The Motivated Podcast is hosted by Dalia Strum who is an educator on Digital Marketing and Business Strategy at The Fashion Institute of Technology and Pablo Henderson, the VP of Marketing at Equinox Hotels. We’re going to feature some thought leaders and industry experts where we discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated. These convos are meant to inspire as well as provide listeners with tangible takeaways
00:52 Jason- Morning Brew
01:22 Connecting Dots- Michigan
02.07 Tom Brady
02:22 Duncan Robinson
03:04 Connecting the Dots- the same group
04:11 2008 Graduated then Yahoo
04:32 Thrillist then Live Nation
04:48 MediaLink then Morning Brew
05:25 Michigan Connection
06:42 Growing from 3 to 35
06:52 Email Company vs Newsletter
07:59 Delivered Media- 1 to 1
08:30 Law of Attraction vs Action
10:20 The Evolution of Media Companies
11:06 Dynamic Networking
11:54 Collecting Dots
12:51 Collecting Experiences
14:14 Meaningful Conversations
14:40 Being more intentional
15:11 Chance favors the prepared mind
15:53 E.O.S Model
17:34 Three Uniques
20:12 Thriving during the pandemic
21:24 Hiring solves a lot of problems
22:49 Culture fit vs Culture Add
23:06 Curiosity as a core value
23:54 Mapping against kindness
24:18 Not just hiring for the now
25:00 Building Culture
27:40 Purpose and Mission
28:54 Constructive Tension
29:47 Embracing growing pains
30:28 Multi-dimensional empathy
34:21 Motivation and Tonality
35:06 Rise and Grind
37:07 Carpe Diem
39:54 2.7 M
40:15 Quantity of Quality
42:43 Gamestop, Elon Musk and Bitcoin
44:22 How do you stay Motivated
47:17 It's been hard
50:51 When the words match the actions.
01:10 Prize Guest- Katie Hunt
01:57 Night Classes at FIT
02:34 What motivated you to take extra classes
03:13 Working with your hands
04:11 The brain works in crazy ways
04:48 Not living up to my purpose
05:09 Becoming a weird entrepreneur
05:30 Warby Parker
06:07 100 day challenge
07:00 Feeling out of control
07:41 Showfields- the elevator pitch
08:43 A place where artists can play
09:42 External factors
10:30 Deep sadness
11:23 How do we re-invent c-commerce
12:16 Power vs Panic
13:21 Now what
15:02 What are the assets
16:02 2020 Vision
17:06 Higher Meaning- Magic
19:30 They see how hard you're working
20:36 Life isn't perfect
21:28 American Express
23:15 Is this Karma?
23:54 150 Brands in 3 years
24:20 3 Qualifications
24:49 Mission Driven, Well Made, Innovative
25:48 Keeping the team motivated
26:51 Let them Run
28:05 P.T Barnum of retail
28:24 Curation is queen
29:58 Getting to tell a great story
30:46 An optimist at heart
In this Motivated episode, we speak with leadership author, speaker and podcast host Scott Miller about digging your well before you're thirsty, owning your mess and friending up.
00:59 Scott Miller
01:29 How did you get started
02:34 Seeing something in you that you couldn't see in yourself
03:30 Leadership Podcast
04:31 Fail Fast
05:20 Franklin Covey
06:32 Young, hungry and a little arrogant
08:56 The irony of being identified as a leader
10:05 Not everyone should be a leader of people
11:36 Rage: David Epstein
13:22 Management mess to success
15:11 Don't be the genius be the genius maker
17:15 You create culture with every interaction
17:39 Relationships between people are the company's greatest asset
19:09 No involvement, no commitment
20:34 Six Sigma
21:42 Run with your strengths
24:19 Adapt what is right for you
25:06 What brings you joy?
26:24 Dig your well before you're thirsty
27:44 Show some courage
28:13 Go where the love is
30:26 People are cowards
31:09 I blame me
33:00 When you own your mess you make it safe for others
34:02 People aren't bad people, they're just people
34:50 Uncharted waters
35:01 Abundance mentality vs Scarcity
37:04 Check on instead of check-in
38:55 Treat people the way they want to be treated
40:26 How did you become an author?
43:17 Short-term, mid-term, long-term goals
44:12 Stillness is the key!
46:59 Friend Up
We sat down to chat with Samantha Saperstein who leads Women on the Move for JP Morgan Chase. Samantha shared thoughts about ambition, forgiving yourself and urged us to "Keep going!" and reminded everybody that by keeping going you'll motivate others.
01:08 Samantha Saperstein
02:01 Women on the Move
02:13 Fueling female ambition
02:35 Women in business
03:08 Female consumer education
03:32 Female employee engagement
04:43 Women are ambitious
05:30 Lean in
06:35 Natural born leaders
08:05 Learning from bad leaders
09:11 Intrapreneurship vs Entrepreneurship
12:27 You don't have to follow the job description
13:46 Do you generally feel supported
15:30 Extract something new
17:34 Do you need to feel valued
18:03 Creating something that hasn't been conceived of yet
19:02 Personal discovery
19:52 Fail fast
21:48 Right time, right place
22:30 Running towards failure...risk
24:45 Financial health is part of physical health
27:12 Translating your passion to business
28:21 Providing a sense of community
29:02 A board of directors for yourself
30:59 Personal Spnsors
31:42 Diversity of thought leadership
32:12 Cultivate relationships
33:57 Reverse mentoring
35:59 Professionals as parents
37:30 Going back to work after having a child
38:04 Drop the notion of perfection
41:21 Design your own career
43:19 Forgive yourself
48:17 JP Morgan Chase
49:36 Alexa Flash Briefings
We chatted with Davis Smith, Founder & CEO of Cotopaxi (a B-Corp). about being motivated by the urgency to do good, not getting discouraged and making a major impact.
01:08 Introducing Davis
02;28 Growing up in Ecuador
03:12 Building a brand that would inspire adventure
04:01 Spirit Animal
06:52 Giving Back
08:24 Business Benefits
09:04 Retaining talent
09:55 Making mistakes
12:54 Courage and leaps of faith
13:19 Importance of community
14:40 The most generous State
15:45 Talking about others instead of yourself
21:26 Remnant material masks
22:31 Questival Quarantine
23:43 Do good challenge
28:52 Three annual salaries in a few days
29:18 Outdoors indoors
30:12 Making an Impact
31:20: $10 to see somewhere new
32:12 Not getting discouraged
33:22 Looking for the beautiful things in life
35:02 18 Years
35:46 urgency as a motivator
36:50 Healthcare, Education, Livelihood Training
38:20 Calm, Cool, Collected
39:09 Fear focused C.E.O
39:22 Un-focused C.E.O
39:42 Strategy focused C.E.O
41:37 Doing good is good for business
42:54 What are people buying?
45:11 Traffic on the trails
46:05 Back to our roots
46:36 Uplifting message
47:31 Motivated by others
51:20 Do good and good will find you
52:05 Alexa Flashbriefing
52:38 Helping others
54:22 The desire to create
We spoke to Chefanie about her recipe for life, cooking as therapy, the kitchen as a metaphor for life, taking sanity walks, learning the rules before you break them and keeping your balance by staying in motion.
01:15 . Chefanie
02:30 Bringing lunch to hospitals
03:12 Quarantine cooking hotline
03:33 Two speeds
03:55 Kinetic Energy
04:42 Food and Motivation
05:01 Food Allergies
05:44 Edible flowers
06:51 Closer to the kitchen
08:06 Setting the table
08:25 Food as mindfulness
09:50 Dressing up the table
11:01 Dressing up the table
13:32 Cooking as a metaphor
14:11 Cooking therapy
15:24 Learn the rules before you break them
17:12 Sanity walks
17:40 Beauty in everyday things
18:39 In search of lost time
19:50 Beauty raising mood
20:39 How you choose to look at things matters
21:52 Decluttering the mind
23:57 Observation of detail
24:50 Feeding the troops
25:51 Keep Pedaling
27:35 Comfort food
29:59 Baking bread
30:29 Food and Motivation
32:00 Tasting is snacking
33:57 Energy levels
37:05 Organic- you can only do your best
38:51 In the name of Covid
40:06 Re-Use and Re-Cycle
41:09 Re-growing food
42:00 Wasting less as reform
42:41 Victory Gardens
44:09 The next generation
47:47 Winning the first battle of the day
50:10 Inspiration through routine
We spoke to Dave and Connor- owners of Priority Bikes about the nostalgia of bicycles, looking at time differently during Covid-19, finding balance and prioritizing good customer service.
01:05 We also get to invite friends
02:44 the Story behind Priority
03:52 Low maintenance bike
05:17 101 on bicycles
05:34 Business during Covid-19
06:12 Full time job + parenting
06:52 A small team by design
08:42 Motivated by nostalgia
09:50 Bikes = Freedom
12:02 Hard to ride a bike and not smile
12:30 Changing user behavior
13:42 Checking a lot of boxes
14:52 Scratching the uncertainty itch
15:46 White glove and contactless
12:11 The first emotion
19:09 New segments online
20:40 Time- looking at it differently
21:55 What are the questions people are asking
22:44 Craziest customer stories
24:32 Feeling good
29:21 Working virtually
30:30 Stand up call
32:38 Supply chain
34:36 Tips for riding in the city
37:20 Highly motivated
38:56 People spreading good
40:38 What will happen when things come back
41:10 Thinking ahead - thinking about the future
41:58 You don't work at a bike company to get rich
43:10 Building Community
43:58 Leading by example
44:50 The rules are really simple
45:36 Who is doing it well?
46:16 People don't like uncertainty
47:22 Showing that you're active
51:34 Commuting with kids
54:53 Alexa Flash Briefings
58:16 Everybody on the team is Motivated
In this Episode, Erik talks to us about coming to terms with the idea that you are in a battle. He explains the concept of S.O.O and why being aggressive isn't a bad thing and why you should be on the attack. But he also reminds us that this is a Marathon and not a Sprint and finds way to remain persistent and to stay Motivated by welcoming the weekend, everybody goes through waves and the worst position might actually be the best.
2:31 if you could have any superpower
3:00 deepest depths of the ocean or outer space?
3:53 one you must have during Covid-19
4:30 cell phone or computer
5:20 why you shouldn't pause your marketing?
6:29 why does all the marketing look the same?
7:16 the Land Rover Ad- award winning
8:20 the worst position might be the best
10:05 context is crucial
12:38 looking to the horizon
13:50 people wanted confidence
14:25 the future: all marketing is aspirational
15:45 Equinox Hotel
16:25 Is this a blip or D-Day?
16:53 people wearing masks is going to be a thing
18:40 Alternatives to Amazon: Is this an opportunity?
21:00 a vast majority of people are still working
21:10 re-tool or re-invent
22:50 you should be on offense
22:45 recession vs Covid-19
26:15 tone deaf campaigns
28:00 business insights...use them
31:00 small, agile, nimble: this is when it works
32:30 e-commerce post Covid-19
34:00 digital fatigue
34:42 Tik Tok still very young
35:26 SMS Marketing, owning your audience
37:00 sell through nurturing
37:45 S.O.O (Stay on Offense)
38:30 Are you really motivated?
39:45 This is a battle!
41:50 Rhone: Brand for Better
45:38 when you are at your lowest
46:08 what has Motivated you to wake up
46:58 can Erik predict the future?
48:00 Groundhog Day
48:51 playing the Saxophone
49:39 Peloton Conference calls
49:53 make the best of it
51:05 welcoming the weekends
52:54 keeping your team motivated
55:18 positive reinforcement from the Navy SEALS
55:57 Amazon Alex Flash Briefing
Sara talks to us about the equilibrium of giving and receiving, the flow of gifting and letting her work flow through her. She shares her insights around efforting less, the power of showing up and letting go of a narrative of control during COVID-19.
00:55 Loop & Tie
01:48 Motivated- what is it that's different
02:31 What drives behavior change
02:43 A narrative of control
03:41 Should vs Could
04:40 Effort- Less
05:56 A calmer leader
07:50 You don't need a reason to take a step back
09:11 Covid tech Connect
09:58 Loop and Tie - the business of gifting
12:53 Quirky Gifts
15:39 What makes a gift different
17:21 Connection more important than ever
18:20 Gifting without Expecting
19:20 The flow of giving and receiving
20:43 Receiving is a gift
22:18 Gifts aren't always good
23:35 The gift of communication
24:20 A priceless gift
26:18 How do you motivate
28:18 Missing big dates
30:38 Showing Up
31:21 Feels like a mission
31:59 Being motivated as a human
33:44 Wellness: the most popular category during Covid-19
36:32 The problem you are solving for
37:00 Tablets for hospitals
38:00 The tipping point
40:45 Finding Equilibrium: a team effort
42:07 How many Slack channels can I name
42;24 Do More, Effort Less
43:00 Mindfulness bullshit
44:00 My work flows through me
45:10 Old School
46:00 Create moments of feeling vulnerability where you can offer it and receive it
TalentX is a 360-degree talent development company, where they focus on digital creatives - specifically on TikTok and Youtube. Josh Richards, a TikTok star with over 16M followers, and Michael Senzer, head of TalentX’s business development join us to discuss why these are such coveted platforms and how brands could get value by bridging the gap with products/experiences and some of their featured talent.
In this episode of Motivated our guests talk about the responsibility that comes with celebrity, navigating social media and Tik Tok specifically, the creative process, working with brands and hacking the algorithms while staying Motivated and being authentic.
Why Motivated? 3:56
Motivation Advice from a Tik Tok celebrity 4:28
With power comes Responsibility 5:00
Tweaking your message during Covid-19 6:05
Work-life and home-life 6:45
Musicly to Tik Tok for Brands 7:30
Zoom as a Verb 10:35
Josh describes Tik Tok to an Alien 11:30
The For You page algorithm 12:19
Not a Prefect Equation 14:26
How should brands engage with Tik Tok 15:10
Trust the creative process 17:16
Hacking the algorithm 22:00
30-50 million views 24:00
The death of Vine 25:53
Creating and inspiration 27:00
Go, go, go 29:28
The next Myspace? No Fear! 30:19
Sway House 32.16
A safe place 34:30
Anything you’re not proud of 38:07
Don’t be a walking billboard 42:00
Working together 45:28
Staying Motivated 49:05
This is the first podcast of the Motivated C19 series where co-hosts Dalia Strum, Founder of RethinkConnect and Pablo Henderson, VP of Marketing at Equinox Hotels feature guests who are inspiring others and are working on initiatives that embrace motivation.
They are focused on connecting with thought leaders and industry experts where they discuss what they’re working on, some of the strategies they’ve deployed during this time, how they’ve shifted their mindset and most importantly how they’re keeping themselves as well as the people around them motivated.
This episode featured Nate Checketts, the founder of Rhone where they discussed the Brands x better initiative that he launched and the criteria for brands to get involved. He learned early on that "the cheerleader approach" wasn’t the right approach. “By giving a false sense of optimism, then I lose credibility as a leader.” They had to make changes and adapt based on the current state of affairs. His immediate response was "sitting back and waiting for someone else to solve these problems forces us to give up the ability to do good." They needed to come from a place of “We got this. Let’s lock arms and find ways to lean on each other”
We discussed Stephen Covey's The 7 Habits of Highly Effective People where relationships are like emotional bank accounts. You make deposits and you make withdrawals. "My hope is that I made enough deposits into our collective emotional bank accounts that it would keep our relationship balance in the positive."
He left us with a few challenges:
Do your own self analysis. Think about what motivates you. Write down a list of your favorite moments that have happened in your life and when you’re feeling down, pull out that list and think about how it lifts you “life’s greatest moments list”
Get to bed early (not 8 hours of sleep) early to bed and early to rise
Remember to smile, tell your body to show you’re happy
Find a small piece of poetry and memorize it. When I’m having a difficult moment, those words come into my mind. The content you choose to put into your brain will be with you when you’re challenged. Pick a poem that you love and spend time memorizing it and let those words sink into your mind.
Hope you enjoyed this episode, please subscribe and stay tuned on linkedin and instagram for additional updates.
This discussion with Jarrett McGovern discusses his passion for entrepreneurship and knowing when to highlight their major differentiating factor 5:20 The roar
6:14 Waited 2 months to name their product
8:35 Build trust
14:15 There’s no such things as luck, you create your opportunities
16:38 Starbucks launched nitro coffee, and it was the best thing ever for them
17:12 The importance of owning the nitro (nitrogen) aspect in their verbiage and marketing
20:15 There’s so much opportunity in this space, it’s important to look at it through a lens of collaboration instead of competition
23:05 Highlight your differentiating factor
31:20 Sometimes it’s good to be naive
34:24 Know when to hold em and know when to fold em
This discussion features Scott Carlton from Saatchi and Saatchi Wellness where we discuss the importance of Social Good and how they apply in the campaigns they choose to work on.
6:50 Saatchi and purpose driven company
7:17 Feel something, do something
9:28 When data should be evaluated and applied
12:03 Rethinking spaces + creating meaningful solutions
12:29 Advertising has changed
13:09 Having Empathy for others
13:11 Embracing our losses so we can learn from them
18:44 The true meaning of Wellness
25:44 Yes +
26:15 Sometimes tech isn't the answer
This podcast with Jon Bobrow from Move38, we discuss how gaming is the number one activity to do online, starting a business and some lessons he picked up along the way, the How to make (almost) anything class at MIT and also his newly released tabletop game "Blinks"
Failure to plan is planning to fail.
Topics from Today's Episode:
1:36 Creating content in an industry gets you closer to the inner workings
3:20 Discussion around advisors + consultants
4:50 The differences between canibus and hemp
5:45 What can be made with hemp?
9:55 60-75% of CBD companies will go out of business within the next 24 months
15:42 Craft companies to pay attention to
17:26 Suggestions on best practices starting a cannabis company
18:22 Branding branding branding
21:32 Dr. Craig Flowerpower coffee - teaching other people about the break downs of cannabis
22:05 Ansilary companies are being created
26:08 Who’s your target and what are your top sku’s?
28:20 Decide how you would do your marketing
28:52 B2C - power of social media, power of the internet, power of LinkedIn
34:35 what’s your 3-5 year goal?
40:40 failure to plan is planning to fail. Know what you want
We discussed driving traffic into establishments, trying before you buy and most importantly - paying attention to the data. 8:20 Paying attention to the data
11:57 a product is not a product without a market
12:21 Understand the pain point, who has it and how large is that market?
12:39 Becoming the entrepreneur in residence at Citi ventures
14:01 Building inclusivity and access into everything
14:41 Refining product road map
17:13 Which data do you start with?
18:11 asking yourself “are we focusing on the wrong thing?”
19:40 Building for a specific persona
Topics from Today's Episode:
1:30 Getting into innovation
2:35 Defining innovation - has to add value
3:22 Building in secret
4:18 It’s about culture
4:48 Challenging the status quo
5:18 Invest in people
5:54 Technology is meant to add value into people’s lives
6:21 Knowledge is power
6:30 Disseminating insights into actionable items
8:18 Book: the innovators dilemma
Don't do things just for the sake of doing them
Beyond excited to release our first episode of Season 2 of Decision Makers with Andrew Eis who is the VP of Marketing of by CHLOE (a plant based fast casual eatery). He's one of my favorite marketers who is willing to share all and we deep dive discussing marketing initiatives, data and investing in resources)
Ping me on Linkedin or instagram @daliastrum with your favorite part and takeaway from this episode!
Topics from Today's Episode:
02:50 | The value of data
09:15 | Don't do things just for the sake of doing them
11:03 | When interviewing, how many ideas should I give away?
15:02 | How do you understand the need and frequency for opening new locations?
21:58 | Strategies to assess data points from sampling initiatives
24:00 | Make something special memorable not just from a food perspective but also from a t-shirt perspective
24:48 | Investing resources in localization + personalization
27:05 | Collaborating with local businesses
28:33 | Amplifying field marketing efforts with paid social efforts
33:46 | You need the confidence to communicate an idea so the room understands exactly what they need to know through dialogue and conversation
This podcast was during Women in Luxury hosted by Luxury Daily where we spoke with Deborah Calmeyer from Roar Africa.
We discussed what motivated her to take a hobby and turn it into a business, how her company stands out from her competition, and making sure that your social media aligns with the voice and messaging of the company.
We spoke with Pablo Henderson, the Global Marketing Director at W Hotels Worldwide, about how his marketing team focuses on the connection between the authenticity of the stories and the guest experience.
He discusses how music sets the mood and theme of their hotels by embracing cultures and history. They do this by curating local artists and talent to elevate the overall guest experience.
This episode was recorded during The Lead Innovation Summit at The Brooklyn Expo center. We spoke with New Store and were joined by the Chief Marketing Officer, Phil Granof along with their VP of Sales, Tony DiPaolo. They truly work as a team and live by the philosophy that the best marketers have done sales in the past. They discuss some best practices on how their teams work together.
We spoke with Former finance pro Ben LeBlanc who had an epiphany during his past work life which led to his food startup, Good Stock Soups. He's a Louisiana native, who he has always loved to cook and eat and wanted the soups he was used to at home but couldn't find quality versions of in New York City. This motivated him to launch Good Stock soups and we discuss strategies on how he has utilized traditional as well as digital forms of marketing in addition to partnerships to increase sales. Don't forget to subscribe and follow us on instagram @onequestionxyz and linkedin for updates and new podcast releases.
This episode features Elana Drell-Szyfer, the CEO of ReVive Skincare, where we podcasted live during Women in Luxury hosted by Luxury Daily. We spoke about trends and best practices within the luxury skincare industry.
This episode featured Mina Fader, who is the Managing Director at the Jay H Baker Retailing Center of The Wharton School.
We discussed different layers of strategy that goes into marketing a program, the value of creating a strong network for students currently enrolled as well as alumni and some success stories. Make sure you subscribe and follow us on instagram.com/onequestionxyz for podcast updates.
We spoke with Kelly Markus who was most recently the VP of Experiential at Refinery29 and is now the CVO of Hunters Point, where she works with companies including Apartment Therapy and Lippe Taylor.
"The how you do the work is just as important as the why in the final event production aspect"
We discussed how she learned to create original IP, how to market it as well as build multiple revenue streams.
Make sure you subscribe for updated episodes and connect with us on instagram for insider info @onequestionxyz
This conversation was a live podcast, which featured Lindsay Hubbard, the President of Hubb House PR and Terence Tubridy from In Good Company Hospitality. We discussed trends within the Hospitality Industry, the value of social media + digital marketing as well as the concept of applying strategies within the Hospitality Industry to other verticals.
During this #womeninluxury mini podcast, we spoke with Patricia Clark, who is the Senior Vice President of Ipsos Affluent Intelligence. They are a global research company and they focus on data points that support purchase decisions. We discuss marketing, their use of big data to develop marketing strategies and the value of creating emotional impact through storytelling. We also discuss the concept of affluencers and what impacts their purchase decisions.
This is another mini session during #womeninluxury conference hosted by Luxury Daily. We chatted with Missy Tannen, who is the Co-Founder and President of Boll & Branch. They are the world's most fair and transparent luxury linen company. We discuss launching a company, evaluating the product sales opportunities within the space, direct to consumer strategies (as well as opening a store-front), communicating brand messaging to your customer along with additional marketing strategies.
This is part of our Women in Luxury mini series, that was hosted by Luxury Daily. This episode features Alison Bringé, the CMO of Launchmetrics and we discuss the value of awareness as well as an interesting algorithm that they created to measure influence on social media.
We spoke with Carlie Clough, who is the Director Of Partnerships from Sampler.io, which is a direct to consumer sampling platform and how people want to try before they buy. Essentially, dating brands before fully committing.
We spoke with Greg Galant, CEO of Sawhorse Media which includes Muck Rack and The Shorty Awards.
We chatted about:
Voting with a tweet
Trending on Twitter
Being too early to market
Getting 400 people to attend an event that accommodated 300 people
How one business provides lead gen for the other business
Start small and build to support growth
SEO + inspiration strategy from The Shorty Awards Website
Don't wait til the last minute to print the script
Find audiences + build relationships
Also, don't forget to register or tune into the 11th Annual Shorty's Awards (an 800 person event), this Sunday - May 5th 2019
This is the last mini session of our NRF (National Retail Federation) podcast series, we ventured out of the studio and took our podcast on the road. We stopped by the Jacob Javitz center and spoke with Ana Serafin Smith and Thomas Jordan about some marketing strategies that motivate attendees and vendors to participate in NRF.
Some topics we discussed include:
What motivates attendees to join large conferences?
Segmenting audiences from students to industry professionals
How content creates an opportunity to drive attendance and positive sentiment Struggles behind the scenes with conference production Dealing with growing pains from a logistic standpoint
This episode we speak with Julia Haber from wave who had an idea in college about how to connect brands with college students.
WAYV provides brand partners with unique spaces to engage with college students who primarily focus on fashion, technology and other sectors.
She discussed how she pitched companies like AT&T to collaborate with on her in person pop-ups, while growing her business from interns to hiring full time employees.
This week we spoke with Lauren Mayhew, who's a singer, Dj, actress and content creator and influencer.
She shares some valuable collaboration strategies, best practices on how she works with brands and also how she discovers other influencers that she wants to works with.
This was a live OneQuestionXYZ episode during #DMWF at The Javits Center, we met with Bob Monek who is the Executive Producer of Digital and Social Media at Disney's ABC. He discusses the inner workings around how they discover and distribute content. We also discuss how a multimedia company functions and some perspectives around branding, marketing and sales and how they are interconnected.
This episode features Rick Helfenbein who's the CEO and President of the AAFA, the American Apparel and Footwear Association. They represent world famous brands and they fight for them on the hill everyday. They talk about public policy and the political voice of the Apparel and Footwear industry.
In honor of world water day - we spoke with Chris Schortgen from 100forall.org. They are launching their #notaninfluencer campaign to focus efforts and awareness on raising funds for a million days of clean water to those in need.
Please support this campaign by going to spot.fund/notaninfluencer
This is the second mini episode of our NRF mini series. We spoke with Mike Futch who is the president of Tompkins Robotics where he created a show stopping display to make robotics more attainable to SMB’s. They were able to highlight that it's not that difficult to implement technology.
This is the first of our NRF podcast series, we ventured out of the studio and took our podcast in the road. We stopped by the Jacob Javits convention center and spoke with Payton Aragon from Discount Bandits about some marketing strategies that they utilize to get people to stop by their booth during trade shows.
'Our first client as an agency was Boxed, we went up against 15 of the biggest agencies. We weren't an agency before but we had a track record so we went in there and did things completely differently and their mind was blown." Patrick Peters
Patrick is truly a rockstar
He's currently the CMO of Jump450, full service performance agency, help clients scale their campaigns profitably across all the major traffic sources.
On this episode, we discuss how his company started working out of Alley and how they have evolved:
His team's entrepreneurial mindset has supported their learning and pivoting initiatives
Their creative pitching styles and how they stand out from the crowd to secure large deals
Thought leadership leads to lead generation
The value of empowering your employees to focus on personal branding
Their internal incentive structure
Showing your employees that you value them and their mental health
They also put up their own money and spent $500,000 to understand how google display prospecting would work.
This is possibly one of my favorite #onequestionxyz episodes
Imagine being able to burn calories, detox, relieve pain, and relax all while sitting in a sauna listening to music or meditating.
This episode featured the co-founder of HigherDOSE (the caps stand for Dopamine, Oxytocin, Serotonin and Endorphins), Lauren Berlingeri, a health coach and veteran of wellness start-ups and #gethighnaturally
Their saunas's are currently in 11 locations, use infrared technology - which beautifies you inside and out and offers a natural high--versus traditional sauna technology.
The one at 11Howard Hotel is featured in a jungle-inspired room and the location at The William Vale has partnered Terra Glamping to create NYC’s first outdoor infrared spa in the heart of Williamsburg. They created a Scandinavian-inspired oasis that redefines hot and cold therapy.
This podcast is a great example of why I love going to live events. It gave us an opportunity to catch up with Paul Cowan who is the VP of Enterprise and SMB Marketing at Shutterstock. He was also one of my panelists at #DMWF Digital Marketing Conference at the Javits Center in November 2018.
Shutterstock recently recreated the infamous Fyre Festival ad using its own stock footage as part of its new global campaign "It's Not Stock."
The founders of the festival focused heavily on marketing, spending a lot of money on content creation and visuals (including creating their own clips for the promo video)
While Fyre Festival spent hundreds of thousands to create their video collateral, Shuttershock CMO Lou Weiss said the clip, which was a compilation of 18 different bits of footage licensed through Shuttershock, cost just $2062 to create.
This week we're chatting with Cindy Barshop, the founder of VSPOT Medi Spa. She share's her expertise on women's health, Carl and Cindy discuss their experiences of being part of the Bravo world and she also shares some words of advice for aspiring entrepreneurs.
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Talk about powerhouse entrepreneur, Kalle Simpson is the founder of Discover Night (the most comfortable pillows with sexy black silk pillow cases) and we discuss user behavior - people typically buy things that they NEED more than things they want. So she is focused on shifting the mindset to create a *need* for these amazing pillows.
We also chatted about rev share strategies, getting featured in retail and the value of customer service.
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This episode features Tara Bodt from Supply Lab, and some of my favorite takeaways was her story about how she get started, right down to how difficult it was to choose the brand name. She gave key insight on best practices working with sales reps and how she decides which influencers to work with.
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This episode was a live event hosted at the Elsie Rooftop in Time Square during NRF. We featured thought leaders within the food vertical including Julie Vargas, the Director of Global RFID Market Development at Avery Dennison, Stephen Swartz, the Director of Marketing at Just Salad and Roly Nesi, the Founder and CEO of Roar Beverages.
We discussed the importance of transparency, what it means to be a flexitarian, and decreasing food waste.
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During this Podcast we sat down with Peter Rogovin, head of the Pleasantville Farmers’ Market and discussed the intentional layout, surprise and delight elements, and how the farmer's market could be used as a product launch pad. Don't forget to subscribe and review
We sat down with fellow influencer Alyssa Amoroso, founder of Publyssity blog and podcast. She shares everything from working in PR to launching her blog and crushing the influencer game along with best practices. This conversation is filled with PR strategies and pitching tips to work with brands.
This weeks podcast is from our live launch event at The RealReal in NYC. For those who don’t know the store, they are a high end luxury consignment shop and have some amazing pieces in store and online. We had a wonderful assortment of food and drinks thanks to our sponsors Frog Leap Wine and Eat Clean Bro.
This podcast features Jennifer Kyvig Kasper from Instagram and Facebook, where she focuses on Fashion and Luxury.
The role that organic content plays in marketing
Instagram has been compared to being featured in Vogue, and why it's important to incorporate into a brand's marketing and advertising strategy
Demand creation and how brands been successful with that approach
During this episode, we chatted with Ritesh Gupta from Vayner Media. We discussed thumb stopping content and the power of storytelling (how even a few seconds make such a big difference). Don't forget to subscribe and leave a quick review!
During this episode we spoke with Jordan Verroi who is a good friend of Carls and also the founder of CapGenius, a creative content keyboard.
We focused on Data, market research, relationship-building and even ketchup.
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This podcast was recorded live at CRE tech venture conference, a conference which connects commercial real estate to tech companies - there were 1000 people in attendance so if you can power through the background noise, this was a really interesting conversation featuring co-host's Dalia Strum, Carl Radke, our guest Co-host Sarah Malcolm The COO of the content funnel, and our guests Jeremy Bergstein from the Science Project, an integrated retail innovation agency and Brian Prezgay from Pixels and Bricks and we had an interesting conversation around the future of retail
Each week, The One Question XYZ Podcast sits down for real talk with real industry experts to bring you an insider’s perspective on everything related to both marketing and sales—because you can’t have one without the other.
Join hosts Dalia Strum, an educator on Digital Marketing at the Fashion Institute of Technology, and Carl Radke, a Sales expert and cast member of Bravo’s Summer House, as they speak with some of today’s most relevant and interesting companies about best practices, personal insights from their own success stories (and failures), behind-the-scenes tips, and so much more.
Expect to be enlightened, entertained and even surprised by everything you’re going to learn—and who you’ll get to meet.