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Darwin's Medicine

Darwin's Medicine

By Professor Brian D Smith

The Darwin’s Medicine podcast is for strategists in the biomedical industry but will interest anyone who works in medtech, pharma and related sectors.

The biomedical industry is a complex adaptive system. Try to explain it by simple models or extrapolation and you soon find that nothing in this, the world’s most important industry, makes sense.

Darwinian evolution explains such systems. In this podcast, Professor Brian D Smith complements his critically acclaimed book of the same name to give insights into how we can shape the evolution of the industry and its business models.

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Strategic Commitment: How to gain your team’s commitment to your strategy

Darwin's Medicine

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Microfoundations Matter: How strategic initiatives depend on sweating the small stuff
Microfoundations Matter: How strategic initiatives depend on sweating the small stuff
As you prepare to roll out strategic initiatives in the coming year, consider why most of these fail and only some suceed. The answer lies in their microfoundations and how good companies "sweat the small stuff".   I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
07:07
February 03, 2023
The Glocalization Challenge:How life science firms adapt their global strategies to the needs and wants of local markets
The Glocalization Challenge:How life science firms adapt their global strategies to the needs and wants of local markets
Pharma and medtech companies need to be global but national markets remain local in their needs and wants. To do this, they must "Glocalize" In this article, the first of a series of 4, I describe the differences between "astute" and "naive" glocalization.  I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
08:35
February 03, 2023
Strategic Alignment: How cross functional alignment works and often doesn’t
Strategic Alignment: How cross functional alignment works and often doesn’t
This podcast is the third in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube. If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.     If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
05:05
January 04, 2023
Strategic Behaviour: Strong strategising depends on your colleagues’ behaviour
Strategic Behaviour: Strong strategising depends on your colleagues’ behaviour
This podcast is a the fourth in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube. If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.  If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.   If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
07:03
January 04, 2023
Strategic Commitment: How to gain your team’s commitment to your strategy
Strategic Commitment: How to gain your team’s commitment to your strategy
This podcast is the second in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube. If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues. If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)    If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
06:30
January 04, 2023
Strategic Cultures: Organisational culture can define or destroy your strategy
Strategic Cultures: Organisational culture can define or destroy your strategy
This podcast the first in a series about the human factors that influence your firm's ability to create and execute strong competitive strategies. There's also an accompanying video. Just search 'Professor Brian D Smith' on YouTube. If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    I’d welcome comments on this podcast and if you find it useful, please share it with your colleagues.    If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)    If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedic.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
06:40
January 04, 2023
Roche's Creative Destruction: How Turmoil Creates Opportunities
Roche's Creative Destruction: How Turmoil Creates Opportunities
When parts of the market go through difficult times, it sometimes creates positive change. In this podcast, I use a remark by a Roche executive to illustrate how "creative destruction" works in the life sciences industry.   I’d welcome comments and if you find this useful, please share it with your colleagues.    If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.   If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)    If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
06:08
December 03, 2022
C-Suite Keystones: Which type of CEO is yours?
C-Suite Keystones: Which type of CEO is yours?
Not all CEOs are the same and the kind of CEO your company is important to both your firm and your career.  In this video, I draw parallels between keystone genes and "alleles"  of CEO.  I’d welcome comments and if you find this useful, please share it with your colleagues.    If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).    If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.   If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com.  And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
06:59
November 14, 2022
Covid's consequences: Look into the future of the life sciences industry by understanding its past
Covid's consequences: Look into the future of the life sciences industry by understanding its past
We'd all like to peek into the future of the life sciences industry and understanding its past helps us to do that.  For example, the way that antibiotics shaped industry in the 1940s is a guide to how Covid with have long term effects in the 2020s and beyond.   I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
04:55
November 05, 2022
Strategic Instincts: Great strategists are both born and made
Strategic Instincts: Great strategists are both born and made
The  ability to strategise seems to be partly innate, partly learned.  Great strategists seem to have four instinctive behaviours that distinguish them  from others.  This doesn't mean strategising skills can't be learned, only that how they are taught has to adapt to the innate abilities of the strategist.   I’d welcome comments and if you find this useful, please share it with your colleagues.   If you would like to read the full length article on which this seminar is based, you can request at www.pragmedic.com (my latest publications).   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com, my published work.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch through www.pragmedc.com. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.Description to follow
07:53
October 27, 2022
Longevity Lessons: How do some life science firms last for centuries?
Longevity Lessons: How do some life science firms last for centuries?
Many companies in the life sciences sector pop up and disappear within a couple of years.  But other have pedigrees well into the 19th century.  Why is this? What do they do differently?  In this video, I describe the lessons from biology that translate directly in business and discuss the genes for corporate longevity.   I’d welcome comments and if you find this useful, please share it with your colleagues.  If you would like to read the full length article on which this seminar is based, email me at brian.smith@pragmedic.com.   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)   And if, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.escription to come.
06:05
October 15, 2022
Dumbing Down: Are your decision making capabilities wasting away?
Dumbing Down: Are your decision making capabilities wasting away?
Anthropologists have found that human brains have shrunk since we made the transition from hunter-gather to settled societies, due to something they call "cognitive offloading". My work suggests something analogous -decision offloading - happens in some life science companies. Those companies that disdain hierarchies and obsess with alignment and buy in seem to constrain decisive managers, causing their decision making skills to wither.  I’d welcome comments and if you find this useful, please share it with your colleagues.  If you would like to read the full length article on which this seminar is based, email me at brian.smith@pragmedic.com.  If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)  If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
06:37
October 01, 2022
Secret Signals: If you know where to look. your market waves flags at you.
Secret Signals: If you know where to look. your market waves flags at you.
Expert strategists seem to be able to read the market, inferring important insight from very little information. When they do this, they often reading the secret signals that the market sends out but which most people miss. This gives them a head start on understanding the market. This seminar gives you an insight into how these secret signals work. I’d welcome comments and if you like it, please share it. If you would like to read the full length article on which this seminar is based, email me at brian.smith@pragmedic.com. If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com. If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith) If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
04:58
September 24, 2022
Born Strategic: Life Science Strategists Are Both Born and Made
Born Strategic: Life Science Strategists Are Both Born and Made
Some people seem to be born with better strategic instincts than others.   This doesn't mean "instinctive" strategists are naturally good at strategising and others can't ever be strategists.   But it does mean that how we develop strategists needs to recognise individuals' inherent traits.   If you would like to read the full length article on which it is based, email me at brian.smith@pragmedic.com.   If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com.  If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith)  And if, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel.
05:09
September 18, 2022
The Life Sciences Ecosystem: If you're not thinking ecosystems, your not thinking.
The Life Sciences Ecosystem: If you're not thinking ecosystems, your not thinking.
The only way to make sense of pharmaceutical and medical technology markets is to understand them as complex, adaptive ecosystems.  This video summarises how ideas from ecology apply to the world's most important industry and can help you understand it better.  If you would like to read the full length article on which it is based, email me at brian.smith@pragmedic.com.  If you would like to browse over 300 articles about the evolution of business models and strategy in the life sciences industry, take a look at www.pragmedic.com. If you'd like to follow my research in this area, follow at LinkedIn (@drbriandsmith) and Twitter (@profbriansmith) If, like me, you're fascinated by our industry and would like to set up an informal, virtual chat with me then get in touch. And of course I'd love it if you shared, liked and subscribed to both my Darwin's Medicine podcast and my YouTube channel. 
06:04
September 11, 2022
Mastering Relationships: Becoming a Strategy Expert
Mastering Relationships: Becoming a Strategy Expert
In the fourth and final episode of the "What makes a biomedical strategy expert?" series, I look at the third of Roger Kneebone's "areas to master": Mastering Relationships. In an industry that depends on cross functional teams, such as the life sciences, mastering relationships is a core capability of a strategist.  To do it, you need to understand what a working relationship is (spoiler, it’s about trust). Then you need to know who to build relationships (spoiler, it’s up, down and sideways).  Then you need to know how truly expert strategists build those multidimensional, up, down and sideways trust-based relationships in the real-world context of pharma and medtech.  Watch this video, and the others in the series, if you really want to be a strategy expert in the life sciences.
11:59
February 18, 2022
It's Not the Technology, Stupid
It's Not the Technology, Stupid
It’s natural to get excited about your technology. I’m the worst offender.  But when you’re trying the build a value proposition, it’s a mistake to start with your product or technology, however sexy it is. It’s much more effective to start with the needs of the customers you’re trying to win or keep. And not just a patient, payer or professional but all of them at once.  Watch this video if you want to be a marketer, not a producter.
06:03
February 17, 2022
A Different Diversity
A Different Diversity
You probably think that diversity is a good thing and that diverse teams are more effective than teams of clones. And you would be right. Except you wouldn’t.  The diversity that makes a positive difference is cognitive diversity – how we identify, absorb and use information differently from the person in the next seat. And cognitive diversity doesn’t always equate to cultural, gender or ethnic diversity. So whilst there is social value is those kinds of diversity, there’s a danger than when you try to build a diverse team, you accidentally get a clone team anyway.  Watch this video for a short summary of this piece of Darwinian thinking.
06:35
February 17, 2022
The Great Data Event
The Great Data Event
Honestly, I know you think digital health is the next big thing.  And it is.  Just not the way you think.  The future doesn’t like with the geeky little app for your product. It lies with companies that learn to breathe data.  In this video, I use the analogy of a massive change in Earth’s environment to help you understand how you can adapt to the massive coming change in your market. Watch this video if you want to adapt to a digital future.
06:42
February 17, 2022
Modelling Success
Modelling Success
Try this little game. Ask 10 colleagues to write down their definition of a business model and compare them.  You’ll find that even though we all throw the term around, we don’t agree on what it means. And there’s even less clarity about how to build one or transform one to another.  In this short video, I’ll share my Darwin-based definition of a business model, discuss the 26 life science business models that come out of my research and describe the “genetic engineering” that is necessary to adapt your business model to your changing market.  Watch this video to understand what business models really are.
09:28
February 17, 2022
Biotech's Golden Non Sequiturs
Biotech's Golden Non Sequiturs
One of the challenges that face both academics and executives is sensemaking from conversations.  Quantitative data only takes you so far and sooner rather and later you need to talk to people, ask questions and makes sense of their answers.  There’s a little trick to this that I’ve learned from hundreds of qualitative research interviews. In this video, I illustrate with an example about biotech clusters but it’s very generalizable.
06:45
February 17, 2022
Pawley's Peepholes
Pawley's Peepholes
Wouldn't it be great if you could look into the future of your market and how the industry will evolve? Well you can. Not necessarily perfectly or quantitatively but well enough to help your planning and gain a competitive advantage. This issue of Darwin's Medicine tells you how.
06:38
September 08, 2021
Mastering Knowledge: Becoming a Strategy Expert
Mastering Knowledge: Becoming a Strategy Expert
In the third episode of the "What makes a biomedical strategy expert?" series, I look at the second of Roger Kneebone's "areas to master": Mastering Knowledge.  In a knowledge based industry such as the life sciences, mastering knowledge is both essential and becoming more difficult as we are overwhelmed with information. So mastering knowledge is an essential trait for strategy experts, who need to synthesise scientific and market knowledge.  Mastering knolwedge involves understanding the differences between data, information, knoweldge and insight, the different "flavours" of knowledge and the three ways of creating knowledge.  In essence, it is a process of synthesising some piece of knowledge about the market that you know but your competitors don't. It is not about slicing and dicing data into lots of good-looking powerpoint slides.  This video will interest anyone who thinks they are, or wants to be, a strategy expert in pharma, medtech or other biomedical businesses.
14:26
September 08, 2021
Aduhelm's Two Futures
Aduhelm's Two Futures
Will the controversial approval of Adulhelm lead to commercial success for Biogen and Eisai? It's an important question for them, their competitors, healthcare systems and payers. Darwinian evolution provides a good way to look at the question and identfies two likely answers.
07:37
September 08, 2021
Practice Makes Perfect: Adopting Industry Best Practice
Practice Makes Perfect: Adopting Industry Best Practice
Many pharma industry executives think that success can be found in ‘best practice’ – imitating the behaviour of successful companies. Many consultancy companies make good business selling the idea of ‘best practice’ in business models, strategy or organisational structure. Yet the concept has no evidence base and runs counter to the idea that every firm is different and faces a different market situation. In this video, I’ll describe why the idea of ‘best practice’ is a myth and why the mantra ‘what works is what fits’ is the only one that acknowledges the realities of your firm’s uniqueness and your market’s characteristics. Using examples in from business model design, strategic planning processes and organisational structuring, it will explain how to address these challenges in a firm-specific way, avoiding the consultants’ cookie cutter.
12:45
September 08, 2021
H is for Hard: The Challenge of Turbocharging Innovation
H is for Hard: The Challenge of Turbocharging Innovation
In this latest Darwin's Medicine podcast, based on my monthly column in PME, I consider the evolutionary science behind turbocharging innovation and what biomedical companies need to consider.
09:04
July 03, 2021
Darwin's Medicine: Nature's Way
Darwin's Medicine: Nature's Way
In the latest Darwin's Medicine series, based on my monthly column in PME, I consider what biological evolution tells us about how to incorporate market access conditions into a "fail fast, fail early" stage-gate process.
07:29
June 08, 2021
The Ecosystem Paradigm: If you're not thinking ecosystems, you're not thinking
The Ecosystem Paradigm: If you're not thinking ecosystems, you're not thinking
Thinking like an ecologist about your pharma or medtech market can provide useful insights about how succeed in your market.
14:29
June 08, 2021
Mastering Oneself: The First Step in Becoming a Biomedical Strategy Expert
Mastering Oneself: The First Step in Becoming a Biomedical Strategy Expert
In the second episode of the "What makes a biomedical strategy expert?" series, I look at the first of Roger Kneebone's "areas to master": Mastering Onself.  In essence, this means mastering the way one's brain works and allowing slow, deliberate "System 2" thinking to displace fast, instinctual "System 1" thinking. Not everyone can be a strategy expert and there are different ways to get there. Whether, and how you can do this is related to your personality traits. This podcast will interest anyone who thinks they are, or wants to be, a strategy expert in pharma, medtech or other biomedical businesses.
13:22
June 07, 2021
The Real Thing: What Makes a Biomedical Strategy Expert?
The Real Thing: What Makes a Biomedical Strategy Expert?
What is a Strategy Expert? And what must you do to be one in the pharma, medtech or other biomedical sectors? In this special podcast, the first of a series of 4, Professor Brian D Smith challenges you to think about what it really means to be a strategy expert in our exceptional business and introduces the three areas that you must master if you want to claim expertise. This podcast isn’t about the tools and techniques of strategy, it’s about what sort of person you need to be. If you would to read the article on which this podcast is based, you can find it at PMLive.com or you can ask for a PDF at brian.smith@pragmedic.com
16:31
May 04, 2021
Cross Functions
Cross Functions
You dedicate a very large part of your time and energy to your work. But how much of that effort goes directly into achieving the task and how much into “aligning” and “getting buy in” with other functions? And why is cross-functional working both essential and difficult at the same time? In this edition of the Darwin’s Medicine Podcast, Professor Brian D Smith draws parallels between the compartmentalisation of higher organisms and the departmentalisation of complex organisations. It’s a useful comparison and points to how cross functional working can be more effective and less time consuming. If you would to read the article on which this podcast is based, you can find it at PMLive.com or you can ask for a PDF at brian.smith@pragmedic.com
07:26
May 04, 2021
Withings, Philips, Illumina, Abbott and Edwards
Withings, Philips, Illumina, Abbott and Edwards
The healthcare business is misnamed. Most of what we do is better described as sickcare. And although we’ve known for decades that prevention and early treatment are better and cheaper than late treatment, it is frustrating and perplexing how slow that approach is taking to emerge. In the fifth Darwin’s Medicine podcast, Professor Brian D Smith looks at how the this shift to foresight is emerging in examples from home digital health solutions, biomarkers and AI. You can find more about the evolution of  the biomedical industry in my book “Darwin’s Medicine”. You can also find a full archive of my publications at my website www.pragmedic.com. And you can watch more of my work on my YouTube channel.
09:37
April 07, 2021
Evolving Competitive Advantage
Evolving Competitive Advantage
Biomedical medical companies rarely transform but the best are masters at gradually evolving their competitive edge. In the fourth Darwin’s Medicine podcast, Professor Brian D Smith considers what strategists in pharma and medtech can learn from biological evolution about how to stay ahead of the game. Spoiler alert: it’s hard work in unexpected places. My research into the evolution of the biomedical industry, including pharma and medtech, is most comprehensively described in my 5th book: “Darwin’s Medicine. How life science business models are evolving” You can also find a full archive of over 300 of my publications in the free library at my website, Pragmedic.com You can watch more of my work on my YouTube channel. Just search for Professor Brian D Smith. And you can also find the published editions of all my “Darwin’s Medicine” columns in PME magazine at PMlive.com Finally, I’m always very happy to talk to other people who are as interested as I am in the pharma, medtech and other biomedical businesses. Please email me at brian.smith@pragmedic.com
07:47
March 11, 2021
Pfizer's Basic Instinct
Pfizer's Basic Instinct
Sometimes, the most superficial of things are signs of something much deeper going on underneath the surface. In the third Darwin’s Medicine podcast, Professor Brian D Smith looks at what Pfizer’s change of logo and the newly-named Viatris tell us about the law of strategic gravity that guides the evolution of business models in the biomedical sector. If you would like to read the original PME “Darwin’s Medicine” column on which this podcast episode it based, please use my email address below to ask for the PDF. My research into the evolution of the biomedical industry, including pharma and medtech, is most comprehensively described in my 5th book: “Darwin’s Medicine. How life science business models are evolving” And if you would like a summary of the book, I published a series of 4 articles in the PME. You can request the PDF set by mailing me at the address below. You can also find a full archive of over 300 of my publications in the free library at my website, Pragmedic.com And you can also find the published editions of all my “Darwin’s Medicine” columns in PME magazine at PMlive.com Finally, I’m always very happy to talk to other people who are as interested as I am in the pharma, medtech and other biomedical businesses. Please email me at brian.smith@pragmedic.com
08:48
February 17, 2021
Name Calling
Name Calling
The names we use for our businesses are becoming relics of the past. In this podcast, Professor Brian D Smith considers the terms we use to describe our business. Pharma, medtech and other terms are becoming inadequate to describe business that blend technologies and use new ones, such as cell and gene therapy. Why are time-honoured labels becoming obsolescent? It’s do with the search for value. “For a large proportion of the people I speak to, none of the old labels work very well. There are people who develop drug-delivery systems. There are others that sell companion diagnostics. And lots and lots of people who say they are in “digital health”, although they are a very heterogenous group. When I ask these various people “What business are you in?” I frequently hear them answering with 2 or 3 sentences, just to be clear, because my 1 or 2 word labels no longer do the job adequately.” Show Notes If you would like to read the original PME “Darwin’s Medicine” column on which this podcast episode it based, please use my email address below to ask for the PDF. My research into the evolution of the biomedical industry, including pharma and medtech, is most comprehensively described in my 5thbook: “Darwin’s Medicine. How life science business models are evolving” And if you would like a summary of the book, I published a series of 4 articles in the PME. You can request the PDF set by mailing me at the address below. You can also find a full archive of over 300 of my publications in the free library at my website, Pragmedic.com And you can also find the published editions of all my “Darwin’s Medicine” columns in PME magazine at PMlive.com Finally, I’m always very happy to talk to other people who are as interested as I am in the pharma, medtech and other biomedical businesses. Please email me at brian.smith@pragmedic.com
07:40
February 07, 2021
Nothing Makes Sense
Nothing Makes Sense
Nothing in our industry makes sense except through the eyes of Charles Darwin. In the first podcast in the series, Professor Brian D Smith introduces the idea of transplanting Charles Darwin’s ideas from biology to business. Much more than a simple analogy, “Generalised Darwinism” is a way of understanding at any complex, adaptive system – whether that is a Brazilian rain forest or the biomedical industry sector. “I’ve spent over 40 years working in medtech, pharma and diagnostic companies and, honestly, I think it’s the most interesting and important industry in the world…But here’s the thing: this industry - my industry - doesn’t make sense. Nothing in our industry makes sense, except in the light of evolution.” Show Notes My research into the evolution of the biomedical industry, including pharma and medtech, is most comprehensively described in my 5th book: “Darwin’s Medicine. How life science business models are evolving” And if you would like a summary of the book, I published a series of 4 articles in the PME. You can request the PDF set by mailing me at the address below. You can also find a full archive of over 300 of my publications in the free library at my website, Pragmedic.com And you can also find the published editions of all my “Darwin’s Medicine” columns in PME magazine at PMlive.com Finally, I’m always very happy to talk to other people who are as interested as I am in the pharma, medtech and other biomedical businesses. Please email me at  brian.smith@pragmedic.com
08:11
February 07, 2021