On this episode of Beyond the Menu, we sit down with Nick Maestas, Owner of Muchachos, and Matt Taylor, Owner of Tavern on the Square and The Other Room to talk about navigating through the pandemic, pivoting the standard food truck model, utilizing social outreach and brand, community support, being an employer of choice during the staffing crisis, integrating technology into their strategies, and hero stories from their teammates.

Muchachos is a food truck and restaurant that’s dedicated to tradition. At the heart of Muchachos, is family. It’s what inspired Nick Maestas to dream up the concept of Muchachos. He took the New Mexican flavors he grew up watching his grandparents prepare and mixed it with his own love of smoking bbq. Together, it created a unique new flavor concept.

Tavern on the Square opened July 19th, 2010. They are a neighborhood bar with a large outdoor courtyard surrounded by brick buildings built in the late 1800s in the Historic Haymarket Square. With daily specials that change seasonally and a comfortable, friendly environment, their main focus is their patrons which they consider a close, extended family.

John Montgomery of the Salad Collective

Beyond the MenuBy Decision LogicFeb 24, 2022