Chris Schwager has been doing this video marketing thing for nearly two decades. He’s got a lot to share and he’s not shy about it.
A lot has changed since Ridge Films started in 2002 and if you tune in to this episode you’ll hear where that journey has taken Chris and where we’re at today.
Press play and listen in - Chris tells what you need to know to make your videos work for your business today.
Where to find Chris:
Video Marketing Legend Podcast
Whether he's finding good stories to tell at work or struttin' the stage with his band, James Serra is a seriously fun dude. Join us as we talk about how any business can find good stories to tell, who to focus your storytelling on, what it's like to be in a band with your brother (even during a pandemic) and his super cute pup, Rambo.
Find out more about James:
James on LinkedIn
Face Time Police (the band)
Rambo on Instagram
Just because you’re in business doesn’t mean you can’t connect with your audience emotionally. Today’s talk with Kara Chin of Business Insider goes deep into why it’s important to find the emotional side of a story and how to find it (hint: it’s start with really listening to people).
We also talk about how you and your content can be more inclusive, no matter how big your team.
Find and connect with Kara here:
Voices of Color
Kara's Business Insider Profile Page
How do you make sure your videos capture and hold attention? Taylor Moyle has an idea and in this episode he shares how he goes about making videos that make people stop and watch.
Taylor is the Video Producer for Underknown's What If, a social media channel that offers "an epic exploration of possibilities".
In this episode we talk about how Underknown approaches content planning and creation that is fast-paced, educational, and for damn-sure attention grabbing.
Where to find Taylor and his work:
What If on YouTube
Taylor on Twitter
Dr. Gerald Auger isn’t famous, but he does have a bigger YouTube channel than me.
Gerald started his YouTube channel to be able to show and tell his work to a specific audience.
But that audience wasn’t there.
So he changed his approach and started growing a following that has led to big opportunities in his career. This week I’d like to share something special with you:
An in-depth look at exactly how, what and why Gerald built his audience so that you can do the same.
What Gerald shares is a very detailed look into how he started from scratch to build a YouTube channel and a following on LinkedIn that opened doors for him.
Here’s what you’ll learn:
How your YouTube channel helps build authority and trust with complete strangers
What your LinkedIn profile is probably missing and how to fix that
When to use recorded and live video to make the most of each platform you’re on
For the video version and a transcript, go to www.dearvideo.com/auger
You can find more from Gerald here:
Gerald's Simply Cyber YouTube Channel
Gerald on LinkedIn
Mykim Dang, Executive Producer at America’s Test Kitchen and a bit of an adventurer, joins us to talk how to put together a story arc, why you should experiment more, and how to give your mind some time off (hint: her escape involves lots of water and and very measured breathing).
You should listen to this episode if you want to learn how to capture attention online, how to start experimenting with different formats (think vertical vs. landscape), and how to give your creative and active mind a rest.
Where to find Mykim:
America's Test Kitchen
Payton Van Vors joins me from Saint Louis to talk video production and social media strategy. Here's what you're going to take away from this conversation today. Payton is focused on:
The strategy behind the video behind the social media
What you want to get out of the content that you're producing
Insightful things ways of using different platforms and the different tools on those platforms
She's got a very good way of thinking about how you plan and use your content.
Where to find Payton:
Payton on LinkedIn
Payton Riley Creative on Facebook
Bryan Hahn is a Studio Video Producer for The Fader Magazine, an icon of the music world, and has worked with more artists than I can name in this intro. Bryan’s story is one of doing what it takes to build the connections and repertoire needed to make a great career in the music business.
Listen in to hear how Bryan got started and what he says about doing it all the hard way again.
Find more about Bryan here:
The Fader Magazine
P.S. 4080 (music label, mix tapes)
Bryan on LinkedIn
Dr. Gerald Auger has been committed to helping SMBs protect their data for nearly two decades. In this episode, he shares the common cyber security weaknesses a business could have and what you can do about it. From Twitter getting hacked to crying baby noises, Gerry gets into a lot of things we all need to be aware of in order to keep our personal and business information safe.
Connect with Gerry here:
Dr. Auger on LinkedIn
Coastal Information Security Group
Simply Cyber Youtube Channel
The hacking challenge mentioned in the show:
Hacking challenge at DEFCON
Today's guest has worked nearly all aspects of TV and is now produces and directs a weekly Q&A show for The University of Chicago Medical Center airing on Facebook Live. John Dickow has been a news producer, a content writer, a social media manager and more, so he knows what he's talking about when it comes to making awesome content. You'll also learn how John makes the most out of each piece of content (content amplification) in clever ways that you can use.
You can find out more about John here:
John on LinkedIn
At the Forefront Live
We listen today to an extraordinary woman with a unique perspective on how to make the right video for right now. Jay Hun never set out to train people how to make great videos, but she adapted to the changing landscape of video production for businesses and now she teaches the Smartphone Video for Smart People course.
From booking celebrity interviews to being the on-screen talent, Jay has worked almost every aspect of video production and in this talk we cover what it's like to work with people who might not be comfortable in front of the lens, how small business owners can get started making better video on a tight budget, what the most important things are to get right and which things viewers will forgive, and more.
You can find out more about Jay here:
Jay on LinkedIn
Paul Sheaffe helped bring the Sydney Olympics to TV and went on the build his own production company here in Australia.
He focuses on creating specialist and personalized video for businesses and unique occasions, including funerals and memorial services. If you're wondering why you would want to do that, have a listen - Paul makes a good case for it.
If you own a small business, Paul also lays out exactly what kind of video you should have and where you should put it on your site. He practices what he preaches, so you know he ain't blowing smoke.
Where to find Paul:
@PaulsProductions on Facebook
We hear from Sean Vincent Phair of Ambiguous Fiddle. Sean helps artists grow and engage their fan base using online video. He's an experienced live video producer and what we talk about is how sometimes we can feel like things are just falling into place and sometimes it feels like you're falling into your current roles.
Sometimes we're surprised by history repeating itself in strange and wonderful ways. Sean shares how he got started helping musicians connect with their fans using online video and what he sees his real job is as a videographer (HINT: it's a lot more than just shooting and editing.)
This is a fun story that a lot of people will be able to connect with.
Sean on LinkedIn
Whether you’re just getting started in video or are trying to break into a new role, Pip Duncan shares a unique perspective on what it takes to make it in a creative field like video. And you can be sure she knows what she’s talking about. Pip has worked for creative juggernauts like M&C Saatchi, Cummins & Partners, and more, while being involved on project for big international brands you’ve definitely heard of. Listen up! There is something in this conversation for everyone interested in making great videos.
Pip on LinkedIn
When he was a kid, Mark Flores wanted to be a rock star. He still plays music, but he's shifted gears and is now helping business owners learn how to think strategically about growing their business with video in the mix.
Mark on LinkedIn
Mark on Facebook
Sam Shepler and his team at Testimonial Hero have figured out how to make amazing, high-quality video testimonials from almost anywhere in the world. And Sam believes that your next video testimonial is going to be your best piece of content, even if it's a simple DIY video.
Sam on LinkedIn
Big-time success doesn't happen overnight. In fact, it often starts when you focus on being right where you are. Richie Burke of GGMM had an idea that focusing his podcast on the local Milwaukee market would help his business grow. And grow it did. Learn how helping the people nearest you can be the best thing for your business.
GoGeddit Marketing & Media
The GoGedders Podcast
Richie on LinkedIn
"Your content plan should be as a direct result of understanding your audience and knowing what goals you're trying to achieve." Ben Amos practices what he preaches when it comes to video and business and in this conversation, he goes into detail about how he helps clients think through their content needs.
Engage Video Marketing
Online Video Strategy Blueprint
Engage Video Marketing Academy
Ben on LinkedIn
Nathan helps businesses grow by using better video storytelling, but he doesn't come from the kind of background that you'd think. We talk about how sales experience can help land clients and help those same clients look at video in new ways. And now that everyone has a video camera in their pocket, there's even more need for good storytelling skills.
Achieve Video Marketing
Molly Dooker Wines
Nathan on LinkedIn