This week, Joe is joined by author and CEO, Chris Birt. Chris is the CEO and co-founder of ABdigital. ABdigital. is the 4th largest new media firm in Minneapolis and generates awareness and business growth without advertising. Birt also wrote a book entitled, “Awareness Without Advertising.” The two talk about how to generate brand recall by positioning your brand around a “zeitgeist.” What exactly is a zeitgeist? Find out in this episode!

Chris's Linkedin

ABdigital's Website

Chris' book: Awareness Without Advertising

After WFH: Emerging Trends in Advertising

Mind Your Own Marketing BusinessBy fjorge Digital MKTGSep 15, 2020