Yoga Teacher CEO
By Della Wheeler
Here you will find all the tools, resources, and support you need to grow a thriving Yoga business your way.
Your host is Yoga Teacher, CEO, and Business Coach, Della Wheeler.
Get plugged in by joining the free community:
www.facebook.com/groups/yogaceo/
Yoga Teacher CEO Feb 20, 2023
28. New Years Series: Marketing Your Magic
These days, marketing can be one of the most mysterious parts of having a business. How do I get the word out about what I offer without feeling like a sleezy salesperson? Let's tackle that today - I'm sharing with you 3 simple ways to change your mindset around marketing so that you can serve more people!
Join the Yoga Teacher CEO Group Program Here
or book a coffee chat if you need more information
27. New Years Series: Break The Group Class Cycle
Group classes aren't the only way to make money as a teacher. In this episode, I will introduce the idea of higher ticket offers that will allow you do make more money while doing less work (so you can keep doing what you love to do - serving others).
Check out the Yoga Teacher CEO Group Program Here
and here's the link to book a coffee chat with me if you have questions about how the program can work for you.
26. New Years Series: 3 Simple Ways to Make More Money This Year
Do you want to make more money in 2023? I want that for you too! Follow these 3 super simple steps (that you can implement today) to completely change your relationship with money and start calling in more.
Resources:
My abundance playlist
The Yoga Teacher CEO Group Program
Book a Coffee Chat with me
25. New Years Series: Your Blissful Business Plan Pt. 2
For the next couple of weeks, I am going to show you my 6 foundational tenets of creating a blissful yoga business in 2023. In Pt. 2 of your Blissful Business Plan, we'll cover the last 3 tenets:
1. Organizing Your Offers
2. Marketing Your Magic
3. Making Money
The second 3 tenets lean more towards strategy and outward facing pieces of your business. They are all vitally important to a thriving business.
The Yoga Teacher CEO Program is now open for enrollment. We'll get started in mid-February and I CANNOT wait. Pre-sale (save $200!) is on until tomorrow.
24. New Years Series: Your Blissful Business Plan Pt. 1
For the next couple of weeks, I am going to show you my 6 foundational tenets of creating a blissful yoga business in 2023. In Pt. 1 of your Blissful Business Plan, we'll cover the first 3 tenets:
1. Tending to Your Time
2. Resting to Receive
3. Building Boundaries
The first 3 tenets warm us up with behind-the-scenes mindset work that is absolutely non-negotiable. The second 3 tenets will lean more towards strategy and outward facing pieces of your business.
If you want the interactive version of this episode, check out the You Get to Choose Workshop replay where I walk you through each tenet and give you a chance to get centered, dream a little, and decide how to move forward.
The Yoga Teacher CEO Program is now open for enrollment. We'll get started in mid-February and I CANNOT wait. Pre-sale (save $200!) is on until January 27th.
23. New Years Series: How-To Change Your Reality
You have the power to change your reality. It's ok if you forgot... I'm here today to remind you.
The You Get to Choose Workshop is open for registration. Get your free spot!
I am dropping wisdom and support in the Yoga Teacher CEO Facebook Community everyday. Join us!
22. New Years Series: How I Became a Yoga Teacher CEO
Welcome back to the unofficial second season of the podcast! In this episode, I share...
- The New Years letter that gave everyone all the feels on social media
- and the story of how Yoga Teacher CEO came to be
Here are some of the people and resources I talked about in this episode:
- The Abundant Yogi Butterfly School crew: Emily Sussell, Ellie Aaron, Malia Holleron, and Christina Mattison
- My yoga therapist: Keri Marino
The You Get to Choose Workshop is ready for enrollment. You'll leave this free 75-minute workshop with a business plan to carry you into 2023.
21. Email Ease Series: Intro to Gated Content
In Episode 19, I gave you my top 3 ways to grow your email list. In this episode I break down #3 - The Lead Magnet / Gated Content. Tune into learn more about what gated content is, how it works, and ultimately how it can start growing your email list.
Download the Email Kickstarter Guide here.
Join the Freebie Formula Workshop here.
Join the Free Yoga Teacher CEO Facebook Community for more resources, free trainings, and community support.
20. Email Ease Series: Self Promotion as an Act of Service
Coming in hot with an unpopular opinion. Your self-promotion can be an act of service. Listen to learn how and get some content ideas for this week.
Free Email Kickstarter Guide: subscribepage.io/fMxni8
19. Email Ease Series: Grow Your List
Now that you have gotten started and picked your platform, it's time to start growing your list. In this episode, I give you my Top 3 ways to start consistently growing your list (with a few bonus nuggets of wisdom thrown in). Tune into start tapping into Email Ease.
My new favorite email platform: Mailerlite.
My favorite feedback form platform: Typeform.
Here's the guide I mention at the end of the episode:
The Email Kickstarter: 10 Freebie Ideas for Yoga Teachers to Grow Your List With Ease
18. Email Ease Series: Pick Your Platform
In this episode, I'll dive into my favorite email platforms by comparing benefits, features, and price points for each. If you haven't yet, I encourage you to pick a platform from this list and set up your account this week. Next week, we will talk about how to grow your list so you can make the most of this new (highly engaged) audience.
The email platforms I mention in this episode are here:
- Klaviyo
- Convertkit
- Mailerlite
If you want more support in getting started with email, join the Yoga Teacher CEO Community for live trainings, free resources, and more.
17. Email Ease Series: 5 Reasons to Get Started With Email
Welcome to the E-mail Ease Series! For the next 4 episodes, I am going to dive into the magic of email marketing for Yoga Teachers. In this first episode, we'll discuss the top 5 reasons I encourage you to get started today (or like yesterday) with email marketing.
1. Social media is unpredictable
2. Your e-mail list belongs to you
3. Delivery is guaranteed
4. Email helps you create content
5. It's easy!
Follow along this month as I dive into more email magic like: My favorite platforms, your email welcome series, and how to grow your list.
Join the Yoga Teacher CEO community to get more resources, freebies, and classes on leveraging email to grow your business with ease.
16. Feeling Over Forcing with Brandon Vogt
Our guest today was one of my 1:1 mentorship clients this year and as soon as we met, we immediately clicked. Every time we met over zoom, the conversations were easy, cathartic, and reciprocal. As a client, I am sure Brandon learned plenty from me but the truth is, I learned a lot from him too. This is the beauty of being a teacher, a mentor, and a person.
Today Brandon and I are going to talk about the gifts of slowing down, feeling your feelings, and finding ease in life and work. Before we start, let me tell you a little bit about our guest.
In 2012, Brandon had a profound spiritual shift that led him to quit his day job and finally follow his dreams of becoming a professional musician. Shortly after, he started a consistent yoga practice to help ground and heal his body.
He completed his 200 hour teacher training in 2015 and immediately began weaving his music in with yoga classes by performing live for every class during Savasana. In 2018 he wrote, produced and recorded "Chill Vibrations" under the name "A Musical Yogi". Much of the musical ideas on this album were taken from his performances in class.
He currently teaches online zoom classes and private lessons. He also provides live music for a variety of different yoga classes in the Kansas City area.
You can listen to his music on Spotify.
And he also has meditations and has released some more recent music on his YouTube Channel.
15. Creating Brave Spaces with Tami Lysher
Trigger Warning: In this conversation, Tami and I speak about trauma as a whole and there are some mentions of sexual trauma. If this is something you’d rather not hear, skip this episode and tune in next time instead.
Tami Lysher comes to the practice from a trauma informed lens so in this episode, we take some time to talk about how we can be more open, sensitive, and aware of the needs of our students. Every person comes in with a different experience and as teachers, it’s our job to honor the student’s experience over our own time and time again. So let’s talk about that today -
As a movement educator for more than 30 years, Tami has focused on yoga and pilates. The practices have influenced her professionally and personally: working from the inside to the outside of the body. As a teacher, Tami uses a holistic approach that integrates movement with breathing, the nervous system, and the brain-body connection. She has also created a Trauma-Informed Movement program for both adults and children. She’s a 16 year survivor of breast cancer and yoga was (and still is) truly a major part of her heal.
Connect with Tami:
Instagram: @studiotpilatesmi
Facebook: Studio T Pilates
14. Get Back into Alignment with Jake Waters
Today I am welcoming our first male YT to the show - and it’s fitting to me that it ended up being the person you are about to hear from. Jake Waters is one of my friends from teacher training and he and I talk about the winding and unexpected path that we all take towards our purpose.
We chat a lot about how authenticity is the most powerful tool we have as teachers and how to keep in-check with yourself when things fall out of alignment as they tend to do.
Jake is a really special human who is near and dear to my heart. A little bit about Jake…
He was born and raised in Chattanooga, Tennessee. He first found yoga in college when a close friend recommended he try a heated vinyasa class at Yoga Landing. After the class, Jake was hooked on the practice and used it as a tool to connect his body to his mind. He completed his YTT in 2016 under Yoga Landing’s founder, Jessica Jollie.
From 2014 to 2020, Jake pursued a multitude of certifications working as a group fitness instructor around Southeast Tennessee teaching yoga, cycling, bootcamps, tabata, kickboxing and strength training while maintaining his personal practice of Ashtanga and vinyasa yoga.
His classes are challenging, but accessible to EVERYONE and combine his love of music, movement and breath while encouraging his students to “be real and meet themselves exactly where they are” each and every time they step on the mat. He believes there is no right or wrong pathway to yoga. It’s a powerful tool for each individual to use to meet their unique spiritual, mental and/or physical needs.
Jake currently resides in New York City working and maintaining a regular practice at his second home, Modo Yoga. You can follow Jake on Instagram @jakewaters7.
13. How to Support Our Community in Today's World with Cindy Beers
On a daily basis, we are inundated with bad news and devastating tragedies. We are holding the entire world on our shoulders in new ways and it only seems to be getting harder. How can we better support our student's mental health when things becoming challenging (as they tend to do)? How can we better tend to their needs in accessible ways? How can we give them an opening to take charge and fit the practice to their needs?
Join me and Cindy Beers as we talk about these challenges and how to best support our students through the ebbs and flows of our modern world.
Cindy Beers is an E-RYT 500 mission-minded entrepreneur responsible for founding, designing, and establishing a successful yoga business that creates a place for people of all ages and body types to practice yoga and mental health techniques in a safe, inviting, and authentic environment. Cindy spent 18 years in the US Armed Forces and has a special understanding for teaching yoga and mental health practices to veterans, teens, and adults living with anxiety, depression, trauma and stress. She is also a dedicated educator with over 13 years of teaching experience at the university level. She has over 7000 hours of teaching and training spanning 10 years in the yoga room. She has published three books, “Mindful Yoga for Teen Anxiety,” “Mindful Yoga for Adult Anxiety,” and “Yoga for Mental Health.” She has created signature yoga & mental health training programs for both individuals and professionals, the Mental Health Toolbox and Yoga for Mental Health. Cindy travels the country leading these training programs as well as speaking publicly on Mental Health.
Join the Yoga Teacher CEO Facebook Community here. Follow along on IG here.
12. Be Your Own Guru with Kat Smith and Christy Bonner (Part 2)
Have you ever wondered how your enneagram number effects you as a YT? Tune in to hear from Enneagram experts and hosts of the Enneagram and Yoga podcast, Kat Smith and Christy Bonner. We will chat about each enneagram number as a YT and what their strengths and challenges might be. We also dive into how to become a better teacher based on your enneagram type.
Kat is the co-host of Enneagram + Yoga. As a yoga instructor (E-RYT 500), Kat Smith, has a deep passion for practicing and instruction. Yoga empowers her to find inner strength both on and off my mat. It helps her live her life with mindfulness and joy, as well as cultivating a balance of a healthy body and peaceful mind. She is honored and overjoyed to share her love of yoga with each and every one of her students.
Connect with Kat here: https://www.theyogasmith.com
Christy Bonner is Licensed Marital and Family Therapist, a Yoga Teacher and Certified Enneagram teacher. Her educational background includes a Doctor of Ministry in Pastoral Care and Counseling from Louisville Presbyterian Theological Seminary, a Master of Divinity from Emory University, a Bachelor of Arts degree from Emory and Henry College and 500 hours of yoga teacher training from Yoga Landing & Chattanooga Yoga School. She loves her work teaching yoga and counseling her clients, but her favorite job is being a mom to her two year old daughter, Isabelle.
Listen to the Enneagram and Yoga Podcast.
11. Be Your Own Guru with Kat Smith and Christy Bonner (Part 1)
Have you ever wondered how your enneagram number effects you as a YT? Tune in to hear from Enneagram experts and hosts of the Enneagram and Yoga podcast, Kat Smith and Christy Bonner. We will chat about each enneagram number as a YT and what their strengths and challenges might be. We also dive into how to become a better teacher based on your enneagram type.
Kat is the co-host of Enneagram + Yoga. As a yoga instructor (E-RYT 500), Kat Smith, has a deep passion for practicing and instruction. Yoga empowers her to find inner strength both on and off my mat. It helps her live her life with mindfulness and joy, as well as cultivating a balance of a healthy body and peaceful mind. She is honored and overjoyed to share her love of yoga with each and every one of her students.
Connect with Kat here: https://www.theyogasmith.com
Christy Bonner is Licensed Marital and Family Therapist, a Yoga Teacher and Certified Enneagram teacher. Her educational background includes a Doctor of Ministry in Pastoral Care and Counseling from Louisville Presbyterian Theological Seminary, a Master of Divinity from Emory University, a Bachelor of Arts degree from Emory and Henry College and 500 hours of yoga teacher training from Yoga Landing & Chattanooga Yoga School. She loves her work teaching yoga and counseling her clients, but her favorite job is being a mom to her two year old daughter, Isabelle.
Listen to the Enneagram and Yoga Podcast.
10. Cultural Appreciation with Dr. Marcy Braverman Goldstein
Have you ever wondered if it's ok to say "namaste"? Or use the term "yogi"?
There is much talk in the Yoga world about cultural appropriation and cancelling the use of certain words so I brought in a Sanskrit and yogic history scholar, Marcy Braverman Goldstein.
Marcy Braverman Goldstein, Ph.D. received her doctoral degree in Religious Studies from the University of California, Santa Barbara. She has taught world religions, focused on Indian traditions, at UNC Charlotte and Davidson College, and an Art of Ethical Speech series of classes at the Stan Greenspon Center for Peace and Social Justice. Marcy is the Founder and Creative Director of Sanskrit Revolution, and on the Faculty at Embodied Philosophy. Drawing from her academic background and twenty-five years of yoga practice, she teaches Sanskrit, history, yogic speech, and philosophy at studios, festivals, and universities. nationally. Marcy’s goal is to deepen people’s knowledge and inspire personal growth so that everyone can help to repair our world. Find Marcy and her work at: www.sanskritrevolution.com
Join the Yoga Teacher CEO Facebook Community here.
9. Money as a Spiritual Practice with Ellie Aaron (Part 2)
This is part 2 of my money conversation with Ellie Aaron. If you haven't listened to Part 1 yet, go back to the episdode list and check that out.
Let's talk about money this week. As I am at the front end of my own money journey, I have brought in an expert to guide us through this conversation. Ellie Aaron works with service based business owners + coaches to magnetize sales and wealth while creating a healthy, loving, and thriving relationship.
She believes women don't have to choose between creating fulfilling love and having a successful business. She’s helped several clients scale their companies to the multi 6 and 7 figure level. Freebie Gift for everyone:
Top ten SALES frameworks that have helped me and my clients close over a million dollars in sales.
Sold Out Yoga Classes is ready for you! Join me for this transformative course starting in May. The Yoga Teacher CEO Community is open to you to join for free anytime.
8. Money as a Spiritual Practice with Ellie Aaron (Part 1)
Let's talk about money this week. As I am at the front end of my own money journey, I have brought in an expert to guide us through this conversation. Ellie Aaron works with service based business owners + coaches to magnetize sales and wealth while creating a healthy, loving, and thriving relationship.
She believes women don't have to choose between creating fulfilling love and having a successful business. She’s helped several clients scale their companies to the multi 6 and 7 figure level.
Freebie Gift for everyone:
Top ten SALES frameworks that have helped me and my clients close over a million dollars in sales.
Sold Out Yoga Classes is ready for you! Join me for this transformative course starting in May.
The Yoga Teacher CEO Community is open to you to join for free anytime.
7. The Anxious Yoga Teacher with Andrea Lantz
Join Andrea and I as we chat about the adversity and anxiety that comes along as we navigate life as a person and a yoga teacher. Andrea's story is incredible and I felt so seen throughout this interview... I think you will too!
Themes Andrea and I discuss in this episode:
- The weight of people pleasing
- How Andrea dealt with incredible life challenges and came out on the other side
- Anxiety and Depression
- How anxiety presents itself as a YT and ways we deal with it
Andrea Lantz is a 500-hour Registered Yoga Teacher and Holistic Life Coach with advanced training in Yoga Psychology.
Her online yoga platform, live yoga classes, and 1:1 coaching sessions empower women to discover their own superpowers. She guides clients from a state of anxious overthinking to trusting their inner wisdom by teaching self-care tools such as breathwork, meditation, and introspection.
She leads individuals on a path of deeper Self connection to create peace within the body.
Connect with Andrea here:
Instagram/Facebook: @andrealantzyoga
Website: www.andrealantz.me
6. Prioritizing Your Practice with Geena Huggins
I came to this episode with an important and hard question... How do we keep up a consistent practice when what was once a healing practice is now our profession? I brought on one of my dear friends, Geena Huggins, to answer this question.
Geena was introduced to Yoga when a longtime friend described her experience in a Yoga class and thought Geena would enjoy it as well. She found her mat at the perfect time, struggling to find deeper meaning and connection, and realized early on that Yoga would have an important role in her life. A decade later, and Geena keeps showing up to her mat. Whether through meditation, asana, breath, or pause, she has found tools that help her stay grounded through all of life’s ebbs and flows. Combined, Geena has over 600 hours of training and study. She has been teaching group Yoga classes and private sessions since 2017, inclusive to Vinyasa, Mindful, Gentle, and Restorative Yoga. And endless hours of personal practice on her Yoga mat/meditation cushion. Her personal practice has been a constant reminder that the student is also the teacher, and teacher also the student.
Themes Geena and I discuss in this episode:
- How your yoga practice changes once you become a teacher
- How to prioritize your practice
- The benefits of keeping a consistent personal practice
- And tips to enjoy your practice as a teacher
You can find Geena on social media here and practice with her virtually here.
Want more resources and tools to grow your yoga business? Join the Yoga Teacher CEO Community here (we're also on IG).
5. It's More Than a Class with Natalie Perez (Part 2)
Welcome to Part 2 with Natalie Perez. If you haven't heard Part 1 yet, go back and give it a listen before you tune into this episode.
Themes Natalie and I discuss this time:
- The importance of being prepared
- How to connect with your students in the classroom
- Keep showing up!
More about Natalie: She runs a community for yoga teachers called The Thriving Yogi Kula, where she brings together yoga teachers to grow beyond what we learned in our YYT so that we can ease the burden of trying to do it alone, elevate our field, and thrive in teaching yoga more effectively, with less doubt and greater confidence.
The Stand Out on Social Media Templates are still free and ready for download. You can grab those here.
Join the Yoga Teacher CEO Community to get more tools, tips, and resources to grow your yoga business.
4. It's More Than a Class with Natalie Perez (Part 1)
This week I am talking to Natalie Perez, Yoga Teacher and Yoga Teacher Mentor. Tune in to learn about how to create a class experience that keeps students coming back.
Themes Natalie and I discuss in this episode:
- Creating a class experience for your students
- Simple ways to weave a theme into your classes
- How to sequence around your theme
- And getting clear and confident with your cueing
More about Natalie:
She runs a community for yoga teachers called The Thriving Yogi Kula, where she brings together yoga teachers to grow beyond what we learned in our YYT so that we can ease the burden of trying to do it alone, elevate our field, and thrive in teaching yoga more effectively, with less doubt and greater confidence.
The Stand Out on Social Media Templates are still free and ready for download. You can grab those here.
Join the Yoga Teacher CEO Community to get more tools, tips, and resources to grow your yoga business.
3. Get Out of Your Own Way with Maria Fowler
Tune in as I interview one of my favorite teachers, Maria Fowler.
After 15+ years of practice yoga continues to bring clarity, peace and joy into Maria’s life. A firm believer in the mentality that yoga is for every body, Maria enjoys teaching several different yoga modalities from challenging vinyasa to gentle chair yoga and meditation. Maria is a 500 hour Yoga Alliance registered yoga teacher (RYT 500) with over 2000 hours of teaching experience. She currently teaches group, and private classes as well as 200 HR training courses at Yoga Landing in Chattanooga, TN.
Themes Maria and I explore in this episode:
- Getting over the anxiety and nervousness of being a new teacher
- Practices to calm down and gain confidence as a teacher
- Clear and concise cueing
- Showing up when life gets hard
If you are a Yoga Teacher who is looking to elevate their Yoga business with ease, join the free community here.
Practice virtually with Maria by following this link.
2. Rest = Success
In this episode, I talk to you about why rest is such an integral part to the Yoga Teacher CEO philosophy. You'll hear about:
- My journey with burnout
- Why rest is important to reaching your goals
- And how to integrate more rest into your life and business
In March, our theme will be growing your group classes.
Join me on social media for weekly live trainings:
- Facebook: www.facebook.com/groups/yogaceo
- Instagram: www.instagram.com/yogateacher_ceo
Interested in 1:1 Business Mentorship? Click here to learn more.
Email me at info@yogawithdella.com for inquiries.
1. The Power of the Pause with Emily Chhatriwalla
Welcome to the first official recording of Yoga Teacher CEO! In this episode, I interview Emily Chhatriwalla, Yoga Teacher, Wellness Coach, and CEO. She is the creator of Emily Kathryn Yoga, a wellness resource for women in health care.
She is a 500-hour Registered Yoga Teacher and Wellness Coach with advanced training in yoga psychology and trauma. Through her 1:1 and group programs, Emily helps her clients build a life outside of work that is vibrant and fulfilling. Emily believes we all deserve to feel safe in our bodies and at peace in our minds. Using the powerful combination of yoga and mindset work, she helps female healers reclaim their energy and harness the power of self-healing.
Themes Emily and I explore in this episode:
- Navigating change and transition in your Yoga business
- The markers of success as a Yoga business owner
- The importance of developing a spiritual practice as a Yoga Teacher CEO
- Staying grounded during difficult times as a person and business owner
- The spirituality of running a Yoga business
If you are a Yoga Teacher who is looking to elevate their Yoga business with ease, join the free community here:
https://www.facebook.com/groups/yogaceo
Interested in 1:1 business coaching to catapult you to the next level of your Yoga business? The Yoga Teacher CEO 1:1 Experience is live now! Learn more here:
https://yogateacher-ceo.thrivecart.com/yoga-teacher-ceo-11-experience/
You can find Emily and her work on the following platforms:
Final Shift for Women in Healthcare: https://www.facebook.com/groups/finalshift
Her IG: https://www.instagram.com/emilykyoga/
Intro to the Yoga Teacher CEO Podcast
Welcome to the Yoga Teacher CEO Podcast!
In this quick intro episode get a glimpse into the Yoga Teacher CEO philosophy and your host behind the show, Della Wheeler.
Join the free Facebook community here: https://www.facebook.com/groups/yogaceo