Market Your Biz Better

It’s easy to get distracted by numbers on social media. You can focus on how many people joined you or how many people left you. It can be tempting to always look for the next one.

But you probably already have a dream client standing on your digital porch. It’s important to focus on her rather than looking around her trying to see who may be standing behind her.

Listen in to get:

• The best way to track your stats and look at your numbers
  
• How you can talk to your dream client and build the know, like, and trust factor
  
• Why you need to be patient and play the long game
  

Tag me on Instagram and let me know you’ve listened and how you are going to start talking to Patti.

Links from the show:

Movies don’t just show up at the cinemas unannounced. Everyone involved in the production - from the actors to the crew and the whole production company - markets the movie. The actors show up for interviews talking about the project “in the works.” The studio sometimes offers a preview of the movie months (or years) in advance. And so much more! Inside this episode you’ll get:

• How your audience can, and should, preview your offers
  
• Why the pre-sell is so important (in movies and in your business)
  
• 3 ways you can specifically preview your offers in your digital marketing
  

And how intentionally marketing your business guides your dream client on their journey.

My cup runneth over….and I’m not talking about my coffee. It’s all about content ideas. Lots and lots of content ideas. They just don’t stop.

Just like the coffee the waitress in the diner pours when you need it. The steaming hot, delicious coffee that satisfies you. Your dream clients need your “idea coffee” brewed and poured into their social media feeds.

You can have neverending content ideas for your business. 

Take a listen and hear how you can have freshly-brewed, delicious, creative content ideas.

Links from the show:

Creating your content shouldn’t be hard. Maybe someone has told you what you need to be doing when you create your content but doing that thing doesn’t feel good (like how I feel about writing blog posts).

Creating your content can actually feel good. But only when it’s in alignment. So, how do you find what’s a good fit for you? That’s what this episode is all about.

On this shortie episode you get:

• 5 different types of content you can create
  
• The difference between the content you love to consume and the content you love to create
  
• The best content to connect with your dream clients
  

Then, when you identify the content that’s in alignment. You create it. And connect with your dream clients.

Fluff. Fluffernutters. Ooey gooey goodness in your mouth.

But when it comes to marketing your biz, some marketers turn their noses up at what they call the marketing "fluff" - the inspiring posts.

On this shortie episode you get:

• Why the inspiring posts are needed in your marketing
  
• How they are the sticky fluff that connects all your content
  
• 8 different inspirational post ideas
  

Stick with me and I’ll share with you exactly what you need to market your biz better...including the fluff.

What's the one thing you need for social media success?

You don’t need all the tools.

The most important tool (and the only one you really need) is posting the content that your dream client is craving.

Don’t know what to say? Worried that what you say isn’t good enough? Or that you’re repeating yourself?

In this shortie episode I share EXACTLY what you need to post.

You already have everything you need. 

Show up with this one, specific, right thing to market your biz better TODAY!

In January I hosted an amazing workshop, “Simplify Your Content Planning Process,” and the first exercise I guided the participants through has gotten rave reviews! It was so powerful, I want you to go through it too.

To LOVE marketing online and connect more deeply with your dream audience, these 2 simple steps guide you through a complete mindset shift.

In this power-packed episode, you get:

• How your feelings about social media impact your ability to connect with your dream clients
  
• How to change your relationship with social media
  
• Multiple affirmations to encourage you to show up on social media and build a relationship with your dream clients
  

If social media marketing was successful for your business, WHAT WOULD HAPPEN?

Listen in and change your relationship with social media marketing.

Links:

In my role as biz coach and mentor, I see far too many of you worry that your message will be lost in the noisy social media newsfeed.

In this quick shortie episode, I point out how you’ve strategically curated your newsfeed and how it’s different from what your dream clients see.

And how you really can stand out in the noisy world by showing up as YOU!

When it comes to Marketing Your Biz Better, it helps to have support. 

But if you don't know who to listen to, you can get advice that may steer you in the wrong direction!

So, I thought, what if you could hear from business owners JUST LIKE YOU!

I reached out to my Facebook group Social Post Ideas  (with Deb Laflamme) and asked them “What advice would you give a new business owner?”

Through the ups and downs of owning my own business, and especially after 2016’s pivotal year, I have 8 lessons you need to hear to Market Your Biz Better.

In this shortie, you’ll hear:

• How you can do more with less
  
• The ONE thing you must have to be successful in business
  
• How simplification helps your audience (and you!)
  
• The single most important thing about showing up
  
• Why you need to get the boos, claps, and standing ovations from your people
  
• What you need to believe while you eat, sleep, meditate, work, and do life
  

Recorded with a  LIVE audience I am excited for you to hear this casual conversation with Kate Northrup.

2020 has financially been the best year in the history of my business and I am sharing it all with you in this episode of the podcast!

NEW Q & A EPISODE!  I know this is a question you've had on your mind!

During Q & As episodes, I will answer the most commonly asked questions I get from clients and members of my community!

Meet Jacq Fisch...

Jacq is a writer and intuitive writing coach for creative business owners who want to sound human in their copy, so they sell more and get more clients. She also gives writers the time, space, and a creative container to finally find time to work on their passion projects.

Before launching her writing and coaching business, Jacqueline spent 13 years working in corporate communications and management consulting. She's collaborated with more than 200 clients ranging from Fortune 500 companies, the US government, tech startups, life and business coaches, naturopaths, therapists, creatives, and more.

Jacq is passionate about helping entrepreneurs clarify their message and simplify their writing, so they can drop the jargon and instead communicate authentically.

Through her Write Like a MOFO community and one-on-one coaching, she’s here to show you that simplicity is always a good idea, and writing can be unreasonably fun.

Jacq lives in New Jersey, with her husband, two kids, a dog, a cat, no houseplants, and most of her sanity.

Links

Quick and full of details!
During Q & As episodes, I will answer the most commonly asked questions I get from clients and members of my community!

Have a question or two about how you can Market Your Biz Better? send an email to Deb@ftloyb.com
If I use your question during an episode I WILL GIVE YOU A SHOUT OUT!!!


LISTEN VIA YOUR FAVORITE PLATFORMS:

The Bee’s Knees British Imports is a small online company run by Lucinda Sears and Donna Biscotti. Driven by the shared English background they love bringing a taste of Britain across the pond to their British and Anglophile customers in the US and beyond. Lucinda was born and raised in Cheshire, England. Donna was born in England and grew up in England and Texas. They operate The Bee’s Knees out of Massachusetts.

The majority of the products they sell are made in Britain and are not readily available in the US. We are thrilled to be able to sell the beautiful handmade products from Emma Bridgewater, Burleigh and Dunoon. But as a small business ourselves we also love supporting small businesses from the UK such as Victoria Eggs, Sweet William Designs, Lucky Lobster Art, Marmalade of London and more. It is our privilege to be able to bring these products to the market in America.

We enjoy discovering these small companies that are making and designing products in Britain. Our main priority is providing high-quality products and top-notch customer service.

The Bee's Knees imports fine homewares from across the pond. Their curated collection of products are all designed and the majority manufactured in the UK. Our range appeals to Brits abroad,
Anglophiles and anyone who appreciates well-made products for the home. 

CONNECT WITH BEE'S KNEES BRITISH IMPORTS!

Liz goes beyond all “the tech stuff” to work with her clients holistically; as a claircognizant, she helps them break through blocks and limiting mindsets that they may not even be consciously aware of. She strives to help her clients serve in their highest capacity while co-creating a web presence aligned with their most authentic selves.

Do you know what sets you apart from everyone else like you?  In this shortie,  I share a quick metaphor to help you identify what it is about you that attracts your dream audience. Why do they work with you?

Why did they buy from you?

IDEAS TO MARKET YOUR BIZ BETTER: September Edition

Each month I take to Facebook Live and share dozens of creative ideas to help you Market Your Biz Better. Now you can listen to the ideas while working out, walking your dogs or…PLANNING YOUR SOCIAL MEDIA CONTENT!!!  

This episode shares a story about FILLING UP THOSE BIRD FEEDERS and attracting the right birds. I know you will love it!

Your Dream Audience is getting back to work, school and ONLINE! The content ideas will help you can connect more deeply with your Dream Audience.

 IDEAS TO MARKET YOUR BIZ BETTER: August Edition

Each month I take to Facebook Live and share dozens of creative ideas to help you Market Your Biz Better.
Now you can listen to the ideas while working out, walking your dogs or…PLANNING YOUR SOCIAL MEDIA CONTENT!!!

While everyone else takes a Summer Sabbatical - you can connect more deeply with your Dream Audience.

I believe there is enough for all of us.

I also believe that working with others to help your Dream Audience is POWERFUL!
 

If we have a similar audience, let's rise up together when we work together.

Need confidence to collaborate? Listen to my latest podcast shortie.

Identify what your gift is and present your gifts to peers - and BE THE RESOURCE!

See it as an opportunity to practice shining your light and connecting with more of your Dream Audience.

Are you up for the Collaboration Challenge?

Who can you collaborate with today?

Do we support the same audience? Let's COLLABORATE! Message me today: deb@ftloyb.com

IDEAS TO MARKET YOUR BIZ BETTER: July Edition

SURPRISE!!!
This episode is a bit longer than my usual shorties but I just know you are gonna LOVE IT! YOU WILL!!!

During a recent Facebook Live (you may even hear me talking to viewers) I answered some of the most common questions I have been asked about working with a coach because I know you want to learn as much as you can before you take the leap and bring support in to your biz! 

Before I went live I even came up with 10 amazing ways a COACH can support you!

Some highlights: 

Hiring a coach is NOT a sign of weakness

Hiring a coach is an investment in yourself and in your biz

Hiring a coach prioritizes your tasks and helps you find work-life balance

Hiring a coach can help you...increase revenue, harness your ideas, gain confidence.

Listen in and when you start nodding your head saying YES THAT'S WHAT I WANT...

Tag me on IG  @loveyourbiz and let's celebrate the first step of wanting the support you deserve!

My guest, Lindsay Maloney, is a self-made business and success coach who specializes in teaching women how to start and scale their dream coaching businesses with simplicity. She believes that you should always choose to use your intuition to guide you as you grow your business. With her step by step, intuitive, and creative guidance you'll feel inspired to take her tips into action, push your business forward, and work with your dream clients. Lindsay works with women who want to get unstuck and structure their brilliance into a coaching business that's sustainable and financially exhilarating. She is also the creator of Stand Out Coaching Academy and is the host of the Book Your Dream Clients podcast.  

Some highlights from our episode:

We all have the same 24 hours - you get to choose - how will you use your time?

Being more than a mom and finding balance as a business owner 

"It took me years to build my following but I did it all organically"

Lindsay pays attention to where her Dream Client spends time and list building 

Hire people to support you in your biz, trust your intuition when hiring

Where your inspiration comes from - find it!

Fun Challenge to REMOVE EMAIL APP from your phone.

AND SO MUCH MORE! 

 Ahhh - this episode is to help you identify the type of people you have chosen to follow.  Because it is a choice! 

It's as simple as this....Do they INSPIRE YOU or do they DISTRACT YOU?

Are you watching people who make you feel good or bad?

Your goal today is to rid yourself from all distractions and instead find people who inspire you to be your best self.

Tag me on IG  @loveyourbiz and let me know you have decided to surround yourself with peeps who fill you up!

I see you and your pedicured toes in your IG Stories.
Where are the biz pics?

Question: Are you OPEN FOR BUSINESS?

I challenge you to take 5 minutes a day  (30 mins a week) to post on your social biz pages...

Ideas to get you started:
Testimonials
Behind the Scenes
Share your Website

Use Canva, Pic-monkey, Word-swag and create graphics to share on your biz pages!

 

Why aren't you showing up?

Do you hate how you look? or how you sound? Maybe you blink tooooo many times per second or say UMMM more than your English teacher would like.

Hold up!

Showing up when you have something valuable to share is NOT ABOUT YOU!

Listen to this shortie where I highlight why you need to get over yourself.

Stop hiding and Start shining your light bright.

Think about the journey you are taking your audience on.

Is it straight and narrow or messy and full of chaos?
Maybe you don't realize it but,  when you stray from your strategy you confuse your customers.

On this shortie I get into how important it is to be INTENTIONAL and TRANSPARENT with your messaging.

Ready, Set, LISTEN!

Stephanie is a professional organizer (and my sister) helping homeowners and biz owners clear the clutter in their spaces for years! 

While Stephanie has been Marie Kondo-ing long before Marie Kondo she reminds us that living a life of Less is More is where it is at! (pssst...her biz name is Simply Less is More #brilliant).

Listen in as Steph shares her quick tips to make our workspaces clutter free so we can be more productive every day. YES, PLEASE!

I hope this inspires you to clear your desk clutter. I'm off to shred some papers!