In this episode, Jess Budde joins me again and flips the script. She interviews me and asks all about my past, present and future. I spill all my deep, dark secrets (spoiler alert: they aren't dark at all and I'm a pretty open book). We talk about:
Being a working mom
My big family
This month, Mark and Jill discuss how common it is for marketing and sales teams in B2B organizations to work in silos, separate from each other.
Why it is important for B2B marketing and sales teams to work together to achieve better results
Barriers to achieving alignment
Steps to reset your processes and work together
Ways to keep the harmony going
This week we had the honor of having Pat Donovan, HubSpot Channel Account Manager at HubSpot, discuss CRMs, HubSpot and the HubSpot Partner Program (and what it means for you). In this episode Pat & I cover:
Why should an agency have an automation platform for themselves or their clients?
What an agency gains from the partners program
What the biggest benefits are
Does someone looking to implement HubSpot *need* a partner agency?
Why a client should work with a partner agency to implement
Tips for partner agencies trying to get their clients into Hubspot or another automation platform?
Who is Hubspot not the right fit for?
Pat's Fav agency to work with :)
Read more at: https://cypressnorth.com/the-agency-scoop/should-you-hire-a-hubspot-agency-partner
Have you ever been in an agency-client relationship and felt like it just didn't fit? Just like any kind of relationship, there are certain characteristics that can make it successful...or not. On this episode, I'm joined by Cole Soldwisch to discuss what we look for in a client relationship with our agency, Cypress North. There are certain traits we need to see in prospective clients to agree to take them on, and some red flags that have us running in the other direction.
What makes your team special or unique? How do you define who you are and how you do things? In this episode of The Agency Scoop, we talk about how our marketing team recently defined our guiding pillars. We use these five pillars to guide how we work with our clients, how we hire new people, and even how we select clients that we would like to work with.