Okay Now What - From Learning to Earning

David Zahn, of Okay Now What shares perspectives on how to differentiate yourself from others through your interviewing experience. Included in this podcast are ways to answer the most common interview questions so you are not caught off-guard when they are asked.

David interviews Ganesh Lokhande of VCAN Digital to share ideas about online learning, Massive Open Online Courses (MOOCs) and how that environment differs from traditional classroom training skills. Ganesh can be reached at www.vcantraining.com to discuss online learning and how to best convert classroom training content into online learning.

Jeremy Broshears, Tasting Room Manager, Damiani Wine Cellars shares his insights and experience in differentiating the customer experience at his winery and how he distinguishes it in a crowded marketplace.

For more information on Damiani Wine Cellars or to contact Jeremy Broshears directly, click on www.damianiwinecellars.com.

In this podcast episode, Marie Roberts of "Push for Change" (www.pushforchange.ca) explains how she approached the operational challenges of planning a walk across Canada in support of youth homelessness that lasted 17 months. The task of making literally hundreds of decisions, plans, contingencies, etc. would be an enormous undertaking for anyone. Marie captures the driving force of this initiative in a phrase she uses: "We were obsessed more than we were disciplined." Her husband, Joe Roberts, was formerly homeless and chose to walk and talk along the way - but Marie was responsible for making all of the decisions and operational decisions.

To contact Marie, or to learn more about the Push For Change, you can click on "www.pushforchange.ca" or "www.josephroberts.ca" or "www.skidrowceo.com."

Every business professional will have to confront decisions regarding whether to stay where they are or to venture into something new. Often that decision is made without the benefit of having all of the answers to questions before having to choose whether to pursue an opportunity or not. In this episode, Randy Pianin shares the importance of remaining true to his core ethics and recounts how to approach making life decisions based on both personal and professional ideals.

This podcast is focused on the skills and preparation needed to harness the power of the media in supporting a small business or entrepreneur competing against other market competitors. Robinn Lange, the Expert Expert, shares his insights, tips, techniques and experiences in helping small business owners gain traction in a crowded marketplace. Robinn's website can be found at: www.theexpertexpert.com where you can download lots of free content.

Additionally, he has generously offered a significant discount for his course which can be found on the website by going to "Order Now" and entering the coupon code at: SPECIAL (a 60% savings)

In this podcast, Suzanne Doyle Ingram, CEO of Prominence Publishing, Inc. sheds light on the process she uses to help business people (non-writers) successfully write their books and then build supplemental income by leveraging their published work(s).

To contact Suzanne Doyle Ingram, you can find on her on all of the social media platforms by searching for her name or reach out to her at the following places:

1) Website: https://prominencepublishing.com/contact/

2) email: suzanne@prominencepublishing.com

3) Join FaceBook Group: Book Publishing Made Simple

Suzanne is also making her upcoming book (everybody Has a Book Except You) free for those that connect with her through the methods above.

This podcast interview focuses on the initial hurdles many entrepreneurs confront and how to determine whether it is best to stay the course or to modify the initial business idea. Mitch Russo, Business Coach, Author, Venture Capitalist, and CEO shares his insights from his personal experience and having worked with many businesses to help launch them successfully.

To connect Mitch directly, you can go to the following links:

email: info.mitchrusso.com

Software Product to provide coaching/consulting system support: https:/clientfol.io

The elephant in the room for many entrepreneurs and business owners is getting past the procrastination and doing what needs to be done. In this podcast episode, Benjor Rosette, of Benjor Goals (www.benjorgoals.com and contact@benjorgoals.com) discusses how he works with his clients to overcome procrastination and live a more productive and happier life. Benjor explores not only the importance of goal-setting and making forward progress in business, but also how it impacts your personal life and creeps into all aspects of your relationships, sleep, stress levels, etc.

In this podcast episode we explore the self-imposed hurdles that often get in the way of our achieving our full potential. Our guest, Sandy Stricker, of Emerging Confidence, shares her personal journey of how she was able to evolve from someone who almost talked herself OUT of a promotion because she did not feel worthy of it to someone who now counsels others on how to find the inner resolve to recognize their true value and worth.

To reach out to Sandy to learn more about her services, you can view her website at: http://www.emergingconfidence.com/

This podcast addresses the issue that has become pervasive in education - burnout. But rather than wallow in that feeling and the deleterious impact of that on us socially, mentally, emotionally, and physically, our guest, Jim Asplund, Chief Scientist for Strengths-Based Development, at Gallup, Inc. provides clarity and insight into an assessment tool called, "CliftonStrengths." Unlike many assessments that focus on weaknesses or gaps in performance, this assessment identifies one's strengths and how to harness those to address personal and professional issues (including burnout!0.

To learn more about Jim's work and the CliftonStrengths assessment, you can access MANY of the free downloadable content and assets at: www.gallup.com. 

In this podcast, Evelyn Shaw Corley, Founder of Thrive International Academy, shares her journey from classroom Teacher to Entrepreneur. Evelyn provides insight into the "what it takes" to harness the skills she has as a Teacher and apply them to launching her business and succeeding in providing educational access and opportunities for students across the entire spectrum of needs (tutoring, home-schooling, group learning, mindfulness, etc.). Evelyn's new model for education is sure to resonate with Administrators, Teachers, Parents and Students.

To learn more about Evelyn and Thrive International Academy, you can reach her at: https://www.workwiththrive.com/ or at various social media platform (Evelyn Shaw Corley). 

In this podcast episode, Kasey Alton, the CEO and "Chief Sparkle" of Spark Business Consulting (https://sparkbusinessconsulting.com/) shares her insights on the essentials of accounting for new business owners/entrepreneurs. She shares some of the experiences with her clients and her own background in developing an understanding of the core fundamentals of accounting. Some of her tips are sure to be eye-opening (including how Kasey defines "profit.").

To reach Kasey, you can visit her website or use @sparkbusinessconsulting for instagram or search for their Facebook page with the business name as well.

In this podcast episode, David speaks to Dr. Lillie Rosenthal, a renowned expert on health, nutrition, and integrative medicine. Dr. Rosenthal shares important insights about injury prevention, the subtle changes in diet that can make a big difference and explains how to deal with the inevitable stress that we all must deal with as entrepreneurs. As new business owners or people considering launching a business our health is something we may take for granted. Dr. Rosenthal shares her tips on how to manage our health in easy to implement steps.

To reach Dr. Rosenthal, you can go to her website: www.drlillierosenthal.com 

Of the many things that an entrepreneur needs to focus on is how to get the right message to the right target audience at the right time. In prior years, a print ad might have been used. Given that entrepreneurs rarely have funds to make advertising purchases on tv or radio, a very strategic place to market one's business is online. This podcast focuses specifically on Facebook Ads and has a pre-eminent expert, Christina McMasters, of Ads Simplified providing insight and direction on the best way to go about maximizing your return on online advertising.

To reach Christina, you can visit her website "www.adssimplified.com) or send her an email at hello@adssimplified.com).

This podcast episode covers a topic that is essential for new entrepreneurs to obtain and nurture for them to be successful. In any new venture or challenge, there are going to be disappointments, frustrations, defeats, and hurdles to overcome. The ability to be resilient and keep moving forward and maintaining momentum in the face of these unexpected challenges is often the difference between success and failure.

David's guest for this podcast is Alanna Fincke, a certified resilience and health coach, who explains the importance of resilience, how it influences and impacts success and the negative consequences of not having it.

To reach Alanna Fincke, you can visit her websites: www.alannafincke.com or www.wellbeingwithalanna.com or find her on her active instagram account at @wellbeingwithalanna.

This episode explores the often neglected and misunderstood concept of brands and branding. Entrepreneurs often overlook the importance of establishing a brand as a differentiator versus their competition and as a way to distinguish their offering in the minds (and hearts) of the customer base). David Zahn speaks with Ken Googan, a leading authority on branding for the biggest and most recognizable names in business (Pepsico, Colgate-Palmolive, and others). Together they explore the key components of a brand.

To reach Ken Coogan, you can go to his company's website: www.cooganprtenrs.com or send him an email at kcoogan@cooganpartners.com. 

In this podcast David Zahn is his own guest and focuses on the important topic of doing Market Research on a shoestring budget. Among the highlights included are an explanation of the critical "4 P's" of Marketing and 7 hints/tips that are immediately able to be implemented.

To learn more about this topic or other insights on launching a business, you can reach David Zahn at:

email:  davidzahn@okaynowwhat.biz 

FB Group: https://www.facebook.com/groups/176409314343243

Website: www.okaynowwhat.biz

This episode is the first of a two-part look at how Storytelling has such a strong impact on success. The first part primarily focuses on sales and the second part delves into the importance of storytelling on relationships. Sharing their insights and expertise are Mike Bosworth and Jennifer Lehr. Mike is one of the pre-eminent names in sales training having brought "Solution Selling" to thousands of people and then improving upon it with the recognition of the importance of rapport-building through storytelling.  Jennifer Lehr is a thought leader challenging the conventional approaches to strengthening relationships through a self-paced and remote delivery platform, WeConcile (https://weconcile.com/). 

Both Mike and Jennifer are collaborating on WeConcile and can be reached at: info@weconcile.com

In this episode, Ron Hubsher, CEO of Sales Optimization Group, and a leading authority on Negotiation shares his insights, tips and techniques for mastering the different kinds of negotiations you are likely to encounter.  Ron's approach is easy to use and implement and gets results! He has trained and coached thousands of business executives, small business owners and entrepreneurs on the skills necessary to maximize the success of their negotiations.

Ron is the author of, "Closing Time: The 7 Immutable Laws of Sales Negotiation.

Ron's website is: https://www.salesog.com/

To contact Ron directly, his email is: contactme@salesog.com

This episode is the second of a two-part look at how Storytelling has such a strong impact on success. The first part primarily focuses on sales and the second part delves into the importance of storytelling on relationships. Sharing their insights and expertise are Mike Bosworth and Jennifer Lehr. Mike is one of the pre-eminent names in sales training having brought "Solution Selling" to thousands of people and then improving upon it with the recognition of the importance of rapport-building through storytelling.  Jennifer Lehr is a thought leader challenging the conventional approaches to strengthening relationships through a self-paced and remote delivery platform, WeConcile (https://weconcile.com/).

Both Mike and Jennifer are collaborating on WeConcile and can be reached at: info@weconcile.com

Brief introduction to the From Learning to Earning podcast series by David Zahn, The Teacher's Business Mentor.