The Dan Assor Show #eventprofs
By daniel assor
The Dan Assor Show #eventprofsMay 26, 2022
EP113: "From Start-Up to Scale-Up: The Founder's Journey with Amy Baker, CEO & Co-Founder, The PIE" #eventprofs
My guest for this episode is Amy Baker CEO and Co-founder of The PIE, a media, recruitment and events business created to inform, inspire and connect a global community of leaders in international education, edtech and global language learning. The PIE’s flagship news website reached one million users in 2023 and Amy is a regular commentator and host of events focused on the industry’s latest developments, including The PIE Live - a series of three conferences held in the UK, US and Australia , and the globally renowned PIEoneer Awards, which see 2000 delegates combined across all 4 events. https://thepienews.com/ Topics covered in this episode;
- What inspired Amy to start the business, and were there experiences in her career that shaped her vision for the company
- Amy shares some of the most significant challenges faced in the early stages of The PIE and how she overcame them
- Key strategies that helped Amy scale The PIE from a start-up to its current size
- How they get their clients to buy into a year round, hybrid offering
- The journey Amy and her two female business partners have been on and how they balance their individual strengths and weaknesses
- What principles guide Amy in managing her team and making business decisions
- What measures Amy thinks are necessary to create a more inclusive and supportive environment for women in business
- Amy's advice to aspiring entrepreneurs looking to start a business
This episode is brought to you in collaboration with Collingwood who advise ambitious leaders of independent media companies, enabling them to scale, sell, or seek investment. https://collingwood.group/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
Show Organiser Supporters
Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
If you enjoyed the podcast and my content please consider making a small donation Visit the Just Giving Page;
https://www.justgiving.com/page/daniel-assor-1707841097461
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP112: Exclusive! “Trixie LohMirmand, 18 years at the helm of the Dubai World Trade Centre!"#eventprofs
For almost 2 decades, Trixie LohMirmand has been at the helm of the UAEs leading event venue, the Dubai World Trade Centre. For the latest episode of The Dan Assor Show I had the privilege to discuss a range of topics with Trixie, with highlights including;
- Trixie's experience arriving in 2005 as a young female leader in Dubai and her personal journey over the last 18 years
- Evolution of the Dubai World Trade Centre and its impact on Dubai's economy and global events industry
- Development of trade shows and exhibitions in the UAE
- Strategic development of GITEX, one of the world's most significant technology & start up shows, and its expansion into Africa and Europe
- Challenges and opportunities of hosting COP28
- Top trends in trade shows and exhibitions
The interview highlights the role of innovation, collaboration, and strategic decision-making in shaping the global events landscape.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
Show Organiser Supporters
Charity Partner - Rays of Sunshine who brighten the lives of thousands of seriously ill young people and their families by fulfilling dreams through granting wishes and by providing ongoing support in hospital and within the community.
If you enjoyed the podcast and my content please consider making a small donation
Visit the Just Giving Page;
https://www.justgiving.com/page/daniel-assor-1707841097461
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP111: "Exclusive! Mike Seaman, CEO Raccoon Media Group, on M&A strategy and the recent acquisition of Abilities Expo USA!" #eventprofs
Raccoon Media Group (Raccoon) is set to double its portfolio in the first year since it was acquired by Cuil Bay Capital (CBC) with the acquisition of Abilities Expo in the USA. This announcement brings Raccoon’s UK and US show portfolio to 17 events with more launches and acquisitions to be announced later in the year.
In this exclusive interview with Raccoon CEO, Mike Seaman discusses the reasons behind the acquisition, M&A strategy in general, and how he is getting on his new role under Cuil Bay Capital's ownership.
Abilities Expo, a series of seven exhibitions running across the USA, provides solutions for people with disabilities, their families and their carers and currently sees over 30 thousand visitors attending its events each year. The purchase will bolster Raccoon’s footing in the health and wellbeing market in the USA and joins Snowbound Expo, The Boston Run Show and The Boston Outdoor Expo in the company’s US portfolio.
Abilities live and digital properties connect the disability community to a wide range of resources to help improve accessibility and promote greater independence.
The Dan Assor Show Headline Sponsor is Jonas Event
Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and
exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
You can watch and subscribe to The Dan Assor Show on YouTube
https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP110: "Mike Costain, MD Lyrical Communications, 20 years in events, working with founders and transforming the InstallerSHOW" #eventprofs
My guest for this episode is Mike Costain, MD of Lyrical Communications, organisers of InstallerSHOW, the UK’s number one destination for influential installers and specifiers of heat, water, air and energy technology.
In 2022, after a period of rapid growth, Lyrical was acquired by Nineteen Group, the UK based events and media business, and Mike sits on their leadership team.
In this episode, co-hosted by Piers Bearne, founder of Collingwood Advisory, Mike gives us a fascinating insight into his near 20 year career within the events industry, the challenges and advantages of working with owner/founders of businesses, including Lyrical's founder Eoin McManus, how he transformed the InstallerSHOW into one of the fastest growing event brands in the UK , and the transition to ownership under Nineteen Group.
This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. Piers Bearne, is founder of Collingwood Advisory and an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. He also co-hosts the Media Entrepreneur Meetup group.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP109: "Helen Woodbridge, Easyfairs, M&A strategy + the acquisition of Southern Manufacturing & Electronics" #eventprofs
In early January 2024, Easyfairs, the world’s largest privately owned exhibition organiser, announced the acquisition of European Trade & Exhibition Services, organiser of Southern Manufacturing & Electronics, bolstering its already extensive engineering and manufacturing portfolio that incorporates Advanced Engineering as well as many other brands across Europe. Read the full press release here In this exclusive interview Helen Woodbridge, Head of Business Development at Easyfairs, provides an insight to the reasons behind the acquisition, why M&A is an important growth tool and how a business and its shows are integrated post acquisition.
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP108: "Global Exhibition Industry Update with Trevor Foley(Chairman), Miranda Martin (MD), from tfconnect" #eventprofs
My guests for this episode are the new Managing Director of tfconnect Miranda Martin, and founder and now Chairman, Trevor Foley. tfconnect is the events and exhibitions industry's recognised global recruiter and senior executive search and selection specialist. https://www.tfconnect.global/ Miranda and Trevor discuss M&A, Private Equity, the evolution of the Trade Show format, roles and skill set requirements for exhibition organisers, candidate compensation plans and more!
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP107: "Data Powered Revenue Acceleration for Event Organisers" with Heather Holst-Knudsen, CEO H2K Labs #eventprofs
My guest for this episode is Heather Holst-Knudsen, CEO & Founder of H2K Labs. Based out of Florida, H2K Labs helps events, media, marketing, and technology companies develop data-powered revenue growth.https://www.h2klabs.com/
Conversation includes:
- What is meant by a data first approach?
- What are the first steps businesses can make in utilising data in their sales strategies?
- Best practices when integrating new products, services and businesses into an existing infrastructure
- The role of data in modern sales strategies
- How can event organisers effectively use data to demonstrate value to potential sponsors and exhibitors?
- How can businesses create the cultural change needed to embed a shift to a data driven sales environment and a customer centric team?
- How to you use data to measure and showcase the ROI for sponsors and exhibitors’ post-event?
- What does Heather mean by “Forecasting is a Continuous Journey, not a Monthly Report”?
- Heather’s view on the evolution of data-driven strategies in the B2B events and media sectors in the next 5-10 years
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP106: "From Start Up to Scale Up: The Founder's Journey with Ruth Yarnit, Co-Founder & CEO of LeadDev
My guest for this episode is Ruth Yarnit Co-Founder and CEO of LeadDev (formerly White October Events). Ruth co-founded LeadDev in 2013 with Dave Fletcher.
Started as a small UK conference, the LeadDev team have developed their content function for their community as well as now running conferences in London, Berlin, New York and the West Coast of America. Their chosen audience, leaders of software engineering teams, had a proven appetite for events and a community to help them develop their tech, teams and tools to advance their businesses.
The conversation provides an educational insight into Ruth's personal journey as a co-founder: from the origins of the business, the successes, leadership, as well as the challenges faced and how she has overcome them. Find out how they have scaled from a small local conference to a reputable community focused, international brand. https://leaddev.com/ This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory. https://collingwood-advisory.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP105: "Josh White, Founder, CanO Water, on how events fuel their mission to reduce single use plastic!" #eventprofs
My guest for this episode is Josh White, Co-Founder and Global Brand Director of CanO Water.
A remote island. Plastic bottles everywhere. This sight changed everything for three friends from London. There had to be a more recyclable and recycled solution. Spotting a lot of brands they knew from home, bottled water seemed to be the biggest culprit. That got Josh and his 2 friends thinking, there had to be a more recyclable and recycled solution for when you’re on-the go or if you forget your trusty reusable flask. After a lot of research, the three friends discovered more about the recyclability of aluminium. The facts spoke for themselves – and so Cano Water was born. What started out as an eye-opening trip abroad became a mission to reduce single use plastic. In this conversation Josh talks to me about how and why events play an important role in spreading their message and help to disrupt the drinks industry & play a part in a more sustainable global future. He also provides and insight into his journey from founding the business in 2015 to present day. https://canowater.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/Facebook https://www.facebook.com/danassorpodcast
EP104: "How we built the largest event on the planet for talent acquisition" with Jamie Leonard, Founder & CEO RecFest #eventprofs
My guest for this episode is Jamie Leonard, Founder & CEO, of The Recruitment Events Co. who create engaging experiences that empower, connect, and inspire talent acquisition professionals worldwide.
RecFest, which now takes place annually in the UK, Knebworth, and USA, Kentucky, stands as a testament to their dedication to innovation and collaboration in the recruitment sphere, offering a platform where industry leaders can share insights, showcase innovations, and build lasting relationships.
Jamie also spearheads the RL100 community, bringing together 1000's of Talent Acquisition leaders from across the globe.
The conversation includes;
- Jamie’s journey to becoming a business owner
- The moment Jamie and his wife came up with the idea for the business and RecFest
- What gave Jamie the belief that it would be a success
- How they have tapped into the talent acquisition community to help build the event proposition
- The impact of the pandemic, how they reacted and what Jamie learnt about himself during that period
- Why they decided to internationalise the event and launch into the USA
- The similarities and differences in running the event in the US compared to the UK
- The process they go through to decide what content and speakers to include in their events
- The unique challenges of running outdoor events and how they overcome them
- How to build a winning team culture and what success looks like
- The unique benefits and challenges of working with family
- What Jamie likes most about working in the events industry
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com LinkedIn https://www.linkedin.com/in/danassor/Facebook https://www.facebook.com/danassorpodcast
EP103: "Hugh Forrest, Co-President & Chief Programming Officer, on 35 years of running South by Southwest, one of the most important events in the USA!" #eventprofs
My guest for this episode is Hugh Forrest, Co-President and Chief Programming officer of South by Southwest “SXSW”
Founded in 1987 in Austin, Texas, SXSW is best known for its conference an d festivals that celebrate the convergence of the interactive, film, and music industries. The event, an essential destination for 300,000+ global professionals, features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities.
Hugh who joined SXSW in 1989, was named “Austinite of the Year” in 2012 by the Austin Chamber of Commerce and in 2014, he and other SXSW Directors were named Austin Entrepreneurs of the Year by Ernst & Young. He is an honorary doctorate of humane letters from Kenyon College, his alma matter.
Beyond SXSW, he has served on the National Advisory Board for the Poynter Institute in St. Petersburg, Florida. He is part of the Board of Directors for Austin Habitat for Humanity and also serves on the Board of Directors for the Austin-based accessibility company Knowbility.
Before joining the SXSW team, he founded The Austin Challenger and wrote for several other newspapers and publications.
The conversation includes;
- What initially drew Hugh to join SXSW, and how those reasons evolved over the past 35 years?
- Some of the most significant milestones that SXSW has experienced since it was established in 1987
- Hugh’s view on the ways that SXSW has reshaped the landscape of events, conferences, and festivals
- The power of community: How the team curate the event, decide on the content and themes and process speaker applications
- How SXSW has adapted its approach over the years to stay relevant and impactful
- The impact of the pandemic on international audiences attending SXSW and the reasons behind the decision to launch an edition of the event outside of the US and into Sydney Australia
- The vision for SXSW's future
- What continues to keep Hugh motivated and passionate after a 35 year association with SXSW
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com Twitter https://twitter.com/VodcastDan LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast
EP102: Exclusive: "Peter Jones, CEO Nineteen Group discusses the recent acquisition of Oliver Kinross" #eventprofs
On October 3rd Nineteen Group announced that it had acquired London and Hong Kong-based global trade show organiser, Oliver Kinross. Formed in 2008, the Oliver Kinross business includes a series of Build Expos in New York, Chicago, Sydney and London. In this exclusive interview Peter Jones, CEO of UK based Nineteen Group, discusses why he believes Nineteen were successful in a highly competitive pitch process, how it will be transformative for the business, his views on the health of the trade show & exhibition industry and his own future plans. The deal will see Nineteen now have headquarters in London and Hong Kong. https://www.nineteengroup.com/https://www.oliver-kinross.com/
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences. https://jonas.events/
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters: Tarsus Group https://www.tarsus.com/ Nineteen Group https://www.nineteengroup.com/ tfconnect https://www.tfconnect.global/ Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com Twitter https://twitter.com/VodcastDan LinkedIn https://www.linkedin.com/in/danassor/ Facebook https://www.facebook.com/danassorpodcast
EP101: "Overcoming The Fear of Change with Dahlia El Gazzar" #eventprofs
My guest for this episode is Dahlia El Gazzar, who lives and works out of Melrose Massachusetts in the USA.
Dahlia is the owner of Dahlia + Agency, brand + experience + marketing agency.
With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an association collaborator, Dahlia is known as the coffee-fuelled ‘go-to’ source for trendsetting solutions, event tech news, and professional branding expertise.
Dahlia has featured in a number of whose who lists in the event industry including.
- Best Event Tech Evangelist: Event Tech Live 2022
- Most Influential Women in Event Tech: BizBash 2021
- Eventex 100 Top Influencers in Events Industry 2020
- Smart Meetings Magazine 2019 Smartest Women in the Industry – Hall of Fame
- Top 500 People in Events by BizBash 2019
- Top 25 women in the meetings industry list by Meetings & Conventions Magazine
The wide ranging conversation includes;
- Why event organisers fear change?
- The importance of trusting the new talent in your organization
- How organisers get over the fear and embrace creating new event experiences?
- What should event marketers be doing less of and more of?
- Dahlia's views on the trends in event technology
- Why Dahlia believes it’s a golden age for freelancers and independent contractors in the event industry
- What Dahlia loves most about working in the events industry
- The biggest lessons learnt over the course of her career
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP100: "From Start Up to Scale Up To Exit: The Founder's Journey with Terry O'Dwyer, Founder & CEO of LSX" #eventprofs
My guest for this episode is Terry O'Dwyer Founder and CEO of LSX which since 2014 has established itself as a global powerhouse in life science deal making events by growing a collection of partnering and strategy events that have played a crucial role in fundraising and M&A for global Biotech, Medtech and Healthtech companies.
In August 2023 it was announced that LSX had been acquired by Informa Connect, for an industry leading multiple, and joined the Informa Connect Life Sciences family of platforms and products serving the Biopharma partnering and investment communities.
This episode is brought to you in collaboration with Collingwood Advisory who help media and information entrepreneurs to create value, combining scaleup and M&A advisory.
My co-host for this episode is Piers Bearne, founder of Collingwood Advisory and an entrepreneur and investor who has built and sold his own media businesses, and who has worked on M&A for major buyers, both as CEO and consultant. He also co-hosts the Media Entrepreneur Meetup group.
The wide ranging conversation includes;
- Terry's motivations behind starting the business
- The importance of having the right business partner
- Transforming from a regular event led business to a partnering platform
- Doubling down on live events post pandemic
- Why you should "shoot the magpie" and focus on what you are really good at
- The decision to license rather than build their own partnering platform
- How event organisers should decide what event technology to use
- The challenges faced taking the business to the USA, and how they overcame them
- Designing events around the community that you serve, and how to create a difference
- How to balance the demands of running a business whilst preparing for a sale
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP99: "Jo-Anne Kelleway: The Event Wizard from Oz! From Sydney Start-Up to Global Game Changer" #eventprofs
My guest for this episode is Jo-Anne Kelleway, International Industry Ambassador for Freeman Company, the world’s largest exhibition services, logistics and technology company
Jo-Anne lives in Sydney, Australia and is the founder & former CEO of The Info Salons Group, which in 2018 after 31 years Jo-Anne 2018 sold to The Freeman Company.
The Info Salons Group is now involved in over 750 events per year worldwide, assisting major event organisers such as Informa, Reed Exhibitions, Messe Frankfurt, VNU and Diversified Exhibitions, with the development and growth of their events.
Jo-Anne is on the Digital Innovation & International Partners committees of UFI, and was a previous Board Member for the International Association of Exhibitions & Events in USA and the Exhibition & Events Association of Australia
The wide ranging conversation includes:
- Jo-Anne's journey as an entrepreneur
- The challenges of building a business whilst the juggling the demands of being a parent
- Her experiences of gender bias in the exhibitions industry and how she overcame them
- What a great registration experience looks like
- What excites her most about the impact of digital innovation in the events industry
- The biggest challenges facing the tradeshow & events industry today
- What she loves most about working in events and exhibitions
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP98: "Driving Growth & Innovation In The Events Industry" with Jonny Baynes, Partner, Plural Strategy #eventprofs
My guest for this episode is Jonny Baynes, a partner at Plural Strategy, a strategy consultancy for the media, information and technology industries.
Jonny has over 25 years of experience in the media and events sectors and leads Plural’s Events practice, working with leading corporates, investors and venues in the sector globally to drive growth and innovation. He is a keen musician and plays in the company band!
The conversation includes;
- Merger and Acquisition trends in the live events and event technology sectors
- Moving beyond the live event
- The continued appetite of private equity in the B2B live events sector
- Trends and opportunities in event technology
- How important it is for event businesses to continue to embrace technological innovation
- How to overcome the challenges face on the digital transformation journey
- Insights into the process Jonny goes through with clients on the design of a new event
- The concept of customer taxonomy and it's significance in understanding customer behaviour and preferences
- What Jonny loves most about working in the events industry
The Dan Assor Show Headline Sponsor is Jonas Event Technology - an award-winning event registration supplier for organisers of trade shows, exhibitions and conferences.
The Dan Assor Show Venue Sponsor is conference and exhibition venue, Business Design Centre which has just become B Corp Certified, showing it’s high standards of social and environmental impact.
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP97: "From Royal Air Force To The Events Industry" with Oliver Smart, MD, Jonas Event Technology #eventprofs
In this episode I speak with Oliver Smart, Managing Director of Jonas Event Technology, a provider of event registration for organisers of trade shows, consumer events and conferences.
Oliver spent 4 years as a Sergeant in the Royal Air Force Air Cadets , and is a Reserve in the British Army.
He joined Jonas Event Technology in 2017, and has risen through the ranks, being appointed Managing Director in May 2023.
In 2018 he was awarded the Event Supplier & Services Association, "ESSA" Young Person Award, and in July 2023 was appointed to the ESSA board.
Discussion Includes;
- Oliver's journey into the events industry
- What parallels can be drawn between his experience in the Royal Air Force and leading a business in the events industry?
- What key trends Oliver has seen in the events industry since the pandemic?
- Oliver's views on what an organiser can do to improve the experience of exhibitors and attendees
- With an explosion of event technology, how can an organiser determine which solution to use?
- Oliver's view on the impact of the advances in AI on the events industry
- What does Oliver believe are the key ingredients of a good event?
- What Oliver hopes to achieve as a board member of the Event Services and Supplier Association
- How can we ensure more diversity in the events industry?
- What more can the events industry be doing in the area of sustainability?
- The differences in attendee, organiser & exhibitor behaviour in the US compared to the UK?
- Who Oliver would like to meet that is no longer alive and why?
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch and subscribe to The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP96: "Navigating the start up jungle with Gaby Mendes, Founder Talk Twenties" #eventprofs
In this episode I spoke with Gaby Mendes, founder of Talk Twenties, an award-winning media and events platform that helps young people navigate the rollercoaster years of their adult life.Discussion Includes;
- Gaby's background and where the ambition to start her own business came from
- The journey of developing the idea for Talk Twenties & TwentiesFest
- The ways and means of building and serving a community
- The challenges facing young adults today
- Feeling responsible for the community she has built
- The plans for Twenties Fest 2023
- The challenges of a running a small business and how Gaby tries to overcomes them
About The Guest Gaby Mendes is the founder of Talk Twenties and TwentiesFest, an award-winning media and events platform that helps young people navigate the rollercoaster years of their adult life. Talk Twenties launched in 2020 during the Covid-19 pandemic. It initially set out to host in-person events but had to pivot to the virtual world, resulting in the creation of the Talk Twenties Podcast. The podcast hits all of the topics of what it’s like to explore the world as someone in your twenties, discussing the highs and lows of leaving full-time education. The podcast has received great success since, with over 120,000 listeners and was even a finalist in the British Podcast Awards just one year after it’s launch.
Talk Twenties recognises that school doesn't exactly set you up for the real world. The mission is to support those entering adult life with things such as getting a hold of your finances, navigating a new career, managing your health and even making new friends. Now, out of the pandemic, the Talk Twenties Team are launching, TwentiesFest in October 2023, an immersive event full of talks, live music and opportunities to make new friends, bringing 1000 young people together in Liverpool. https://www.talktwenties.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP95: "Towards a Greener Future: Navigating the Path to Net Zero in the Events Industry" #eventprofs
Originally broadcast live on the Yoonity Connect virtual events platform on Tuesday 4th July, I had the privilege to host a webinar with a stellar panel of event industry professionals who came together to discuss how to Navigate the Path to Net Zero in the Events Industry.
The webinar was a partnership between The Dan Assor Show and the Business Design Centre.
Panellists:
- Anna Abdelnoor CEO, Founder isla, here to accelerate the event industry transition to a sustainable future
- Keith O'Loughlin, CEO, Smyle, who support global brands to imagine and deliver innovative experiences and creative content. The agency is on a journey to carbon neutrality.
- Edwin Van der Vennet 💚 Owner, beMatrix & Chair of the Workstream "Smart Production and Waste Management" Net Zero Carbon Events
- Kate Vandenburg, Marketing & Communication Director of carbon neutral Business Design Centre, who are setting their sights on achieving net zero by 2030
Discussion Points;
- How can the events industry overcome the challenge of establishing a common approach for achieving net-zero emissions?
- What are the challenges that the events industry faces when transitioning to more sustainable practices, and how can they be overcome?
- How can event organisers collaborate with suppliers, vendors, and other stakeholders to ensure a more sustainable supply chain for event materials, resources, and services?
- How can event businesses effectively engage and educate clients, suppliers, and attendees about the importance of sustainability, and encourage them to actively participate in eco-friendly practices and initiatives?
- How can businesses in the events industry effectively measure and track their progress towards sustainability goals, and what key performance indicators should be considered?
- What financial and logistical challenges do businesses in the events industry face when transitioning to more sustainable practices? How can these challenges be addressed to ensure a smooth and cost-effective sustainability transition?
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP94: "Leadership, Culture & Connecting Communities with Duncan Wood, CEO Rapid News Group" #eventprofs
In this episode I spoke with Duncan Wood, CEO of Rapid News Group who operate trade shows and publish magazines all over the world, including TCT 3Sixty, TCT Asia, TCT Japan, Med-Tech Innovation Expo and Interplas.
Discussion Includes;
- Duncan's personal journey & lessons learned during the pandemic
- How best to serve & mobilise communities including the power of data insights
- Responding to the changing demands of clients and mobilising attendance to events
- Expanding the business globally and the importance of partnerships
- The role of company culture in driving growth
- Why Duncan has remained loyal to the business for so many years
- What Duncan believes are the essential traits of a good leader
- What Duncan loves most about being in the events industry
About The Guest Duncan Wood is CEO of the Rapid News Group and Packaging Europe Ltd and Chairman of VNU Rapid News Co. Ltd. He has nearly 30 years' experience in media and event roles predominantly in business development and leadership. He has extensive experience in fixing and transforming media and event businesses into profitable enterprises. He also has a proven track record in growing businesses, driving growth through a range of strategies including new product launches, geo-cloning of existing brands, acquisitions, developing innovative partnerships and joint ventures. https://www.rapidnews.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
EP93: "The Solopreneurs: Perks & Challenges of a Start-Up with Anna-Marie Trzebinski & Charli Briggs" #eventprofs
Charli Briggs and Ann-Marie Trzebinski are event industry entrepreneurs who set up their businesses in the summer of 2020. In this episode they talk to me about the journey they have been on as a small business owner, including;
- Why they took the decision to start their business
- The challenges they have faced both personally and professionally, and the measures they have taken to overcome them
- The support they have received from within the events community
- The unique benefits of being a solopreneur
- Their plans for the future
About the Guests
Charli Briggs
Charli is the Founder and Director of multi award winning staffing agency, Eventure which provides brand-matched individuals to events globally. Passionate about physical and mental wellbeing with a desire to create the working environment and culture for her employees that she never had, Eventure is currently embracing a 4 day work week trial, offers private healthcare for all employees with £0 excess and annual away trips. Charli has received awards and recognition from Eventex, Conference News and Tomorrow’s Talent as well as regularly judging industry awards. She is also frequently seen speaking on topics such as entrepreneurialism and wellbeing.
https://www.eventureexp.co.uk/
Anna-Marie Trzebinski
Anna founded AMTEvents in 2020 and she brings 15 years of industry expertise in design, and event management. Serving the Fashion, Finance, Tech, and Prime-Real Estate sectors, AMTEvents embraces new challenges and collaborates with skilled freelancers. From anniversaries to award ceremonies, gala dinners, and conferences, every event is meticulously crafted. With industry recognition and a vibrant LinkedIn community, Anna-Marie is a sought-after speaker and successful coach, boasting over 10,000 followers. AMTEvents is a finalist in the Central South Business Awards and has made it onto the prestigious C&IT 2023 Incentive A-List. Anna-Marie resides in Guildford, Surrey, with her supportive husband and two adorable children, Maximus (2) and Aurora (1). https://www.amteventsglobal.com/
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
EP92: Exclusive! "The Big Interview with Stephen Carter, Group CEO Informa Plc" #eventprofs
I had the privilege to speak with Lord Stephen Carter, Group CEO of Informa Plc, directly after the release of Informa’s 2023 AGM trading update on 15th June. Informa is a leading Business Intelligence, Academic Publishing, Knowledge and B2B Events Group, listed on the FTSE 100 in UK, has offices in more than 30 countries, and employs 11,000 staff. Stephen joined Informa in 2010 as a Non-Executive Director before becoming Group Chief Executive in 2013 and across his career he has held managing director and chief executive positions in a range of Media and Technology businesses and is currently on the Board of Vodafone Plc and PA Media Group. Stephen also served as founding CEO of Ofcom, the UK’s communications competition regulator, Chief of Strategy to the UK Prime Minister, Gordon Brown and was the first Minister for the Media and Telecommunications industry, where he wrote and published the Digital Britain Report. The discussion includes;
- Has he been surprised by the post Covid bounce?
- Was the strategy they employed during the pandemic a gamble?
- The impact of high inflation and the war in Ukraine
- What he means when he speaks of "Reinvention of the Business through Technology & Data"
- Why was Tarsus Group such an attractive acquisition target?
- How important are vertical plays to Informa now? & Are “event plus” models the future for Informa, or is there still a place for pure play events?
- What is the ongoing impact of Brexit?
- Views on Artificial Intelligence & how Informa are implementing it
- What are the challenges and opportunities for b2b events over the next 12-36 months?
- How can industries influence government?
- What more can the industry be doing to offset the environmental impact of events?
- How has his style of leadership evolved over the years & what makes a great leader?
- The importance of looking forward
- His proudest achievement
This episode is sponsored by Mayfield Merger Strategies - The Global Specialists in M&A for Exhibitions and Events https://www.mayfieldmerger.com/ The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030
https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
You can watch The Dan Assor Show on YouTube https://www.youtube.com/danassor
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
EP91: "An Eventful Career! Memories, Learnings & The Future of Business Networking with Simon Foster" CEO Arc network & former CEO UBM EMEA & Comexposium #eventprofs
This week I spoke with with Simon Foster, Group CEO of the private equity-funded, B2B group Arc network, which launched in 2021. Simon has more than 20 years experience managing B2B business globally including CEO of UBM EMEA (now Informa) & CEO of Comexposium. The company, backed by EagleTree Capital, of New York, has completed a number of acquisitions including financial services publisher Incisive Media, Farmers Guardian information and events, the Netherlands-based Bridge2Food, Fortem UK farming events, and HighQuest agribusiness media and events. The Arc portfolio now boasts 150+ events and content platforms across food, farming, sustainability and financial services and employs 220+ staff in the UK, Netherlands and the US.
Discussion includes;
- What is the future of business networking?
- How does Arc network differ from previous businesses that Simon has run?
- The importance of data driven insights
- The role of AI & technology in delivering a better customer experience
- The changing skill sets required in today's media & events businesses
- How the in person event experience is changing
- The challenges of building a business through acquisitions
- Highlights and lessons from a 30-year career
- What Simon is most proud of
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
EP90: "The CEO from Down Under: An Insight into the Australian Exhibition Industry" with Brad Langton, CEO National Media
This week I spoke with with Brad Langton CEO of Australian events business, National Media. National Media, headquartered in Gold Coast, Queensland own and operate a portfolio of market-leading events and data-driven marketing products across a range of industries and professional sectors. Brad provides an insight into the Australian exhibition industry, launching shows during the pandemic, convincing new talent to come to Queensland, and the joys of working in the industry. https://nationalmedia.com.au/
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
E89: "The Future of B2B Events: Exploring Trends & Challenges" with Duncan Kirk, CEO ROARB2B
This week I spoke with with Duncan Kirk, CEO ROAR B2B, who operate events in the Care, Health, Business Technology & Environment Markets, including Naidex, UK Cyber Week, Flexpo, Legalex & Flood Expo. Duncan founded ROAR B2B in 2019, when he secured investment from Apiary Capital to fund the acquisition of a portfolio of leading events from Prysm Media Group. The business has offices in Bristol & London.https://www.roarb2b.com/
Discussion Includes;
- Duncan's personal journey into the events and exhibitions industry
- The reasons behind the decision to start ROAR B2B
- How the business navigated the pandemic
- Building & serving customer-centric communities
- How to ensure an event stands out in a crowded marketplace
- The changing skill sets required in teams in a post pandemic world
- What more the industry can be doing on the issue of sustainability
- How to establish a positive culture in a business
- What does success look like for the business? Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E88: "Unpacking the In-Person Event Boom: Trends & Challenges" (previously broadcast live into LinkedIn)
Welcome to the on demand version of a special panel debate, which was previously broadcast live into LinkedIn on 20th April. Over 700 event professionals from around the world registered for this virtual event. I was joined by co-host Julius Solaris, founder of Boldpush, a management consulting agency for the events industry, and a stellar panel of senior event industry executives; Carina Bauer, CEO IMEX Group: Carina, has been CEO of IMEX Group since 2002, and a former chair of the Association of Event Organizers. The IMEX Group organises two global trade shows in the meetings and events sector. IMEX America, Frankfurt since 2011 and Imex Frankfurt since 2002 which is taking place next month on 23-25 May Paul Miller, CEO Questex: Paul has been CEO of Questex since 2018 and prior to that was President & Managing Director of Informa. Questex run 70 events, and is focused on high-growth markets that help people live better, live longer and enable experience, namely Hospitality Travel, Wellness, Life Science Technology & Healthcare Jessica Blue, EVP Emerald: Since 2019 Jess has been an Executive Vice President of Emerald, and prior to that was SVP of the Global Licensing Group of Informa Markets Emerald delivers meaningful connections through 142 live events and 16 media properties across Design, Equipment, Retail, Safety & Security &Technology. Topics Covered; What is happening with in-person events? What are attendees saying? Why are they back to in-person in masses? What is driving them? It seems that the main driver for in-person attendance is networking. What is the role of content going forward? Is the uncertainty in the economic climate affecting exhibitor participation? What are the challenges with such an influx of in-person? What is the role of tech for your organisation? What type of tools are you looking at? Is the events industry doing enough when it comes to sustainability? Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on YouTube here https://www.youtube.com/watch?v=KPkzMOq6xgw
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E87: "The Running Man - How a Media Group is Disrupting the Health & Wellbeing Markets" with Mike Seaman CEO Raccoon Media Group #eventprofs
This week I spoke with with Mike Seaman, CEO Raccoon Media Group, a dynamic, high-growth media business focused on health and wellbeing markets. The business launched in 2017 and is dedicated to getting people from all backgrounds healthy, outside and active via its portfolio of events and media properties which include The National Cycling Show, National Snow Week, Snowbound Expo, The National Running Show, Run Show Boston, The National Equine Show and The National Outdoor Expo and its digital platform Outside & Active.
https://raccoonmediagroup.com/
Discussion includes:
- How the business survived during the pandemic
- Mike's own response & coping mechanisms during the pandemic
- Developing a plan for growth and objectives for the business
- The process of launching a new show
- Expansion in the USA, what's worked, what hasn't
- Growth through acquisition: opportunistic or strategic?
- The change from being an events business to a media business
- How best to serve a community including inclusivity & accessibility
- Improving visitor conversions through pre show engagement
- Working with celebrity ambassadors to help drive attendance
- A story about Mike's mum and Ben Fogle
- Sustainability in the events industry. What more can we be doing?
- Establishing a winner company culture & the role of the CEO
Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on YouTube here https://www.youtube.com/watch?v=Ees4pgrnDnc
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E86: "The Boy From Brazil" - Bruno Roquette, the life of an Exhibition Stand Builder #eventprofs
This week I spoke with Bruno Roquette, Director at Standbuilder.co.uk, a London based exhibition contractor serving the UK and Europe.
Discussion includes:
- Bruno’s journey to starting the business, from growing up in Brazil to owning a restaurant to serving clients all over Europe!
- How the business has adapted over the years to build and to stay relevant
- His perspective on exhibitor requirements for show stands and onsite experiences
- Bruno’s advice for organisations looking to create an impactful exhibition stand for their next event
- Contractors’ relationship with organisers, venues and industry associations
- Building a personal brand and the best way to drive sales
- The pressures, challenges and benefits of working with family, and being on the road
- What continues to drive Bruno to succeed and what advice he would give his 18 year self
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E85: "The State of the Trade Show & Exhibition Industry with Phil Soar" #eventprofs
This week I spoke with exhibition industry veteran Phil Soar, who has built an empire of successful shows over the last 30 years and is the Chairman of b2b events organisers, CloserStill Media & Nineteen Group.
Discussion includes;
- The pace of the recovery of the global trade show & exhibition industry post pandemic, including a discussion on the key findings of the Association of Venues, 2022 "size and scale index report" for the UK exhibition industry.
- The recent merger and acquisition activity in the events & exhibitions sector, namely Informa's $940m acquisition of Tarsus, Providence's proposed takeover of Hyve Group Plc, and Blackstone's acquisition of Cvent.
- Deglobalisation as being the next major threat to the trade show & exhibition industry.
Please hit the follow button, to be notified first about brand new episodes!
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E84: "How to be a successful woman in the trade show industry with Laura Shapiro" #eventprofs
This week I spoke with Laura Shapiro, Portfolio Director of CloserStill Media, and President of Women in Exhibitions Chapter (UK). Laura has been working at global business exhibitions organiser CloserStill Media for over 11 years, rising through the ranks from a Sales Manager to Portfolio Director, where she leads an multi award-winning portfolio of 12 medical trade shows. Laura sits on a number of the AEO working groups and most recently became the President of Women in Exhibition’s. https://www.closerstillmedia.com/
https://www.womeninexhibitions.com/
Discussion includes; Developing a career in the exhibitions industry and how to build your personal profile The challenges of, and tips on running a portfolio of shows How to successfully launch a new event and brand extension How to keep up with the changing demands of exhibitors and attendees How to successfully build and maintain community relationships How to be successful at sales The importance of empowering women in the UK industry, whilst helping to nurture the next generation of female leaders
Please hit the follow button, to be notified first about brand new episodes!
You can watch this episode on You Tube here https://www.youtube.com/watch?v=972zWf0dLc4
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E83: "Events & Exhibitions Industry Recruitment Update" with Trevor Foley, MD, tfconnect #eventprofs
This week I spoke with Trevor Foley, MD, tfconnect, a specialist recruitment and executive search consultancy for the global events and exhibitions industry.
Discussion includes
- The types of roles show organisers are recruiting for across the globe
- The skill sets that show organisers are looking & the pool of talent available
- Compensation plans: What are candidates demanding & organisers offering
- How are hiring companies behaving in the recruitment process?
- View on the recent Informa acquisition of Tarsus, the Hyve sale to Providence, & the impact of Private Equity in the trade show & exhibition industry
- Events Industry: Changing Lives in Uganda: An update on Events for Namuwongo, a philanthropic network of events-industry companies who support Hope for Children’s life-changing work with vulnerable children in the slum of Namuwongo, Uganda. https://www.tfconnect.global/events-for-namuwongo
You can watch this episode on You Tube here https://www.youtube.com/watch?v=aOm3rPDdO_Q
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E82: "World Exclusive! Doug Emslie, CEO of Tarsus, talks to me just 48 hours after the $940m acquisition by Informa" #eventprofs
World Exclusive! Douglas Emslie CEO Tarsus Group talks to me just 48 hours after the proposed $940m acquisition by Informa.
Discussion includes:
- When & how the deal came about
- How the reopening of the exhibition industry in China played its part in the acquisition
- Why Informa are the best partner for Tarsus
- What the deal means for Tarsus clients and staff
- Steps to be taken to integrate Tarsus into Informa
- Doug's plans moving forwards
You can watch this episode on You Tube here https://youtu.be/u3ZreW6E8qE
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E81: "What we owe attendees: Hacks to ramp up registration & attendee experience", with growth & change leader, Vanessa Lovatt
Originally broadcast live on LinkedIn on 9th March 2023
I was joined by growth & change leader Vanessa Lovatt.
Discussion included:
- Concept planning your event with the attendee expectations in mind
- Prioritising attendee experience and attendee takeaways in your pre-show marketing
- Designing your live event so that every attendee leaves your event stronger than they arrived
- How to keep enabling your attendee after the event is complete
You can watch this episode on You Tube here https://www.youtube.com/watch?v=DfJQL8Ohu6A
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E80: "Turning a dream into a reality. The story behind the launch of the Clean & Tidy Home Show" with Penny Moyses #eventprofs
The conversation includes:
- Penny's background in the events industry
- The background behind the decision to launch her own business
- The vision behind the launch of the Clean & Tidy Home Show
- Challenges faced in launching the show, being a solopreneur & establishing a work / life balance
- Effective ways to market a consumer show, working with influencers, partners & suppliers
- Key learnings from the launch show in 2022
- The future for the show
You can watch this episode on You Tube here https://www.youtube.com/watch?v=qzdhAtRI3v8&feature=youtu.be
The Dan Assor Show official venue sponsor is carbon neutral conference and exhibition centre, BDC London, who are currently setting their sights on reaching net zero before 2030. https://www.businessdesigncentre.co.uk/
The Dan Assor Show supporters:
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
EP79: "The Launch of The Power of Events" with Rick Stainton #eventprofs
You can watch this episode on You Tube here https://www.youtube.com/watch?v=PP8VRL2nRkk&feature=youtu.be
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
E78:"Achieving your events industry goals in 2023" with Juliet Tripp, The Events Coach® #eventpofs
Originally broadcast live on LinkedIn on 2nd February 2023
Practical and tangible tips to let go of limiting beliefs, stop standing in your own way and weave goal setting into your routine as an events professional.
Whether you are scaling an events business, growing your personal brand or going for a dream role - you'll walk away fired up and inspired to go after your growth this year and beyond.
With over 11 years' experience in the world of events, Juliet Tripp is CEO of ‘The Events Coach’ - empowering event professionals and event businesses to increase their impact, influence and income in events, alongside coaching coaches to run sell-out events. Prior to this, her career has seen her run conferences and events internationally, lead events teams, mentor and train industry pros and develop successful event business strategies across senior leadership positions in agency and corporate companies.
You can watch this episode on LinkedIn here https://www.youtube.com/watch?v=XibutNa8Blg
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E77: "The State of the Trade Show Industry" with Peter Jones, CEO Nineteen Group
Originally broadcast live on LinkedIn on 19th January, Peter Jones, CEO of Nineteen Group, one of the UKs fastest growing events businesses, gave me an update on the Trade Show industry.
You can watch this episode on LinkedIn here https://www.linkedin.com/video/event/urn:li:ugcPost:7020823493273378816/
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E76: "In conversation with Tim Willoughby", Managing Director, Exhibitions at Mark Allen #eventprofs
This week I spoke with Tim Willoughby, Managing Director, Exhibitions at Mark Allen, a family-owned media company which specialises in professional content and services for global audiences. The conversation includes:
The conversation includes;
- Tim's background in the media and events industry
- Introduction to Mark Allen
- Growth through acquisitions
- Effective ways to monetise & serve communities
- What makes a good event? and has this changed over the years?
- What are the most effective ways to mobilise audiences to attend events?
- Sustainability in the events industry
- What makes a good leader?
- Talent: how can the industry attract candidates from other industries
- Predictions for 2023 and beyond
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E75: "The Exhibition Industry in 2023" with Kai Hattendorf, CEO UFI #eventprofs
Originally broadcast live on LinkedIn and You Tube on 5th January, I discussed 5 exhibition industry trends for 2023 with Kai Hattendorf, CEO UFI.
UFI is the global trade association for the exhibitions industry, representing 50,000+ professionals in 80+ countries.https://www.ufi.org/
- Doubling Down on Customer Focus
- The Climate Crisis Will Hit
- More Data, Less Hype
- Staffing Stays Key
- Accelerating Change
The Dan Assor Show is supported by community patrons
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Terrapinn https://www.terrapinn.com/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E74: "In conversation with Greg Hitchen " Group CEO, Terrapinn #eventprofs
This week I spoke with Greg Hitchen, Group CEO Terrapinn, a world leading global events company which organises events in the Americas, Europe, Asia, Africa, Australasia & the Middle East across a number of industry sectors including Education, Energy, Finance, Health, Management, Retail, Technology, Telecoms and Transport.
The conversation includes;
- Greg's background, how he got into events, and an introduction to Terrapinn
- What drives Greg's passion for events & exhibitions
- What Greg believe makes a good event?
- The differences and similarities in running events in various parts of the world
- Challenges that the events industry faces, including sustainability
- What advice Greg would give to someone starting out in their career today
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
E73: "Following your dreams & Launching a Trade Show" with Lennox Ado, Show Director, The Jewellery Show #eventprofs
This week I was privileged to speak with Lennox Ado, Show Director CloserStill Media.. Launched in September 2022, The Jewellery Show is the annual event home to fine, luxury, silver and contemporary designer jewellery as well as loose precious stones, watches and retail technology and solutions
The conversation includes;
- How Lennox got into the events and exhibitions industry
- Lennox's passion for the Jewellery industry
- The history of trade shows for the Jewellery sector
- How Lennox came to work with CloserStill Media
- The process of launching The Jewellery Show, and the challenges he faced
- What excites and motivates Lennox about working on trade shows
- Lennox's hopes and dreams for the future of the Show
- What Lennox is passionate about outside of work
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E72: "Company Culture, Growth Strategies & Trade Shows" with Alison Jackson, Group Managing Director, Nineteen Group #eventprofs
This week I was privileged to speak with Alison Jackson, Group Managing Director Nineteen Group, a rapidly expanding, dynamic and ambitious events business, delivering major-scale trade exhibitions within the security, fire, emergency services, health and safety, facilities management and maintenance engineering sectors.
The conversation includes;
· Alison’s journey into the world of trade shows & exhibitions
. How Nineteen Group grew from 30-100 staff during the pandemic
· Trade shows post pandemic
· Building a company culture
· Recruiting and retaining talent
· Women in exhibitions
· The future for the industry over the next 12/24 months
· Alison’s desert island picks!
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E71: "Successful Trade Show Engagement for Exhibitors" Part 6 - "Why it matters" With Lee Ali, MD Expo Stars #eventprofs
The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 30th September 2022
In this 6th episode we recap the concept of TEO "Trade Show Engagement Optimisation" Strategy;
1. You Strategy
2. Your Attendee Journey
3. Your Booth Staff
4. Your KPI Measurement
5. Your Follow Up
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content
E70: "Customer Success, Data & The Future of Events" with Jon Kazarian, CEO Accelevents #eventprofs
This week I was privileged to speak with Jon Kazarian, CEO & Founder of Accelevents, a leading platform for hosting in-person, virtual, and hybrid events.
The conversation includes;
- Scaling and managing a start up, and building a winning company culture
- Creating an event management platform that differentiates itself from the other solutions available
- Why Accelevents bet big on customer success
- How organisers can effectively use event data
- The future of events
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
LinkedIn https://www.linkedin.com/in/danassor/
Facebook https://www.facebook.com/danassorpodcast
E69: "Building a successful team building events business", with Jonny Edser, Founder Wildgoose Events #eventprofs
This week I was privileged to speak with Jonny Edser, MD & Founder of Wildgoose Events. Launched in 2003, Wildgoose is an award-winning events company specialising in virtual, hybrid and in-person team activities across the globe.
The conversation includes;
- Jonny's background and why he made the decision to start his own business
- The challenges of being your own boss
- The importance of not standing still in business
- Learning from the pandemic and adapting for the return to in-person events
- How team building has changed now that we have more remote, and hybrid teams
- Becoming a carbon neutral business
- Building your own technology, versus licensing existing solutions
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
E68: "Exhibition Industry Update" with Doug Emslie, CEO Tarsus Group #eventprofs
This week I was privileged to speak with Doug Emslie, CEO Tarsus Group. One of the world’s biggest exhibition & media businesses, Tarsus Group delivers B2B events across the globe along with digital media & industry-focussed publications.
The conversation includes;
- Territory updates- Americas, Asia, Europe & the Middle East
- How exhibitions have changed post pandemic
- Event technology adoption, and the use of digital
- Industry recruitment
- Exhibition industry association update
- Mergers & Acquisition outlook
- How the exhibition industry has, and will be continue to be impacted by the war in Ukraine, inflation, and the cost of living crisis
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
"In conversation with Josh King", Sales & Marketing Director, emc3 #eventprofs
This week I spoke with Josh King, Sales & Marketing Director, emc3. emc3 produce game-changing experiences powered by strategy, content and creativity, underpinned by our commitment to a sustainable future for events, to make every moment count.
The conversation includes;
- How Josh he entered the industry, and his role at emc3
- Where to begin when building an event concept
- What makes a good event?
- Marketing tactics & strategy to mobilise an audience
- The future of events, including how the metaverse & NFTs will impact the way we connect with audiences
- How to implement a company culture, vision & values, & retaining talent
- Climbing the Career ladder & staying motivated whilst working for a business for a long period of time
- How can we create a sustainable events framework?
- Use of social media to help build a personal & business brand
- What is the best event Josh has attended & why?
- What 3 things Josh would take to a desert island
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities email dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
"In Conversation with Jim McGinty", Managing Director, Western Europe, Foundry
This week I spoke with Jim McGinty, MD Western Europe Middle East Turkey & Africa at Foundry, formerly IDG Communications, a company that sits at the intersection of media and marketing—to drive technology adoption all around the world.
Foundry run a diverse mix of events for high-quality technology audiences ranging from intimate round tables to large conferences and awards.
The conversation includes;
- Jim's career
- IDG Communications name change to Foundry, and what it means for its customers
- How to stay relevant and keep up with the latest trends in Technology
- The event landscape post pandemic
- The value of brands when serving a community
- Industry Recruitment
- Jim's Desert Island Picks!
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Group https://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan
"Successful Trade Show Engagement for Exhibitors" Part 5 - "Follow Up Process" With Lee Ali, MD Expo Stars #eventprofs
The Anatomy of a successful Trade Show Engagement Optimisation Strategy "TEO"
A new monthly 6 part series brought to you by Dan Assor & Lee Ali from Expo Stars Interactive Ltd.
Originally broadcast live into LinkedIn Friday 29th July 2022
In this fifth episode we discuss ""Follow Up Process"
- There are some scary statistics out there that state that as much as up to 70% of leads are not followed up after the show – is this true and why is this the case?
- What are the key stages of the follow up process?
- When should you plan the follow up process?
- Is there anything that you can be doing to bridge the gap between the end of the exhibition and the follow up process?
- You can seemingly have a great conversation on the booth, and after the event, the prospect disappears off the face of the earth (especially at international exhibitions) – why does this happen?
- A lot of companies score their leads i.e., warm to cold or 1 to 10 – why does this matter in the follow up process?
- Which department should hold accountability - and why is this important?
- How do you track your progress on the leads?
Expo Stars Interactive are audience engagement experts, supporting exhibitors worldwide to generate better qualified leads from Tradeshows & Events.
You can watch this episode, and the previous episodes here https://www.danassor.com/channels/special-events
https://www.danassor.com/ for all of my content
"Community Marketing & Events" with Tamar Beck, CEO Gleanin #eventprofs
This week I spoke with Tamar Beck, CEO & co-founder Gleanin, “the Community Marketing platform for event marketers”.
The conversation includes;
- Tamar’s journey from employee to business owner
- Why treating marketing as simply visitor promotion is a missed opportunity
- How marketing can help generate exhibition sales
- Monetisation models for communities
- Putting values above revenues
- How the exhibition Industry can attract new talent
- Industry diversity & inclusion
- Which event professionals she would be happy to be stranded on a desert island with!
The Dan Assor Show is supported by community patrons
Smart Digital https://smart-digital.co.uk/
Tarsus Group https://www.tarsus.com/
Nineteen Grouphttps://www.nineteengroup.com/
tfconnect https://www.tfconnect.global/
Patron, Speaking, or Sponsorship opportunities dan@danassormedia.com for information
Website https://www.danassor.com
Twitter https://twitter.com/VodcastDan