what is the number 1 thing craved by most people in the entire world? That includes corporations, marketers, media companies, authors, podcasters, youtubers, and yes, your spouse and even your kids... the #1 thing EVERYBODY wants from you, is your attention. And the one thing no one has enough of anymore, is the time, to pay attention to you. Listen to the show for the rest. https://CutToTheChase.fm
04:16
September 7, 2018
I Came Home And The Dog Was Bald - Ep #18
One of the techniques I love, is a NLP Technique called “Pattern Interrupt“. This is where, you use a strategy or it could be technique or a behavior or a headline, and it is designed in such a way that it throws the recipient off-balance just a little bit, and lowers their guard just enough for you to make your presence felt – and that's when you grab their attention for a few fleeting seconds. Now, what you do with that next is a completely different story for another day. https://CutToTheChas
05:48
September 6, 2018
Jab-Hook, Jab-Hook, Jab-Hook - Ep #17
You've probably heard of Gary Vaynerchuk's book, Jab, Jab, Jab, Right Hook. The idea is that you should engage with your audience a few times first, which is what the Jab refers to, before you make an offer or promote something - which is what the right-hook represents. This is something us email marketers have been doing for many years now, but it was Gary Vee who gave it a beautiful, catchy phrase and made it stick in our minds. https://CutToTheChase.fm
03:40
September 5, 2018
The Bayonne Bleeder - Ep #16
Wepner never won a major championship, but he did become immortalized in history in a way that you – and not even he - could not have imagined. On that fateful night, as Chuck Wepner came back to take blow after brutal blow from Muhammed Ali, a young, impressionable and unknown Philadelphia resident was watching on closed circuit TV. Listen to the show for the rest. https://CutToTheChase.fm
03:02
September 4, 2018
Doing Things That Do NOT Scale - Ep #15
In the beginning, all you probably want to know, is if people want what you got. So that's when, you should stop worrying about growing something to thousands or millions of users. And start focusing on doing things that don't scale. Yes, you heard me correctly. Do things that will not scale, and things that most people will not do, exactly because they don't scale. https://CutToTheChase.fm
02:10
September 3, 2018
Starving Artist, Failed Entrepreneur - Ep #14
But when it comes to someone who failed at business, how come you never hear them described as a "Starving Entrepreneur"? They are instead labeled as a "Failed Entrepeneur." So what exactly is the difference between a Starving Artist and a Failed Entrepreneur when they've both technically, quote unquote failed? But when it comes to being an Entrepreneur... Listen to the show for the rest: https://CutToTheChase.fm
03:28
September 1, 2018
Put Praise On a Pedestal - Ep #13
I recently gave feedback to a podcaster whose show I loved, and had a lot of great things, except, he was breathing heavily into the mic on all of his shows. It was so bad that I almost wanted to unsubscribe. I messaged him on Facebook and told him how I was a fan of his show, how much I enjoyed it, gave him very specific positive feedback about what I loved about his show, and then ... Listen to the show for the rest. And to listen to older episodes of this show, visit https://CutToTheChase.fm
02:57
August 31, 2018
Subscription Overload - Ep #12
Do you realize that literally every product and service is slowly moving towards subscriptions? First it was your essential services - like Cable TV and Phone. Then it was channels like HBO and ShowTime. Then Netflix popularized the Unlimited DVD's by mail model. Then it came to music with Spotify. https://CutToTheChase.fm
03:15
August 30, 2018
WHAT you know, WHO you know, Who knows YOU - Ep #11
You know the saying, it's not WHAT you know, but WHO you know? And then there's an extension to that saying, that adds: It's not WHAT you know, it's not WHO you know, but who knows YOU. But if you tried to skip ahead and get directly to the WHO KNOWS ME part, or if you try to accomplish all three things at once, then you're probably going to fail. Listen to the show for the rest. https://CutToTheChase.fm
02:30
August 29, 2018
People Will Pay For Perspective - Ep #10
Do you realize that nobody wants to pay for news anymore? If you are searching for news about last night's game, or today's stock prices, or a global event, and if you go to a website and they want you to pay first before you can read it, what do you think you, or most other people will do? You'll just go to a different news site, or just go back to Google, and go to the next result. Or the one after that. So don't just sell information. Sell your perspective. https://CutToTheChase.fm
02:02
August 28, 2018
Digital Sharecropping - Ep #9
Building your business on a third-party platform, where they own the platform, they control the sales, and then they pay you a portion of the profits, is generally referred to as "Digital Sharecropping." It can work for many businesses – like this show is being distributed on third-party platforms like Amazon, Apple and Spotify, to name a few. My Kindle books are sold on Amazon and will probably make the most sales on that platform. Listen to the show for the rest. https://CutToTheChase.fm
01:55
August 27, 2018
The $1.5 Billion Membership Site - Ep #8
In April 2015, LinkedIn purchased online learning website Lynda.com for a cool $1.5 Billion. Lynda.com, at its very core, is nothing but a membership site, offering online courses with videos, checklists and PDF downloads. So when you have a membership site that earns recurring revenue, you increase the value of your business as a whole, and it will be easier to sell your site to a prospective buyer in the future. Listen to the episode for the rest. Visit us at https://CutToTheChase.fm
01:57
August 26, 2018
80% Failure Rate - Ep #7
You've probably heard this statistic that says 8 out of 10 small businesses eventually fail. That's a colossal 80% failure rate. Now, it doesn't necessarily mean that the remaining 20% are successful. It just means 2 out of 10 somehow manage to survive. And out of that 20%, only a few go on to actually thrive. So why do most businesses fail? To learn more about creating an online business, create, sell and deliver digital content, visit https://SubscribeMe.fm https://CutToTheChase.fm
02:15
August 25, 2018
DOGPOO vs DOSAA - Ep #6
I came up with two words to explain the best and worst business models: DOGPOO: Do Once Get Paid Only Once. DOSAA: Do Once Sell Again & Again. So DOGPOO vs DOSAA. You cannot build a long-term profitable online business selling one-time products, or doing work that gets you paid just once - like freelance work or a service that you peform for a client, and you get paid once for it. Listen to the episode for the rest. Visit us online at http://CutToTheChase.fm
02:24
August 24, 2018
Dream Book TOC Technique - Ep #5
One of the most powerful techniques I have ever invented - I call this the Dream-Book TOC Technique - TOC as in TOC, as in, Table of Contents. This technique will help you become an absolutely powerful & efficient MACHINE at creating content, content for your membership site, for your online course, a free youtube video series, a paid online video course, brainstorming topics for your podcast or flash briefing, Kindle or paperback book, writing sales copy, blog posts, etc. http://CutToTheChase.fm/
02:52
August 23, 2018
Doing More To Create Less - Ep #4
French mathematician and philosopher, Blaise Pascal, once ended a letter that he wrote, with this sentence: "I have made this longer than usual because I have not had time to make it shorter." Think about that for a second. Listen to the show for the rest. To learn more about creating an online business, and how to create, sell and deliver digital content, check out my full-length podcast at https://SubscribeMe.fm And to listen to older episodes of this show, visit https://CutToTheChase.fm
01:09
August 22, 2018
No such thing as too long, only too boring - Ep #3
One question I frequently hear from content creators, is about the length of their content. How long should a video be? How long should a sales page be? How long should an article be? How long should your podcast be? I just have one simple answer to this: There is no such thing as "too long" - only "too boring". And as much as I would like to take credit for that beautiful quote, it's not mine. Listen to the episode for the rest. http://CutToTheChase.fm/daily/
02:25
August 21, 2018
Audio is The Future - Ep #2 - CutToTheChase.fm
Video is one of the most powerful communication tools available to marketers, influencers, content creators, and entrepreneurs. If you think of the reach of video - like movies, TV shows, Netflix, Hulu, Amazon Prime, not to forget, the 2nd biggest search engine in the world, YouTube, the reach and dollars in Video makes Audio look like an ant in front of a sky scraper. Listen to the show for the rest. https://CutToTheChase.fm
02:57
August 20, 2018
Own Your Platform - Episode #1 - CutToTheChase.fm
If you are a digital creator, it is absolutely critical that you Own Your Platform, as I like to say. It is very easy to get sucked into creating all of your content on third-party platforms like Facebook, Patreon or Udemy. Butwhen you use a third-party platform, all of your content is stored within their proprietary system, you can't easily customize it or modify it, and most importantly, all of your users will be in their system. http://CutToTheChase.fm/
01:35
August 17, 2018