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Sports CDP Crash Course - Data Talks

Sports CDP Crash Course - Data Talks

By Data Talks
Welcome to the Sports CDP crash course with Data Talks, where we talk data, sports, and sports customer data platforms to help you deliver a world-class supporter experience.

Each episode on this podcast is specially curated to give you deep and current insights on how to get the right message to the right supporter at the right time and through the right channel.

So if you work within the sports industry and want to learn more about segmentation, boosting revenue by increasing sponsorship value, merch, and ticket sales, never miss an episode!
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#20 What is strategy and why is it important to have one?
The word strategy is a commonly used among sports organization but this word is often misunderstood. So in today's episode we dig into the meaning of strategy and then discuss why it's important to have a strategy in place. Excerpt:  So, what is strategy? The management study guide defines strategy as a “ A general direction set for the company, sports organization in our case, and its various components to achieve a desired state in the future.” Let’s break this down a little bit. At its core, strategy simply means asking yourself what you want to achieve, when you want to achieve it and how you can achieve it. Let’s first look at the what  - what do you want to achieve. For most organizations the answer will be higher revenues, for example. But instead of leaving this “goal” vague like this, you want to get specific. For instance, an organization could say, we currently have a monthly recurring revenue of 200 000 and we would like to increase that to 300 000.
05:48
May 17, 2022
#19 In Conversation with ... Arianna Criscione
From being a professional football player and goalkeeper for the likes of Kungsbacka DFF and Paris St-Germain to being a community manager, and a co-founder, to graduating from the Football Business Academy in Switzerland and transitioning to Sponsoring and women’s business development side of things at Paris St-Germain. And now being director of Women’s football at N3XT SPORTS - Arianna Criscione has contributed a great deal to the sports industry. We had the privilege of sitting down with Arianna and discussing women's football, changes in the industry, digitalization, and strategy, among other things. Listen to this episode to get practical advice on, not only how you can support women's football but also on what you can do to take your sports organization to the next level using strategy. N3XT Sports' report - Enabling women's football to disrupt the industry is also available to download. If you would like to connect with Arianna, you can do so here 
32:36
May 10, 2022
#18 The importance of collecting data with a sports CDP
Transcript You often hear about collecting data but do you know what data you are meant to collect, why you are meant to collect it, where to collect it, and the best practices for collecting data? Today we are here to shed some much-needed light on all of this.  First question: What is data? There are many different kinds of data one can collect but in today’s context, we are focusing on supporter data. Supporter data refers to information that relates to an identified or identifiable individual supporter. Depending on where you get this data, it can either be classified as zero-party data, first-party, second-party or third party data. The difference in all of this is in who you collect this data from and how. For example, zero party data you get from direct interaction with a supporter for example. Think quizzes, surveys, and those sorts of interactions. First-party data gives you insights from the analytics and the web behavior of your supporters. Second-party data is another organization’s first-party data that they share with you. While third-party data is information collected by companies that don't have a direct relationship with supporters. First-party data is the data you should be aiming to collect. Why should you collect supporter data in the first place? Because then you can analyze this data and act on it. This is crucial for any organization, and sports organizations are not an exception. Collecting data allows you to work in a data-driven manner. This in turn helps you: Sell more tickets and merchandise by delivering hyper-personalized supporter experiences boost your sponsorship value by approaching sponsors which your supporters have a high affinity for Increase fan engagement and loyalty by delivering the right message to the right supporter at the right time and through the right Channel Basically, filling out the stadium at any given chance
06:03
May 03, 2022
#17 How to maximize your marketing budget spend with a sports CDP
It might seem counterintuitive to invest in a sports CDP when you have a small marketing budget. The most natural thing would seem to be tightening up your belt. However, we actually would advise against that because that would do more harm to your sports organization than good. Instead, we advise you to invest in a sports CDP because it will help you: Sell more tickets and merchandise Attract sponsors Increase fan engagement Fill the stadium at every given opportunity Learn how you can maximize your marketing budget spend with a sports CDP today.
05:21
April 26, 2022
#16 How to increase fan engagement with a sports CDP
Did you know that fan engagement is much broader and more meaningful than just getting likes on your social media channels? That you can actually activate your fans so that they can create positive sentiment, thoughts, and connection with your sports organization on your behalf? Learn how you can increase fan engagement with a sports CDP. 
05:51
April 19, 2022
#15 Sports marketing trends to follow today
There are so many marketing trends out there and we know that it can be difficult to discern the facts from fakes. That's why we have been used our expertise in the field of sports marketing plus our experience in the industry and research to find bring you the five sports marketing trends you should follow today
05:55
April 12, 2022
#14 Opportunities available for women's sports today
There are many fantastic opportunities available for women's sports today so listen to today's episode to discover a few that you should be taking advantage of today. Excerpt: "Women’s organizations are notoriously understaffed, underutilized, and underfunded. The marketing push and funding that they get is no different either. So of course whatever marketing solutions they choose to invest in should maximize their budgeting spend by helping them: Build for long term sustainable growth Increase ticket and merchandise sales Fill the stadium at every given opportunity Negotiate better sponsorship and partnership deals Grow a following and increase fan engagement Turn supporters into advocates" Women in sports: beyond the hashtag - a Data Talks initiative which aims to help improve the visibility of women in sports. Are you a woman in sports? Or do you know a woman in sports? Then consider taking part in our initiative or sharing this initiative with a wonderful woman in sports that you may know.
05:57
April 05, 2022
#13 How to boost your sponsorship value with a CDP
Excerpt: "Sports sponsorship is one of the most effective marketing methods out there today! So naturally, every sports organization wants to get the best sponsorship deal with the highest value. But how can you increase your sponsorship value? Well, you already have half of the answer and we actually have the rest of it." Are you curious about what the answer to boosting your sponsorship value is? Then listen to today's episode as we discuss the two ingredients that are needed to do just that.  Found this interesting?  You can watch our webinar on this very subject for even more detailed information. 
05:10
March 29, 2022
#12 How to take your segmentation from basic to flawless with a sports CDP
Excerpt: "When you segment well, you benefit from a sharper focus on your supporters, better internal alignment, and more effective marketing plans, all of which contribute to stronger results. So think of segmentation as your building blocks to: Selling more tickets and merchandise Increasing fan engagement Filling up your stadium at every single game Building high-value partnerships and sponsorship deals, amongst other things" In this episode, we teach you how to take the guesswork out of your segmentation because less guessing equals more accuracy which equals better results. And at the end of the day, results are what matters!
05:20
March 22, 2022
#11 Why having a 360-degree supporter view matters
Excerpt: "When you use a CDP and have a 360-degree view of your supporters, you can: Identify high-value supporters vs lower value supporters You can identify potential new supporters and supporters who are ready to jump ship You will get a clear picture of what your supporters, individually and collectively, like about your organization and what they do not like." Do you often hear about a "360-degree supporter view" and wonder what it is and why it matters? Well, in today's episode we answer both questions and more. You can visit our blog to read more on everything sports, data, sports data platforms, and sports marketing.
05:10
March 15, 2022
#10 #breakthebias: an international women's day special episode
Happy International Women's Day to all women! We see you, we hear you and we celebrate you. This year's women's day theme is #breakthebias So in this episode, we talk a little bit about what that means for the sports industry. But we don't just stop there. We also look at three amazing sports organizations that have been working hard to propel women's sports forward. This is a topic that we are passionate about. Check out our women in sports initiative: Women in sports: Beyond the hashtag to see how you can get involved.
05:59
March 08, 2022
#9 The three biggest obstacles to women's sports
"This episode does not aim to oversimply the complexity of the issues faced by women in sports and women’s sports organizations but rather aims to discuss the most pressing issues that we have identified. These issues are readily solvable, that’s why we chose to focus on them." We focus on: Number 1: Lack of funding and support Number 2: Limited media coverage Number 3: Limited marketing spend Data Talks has recently launched the Women in Sports: Beyond the Hashtag initiative which aims to increase visibility for women in sports and women's sports organizations. Read more about it here to see how we can help you (if you are a woman in sports). Alternatively, you could read more to see what steps you can take to help support us and our initiative for women in sports.
05:01
March 01, 2022
#8 FAQ about a Customer Data Platform (Part 2)
This is a continuation of the previous episode. We answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
05:37
February 22, 2022
#7 FAQ about a Customer Data Platform (Part 1)
Today we answer some Frequently Asked Questions (FAQ) about Customer Data Platforms (CDP) to help you make informed decisions. So listen to this episode to get answers to those burning questions.
05:16
February 15, 2022
#6 How to get started with the Data Talks sports CDP today
So we have presented you with many irrefutable reasons why you should invest in a Customer Data Platform (CDP) and you can clearly see the invaluable benefits you will reap from using a CDP. Now what? The next step is really to get started so you can see the benefit of this first hand. So listen to this episode to get actionable insight on how to get started with the Data Talks sports CDP today.
05:36
February 08, 2022
#5 Invaluable CDP use cases for sports organizations
How can you use a Customer Data Platform (CDP) to meet and exceed your departmental and organizational goals? Listen to today's episode to find out more on invaluable CDP use cases.
05:59
February 01, 2022
#4 This is why your sports organization needs a Customer Data Platform (CDP)
Every organization, and not just those in the sports industry, needs to have a Customer Data Platform (CDP) in order to meet and exceed their organizational goals. The benefits of a CDP go beyond just the marketing industry; every department in the company will benefit from having a CDP. Listen to today's podcast to find out why you need a Customer Data Platform (CDP).
05:20
January 25, 2022
#3 This is why EVERY sports organization should be data-driven
The only way sports organizations can navigate the challenges we discussed in Episode 1 while simultaneously leveraging the digital opportunities available, as discussed in Episode 2 is for them to be data-driven. Listen to today's podcast to find out more on why EVERY sports organization should be data-driven.
05:30
January 14, 2022
#2 Digital opportunities every sports organization should leverage today
Remember the hyper-digitalized environment we spoke about and the challenges that come with such an environment. Well, it's not all entirely bad news. In fact, there are many opportunities that sports organizations can leverage today to remain competitive, even off the field. Listen to this episode to find out more about the Digital opportunities every sports organization should leverage today.
05:18
January 14, 2022
#1 Challenges sports organization are facing in today's hyper-digitalized environment
The sports industry, just like many other industries, has been experiencing many changes due to rapid hyper-digitalization. Of course with this comes many challenges. Listen to this podcast to find out more about the challenges sports organizations are facing in today's hyper-digitalized environment.
05:10
January 12, 2022