From experience and engagement to loyalty and everything in between. We discuss the industries' most interesting and exciting news, innovations, and subjects with industry experts from across the globe.
In this episode, Ben Stirling and James Suter discuss the impact of adopting behavioral economics in eCommerce to grow your business.
We look into:
What is behavioral economics?
The increase in online shopping and what this means for retailers
The different conversion and retention insights currently adopted by the top 50 UK retailers
How consumer confidence has changed during COVID, and what you need to implement/adopt to stay in the game
Download the Digital Choice report discussed in the podcast: https://ww2.webloyalty.co.uk/digital-choice-report
Ben Stirling, Managing Director at Webloyalty
James Suter, Divisional Director at London Economics
In our spin-off series, Data Over Drinks, our Data, and Analytics experts discuss emerging trends and insights into consumer and customer behavior.
In this episode, Rachel Bicking is joined by Emily Richardson (Senior Customer Analyst, cxLoyalty) to discuss emerging US travel trends in the wake of COVID-19. Utilizing search and booking data Rachel and Emily discuss the change in travel patterns, types of destinations, and methods of travel.
In this episode Rachel Bicking (Chief Data & Analytics Officer, cxLoyalty ) welcomes Professor Moira Clark (Founder & Director, HCCM) and Suneel Grover (Advisory Solutions Architect, SAS) to discuss personalization
Rachel, Moira and Suneel discuss:
Customer privacy, trust, and the value exchange
AI, ML and the relationship between data science and marketing
COVID-19 and its impact on personalization
In this episode, Chris Dunning (CISO, cxLoyalty) welcomes Vanessa Richards (Deputy Chief of the National Security and Cybercrime Unit for the State of Connecticut) and Amyn Gillani (VP Product, 4iQ) to discuss cyber risks and threats.
Chris, Vanessa and Amyn discuss:
The rise of COVID-19 based cyber scams to exploit fear and uncertainty via social engineering
The impact of CCPA & GDPR and how companies have to revaluate how they process and store their customers data
Advice and tips on how consumers and businesses can better protect their data