Ready to get your franchise knowledge on and discover what's really behind those giant golden arches? If you're like me, when someone says "franchise," you immediately think of McDonald's and their unmistakable golden M., but there's so much more to it than fast food!

On Episode 26, the Founder & CEO of Big Sky Franchise Team, Tom DuFore, is here to give us insights into all things franchising. During our discussion, Tom breaks down franchising into three components and provides valuable insights into determining if a business is franchisable. We also explore the qualities a franchise owner should possess, how to address concerns about reputation, and the impact a location can have on franchise sales.

Tom also shares his advice on marketing and sales, discusses the three jobs of a franchisor, and highlights the most critical factors to consider when choosing a franchise.

Whether you're an entrepreneur looking to franchise your business, are considering investing in a franchise, or are just interested in the topic with a view that one day (maybe not today, maybe not tomorrow, but someday), you might consider franchising your business, this episode has something for everyone.

Join us as we learn from one of the best in the industry and discover what has worked (and what hasn't) for Tom's own business.

Enhance your listening experience with our detailed show notes, featuring bonus resources, additional insights and takeaways from this episode:https://www.deirdremartin.ie/blog/maximise-business-profit-franchising-strategy

7. Elevating Your Brand Through Brand Marketing and Brand Awareness

The Master Your Business PodcastBy Deirdre MartinFeb 13, 2023