Deconstructor of Fun

Why AB Tests Fail and How to Improve Them

An episode of Deconstructor of Fun

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By Michail Katkoff
A podcast​ about everything and anything in Free-to-play games.

Just like the blog (www.deconstructoroffun.com), Deconstructor of Fun podcast dives deep into the business side of free-to-play games in search of what makes them successful - and fun.

The podcast is a long-form conversation hosted by the Michail "Mishka" Katkoff, a seasoned game maker, an accidental blogger and an unexpected podcaster.

If you’re interested in understanding how free-to-play games work or you're looking to buff up your learning about game design and product management, you've found your podcast!
TWIG #33 Epic continues to absorb PC gaming exclusives
Epic is continuing to make big boi moves while Sony grows its subscriber base.  In the latest TWIG we discuss: #1 Epic’s store continues to absorb PC gaming exclusives #2 Epic Games acquires Rocket League studio Psyonix #3 Zero’ chance it passes: Game analysts break down senator’s anti-loot box bill #4 Playstation Now has 700,000 users, use contributed to Sony’s Increase in Sales #5 Sony releases its 'God of War' making-of documentary on YouTube Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games
56:01
May 20, 2019
TWIG #32 Zynga, EA, Activision, Glu - how is it REALLY going in Q2
In the latest TWIG we discuss: #1 Zynga Inc.(ZNGA)CEO Frank Gibeau on Q1 2019 Results  #2 Activision Blizzard's stock rally from earnings-fuelled price collapse? #3 Glu Mobile Earnings: Gluu stock plummeted as Q1 sales gain 18% + EA recap Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
55:31
May 10, 2019
TWIG #31 The Truth About Hypercasual Games
Apart from the truth we will also talk about crunch in the gaming industry and give our personal view on it. In the latest TWIG we discuss: #1 The truth about hypercasual games #2 Apex Legends will avoid crunch #3 Google Is Banning A Play Store Developer With More Than Half A Billion App Installs Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. *please keep in mind that all opinions expressed in the podcast are strictly personal and do not reflect those of our employers
49:48
May 2, 2019
Why AB Tests Fail and How to Improve Them
Traditional wisdom in product management dictates the use of AB testing for product optimisation. In this episode, our very own Joseph Kim sits down with Niklas Herriger (CEO, Gondola.io) and Andre Cohen (CTO, Gondola.io) to challenge this traditional wisdom and offer alternatives to achieve even better results. Generally speaking most PMs in our industry follow the formulas for statistical significance and apply AB testing procedures without always having a full understanding of how to properly apply the testing or contemplating whether it is the best approach for the given challenge.  In this episode we discuss the pitfalls of using AB testing methodology, a better approach to product optimisation called Multi-Armed Bandit, and how to fix AB tests when you run into problems.  Listen up and get better at product management and optimization. ------ www.gondola.io Niklas Herriger CEO of Gondola.io:  www.linkedin.com/in/niklasherriger Andre Cohen CTO of Gondola.io  www.linkedin.com/in/andrecohen
49:49
May 1, 2019
TWIG #30 20 Mobile Games that have made more than $1 Billion
In this episode we also discuss whether Stadia has the content to match its infrastructure. In the latest TWIG we discuss: #1 PlayStation 5: Sony outlines next-gen console plans #2 Xbox: Stadia has the infrastructure, but doesn't have the content #3 20 mobile games that have made more than $1 billion Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games
52:12
April 25, 2019
TWIG #29 Apple’s Giant Bet on the Future of Mobile Gaming
Also, what Zynga's CEO believes is the next big catalyst for mobile games and why Ninja paid $1M to Ninja for steaming APEX Legends In the latest TWIG we discuss: #1 Apple’s $500MM bet on the future of mobile gaming #2 Zynga CEO: this is the next big catalyst for mobile gaming #3 EA Paid Ninja $1 Million To Stream Apex Legends Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve.  Also, hit the subscribe button to get notified when we deconstruct the latest news in games
40:53
April 17, 2019
TWIG #28 Lets Talk About Snapchat's Investment into Mobile Gaming
Also, we talk about what (all) went wrong with BioWare's Anthem and why APEX Legends won't dethrone Fortnite In the latest TWIG we discuss: #1 Snapchat Invests in Mobile Gaming With Launch of ‘Snap Games’ #2 APEX Legends Won't Dethrone Fortnite, but there's still nothing like it #3 How Kolibri went from minimum viable product to 70 million installs #4 How BioWare's Anthem Went Wrong Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games
1:01:49
April 10, 2019
TWIG #27 Apple Arcade and Google Stadia Face Backlash
The platforms are pushing their subscription services that don't seem to be quite ready for the market nor serve a particular market need. In the latest TWIG we discuss: #1 The Google Stadia Backlash Has Begun #2 Top 7 trends in mobile gaming from GDC 2019 #3 Epic announces $100 million Epic MegaGrants fund for game developers #4 Apple unveils premium games subscription service Apple Arcade  #5 First Look at ‘Harry Potter: Wizards Unite Hit us up on Twitter (@m_katkoff, @jokim1 & @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
1:04:34
April 1, 2019
TWIG #26 User Acquisition and Systematic Growth with Eric Seufert
Today we talk with the famous Eric Seufert who also publishes the popular blog Mobiledevmemo and heads platformfor N3twork. Together we cover the following topics: #1. The problem with the 30% platform fee on mobile in three charts #2. High growth, low growth, no growth: systematic growth with DAU replacement #3. Using machine learning to automate mobile marketing budgets #4. What will the next generation of app stores look like? Hit us up on Twitter(@m_katkoff,@jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
1:06:40
March 27, 2019
TWIG #25 Nintendo Wants to Tone Down Microtransactions on Mobile
Will Nintendo's honeymoon on mobile continue if they take their foot off the pedal? In the latest TWIG we discuss: #1 Apex Legends tops 50M players in first month #2 Microsoft wants Xbox Game Pass on PS4 #3 Nintendo is asking its mobile gaming partners to tone down the microtransactions Hit us up on Twitter (@m_katkoff, @jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. ----- Deconstructor of Fun @ GDC 2019 1. Deconstructor of Fun: Breaking Down Top Mobile Games Location: Room 210, South Hall Date: Wednesday, March 20 Time: 3:30pm - 4:30pm 2. Deconstructor of Fun Mixer with ironSource https://retroactive.splashthat.com/ 3. Exclusive Game Leads' Dinner Request your spot (Click here)
35:29
March 12, 2019
TWIG #24 Why APEX Legends Is Obviously Not The Next 'Fortnite'
In the latest TWIG we discuss: #1 BioWare spreads out Anthem’s 90-day roadmap #2 Why'ApexLegends' Is Obviously Not The Next'Fortnite' #3 Electronic Arts: How To Destroy Shareholder Value Hit us up on Twitter (@m_katkoff, @jokim1, @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. ---- Deconstructor of Fun's Game Leads' Dinner during GDC will feature: - Drusilla Hollanda a Game Lead at Supercell - Tim Lonnqvist Head of Design of Empires & Puzzles (Small Giant) - Danielle Levitas Executive VP at App Annie - Måns Wide the Game Lead of Angry Birds 2  (Rovio) Dinner is sponsored by AppAnnie and Universal. This is an exclusive event for invites only. Request your spot at: Click here ----- image courtesy of: gamespot
57:18
February 27, 2019
TWIG #23 Supercell CEO's Blog Post - Something You May Have Missed...
Supercell CEOs first ever blog post was, righteously so, extremely well received. But many of you may have missed major course changes communicated between the line... In the latest TWIG we discuss: #1 Activision's Plan to Cut Hundreds of Jobs #2 EEDAR 2018 Q4 Round Up #3 My most valuable retention KPIs #4 MY TAKE ON SUPERCELL’S 2018  Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
1:00:07
February 14, 2019
TWIG #22 Zynga proclaims ‘turnaround is now complete’
Zynga Inc. ended 2018 with faster-growing sales and bookings, and expects that trend to increase in 2019, but profit could be a problem.In the latest TWIG we discuss: #1 GameStop's future in question after failing to secure buyout #2 A Free-To-Play Titanfall Battle Royale Game Will Be Out Soon #3 Zynga proclaims ‘turnaround is now complete’ as earnings show strong bookings trend Hit us up on Twitter (@m_katkoff & @jokim1 @ekress) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
36:30
February 7, 2019
TWIG #21 The Big Breakup and the New Suitor
Also, Apple's new gaming subscription service. In the latest TWIG we discuss: #1 Destiny developer Bungie is ditching Activision after 8 years #2 Metro Exodus will only release on the Epic Store #3 Influencer plans say a lot about Epic Games Store’s vision of itself #4 Apple could be working on gaming subscription service Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe, rate and enjoy the podcast. ---- Links: VP of Business Development @ Game Refinery www.gamerefinery.com/jobs/vp-director-business-development Deconstructor of Fun blog www.deconstructoroffun.com
30:27
February 3, 2019
TWIG #20 Why Activision and EA have dropped over 40 percent
Also, what can be expected from Epic's Android store In the latest TWIG we discuss: #1 Jam City announces $145m in strategic finance  #2 Epic Games store planned for launch on Android this year #3 Why Activision and EA have dropped over 40 percent Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe, rate and enjoy the podcast. ---- Links: VP of Business Development @ Game Refinery www.gamerefinery.com/jobs/vp-director-business-development https://www.gamesindustry.biz/articles/2019-01-16-jam-city-announces-usd145m-in-strategic-finance-just-weeks-after-layoffs?fbclid=IwAR3KjiR0hJbCv5FQDbQC1NuO_BUQd24yY9_WcEjNNfC8aWiqJpSO65P9EJk https://www.gamesindustry.biz/articles/2019-01-10-epic-games-store-planned-for-launch-on-android-this-year https://lloydmelnick.com/2019/01/19/why-activision-and-ea-have-dropped-over-40-percent/
39:07
January 27, 2019
TWIG #19 Reviewing the Top Predictions for 2019
Experts and analysts are throwing their predictions for this year. Who is using sound analysis for their predictions and who’s just winging it? Let us tell you... In the latest TWIG we discuss: #1 Here's what 2019 will be like for the game biz #2 Mobile game insiders predict the biggest trends of 2019 Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe and rate, if you enjoy the podcast. ---- Links to the articles: https://www.deconstructoroffun.com/blog/2018/1/31/prediction-for-2018-mid-core-games https://www.deconstructoroffun.com/blog/2018/1/9/prediction-for-2018-casual-games http://www.gamasutra.com/view/news/333675/Opinion_Heres_what_2019_will_be_like_for_the_game_biz.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%20GamasutraNews%20(Gamasutra%20News)&fbclid=IwAR0OyI1M8lNXAO5A0UqzG__bo_8AgjCHUi36d_wz1DyfIDFqvNUi394NIjY https://blog.applovin.com/mobile-gaming-trends-2019/
59:01
January 9, 2019
How to Turbo Charge your Ad Monetization
In this episode, I'm joined by Nadav Ashkenazy, who is the VP of Global Partnerships & Biz Dev at ironSource, a leading ad mediation and user acquisition platform with the largest in-app video network in the industry. Nadav schools me on the differences of Ad Units as well as discusses the hottest monetization trends from user level data to programmatic mediation.  Most importantly though, Nadav will share the best practices on how to get the most out of your ad monetization.  ——  Nadav Ashkenazy:  https://www.linkedin.com/in/nadav-ashkenazy-34083aba ironSource:  www.ironsrc.com
1:02:40
January 2, 2019
TWIG #18 Will the Epic Games Store Crush Steam?
Epic has been making moves powered by the unheard success of Fortnite. They skipped the Google's Play Store and are now planning to outplay Valve's Steam as well. In the latest TWIG we discuss: #1 Jam City lays off a large number of developers #2 Epic Games launching Steam competitor #3 Zynga CEO presents strategy to investors Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe and rate, if you enjoy the podcast. ---- Links to the articles: https://seekingalpha.com/article/4226523-zynga-inc-znga-ceo-frank-gibeau-presents-39th-nasdaq-investors-conference-transcript?part=single&fbclid=IwAR0wORdnOCex16A9BGRBp_oBkdftvfHZbn0zHTtdFwPqI0SoTWTF-yBgASo http://www.gamasutra.com/view/news/332124/Epic_Games_launching_Steam_competitor_with_88_revenue_share_for_devs.php?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamasutraNews+%28Gamasutra+News%29 https://www.pocketgamer.biz/news/69576/jam-city-laid-off-a-large-number-of-developers-on-friday/
1:20:06
December 14, 2018
TWIG #17 Who Will Become the Netflix of Games?
Google, Microsoft, EA, Sony or Valve, Nintendo are all gearing up their streaming services. Who will emerge as the winner when the big players collide? In the latest TWIG we discuss: #1 Best game subscription services of 2018 #2 PlayStation Now Rakes In $143 Million for Sony Q3 2018 #3 Microsoft unveils Project xCloud system to stream games to everything from a phone to a desktop PC - without having to buy a console #4 Pushing the limits of streaming technology Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe and rate, if you enjoy the podcast. ---- Links to the articles: https://www.techadvisor.co.uk/buying-advice/game/best-game-subscription-services-of-2018-3671842/ https://www.dualshockers.com/playstation-now-revenue-q3-2018/?fbclid=IwAR3aYQvIC7pCFPgRGtFQcH1vCqmYl0QNTBpVZs-qEwZFBdB4Mm7LnCDWhYI https://www.theverge.com/2018/10/8/17950878/microsoft-xcloud-game-streaming-xbox-games-features https://www.blog.google/technology/developers/pushing-limits-streaming-technology/
55:12
November 28, 2018
TWIG16: Jam City + Disney = ?
Will Jam City and Disney be a Hollywood love story? In the lates TWIG we discuss: #1 Jam City signs a deal with Disney #2 Blizzard working on mobile games for all IP #4 Flaregames restructure leads to 45 layoffs Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, please do subscribe and rate, if you enjoy the podcast. ---- Links to the articles: https://techcrunch.com/2018/11/14/jam-city-disney/ https://www.kitguru.net/gaming/damien-cox/blizzard-has-some-of-its-best-developers-working-on-mobile-games-for-all-ip/ https://www.pocketgamer.biz/job-news/69441/flaregames-restructure-leads-to-45-layoffs-as-ceo-klaas-kersting-steps-down/
41:19
November 20, 2018
Diablo on Mobile - a Sure Hit or a Giant Miss?
Also, the fall of Next Games and the surging "Call of Duty Royale" In the lates TWIG we discuss: #1 Next Games Q3 Business Review #2 Blizzard Wasn't Expecting Fans To Be This Angry #3 Call of Duty: Black Ops 4 could be a Fortnite killer In this episode, Joseph and I are joined by Eric Kress, Principal at Gossamer Consulting Group. Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, if you enjoy this podcast, subscribe and rate. ---- Links to the articles: https://www.nextgames.com/wp-site/wp-content/uploads/2017/05/Next-Games-Business-Review-Q3-2018.pdf https://kotaku.com/blizzard-says-it-wasnt-expecting-fans-to-be-this-angry-1830204721 https://media.thinknum.com/articles/battle-royale-blackout-fortnite/?fbclid=IwAR2V9tV8rdk68VVGUYo1paO1GymIiKLxiwBMlo2R78MUA5yGiz2XK_EbLe8
44:21
November 8, 2018
TWIG #14 Deconstructing Glu Mobile's New Strategy
How does 2019 look for Glu? In the lates TWIG we discuss: #1 Glu Mobile redesigns its headquarters and its strategy #2 Why Glu Mobile Inc. Stock Plunged Today In this episode, Joseph and I are joined by Eric Kress, Principal at Gossamer Consulting Group. Together we aim to answer whether Glu is set for success with its new strategy or not. Hit us up on Twitter (@m_katkoff & @jokim1 &) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, if you enjoy this podcast, subscribe and rate. ---- Links to the articles: https://venturebeat.com/2018/02/25/glu-mobile-redesigns-its-headquarters-and-its-strategy/view-all/?fbclid=IwAR2eWbf2baS4qLMSYUhAkbtyASSC3UXc_HXxd4O8-bdTpuV86N39detmMtY https://www.fool.com/investing/2018/10/08/why-glu-mobile-inc-stock-plunged-today.aspx
44:50
October 25, 2018
TWIG #13 Should Ubisoft Acquire Zynga?
Could Ubisoft be the one for Zynga? In the lates TWIG we discuss: #1 Ubisoft Could Unlock a Game Changer With Zynga We also have a returning guest, Mr. Eric Kress, Principal at Gossamer Consulting Group. Eric has held high roles in corporate strategy, capital markets research, business development, investment banking and marketing. Eric has and is helping companies like Google, FunPlus. Sega, Kabam and EA when it comes to M&As and corporate development.
24:38
October 17, 2018
TWIG #12 Who Will Buy Zynga
Report: Zynga attracts takeover interest In this episode, Joseph and I are joined by Eric Kress, Principal at Gossamer Consulting Group. Together we aim to answer who could be Zynga's potential new dancing partner and why. Hit us up on Twitter (@m_katkoff & @jokim1 &) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. And finally, if you enjoy this podcast, please do give us a review!
44:37
October 11, 2018
TWIG #11 Nintendo vs. Zynga
Will the Zynga's steady incline beat Nintendo's sporadic growth in the long term? News Deconstructed in this Episode: #1 42% of Gamers Now Use Mobile as Their Main Gaming Platform #2 Zynga Is Well Positioned In The Favorable Video Game Market #3 Nintendo Bets on Dragons in First Built-From-Scratch Mobile Game Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
46:06
October 5, 2018
TWIG #10 Deconstructing the Fall of Telltale Games
The four reasons why Telltale Games shut down. News Deconstructed in this Episode: #1 Telltale hit with devastating layoffs #2 How do you evaluate a mobile game's profit potential? #3 From the world's top Clash of Clans player to game dev Hit us up on Twitter (@m_katkoff, @jokim1 & @heinider) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
48:54
September 26, 2018
(REMASTERED) TWIG #9 The Present and the Future of Esports
Everything you need to know about esports as of today. News Deconstructed in this Episode: #1 Teen influencers are making thousands from gaming #2 Activision Blizzard Management Talks Esports #3 Overwatch League Can Bring in $480M for Activision #4 Is the future of esports in your pocket? Hit us up on Twitter (@m_katkoff, @jokim1 & @heinider) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
55:29
September 20, 2018
TWIG #9 The Present and the Future of Esports
Everything you need to know about esports as of today. News Deconstructed in this Episode: #1 Teen influencers are making thousands from gaming #2 Activision Blizzard Management Talks Esports #3 Overwatch League Can Bring in $480M for Activision #4 Is the future of esports in your pocket? Hit us up on Twitter (@m_katkoff, @jokim1 & @heinider) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve.
55:29
September 19, 2018
TWIG #8: Fortnite’s Day in the Sun May Be Over
This Week In Games: #1 Super Mario Creator Warns Gaming Industry: Don’t Be Too Greedy #2 Influencers and Community Revolt Against Marvel Strike Force #3 Epic Games named the World’s top Mobile Games Company #4 Fortnite’s Day in the Sun May Be Over Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
50:33
September 11, 2018
TWIG #7: Supercell's Brawl Stars Releases Globally After All?
News Deconstructed in this Episode: #1 Zynga Partners With Disney For New Star Wars Games #2 How does Legend of Solgard engage, retain and monetise? #3 Supercell's Brawl Stars Grew Revenue by 616% in July Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
53:10
September 4, 2018
Deconstructing Sexism in Games Industry
This topic was probably the most difficult and definitely most sensitive we've tackled on Deconstructor of Fun podcast. Huge thanks to the powerful ladies from Supercell who didn't shy away from discussing this sensitive topic shaping our industry and who are on the forefront of not only game development but also improving the industry as a whole. Hope you get out as much out of this episode as we did.
1:22:16
August 23, 2018
TWIG #6 - Will Esports Save Clash Royale?
News Deconstructed in this Episode: #1 Strained relationships of Riot and Tencent #2 Clash Royale’s New Pro League #3 Revenue Potential of Battle Royale Modes Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
38:33
August 21, 2018
TWIG #5
News Deconstructed in this Episode: #1 Chinese Games Raked in More Than $600M in the US #2 Why Arena of Valor is Struggling in America #3 Discord Sets Sights on Steam, Launches Online Store #4 Knights of Fury is the Latest Game from King, but it’s Not What You’d Expect Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
39:09
August 14, 2018
TWIG #4
Welcome to This Week In Games, a podcast series from the fine people at Deconstructor of Fun. News Deconstructed in this Episode: #1 Confirmed: Fortnite on Android will drive its bus past Google’s 30% cut #2 Google and Unity Partner for Mobile Game Ads #3 Activision to Adapt More IPs as Mobile Games #4 Activision and Tencent Bringing New ‘Call of Duty’ Mobile Game To China Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
37:26
August 8, 2018
TWIG #3
Welcome to This Week In Games, a podcast series from the fine people at Deconstructor of Fun. News Deconstructed in this Episode: #1 Supercell’s Clash Royale plunders $2 billion in revenues in two years #2 Konami announces Super Smash Bros inspired Shonen Jump #3 Apple features Super Evil’s Vainglory in ‘Unleash’ video #4 Fortnite may bypass Google Play for Android release Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy and hit us with feedback on Twitter!
38:43
August 2, 2018
TWIG #2
Welcome to This Week In Games, a podcast series from the fine people at Deconstructor of Fun. News Deconstructed in this Episode: 1. AppLovin enters publishing 2. Jam City's potential IPO 3. Nexon's upcoming Marvel: Battle Lines Hit us up on Twitter (@m_katkoff & @jokim1) to let us know, which news topics you want us to talk about next or more in-depth. Or to just let us know how we can improve. Also, hit the subscribe button to get notified when we deconstruct the latest news in games. Enjoy!
39:23
July 24, 2018
This Week in Games #1
Welcome to This Week In Games, a podcast series from the fine people at Deconstructor of Fun. The concept is simple: - Your hosts are Joseph Kim (@jokim1) and myself, Mishka Katkoff (@m_katkoff) - We highlight and deconstruct few of the most relevant latest news in games - Most importantly, we keep it (relatively) short Hit us up on twitter to let us know, which news topics you want us to talk about next or more. Also, hit the subscribe button to get notified when we deconstruct the latest news in games.
29:08
July 17, 2018
Working With BIG Entertainment IPs on Mobile
What are the pros and cons when working with a big IP? What are the common challenges and pitfalls when working with an IP holder? And most importantly, how to avoid those pitfalls while reaping all the benefits that an IP provides. In this episode, I'm joined by Joseph Kim (SVP Games and Digital Platforms @ NBC Universal), who will answer the questions above and help you to navigate the promising yet challenging waters of big IPs. Hope you enjoy the podcast! Stay in touch with me, your host, and Joseph Kim: @jokim1 joe.kim@nbcuni.com @deconfun @m_katkoff
47:28
July 16, 2018
Battle Royale Games - Everything You Ought To Know
During the past few months, Battle Royale games have taken the mobile market by a storm racking up a whopping 190M installs and $110M in little less than 4 months (source: Sensor Tower)! Not to mention streaming, where Fortnite reached over 2.4 billion views in February alone. In this podcast, Anil and I look at the staggering numbers. We talk about the game and core loops of Battle Royale games, we analyze the monetization of these games and we discuss the future of the genre. ---- This podcast was brought to you by Matchmade, an amazing platform that connects games with YouTubers and vice versa. Visit www.matchmade.tv to learn more about how you can leverage influencers to grow your games.
1:01:22
May 2, 2018
Influencer Marketing - What You Need to Know Right Now
As we all know, influencer marketing is about as hot of a buzzword as eSports. And just like with eSports, the key questions revolve around ROI, targeting and scaling. But what makes a good influencer campaign and what are the trends in the world of streaming? This podcast answers those two and many more questions. I'm joined by Jiri Kupiainen, CEO of Matchmade. Jiri is an old skool game developer who dropped out of high school to make games and ended up building a game company which he sold to Disney. After working as a VP at Disney, Jiri got back to making indie games, where he faced the issue of discovery. This issue got him pivoting his company from building games to helping other game companies to get their games discovered - through influencers.
45:51
March 13, 2018
Leading and Managing Game Designers
What makes game designers tick? What are the different designer types? How to overcome typical designer pitfalls? These questions and more are discussed in this podcast with Florian Ziegler, lead designer at EA's super successful Firemonkeys studio in Melbourne.
59:38
November 6, 2017
Mobile Publishing - the Good, the Bad and the Ugly
In this episode, I discuss mobile publishing with Anil Das-Gupta who is a Product Lead at Wargaming and a frequent blogger on Deconstructor of Fun.
43:33
July 11, 2017
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