
The Dan Assor Show #eventprofs
By daniel assor


EP132: "When the odds are one in a million, be that one - How we built the worlds leading accountancy & finance event" - Dan Cockerton, Founder, Digital Accountancy Show
In this episode, I sit down with Daniel Cockerton, Co-Founder of the Digital Accountancy Show, to explore his journey from a media and fintech background to building one of the UK’s fastest-growing niche events for the accountancy sector.
We discuss how Daniel and his business partner James Howell identified a market gap, grew the show from 600 attendees to over 5,000, and recently sold the business to global events giant Easyfairs.
Daniel opens up about his entrepreneurial mindset, the power of partnerships, the challenges of launching during COVID, the emotional rollercoaster of scaling a business, and his personal resilience following open-heart surgery.
This episode is packed with insights on entrepreneurship, community-building, scaling, and staying mission-driven.
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Follow the show to be notified first about future episodes.
Watch episodes of the show here https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP131: "Risk, Hustle & Success: How Dodge Woodall Nearly Lost Everything In His Pursuit To Build The World's Biggest Sport & Music Festival!"
In this episode, I sit down with Dodge Woodall, the mastermind behind Bournemouth 7s Festival, host of the Eventful Lives podcast, and a serial entrepreneur.
From selling nightclub tickets as a 10-year-old to building one of the UK's most successful independent festivals, Dodge shares his raw, unfiltered journey of risk-taking, resilience, and relentless ambition.
He shares the highs, lows, and brutal realities of entrepreneurship and how at one point, he had to remortgage his house, risking everything to keep his dream alive.
Tune in for real business lessons, and high-energy insights on building brands, the future of events, the challenges of entrepreneurship, and why he believes "naivety is a superpower."
About The Guest
Dodge Woodall is a British entrepreneur, festival founder, podcast host, and business mentor. He is best known as the creator of the Bournemouth 7s Festival, often called the "Sporting Glastonbury," attracting 30,000 attendees annually. He also hosts the Eventful Lives podcast, featuring inspiring guests from diverse backgrounds, ranking in the top 0.5% globally with over 100 million views.
With over 25 years of experience, Dodge has built successful brands in nightlife, events, and online education. He co-founded Event Crowd, an online events management course, and regularly shares business insights on social media.
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Follow the show to be notified first about future episodes.
The Dan Assor Show is also available to watch on YouTube
https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP130: EXCLUSIVE! Hugh Jones, RX CEO- "Managing Gas Stations, Leadership, Trump & Navigating the Future of Trade Shows"
Dive into an insightful conversation with Hugh Jones, CEO of RX, as he unveils his journey through the dynamic world of trade shows and exhibitions. From his unexpected start managing gas stations to leading one of the largest B2B event organisers globally, this episode highlights Hugh’s leadership in transforming RX, and his unique perspective on the challenges and innovations shaping the industry.
What You’ll Discover in This Episode:
- Unconventional Career Pathways: Learn how Hugh Jones's early experiences managing gas stations provided him with unique management insights that propelled his rise in the trade show industry.
- Navigating Through Crisis: Discover the strategies Hugh employed to steer RX through the challenges of the global pandemic, highlighting resilience and adaptability in crisis management.
- Innovation in Trade Shows: Explore how RX is integrating cutting-edge technology like AI to transform traditional trade show experiences, making them more engaging and efficient.
- Focus on Sustainability and Inclusivity: Gain insight into RX’s initiatives aimed at promoting sustainability and inclusivity at trade shows, ensuring they are accessible and enjoyable for all attendees.
- Revolutionizing Sales and Marketing Strategies: Understand how RX is shifting from traditional sales tactics to value-based pricing and consultative selling to better meet the needs of exhibitors and visitors.
- Leadership Insights from a Top Executive: Hear directly from Hugh about the qualities that define effective leadership in today’s fast-paced business environment, including transparency, humour, and a willingness to embrace failure as a path to success.
About The Guest
Hugh’s philosophy in life? Every executive has to place bets in order for the value propositions to remain relevant to the customers, but not every bet has to work. That philosophy has served him well over the years since joining RELX in 2011, following the purchase of Accuity where he was Chief Executive Officer. In addition to leading Accuity to become one of the world’s largest and most significant companies in the payment routing and Anti Money Laundering sectors, he has also led Fircosoft, NRS, I.C.I.S, Estates Gazette (EG) and Cirium; and before joining RX he was Global Managing Director within the Risk and Business Analytics Division. Hugh’s philosophy has seen him lead large scale acquisitions and subsequent integrations of many companies that now reside and prosper within the RELX portfolio. Hugh joined RX as CEO at the start of 2020 bringing with him plenty of experience in public company protocol and all facets of business management including P&L oversight, talent development, forecasting, sales execution, technology innovation and product discovery, launch and growth. Hugh’s experience has been invaluable in navigating RX’s response to challenges and his strategic understanding of technological innovation has accelerated the use of digital and data products and services across RX events, as an ongoing core component of RX face to face events. Passionate about building a culture of collaboration, exploring, risk taking, accountability and courage, Hugh champions the creation of a psychologically safe and inclusive workplace for all.
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP129: "Risk, Resilience & Reinvention: The Eman Pulis Story: Founder SiGMA World"
In this episode, I sit down with Eman Pulis, the visionary founder of the SiGMA Group, a global media and events company focused on the gaming and emerging technology sectors.
Since its inception in 2014, SiGMA has rapidly evolved from a small, niche event to a global powerhouse. The brand redefined itself through rebranding initiatives, strategic acquisitions, and the establishment of new pillars, such as SiGMA Foundation and Ikigai Ventures.
Catering to over 1,200 exhibitors and 80,000 industry delegates, SiGMA Group hosts 7 international summits today, as well as 30 ancillary networking events annually - including poker tournaments and iGatherings.
From humble beginnings in Malta to building a global events powerhouse, Eman shares his remarkable journey of resilience, risk-taking, and reinvention. What You’ll Discover in This Episode:
- How Eman’s Olympic dreams shaped his entrepreneurial mindset
- The pivot from organising parties to running world-class gaming conferences
- Launching SiGMA World with zero experience – and scaling it to 100,000+ delegates
- Surviving the pandemic and using it as a catalyst for global expansion
- Why "glocalisation" is key to successful event expansion
- The philosophy behind Ikigai Ventures and what Eman looks for in start-ups
- Powerful lessons on leadership, growth, and dealing with failure
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP128: "From Introvert to Executive” Yancy Weinrich on Leadership, Growth, and Industry Trends"
Join me as I sit down with Yancy Weinrich, President of North America & Board Director at CloserStill Media, to uncover her remarkable journey in the trade show and exhibition industry.
From her early days as an exhibitor to leading one of the fastest-growing event companies globally, Yancy shares insights into leadership, innovation, and the future of events.
In this episode, we discuss:
✅ Her career journey from Reed Exhibitions to CloserStill Media.
✅ The transformative impact of the pandemic on the industry.
✅ How CloserStill Media has doubled in size and achieved global recognition.
✅ Trends in event technology, audience development, and AI.
✅ The importance of advocacy and shaping government policy through the ECA and SISO.
✅ Leadership lessons, team building, and advice for aspiring professionals in the event sector
If you're passionate about b2b events, leadership, or industry trends, this episode is for you!
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP127: " We're having the time of our lives": The Secrets Behind the Phenomenal Growth of Nineteen Group, with CEO Peter Jones
In this special year-end episode, I sit down with Peter Jones, CEO of Nineteen Group, one of the UKs fastest growing B2B event organisers, to reflect on a ground breaking year for the business and explore what lies ahead for 2025 in the trade show and exhibitions industry.
Peter delves into the key milestones of 2024, including Nineteen Group’s acquisition of Oliver Kinross and the transformative sale to the Growth Partnership Fund.
He shares his thoughts on how these events have shaped the company’s direction, along with insights into their innovative initiatives like the Academy of Excellence for Sales and the company’s peer-to-peer KADI Awards, which celebrate living the values of Kind, Agile, Driven, and Inclusive.
We also explore the challenges of maintaining a strong company culture while scaling rapidly and discuss the trends shaping the industry in 2025, such as the evolving role of technology, the push for sustainability, and the demand for more personalised, high-value events.
On a personal note, Peter opens up about his growth as a leader, lessons learned from his personal journey, and what turning 50 in 2025 means to him. To wrap up, we add a festive twist with a rapid-fire Christmas quiz where Peter shares his favourite holiday traditions and preferences.
This episode is packed with inspiration, insights, and a touch of holiday cheer. Don’t miss it!
The Dan Assor Event Technology Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show event industry supporters:
Nineteen Group https://www.nineteengroup.com
Terrapinn https://www.terrapinn.com
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP126: "From Party Planner to Event Pioneer! Duncan Reid, CEO & Co-Founder at Reset Connect, on Shaping the Future of Events"
Duncan Reid’s journey in the events industry is nothing short of extraordinary. From organising house parties as a teenager to nearly 25 years at global giants UBM and Clarion Events, Duncan has been a force in reshaping how events are conceived and delivered.
Recorded on the show floor at Event Tech Live 2024 in London ExCel, this episode dives into his career, the pivotal lessons he’s learned, and his thoughts on the next big trends shaping the future of events.
We explore Duncan’s early influences, his entrepreneurial mindset, and how he navigated the challenges of launching his own event, Reset Connect.
As a passionate advocate for sustainability and innovation, Duncan also shares his thoughts on integrating technology to improve event experiences and how AI is revolutionising the industry.
Whether you’re an event professional, entrepreneur, or simply curious about the evolution of the events sector, this conversation is packed with actionable insights, inspiration, and valuable advice. Discover the secrets to building successful events, adapting to change, and staying ahead in a rapidly evolving industry.
The Dan Assor Event Technology Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show event industry supporters:
Nineteen Group https://www.nineteengroup.com
Terrapinn https://www.terrapinn.com
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP125: "In-Person: A Journey Through the Unstoppable Evolution of Events." with Enrico Gallorini, CEO of GRS Research and Strategy
Join me for an insightful conversation with Enrico Gallorini, CEO of GRS Research and Strategy, as he shares his journey in the events industry and discusses his new book, In-Person: A Journey Through the Unstoppable Evolution of Events.
Enrico reflects on the history of gatherings, the impact of culture on events, and the future of in-person connections in a digital age. Discover how his upbringing in Italy, personal challenges, and professional experiences have shaped his passion for creating meaningful, impactful gatherings.
A must-watch for event professionals and anyone curious about the transformative power of human connection!
Purchase the book today here https://amzn.eu/d/drPYWfJ
Key Takeaways:
- The impact of family and Italian culture on Enrico’s love for gatherings.
- How early event experiences led him to create one of Europe’s largest dealer exhibitions.
- Reflections on the historical role of rituals and spirituality in events.
- Why in-person events remain irreplaceable in a digital, hyper-isolated world.
- The future of events as "portals to the future" showcasing innovation and fostering community.
- Advice for young professionals on authenticity, passion, and purpose in the events industry.
The Dan Assor Event Technology Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show event industry supporters:
Nineteen Group https://www.nineteengroup.com
Terrapinn https://www.terrapinn.com
The Dan Assor Show Charity Partner is Rays of Sunshine Children's Charity who brighten the lives of seriously ill children across the UK https://raysofsunshine.org.uk/
Subscribe to this channel to be notified first about future episodes: https://www.youtube.com/channel/danassor
Connect with Dan on LinkedIn /danassor
Website https://www.danassor.com

EP124: "From Acquisitions to Advocacy: Insights into the exhibition industry" - Doug Emslie, Chairman Cuil Bay Capital & Raccoon Media Group
In this episode, I welcome Doug Emslie, former CEO of Tarsus Group, and current chairman of Cuil Bay capital and Raccoon Media Group. Doug shares insights into his recent investment in Jacobs Media, a leader in travel media and events, to support its expansion into global markets, particularly the Middle East and U.S, and the launch of an animal health division at Raccoon Media, highlighting the growing demand for passion-led events in areas like pet care and equestrian shows. This move signals Raccoon Media’s commitment to expanding B2B events in the thriving pet and animal health sector. We examine the trade show industry’s ongoing M&A boom, debating whether current acquisition levels are sustainable or risking a potential market bubble, and discuss the recent UK budget and its potential impact on business, and the US election, and the pros and cons of a Trump or Harris presidency. This episode is essential viewing for entrepreneurs, business leaders, and industry insiders alike. Tune in for Doug’s in-depth take on the forces shaping the future of trade shows, exhibitions, and global business.
The Dan Assor Show Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
https://jonas.events/
The Dan Assor Show Supporters
Terrapinn
Nineteen Group
The Dan Assor Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking or Sponsorship opportunities
Email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/

EP123: "Taking Risks Shaped My Career" - Global Growth & Leadership - The Geoff Dickinson Story - CEO dmg events
Join me in this insightful episode as I sit down with Geoff Dickinson, CEO of DMG Events, to explore his incredible career journey, from humble beginnings and studying law to becoming one of the most influential leaders in the global events industry.
In this candid interview Geoff talks about his his background, and the fact that he wasn't worried about taking risks because he grew up with limited financial resources. Coming from a place where he had "nothing to lose," he felt that taking risks was easier, as there was little downside. This upbringing gave him an entrepreneurial spirit and made him more open to trying new things.
Geoff shares his thoughts on the growth of the exhibition sector around the world with a focus on the UAE and Saudi Arabia, the post-pandemic resurgence of face-to-face events, the importance of mentors, and his strategies for leading a global team.
We also delve into his leadership evolution, how he overcomes moments of self-doubt, and the role of entrepreneurship and innovation in his success.
Whether you're in the events industry or just love hearing inspiring stories of leadership and growth, this episode is packed with valuable insights.
Tune in to hear Geoff’s unique perspective on the future of the events industry, his reflections on a career spanning decades, and his advice for emerging leaders!
The Dan Assor Show Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
https://jonas.events/
The Dan Assor Show Supporters
Terrapinn
Nineteen Group
The Dan Assor Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking or Sponsorship opportunities
Email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/

EP122: "Navigating the Highs and Lows of Entrepreneurship! with Kate Disley, CEO & Founder of TEMBO"
In this episode, I sit down with Kate Disley, founder and CEO of TEMBO, a specialist marketing agency for event organisers, to explore her incredible entrepreneurial journey. Kate shares how a simple misunderstanding launched her into the world of exhibitions and events, turning an unexpected twist into a thriving business. We dive into the challenges she faced as a single mum navigating the corporate world, her leap of faith into entrepreneurship, and how she built TEMBO from the ground up. Kate also opens up about the unique challenges of being a female founder in a traditionally male-dominated industry. She reflects on how the landscape for women in business has evolved over the past decade, offering valuable insights into overcoming gender barriers and building a support network. Kate offers candid advice for aspiring entrepreneurs, discusses the importance of proving your concept before taking big risks, and talks about how she’s grown as a leader over the last 10 years. If you’re interested in hearing about the ups and downs of running a business, leadership lessons, and insights into the fast-paced events industry, this is an episode you don’t want to miss!
The Dan Assor Show Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
https://jonas.events/
The Dan Assor Show Supporters
Terrapinn
Nineteen Group
The Dan Assor Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking or Sponsorship opportunities
Email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/

EP121: "I thought we were going to kill Tiger Woods! Rick Stainton's Journey from Start-Up to Success, to Shaping the Future of the Events Industry"
In this episode, I sit down with Rick Stainton, the visionary founder of The Smyle Group, one of the world’s leading creative creative agencies delivering live and digital brand experiences globally. Rick shares his inspiring 20-year entrepreneurial journey, from the early days of launching Smyle with a bold vision, to growing it into a global powerhouse serving the world’s biggest brands. Hear Rick’s candid reflections on the challenges, high-stakes moments, and key lessons learned along the way—including how he once thought “we were going to kill Tiger Woods” at a major event! We also dive into his next exciting chapter with The Power of Events, a platform born out of 'One Industry One Voice' initiative during the pandemic, aiming to better understand, value, and respect the UK events industry. Visit https://www.thepowerofevents.org/ for more information. Whether you’re an aspiring entrepreneur, a veteran in the events industry, or just curious about building a thriving business, Rick’s journey is packed with valuable insights and a whole lot of heart.
The Dan Assor Show Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
https://jonas.events/
The Dan Assor Show Supporters
Terrapinn
Nineteen Group
The Dan Assor Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities
email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/

EP120: "From Dining Table to Global Enterprise! A Founder's Journey with Ross Ashman, The Public Sector Network"
In this episode, I sit down with Ross Ashman, co-founder and CEO of Public Sector Network, a multi-million dollar social learning platform based out of Australia, created to improve the life of public sector employees - and the citizens they serve.
Ross takes us on a journey through his entrepreneurial experience. From his beginnings as an event sales executive to co-founding one of the leading platforms connecting public sector professionals across the globe,
Ross shares valuable insights into the challenges and triumphs of growing a global business. We explore his path from Essex to Australia, the importance of relationships in business, adapting to international markets, and maintaining a purpose-driven company with B Corp certification.
For anyone interested in entrepreneurship, global business, or public sector innovation, this conversation is packed with advice and reflections.
About the Guest
Ross is an experienced events and media professional with over 20 years’ experience in sales and leadership roles across the globe.
He is most comfortable in customer facing roles and working alongside his team to upskill capability/uplift capacity across the business.
Ross role as CEO of PSN is to set the vision, lead the organisation, and ultimately empower the team to deliver for their global community.
About Public Sector Network
Public Sector Network is an accredited B Corporation and social learning platform, created to improve the life of public sector employees - and the citizens they serve.
We help government executives to connect with relevant peers, benchmark their programs, and establish best practice on a global scale – we do this via research events and training (online and in-person)
Our platform is only open to government professionals who want to learn through best practice and example, in a safe, secure network.
https://publicsectornetwork.com/
The Dan Assor Show Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
The Dan Assor Show Supporters
Terrapinn
The Dan Assor Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities
email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP119: "From Journalism, to Events to Football: Inside The Life of Michael Westcott, Co-Founder CloserStill Media, Co-Chair Torquay Utd"
In this episode, I sit down with Michael Westcott, Co-Founder and Board Director of Global Trade Show & Exhibition Organiser CloserStill Media and Co-Chair of Torquay United Football Club in the UK. Michael shares his inspiring journey from a budding journalist to a key player in the global events industry. Discover how Michael’s early passion for journalism led him to Asia, where he transitioned into publishing and eventually the dynamic world of events. Michael delves into the formation and growth of CloserStill Media, detailing the pivotal moments and strategies that have driven the company's success. He highlights the formation of the company alongside Andy Center, Phil Nelson and Phil Soar, the importance of mergers and acquisitions, the role of private equity, and the innovative approaches that have disrupted traditional exhibition models. Beyond business, Michael discusses his recent venture into football club ownership, revealing his deep personal connection to Torquay United and the parallels between managing a football club and an events business. Listen in for valuable lessons on leadership, the significance of team dynamics, and the power of trusting your instincts. Whether you're interested in the events industry, business growth strategies, or the world of football, this episode offers a wealth of insights and inspiration.
Event Technology Sponsor
Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
Show Supporters
Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities
email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP118: "Building a $143m Events Business! The Explosive Growth Story of Terrapinn with CEO Greg Hitchen"
Welcome to the latest episode of The Dan Assor Show where I chat with Greg Hitchen, CEO of Terrapinn, a global trade show and conference organiser. In this episode, Greg shares insights into Terrapin's impressive growth trajectory, with revenues skyrocketing from $68 million in 2019 to an expected $143 million in 2024. We delve into the strategies that fuelled this success, including the expansion of their Solar and Storage Live brand and significant contributions from their Dubai and Saudi Arabian markets. Greg discusses the challenges and triumphs of pivoting from a conference-centric model to large-scale trade shows, the importance of innovation in attendee experiences, and the role of acquisitions in their growth strategy. Hear first hand how Terrapinn has navigated the competitive landscape, the benefits of maintaining a vibrant, fun company culture, and the exciting future prospects for the company. Whether you're in the events industry or just love a good business success story, this episode is packed with valuable insights and inspiration. Tune in to hear how Terrapinn has become the largest privately-owned, non-private equity events company in the world and their plans to keep scaling up.
Show Sponsor
Headline Sponsor Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
Show Supporters
Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities
email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP117: "From Pub Meetups to The World's Largest SEO Conference : The Brighton SEO Story with Kelvin Newman"
Welcome to another episode of The Dan Assor Show. In this episode, we sit down with Kelvin Newman, the mastermind behind brightonSEO, the world's largest search marketing conference & Trade Show. Kelvin shares his incredible journey from a small meetup in a pub in Brighton, England, to organising events in the UK and US attended by thousands of digital marketers from over 50 countries.
Join us as we delve into;
- Kelvin's early days in the music industry and how his passion for events began.
- The evolution of Brighton SEO and Rough Agenda, including the exciting expansion to the US.
- The unique strategies and community-driven approaches that have made Brighton SEO a must-attend event in the digital marketing space.
- Challenges faced during the pandemic and how they pivoted to continue thriving.
- Insights on using AI and technology to enhance event management and attendee experience.
- Personal anecdotes and memorable moments from Kelvin's 15-year journey.
Whether you're an event organiser, digital marketer, or just curious about the behind-the-scenes of major conferences, this episode if packed with valuable insights and inspiring stories. Don't miss it!
Show Sponsor
Headline Sponsor Jonas Event Technology is an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences,
Show Supporters Terrapinn
Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities
email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP116: "From Sandwich Shop to Global Brand: Neil Felton's FESPA Story"
Welcome to the latest episode featuring Neil Felton, CEO of FESPA, a global federation of national trade associations and organiser of exhibitions and conferences for the screen, digital and textile printing industry.
In this insightful conversation, Neil shares the fascinating journey of FESPA, from its humble beginnings above a sandwich shop to becoming a global powerhouse representing 37 national associations and over 14,000 printers. Join us as we delve into Neil' experiences and insights on leadership, the volution of exhibitions, the importance of community, and the role of technology in transforming the print industry. Neil also discusses FESPA's commitment to sustainability and the innovative approaches they are taking to stay ahead of the market.
About the Guest
Neil held a variety of senior exhibition roles prior to joining FESPA in 2011, culminating as executive director at William Reed where he presided over a three-fold growth in event revenues from his division. Since joining FESPA as Managing Director, the organisation has gone from strength to strength, experiencing remarkable growth. Neil has been instrumental in the launch of four new regional FESPA shows across the globe. In 2013 alone, more than 60,000 printers visited a FESPA exhibition somewhere in the world. Neil was promoted to the position of CEO in 2013.
Show Sponsors & Supporters
Headline Sponsor Jonas Event Technology, an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
Show Supporters Terrapinn
Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor Speaking, or Sponsorship opportunities email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP115: "From Acting School to Event Mastermind: Jessica Webber, Global Head of Bloomberg Live Experiences"
For the latest episode of The Dan Assor Show podcast for eventprofs, I interviewed Jessica Webber, the Global Head of Bloomberg Live Experiences. The conversation is a dive deep into the world of event management, community building, and the future of live events.
Key Highlights:
- Creating Memorable Experiences: Jessica shared her unique journey from acting to event management and her passion for crafting unforgettable moments.
- Building True Communities: Examples of how events can forge strong communities.
- Integrating Technology: The role of AI and technology in enhancing event planning, execution, and post-event networking.
- Festivalization of B2B Events: Learn how Bloomberg is incorporating festival-like elements into their events to provide diverse and immersive experiences.
- Navigating Global Challenges: Valuable insights into the importance of understanding cultural nuances and handling logistical complexities in global event planning.
- Taking Care of Attendees' Needs: From seamless registration to high-quality food and beverages, Jessica emphasizes the importance of prioritizing attendees' comfort.
- Future Trends: Discover the emerging trends in the event industry, including the shift towards smaller, focused events and the integration of online and offline experiences.
About The Guest Jessica is a strategic and innovative senior executive with deep experience driving relevancy, loyalty and growth for the teams she has led. As a leader with comprehensive experience in events and operations Jessica was previously Managing Director of Global Events for New York Times where she established and implemented a new vision, strategic business plan, brand identity and go-to-market strategy for all NYT events, experiences, and live content. Under her leadership the NYT Events business transformed from a legacy program to a cornerstone brand product.
Prior to The New York Times, Jessica was VP of New Lab, a New York based tech incubator known for connecting entrepreneurs with large brands to facilitate hardware products that solve the world's most complex problems. Jessica led the partnership efforts connecting with brands from IKEA to JetBlue, Intel and the New York EDC. Show Sponsors & Supporters
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
Show Supporters Terrapinn
Show Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor Speaking, or Sponsorship opportunities email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP114: "A Personal Journey to Revolutionizing Workplace Inclusion & Diversity" - Ray Rhodes, Head of Inclusion & Diversity, RX
Ray Rhodes, the Head of Inclusion and Diversity (I&D) at RX, shares his journey from personal struggles as part of the LGBTQI+ community in a conservative setting to spearheading global I&D initiatives. Through the establishment of employee resource groups and a focus on psychological safety, Ray illustrates the significant cultural transformation within RX, emphasizing inclusive practices that have integrated into the organization's operational ethos. He discusses strategies for fostering inclusive environments at events and the broader implications for employee and customer experiences. About The Guest Ray Rhodes joined RX (Reed Exhibitions) in 2007 as a Director of Human Resources for the US business and became the Director of Learning and Talent Development in 2014. After several years of intensive engagement with Inclusion and Diversity programming, he was appointed the Head of Inclusion and Diversity for the business in April 2021. Ray has launched a number of important initiatives across RX, including forming the RX Global Inclusion Council, an I&D advisory board comprised of RX colleagues from 19 countries, representing many cultures and diversity dimensions. He has developed and implemented the Global I&D strategy for the business and oversees the delivery of programs that promote unconscious bias awareness, team psychological safety, equality allyship and inclusive leadership. Prior to joining RX, Ray served as Vice President of Human Resources for The Bank of New York for thirteen years. He and his partner Joseph reside in Connecticut, USA. The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
Show Organiser Supporters Terrapinn Nineteen Group
Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community. If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page; https://www.justgiving.com/page/daniel-assor-1707841097461 You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor Speaking, or Sponsorship opportunities email dan@danassormedia.com for information Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP113: "From Start-Up to Scale-Up: The Founder's Journey with Amy Baker, CEO & Co-Founder, The PIE" #eventprofs
My guest for this episode is Amy Baker CEO and Co-founder of The PIE, a media, recruitment and events business created to inform, inspire and connect a global community of leaders in international education, edtech and global language learning. The PIE’s flagship news website reached one million users in 2023 and Amy is a regular commentator and host of events focused on the industry’s latest developments, including The PIE Live - a series of three conferences held in the UK, US and Australia , and the globally renowned PIEoneer Awards, which see 2000 delegates combined across all 4 events. https://thepienews.com/ Topics covered in this episode;
- What inspired Amy to start the business, and were there experiences in her career that shaped her vision for the company
- Amy shares some of the most significant challenges faced in the early stages of The PIE and how she overcame them
- Key strategies that helped Amy scale The PIE from a start-up to its current size
- How they get their clients to buy into a year round, hybrid offering
- The journey Amy and her two female business partners have been on and how they balance their individual strengths and weaknesses
- What principles guide Amy in managing her team and making business decisions
- What measures Amy thinks are necessary to create a more inclusive and supportive environment for women in business
- Amy's advice to aspiring entrepreneurs looking to start a business
This episode is brought to you in collaboration with Collingwood who advise ambitious leaders of independent media companies, enabling them to scale, sell, or seek investment. https://collingwood.group/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
Show Organiser Supporters
Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page;
https://www.justgiving.com/page/daniel-assor-1707841097461
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP112: Exclusive! “Trixie LohMirmand, 18 years at the helm of the Dubai World Trade Centre!"#eventprofs
For almost 2 decades, Trixie LohMirmand has been at the helm of the UAEs leading event venue, the Dubai World Trade Centre. For the latest episode of The Dan Assor Show I had the privilege to discuss a range of topics with Trixie, with highlights including;
- Trixie's experience arriving in 2005 as a young female leader in Dubai and her personal journey over the last 18 years
- Evolution of the Dubai World Trade Centre and its impact on Dubai's economy and global events industry
- Development of trade shows and exhibitions in the UAE
- Strategic development of GITEX, one of the world's most significant technology & start up shows, and its expansion into Africa and Europe
- Challenges and opportunities of hosting COP28
- Top trends in trade shows and exhibitions
The interview highlights the role of innovation, collaboration, and strategic decision-making in shaping the global events landscape.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
Show Organiser Supporters
Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
If you enjoyed the podcast and my content please consider making a small donation
Visit the Just Giving Page;
https://www.justgiving.com/page/daniel-assor-1707841097461
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP111: "Exclusive! Mike Seaman, CEO Raccoon Media Group, on M&A strategy and the recent acquisition of Abilities Expo USA!" #eventprofs
Raccoon Media Group (Raccoon) is set to double its portfolio in the first year since it was acquired by Cuil Bay Capital (CBC) with the acquisition of Abilities Expo in the USA. This announcement brings Raccoon’s UK and US show portfolio to 17 events with more launches and acquisitions to be announced later in the year.
In this exclusive interview with Raccoon CEO, Mike Seaman discusses the reasons behind the acquisition, M&A strategy in general, and how he is getting on his new role under Cuil Bay Capital's ownership.
Abilities Expo, a series of seven exhibitions running across the USA, provides solutions for people with disabilities, their families and their carers and currently sees over 30 thousand visitors attending its events each year. The purchase will bolster Raccoon’s footing in the health and wellbeing market in the USA and joins Snowbound Expo, The Boston Run Show and The Boston Outdoor Expo in the company’s US portfolio.
Abilities live and digital properties connect the disability community to a wide range of resources to help improve accessibility and promote greater independence.
The Dan Assor Show Headline Sponsor is Jonas Event
Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and
exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP110: "Mike Costain, MD Lyrical Communications, 20 years in events, working with founders and transforming the InstallerSHOW" #eventprofs
My guest for this episode is Mike Costain, MD of Lyrical Communications, organisers of InstallerSHOW, the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology.
In 2022, after a period of rapid growth, Lyrical was acquired by Nineteen Group, the UK based events and media business, and Mike sits on their leadership team.
In this episode, co-hosted by Piers Bearne, founder of Collingwood Advisory, Mike gives us a fascinating insight into his near 20 year career within the events industry, the challenges and advantages of working with owner/founders of businesses, including Lyrical's founder Eoin McManus, how he transformed the InstallerSHOW into one of the fastest growing event brands in the UK , and the transition to ownership under Nineteen Group.
This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. Piers Bearne, is founder of Collingwood Advisory and an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. He also co-hosts the Media Entrepreneur Meetup group.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP109: "Helen Woodbridge, Easyfairs, M&A strategy + the acquisition of Southern Manufacturing & Electronics" #eventprofs
In early January 2024, Easyfairs, the world’s largest privately owned exhibition organiser, announced the acquisition of European Trade & Exhibition Services, organiser of Southern Manufacturing & Electronics, bolstering its already extensive engineering and manufacturing portfolio that incorporates Advanced Engineering as well as many other brands across Europe. Read the full press release here In this exclusive interview Helen Woodbridge, Head of Business Development at Easyfairs, provides an insight to the reasons behind the acquisition, why M&A is an important growth tool and how a business and its shows are integrated post acquisition.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP108: "Global Exhibition Industry Update with Trevor Foley(Chairman), Miranda Martin (MD), from tfconnect" #eventprofs
My guests for this episode are the new Managing Director of tfconnect Miranda Martin, and founder and now Chairman, Trevor Foley. tfconnect is the events and exhibitions industry's recognised global recruiter and senior executive search and selection specialist. https://www.tfconnect.global/ Miranda and Trevor discuss M&A, Private Equity, the evolution of the Trade Show format, roles and skill set requirements for exhibition organisers, candidate compensation plans and more!
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofs
My guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
- What is meant by a data first approach?
- What are the first steps businesses can make in utilising data in their sales strategies?
- Best practices when integrating new products, services and businesses into an existing infrastructure
- The role of data in modern sales strategies
- How can event organisers effectively use data to demonstrate value to potential sponsors and exhibitors?
- How can businesses create the cultural change needed to embed a shift to a data driven sales environment and a customer centric team?
- How to you use data to measure and showcase the ROI for sponsors and exhibitors’ post-event?
- What does Heather mean by “Forecasting is a Continuous Journey, not a Monthly Report”?
- Heather’s view on the evolution of data-driven strategies in the B2B events and media sectors in the next 5-10 years
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP106: "From Start Up to Scale Up: The Founder's Journey with Ruth Yarnit, Co-Founder & CEO of LeadDev
My guest for this episode is Ruth Yarnit Co-Founder and CEO of LeadDev (formerly White October Events). Ruth co-founded LeadDev in 2013 with Dave Fletcher.
Started as a small UK conference, the LeadDev team have developed their content function for their community as well as now running conferences in London, Berlin, New York and the West Coast of America. Their chosen audience, leaders of software engineering teams, had a proven appetite for events and a community to help them develop their tech, teams and tools to advance their businesses.
The conversation provides an educational insight into Ruth's personal journey as a co-founder: from the origins of the business, the successes, leadership, as well as the challenges faced and how she has overcome them. Find out how they have scaled from a small local conference to a reputable community focused, international brand. https://leaddev.com/ This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. https://collingwood-advisory.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP105: "Josh White, Founder, CanO Water, on how events fuel their mission to reduce single use plastic!" #eventprofs
My guest for this episode is Josh White, Co-Founder and Global Brand Director of CanO Water.
A remote island. Plastic bottles everywhere. This sight changed everything for three friends from London. There had to be a more recyclable and recycled solution. Spotting a lot of brands they knew from home, bottled water seemed to be the biggest culprit. That got Josh and his 2 friends thinking, there had to be a more recyclable and recycled solution for when you’re on-the go or if you forget your trusty reusable flask. After a lot of research, the three friends discovered more about the recyclability of aluminium. The facts spoke for themselves – and so Cano Water was born. What started out as an eye-opening trip abroad became a mission to reduce single use plastic. In this conversation Josh talks to me about how and why events play an important role in spreading their message and help to disrupt the drinks industry & play a part in a more sustainable global future. He also provides and insight into his journey from founding the business in 2015 to present day. https://canowater.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/Facebook https://www.facebook.com/danassorpodcast

EP104: "How we built the largest event on the planet for talent acquisition" with Jamie Leonard, Founder & CEO RecFest #eventprofs
My guest for this episode is Jamie Leonard, Founder & CEO, of The Recruitment Events Co. who create engaging experiences that empower, connect, and inspire talent acquisition professionals worldwide.
RecFest, which now takes place annually in the UK, Knebworth, and USA, Kentucky, stands as a testament to their dedication to innovation and collaboration in the recruitment sphere, offering a platform where industry leaders can share insights, showcase innovations, and build lasting relationships.
Jamie also spearheads the RL100 community, bringing together 1000's of Talent Acquisition leaders from across the globe.
The conversation includes;
- Jamie’s journey to becoming a business owner
- The moment Jamie and his wife came up with the idea for the business and RecFest
- What gave Jamie the belief that it would be a success
- How they have tapped into the talent acquisition community to help build the event proposition
- The impact of the pandemic, how they reacted and what Jamie learnt about himself during that period
- Why they decided to internationalise the event and launch into the USA
- The similarities and differences in running the event in the US compared to the UK
- The process they go through to decide what content and speakers to include in their events
- The unique challenges of running outdoor events and how they overcome them
- How to build a winning team culture and what success looks like
- The unique benefits and challenges of working with family
- What Jamie likes most about working in the events industry
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/Facebook https://www.facebook.com/danassorpodcast

EP103: "Hugh Forrest, Co-President & Chief Programming Officer, on 35 years of running South by Southwest, one of the most important events in the USA!" #eventprofs
My guest for this episode is Hugh Forrest, Co-President and Chief Programming officer of South by Southwest “SXSW”
Founded in 1987 in Austin, Texas, SXSW is best known for its conference an d festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for 300,000+ global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.
Hugh who joined SXSW in 1989, was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce and in 2014, he and other SXSW Directors were named Austin Entrepreneurs of the Year by Ernst & Young. He is an honorary doctorate of humane letters from Kenyon College, his alma matter.
Beyond SXSW, he has served on the National Advisory Board for the Poynter Institute in St. Petersburg, Florida. He is part of the Board of Directors for Austin Habitat for Humanity and also serves on the Board of Directors for the Austin-based accessibility company Knowbility.
Before joining the SXSW team, he founded The Austin Challenger and wrote for several other newspapers and publications.
The conversation includes;
- What initially drew Hugh to join SXSW, and how those reasons evolved over the past 35 years?
- Some of the most significant milestones that SXSW has experienced since it was established in 1987
- Hugh’s view on the ways that SXSW has reshaped the landscape of events, conferences, and festivals
- The power of community: How the team curate the event, decide on the content and themes and process speaker applications
- How SXSW has adapted its approach over the years to stay relevant and impactful
- The impact of the pandemic on international audiences attending SXSW and the reasons behind the decision to launch an edition of the event outside of the US and into Sydney Australia
- The vision for SXSW's future
- What continues to keep Hugh motivated and passionate after a 35 year association with SXSW
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com Twitter https://twitter.com/VodcastDan LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP102: Exclusive: "Peter Jones, CEO Nineteen Group discusses the recent acquisition of Oliver Kinross" #eventprofs
On October 3rd Nineteen Group announced that it had acquired London and Hong Kong-based global trade show organiser, Oliver Kinross. Formed in 2008, the Oliver Kinross business includes a series of Build Expos in New York, Chicago, Sydney and London. In this exclusive interview Peter Jones, CEO of UK based Nineteen Group, discusses why he believes Nineteen were successful in a highly competitive pitch process, how it will be transformative for the business, his views on the health of the trade show & exhibition industry and his own future plans. The deal will see Nineteen now have headquarters in London and Hong Kong. https://www.nineteengroup.com/https://www.oliver-kinross.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com Twitter https://twitter.com/VodcastDan LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast

EP101: "Overcoming The Fear of Change with Dahlia El Gazzar" #eventprofs
My guest for this episode is Dahlia El Gazzar, who lives and works out of Melrose Massachusetts in the USA.
Dahlia is the owner of Dahlia + Agency, brand + experience + marketing agency.
With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trendsetting solutions, event tech news, and professional branding expertise.
Dahlia has featured in a number of whose who lists in the event industry including.
- Best Event Tech Evangelist: Event Tech Live 2022
- Most Influential Women in Event Tech: BizBash 2021
- Eventex 100 Top Influencers in Events Industry 2020
- Smart Meetings Magazine 2019 Smartest Women in the Industry – Hall of Fame
- Top 500 People in Events by BizBash 2019
- Top 25 women in the meetings industry list by Meetings & Conventions Magazine
The wide ranging conversation includes;
- Why event organisers fear change?
- The importance of trusting the new talent in your organization
- How organisers get over the fear and embrace creating new event experiences?
- What should event marketers be doing less of and more of?
- Dahlia's views on the trends in event technology
- Why Dahlia believes it’s a golden age for freelancers and independent contractors in the event industry
- What Dahlia loves most about working in the events industry
- The biggest lessons learnt over the course of her career
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP100: "From Start Up to Scale Up To Exit: The Founder's Journey with Terry O'Dwyer, Founder & CEO of LSX" #eventprofs
My guest for this episode is Terry O'Dwyer Founder and CEO of LSX which since 2014 has established itself as a global powerhouse in life science deal making events by growing a collection of partnering and strategy events that have played a crucial role in fundraising and M&A for global Biotech, Medtech and Healthtech companies.
In August 2023 it was announced that LSX had been acquired by Informa Connect, for an industry leading multiple, and joined the Informa Connect Life Sciences family of platforms and products serving the Biopharma partnering and investment communities.
This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory.
My co-host for this episode is Piers Bearne, founder of Collingwood Advisory and an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. He also co-hosts the Media Entrepreneur Meetup group.
The wide ranging conversation includes;
- Terry's motivations behind starting the business
- The importance of having the right business partner
- Transforming from a regular event led business to a partnering platform
- Doubling down on live events post pandemic
- Why you should "shoot the magpie" and focus on what you are really good at
- The decision to license rather than build their own partnering platform
- How event organisers should decide what event technology to use
- The challenges faced taking the business to the USA, and how they overcame them
- Designing events around the community that you serve, and how to create a difference
- How to balance the demands of running a business whilst preparing for a sale
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP99: "Jo-Anne Kelleway: The Event Wizard from Oz! From Sydney Start-Up to Global Game Changer" #eventprofs
My guest for this episode is Jo-Anne Kelleway, International Industry Ambassador for Freeman Company, the world’s largest exhibition services, logistics and technology company
Jo-Anne lives in Sydney, Australia and is the founder & former CEO of The Info Salons Group, which in 2018 after 31 years Jo-Anne 2018 sold to The Freeman Company.
The Info Salons Group is now involved in over 750 events per year worldwide, assisting major event organisers such as Informa, Reed Exhibitions, Messe Frankfurt, VNU and Diversified Exhibitions, with the development and growth of their events.
Jo-Anne is on the Digital Innovation & International Partners committees of UFI, and was a previous Board Member for the International Association of Exhibitions & Events in USA and the Exhibition & Events Association of Australia
The wide ranging conversation includes:
- Jo-Anne's journey as an entrepreneur
- The challenges of building a business whilst the juggling the demands of being a parent
- Her experiences of gender bias in the exhibitions industry and how she overcame them
- What a great registration experience looks like
- What excites her most about the impact of digital innovation in the events industry
- The biggest challenges facing the tradeshow & events industry today
- What she loves most about working in events and exhibitions
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP98: "Driving Growth & Innovation In The Events Industry" with Jonny Baynes, Partner, Plural Strategy #eventprofs
My guest for this episode is Jonny Baynes, a partner at Plural Strategy, a strategy consultancy for the media, information and technology industries.
Jonny has over 25 years of experience in the media and events sectors and leads Plural’s Events practice, working with leading corporates, investors and venues in the sector globally to drive growth and innovation. He is a keen musician and plays in the company band!
The conversation includes;
- Merger and Acquisition trends in the live events and event technology sectors
- Moving beyond the live event
- The continued appetite of private equity in the B2B live events sector
- Trends and opportunities in event technology
- How important it is for event businesses to continue to embrace technological innovation
- How to overcome the challenges face on the digital transformation journey
- Insights into the process Jonny goes through with clients on the design of a new event
- The concept of customer taxonomy and it's significance in understanding customer behaviour and preferences
- What Jonny loves most about working in the events industry
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP97: "From Royal Air Force To The Events Industry" with Oliver Smart, MD, Jonas Event Technology #eventprofs
In this episode I speak with Oliver Smart, Managing Director of Jonas Event Technology, a provider of event registration for organisers of trade shows, consumer events and conferences.
Oliver spent 4 years as a Sergeant in the Royal Air Force Air Cadets , and is a Reserve in the British Army.
He joined Jonas Event Technology in 2017, and has risen through the ranks, being appointed Managing Director in May 2023.
In 2018 he was awarded the Event Supplier & Services Association, "ESSA" Young Person Award, and in July 2023 was appointed to the ESSA board.
Discussion Includes;
- Oliver's journey into the events industry
- What parallels can be drawn between his experience in the Royal Air Force and leading a business in the events industry?
- What key trends Oliver has seen in the events industry since the pandemic?
- Oliver's views on what an organiser can do to improve the experience of exhibitors and attendees
- With an explosion of event technology, how can an organiser determine which solution to use?
- Oliver's view on the impact of the advances in AI on the events industry
- What does Oliver believe are the key ingredients of a good event?
- What Oliver hopes to achieve as a board member of the Event Services and Supplier Association
- How can we ensure more diversity in the events industry?
- What more can the events industry be doing in the area of sustainability?
- The differences in attendee, organiser & exhibitor behaviour in the US compared to the UK?
- Who Oliver would like to meet that is no longer alive and why?
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP96: "Navigating the start up jungle with Gaby Mendes, Founder Talk Twenties" #eventprofs
In this episode I spoke with Gaby Mendes, founder of Talk Twenties, an award-winning media and events platform that helps young people navigate the rollercoaster years of their adult life.Discussion Includes;
- Gaby's background and where the ambition to start her own business came from
- The journey of developing the idea for Talk Twenties & TwentiesFest
- The ways and means of building and serving a community
- The challenges facing young adults today
- Feeling responsible for the community she has built
- The plans for Twenties Fest 2023
- The challenges of a running a small business and how Gaby tries to overcomes them
About The Guest Gaby Mendes is the founder of Talk Twenties and TwentiesFest, an award-winning media and events platform that helps young people navigate the rollercoaster years of their adult life. Talk Twenties launched in 2020 during the Covid-19 pandemic. It initially set out to host in-person events but had to pivot to the virtual world, resulting in the creation of the Talk Twenties Podcast. The podcast hits all of the topics of what it’s like to explore the world as someone in your twenties, discussing the highs and lows of leaving full-time education. The podcast has received great success since, with over 120,000 listeners and was even a finalist in the British Podcast Awards just one year after it’s launch.
Talk Twenties recognises that school doesn't exactly set you up for the real world. The mission is to support those entering adult life with things such as getting a hold of your finances, navigating a new career, managing your health and even making new friends. Now, out of the pandemic, the Talk Twenties Team are launching, TwentiesFest in October 2023, an immersive event full of talks, live music and opportunities to make new friends, bringing 1000 young people together in Liverpool. https://www.talktwenties.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP95: "Towards a Greener Future: Navigating the Path to Net Zero in the Events Industry" #eventprofs
Originally broadcast live on the Yoonity Connect virtual events platform on Tuesday 4th July, I had the privilege to host a webinar with a stellar panel of event industry professionals who came together to discuss how to Navigate the Path to Net Zero in the Events Industry.
The webinar was a partnership between The Dan Assor Show and the Business Design Centre.
Panellists:
- Anna Abdelnoor CEO, Founder isla, here to accelerate the event industry transition to a sustainable future
- Keith O'Loughlin, CEO, Smyle, who support global brands to imagine and deliver innovative experiences and creative content. The agency is on a journey to carbon neutrality.
- Edwin Van der Vennet 💚 Owner, beMatrix & Chair of the Workstream "Smart Production and Waste Management" Net Zero Carbon Events
- Kate Vandenburg, Marketing & Communication Director of carbon neutral Business Design Centre, who are setting their sights on achieving net zero by 2030
Discussion Points;
- How can the events industry overcome the challenge of establishing a common approach for achieving net-zero emissions?
- What are the challenges that the events industry faces when transitioning to more sustainable practices, and how can they be overcome?
- How can event organisers collaborate with suppliers, vendors, and other stakeholders to ensure a more sustainable supply chain for event materials, resources, and services?
- How can event businesses effectively engage and educate clients, suppliers, and attendees about the importance of sustainability, and encourage them to actively participate in eco-friendly practices and initiatives?
- How can businesses in the events industry effectively measure and track their progress towards sustainability goals, and what key performance indicators should be considered?
- What financial and logistical challenges do businesses in the events industry face when transitioning to more sustainable practices? How can these challenges be addressed to ensure a smooth and cost-effective sustainability transition?
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP94: "Leadership, Culture & Connecting Communities with Duncan Wood, CEO Rapid News Group" #eventprofs
In this episode I spoke with Duncan Wood, CEO of Rapid News Group who operate trade shows and publish magazines all over the world, including TCT 3Sixty, TCT Asia, TCT Japan, Med-Tech Innovation Expo and Interplas.
Discussion Includes;
- Duncan's personal journey & lessons learned during the pandemic
- How best to serve & mobilise communities including the power of data insights
- Responding to the changing demands of clients and mobilising attendance to events
- Expanding the business globally and the importance of partnerships
- The role of company culture in driving growth
- Why Duncan has remained loyal to the business for so many years
- What Duncan believes are the essential traits of a good leader
- What Duncan loves most about being in the events industry
About The Guest Duncan Wood is CEO of the Rapid News Group and Packaging Europe Ltd and Chairman of VNU Rapid News Co. Ltd. He has nearly 30 years' experience in media and event roles predominantly in business development and leadership. He has extensive experience in fixing and transforming media and event businesses into profitable enterprises. He also has a proven track record in growing businesses, driving growth through a range of strategies including new product launches, geo-cloning of existing brands, acquisitions, developing innovative partnerships and joint ventures. https://www.rapidnews.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast

EP93: "The Solopreneurs: Perks & Challenges of a Start-Up with Anna-Marie Trzebinski & Charli Briggs" #eventprofs
Charli Briggs and Ann-Marie Trzebinski are event industry entrepreneurs who set up their businesses in the summer of 2020. In this episode they talk to me about the journey they have been on as a small business owner, including;
- Why they took the decision to start their business
- The challenges they have faced both personally and professionally, and the measures they have taken to overcome them
- The support they have received from within the events community
- The unique benefits of being a solopreneur
- Their plans for the future
About the Guests
Charli Briggs
Charli is the Founder and Director of multi award winning staffing agency, Eventure which provides brand-matched individuals to events globally. Passionate about physical and mental wellbeing with a desire to create the working environment and culture for her employees that she never had, Eventure is currently embracing a 4 day work week trial, offers private healthcare for all employees with £0 excess and annual away trips. Charli has received awards and recognition from Eventex, Conference News and Tomorrow’s Talent as well as regularly judging industry awards. She is also frequently seen speaking on topics such as entrepreneurialism and wellbeing.
https://www.eventureexp.co.uk/
Anna-Marie Trzebinski
Anna founded AMTEvents in 2020 and she brings 15 years of industry expertise in design, and event management. Serving the Fashion, Finance, Tech, and Prime-Real Estate sectors, AMTEvents embraces new challenges and collaborates with skilled freelancers. From anniversaries to award ceremonies, gala dinners, and conferences, every event is meticulously crafted. With industry recognition and a vibrant LinkedIn community, Anna-Marie is a sought-after speaker and successful coach, boasting over 10,000 followers. AMTEvents is a finalist in the Central South Business Awards and has made it onto the prestigious C&IT 2023 Incentive A-List. Anna-Marie resides in Guildford, Surrey, with her supportive husband and two adorable children, Maximus (2) and Aurora (1). https://www.amteventsglobal.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/

EP92: Exclusive! "The Big Interview with Stephen Carter, Group CEO Informa Plc" #eventprofs
I had the privilege to speak with Lord Stephen Carter, Group CEO of Informa Plc, directly after the release of Informa’s 2023 AGM trading update on 15th June. Informa is a leading Business Intelligence, Academic Publishing, Knowledge and B2B Events Group, listed on the FTSE 100 in UK, has offices in more than 30 countries, and employs 11,000 staff. Stephen joined Informa in 2010 as a Non-Executive Director before becoming Group Chief Executive in 2013 and across his career he has held managing director and chief executive positions in a range of Media and Technology businesses and is currently on the Board of Vodafone Plc and PA Media Group. Stephen also served as founding CEO of Ofcom, the UK’s communications competition regulator, Chief of Strategy to the UK Prime Minister, Gordon Brown and was the first Minister for the Media and Telecommunications industry, where he wrote and published the Digital Britain Report. The discussion includes;
- Has he been surprised by the post Covid bounce?
- Was the strategy they employed during the pandemic a gamble?
- The impact of high inflation and the war in Ukraine
- What he means when he speaks of "Reinvention of the Business through Technology & Data"
- Why was Tarsus Group such an attractive acquisition target?
- How important are vertical plays to Informa now? & Are “event plus” models the future for Informa, or is there still a place for pure play events?
- What is the ongoing impact of Brexit?
- Views on Artificial Intelligence & how Informa are implementing it
- What are the challenges and opportunities for b2b events over the next 12-36 months?
- How can industries influence government?
- What more can the industry be doing to offset the environmental impact of events?
- How has his style of leadership evolved over the years & what makes a great leader?
- The importance of looking forward
- His proudest achievement
This episode is sponsored by Mayfield Merger Strategies - The Global Specialists in M&A for Exhibitions and Events https://www.mayfieldmerger.com/ The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/

EP91: "An Eventful Career! Memories, Learnings & The Future of Business Networking with Simon Foster" CEO Arc network & former CEO UBM EMEA & Comexposium #eventprofs
This week I spoke with with Simon Foster, Group CEO of the private equity-funded, B2B group Arc network, which launched in 2021. Simon has more than 20 years experience managing B2B business globally including CEO of UBM EMEA (now Informa) & CEO of Comexposium. The company, backed by EagleTree Capital, of New York, has completed a number of acquisitions including financial services publisher Incisive Media, Farmers Guardian information and events, the Netherlands-based Bridge2Food, Fortem UK farming events, and HighQuest agribusiness media and events. The Arc portfolio now boasts 150+ events and content platforms across food, farming, sustainability and financial services and employs 220+ staff in the UK, Netherlands and the US.
Discussion includes;
- What is the future of business networking?
- How does Arc network differ from previous businesses that Simon has run?
- The importance of data driven insights
- The role of AI & technology in delivering a better customer experience
- The changing skill sets required in today's media & events businesses
- How the in person event experience is changing
- The challenges of building a business through acquisitions
- Highlights and lessons from a 30-year career
- What Simon is most proud of
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/

EP90: "The CEO from Down Under: An Insight into the Australian Exhibition Industry" with Brad Langton, CEO National Media
This week I spoke with with Brad Langton CEO of Australian events business, National Media. National Media, headquartered in Gold Coast, Queensland own and operate a portfolio of market-leading events and data-driven marketing products across a range of industries and professional sectors. Brad provides an insight into the Australian exhibition industry, launching shows during the pandemic, convincing new talent to come to Queensland, and the joys of working in the industry. https://nationalmedia.com.au/
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/

E89: "The Future of B2B Events: Exploring Trends & Challenges" with Duncan Kirk, CEO ROARB2B
This week I spoke with with Duncan Kirk, CEO ROAR B2B, who operate events in the Care, Health, Business Technology & Environment Markets, including Naidex, UK Cyber Week, Flexpo, Legalex & Flood Expo. Duncan founded ROAR B2B in 2019, when he secured investment from Apiary Capital to fund the acquisition of a portfolio of leading events from Prysm Media Group. The business has offices in Bristol & London.https://www.roarb2b.com/
Discussion Includes;
- Duncan's personal journey into the events and exhibitions industry
- The reasons behind the decision to start ROAR B2B
- How the business navigated the pandemic
- Building & serving customer-centric communities
- How to ensure an event stands out in a crowded marketplace
- The changing skill sets required in teams in a post pandemic world
- What more the industry can be doing on the issue of sustainability
- How to establish a positive culture in a business
- What does success look like for the business? Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E88: "Unpacking the In-Person Event Boom: Trends & Challenges" (previously broadcast live into LinkedIn)
Welcome to the on demand version of a special panel debate, which was previously broadcast live into LinkedIn on 20th April. Over 700 event professionals from around the world registered for this virtual event. I was joined by co-host Julius Solaris, founder of Boldpush, a management consulting agency for the events industry, and a stellar panel of senior event industry executives; Carina Bauer, CEO IMEX Group: Carina, has been CEO of IMEX Group since 2002, and a former chair of the Association of Event Organizers. The IMEX Group organises two global trade shows in the meetings and events sector. IMEX America, Frankfurt since 2011 and Imex Frankfurt since 2002 which is taking place next month on 23-25 May Paul Miller, CEO Questex: Paul has been CEO of Questex since 2018 and prior to that was President & Managing Director of Informa. Questex run 70 events, and is focused on high-growth markets that help people live better, live longer and enable experience, namely Hospitality Travel, Wellness, Life Science Technology & Healthcare Jessica Blue, EVP Emerald: Since 2019 Jess has been an Executive Vice President of Emerald, and prior to that was SVP of the Global Licensing Group of Informa Markets Emerald delivers meaningful connections through 142 live events and 16 media properties across Design, Equipment, Retail, Safety & Security &Technology. Topics Covered; What is happening with in-person events? What are attendees saying? Why are they back to in-person in masses? What is driving them? It seems that the main driver for in-person attendance is networking. What is the role of content going forward? Is the uncertainty in the economic climate affecting exhibitor participation? What are the challenges with such an influx of in-person? What is the role of tech for your organisation? What type of tools are you looking at? Is the events industry doing enough when it comes to sustainability? Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on YouTube here https://www.youtube.com/watch?v=KPkzMOq6xgw
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E87: "The Running Man - How a Media Group is Disrupting the Health & Wellbeing Markets" with Mike Seaman CEO Raccoon Media Group #eventprofs
This week I spoke with with Mike Seaman, CEO Raccoon Media Group, a dynamic, high-growth media business focused on health and wellbeing markets. The business launched in 2017 and is dedicated to getting people from all backgrounds healthy, outside and active via its portfolio of events and media properties which include The National Cycling Show, National Snow Week, Snowbound Expo, The National Running Show, Run Show Boston, The National Equine Show and The National Outdoor Expo and its digital platform Outside & Active.
https://raccoonmediagroup.com/
Discussion includes:
- How the business survived during the pandemic
- Mike's own response & coping mechanisms during the pandemic
- Developing a plan for growth and objectives for the business
- The process of launching a new show
- Expansion in the USA, what's worked, what hasn't
- Growth through acquisition: opportunistic or strategic?
- The change from being an events business to a media business
- How best to serve a community including inclusivity & accessibility
- Improving visitor conversions through pre show engagement
- Working with celebrity ambassadors to help drive attendance
- A story about Mike's mum and Ben Fogle
- Sustainability in the events industry. What more can we be doing?
- Establishing a winner company culture & the role of the CEO
Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on YouTube here https://www.youtube.com/watch?v=Ees4pgrnDnc
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E86: "The Boy From Brazil" - Bruno Roquette, the life of an Exhibition Stand Builder #eventprofs
This week I spoke with Bruno Roquette, Director at Standbuilder.co.uk, a London based exhibition contractor serving the UK and Europe.
Discussion includes:
- Bruno’s journey to starting the business, from growing up in Brazil to owning a restaurant to serving clients all over Europe!
- How the business has adapted over the years to build and to stay relevant
- His perspective on exhibitor requirements for show stands and onsite experiences
- Bruno’s advice for organisations looking to create an impactful exhibition stand for their next event
- Contractors’ relationship with organisers, venues and industry associations
- Building a personal brand and the best way to drive sales
- The pressures, challenges and benefits of working with family, and being on the road
- What continues to drive Bruno to succeed and what advice he would give his 18 year self
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E85: "The State of the Trade Show & Exhibition Industry with Phil Soar" #eventprofs
This week I spoke with exhibition industry veteran Phil Soar, who has built an empire of successful shows over the last 30 years and is the Chairman of b2b events organisers, CloserStill Media & Nineteen Group.
Discussion includes;
- The pace of the recovery of the global trade show & exhibition industry post pandemic, including a discussion on the key findings of the Association of Venues, 2022 "size and scale index report" for the UK exhibition industry.
- The recent merger and acquisition activity in the events & exhibitions sector, namely Informa's $940m acquisition of Tarsus, Providence's proposed takeover of Hyve Group Plc, and Blackstone's acquisition of Cvent.
- Deglobalisation as being the next major threat to the trade show & exhibition industry.
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E84: "How to be a successful woman in the trade show industry with Laura Shapiro" #eventprofs
This week I spoke with Laura Shapiro, Portfolio Director of CloserStill Media, and President of Women in Exhibitions Chapter (UK). Laura has been working at global business exhibitions organiser CloserStill Media for over 11 years, rising through the ranks from a Sales Manager to Portfolio Director, where she leads an multi award-winning portfolio of 12 medical trade shows. Laura sits on a number of the AEO working groups and most recently became the President of Women in Exhibition’s. https://www.closerstillmedia.com/
https://www.womeninexhibitions.com/
Discussion includes; Developing a career in the exhibitions industry and how to build your personal profile The challenges of, and tips on running a portfolio of shows How to successfully launch a new event and brand extension How to keep up with the changing demands of exhibitors and attendees How to successfully build and maintain community relationships How to be successful at sales The importance of empowering women in the UK industry, whilst helping to nurture the next generation of female leaders
Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on You Tube here https://www.youtube.com/watch?v=972zWf0dLc4
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan

E83: "Events & Exhibitions Industry Recruitment Update" with Trevor Foley, MD, tfconnect #eventprofs
This week I spoke with Trevor Foley, MD, tfconnect, a specialist recruitment and executive search consultancy for the global events and exhibitions industry.
Discussion includes
- The types of roles show organisers are recruiting for across the globe
- The skill sets that show organisers are looking & the pool of talent available
- Compensation plans: What are candidates demanding & organisers offering
- How are hiring companies behaving in the recruitment process?
- View on the recent Informa acquisition of Tarsus, the Hyve sale to Providence, & the impact of Private Equity in the trade show & exhibition industry
- Events Industry: Changing Lives in Uganda: An update on Events for Namuwongo, a philanthropic network of events-industry companies who support Hope for Children’s life-changing work with vulnerable children in the slum of Namuwongo, Uganda. https://www.tfconnect.global/events-for-namuwongo
You can watch this episode on You Tube here https://www.youtube.com/watch?v=aOm3rPDdO_Q
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan