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Cyndy's Friday Forums

Cyndy's Friday Forums

By Cyndy McDonald

Learn from experts in small business or college admissions. Our conversations with professionals are inspiring, informational and entertaining. No topic is off limits- marketing, organization, content, and how we can move forward. What are your next steps?
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9: Covid 19 Friday Forum: Looking Into A Mirror: Engaging Students Using Surveys for Self-Reflecting

Cyndy's Friday ForumsJun 09, 2020

00:00
01:13:34
41: My Country: Military Service & Education

41: My Country: Military Service & Education

What should students want to attend a military academy be aware of? What are the challenges veterans face when they come out of the military? What can counselors do to support students, veterans and current military personnel in their educational goals? These and other questions about education for military personnel are covered in an interview Cyndy McDonald hosted with Steven Connelly, a veteran himself. Steve's journey included the US Naval Academy, Harvard Kennedy School, Military Congressional Fellow, Center for Strategic and International Studies (CSIS), and service as a staff member for the Senate Committee on Veteran's Affairs, among many other experiences.


Nov 09, 202101:03:53
40: Student Essays: Digging Deep to Find Gold

40: Student Essays: Digging Deep to Find Gold

Writing the college essays induces stress and hand wringing not only for students but for parents and their college advisors. How can we help students understand the purpose of the college essays? How can we guide them toward fulfilling these purposes without taking over their writing? Most difficult of all, how can we help them muster the courage, confidence, and trust needed to share their deepest selves with strangers? Kieran Lyons, author of the new book, Let Me In, The Practical College Essay Guide, share his tips and thoughts on guiding students to their best essays.

Oct 11, 202101:05:57
39: Taming Homesickness in the First Year of College

39: Taming Homesickness in the First Year of College

Many colleges will have both freshman and sophomores on campus for the first time this fall. How will they feel going to a new place, alone, after being sequestered for over a year during covid? Providing transition support to both students and parents is more crucial this year than ever before. Lisa Heffernan, award winning author and co-founder of the popular Grown & Flown facebook group is joining Cyndy McDonald, to share tips and tools for helping students handle this transition.

Oct 02, 202149:54
38: So You Want to be a Doctor?
Aug 26, 202101:02:52
37: Supreme Court Athlete Ruling- What You Need to Know

37: Supreme Court Athlete Ruling- What You Need to Know

The recent Supreme Court ruling about athletes and compensation is monumental. Will it send shock waves through the colleges, or just a small ripple? Athletics expert Katie Andersen joins Cyndy to discuss the latest ruling, its implications for athletes, and what we need to know as college advisors to navigate this latest development.

Aug 18, 202101:04:21
36: Helping Students Reveal their Authentic Selves in College Applications with Dr. Aviva Legatt
Aug 10, 202101:07:46
35: Leveraging Linkedin with Karen Yankovich
Jul 30, 202101:06:57
34: Online Marketing: Expert Tips & Tools to Promote Your Business
Jul 25, 202101:07:57
33: Building an Audience With Newsletters
Jun 10, 202101:01:30
32: Concerns and Expectations of International Students and Parents
May 27, 202101:01:24
31: Coffee Talk with 2 Queers- How to be More Inclusive
May 19, 202101:07:38
30: The College Equity Index:  A Spark for Change
Apr 21, 202156:16
29: SLATE- Why Do Colleges Love It?

29: SLATE- Why Do Colleges Love It?

SLATE is an online platform used by over 1000 colleges to help with recruitment, student success and even help raise money through an alumni network. We will peak beyond the curtains to learn more about SLATE and how it helps colleges meet institutional goals, in an interview with Christine Bowman, Chair of Colleges That Change Lives, and Dean of Admission and Enrollment Services at Southwestern University.

Apr 03, 202101:06:02
28: How to Grow Your Business- Even During a Pandemic
Apr 02, 202101:03:55
27: Why Study in the United Kingdom?
Mar 16, 202101:06:53
26: What Role Does ACT/SAT Test Preparation Play in a Test Optional College World?
Mar 16, 202101:07:56
25: Concrete Ways to Increase College Access in 2021- Interview with Ethan Sawyer, The College Essay Guy
Feb 22, 202156:32
24: Status Check: One Year In with Cyndy McDonald

24: Status Check: One Year In with Cyndy McDonald

March marks the one year anniversary of the start of the Covid Pandemic. Where are we now? What have we learned from the past year? What ways have you adapted your business? What plans should be put in place for the future? Join Cyndy as she leads a discussion on this topic.

Feb 19, 202150:53
23:  Is Standardized Testing Teetering? Interview with Robert Schaeffer

23: Is Standardized Testing Teetering? Interview with Robert Schaeffer

2020 say many colleges go test optional because of the global Covid-19 pandemic. Join us for a frank conversation with Fair Test Director Robert Schaeffer about the past, present and future prospects of the test optional movement.

Show Notes

Is Testing Teetering resources are available on my Friday Forum blog here. 


Dec 17, 202001:04:37
22- What Really Matters?

22- What Really Matters?

This is not a one hour recording of a recent Friday Forum.  I am deviating from the norm of our Friday Forums. I wanted to share a story with you, my listeners.  This is a 15 minute story and advocacy for What Really Matters.

At some point during Covid-19 we will all face a moment of truth. I faced mine on Nov. 4, 2020, right after the Presidential elections.  I share my story of dealing with Covid.  I learned, instead of "disappearing" when the election was over, I was struggling with how to handle Covid in my family.  I learned what we do matters. I heard Anderson Cooper (CNN) talk about this topic too.  

Please listen to my story.  Join me in promoting individual actions we can take to help one another.  What we do, does matter.

Show Notes

-Cyndy's Blog- this podcast is based on a blog I wrote:  https://www.ssmsite.com/home/site/aaf38ff2/blog/what-really-matters

-Anderson Cooper (CNN): What Matters:  This is a 10 minute presentation:  https://www.cnn.com/videos/politics/2020/11/14/anderson-cooper-it-does-not-matter-trump-coronavirus-kth-vpx.cnn

Nov 18, 202017:39
21: Using Pinterest to Promote Your Business

21: Using Pinterest to Promote Your Business

Susan shared tips for expanding your practice through social media, especially Pinterest.  Learn what approaches work best for different social media platforms. This is Marketing Part 2 Session. (Part 1: Marketing Mindset: What to Know was offered on Aug. 31.)

Oct 26, 202001:06:21
20: Defining College Fit: What REALLY Matters with Edward Fiske

20: Defining College Fit: What REALLY Matters with Edward Fiske

Why was the Fiske Guide started over 30 years ago? What do the Fiske ratings come from? Edward Fiske, New York Times editor and best selling author, answers these and other questions posed by Cyndy McDonald about his book, The Fiske Guide, and transitions in education he has observed over the past thirty years.

Oct 12, 202001:01:10
19: Open Discussion: Exploring  IEC Business Models

19: Open Discussion: Exploring IEC Business Models

Can you streamline your business, create more time for yourself, and still do what you love? Three different IEC's will share information about their business models. They will host a discussion about different business models to explore for educational consultants.

Elana Guerra  | Bright Futures Consulting | Houston, TX
Debra Landesberg | My College Resource | Sarasota, FL
Cyndy McDonald  |  Cyndy McDonald.com |  Visalia, CA

Special Invitation

In this episode I introduce a special invitation to learn more about Cyndy's Mindful Coaching Groups.  I will be starting NEW groups in January. I hope you can join us!  Learn more at my website HERE.  Set up an appointment to meet with me to learn more.  Spaces are limited, and applications are required. So don't delay. Contact me now.

Oct 05, 202001:08:53
18: When Is It Good Enough? Letting Go of the Imperfect Essay
Sep 27, 202001:07:35
17:  Friday Forum: Finding Trends and Patterns in Admissions Data During Covid

17: Friday Forum: Finding Trends and Patterns in Admissions Data During Covid

College admissions in 2021 is unlike any other year. Authors of the very popular EA/ED and scholarship data, Jennie Kent and Jeff Levy share thoughts on trends and patterns they have observed in admissions. How will admissions be impacted by the pandemic in 2021 and beyond?

PRESENTERS


DATA & TRENDS

Are ED acceptances going up?  The data shows the percentage of acceptances for ED holding fairly steady.

  • 2017: 58.6%
  • 2018: 59.5%
  • 2019: 58.8%

Is the percentage of a class filled with early decision going up?  Yes- there is a distinct tick upward.

  • 2017: 29.6%
  • 2018: 29.3%
  • 2019: 31.4%

Are more schools using EDII?  Yes the number is expanding.

  • 2017: 85
  • 2018: 92
  • 2019: 111

Has there been an increase in the number of schools offering both EAI and EAII, in addition to ED?  Yes- the number of colleges offering both ED and EA (EA 1 and EA2) is expanding tremendously.  Data was collected on about 200 of the 240 schools that offer ED. Of those ED schools, the ones also using EA1 and EA2 showed a significant jump:

  • 2017: 2
  • 2018: 11
  • 2019: 25


DATA & TREND RESOURCES

Big J Educational Consulting

  • Early Decision and Regular Decision Acceptance Rates: Class of 2023 (August, 2020)  Spread Sheet
  • Domestic Undergraduate Need-Based and Merit Aid (August, 2020)  Spread Sheet
  • Financial Aid for Nonresident Alien Undergraduates (August, 2020)  Spread Sheet

Cyndy McDonald (through GuidedPath)


Sep 21, 202059:34
16: Marketing Mindset: What to Know

16: Marketing Mindset: What to Know

What exactly is marketing? How does it differ from branding? How do you ramp up your virtual game now during Covid? Susan Dabbar will be joining Cyndy to discuss these topics and answer questions. Susan has years of experience as an engineer, marketer and as an Independent Educational Consultant. As a female entrepreneur, she has built a strong brand, AdmissionSmarts.


PRESENTERS

Susan Dabbar | CEO | AdmissionSmarts, Inc.  |  www.admissionsmarts.com  |  susan@admissionsmarts.com

Cyndy McDonald | President | Cyndy McDonald, Inc.  |  www.cyndymcdonald.com  |  cyndy@cyndymcdonald.com


SHOW NOTES

Mastering the Art of Creating a Brand: Wondering how to get started?  Use this free resource from Susan includes two valuable tools;

  • Mastering The Art of Creating a Brand: A Guided to creating and identifying your BRAND
  • Online Brand Audit 2020: Tips for assessing your online presence

Contact:  susan@admissionsmarts.com


Aug 30, 202001:06:20
15: Driving Significant Growth in Your Business
Aug 25, 202001:07:39
14: Friday Forum: Amplified Adolescent Anxiety During a Pandemic
Aug 15, 202001:09:30
13: Friday Forum: Tips for Choosing a New College Planning Technology

13: Friday Forum: Tips for Choosing a New College Planning Technology

Looking for a new college planning tool? How do you go about comparing different tools? What questions should you be asking? What should you be looking out for? With the news this week about the closure of GuidedPath, many people will be looking for new software solutions. Listen to Cyndy McDonald and Katie Andersen's discussion on how to compare software platforms, and what some of the significant differences are in the platforms on the market.

Aug 10, 202001:02:05
12: Covid 19 Friday Forum: Tackling the Covid-19 Essay

12: Covid 19 Friday Forum: Tackling the Covid-19 Essay

The pandemic has affected every aspect of student lives in past months. Applications such as Common App have added a covid-19 question. How should students approach this essay? Are there topics students should steer away form in this essay? Brad Schiller, co-founder and CEO of PROMPT, a writing platform, and counselor, Stephanie Kennedy, Kennedy College Consulting will join Cyndy McDonald in a discussion of the Covid-19 essay.

Jul 16, 202001:01:29
11: Covid 19 Friday Forum: Nailing the Inquiry and Balancing Fall on Campus

11: Covid 19 Friday Forum: Nailing the Inquiry and Balancing Fall on Campus

The Friday Forum returns! Who will be going back to school in the Fall? Who gets the "Covid Warrior" and the "Head in the Sand" award for the week? How does the current news affect your students? How does it affect you? How are your skills for managing inquiry calls? What would you like to do better? 

Jun 27, 202055:08
7: Covid-19 Friday Forum: Parting the Admissions Curtain During Covid-19

7: Covid-19 Friday Forum: Parting the Admissions Curtain During Covid-19

What will college recruitment look like from the inside during and after Covid-19? We turn to author, popular speaker and former director of admissions Peter VanBuskirk for the answers. Watch Cyndy McDonald and Peter VanBuskirk engage in a frank conversation exploring waitlists, merit and financial aid, and future college admissions practices.

Jun 17, 202042:40
10: Covid 19 Friday Forum: No Time for Silence with Susan Toler Carr, PE.

10: Covid 19 Friday Forum: No Time for Silence with Susan Toler Carr, PE.

Have you started conversations with students about the civil unrest in communities not only across the country, but around the world? Why are people protesting? What is their message?

Are we fully aware of the social, educational and economic gaps that afflict so many students of color populations? Students of Color struggle with feeling academically and emotionally prepared. How can we, as advisors, support them?

Many of us want to help but don’t know what to do. In a special edition of the Friday Forum, Susan will share with us her reality of being a black woman in society today, raising a black son. She will share her story, and the resources she has developed through the foundation JustinCarrWantsWorldPeace.org that support underserved populations. Join us for this very crucial and timely conversation about why it’s imperative not to remain silent. Students of Color must Matter.

Jun 17, 202001:04:40
9: Covid 19 Friday Forum: Looking Into A Mirror: Engaging Students Using Surveys for Self-Reflecting

9: Covid 19 Friday Forum: Looking Into A Mirror: Engaging Students Using Surveys for Self-Reflecting

A constant struggle for advisors is really getting to know their students. A constant struggle for colleges is getting to know a student's interests. A constant struggle for students is learning all about themselves. Using surveys with middle school and high school students can turn that struggle into a joyous journey. I have asked Kelly Mogilefsky to join me to discuss the power of using surveys with students. Sit in on an actual session exploring Myer-Briggs personality traits with a student. Learn how Kelly uses surveys in her work with students in an early college program. Includes links to free resources and handouts.  

Kelly Mogilefsky, IEC, kelly@mogilefsky.com
Cyndy McDonald, MA/PPS, cyndy@cyndymcdonald.com

Jun 09, 202001:13:34
8: Covid-19 Friday Forum: Impact of Covid-19 on College Recruitment: Current & Future
May 30, 202058:36
7: Covid-19 Friday Forum: Parting the Admissions Curtain During Covid-19

7: Covid-19 Friday Forum: Parting the Admissions Curtain During Covid-19

What will college recruitment look like from the inside during and after Covid-19? We turn to author, popular speaker and former director of admissions Peter VanBuskirk for the answers. Listen to  Cyndy McDonald and Peter VanBuskirk in a frank conversation exploring waitlists, merit and financial aid, and future college admissions practices.

May 23, 202001:00:22
6: Covid-19 Friday Forum: College Advisor Perspective from Across the Country.
May 19, 202058:29
5: Covid-19 Friday Forum: Focus on Business

5: Covid-19 Friday Forum: Focus on Business

Business guru Jamie Dickenson answered all questions Business.  In this Friday Forum, hosted by Jamie Dickenson, business questions were posed and answered.  What about the PPP loan?  What about marketing? Pricing?  If you have questions about these topics, you will want to listen to the answers to these and many more questions.

May 11, 202001:04:18
4: Covid-19 Friday Forum: Name Your Date and Name Your Price

4: Covid-19 Friday Forum: Name Your Date and Name Your Price

Friday Forums cover the week's news in education and business.  Top of the news this week was a discussion about colleges returning to campus in the fall.  Can they name a date they will open campsu?  Some think so.  What about the ACT and Collegeboard announcements about remote testing.  Some colleges are expressing concern about accepting scores from at home tests. Jamie and Cyndy led a discussion about pricing, and how to assess what your value is, and how to set your pricing.  What value do you bring to your clients, and what is that worth?

May 03, 202001:15:38
3: Covid-19 Friday Forum: CARE Act Updates, Test Waivers, and More!

3: Covid-19 Friday Forum: CARE Act Updates, Test Waivers, and More!

This Friday we covered updates on the CARE stimulus act and in college admissions. Jamie answered lots of business questions from last week. What does being "self-employed" mean? Will there be more money from the stimulus package? What colleges announced test waivers (besides Cornell and Wellesley?) for the class of 2021? How will transcripts and AP tests be handled? These and more questions were addressed in this Friday's Forum. Who received Cyndy's award for the week? And the Head in the Sand award for the week? Tune in!

Apr 27, 202001:08:32
2: Covid-19 Friday Forum: Your Questions Answered
Apr 27, 202001:06:26
1: Covid-19 Friday Forum: Creating Sense from Chaos
Apr 27, 202001:23:55
All About Your Next Steps- Covid-19 Style Trailer

All About Your Next Steps- Covid-19 Style Trailer

Who would have believed the chaos a small virus could wreck upon the entire world.  I had planned to start the All About Next Steps podcast during more sane times.  Now, surrounded by the upheaval Covid-19 is creating in both the small business world and the world of college advising, I felt the time to start was NOW.   Hence, the birth of the All About Your Next Steps Covid-19 Style podcast. The forums have proven very popular over the past 3 weeks.  We wanted to get these posted as podcasts to make the content easy for you to access.  

We have received many emails about how helpful they have found the Friday Forums.

   -Joyce wrote:  "First, I want to thank you for the commitment you show to students and to our peer IECs through the Friday Forums, which you created.  I LOVE how down-to-earth and supportive they are . . . and informational!",
  -Bailie told us, "Cyndy, there is so much that is being thrown at us on a daily basis, I find it overwhelming trying to keep up, so I very much appreciate the summaries of the salient weekly topics.  So instead of “Tuesdays with Morrie”,  I look forward to “Fridays with Cyndy and Jamie”!!!

Each Friday Forum will be published as a podcast the following Monday. If you like what you hear, subscribe to the podcast so you don't miss any episodes. Join us for the live Friday Forum by registering on our website, www.cyndymcdonald.com
. View the forums on my youtube channel at youtube.com/cyndymcdonald, and of course, listen to the recordings here on the podcast.

Apr 26, 202004:03
0: Introducing All About Next Steps

0: Introducing All About Next Steps

Welcome to All About Your Next Steps podcast. I am so excited to be launching this podcast, even at this time in history. I am an entrepreneur and an educator. When I started my first technology company, it was tough to prove myself. People found it hard to look past my being a woman and see me as an entrepreneur. Later, I founded and led two more businesses and a non-profit organization. Now, more than ever, I have a passion for supporting educators and others, who against all odds,  have started their own businesses.  If you are a small business owner or thinking about launching a small business in education or another field, then this podcast is for you. If you have a passion for education, especially for college planning, then this podcast is for you. If you like learning from others who have their own business, or work in education and who are shaping the world around us, then this podcast is for you.  I selected the title All About Your Next Steps to depict moving forward, progressing, growing.  If you have a growth mindset, then you will benefit from this podcast.  Right now the podcast is centered on Covid-19.  My goal is to provide support and information to guide you through the Next Steps, Covid-19 Style!

Apr 24, 202008:26
Minerva: Experience College with the World As Your Classroom

Minerva: Experience College with the World As Your Classroom

In an interview with Robin Goldberg, Chief Experience Officer with Minerva, Cyndy McDonald explores how Minerva “offers an innovative undergraduate program” combining world travel with a challenging, inquisitive approach to learning. How does this serve students better? Educationally, how does it compare to traditional undergraduate experiences? How do prospective employers view this innovative path? Join us to hear answers to these questions and more.  Recorded in 2016, yet, this year, in the midst of the corona virus pandemic, the information from Robin about Minerva's education approach is more relevant that ever before.

Mar 21, 201632:30