datacenterHawk

Reflection In this HawkTalk, Annemarie van Zadelhoff, Regional Director of EMEA at datacenterHawk, chats with Simon Justnes, CCO of Green Mountain, exploring why Norway is becoming a prime location for hyperscale data centers. The discussion uncovers insights into Green Mountain's operation, Norway's renewable energy resources, its favorable climate, and the cost advantages of operating within the Nordic country.

Background Simon Justnes, serving as a vital component of Green Mountain, a premier data center provider in Norway, outlines his path in the data center sector and his involvement with Green Mountain since its early days in 2009. Justnes highlights the burgeoning market potential and the company's dedication to customer satisfaction and environmental sustainability.

Who Green Mountain aims to serve Justnes explains that Green Mountain serves a diverse client base, encompassing enterprise customers, wholesale partners, and hyperscale entities. The company prioritizes offering scalable and reliable solutions for various workloads across numerous industries.

Why is Norway Attractive for Hyperscale Data Centers? Justnes details why Norway is emerging as a favored location for hyperscale data centers, focusing on the availability of renewable energy sources and an accommodating climate. Norway's dedication to hydropower presents an environmentally friendly option for power needs, while the cooler climate facilitates energy-efficient cooling solutions, reducing energy consumption needs.

Operational and Environmental Gains Justnes reflects on how Norway's clean energy and favorable climate positively affect operational efficiency and environmental impact. He highlights the increasing demand for greener, more sustainable solutions and the regulatory push for renewable energy. Additionally, Norway's competitive energy pricing offers Green Mountain's clients a significant advantage.

What Makes Norway Cost-Effective? Justnes elaborates on Norway's cost-effectiveness, pointing to competitive energy rates and a beneficial tax environment. The affordability of land and the availability of power supply make Norway an attractive option for businesses looking to expand. Furthermore, the supportive stance of local municipalities and the Norwegian government towards attracting data center investments adds to Norway's appeal.

Looking Ahead Justnes discusses Green Mountain's future ambitions, including expansion into Germany and an acquisition in London. While currently concentrated on the Norwegian market, the company is keen on exploring opportunities to expand capacity in existing markets. Justnes identifies three significant industry trends: the dominance of hyperscale data centers, the growing emphasis on sustainability and energy efficiency, and the potential for industry consolidation.

Signing Off The conversation ends with Annemarie van Zadelhoff expressing appreciation to Simon Justnes for his insights into the allure of Green Mountain and Norway in the data center sector. She looks forward to a subsequent discussion to observe the company's progress and industry evolutions.

In our latest HawkTalk, David Liggitt, Founder & CEO of datacenterHawk, engages in an intriguing conversation with Wes Cummins, CEO of Applied Digital, a company making impressive strides in the data center industry. Their dialogue touched upon the company's journey, its intelligent site selection process for power efficiency, and its continued focus on meeting the burgeoning market demand. The Journey of Applied Digital Applied Digital has made a significant mark in the data center world under the leadership of Wes Cummins. The company, which initially began its journey as a Bitcoin mining venture, has profoundly evolved. Amidst policy crackdowns on cryptocurrency mining, they swiftly pivoted to construct data centers facilitating Bitcoin mining and high-performance computing. Within a short time, they became the largest data center provider for Bitcoin mining and extended their services to the high-performance computing market. Positioning for Power: Site Selection and Power Advantage The company's success is not just attributable to their adaptability but also their fine-tuned site selection strategy. They set up their operations close to power sources in locations with high wind power generation or stranded power. A prime example of this is their site in North Dakota that houses 180 megawatts of Bitcoin facilities. With multiple fiber providers and a beneficial climate for dissipating heat from high-density operations, their choice of location has enhanced their efficiency and progress. Exploring the Demand and Competitive Landscape As we dwell further into the age of data, data center demands are skyrocketing, especially in the high-performance computing sector. Applied Digital's capability to offer high-powered, large-scale GPU deployments has drawn several customers. Despite the growing competition, with utilities and power providers being swamped with requests, Applied Digital manages to hold its own. Their robust rapport with power providers and adeptness in equipment procurement have provided them with a competitive advantage. Striding Towards the Future: Power Solutions and Challenges As we look ahead, Applied Digital sees a future that will witness both short-term and long-term solutions to address the growing power needs of the data center industry. While the company will continue to exploit locations with abundant power availability in the short term, they foresee the necessity for novel baseload power generation methods in the long term. The exploration of possible solutions like nuclear power points towards an inevitable expansion of the data center market into non-traditional locations with considerable power availability. In conclusion, Applied Digital has undoubtedly carved a unique niche in the data center landscape with its innovative solutions for Bitcoin mining and high-performance computing. Their strategic site selection, power advantage, and ability to meet market demand have made them a force to reckon with. As the industry continues to evolve, the expertise and focus of Applied Digital on power-efficiency will play a pivotal role in addressing the burgeoning power needs of data-related applications.

Damon Lim, datacenterHawk's Asia Pacific Regional Director, is eager to introduce GreenSquareDC into the conversation on progressive data center operations with this HawkTalk with their CEO, Walt Coulston. GreenSquare DC, a fresh face in the data center market, prioritizes sustainable and high-density data centers. Their 96 MW campus, nestled in Perth, Australia, champions a new approach to power utilization and market location. What's more, GreenSquareDC is dedicated to responsible and renewable energy production. They foresee a future where data centers accommodate not just traditional cloud computing but also GPU-enabled data centers. Sustainability and accountability are increasingly crucial for their industry.

Walt reveals the rationale behind choosing Perth, Australia for their 96 MW campus: significantly cheaper power pricing. Perth's power pricing undercuts the global average by about 320%, presenting a cost-effective site for their operations. With a stable power market and favorable gas reservation policy, Perth outshines its competition, even within growing data center markets like Sydney and Melbourne.

GreenSquareDC's design philosophy is underscored by a rigorous commitment to sustainability. With designs that are water-positive and minimize waste in operations, GreenSquareDC aims to leave no ecological footprints. With a proposed 300 MW wind and solar farm and an energy consumption model that favors density and liquid cooling, GreenSquareDC strives to be a net positive energy consumer. Their approach to constructing data centers from the ground up endorses sustainability and efficiency.

Walt's vision for the future of data centers includes traditional cloud computing as well as GPU-enabled data centers. He anticipates a future where sustainability takes center stage, coupled with stringent legislation and accountability. As the industry grapples with the challenges of power supply and demand, especially with the shift toward renewable energy sources, GreenSquareDC is well-equipped to address these challenges due to the strategic advantages of their Perth location and their strong commitment to sustainability.

GreenSquareDC's strategic decision to set up their 96 MW campus in Perth, Australia underscores the city's unique advantages, namely its significantly cheaper power pricing and its proximity to Southeast Asia. Their dedication to sustainable design and renewable energy projects manifest in their operations. The future of data centers, according to GreenSquareDC, will see the rise of both traditional cloud computing and GPU-enabled data centers. Their commitment to sustainability and accountability sets them at the forefront of addressing industry challenges and realizing a sustainable future for data centers.

Powering Through with Cost-Effective Solutions in PerthSustainability - The Heart of Green Square, DC's Design PhilosophyEnvisioning the Future of Data CentersGreenSquareDC - Unlocking a Sustainable Future for Data Centers

Join us as we take a deep dive into the importance of network connectivity within the data center landscape in our HawkTalk between datacenterHawk Founder & CEO, David Liggitt, and Consuo CEO, Geoff Brewer. This riveting exploration delves into Consuo's groundbreaking work in offering unique connectivity solutions and how data center operators can optimize their network offerings. Get up to speed with the evolving data center market dynamics and learn about the pivotal role AI plays in defining connectivity requirements. Understanding the Importance of Connectivity in the Data Center Industry David Liggitt and Geoff Brewer shed light on the vital role of connectivity within the data center sector. Although power remains crucial, the need for high-performing networks has become increasingly important. Consuo stands out for tackling this challenge head-on, offering distinctive, global connectivity solutions designed to fill gaps in the industry. Thanks to their deep understanding of global networks, Consuo is able to offer customers unique connectivity options and routes. Catering to a Broad Spectrum of Connectivity Requirements Consuo takes pride in their ability to meet the multifaceted connectivity needs across various industries such as finance, manufacturing, pharmaceuticals, and fintech. With these sectors requiring robust and dependable network connectivity, Consuo has perfected the art of offering tailored connectivity solutions that supplement existing networks and offer backup pathways to ensure absolute reliability. Through comprehensive knowledge of network topology and insightful data transparency, Consuo empowers customers to make informed network decisions. Thriving Amidst Market Challenges & Exploiting Emerging Opportunities The conversation enlightens us about the possible limitations due to industry consolidation, potentially affecting routing diversity. Yet, the future shines promisingly for the data center industry with the steady growth of sites and capacity. Consuo aims to seize the opportunities in this upward trajectory, providing intricate and unique connectivity solutions. As AI's influence amplifies, Consuo foresees a swelling demand for connectivity between data center facilities, paving the way for exciting business opportunities. Conclusion: Connectivity is pivotal within the data center industry, and Consuo is blazing a trail with their innovative solutions. By expertly combining network assets, Consuo offers connectivity opportunities rarely found elsewhere. As the industry propels forward, with AI claiming larger stakes, the need for unique and dependable connectivity will rise. To get a closer look at Consuo and their unrivaled expertise in connectivity, visit their website at www.consuo-networks.com.

There is a profound transformation happening in the data center industry, with the push for larger capacities and a shift toward vertical growth. Tom Traugott, SVP of Strategy at EdgeCore, provided insightful details about these industry trends in a recent video interview.

Traugott is a veteran of the data center industry, lending his expertise to the field since 2003. With a solid background in commercial real estate, he's successfully transitioned to incorporate this knowledge into the data center real estate territory. His approach at EdgeCore is reflective of this philosophy. As a greenfield platform, EdgeCore emphasizes build-to-suit deals, focusing primarily on multi-building campuses.

The data center industry stands on the brink of remarkable innovations that promise to redefine its operational and strategic horizons. From advancements in energy efficiency and sustainability to the implementation of AI and machine learning for predictive maintenance, the sector is looking forward to a future marked by growth and technological sophistication.

The industry's rapid expansion brings to light significant challenges in talent acquisition and capacity management. Strategies to address these obstacles include upskilling programs, partnerships with educational institutions, and the adoption of emerging technologies to optimize space utilization and power efficiency.

Emerging secondary and tertiary markets are reshaping the landscape for data center development. This section explores the potential of these markets, driven by demand for lower latency and the decentralization of data storage and processing capabilities.

Sustainability initiatives and the quest for power efficiency are becoming central themes in the data center industry. This part discusses innovative approaches to renewable energy usage, cooling technologies, and design practices aimed at minimizing environmental impact while optimizing operational performance.

Looking forward, the document will examine the pivotal role of data centers in supporting the expanding digital economy. With the increasing reliance on cloud computing, big data analytics, and online services, data centers continue to be the backbone of global connectivity and digital innovation.

In summary, this interview with Tom Traugott painted a transformational picture of the data center industry, focusing on its exciting growth, the challenges it faces, and the intriguing opportunities it offers. Stay tuned to our blog for more industry insights and expert opinions.

Sector Innovations and the Road AheadNavigating Challenges in Talent Acquisition and Capacity ManagementThe Evolution of Market DynamicsSustainability and Power Efficiency: A Core FocusFuture Perspectives: The Role of Data Centers in a Digitalized World

Introduction to an Industry Leader's Perspective In an insightful conversation, David Liggitt, CEO of datacenterHawk, sat down with Sean Maskell, President and General Manager of Cologix Canada, to discuss the dynamic evolution and promising future of the data center industry. Maskell shared his unique career transition from policing to telecommunications, highlighting his firsthand observations of the industry's growth and its pivotal transformations. Cologix's Strategic Success in Canada Expansion and Focus Cologix, a frontrunner in providing interconnection and colocation services, has significantly impacted the Canadian market. By concentrating on strategic expansions in key urban centers - Montreal, Toronto, and Vancouver - Cologix has positioned itself as an essential player. Montreal has become particularly enticing for cloud providers, attributed to its cost-effective power solutions and commitment to green initiatives. Toronto, recognized as a financial nucleus, appeals to enterprises seeking proximity to cloud services, while Vancouver's recent development surge is driven by scaling operations and rising demands. Overcoming Market Challenges Despite its successes, the Canadian data center landscape faces notable challenges, including space limitations, inflated real estate costs, and the pressing need for advanced interconnection infrastructures.An error occurred during generation. Please try again or contact support if it continues. Cologix's approach, marrying interconnection services with large-scale data center capabilities, offers a comprehensive solution. This unique offering ensures clients benefit from enhanced security, reduced latency, and direct access to cloud on-ramps. The Bright Horizon Ahead Optimism and Opportunities Looking forward, Maskell shared his enthusiastic outlook towards the expansion of edge markets across Canada and the growing significance of cloud and edge computing. He underscores the importance of welcoming new talent into the industry, advocating for engagement through data center tours and active participation in this thriving sector. Call to Action for Emerging Professionals Maskell's encouraging stance serves as a compelling call to action for prospective industry professionals. Cologix's dedication to innovation and its strategic positioning within the market exemplifies the vast opportunities within the data center industry, inviting newcomers to explore and contribute to its ongoing success. Conclusion The dialogue between Liggitt and Maskell illuminates the data center industry's evolving landscape, underscoring Cologix's instrumental role in shaping its future in Canada. Through strategic expansions, addressing market challenges, and fostering industry newcomers, Cologix continues to pave the way for a brighter, more interconnected digital future.

The Architect of Digital Infrastructures: A Look Inside GDC Philippines' Operational Excellence In the electrifying realm of data center operations, strategic vision converges with technological prowess at STT Global Data Centers Philippines. GDC Philippines, under the aegis of Carlo Malana, exemplifies the epitome of innovative excellence in constructing and managing state-of-the-art digital infrastructures. As stakeholders predict a surge in data consumption and storage needs, aligning with an organization that not only understands but also anticipates the trajectory of the digital economy becomes paramount. This piece provides IT professionals and investors a glimpse into how GDC Philippines is sculpting the digital landscape of tomorrow through its unwavering dedication to efficiency, sustainability, and cutting-edge technologies. Pioneering Technological Innovations At the forefront of technological advancements, GDC Philippines integrates next-generation technologies to stay ahead in the competitive landscape. The company's emphasis on employing robotics and fiber optic innovations ensures peak operational efficiency and sets a new benchmark in data center services. Under Malana's guidance, GDC Philippines remains committed to innovation, focusing on AI integration to bolster industries reliant on high-speed, data-driven decisions. Strategic Sustainable Growth Sustainability is not just a buzzword for GDC Philippines; it is an operational imperative. The strategic implementation of energy-efficient systems and the adoption of renewable energy are at the core of the company’s growth plans. Reflecting a broader vision, the integration of ESG goals showcases GDC Philippines' dedication to responsible expansion while minimizing environmental impact. Expansive Vision for the Future GDC Philippines is unwavering in its commitment to extending its reach within the region. The upcoming expansion with a new data center adjacent to the Fairview site exemplifies this vision, catering to burgeoning demands from both hyperscale and enterprise sectors. Their forward-looking approach anticipates the increased reliance on AI technology, positioning GDC Philippines to deliver robust support to industries evolving with this transformative tool. In an industry that relentlessly advances toward an increasingly digital future, STT Global Data Centers Philippines stands out as a beacon of innovation and sustainability. Our dialogue with CEO Carlo Malana has shed light on a strategic path that promises robust infrastructure, groundbreaking technologies, and environmentally conscious growth. As pioneers in the data center space, GDC Philippines is not merely following global trends; they are actively setting them. Investors and IT professionals looking to stay ahead of the curve will find a partnership with GDC Philippines to be both a sound investment and a strategic alliance in the digital era.

In the dynamic landscape of digital infrastructure, one approach is standing apart for its flexibility, scalability, and efficiency, marking a pivotal shift in the industry - MODULAR Data Centers. The MODULAR Approach MODULAR Data Centers, a player in the Latin American market and based in Brazil, is causing ripples in the industry. The company, initially an engineering firm, has evolved into a game-changer by focusing on reducing the time to market and bridging the supply-demand gap in data center infrastructure. What makes MODULAR Data Centers stand out is the reduction in risk and optimization of capital. Given the speed and scale at which the digital world is evolving, companies are often apprehensive about large upfront investments. A modular approach addresses this concern, starting with a smaller footprint that allows for future expansion. This enables businesses to make informed and strategic decisions, without being burdened by massive initial expenditure. What makes MODULAR Data Centers stand out is the reduction in risk and optimization of capital. Given the speed and scale at which the digital world is evolving, companies are often apprehensive about large upfront investments. A modular approach addresses this concern, starting with a smaller footprint that allows for future expansion. This enables businesses to make informed and strategic decisions, without being burdened by massive initial expenditure. Delivering Quality and Reliability MODULAR Data Centers is not just about flexibility and scalability. The company's commitment to supporting mission-critical environments through reliable and stable solutions is evident. By customizing their product to meet specific client requirements, they provide a robust operation. Their team, comprising experienced engineers and data center operators, infuses their expertise into delivering high-quality digital infrastructure that meets the changing and growing demands of the industry. Expanding Horizons and Shaping the Future Looking ahead, MODULAR Data Centers envisions a future where modular solutions become the mainstream approach to building large-scale data centers. They are dedicated to expanding their presence in Latin America, specifically in Brazil, Mexico, Chile, and India. Their plans also include exploring opportunities in the United States and other regions. In a world that's rapidly transforming digitally, the demand for data center capacity is skyrocketing. MODULAR data centers offer a solution to this growing need, presenting a flexible, scalable, and efficient option. MODULAR Data Centers, with its focus on time to market, scalability, reliability, and quality, is indeed helping guide the future of the modular data center industry.

Anticipating the Evolving Landscape of Data Centers in 2024 The data center industry is poised for a transformation in 2024, marked by significant growth, regional expansions, and emerging technological trends. A panel discussion led by the datacenterHawk Global Regional Director team gathered from across Latin America, Asia Pacific, EMEA, and North America, providing insights into the trends shaping the global data center landscape. Regional Insights and Growth Predictions Latin America: Latin America has witnessed substantial growth, especially in markets traditionally underserved. Despite power constraints affecting project timelines, the region recorded a remarkable 38% growth in commissioned power in the first three quarters of the year. Future prospects highlight emerging secondary markets like Rio and Bogota, hinting at a diversification beyond primary cities. Asia Pacific: APAC, once concentrated in a few key regions, is now expanding due to power scarcity in Singapore and data residency rules. The demand for data centers is driving exploration into previously untapped areas, necessitating adaptations in infrastructure design to accommodate smaller-scale but higher-density demands. EMEA: The Middle East is projected to experience rapid growth, becoming a focal point due to its cheaper power rates. Sustainability and renewable energy initiatives are at the forefront, influencing location decisions. The Nordics emerge as a hub due to lower power costs, while the Middle East is seen as bridging the supply-demand gap. North America: North America's evolution sees a shift from bringing power to data centers to bringing data centers to power sources. Regions like Atlanta and Dallas witness remarkable colocation growth, while future trends hint at diversified locations like Lancaster, Texas, and Council Bluffs, Iowa, catering to Hyperscale user needs. Trends Shaping the Future Diversification and Secondary Markets: Secondary markets in various regions are gaining attention due to their potential for growth. Rio, Bogota, and emerging markets like Madrid, Barcelona, and Milan are becoming key players due to land banking and growing hyperscale interest. Technological Innovations: The surge in demand for higher-density computing is driving innovation in liquid cooling technologies. Companies are exploring liquid-cooled data centers to manage higher densities effectively and efficiently, leading to a paradigm shift in data center design and engineering. Sustainability and Renewable Energy: Across regions, a commitment to sustainability prevails. Many have pledged to achieve data center neutrality by 2030, emphasizing the use of renewable energy. Governments are offering incentives to promote digital economy growth while focusing on environmental sustainability. Looking Ahead to 2024 Despite challenges and complexities in infrastructure development, the panel remains optimistic about the future of the data center industry. The discussion highlighted the importance of robust infrastructure in the functioning of societies worldwide, underscoring the pivotal role data centers play in our interconnected world. The anticipation of emerging markets, technological advancements, and a growing emphasis on sustainability presents a dynamic landscape for the data center industry. With an array of challenges and opportunities, the industry remains poised for continued evolution and expansion in the year ahead. As our industry experts prepare to add new markets to the datacenterHawk platform, the excitement and prospects for 2024 are palpable. The team encourages engagement and collaboration, inviting stakeholders to join the journey in shaping the future of data centers.

Pioneering Path: From Google to Crane Data Centers In an illuminating podcast conversation, Matt Pfile, the visionary behind Crane Data Centers, shared his transformative journey from a significant tenure at Google to founding Crane. Matt's pivotal role at Google, focusing on network and data center acquisitions for over a decade, offered invaluable insights into the industry's scale and long-term perspectives, laying a robust foundation for his leadership at Crane. Industry Metamorphosis: The Evolution of Scale The dialogue vividly highlighted the industry's paradigm shift, notably the evolving definition of scale. Matt articulated how customer demands surged from 1-5 to 5-20 and even up to 200 megawatts, signaling a dramatic market transformation. This escalating demand, encompassing both hyperscalers and middle-scale buyers, underscored the challenges and opportunities propelling the data industry into an era of unparalleled growth. Sustainable Innovation: Crane's Eco-Focused Vision Matt emphasized Crane Data Centers' unique vision centered around sustainability. From pioneering site selection methods using recycled water to construction methodologies prioritizing renewable inputs and LEED-certified facilities, Crane's commitment to eco-friendly solutions stood out. The discussion also navigated Crane's strategic market approach, targeting major data hubs while gearing up for the demands of ML and AI-driven workloads. Agile Futures: Crane's Adaptive Framework The conversation shed light on Crane's adaptability and future-ready strategies. Through a strategic separation of operating and property companies, Crane ensures nimble responses to customer needs without capital constraints. Positioned as an innovative force in the data infrastructure landscape, Crane stands ready to navigate industry evolution, promising groundbreaking contributions in the coming years.

The data center industry is undergoing a significant transformation, with new technologies and market demands leading the charge. In this episode, Mike and David discuss these changes—focusing on the impact of artificial intelligence (AI) on the data center space. The Impact of AI on the Data Center Space AI is having a profound impact on the data center industry. Major tech companies like Microsoft, Google, and Amazon have made substantial investments in AI infrastructure. This surge in investment has led to an increasing demand for data center power and space, driven by AI applications. AI workloads have unique characteristics which are reshaping the industry. Servers are becoming denser, with some reaching up to 100+ KW per rack. This shift presents challenges, including the need for innovative cooling solutions and strategic location choices for data centers. Factors such as power availability, connectivity, tax incentives, and labor force come into play when deciding on these locations. Pricing Impact and the Need for Due Diligence As AI demand continues to grow, it significantly impacts the data center industry's pricing structure. Rates have increased considerably, driven by new companies willing to pay higher prices per KW per month to secure power and de-risk their investments. The hosts highlight the creative evolution in deal structures, which show a departure from traditional leasing increments. However, amid announcements of massive AI-related data center projects, they also caution about the need for due diligence in evaluating the actual commitments made by companies. In conclusion, the data center industry is becoming increasingly complex. With the rise of AI and hyperscale computing, the landscape is evolving rapidly, and keeping up with these changes is crucial. datacenterHawk's platform aims to provide the insights and tools needed for decision-makers to navigate this dynamic industry successfully. Stay informed, invest wisely, and remember—knowledge is power in the data center space.

In a recent insightful conversation, Afonso Salema, the CEO of Start Campus discussed the future of data centers and how they are set to evolve over the next five to ten years. The main takeaway from this conversation was the role of connectivity, as it is predicted to significantly influence the evolution of data centers. With the expected explosion of connectivity across the globe and the emergence of low orbit satellites, data centers' interaction will not just be on a standalone basis but will be intricately linked to each other. The CEO also highlighted some new developments being built around the world, including the creation of more nodes, albeit smaller ones, with larger capacity behind them to service these nodes. This development is expected to enhance user experience and drive other connectivity-related advancements. Beyond the sheer volume of data being generated each year, another fundamental driver that is shaping the future of data centers is geopolitics. The CEO explained that the demand for a more resilient and tighter connectivity mesh is increasing to prevent potential global scale issues. Lastly, we touch on the globalization of the industry, with micro trends occurring in various regions yet sharing many of the same challenges. Both sustainability and connectivity are identified as key factors that will drive industry efficiency. The conversation concluded with Salema expressing great enthusiasm about the progress of Start Campus and inviting listeners to learn more via their website. The discussion was a valuable glimpse into the future of data centers, highlighting the central role of connectivity and the global alignment of industry challenges and solutions.

Explore the burgeoning digital landscape in LATAM, the untapped opportunities awaiting discovery, and hear why Mexico might just outpace Brazil in the digital race. In this insightful discussion, Santiago Suinaga, a key figure in the LATAM digital sphere, sheds light on the fascinating dynamics of the rapidly evolving digital landscape in Latin America, with a particular focus on Mexico and Brazil. The conversation highlights the massive growth witnessed in the region's digital industry over the last three to five years. The keynote points out that this growth is not a fleeting phenomenon. Instead, it's a stepping stone that opens up opportunities for the next wave of expansion in the coming years. The discussion centers around the interplay between the need for computational capabilities and energy availability in the market. Suinaga perceives immense opportunities in markets that have been traditionally overlooked due to their lack of energy resources. These less-explored markets have much to offer in terms of cost-effectiveness and potential growth. The conversation draws to a close with a comparison between Brazil and Mexico's digital markets. Despite Brazil's robust economy and digital market, Mexico's geographical proximity to the U.S. is speculated to put Mexico in a unique position to harness unprecedented growth and potentially outpace Brazil. --- Explora el emergente panorama digital en LATAM, las oportunidades sin explotar que esperan ser descubiertas, ¡y entérate de por qué México podría superar a Brasil en la carrera digital! En esta perspicaz discusión, Santiago Suinaga, una figura clave en la esfera digital de LATAM, arroja luz sobre la fascinante dinámica del panorama digital en rápida evolución en América Latina, con un enfoque particular en México y Brasil. La conversación destaca el enorme crecimiento presenciado en la industria digital de la región durante los últimos tres a cinco años. El orador principal señala que este crecimiento no es un fenómeno fugaz. Por el contrario, es un trampolín que abre oportunidades para la próxima ola de expansión en los próximos años. La discusión se centra en la interacción entre la necesidad de capacidades computacionales y la disponibilidad de energía en el mercado. Suinaga percibe inmensas oportunidades en los mercados que tradicionalmente se han pasado por alto debido a su falta de recursos energéticos. Estos mercados menos explorados tienen mucho que ofrecer en términos de rentabilidad y crecimiento potencial. La conversación concluye con una comparación entre los mercados digitales de Brasil y México. A pesar de la robusta economía y mercado digital de Brasil, se especula que la proximidad geográfica de México con los EE.UU. coloca a México en una posición única para aprovechar un crecimiento sin precedentes y potencialmente superar a Brasil.

The global data center industry is witnessing an unprecedented surge, with Querétaro, Mexico emerging as a key player in this expansion. In a recent interactive session, Steve Sasse, the Regional Director for Data Center Hawk Latin America, and Ed Pastor, the President of Data Center Consultants of Mexico (DCM), delve into the rapid advancement and future potential of the data center market in Querétaro. The Rise of Data Centers in Querétaro Querétaro, a Mexican region, has experienced a significant upswing in its data center industry in the past few years. At present, it commands nearly 95 megawatts of commissioned power. Yet, the market is exhibiting a mounting demand for power, estimated to be around 700 megawatts, signifying immense growth opportunities for Querétaro. Why Querétaro is a Favored Destination for Data Centers Steve and Ed explore the reasons behind Querétaro's appeal as a preferred location for data center establishment over Mexico City, located just 120 miles to the south. The key factors include: Ease of Access: Navigating through Mexico City's infamous traffic and logistical hurdles can be a deterrent for data center build-outs. Querétaro, in contrast, offers less complicated accessibility. Talented Workforce: The workforce in Mexico City mirrors the high caliber of talent seen in New York City. The local labor force is recognized for its hard work and commitment. Safety and Security: Querétaro offers a secure working and living environment, making it an optimal choice for businesses and their employees. Economical Land Prices: Land costs in Querétaro are significantly less than in Mexico City, making it a cost-effective choice for data center initiatives. Power Supply: Querétaro is making commendable progress in resolving power supply issues. There's a guarantee from the government to ensure the necessary power is accessible to facilitate this burgeoning industry. Specific Initiatives in Querétaro Ed Pastor notes that the promised power supply has been received for two specific locations in Querétaro, indicating that power-related challenges are being progressively addressed, rendering Querétaro increasingly suitable for data center initiatives. The Road Ahead for Querétaro's Data Centers As they look to the future, Steve and Ed forecast sustained growth in Querétaro's data center market. They feel the market's evolution will hinge on aspects like land price trends, alternate power sources (e.g., solar and cogeneration), and enhancements in infrastructure. Importantly, hopes are high that the government's initiatives will meet the market's expectations. Ed Pastor also alludes to a promising project that amalgamates solar energy, cogeneration, data centers, industry, and an academic center within a large-scale industrial park. This ambitious venture could unequivocally elevate Querétaro's standing as a data center powerhouse. Conclusion Querétaro, Mexico, is poised to become an influential force in the global data center industry. With its growth potential and advantageous conditions, it's an appealing locale for data center development. As power supply constraints are being mitigated and infrastructure enhancements are in progress, Querétaro's data center future appears bright. We will continue to monitor this evolving market and keep you updated.

The landscape of data centers is rapidly evolving, and the power market plays a crucial role in this transformation. In our latest video, we get the opportunity to delve deeper into this topic with Dan Crosby, the Founder & CEO of Legend Energy Advisors. Crosby, an industry expert, provides an in-depth perspective on the interdependence of data centers and power infrastructure, shedding light on the increasing significance of active participation by data centers in the power market. He asserts that an ideal data center environment should not only have reliable access to power but also be capable of tactically managing interactions with the market. Our conversation further explores the growing relevance of power density and on-site generation. Crosby emphasized that with the rising penetration of renewable energy, it's essential for data centers to adapt accordingly. He advocated for data centers to play a proactive role in power management, even sharing instances when some data centers have returned power back to the grid during energy crises. Crosby also touched upon the shifting responsibility from data center operators to tenants. He highlighted the potential cost savings in power rates that could be achieved by responding to catastrophic events or price spikes in real-time. According to him, such a response strategy enables data centers to enhance their resilience, reduce costs, and be better corporate citizens and grid participants. In conclusion, Crosby stresses the importance of understanding grid dynamics and gaining control over energy intensity. He believes that these factors can unlock significant benefits for data centers, including cost savings and increased resilience. Watch the full interview to get more insights from Dan Crosby on the evolving role of data centers in the power market, especially in the context of green energy. As always, we are committed to providing you with the most accurate and relevant information from industry leaders. Stay tuned for more engaging dialogues.

In a recent interaction, we were privileged to have an insightful conversation with Craig Huffman, the co-founder and CEO of Metro Edge. Huffman, a seasoned professional in the digital infrastructure and data center industry, shared his views on the sector's current landscape, future opportunities, and prevailing challenges. This dialogue aimed at IT professionals and investors, was not just informative but also underscored the need for robust engagement between the industry and the communities it serves. One of the key takeaways from our discussion was Huffman's emphasis on education. He believes that there is a pressing need to foster a stronger connection between schools and the technology sector. The idea is to spark interest and understanding about the industry among young minds, which could potentially lead to more intentional career paths in technology and data centers. Huffman used a personal anecdote to illustrate this point - he kindled his son's curiosity about data centers by drawing a link between his interest in Xbox gaming and the underlying technology. By doing so, he was able to demonstrate how everyday interests are intertwined with the world of data centers and digital infrastructure. We also delved into the realm of Artificial Intelligence (AI). Huffman emphasized the disruptive potential AI holds for various job sectors and stressed the importance of proactive preparation for these changes. In this context, Huffman highlighted the commendable efforts of organizations such as AI Masons. This group provides valuable educational resources to college students and has joined forces with Metro Edge as part of their social impact plan. Huffman strongly advocates for a deep understanding and investment in digital infrastructure. He believes that by doing so, we can better equip tomorrow's workforce for a tech-centric future. For those interested in learning more about Metro Edge's work and their social impact plan, Huffman recommends visiting their official website. Wrapping up our conversation, Huffman expressed his appreciation for the opportunity to share his insights with our audience. He conveyed his eagerness for future discussions that continue to explore and expand on these critical industry topics. As always, we strive to bring you the most accurate and relevant information from industry leaders like Craig Huffman. We understand that the data center industry is a complex one, and we're committed to providing clear, authoritative content that speaks directly to you, our valued readers. Stay tuned for more such engaging dialogues.

Explore a groundbreaking quantum solution for data center infrastructure. We recently spoke with Tony Grayson, a tech industry innovator, about his groundbreaking quantum solution for data center infrastructure. Tony's journey began with a unique background and a desire for more family time after a successful career in the U.S. Navy. In this blog post, we'll explore the insights shared by Tony and delve into the fascinating concept behind his quantum solution. An Unconventional Journey to Tech Tony Grayson's career took a unique path as he transitioned from a 21-year tenure in the U.S. Navy, where he achieved his lifelong goal of commanding his own submarine. Craving more family time, Tony joined Facebook and later Oracle, where he managed physical infrastructure. It was at Oracle where he encountered a significant challenge—fitting the racks required for Oracle Cloud into existing Enterprise Data Centers. This obstacle ignited Tony's passion for creating an "Oracle in a box" solution, ultimately leading him to his current project. Unveiling the Quantum Solution Tony's vision materialized through a Compass owned company called Edge Point. With their support, Tony developed the concept of an edge quantum solution, designed to address concerns such as security, privacy, latency, and the desire for physical proximity to servers. This distributed architecture of network nodes and racks, deployable anywhere from the Arctic to the desert, represents the future of data center infrastructure. The Innovative Concept of Quantum Solutions While the industry often concentrates on large hyperscale data centers, Tony's quantum solution presents a novel approach. It aims to simplify data center deployment and make it customizable, catering to specific requirements while eliminating extensive site selection. By offering these solutions as a service, Tony's team can manufacture, deploy, and operate the units, allowing clients to focus on their core business while leveraging the best data center solution available. Revolutionizing Sustainability, Strength, and Customization To overcome traditional data center infrastructure limitations, Tony and his team reimagined their quantum solution's design. They emphasized sustainability by adopting a composite material that not only reduces carbon emissions but also provides superior strength. The modular design of these units enables mass customization, akin to the automotive industry, optimizing supply chains and ensuring cost-effectiveness without compromising quality. The Future of Quantum Solutions Tony's quantum solution offers unprecedented flexibility for data center infrastructure due to its rapid deployment and easy relocation capabilities. These mobile data centers can be used in various scenarios, such as hubs for rural broadband expansion, supporting fixed wireless telecom networks, and enabling monetization of land, power, and fiber resources. Additionally, they present a viable alternative to traditional on-premises infrastructure for companies seeking to scale without fully migrating to the cloud. Conclusion Tony Grayson's quantum solution signifies a transformative leap in data center infrastructure. By integrating sustainability, strength, customization, and mobility, his team has crafted a solution that meets the industry's evolving demands. Whether supporting remote areas with reliable connectivity or providing scalable options for businesses seeking on-premises infrastructure, quantum solutions are set to shape the future of data centers. With Tony's vision and ongoing advancements in technology, the possibilities for quantum solutions are limitless.

The Latin America data center market is a vibrant and evolving space with its own unique opportunities and challenges.

In this video, we explore insights shared by Steve Sasse, Datacenter Hawk's regional director for Latin America, on the region's data center landscape. With extensive experience in the telecom industry and deep knowledge of the Latin American market, Steve offers valuable perspectives on navigating this fast-growing region.

Understanding the Latin American Market

Companies must adapt to various laws and regulations across different countries in Latin America. One critical factor to consider is the inflation rate, which varies across the region. Providers often incorporate price increases into their contracts to mitigate the impact of inflation. Additionally, currency devaluation is common, requiring careful consideration of contract currency to protect against potential losses.

Unique Connectivity Challenges

Latin America faces connectivity challenges due to limited intra-regional connectivity. While markets like Brazil and Chile have established hyperscale cloud nodes, the lack of interconnection between countries within the region hampers low-latency connectivity. To address this, hyperscale providers are now focusing on establishing localized or regional cloud nodes to improve connectivity and reduce latency.

Primary Markets and Data Center Density

Data center density is concentrated in primary markets, usually the capital cities or largest metropolitan areas. Secondary markets are limited, with some existing primarily due to submarine cable capacity and landings. Despite the presence of secondary markets, data center activity remains concentrated in the largest metropolitan areas.

Addressing Underdeveloped Digital Infrastructure

Compared to the United States and the United Kingdom, Latin America has underdeveloped digital infrastructure, highlighting the potential for growth and investment in the region's data center market. This emphasizes the need for extensive infrastructure development to improve connectivity and reduce latency.

The Rising Data Center Hub: Mexico

Mexico is emerging as a thriving market in Latin America, witnessing impressive data center construction and expansion. The city of Querétaro is gaining attention as a burgeoning data center hub, with growing data center ecosystem. Notably, Mexico's fiber connectivity is primarily terrestrial, unlike other Latin American countries, which rely on submarine cables.

Conclusion

Latin America's data center market presents unique opportunities and challenges. As the region continues to develop its digital infrastructure, companies must adapt to diverse laws, regulations, and market conditions. Addressing connectivity challenges and establishing localized cloud nodes are crucial for efficient data transmission within Latin America. With Mexico emerging as a significant player in the market, the region is poised for further expansion, making it an exciting space for data center investment and innovation.

With the rise in demand, data center pricing has become a topic of focus for many organizations

Factors Affecting Data Center Pricing

The pricing of data centers is determined by several factors, including location, scalability, security, reliability, and latency. Location plays a significant role in pricing, with some areas commanding a premium due to their proximity to high-demand markets or access to renewable energy sources. Scalability is another vital factor, as organizations need to be able to scale their capacity quickly and without service interruptions. Security, reliability, and latency are also essential considerations, as downtime and data breaches can have significant financial and reputational consequences.

Impact of Market Dynamics

Data center pricing is also influenced by market dynamics, such as supply and demand, technological advancement, and regulatory changes. The rapid pace of technological advancement means that data center operators need to invest in new infrastructure continually. This infrastructure must also comply with regulations governing data privacy and security, which can add to the overall cost of operations. These factors, coupled with the current demand-supply imbalance, mean that pricing is likely to continue to rise for the next few years.

Conclusion

The data center industry is in the midst of unprecedented change, with new market dynamics, technological advancements, and regulatory requirements shaping the pricing landscape. Organizations must carefully consider their data center needs, evaluate the factors that influence pricing, and build strong relationships with data center operators to negotiate favorable terms. The road ahead is uncertain, but businesses that take a proactive approach to data center pricing will be better equipped to navigate this period of change.

The Dallas market has become a major hub for data centers in recent years. This is due to its strong telecom infrastructure, reliable power supply and plenty of space that makes it an ideal place to build large-scale data center facilities. The city of Dallas has embraced this development, with a number of new purpose-built data centers popping up in the area. These data centers are home to a range of services, from cloud computing and colocation to dedicated hosting and disaster recovery. Dallas is becoming increasingly popular as an option for cloud providers and enterprise companies looking to keep their data safe and secure in the region. Overall, the market for Dallas data centers is constantly evolving and growing. With more companies looking to move their operations into the region, we can expect to see the Dallas data center market continue growing in the long run. This is because of its reliable infrastructure and connectivity, as well as its openness to new developments. Dallas is a great place for businesses to build out their IT operations, and with the right investments it could easily become one of the top data center hubs in the world.

The APAC data center region is on a path of growth.

The data center industry is a complex and constantly evolving field that requires specialized knowledge and skills, especially in the APAC region. As the data center demand continues to grow, so too has the need for investment in site acquisition, site preparation, hardware, and software. This increased capital cost is particularly evident in second-tier markets or those areas not previously utilized for data center development all over the world and especially in the APAC region.

The next 3 to 5 years will see continued growth and evolution in the data center industry as new technologies, such as AI and machine learning are integrated, and new markets develop. This period of rapid change presents a great opportunity for those willing to stay informed and adaptive to the changing landscape.

The data center industry will continue to provide those passionate about their craft with endless opportunities to grow, innovate, and make an impact on the world around them. With continued investment in research and development, advocacy for sustainability initiatives, international collaborations, and education, the field can only continue to expand and diversify. For those willing to stay informed and embrace change, the future of data centers looks bright.

We recently sat down with Andy Stewart from Evoque Data Centers to discuss the challenges and progress of technology companies when it comes to infrastructure planning. We discussed how many tech companies nowadays require large amounts of power and why they need a partner who not only provides solutions for large-scale projects but also offers long-term planning and budgeting solutions. This is what Evoque calls “spend agility”.

We also discussed the importance of sustainability, with renewable power being a major trend in data centers today. Andy believes that companies are looking for ways to reduce their carbon footprints and increase energy efficiency. He also noted that data center campuses are growing larger and more complex, meaning they need to be designed with sustainability in mind.

Andy predicts that companies will continue to invest heavily in renewable solutions for their data centers over the next few years. With this trend becoming more popular among tech companies, Andy believes that the industry will continue to move towards a more sustainable future. 

A big thanks to Andy for joining us and sharing his insights! It was great to complete the trilogy from a discussion perspective and we look forward to the next one.

As data centers have continued to shift and grow, the data center industry has had to adapt. Along with this growth, new opportunities and challenges have arisen for businesses in the space. In order to stay ahead of the curve, it's important for companies to be aware of these changes and how they can impact their business. In this video discussion with Randy Rowland, COO of Cyxtera, we discussed some of the latest changes in the data center industry and how businesses like Cyxtera have been able to adapt and change with them.

#1 Data Centers are Shifting East

For a long time, North America has been home to the majority of data centers. However, that is starting to change. As data centers continue to migrate eastward, Asia is quickly becoming a major player in the space. This shift is largely being driven by two factors: first, rising demand from Asian companies and governments; and second, falling costs in Asia relative to other regions.

As a result of this migration, businesses need to start paying attention to new markets like China and India if they want to remain competitive in the data center space. 

#2 The Rise of Edge Computing 

Another trend that is impacting the data center industry is edge computing. Edge computing refers to the practice of moving processing power closer to where it is needed most. This is often done to improve performance or reduce latency.

As the internet of things (IoT) continues to grow, the demand for edge computing is expected to increase. This is because devices that are part of the IoT often need to communicate with data centers in real-time. By moving processing power closer to these devices, businesses can ensure that data is processed quickly and efficiently.

#3 Data Centers are Getting Greener 

As awareness of the environmental impact of data centers has grown, so too has the pressure on businesses to operate in a more sustainable way. As a result, many data centers are now adopting green practices, such as using renewable energy, recycling waste heat, and using more efficient cooling systems.

Adopting these practices not only helps to reduce the environmental impact of data centers, but can also lead to cost savings. As energy costs continue to rise, businesses that have adopted green practices will be better positioned to remain profitable.

#4 The Cloud is Here to Stay 

The cloud has caused some big changes in the data center industry, and its impact is only expected to grow in the years to come.

The cloud offers a number of advantages over traditional data center models, including increased flexibility, scalability, and cost-efficiency. As a result, more and more businesses are moving to the cloud. 

The cloud is also having a major impact on the way data centers are designed and operated. As more businesses move to the cloud, data centers are becoming more standardized and simplified. This trend is expected to continue as the cloud becomes an increasingly integral part of the data center industry.

Looking to the future, it's clear that the data center industry is undergoing a period of major change. Businesses that are able to adapt and take advantage of these changes will be well-positioned for success.

The data center industry is in the midst of some major changes. Here are five of the biggest shifts that you need to know about.

Timing:

The data center industry is facing a shift in timing, as developers are doing what they can to try to keep up with the demand. Providers have a goal to sign leases which is leading to a land rush dynamic, as companies are attempting to lock in space sooner rather than later. This rush is being driven by the need for reliable and consistent power, as well as the rise of cloud services. One example of this can be seen in Northern Virginia. This is a historically reliable market, but with recent power delivery challenges, providers are looking to submarkets around Ashburn and even other major market markets for opportunity.

Pricing:

The industry is also seeing a shift in pricing as providers are raising rates and customers are becoming more selective. This shift is being driven by the increasing costs of operating data centers, which is being passed on to customers. In some markets, prices are increasing by as much as 20%. Due to this high demand, data center lease rates are coming at a premium rate.

Types of development:

One of the major types of development changes occurring in the data center industry is an increase in build-to-suit (BTS) projects. In the past, most data center developments were either owner-occupied or speculative builds that were subsequently leased out. However, BTS projects are becoming more common as companies look for turnkey solutions that meet their specific needs. This shift is being driven by the increasing complexity of data center operations, which has made it more difficult for companies to find space that meets their requirements.

International Focus:

Another change in the data center industry is a shift in focus from domestic to international markets. In the past, most data center development was concentrated in North America. However, this is changing as companies look to expand their operations into new markets. This shift is being driven by the increasing global nature of business, which has made it necessary for companies to have a presence in multiple countries.

Site Selection:

The data center industry is also seeing a change in site selection criteria. In the past, most data center development was concentrated in urban areas. However, this is changing as companies look to lower their costs by locating data centers in cheaper, less-developed areas. This shift is being driven by the increasing costs of operating data centers in urban areas, which has made it more expensive for companies to locate their facilities there.

These are five major shifts that are occurring in the data center industry. Each of these changes are driven by a different factor, but they all have one thing in common: they are all making it necessary for companies to adapt their operations to meet the changing demands of the market. As the data center industry continues to evolve, these shifts will continue to shape the way that companies do business.

The North American data center industry is expected to experience significant growth in the next few years. There are several factors driving this growth, including the rise of big data and cloud computing, and the increasing demand for colocation services. In this blog post, we will take a closer look at the North American data center market and explore some of the key drivers behind its growth.
The data center industry is growing rapidly in North America, thanks to the increasing demand for cloud services.
As the world continues to grapple with the ongoing pandemic, the data center user is increasingly turning to cloud technologies to meet their ever-changing needs. The pandemic has created a surge in demand for data storage and processing power as businesses strive to remain agile and responsive in the face of unprecedented challenges. At the same time, the pandemic has led to a scarcity of capacity in some data center environments, as providers struggle to keep up with elevated demand. As a result, the data center user is increasingly turning to cloud providers for their data storage and processing needs. While the pandemic has created challenges for data center users, it has also presented opportunities for cloud providers to expand their reach and address the needs of a new generation of data center users.
With the increasing popularity of cloud computing, many businesses are looking to take advantage of the scalability and flexibility of this type of infrastructure. However, migrating data and workloads to the cloud can be a daunting task. There are a number of factors to consider, such as data security, compliance, and performance. In addition, many businesses are reluctant to give up control of their data and applications. As a result, there is a growing demand for data center services that can help businesses make the transition to the cloud. These services can provide the expertise and resources needed to plan, design, and implement a successful cloud migration. In addition, they can also help businesses manage and optimize their data center operations. As more businesses move to the cloud, data center services will become increasingly important.
Data centers are becoming more efficient due to new technology and design innovations.
Data centers are the backbone of the modern economy, housing the servers and networking equipment that power our online world. As data demands have grown, so too have data center energy requirements. However, data centers are becoming more efficient due to new technology and design innovations. By using data center management software, operators can monitor server utilization and make real-time adjustments to conserve energy. New server designs are incorporating energy-saving features such as advanced cooling systems and low-power processors.
Additionally, data center operators are increasingly looking to renewable energy sources to power their facilities. By using solar, wind, or hydro power, data centers can reduce their reliance on traditional energy sources and help to reduce greenhouse gas emissions. As the data center industry continues to grow, we can expect to see even more innovation in energy-saving technologies.
The future looks bright for the data center industry, as demand for cloud services continues to grow.
The data center industry is poised for strong growth in the coming years, as demand for cloud services continues to increase. This is good news for data center operators, as they will be able to capitalize on this growing market. In order to meet this demand, data centers will need to expand their capacity and invest in new technologies. This will require a significant amount of capital, but the potential return on investment is high. The future looks bright for the data center industry.
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In this episode of our series “Big Topics”, we are discussing data center investing with Josh Pang, Head of Digital Infrastructure for Carlyle Infrastructure Group. Carlyle is a global investment firm with over $300B of assets under management and Josh has over 15 years experience in infrastructure investment.  In this conversation, we cover several unique variables in data center investment.

Current Data Center Investing Environment

Valuations multiples remain high across the data center sector. The pace has accelerated as investors gain confidence in the long term trend supporting data center growth and demand. With record high valuations, investors are utilizing a buy-and-build” strategy for speed to market. Secondary EU and APAC markets are garnering more demand as well. Edge Computing is starting to show profitable and sustainable use cases due to densification of networks, lower latency deployments, and proliferation of fiber capacity.

Sustainability and Power Constraints

Demand for green data centers is growing. Environmental, Social, and Governance (ESG) is becoming a focus across the industry. Carlyle prioritizes their focus on green energy and has partnered Birch Infrastructure for green data center solutions. Many approaches are being utilized to manage power more effectively to reduce consumption in light of emerging constraints. Increased demand is expected in spite of various challenges in the industry. 

Please share and like this video if you found this information helpful and be sure to stay tuned for our next episode!

Senior Vice President of Advisory & Transaction Services at CBRE, Brant Bernet discusses the history, current key components, and future trends in data center site selection.

In the first episode of our series “Big Topics”, David is discussing data center site selection with an expert on this topic, Senior Vice President of Advisory & Transaction Services at CBRE, Brant Bernet. With decades of experience in data center real estate, Brant walks through the history of site selection, key considerations in site selection, and the future of data center site selection.

History of Data Center Real Estate

Innovation has improved the experience of site section in the data center real estate market. In earlier years of the industry, brokers would fly to proposed locations with a “toolbox” stocked with multiple items that are now all replaced by a smartphone. Tools such as Google Earth and Fiber Locator have reduced the need for physical tours and simplified connectivity research. 

Key Components of Data Center Site Selection

Colocation providers, hyperscale users, and crypto miners are driving data center real estate market development. The need for large land parcels and a pathway for the largest power requirements in industry history are creating challenges in site selection. Land parcels of this size can only be found in certain areas and are decreasing in volume which is pushing demand to secondary markets. Due to rising land costs in response to the pandemic and increasing power demand, clients have a desire to move quickly in site selection. To do so, clients are utilizing land banking and are seeking powered shells or sites to scale rapidly. Users are also less opposed to traditional risks when factors such as connectivity, location, and availability are in their favor.

Future Data Center Site Selection Trends

As costs go down, opportunities for renewable energy will be attractive to clients in the future. Improvements in construction and volume of demand will lead to the selection of sites previously not preferred. Tertiary markets will continue to take on the burden of growth in response to the unwavering demand. 

Please share and like this this video if you found this information helpful and be sure to stay tuned for our next episode on data center construction!