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The Defiant Business Podcast

The Defiant Business Podcast

By Ruthie Bowles

A business podcast produced by Defy The Status Quo for forward-thinking businesses looking to defy the status quo of mediocre customer experiences, barely surviving businesses, and haphazard business development.

We'll explore:
Best marketing and sales practices
Improving business processes
Attracting your ideal clients/customers
Striking YOUR perfect work-life balance
Business basics
Outsourcing for sanity
And so much more

Subscribe via email so you never miss an episode! landing.mailerlite.com/webforms/landing/r5j8j8
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Ep. 10: Content Repurposing

The Defiant Business PodcastJun 28, 2019

00:00
09:44
206. Career Coaching with Eric Morse

206. Career Coaching with Eric Morse

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Eric Morse, founder of Ideal Career Coach. His story begins with wanting to become a medical doctor, however, he quickly realized that the life of a doctor is not for him so he transitioned to science. After 5 years, he changed careers to become a technical recruiter. First in an agency, then to Pharma, Google, and even he helped scale-out an SF Startup. Being a career coach is a culmination of all of his struggles and the lessons he learned along the way. Now he helps people find their ideal job.

In this episode, we're going to talk about career coaching and we'll take a look at Eric's journey as well as what made him switch from being an employee to entrepreneur.

If you're interested in learning more about career coaching or how it looks like to become an entrepreneur,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Eric here: https://www.linkedin.com/in/idealcareercoach/

Oct 21, 202126:07
205. The Concentric Circles of Trust in Radical Authenticity
Oct 18, 202113:52
204. The 3 Step Sales Process That You’re Probably Jacking Up with Joe Mann

204. The 3 Step Sales Process That You’re Probably Jacking Up with Joe Mann

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Joe Mann, CEO of Insights and Outreach. Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics.

In this episode, we're going to talk about the 3 step sales process that you’re probably jacking up. We'll also give you tips and strategies on how to incorporate this sales process into your business. 

So if you're a service-based business, and you're interested in learning what this process is about and how you can increase your sales, then go ahead and take a listen!

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Join Joe's Facebook Group: https://www.facebook.com/groups/ethicalsalesforagenciesandcoaches/

Oct 14, 202119:23
E 203: Stop Shitting on Your Ego
Oct 11, 202119:18
E 202: Ethical Sales with Joe Mann

E 202: Ethical Sales with Joe Mann

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Joe Mann, CEO of Insights and Outreach, Joe has always looked to do business in what he considers is the right way, with a deep sense of pride in his work and a sense of morality and ethics.

In this episode, we're going to talk about sales from an authentic and ethical perspective. We'll also take a look at how Joe helps organizations to increase sales and build systems from A to Z.  

If you're interested in learning more about how to increase sales in an ethical way then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Joe here: https://www.linkedin.com/in/joemannbcg/

Oct 07, 202121:02
E 201: Maximizing Your Creativity in Business
Oct 04, 202119:59
E 200: Creating Memorable (and Profitable) Presentations with Jim Szafranski

E 200: Creating Memorable (and Profitable) Presentations with Jim Szafranski

Welcome back to another episode of The Defiant Business Podcast!

Today I'm talking with Jim Szafranski, CEO of Prezi. Prezi Video makes creating dynamic video more accessible to everyone, whether you’re doing it live or pre-recorded. Dynamic video gives coaches and consultants a fantastic tool for captivating storytelling.

“Spoken word is more effective than a traditional bullet-pointed slide. That’s because you can't listen and read at the same time. As the viewer, you're context shifting constantly when presented with a wall of text and a presenter,” Jim explained.

If you're interested in learning more about how to make your workshops, webinars, and presentations even more interactive and engaging then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Connect with Jim here: Linkedin

Sep 30, 202126:10
E 199: What Are You Sacrificing to Scale?
Sep 27, 202117:32
E 198: Service-Based Businesses Can Franchise Too! with Tamika Franklyn
Sep 23, 202117:13
E:197 Do You Have a Wide Field of Vision?
Sep 20, 202110:45
E 196: Franchise Consulting with Tamika Franklyn
Sep 16, 202117:40
E 195: Virtual Events with Dave Schools
Sep 09, 202119:52
E 194: When You Buy Coaching But Get Courses
Sep 06, 202118:06
E 193: 3 Signs That You Don’t Have a Business Strategy with Nakeia Drummond
Sep 02, 202120:16
E 192: Cult Coaching: Thought & Emotion Control
Aug 30, 202120:35
E 191: Equity-Focused Management Consulting with Nakeia Drummond
Aug 26, 202118:54
E 190: Cult Coaching: Behavior & Information Control
Aug 23, 202120:04
E 189: Interactive Slideshows with Johnny Warström
Aug 19, 202124:43
E 188: Standardized Success: A Lesson From Cookie Cutter Coaching
Aug 16, 202117:46
E 187: What is Wrong With Our Media Ecosystem with Mike Abend
Aug 12, 202117:40
E 186: 5 Growth Phases of Coaching, Consulting, & Service Businesses
Aug 09, 202119:47
E 185: Media Curation with Mike Abend
Aug 05, 202117:40
E 184: Thought Online Courses Were Dead
Aug 02, 202118:56
E 183: Interactive Virtual Whiteboards With Jim Kalbach

E 183: Interactive Virtual Whiteboards With Jim Kalbach

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Jim Kalbach, Chief Evangelist at MURAL, an amazing interactive whiteboard application. You can use MURAL to brainstorm, do exercises, make a workshop more engaging, and more all in real-time. 

Jim is a noted Author, Speaker, and Instructor in experience design, strategy, and visual methods, as well as remote facilitation. A long-time member of MURAL for nearly six years, his personal mission is to make imagination work possible in global organizations, anywhere, anytime.

In this episode, we're going to talk about how Mural came to be, as well as how entrepreneurs, coaches, and people who create online workshops can use it to increase engagement with their audience during an online workshop or class. 

So if you're interested in learning unique ways to make your next online workshop more engaging and interactive, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Jul 29, 202118:59
E 182: Birth a Brand to Build a Community
Jul 26, 202117:28
E 181:The Biggest Mistake You're Making In Your Marketing with Humaira Akhter

E 181:The Biggest Mistake You're Making In Your Marketing with Humaira Akhter

Welcome back to another episode of The Defiant Business Podcast!

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In her second episode, we're going to talk about the Biggest Mistake you're making in your Marketing, as well as the ways you can avoid doing it.

If you're interested in learning more about what's the most common mistake that people do in their Marketing and how to stop doing that,  then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Jul 22, 202120:34
E 180: No Such Thing as Vanity Metrics
Jul 19, 202116:45
E 179: Brand Strategy With Humaira Akhter

E 179: Brand Strategy With Humaira Akhter

Welcome back to another episode of The Defiant Business Podcast!

Today we have Humaira Akhter, a Brand Strategist who helps conscious entrepreneurs overcome internal conflicts to create an intentional, life-changing & transformational Brand.  

Humaira served for over twelve years in the Healthcare and Corporate Industry, working with small Startups to multimillion-dollar proposals. She has worked at every end of the spectrum all sharing the same goals of communicating high value through strategic design. Now she runs her own consulting agency and focuses on enhancing the client's experience and increasing their impact.

In this episode, we're going to talk about Humaira's story of how she became a Brand Strategist, as well as the ways she helps her clients create and improve their Brand Strategy.

If you're interested in learning more about Branding and get to know Humaira's story, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Jul 15, 202114:47
E 178: Marketing Isn't Meant to Create Action. Fight Me!
Jul 12, 202109:51
E 177: Corporate Event Marketing with Tiki Barber and Jared Augustine

E 177: Corporate Event Marketing with Tiki Barber and Jared Augustine

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Jared Augustine and Tiki Barber, co-founders of Thuzio, an event planning company that doubled in size in 2020 and blows away its corporate clients with amazing virtual events.

According to Jared Augustine and Tiki Barber, hosting amazing virtual events isn’t out of reach for even the smallest organizations (or budgets). What it takes is goal-oriented and attendee-focused planning and execution.

In this episode, we're going to talk about how Thuzio came to be, its virtual pivot at the start of the pandemic, what Jared and Tiki believe are the keys to running an online event, as well as the future of online events.

So if you're interested in learning the keys to hosting a virtual event, as well as some of the things you should consider for a high ROI online event, then this episode is for you.

Follow along on Instagram at @defythestatusquobiz

To connect with other Defiant Businesses, join the Facebook Group 

Jul 08, 202128:00
E 176: Accelerating the Speed of Trust
Jul 05, 202112:43
E 175: The Real Scoop on Influencer Marketing With Emily Ward & Jess Hunichen
Jul 01, 202125:34
E 174: Brand-Business Dissonance
Jun 28, 202115:26
E 173: Influencer Marketing With Emily Ward & Jess Hunichen

E 173: Influencer Marketing With Emily Ward & Jess Hunichen

Welcome back to another episode of The Defiant Business Podcast!

Today, I have Emily Ward and Jess Hunichen, who are the co-founders of the multi-faceted influencer and PR agency Shine.

After launching Shine PR in January 2015, the team quickly saw the opportunity to fill a void in the influencer landscape. In November 2015, Shine Influencers was born, built to serve as a resource for brands and marketing/PR agencies with one-on-one talent management and campaign strategy consulting.

In this episode, Emily and Jess will talk about their entrepreneurial journey in building an Influencer and PR agency. We will also talk about how they decided to get into the PR and Influencer Industry and what're some of the ways they help their clients.

So if you're interested in learning more about Influencer Marketing, then this episode is for you.

Show notes coming soon

Jun 24, 202125:33
E 172: You Need 1 Thing to Beat Imposter Syndrome

E 172: You Need 1 Thing to Beat Imposter Syndrome

On today’s Marketing Monday, we're going to talk about the 1 thing you need to beat Imposter Syndrome. We will explain how doubts and beliefs play a role in beating  Imposter Syndrome and what are some of the first steps for you to get started.

So if you've been wanting to know how to beat  Imposter Syndrome, or if you've been struggling with it, then this episode is for you!

Show notes coming soon

Jun 21, 202107:17
E 171: 3 Diversity, Equity, and Inclusion Blind spots With Natajia Miller

E 171: 3 Diversity, Equity, and Inclusion Blind spots With Natajia Miller

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China.

In this episode, Natajia and I will talk about 3 Diversity, Equity, and Inclusion Blind spots in the entrepreneurial space. We will also talk about how to deal with these blind spots as a solopreneur or business owner and what are the first steps you need to move forward and be authentic in your business. So if you're interested in learning more about Diversity, Equity, and Inclusion in business then this episode is for you.

Show notes coming soon

Jun 17, 202125:30
E 170: Radically Authentic Direct Messaging

E 170: Radically Authentic Direct Messaging

On today’s Marketing Monday, we're going to talk about Radically Authentic Direct Messaging and how to not send spammy direct messages. We will break down what's the right way to direct message people in an authentic way that actually makes people respond. 

So if you've been wanting to know how to send direct messages the right way, or how to deal with spam messages you might be getting, then this episode is for you!


Show notes coming soon

Jun 14, 202113:15
E 169: Diversity, Equity, and Inclusion With Natajia Miller

E 169: Diversity, Equity, and Inclusion With Natajia Miller

Welcome back to another episode of The Defiant Business Podcast! Today, I have Natajia Miller, Diversity and Inclusion consultant for entrepreneurs and corporations. Having experienced her own brushes with racial injustice in America, as well as in her corporate career abroad and at home, Natajia received her MBA from Georgia Southern and has lived abroad in Dubai and China, where she worked with 60+ nationalities and garnered over 100,000 video views from her time as a correspondent in China.

In this episode, Natajia and I will talk about how she has decided to become a Diversity & Inclusion Consultant, as well as her experience in working in this industry.  So if you're interested in learning more about the Diversity, Equity, and Inclusion space, then this episode is for you.

Show notes coming soon

Jun 10, 202123:09
E 168: What The Heck Does Branding Even Mean?

E 168: What The Heck Does Branding Even Mean?

On today’s Marketing Monday, we're going to talk about What does branding even Means? We will define what Branding includes: Brand Strategy, Identity, and Brand Marketing, and where you even start. We will also talk about what role your logo plays in your Brand and why your brand is more than a good logo.

So if you've been listening to all of those Brand Strategies and thinking "Okay I know I have a logo but what does branding even mean, or how do I show what my brand represents?", then this episode is for you!

Show notes coming soon

Jun 07, 202117:29
E 167: God’s Money: The Crossroads of Religion and Money With Shay Cook

E 167: God’s Money: The Crossroads of Religion and Money With Shay Cook

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

  • PRAY - Providing members with the tools they need to succeed;
  • WORK - Increasing well-being, morale, and productivity;
  • PLAY - Bringing personal finance education & assistance to places of fun;

In her second episode, Shay will talk about misunderstandings that people of faith have around money, as well as how we can shift our perspective and money mindset as entrepreneurs. So if you're an entrepreneur or a service-based business and you've been struggling with your mindset around money which is a tool for your business, then this episode is for you.

Show notes coming soon

Jun 03, 202121:23
E 166: What's Stopping Your Authentic Expression?

E 166: What's Stopping Your Authentic Expression?

On today’s Marketing Monday, we're going to talk about What's Stopping Your Authentic Expression? We will talk also about  What's keeping you from showing up and I'm actually going to share four of the most common, radical authenticity stoppers. These are the things that I see the kind of turn up in some way or another in my work with clients.

So if you've been wondering "Why can I not show up authentically for my audience?", or What's this that's stopping me from showing up as my authentic self,  then this episode is for you!

Show notes coming soon

May 31, 202115:36
E 165: Personal Finance With Shay Cook

E 165: Personal Finance With Shay Cook

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Shay Cook, Christian, proud black woman, Leader, mom, and a successful entrepreneur. She's the CEO & Founder of Crusaders for Change, LLC, and she focuses on providing financial counseling, coaching classes, and consultation where people:

  • PRAY - Providing members with the tools they need to succeed;
  • WORK - Increasing well-being, morale, and productivity;
  • PLAY - Bringing personal finance education & assistance to places of fun;

In her episode, Shay will share her entrepreneurial journey on becoming financially free and how she has decided to study psychology as well as finances. So If you're a consultant or a service-based business and you want to start your financial journey and get inspired, then this episode is for you.

Show notes coming soon

May 27, 202118:28
E 164: Not Everything is a Limiting Belief

E 164: Not Everything is a Limiting Belief

On today’s Marketing Monday, we're going to talk about Limiting Beliefs. We'll explore questions like "Why does saying something is a limiting belief work so well?". We'll also look at what's a limiting belief and why these coaches and consultants use it in their sales calls. However, over-using it and translating everything into a limiting belief, is unethical marketing and I'll show you how to not do that in your sales or discovery calls.

So if you've been wondering "How Do I know if this is a limiting belief?",  then this episode is for you!

Show notes coming soon

May 24, 202119:43
E 163: Top Mistakes that Companies Make in Customer Experience Programs with Sally Mildren

E 163: Top Mistakes that Companies Make in Customer Experience Programs with Sally Mildren

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her second episode, Sally will share the top mistakes that companies make in their customer experience programs. Developing a great customer experience for your clients can make a big impact in your business, so if you own a company or you're a service-based business and want to know what the top mistakes that companies make in terms of customer experience are so you can avoid making them, then this episode is for you.

Show notes coming soon

May 20, 202120:19
E 162: Do Free Lead Magnets Still Work?

E 162: Do Free Lead Magnets Still Work?

On today’s Marketing Monday, we're going to talk about Free Lead Magnets and if they still work. Lead Magnets can be E-books, webinars, challenges, free courses. It could be any of these things.

So if you've been wondering "Should I create a free E-book or a free challenge for my audience as a lead magnet?", then this episode is for you!

Show notes coming soon

May 17, 202114:40
E 161: Healthcare Customer Experience with Sally Mildren

E 161: Healthcare Customer Experience with Sally Mildren

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Sally Mildren, healthcare Brand and Customer Experience Strategist. She has 20 years of experience as an Executive Leader in marketing and customer experience at fortune 100 companies, health systems, and nonprofits. As CEO of Boss Lady Consulting, she helps businesses grow through empowering their brand and creating exceptional patient and customer experiences.

In her episode, Sally will share how developing a great customer experience for your clients can make an impact in your business, as well as why it's important to focus on it when you work with clients. So If you're a consultant or a service-based business and you care about giving an amazing customer experience to your clients, then this episode is for you. 

Show notes coming soon

May 13, 202116:56
E 160: The False Promises of Marketing Tactics

E 160: The False Promises of Marketing Tactics

On today’s Marketing Monday, we're going to talk about the false promises of marketing tactics. I'm going to explain how these marketing tactics look like, and how they can be improved. For example, If you outsource social media creation, and you don't have a strategy in place, that person will be going in the wrong direction. You can do everything completely, right. In terms of using a tactic or using a tool, but, without a real strategy, it's just going to fall apart.

So if you've been wanting to know what're these false promises of marketing tactics, and how to actually create a strategy that works,  then this episode is for you!

Show notes coming soon

May 10, 202116:07
E 159: Top Instagram Pet Peeves With Silvia Pinho

E 159: Top Instagram Pet Peeves With Silvia Pinho

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.

In her second episode, Silvia is going to share some of her top Instagram pet peeves and some solutions or things that we can do instead. So If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

May 06, 202123:41
E 158: The Importance of Going Deep on Your WHY

E 158: The Importance of Going Deep on Your WHY

On today’s Marketing Monday, we're going to talk about why is important to go deep on your Why, and how to actually do it. When it comes to your why one of the things I wanted to talk about is the dangers of a shallow why. When you have a shallow why you also have lack of clarity and this weaves its way into everything that you put out for your business. If you're not conscious of it, because that lack of clarity is present in everything that you're doing, it is going to hurt your efforts as you try to grow your business.

So if you've been wanting to learn how you can get deep into your why, and why this impacts your business,  then this episode is for you!

Show notes coming soon

May 03, 202116:42
E 157: Virtual Assistance and Social Media With Silvia Pinho

E 157: Virtual Assistance and Social Media With Silvia Pinho

Welcome back to another episode of The Defiant Business Podcast! Today I have with me Silvia Pinho, who is a Social Media Manager and Business Mentor for service providers and business owners looking to grow their business using social media. Silvia got started in the online world at the age of 17, doing illustrations and designs, eventually transitioning into the virtual assistance, social media world in 2015. She's been growing her business that way ever since. And most recently in 2020, she actually started mentoring other service providers looking to grow their businesses online and book out their services.

In this episode, Silvia will share tactics and strategies on how you can get started with Instagram so you can find clients in an authentic way. Also, she's going to answer the question: "Do you need a social media presence in order to find clients?" If you're a service provider or business owner who wants to grow on Instagram, then this episode is for you!

Show notes coming soon

Apr 29, 202116:55