DEALER TALK
By Herb Anderson
DEALER TALK Jan 16, 2019
Maximizing Car Sales: The Ultimate Strategy Every Dealer Must Master
Welcome to the latest episode of the Dealer Talk Podcast! Today, we're delving deep into the singular focus that dealership decision-makers should prioritize to drive more car sales—hint: not marketing, advertising, sales training, or internal processes.
If you're eager to boost vehicle sales at your dealership, you won't want to miss this episode. I'll share insights on what you can do to ramp up your sales game.
Also, if you're looking for cutting-edge technology to revolutionize your operations, look no further than our product, https://vinoracle.io/. We're seeking six forward-thinking stores to join us in piloting this groundbreaking tool—for free! Interested? Sign up at https://vinoracle.io/contact or reach out to me directly at 702.526.0900.
Tune in and level up your dealership game today!
Optimizing Dealership Performance: Leveraging KPIs for Effective Advertising
Welcome to the Dealer Talk Podcast, where we dive deep into strategies for optimizing your dealership's performance. In today's episode, we'll discuss the crucial role of Key Performance Indicators (KPIs) in guiding your advertising efforts and driving success in your dealership's partnerships with vendors.
It's essential to inspect what you expect! To effectively track progress and make informed decisions, it's crucial to align your KPIs with the actual value exchange between your dealership and vendors. Without this alignment, pulling the right levers to drive advertising success becomes nearly impossible.
We'll explore the importance of selecting the right KPIs that accurately reflect the dynamics of your dealership's relationships with vendors. These metrics serve as your compass, guiding your advertising strategies toward optimal outcomes.
Discover how to leverage your chosen KPIs to take actionable steps in refining your advertising approach. By monitoring and analyzing these metrics, you empower your dealership to make data-driven decisions that yield tangible results.
Interested in accessing the sheets we use to track KPIs effectively? Reach out to us directly at 702.526.0900 to learn more about our approach and gain access to valuable resources.
Whether you're seeking the right vendor mix or eager to explore innovative solutions, we're here to help. Get in touch to discover new opportunities at no charge or take advantage of exclusive volume discounts.
Be among the first dealers to pilot our groundbreaking software, #VinOracle! Visit our website at vinoracle.io to sign up today and revolutionize your dealership's operations.
Thank you for tuning in to this episode of the Dealer Talk Podcast. Remember, by aligning your KPIs with the true value exchange between your dealership and vendors, you can unlock the full potential of your advertising efforts. Stay tuned for more insights and strategies to optimize your dealership's performance!
My Vendor Strategy for 2024
If you want to take advantage of my volume discount and FREE trials for any of the vendors discussed in this episode call / text (prefered) me directly at 702.526.0900
Learn more about our services here: dealertalk.io
Do you want to join a FREE trial to learn about our VinOracle product? Then visit us today here: vinoracle.io/
Sell More Cars With this Campaign
Discover this episode's ultimate car sales strategy, guaranteed to boost your sales every time! Follow these steps closely and witness a surge in car sales. Harnessing the power of your DMS and CRM data is crucial, especially when combined with the trust established by your service advisors with your customers. This synergy ensures increased sales and strategic trades for the precise inventory you require. Tune in now and unlock the secrets to sales success!
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
Subscribe to our YouTube channel: @dealertalk
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Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
Demystifying Digital Retailing
In this episode, I delve into the world of digital retailing in the automotive industry and debunk the misconceptions surrounding its role. Contrary to popular belief, digital retailing isn't intended to replace the traditional car-buying experience exemplified by companies like Carvana. Instead, it is a complementary tool designed to enhance customer convenience and streamline the process.
🌐- Stephen Wade Website: https://stephenwade.com/
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
Highlights:
00:00 Introduction. 01:36 What Digital Retailing Was Meant to Be 04:30 What process have you created for digital retailing? 6:55 Not having the proper process for digital retailing perpetuates the stigma in our industry. 8:27 Customer Use of DR Tool: Potential Pitfalls 10:46 My Digital Retail strategy
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Follow us on Apple Podcasts: Dealer Talk Podcast
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Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
Do You Have the Right Vendor Mix?
In this episode of the Dealer Talk Podcast, we delve into the elusive realm of marketing attribution. Numerous companies tout their 'secret weapon' for tracking vendor performance, so it's easy to get lost in a sea of promises. But are these methods genuinely effective? Host Herb Anderson shares insights from years of experience, revealing a stark reality: traditional tracking methods often fail to capture the complete purchase journey.
Tune in to this enlightening episode of Dealer Talk Podcast to discover the untapped potential of marketing attribution and revolutionize your dealership's tracking practices. Don't be fooled by empty promises—embrace the path to accurate vendor attribution today!
Connect with me directly:
✍️- Google Dealer Guidebook - How Many Customers Will Fill Out a Form (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf
📊- My Reporting (leads): https://www.dropbox.com/scl/fi/mzht70fan1yiubk749b21/Leads-View-1.png?rlkey=i66vg713mgx66judayfbjgh5i&dl=0 📈- My Report (views): https://www.dropbox.com/scl/fi/m3c802riwl4cw2ns91ty1/Views-2.png?rlkey=82e570jikbcbba4nzuatgkre0&dl=0
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
📱DealerTalk Partner Program
In partnership with:
Highlights:
00:00 Introduction. 01:26 Our industry prioritizes leads. 04.21 How many vendor portals do dealerships use daily? 5:55 Dealerships should prioritize hiring someone to filter information effectively. 7:30 Is Clarivoy effective? 11:06 My attribution strategy.
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
What Is Marketing?
Welcome to the Dealer Talk Podcast, where we delve into the essence of marketing and unravel its mysteries. In this episode, we ask the fundamental question: What is marketing?
For many, marketing is the quintessential "how" – the strategic roadmap guiding us to influence consumer behavior. It's about understanding the intricate dance between businesses and their target audience. Yet, in our exploration, we've noticed a curious trend: the proliferation of subsets like promotion, advertising, and more, often overshadowing the essence of proper marketing.
Join us as we uncover the misconceptions surrounding marketing and its subsets. We believe that real marketing transcends mere tactics; it's about intentionality. It's about crafting a narrative that not only shields us against the tides of innovation and competition but also ensures our perpetual relevance in the minds of consumers.
Tune in as we navigate the marketing labyrinth, seeking clarity amidst the chaos. It's time to redefine our perceptions and embrace the power of intentional marketing.
Connect with me directly:
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
In partnership with:
Highlights: 00:00 Intro to the episode
0:35 What is marketing?
02:00 Digital traffic continues to grow, but conversion is down
4:00 Being Intentional about Marketing
07:00 We must resume promotions to incentivize buyer transactions. 8:20 4 P's of marketing
Subscribe to our YouTube channel: @dealertalk
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Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
Enhancing SRP and VDP CTAs
This episode delves into a critical aspect of online dealership success: customer experience. Despite investing heavily in driving traffic to our websites, many dealerships overlook the importance of ensuring a seamless journey for visitors once they arrive. Join me as we explore the significance of optimizing your SRP (Search Results Page) and VDP (Vehicle Description Page) CTAs (Calls to Action) and discuss practical strategies to maximize user engagement and conversion rates.
Connect with me directly:
✍️- Google Dealer Guide Report (page 2): file:///C:/Users/Owner/Desktop/Auto%20Industry%20-Publications/Google/dealers_guidebook_2.0_narrative_email.pdf
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
🖺- Photo guide: https://www.dropbox.com/scl/fi/t3willog6g8ikvw7ki2in/Best-Practice-Custom-Photos.pdf?rlkey=s6uajwznqckva5wjhoqbzsnw2&dl=0
🥚- Crazy Egg Link: https://www.crazyegg.com/
📱DealerTalk Partner Program
In partnership with:
Highlights: 00:00 Introduction 02:30 Reasons consumers buy a car 04:30 Here is an excellent test to check your website experience 7:00 Heat map your website to learn what customers are doing 11:11 If customers do not build out forms, why is our website built for that 11:38 My CTA strategy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
Is Search Engine Marketing Dead?
Welcome to Dealer Talk, where we delve into the ever-evolving landscape of search engine marketing (SEM). For years, SEM has stood as a stalwart method to capture consumer intent, defining our ability to seize consumers' interest and amplify visibility on search engine result pages.
SEM operates on a pay-to-play basis, unlike Search Engine Optimization (SEO), which gradually ascents and strategically aims for higher organic rankings over time. Think of SEO as the marathon, diligently laying the groundwork for future visibility and credibility, while SEM represents the sprint designed for immediate visibility and results.
Understanding this distinction is vital for our clients. SEO sets the stage for long-term success, while SEM provides the necessary boost for instant visibility. As consumers embark on their purchasing journey or seek vehicle service options, platforms like Google, Bing, and Yahoo become pivotal in their decision-making process.
For trusted partnerships to enhance your dealership's success, explore our extensive experience and exclusive volume discounts by visiting our website. Click the link below to learn more:
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✍️- SEM Article: https://dealertalk.io/search-engine-marketing-is-it-dead-or-evolving/
🎩- LinkedIn: linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐- Website: https://dealertalk.io/
📱- Cell phone: 702.526.0900
In partnership with:
Highlights:
- 00:00 Introduction.
- 02:30 How do I want these new short episodes to be
- 05.00 What is Performance Max (P-max)
- 7:00 Why vehicle listing ads are doing better than traditional search ads
- 10:30 Make sure you are running P-Max campaigns fully, not just VAs
- 11:15 My SEM startegy
Subscribe to our YouTube channel: @dealertalk
Follow us on Apple Podcasts: Dealer Talk Podcast
Please send us a voice message on Spotify: Dealer Talk Voice Messages
Support our podcast: Dealer Talk Support
Join the conversation as we navigate the dynamic automotive retail and marketing strategies world. Don't miss out on the latest insights and trends in the industry. Tune in to Dealer Talk, your trusted companion in the automotive realm.
🎙️ The Power of Tesla Ownership: Beyond Electric Vehicles
In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations.
Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape.
Connect with Zack:
📞Mobile - 909.682.2416
🎩LinkedIn - linkedin.com/in/zackscriven
🌐Website - https://www.electricmobiledetailing.com/
📧Email - zackscriven@gmail.com
📹YouTube - youtube.com/c/zackscriven If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
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🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 02:50 The ownership experience 09:00 Different range considerations 14:13 You can't just add an EV to an ICE vehicle! That is not why Tesla wins 27:36 The maintenance side of the Tesla vehicles 32:56 Why dealers should leverage the used potential of Tesla's 42:00 Why Tesla should advertise and how that presents opportunities for car dealerships 45:31 The next five years Subscribe to My Channel:
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Decoding Digital Retailing: Navigating the Present and Future of Online Car Sales
Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity.
Connect with Kerri
👒LinkedIn - linkedin.com/in/kerriwise
📧Email - kwise@autofi.io
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
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📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 04:43 What trends do you see in the industry? 15:21 The price objection 22:00 How Autofi ensures dealers get approvals! 27:26 Leads are the laziest way to measure performance 30:10 How to use Digital Retail to create a moat around our dealer 43:00 The Apple Store experience 56:27 The next five years Subscribe to My Channel:
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Automotive Dealers: Are We Ready to Compete with Amazon and Hyundai?
Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail.
Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before.
Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market.
Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce.
Connect with Curt
📞Mobile - 716.720.2788
🎩LinkedIn - linkedin.com/in/curtanderson-b2b
🌐Website - https://b2btail.com/
📧 Email - curt@b2btail.com Link to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
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🎥 Covideo - https://www.covideo.com/codirect/?utm...
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🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 05:00 Why the market is pulling into the direct-to-consumer 11:00 What will the Hyundai / Amazon experience be like? 18:00 How to out-teach the competition? 25:30 There has been no disruption to the auto retail space 33:10 Why should customers trust us to buy their vehicle online 37:00 There is no in-person Amazon experience 39:39 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
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Why Customers Should Choose Your Business: Unlocking Digital Marketing Secrets
Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention.
In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle.
What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively.
But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely?
Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together!
Connect with Herb
📞Mobile - 702.526.0900
🎩 LinkedIn - linkedin.com/in/herb-r-anderson-mba🎙-503546b
🌐Website- https://dealertalk.io/
📧Email - Herbert.anderson@dtvms.net
🎙️Podcast - https://podcasts.apple.com/ca/podcast/dealer-talk/id1425674535
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
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🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 03:00 The current transformation 10:00 Why your digital experience needs to match your in-store 15:00 Why has TESLA been successful without the need to advertise (in the traditional sense) 25:52 Why we need to earn mindshare from consumers 27:00 The Power of word of mouth advertising
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Traditional Marketing Secrets for Dealership Success
This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape.
Stay tuned, and get ready to unlock the secrets to traditional marketing success!
Connect with Tim
🎩LinkedIn - linkedin.com/in/troweactual
🌐 Website - www.theoohinsider.com/
📧 Email - timothy.n.rowe@gmail.com
🎙️Podcast - podcasts.apple.com/us/podcast/ooh-insider/id1483489943
Link to the episode we referenced in the show: www.theoohinsider.com/in-the-pit-podcast/
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰:
00:00 Introduction.
05:00 Why podcasting can help you learn and grow?
15:00 Why 10% of your digital budget is going to bot traffic
25:00 Dealers are missing the boat by not doing brand marketing
35:52 Is the attribution we seek in digital mediums accurate?
36: 00 Creating investment confidence
44:00 Branding is the long-term play
50:22 The next five years
Subscribe to My Channel:
YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast:
podcasters.spotify.com/pod/show/dealer-talk/support
The Key to Revolutionizing the Automotive Moving Industry
Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond.
From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry.
But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space!
Connect with Trent
🎩 LinkedIn - linkedin.com/in/trentbroberg
🌐Website - https://acertusdelivers.com/
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
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👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 03:00 Who is Acertus 10:36 Leveraging digital auctions by having the right partner 20:00 Using tech to target the right customer with an offer 32:00 Will the younger generation want to own vehicles? 37:10 The value of audience selection with Microsoft 42:00 Will we be able to sell cars before they hit the lot? 50:04 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
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The Key to Customer Satisfaction: Answering the Price Question
Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry.
Connect with Shawn
📞Mobile - 514.799.7996
🎩LinkedIn - linkedin.com/in/shawn-armorer-b6200a46
🌐Website - https://bdcalchemy.com/
📧Emil - jshon77@hotmail.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 04:00 Why the focus should be on adding value. 16:00 What is a business case for your BDC? 18:00 What is Herb's definition of a BDC 27:00 Why inbound a constraint on your BDC department 32:10 What is the definition of a BDC 42:00 Are you providing training for your BDC agents and managers? 58:36 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
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Car Dealership Chat Widgets: From Clicks to Conversions!
In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly.
Be sure to tune in until the end for an exclusive offer from Darren that you won't want to miss!
📞 Connect - 443.823.8540
🎩 LinkedIn: https://www.linkedin.com/in/darrenweagly/
📧 Email - dweagly@carnow.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction. 08:20 The evolution of chat 14:00 Why do we have AI-managed responses when we are open for business? 20:00 Why are we ignoring customer requests for help? 24:40 Giving up too much information via chat 32:00 Every sale starts with a conversation 42:00 How vendors and dealers can have better conversations 46: 52 Special offer for listeners of the podcast 48:18:The next five years
Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Revolutionizing Auto Dealerships: Unlocking Time and Profits with Simple Recon
Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately reducing the time it takes to get cars on the front line. Be sure to tune in until the end for an exclusive offer from Smit that you won't want to miss! 📞 Connect - 561.843.1056 🎩 Linkedin - https://www.linkedin.com/in/ullfindsmit/ 💻 Website - https://www.simplerecon.com/ 📧 Email - smit@simpledealersuite.com Schedule a demo here: https://www.simplerecon.com/free-trial/. Set up the promo code as 'DealerTalk' (no spaces), and it WILL give you 20% off for life and a 60-day trial. If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe... 🎥 Covideo - https://www.covideo.com/codirect/?utm... 📱 RunMyLease - https://www.runmylease.com/lead-gener... 🛻 Simple Recon - DealerTalk – Simple Recon ⏰Highlights⏰: 00:00 Introduction. 05:16 How can Simple-Recon help you navigate these times 13:00 Why technology can help you streamline your process 20:00 Is Simple-Recon an advantage or just another tool? 25:28 How Simple-Recon allows people at the dealership to track vehicle status 31:00 Simple-Recon is very hands-off and reduces human error 36:00 Are we on the verge of significant change in the space? 46: 41 Special offer for listeners of the podcast 48:20: The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Revolutionizing Everyday Tasks with OpenAI Technology at Microsoft!
Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like ChatGPT. Will consumers invest over 15 hours in research, and how can dealers adapt to this evolving landscape? Uncover the untapped potential of Bing and understand why dealers should be as intentional with it as they are with Google. Plus, gain insights on diversifying your marketing approaches to effectively connect with a broader spectrum of buyers.
📱Phone - 714.287.2139
👒Linkedin - linkedin.com/in/ecallaway
📧Email - lizzcallaway@microsoft.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction. 05:00 What is the future of car dealer websites? 15:00 A visual replacement for GOOGLE analytics 25:00 Quality over quantity when it comes to digital visitors to your website 30:52 Traditional advertising strategies becoming more digital 37:10 The value of audience selection with Microsoft 42:00 Does Microsoft offer API's? 43:53 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Data Drive: Navigating Automotive Advertising in 2024
Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year.
📞 Connect - 707.342.8808 🎩 LinkedIn - linkedin.com/in/christianferrer
💻 Website - https://www.demandlocal.com
📧 Email - christian@demandlocal.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction. 06:00 How to leverage CRM data to connect with current customers 13:00 How companies like GOOGLE understand the value of traditional advertising 23:00 How DT Vendor Management Solution helps dealers 27:23 What is first-party data? 29:00 What does cookiless mean for car dealers? 33:00 You have a $25K budget. How do you spend it? 38:10 Herb's budget allocation 42:44 The next five years Subscribe to My Channel:
YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Rediscovering the Thrill of Car Shopping: Dealerships are Like Disneyland!
We released this episode ahead of schedule to provide you with an exclusive opportunity to take advantage of the deal Peter offered. Act fast, as the offer concludes during NADA 2024. Don't miss out!
In this compelling episode, Herb and Peter Dufy from Dealer Image Pro engage in a candid conversation, delving into some of the industry's pivotal issues. They explore intriguing questions, such as the curious absence of WebP images in website providers, the reluctance of companies like vAuto to update their technology code stack, and a pressing concern shared by many in the industry: the scarcity of APIs that could revolutionize technology for car dealers in significant ways.
📞 Connect: 866.963.1199
💻 Website - https://www.dealerimagepro.com/
🎩 Linkedin - linkedin.com/in/peter-a-duffy-jr-416383b 📧 Email - peter@dealerimagepro.com
If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts.
📱https://dealertalk.io/our-partner/
🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/
👓 Foureyes.io - https://lps.foureyes.io/free-trial?fe...
🎥 Covideo - https://www.covideo.com/codirect/?utm...
📱 RunMyLease - https://www.runmylease.com/lead-gener...
🛻 Simple Recon - DealerTalk – Simple Recon
⏰Highlights⏰: 00:00 Introduction 07:00 Why are we still using JPEG images? 18:25 How the current technology hurst our ability to build trust with customers 30:00 Technology legacy? 40:00 What is the future of consumer research before purchasing a vehicle 61:00 Peter's EXCLUSIVE offer for our listeners 62:46 Next five years
Subscribe to My Channel: YouTube:
/ @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast...
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh...
Support the podcast:
https://podcasters.spotify.com/pod/sh...
"FrikinTech": Better leads for car dealerships
FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/
In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use of HIGH TECH PROGRAMS to achieve that!
Do you love DEALER TALK PODCAST? If you can, please give us your support: https://dealertalk.io/video/#
📞 Connect: Website: https://frikintech.com/about/love-car-dealers/
Tom Harsha: https://www.linkedin.com/in/tomharsha/
Vendor Partners:
👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT
🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership
🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html
⏰Highlights⏰: 00:00 Introduction. 07:00 This is Dealer's life. 13:00 Who are you Tom? What is FRIKINTech? 20:00 This is what we do. 33:40 How the customer behaves. 40:45 The Multi-Channel Approach. 48:00 Other things about FRIKINTech service. 01:00:00 How about Equity. 01:09:00 And the Next 5 years?
Subscribe to My Channel: YouTube: / @dealertalk
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2.
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh..
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Jim "Alpha Dawg" Ziegler: Did Car Dealers Rob the Future?
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry.
Episode Highlights: 1. What is the deal with manufacturers in 2023? 2. What about the forecast after Q2? 3. The strategy to follow once units are back in stock. TRAIN YOUR SALES STAFF! 4. Even in these times, not all customers prefer buying cars online! 5. Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 6. Always be part of the community; it is good business! 7. What can we expect next year?
📞 Connect:
LinkedIn: https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/
Websites:
https://www.zieglersupersystems.com/
https://www.zieglersupersystems.com/alphadawgblog/
https://www.facebook.com/InternetBattlePlan
Email: zieglerss@aol.com
Twitter: JimZiegler
Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html
⏰Highlights⏰: 00:00 Introduction 10:00 What is the deal with manufacturers in 2023? 20:00 The strategy to follow when units are back in stock. TRAIN YOUR SALES STAFF! 30:00 Even on these times, not all customers prefer buying cars online! 40:00 Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 50:00 What can we expect next year?
Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg
Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh...
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Streamlining Car Transportation: Montway Auto Transport's Innovative Solution
In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and explore the advancements in car transportation technology and the evolving automotive landscape. By leveraging innovative technology like Montway Auto Transport's automation portal, dealerships can streamline their car transportation processes and overcome inventory challenges, ensuring efficient operations in an ever-evolving automotive industry.
📞 Connect: Website: https://www.montway.com/
Vendor Partners:
👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://rb.gy/z9ujzp
🎥 Covideo - https://rb.gy/uflllw
📞 Calldrip - https://rb.gy/h0fwta
📱 RunMyLease - https://rb.gy/av9bvf
⏰ Highlights:
00:00 Introduction
21:21 Mike Trudeau: Streamlining Sales Processes
22:02 Mike's Background in the Automotive Industry
23:28 Challenges and Trends in Inventory Management
26:18 Insights on Electric Vehicles and Transportation
30:09 Montway Auto Transport's Automation Portal (MAP)
31:54 Simplifying Car Transportation with MAP
Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast on Apple Podcasts: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Send a voice message to the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/message
Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics.
Speed to Sale: Time Kills Car Deals
Speed to Sale: Time Kills Car Deals
Introduction:
Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).
Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.
Episode Highlights:
*Importance of teamwork and collaboration within the dealership.
*Financial implications of Covid.
*Providing Information: FTC Guidelines and Customer Expectations
*Recognizing the significance of BDC agents offering comprehensive information to customers.
*Striking a balance between control and accountability in setting appointments and providing information.
Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.
Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.
SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.
📞 Connect:
Vendor Partners
👓Foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6TT
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease
⏰Highlights: 00:00 Introduction 8:00 Service Customer Satisfaction 23:40 Terry McSpadden 47:15 Sales PERSON 1:24:00 You Need a Car to Rob a Bank 2:05:00 It's All About Being Positivity 2:30:45 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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You Are Responsible For the Success of Your Dealership
In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential in sales.
Highlights:
-Despite its positive aspects, the industry suffers from a negative reputation that deters people from pursuing it intentionally.
-Even in 2023, some individuals within the industry perpetuate negative behaviors that contribute to the stigma.
-Charity points out the lack of accountability among leaders in the car industry. Herb and Charity discuss the need for a shift in leadership practices to address this issue.
Keywords: automotive dealership, car sales, customer experience, salesmanship, selling, conversation, training, dealer, managers, senior salespeople, listening, finish sentences, customer conversations, problem-solving, communication skills, interview skills, personal development
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞
Connect:
LinkedIn:
https://www.linkedin.com/in/christian-charvet-858b25172/
Instagram:
https://automotivementorship.com/
Website:
https://automotivementorship.com/
⏰ Highlights:
00:00 Introduction
06:16 Is Sales Manipulation
11:33 All Communication is Transactional
25:11 Guest: Christian Charvet
53:47 Interviewing for Employee’s
01:03:43 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
More Car Sales: Less Waste w/Steve Fucile
“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson
Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.
Connect with our friend Steve Fucile on his social media below.
Keywords: digital marketing, auto industry, customer trust, third-party sites, inventory management, social media, lead generation, branding, entertainment, education.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
LinkedIn:
https://www.linkedin.com/in/stephen-fucile-8714b5168/
Instagram:
https://www.instagram.com/rebounded1/
Facebook:
https://www.facebook.com/stephen.fucile.5
Tik Tok:
https://www.tiktok.com/@thestevefucileshow/video/7194475371004316974
YouTube:
https://www.youtube.com/channel/UCa0BM3aFHJRk9dSE5zzNPEQ
⏰ Highlights:
00:00 Introduction
07:30 The American Dream Still Exists
20:00 And Then He Stole My Car!
28:00 Understanding Where the Issues Are
46:30 Motivation to Get Off the Couch
01:08:00 You Can’t Sell What You Don’t Have
01:23:00 The Growth of Business
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message
Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support
Independent Yet Unified with NIADA
“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann
In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention.
Keywords: NIADA convention, automobile industry, used car market, independent dealers, mobile app, early bird discount.
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook:
https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
00:45 Secret Shopping
09:14 You’re Paying Someone to Lose Your Money!
14:40 Jared Halsted with NIADA
18:00 NIADA Presidents Council
20:00 Troy Scheer with NIADA
27:00 NIADA Convention
28:20 Ignorance is Not an Excuse in the Eyes of the Law
38:00 Independent Dealer-Specific Concerns
55:00 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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NIADA Automotive Climate Forecast
“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson
Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA).
Vendor Partners:
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
6:50 Automotive News
10:00 Jury Duty
27:30 Scott Allen
35:00 NIADA Certified
44:00 Community Involvement
52:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
Women in Automotive Podcasting
“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such a positive manner? We should definitely be focusing on that trajectory.” -Charity Ann
Season 8 Special Episode: Women in Automotive Podcasting shares the experiences of Kaylee Felio, Elena Ciccotelli, Charity Dunning, and Charity Ann as they navigate podcasting within the automotive industry. We talk about how it has helped us grow our personal brands, taught us more about the electric vehicle space, allowed us to showcase individuals who don't normally have the opportunity to speak, and helped promote the incredible automotive industry we have grown to love. We also discuss some of the gaps in the podcasting space for automotive and our favorite AI’s.
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
Kaylee Felio: The Parts Girl Podcast
Elena Ciccotelli: EV’s for Everyone
Charity Dunning: What the Fixed-Ops
⏰ Highlights:
00:00 Introduction
04:34 Managing a Career and a Podcast
13:40 How Do We Bring People to the Automotive Industry
21:10 Professionalism and Recruitment
28:35 What the Consumer Wants
35:30 Using AI’s to Help in Podcasting
43:00 EV Conspiracy Theories
47:50 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Thank you for tuning in, and as usual, we will TALK later!
NIADA: The Power of the Automotive 20 Group
“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and doing things differently, you're not going to get your managers to fall in line? Bull shit.” -Herb Anderson
Bill Elizondo is back. His experience in the BHPH industry goes back more than 30 years. Currently serving as a NIADA 20 Group Moderator, Bill offers insights on strategic growth and development and explains the importance of joining a Group. Whether you are a franchised dealer, an independent, or a BHPH, find out why and how 20 Groups can change your life.
Vendor Partners:
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw
📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights:
00:00 Introduction
04:00 Woah, Did You Just Swear?
17:50 New SWAG
20:00 Automotive News
30:00 Bill Elizondo
40:35 Don’t Be Afraid of the 20 Group
49:00 The Power of Your Peers
54:30 Next Five
Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Buy Here Pay Here with NIADA
“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen.
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
6:50 Automotive News
10:00 Jury Duty
27:30 Scott Allen
35:00 NIADA Certified
44:00 Community Involvement
52:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
The State of Automotive with NIADA
The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business.
Join us for an engaging conversation about the great year buy-here-pay-here is anticipating.
Vendor Partners
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
⏰ Highlights:
00:00 Introduction
13:30 Shifting Your Marketing Strategy
29:30 Delinquency on the Rise
34:30 Comfort Levels
1:13:30 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Different Automotive Industry Environments: Bi-Lingual Dealer Talk
Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube.
Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates his skills in negotiation, business planning, management, and marketing strategies. Boris is a graduate of the NADA Academy and the Harvard University Continuing Education Program. He was featured in the 2020 Automotive News 40 under 40.
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞Connect:
Instagram: @borislopezd
Facebook: https://www.facebook.com/profile.php?id=707827133
LinkedIn: https://www.linkedin.com/in/boris-lopez-ab4a2a60
⏰Highlights:
00:00 Introduction
07:00 English Starts Here
27:50 Dealers Patting Themselves on the Back
34:30 Acquiring Inventory
46:30 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Automotive Marketing with NIADA
“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian.
Vendor Partners
👓Foureyes.io https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp
🎥Covideo. https://rb.gy/uflllw
📞Calldrip. https://rb.gy/h0fwta
📱RunMyLease. https://rb.gy/av9bvf
📞 Connect: https://www.linkedin.com/company/dream-team-media-company https://www.facebook.com/dream.team.media.co https://www.instagram.com/dream.team.media.co/
⏰ Highlights:
00:00 Introduction
05:00 Secret Shop
15:00 Meet the Guests
26:00 Marketing Directors
35:00 What NIADA Brings
45:00 Next Five Years
Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
Thank you for tuning in, and as usual, we will TALK later!
NIADA: Certified Pre-Owned with Jeremy Beck
"You can go back over all the different economic downturns and challenges that we've had, yet auto dealers always find a way to survive and come out smelling like roses right because of the innovators the entrepreneurs." -Jeremy Beck
Beck is an automotive executive with 25 years of industry experience. His resume includes roles with rural, small-town dealerships with BHPH operations to working with some of the largest automotive dealer groups in the country. Beck also spent 10 years working for F&I providers in streamlining their dealer support, training and development, process and procedures, and go-to-market strategy. Most recently, he was the Vice President of Sales and Field Operations for one of the largest F&I product providers servicing the independent dealer community.
Since joining NIADA, he’s worked to develop and implement a strategy for Dealer Education, 20 Groups, Research, and Industry Insights and Events.
Independent dealers are the backbone of our industry, says Beck. They drive volume, growth, and innovation, and adapt to ever-changing landscapes better than any other part of our industry. I’m excited to join the executive team at NIADA and help provide our members an association that is dedicated to their future. NIADA’s mission of Meet, Learn, Profit, and Grow are aspects to which I have dedicated my entire career.
News:
Kate Winslet CAN hold her breath for 7 minutes:
https://www.snopes.com/fact-check/kate-winslet-breath-underwater/
Vehicle Gross:
Used Car Price Index:
Australian quarantine:
https://www.drive.com.au/news/three-of-australias-top-five-car-brands-hit-by-new-quarantine-delays/
Toyota Emissions Goals:
https://lasvegassun.com/news/2023/jan/12/toyota-pushes-zero-emission-goals-by-converting-ol/
Highlights:
00:00 Introduction
05:18 Glitter?
14:03 Preparing for Carvana
25:50 Jeremy Beck
55:10 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Carvana, Vroom, Beepi: The Used Car Formula?
“There hasn't ever been a better-used car market, and Carvana failed to make money. They failed to truly improve.”
Steve is the author of Ridiculously Simple Sales Management and Assumptive Selling; as well as a respected automotive industry veteran and founder of Stauning Solutions Group – a leading training & consulting. Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s Director of eCommerce, the Director of the Web Solutions Division of Reynolds & Reynolds, and as the General Manager of Dealer Web Services for Dominion’s Dealer Specialties.
The article cited in this episode is here:
https://askthemanager.com/2017/04/why-carvana-will-fail-and-how-they-might-succeed/#.Y-_cNnbMK3C
📞 Connect:
https://twitter.com/SteveStauning
https://www.linkedin.com/in/sstauning/
https://www.youtube.com/@SalesTrainer
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
⏰Highlights:
00:00 Introduction
18:45 Digital Retailing
24:25 Carvana Dealerships?
32:21 ADESA
55:22 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Melanie Wilson: National Independent Automotive Dealer Association
The NIADA understands that in the automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson
As Interim CEO for NIADA, Melanie is responsible for the overall Association, implementing the strategic plan, and supervising all staff, operations, administration, accounting, and finance. Boards and Committee responsibilities: NIADA Board of Directors, NIADA Foundation Board, NIADA Services Board, Foundation Board, Finance Committee, and Past Presidents.
Reach NIADA:
LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/
Instagram: @_niada
Facebook:
https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/
https://www.facebook.com/groups/1056971047680050
https://www.facebook.com/BHPHInfo
Twitter: @_niada
YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g
Welcome to Season 8!
⏰Highlights:
00:00 Welcome to Season 8!
03:20 NIADA
06:12 Melanie Wilson
16:54 Engaging With the Consumer
23:58 The Powerhouse Team
34:41 Next 5 Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Season 7 Finale: George Nenni and GA4
Learn what is up for Season 8 and welcome our guest, George Nenni. It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute.
George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon.
Thank you all for an incredible season of learning and growth. We are excited for what is to come!
News:
📌🗞️Monthly Payments on the Rise
shorturl.at/eprWX
📌🗞️Autonomous Vehicle Legality Per State
shorturl.at/iR179
📌🗞️Shoot Out in Mexico
shorturl.at/fgiH0
Links:
✍🏼 Dealer Play Book: Brian Pasch
shorturl.at/atEY8
✍🏼 Hidden Brain Episode: The Influence You Have
shorturl.at/fxyJW
🛒 Fill-a-Cart
dealertalk.io/fill-a-cart/
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
George Nenni
Book: Car Dealers Guide to Google Analytics: shorturl.at/nR136
LinkedIn: https://www.linkedin.com/in/georgenenni/
Facebook: https://www.facebook.com/georgenenni
Twitter: @georgenenni
⏰ Highlights:
00:00 Introduction
01:21 LOTR? on Dealer Talk?
20:00 Herb’s Big Announcement
25:25 Automotive News
48:00 George Nenni
58:00 Preserving Analytical YOY Data
34:55 The Value of Social Media
38:20 The Small Things You Can Do
01:22:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzz...
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/d...
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Kevin Preston: The Perpetual Search for the Fatal Flaw
When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within the automotive industry.
Currently, in his 20th year with PBS, Kevin has been the tactician responsible for the sales team welcoming thousands of PBS customers to the family even through multiple product reinventions. Bringing innovative ideas to PBS and our customer base across all divisions, Kevin’s creative ways of looking at and evaluating a situation continue to be of tremendous value to the retail automotive industry.
News:
📌🗞️ Carvana:
📌🗞️ Autonomous Vehicles:
📌🗞️Inventory Changes YOY:
✍🏼 Blog Post of the Week:
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Tim Warren
Website: https://www.pbssystems.com/
LinkedIn: https://www.linkedin.com/in/kevin-preston-9b5b174/
⏰Highlights:
00:00 Introduction
5:27 Automotive News
28:30 Blog Post of the Week
32:30 Kevin Preston
45:10 Hiding Behind Technology
1:11:10 The Perpetual Search for the Fatal Flaw
1:14:25 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Tim Warren: Finding the Right Words
If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership.
Also, do you know what a ‘homer’ is? You will now!
Don’t assume your website isn’t worth it.
Vendor Partners
👓Foureyes.io
https://rb.gy/iuoo6n
🚙FIXEDOPS DIGITAL.
https://rb.gy/z9ujzp
🎥Covideo.
https://rb.gy/uflllw
📞Calldrip.
https://rb.gy/h0fwta
📱RunMyLease.
https://rb.gy/av9bvf
📞 Connect:
Tim Warren
Website: https://helium-seo.com/
Twitter: https://twitter.com/HeliumSeo
Facebook: https://www.facebook.com/heliumseo/
LinkedIn: https://www.linkedin.com/in/timwarrenhelium/
⏰Highlights:
00:00 Introduction
01:40 Secret Shopping
10:00 Tim Warren
16:30 Helium SEO
19:10 Keys Words on Google
27:55 What’s a Homer
34:55 The Value of Social Media
38:20 The Small Things You Can Do
45:50 YouTube Ranking
51:15 SEO Comes Down to Two Things
52:25 What Herb Doesn’t Know…
55:25 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Automotive Transport with Jay Wertzberger
ATI Auto Business is your automotive educational resource to stay current on vehicle logistics news and updates in automotive transport technologies in the North American used car market.
Jay Wertzberger is one of the funniest guests we have had the privilege of talking with. We could not stop laughing. From early experience in Hollywood filmmaking and live webcasting, mixed with a passion for marketing on social media and a decade in auto transport, Jay develops engaging content for automotive business professionals. He graduated with a degree in Marketing from Virginia Tech, with a double minor in Communications and English. With recurring feature content including "Tuesday Nights Live", "Live Carrier Advice", "Dispatching LIVE!", and "Cars On The Move" (as well as live on-location events and automotive trade show coverage), Jay produces and hosts for the channel.
Fill-a-Cart:
🛒 https://dealertalk.io/fill-a-cart/
Automotive News Links:
📌🗞️ Customers Are OK to Pay Over
📌🗞️ P2P EV Charging
📌🗞️ Weekly Market Data:
✍🏼 Blog Post of the Week:
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
Jay Wertzberger
Website: https://tinyurl.com/3brre4pt
Podcast: https://tinyurl.com/4dm3rbax
Facebook: https://tinyurl.com/4yt37s7w
Twitter: https://tinyurl.com/2j2zrr8z
Instagram: https://tinyurl.com/2s46s554
LinkedIn: https://tinyurl.com/y4mez934
YouTube: https://tinyurl.com/26yf5557
LinkedIn: https://tinyurl.com/5f5um2uf
⏰Highlights:
00:00 Introduction
02:14 Automotive News
13:30 Lot Linx Weekly Market Data
17:00 Blog Post of the Week
25:05 Welcome, Jay Wertzberger
40:30 The Hybrid Future of Transport
49:30 Get Rich Clickbate YouTuber
1:13:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
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Terry McSpadden: Time, Trust, and Money
Our friend Terry joins us to discuss the impact of video on time, money, and trust. Terry started in the car business in 1989 and has spent his time in every position except turning wrenches. He now helps dealers drive traffic and increase consumer experience and loyalty with Covideo. Like many of us, he feels the industry is an awesome place to be and grow if you're willing to learn, be flexible, and enjoy people.
You’ll also get a chance to listen as Charity does some of those secret shops she is always talking about.
Join us to see how you can make increase your close rate with time, money, and trust.
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
Terry McSpadden
Facebook: https://www.facebook.com/profile.php?id=100063598764796
Instagram: https://www.instagram.com/covideo/
TikTok: @covideo_official
LinkedIn: https://www.linkedin.com/in/terry-mcspadden-0b78024a/
⏰Highlights:
00:00 Introduction
04:20 Secret Shopping
24:35 Terry McSpadden
31:30 Customers Want to Negotiate
39:50 The Biggest Hurdle to Video
51:00 Why Don't Dealers All Do It
1:09:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Peter Duffy: How to Make the Automotive Customer Salivate
Inventory, inventory, inventory. Join us with Peter Duffy, Founder/CEO of Dealer Image Pro™, a for all things inventory imaging. As we head into the holiday season and a continuously unknown economic atmosphere, we need to put on our ‘A’ game. There is no room for a bad presentation. With professional photo, video & 360 software, Dealer Image Pro helps hundreds of dealers take their merchandising in-house by offering the equipment, unlimited training, and professional editing, and quality.
Join us to see how you can make the automotive customer salivate.
Fill-a-Cart: 🛒 https://dealertalk.io/fill-a-cart/
Automotive
News Links:
📌🗞️Takata/Stellantis https://tinyurl.com/4aj8752w
📌🗞️ Tesla Driver Manslaughter Case https://tinyurl.com/2pebzzk6
📌🗞️ Weekly Market Data: https://tinyurl.com/bde38m62
📌🗞️ End of Month Inventory: https://tinyurl.com/2r96w36j
📌🗞️ Toyota Raising Prices: https://tinyurl.com/f2bnk2za
📌🗞️ Kia EV: https://tinyurl.com/5n6twsr5
📌🗞️ GM Delays EV: https://tinyurl.com/2p86hche
📌🗞️ Used Car Prices: https://tinyurl.com/5azdu6ax
✍🏼 Blog Post of the Week:
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
📞 Connect:
Peter Duffy
Facebook: https://tinyurl.com/muay5suc
Instagram: https://tinyurl.com/djmfjjbe
LinkedIn: https://tinyurl.com/y4mez934
YouTube: https://tinyurl.com/32wntc7x
LinkedIn: https://tinyurl.com/355y9pnu
⏰Highlights:
00:00 Introduction
06:00 Automotive News
37:13 Blog Post of the Week
45:00 Welcome, Peter Duffy
1:01:00 The Biggest Bottleneck of Your Website
1:27:00 Next Five Years
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
*************************************
Follow the podcast here:
https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
Paul Sansone Jr: Life Happens to Everyone
Paul Sansone Jr. has been an auto dealer since our host was 3 years old. In that time, he has grown his resume to include 5 dealerships in the New Jersey area. Paul recently won the Driving Sales Best Idea Contest for his incredible concept of subprime leasing. The Dealer Controlled Leasing program focuses on short-term leases 12-48 months long. It is a dealer-owned leasing product, and dealers are in control of their decisions.
Join us as he unfolds why he chose to focus his attention on helping those around him because, as he says: “Life happens to everyone.”
🛒Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
📌🗞️NJ to Ban Auto Subscriptions?
📌🗞️ Automotive Industry Turnover
📌🗞️ Wallstreet Demand Destruction
📌🗞️ EV Service Tech’s
✍🏼Blog Post of the Week:
---
Vendor Partners
👓Foureyes.io
🚙FIXEDOPS DIGITAL.
🎥Covideo.
📞Calldrip.
📱RunMyLease.
Highlights:
00:00 Introduction
03:20 Fill-A-Cart
06:49 Automotive News
33:06 Blog Post of the Week
37:35 Paul Sansone Jr.
43:15 Resistance to Subprime Leasing
01:01:00 Interviewing the Customer
01:19:50 A Differentiator
01:22:23 Next Five Years
Connect:
Paul Sansone Jr.
LinkedIn: paul-sansone-jr-50b7871a
Twitter: @psjr1
Instagram: @psjr66
Facebook: paul.j.sansone
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
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Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2
*************************************
Thank you for tuning in, and as usual, we will TALK later!
James Gilboy: Anticipating the Unforeseen
Charity’s obsession with all things EV continues with James Gilboy, Staff Writer for The Drive and self-proclaimed ‘EV Guy.’ Are electric vehicles better for the environment? Is Level 5 Autonomy a realistic pursuit? Is Lithium going the way of the DoDo? All this and so much more in this laughter-filled episode of the Dealer Talk Podcast.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Dealer Group Settles With FTC:
https://tinyurl.com/Dealer-Talk-News
BMW Hydrogen:
Automakers Need More Time:
Buying Behavior Report:
Post Covid Economic Sugar High:
Blog Post of the Week:
Marketing is to Bull-Riding…
https://dealertalk.io/marketing-is-to-bull-riding/
Forest Ward & Calldrip Episode:
Our Partners:
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Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
"JT” Thompson: The Cost of Advertising Price of an Unremarkable Service & Product
The fast pace of our industry makes it difficult to track cost, ROI, and even attribution. Your CRM only gives you so much and the question becomes: How do you bring the ‘data-verse’ together? With this in mind Jonathan “JT” Thompson began to build a platform and process to support dealers and vendors within the automotive industry.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Nissan Lease Pay as You Go:
https://jalopnik.com/nissan-to-offer-pay-as-you-go-lease-options-for-buyers-1849639482
Non-Tesla EV Momentum
https://www.autonews.com/retail/non-tesla-brands-gain-momentum-new-ev-registrations
Stellantis to Pay $5.6 Million
Carvana Licensing
https://www.autonews.com/dealers/carvanas-michigan-license-remains-suspended-after-court-ruling
Blog Post of the Week:
Is Your Fixed Ops Ready for the Road Ahead?
https://dealertalk.io/is-your-fixed-ops-ready-for-road-ahead/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00 Introduction
03:40 Fill-A-Cart
04:30 Digital Dealer 2022
19:00 Automotive News
28:20 Blogpost of the Week
32:00 Jonathan “JT” Thompson
41:00 Where is the Disconnect?
49:50 Power and Danger of Data
58:30 Educating the Dealer to Understand the Vendor
Connect:
Jonathan “JT” Thomspon
https://www.linkedin.com/in/jonathan-thompson-marketing/
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Chris Martinez: Old Habits Die Hard
The old habits are the hardest to overcome. As we grow, change and pivot toward a new perspective, we should take every opportunity to find success. This episode discusses the importance of adapting to change with bestselling author Chris Martinez.
He is people-driven, results-driven, customer-oriented, and forward-thinking with more than 17 years of experience in the automotive industry in senior roles.
Fill-a-Cart:
https://dealertalk.io/fill-a-cart/
Automotive News Links:
Opec+ Cuts Oil Production
https://www.cnn.com/2022/10/05/energy/opec-production-cuts/index.html
Consumer Fear of Autonomous Vehicles
https://www.wardsauto.com/industry-news/study-consumers-don-t-understand-autonomous-vehicles
Uber Signs Contract with Motional
https://www.theverge.com/2022/10/6/23388841/uber-motional-robotaxi-autonomous-vehicle-deal-av
Boris Lopez
Blog Links:
Video is the Differentiator
https://dealertalk.io/video-is-the-new-differentiator/
Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6T
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
05:39 Our Sponsor Foureyes
10:06 Automotive News
35:17 Blogpost of the Week
43:00 Chris Martinez
51:25 Old Habits Die Hard
01:2:34 Vehicle Acquisition Strategies
01:13:14 The Impact of Covid
Connect:
Chris Martinez
http://chrisjosephmartinez.com/
https://www.linkedin.com/in/chrisjmartinezatx/
Subscribe to My Channel:
https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber
Thank you for tuning in, and as usual, we will TALK later!
Mike Vogel: Earning the Right to Customer Loyalty
In this episode, we focus on customer care and loyalty in our fixed operations with Mike Vogel of Automotive Service Manager Coaching.
Mike Vogel's career spans over 35 years. He has held positions as Prep Manager, Service Advisor, Service Manager/Director, Fixed Operations Director, and Corporate Fixed Operations Director. He offers Automotive Service Manager Coaching and consulting for Fixed Ops Vendors such as UpdatePromise, TraXtion, and RepairPal.
Automotive News:
Tesla Recalls
EV Charging Stations
New York Bans ICE
https://www.caranddriver.com/news/a41468778/new-york-state-gas-car-ban-2035/
New Car Sales
Cybertruck
https://www.motortrend.com/news/elon-musk-tesla-cybertruck-float-water-claim-twitter/
Blog Post
https://dealertalk.io/converting-more-web-visits/
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Get more leads with our vendor partner foureyes.io
https://lps.foureyes.io/free-trial?feac=ALL6TT
Create a better online experience for your service customers with our vendor partner FIXED OPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto
Speed up your lead response time with our vendor partner Calldrip.
https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961
Convert more website visits with our vendor partner RunMyLease.
https://www.runmylease.com/lead-generation-tools.html
Highlights:
00:00:00 Introduction
00:03:35 Automotive News
00:18:12 Blog Post of the Week
00:29:19 Mike Vogel
00:38:36 Longterm Customer Relationships
00:48:47 People-Friendly Employees
00:57:04 Generational Customer Loyalty
01:05:05 Don't Overlook Tires!
01:19:07 The Next 5 Years
Connect: Mike Vogel https://www.linkedin.com/in/mike-vogel-5b342823 Mikevogel56@gmail.com
Brian Allee: Culture Eats Process for Breakfast
Connect: Brian Allee
In this episode we meet with Brian Allee of A2ZSync to discuss the power of an end-to-end process, and how it can positively impact your dealership.
Brian is on a mission to help dealers build and grow their business into a modern retail experience for both customers and employees. Brian is obsessed with assisting dealers in evolving in a sustainable and proven way. Trained as a dealer, he has over 15 years of retail experience in variable operations. In 2019, he crossed over to dealership technology, training, and consulting. As a “student of the game,” Brian enjoys learning from dealer partners just as much as he loves sharing the knowledge acquired over the years.
Automotive News Links:
Toyota Closes Their Russia Plant.
Kia/Hyundai Class Action Lawsuits
Blog Links:
Are Your Vendors On Your Side?
Get more leads with our vendor partner foureyes.io
Create a better online experience for your service customers with our vendor partner FIXEDOPS DIGITAL.
Deliver a more personalized experience for your leads and customers with our vendor partner Covideo.
Speed up your lead response time with our vendor partner Calldrip.
Convert more website visits with our vendor partner RunMyLease.
Highlights:
00:00:00 Introduction
00:04:38 Automotive News
00:13:00 Herb's First Car
00:35:25 Brian Allee
00:45:45 Adapting or Dying
00:52:52 More Efficient Sales
01:10:00 Time is the New Currency
Connect: Brian Allee
https://www.linkedin.com/company/a2z-sync
https://www.instagram.com/a2z_sync/
https://www.facebook.com/a2zsync/
You can reach the Dealer Talk Team--Herb Andersonand Charity Ann--anytime at https://dealertalk.io/
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