In this episode of the “All-In” podcast, Daniel explores with his guest Peter Cimoroni the overlapping ways in which success, failure, kindness and integrity intersect when it comes to building an entrepreneurial venture. And, oh yes, there’s also wrestling. The CEO and Chairman of Razor Marketing has found throughout a varied career that the art of coaching sports (in his case wrestling) in many ways sets a framework that is applicable professionally and personally as well.

Peter, who grew up in Cleveland, has navigated all kinds of economic ups and downs since his earliest post-college jobs in the 1980s. His current work reflects lessons he took all along the way, as a salesman, inventor, start-up businessman and advisor to enterprises of all kinds. His work today is all about providing companies with a deep dive and triage to discover exactly what it is they want to accomplish – and who best to partner with towards that end. That means applying Razor’s methodology to determine next steps as they relate to a range of goals: topline growth, line item efficiency, even-to-odd growth, valuation growth, prep to acquire or be acquired.

Among the nine business Peter has personally grown, there have been disappointments. But nothing that could strictly be termed a failure because critical lessons have been learned in every instance. It’s all about “failing forward,” as Peter prefers to call it, and it can be transformational. For one thing, challenges can breed the kind of empathy and kindness that are the cornerstone to Peter’s business philosophy. He offers advice and some go-to habits that he believes best serve entrepreneurs by serving the best in those around them. Flowing positivity and kindness out into the world constitutes one of Peter’s best practices, both personally and professionally.

In his passion project, The Blood Time podcast, Peter speaks to the relationship between high school and collegiate coaches and their athletes and how they create positive, enduring lifetime impacts. He shares with Daniel insights into how and why.

Whether in the context of home or business, Peter urges people to export the same energy rooted in gratitude and thoughtfulness. Among the simple but profound tips he offers: Write a letter daily to encourage yourself, and then do the same for someone else who could use just a little encouragement or affirmation.

“We get so much callousness – especially in the business world – that the direct opposite is so refreshing. It enlightens and feeds your own spirit,” offer Peter, whose Razor Marketing has developed a methodology in which all boats rise together.

Enjoy being inspired and uplifted by this conversation between two “all in” entrepreneurs.

78: Lance Krek, From Boots to Business

All In with Daniel GiordanoBy Daniel GiordanoSep 22, 2021