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Deconstructor of Fun

Deconstructor of Fun

By Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of games industry with the goal of bringing listeners content that is relevant, insightful and entertaining.

The podcast has two forms​ of episodes:
1. This Week in Games (TWIG), which discusses the latest news
2. The in-depth conversations with guests from various gaming companies

The podcast is a long-form conversation hosted by (Twitter):
Michail "Mishka" Katkoff: @m_katkoff
Eric Seufert @eric_seufert
Eric Kress: @ekress
Adam Telfer: @adamwtelfer
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Improve Marketability, Save Millions

Deconstructor of Fun

Improve Marketability, Save Millions

Deconstructor of Fun

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TWIG #143 Tilting Point Raises $235M, Blizzard Sued over Frat Boy Culture, Facebook Talks Metaverse
Headlines: Activision Blizzard Sued Over Frat Boy Culture, Harassment Mark in the Metaverse Tilting Point Raises $235 Million to Fuel Expansion and Acquisitions Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
58:54
July 28, 2021
TWIG #142: No IDFA? No Problem! Netflix Hires Facebook Gaming Exec and Peloton Makes a Game
Headlines: Netflix Hires Facebook Gaming Executive Mike Verdu Peloton plans to launch an in-app video game No IDFA. No Problem. Apple Can’t Kill Gaming Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
01:03:45
July 21, 2021
Call of Duty Mobile - Past, Present & Future with Chris Plummer (Head of Mobile) and Matthew Lewis (GM, CoDM)
How Call of Duty Mobile went from concept to soft-launch. How the game broke all the records with 135M installs during launch month. What caused the turnaround in 2021 after revenues declined post-launch. What is the future of Call of Duty Mobile and Activision Mobile as a whole? Guest: Chris Plummer, Head of Mobile at Activision Matt Lewis, VP of Mobile, GM of Call of Duty Mobile Join Activision Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Host: Mishka Katkoff
39:55
July 19, 2021
TWIG #141: Google expands ad targeting in mobile games, WoW update dissapoints, NoPixel and Grand Theft Auto
Headlines: WoW Disappointment, Plus Twitch, Start Mass Exodus Into Final Fantasy XIV Google expands ad targeting in mobile games amid pandemic gaming boom NoPixel and Grand Theft Auto V Links: Send us Questions and Feedback Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
54:36
July 14, 2021
How to Navigate Through a Soft Launch with a Mid-Core Game in 2021
Launching a mid-core game with high production values, competitive gameplay and strong multiplayer core requires a long and thorough soft launch.  I'm joined by Volkan Ediz, Chief Revenue Officer at Super Evil Megacorp, as we discuss how they've approached soft launch for their latest title Catalyst Black. What countries and platforms they chose, what has been their marketing budget, how do they improve marketability, what metrics they are looking at and how have the privacy changes affected the soft launch.  
01:36:02
July 12, 2021
TWIG #140 Secret for growing Brawl Stars, Game deals surpassed $60B, next Assassin’s Creed will be a live service game
Welcome everybody to This Week In Games! News for today: Drake Star Partners: Game deals surpassed $60B in the first half of 2021 Supercell's secret for growing Brawl Stars to a $1 billion success Ubisoft’s next Assassin’s Creed will be a live service game Links: Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
51:20
July 7, 2021
No Rules Rules - the merits and pitfalls of a ruthless culture
According to the book No Rules Rules, Netflix's culture is ruthless - both in terms of execution and in the way they treat their employees. In this episode, Sophie Vo, Joakim Achren, and Yours Truly discuss the merits and the challenges of the Netflix culture in a games company setting. We also talk about the pitfalls many companies face as they attempt to introduce pieces of the Netflix culture into their vastly different organizations. Links: Deconstructor of Fun Newsletter Deconstructor of Fun Slack Group Elite Game Developers Rise and Play
01:16:17
July 5, 2021
TWIG #139: EA spends big on Playdemic, self-publishing equals VC money, Duolingo's S1
Welcome everybody to This Week In Games! News for today: #1 Duolingo filed to go public #2 Self-publishing is key to attracting VC money for mobile gaming studios #3 EA continues to spend big on mobile games with $1.4 billion Playdemic acquisition LINKS: TWIG Newsletter Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
01:01:31
June 30, 2021
How MTG is Building a Family One Acquisition at a Time
Arnd Benninghoff (EVP, Modern Times Group) and Shaun Rutland (CEO, Hutch) join the podcast to discuss MTG's corporate strategy. MTG is one of the top consolidators in the industry having acquired companies like Hutch, Inno Games, and ESL. MTG refers to their consolidation activities as   "family building". Their growth strategy is founded around acquiring resilient game studios that have operated over years through the turmoil of the market. The acquired companies are usually mid to small size and without exception profitable. MTG doesn't offer any central resources - unlike Zynga, AppLovin, or Playtika. And the corporation wants founders to continue to not only head their companies but to also help to "grow the family".
47:37
June 28, 2021
TWIG #138: Disney's resurgence into games & E3 Review
Welcome everybody to This Week In Games! News for today: #1 E3 Review #2 Disney's resurgence into video games is only just beginning LINKS: TWIG Newsletter Slack Group Hosts: Mishka Katkoff, Eric Kress, Adam Telfer and Eric Seufert
58:11
June 24, 2021