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The Data-Driven Marketer

The Data-Driven Marketer

By NetWise
"The podcast for the modern marketer."

Software is eating marketing. This means that marketing is now as much about data as it is about the creative side. Our hosts, Adam and Brian, have a combined 30 years experience in data, software engineering, and creative marketing. Each week we explore topics, and host guests for conversations, at the intersection of marketing and data.

If you're an engineer with a mind for marketing, a marketer with a mind for engineering, or just a data hound, this is the pod for you.

Come hang out for an hour in the data basement!
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ft. Nick Rishwain - Data & Marketing in a Two-Sided Marketplace
This week Nick Rishwain, VP of Business Development & Relations at Experts.com, dropped into the data basement to catch up with Adam and Brian. Experts.com is a SaaS platform that connects expert witnesses and consultants with attorneys, businesses, insurance agencies and government entities. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nick-rishwain-data-marketing-in-a-two-sided-marketplace Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
49:00
September 22, 2021
ft. Alex Baydin - Staying on Message (and Compliant) at Scale
Founder & CEO of PerformLine (The King of Compliance), Alex Baydin, dropped into the data basement this week to chat with Brian and Adam.  Performline is a pioneer in the regtech industry and is focused on making sure customer facing messages in regulated industries are compliant. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-alex-baydin-staying-on-message-and-compliant-at-scale Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
45:10
September 16, 2021
ft. Mark Richardson - The Evolution of Digital Media & Marketing Strategy
Our guest this week is Mark Richardson, Special Program Manager at NetWise. He dropped by to talk about his background, how he landed at NetWise, and the evolution digital media, data-driven growth and marketing that we've all lived through. Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-mark-richardson-the-evolution-of-digital-media-marketing-strategy Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
50:38
September 8, 2021
ft. Nico Visiers - Thinking Team and Customer First in a Talent Crunch
Our guest this week is Nico Visiers, Managing Director (U.S.) at Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation. He dropped into the data basement to talk to us about the impact of the pandemic and the "talent crunch" on marketing agencies like Making Science, and the brands the represent.  Show Notes & Transcript: https://www.netwisedata.com/blog/podcast-ft.-nico-visiers-thinking-team-and-customer-first-in-a-talent-crunch Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
46:13
September 1, 2021
Cookies and The ID Challenge
Welcome back for another hang in the data basement! This week we're warming up to some deeper dives on cookies and the future of cookie-less marketing by starting with a quick intro chat about "The ID Challenge." Identifying people, and then eventually identifying users has never been a simple problem to solve. Of course it's even more complex in the digital space. Show Notes, Links & Transcript: https://www.netwisedata.com/blog/podcast-cookies-and-the-id-challenge Join the Data-Driven Marketer Discord: https://discord.gg/XtueptFubh More NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
28:55
August 25, 2021
The Importance of Failure in Data-Driven Growth with Sean Hackner, VP Sales and Marketing, NetWise
This week our guest is NetWise VP of Sales and Marketing Sean Hackner and we're talking about his experience with the evolution of data-driven marketing and sales. We talk about how he ended up in the states and working for NetWise, his experience being early with data-driven methods, and how TikTok is the future of storytelling. Show Notes, etc: https://www.netwisedata.com/blog/podcast-sean-hackner-vp-sales-and-marketing-netwise-data-driven-sales More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
41:20
August 19, 2021
Keith Petri, CEO of Lockr - The Ideal Future of Marketing
Our guest this week is Keith Petri, the CEO of Lockr. He's a data advocate, with a decade of experience working with consumer data. He joins us to talk about what he's seen as the data-driven marketing landscape has evolved. We dig in on what we mean when we talk about consumer data, how ad targeting is different from the "discovery"' mechanisms built into platforms like Netflix and Spotify, and how thinking about both of those things can get is to a better ideal future of consumer data and marketing functions. Skip the line to sign up for Lockr: app.lockrmail.com/data-driven-marketer Show Notes, etc: https://www.netwisedata.com/blog/podcast-with-keith-petri-the-ideal-future-of-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
42:41
August 13, 2021
Data - First Party, Third Party, Aggregators, and Originators
Constantly hearing about first party vs. third party data? Do you have to Google it to remember the difference every time? We do too, that's why This week we're back in the weeds talking about these different types of data, how that gets us to the differences between data aggregators and data originators, as well as some of the misunderstandings driving modern discourse around data regulation. Show Notes, etc: https://www.netwisedata.com/blog/podcast-first-party-third-party-aggregators-and-originators More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
40:58
August 4, 2021
What is Content Marketing? (Every Company is a Media Company)
This week we're talking about "content marketing." What it is, why it matters more now than it did 20 years ago, and why this shift means that it's time for us to realize that every company is a media company. Show Note, etc: https://www.netwisedata.com/blog/podcast-what-is-content-marketing-every-company-is-a-media-company More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
49:24
July 28, 2021
What is an ID Graph?
This week we're pretty much back in the weeds. I guess that's how we roll now. This week we're talking about graph databases, and specifically what we mean when we say "ID Graph" in the data-driven marketing context. Show Notes: https://www.netwisedata.com/blog/podcast-what-is-an-id-graph More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
44:41
July 21, 2021
Leads, Funnels, and Flow Charts
This is a longer one, really in the weeds, it's a deep dive. I'm saying it too many ways because we're feeling out of we should do more long ones like this. What do you think? Anyway, on this one we talk through one of the messiest topics that marketers and honestly who companies deal with, Demand Gen Workflow. Full Show Notes, Graphics and Charts: https://www.netwisedata.com/blog/leads-funnels-and-flow-charts More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
53:29
July 14, 2021
The Data-Driven Demand Gen Bowtie
This week we're diving into something that first came up a few episodes ago, and breaking it down even further: The Data-Driven Demand Gen Bowtie. -  https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what Full Show Notes: https://www.netwisedata.com/blog/podcast-the-data-driven-demand-gen-bowtie More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:59
June 30, 2021
The Tools to Manage Your Data
This week we've got our first (sort of) technical dive into data driven marketing! A few weeks ago we talked about what we mean when we say data in this context.  Now we're breaking it down even further. Full Show Notes: https://www.netwisedata.com/blog/podcast-the-tools-to-manage-your-data More on the topic on our blog: https://www.netwisedata.com/blog/the-power-of-byod-bring-your-own-data More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
35:54
June 23, 2021
The Democratization of Data
This week we're talking about a topic from a blog post Brian wrote last week about the NetWise Audience Platform and why we decided to build it with the goal of "democratizing" access to our data. This podcast is a convo more about why that kind of access really matters. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-democratization-of-data The blog post we're discussing: https://www.netwisedata.com/blog/why-netwise-decided-to-democratize-access-to-our-data More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:13
June 16, 2021
The Story of the NetWise Audience Platform
As we own right at the beginning of this one, this is a sponsored podcast, so we've gotta talk a bit about what NetWise does. We figure, if we get it out of the way with a single episode we can refer back to it. This week we launched our new Audience Platform for marketers, so feels like the right time. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-the-story-of-the-netwise-audience-platform Want to check out the platform? Go to https://netwisedata.com More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
31:08
June 9, 2021
Software has eaten marketing.... now what? ft. Chris Powell
It's eating sales, that's what! This week we've got out first guest, and it's an in-house one. Chris Powell, VP of Sales Engineer joins us this week to talk about how marketing and sales have merged to create the "demand generation" department, and a bit about what that means for the modern marketer. We should call this one, "prelude to the bowtie." See the graphic in the notes. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-software-has-eaten-marketing...-now-what More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
29:56
June 3, 2021
What is the "data" in Data-Driven Marketing?
And here's our second episode! It's still that kind of conversation. In this one we're working on setting the stage a bit. There are a lot of things out there which we might call "data." So, what do we mean when we say "data" on this podcast? Well, that's what this episode is about. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-the-data-in-data-driven-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
28:35
May 27, 2021
What is Data-Driven Marketing?
It's our first episode, so this is that kind of conversation. It's a bit about what we're doing here, why you should listen to a couple of bros from a data company called NetWise, and our take on what we've started calling Data-Driven Marketing. For full show notes, graphics, etc. please visit: https://www.netwisedata.com/blog/podcast-what-is-data-driven-marketing More on NetWise: Twitter | Facebook | Linkedin | Web I Blog+Newsletter
24:57
May 5, 2021