Skip to main content
Alignmentality

Alignmentality

By Deore Design

In this multi-episode series, Deore Design Founder & CEO, Kate Grochowski, invites guests to discuss all things marketing, sales, and business engagement. Featured guests share their entrepreneurial stories, explain how they have implemented their company’s mission and vision, and inform listeners on current actions in marketing and sales, including what’s working and what’s not. Guests include marketing and sales leaders who own and work for small businesses in a variety of industries.
Currently playing episode

Episode 6 with Catherine McCann

AlignmentalityApr 13, 2022

00:00
31:44
Episode 21 with Stephen Lofthus

Episode 21 with Stephen Lofthus

On this episode of Alignmentality host Kate Grochowski sits down with businessman and entrepreneur Stephen Lofthus. Stephen has earned many titles, and shares with us how he’s managed his current role as VP of business at TAG Inc. while also starting his own company alongside his wife. From medical sales to investments, to sales analytics, Stephen has advice for all.

Mar 29, 202331:02
Episode 20 with Jeff Large

Episode 20 with Jeff Large

On this episode of Alignmentality host Kate Grochowski sits down with Founder & CEO of Come Alive Creative Jeff Large. Jeff shares his story as he went from musicians/teacher to business founder and entrepreneur. He also gives us the inside scoop on what it takes to create and run a successful podcast, as well as share stories from his 10 year long history with podcast production.

Mar 17, 202332:10
Episode 19 with Glen Kleinschmidt

Episode 19 with Glen Kleinschmidt

In this next episode, Kate Grochowski sits down with Glen Kleinschmidt, Co-Founder, COO, and VP of Hive Medical. Hive Medical solves the problem of transitioning healthcare from hospitals to the home. When patients are discharged from hospitals, there is a disconnect and a lack of communication that often leads to them needing to be readmitted. Glen discusses the dynamics of his team and working with a large number of co-founders. Glen also discusses best practices when it comes to managing a team, such as being transparent, using certain tools (e.g., Nutcache), understanding what's important to each team member and their strengths, and understanding what motivates them. Glen and Kate also discuss the importance of having mentors and of fully understanding a problem before solving it.

Mar 01, 202325:25
Episode 18 with Katie Pitts
Feb 15, 202329:28
Episode 17 with Dr. Kathleen Kendall-Tackett
Feb 02, 202332:17
Episode 16 with Jon Platt

Episode 16 with Jon Platt

In this next episode, Kate Grochowski sits down with Jon Platt, the Editor in Chief at Baylor Line Magazine for The Baylor Line Foundation. Both 1's on the enneagram, Jon and Kate talk about the joys and pitfalls of perfectionism as leaders and combatting burnout. They also discuss passion as a fuel to overcome challenges in business and growing up in an entrepreneurial environment. Other topics include books for people with big dreams, resources for teams looking to make a change, and finding like-minded friends and mentors.

Jan 18, 202340:58
Episode 15 with Deb Lee

Episode 15 with Deb Lee

After a successful career in the BioPharma industry, Deb Lee co-founded Metabolic Terrain Institute of Health and Metabolic Terrain Omics. When her husband was diagnosed with cancer in 2015, they left no stone unturned to look for the best treatment. After they found themselves exploring alternatives outside of the oncology center, Deb Lee wanted to turn what she had learned through this experience into something where these alternatives could be more easily integrated with traditional cancer treatment. She connected with Dr. Nasha Winters and got started on business plans including an institute and a non-profit organization. Kate and Deb discuss the unique business models involved in Deb's career and how passion has served as a compass for prioritizing her mission. Deb discusses the importance of effectively sharing her story, and sharing responsibilities with three other board members based on everyone's unique strengths. Other topics include the importance of data in this field, fast communication, making a comprehensive process scalable using technology and artificial intelligence.

Jan 05, 202333:25
Episode 14 with Kim Strassner

Episode 14 with Kim Strassner

In what started out as a project in junior high wood shop, Kim Strassner turned her interest in natural material kitchenware into an entire business. Words with Boards is a personalized gift company, specializing in handcrafted, artisan-made cutting boards. In this episode, Kim and Kate discuss the marketing stance for Words with Boards, partnering with non-profit, One Tree Planted, navigating business struggles in 2020, and gaining credibility from press exposure in platforms like Oprah, Martha Stewart, The Washington Post, and The Drew Barrymore Show. Listen to our latest episode now.

Dec 21, 202228:60
Episode 13 with Meghan Mack

Episode 13 with Meghan Mack

On this episode of Alignmentality host Kate Grochowski sits down with Meghan Mack, the President and Chief Experience Officer at ProspectBlue, a specialized recruiting and consulting firm. Meghan shares her experience as a recruiter as well as what it takes to not only provide someone with a strong candidate, but also how to locate cadients without isolating them based solely on employers’ wants. She shares how to introduce people to ideas they may not be familiar with but may find helpful, as well as being flexible in a field based on providing strong possible employees to businesses.

Jul 28, 202228:55
Episode 12 with Bill Blankschaen

Episode 12 with Bill Blankschaen

On this episode of Alignmentality host Kate Grochowski sits down with business owner Bill Blankschaen. Bill is the founder and chief story architect at Story Builders, and shares his very unique journey and career paths. How does one go from founding a k-12 school to transitioning into founding a business full of creative architects and artisans with the goal of storytelling.

Jul 08, 202228:34
Episode 11 with Anna Geiger

Episode 11 with Anna Geiger

Deore Design CEO, Kate Grochowski, interviews Anna Geiger, owner and CEO of The Measured Mom, a company that shares high-quality educational resources that are engaging for students and easy for educators. In this episode, they discuss transforming a blog into a business, leveraging email strategy, and implementing membership and ascension models

May 25, 202227:40
Episode 10 with Lisa Senters

Episode 10 with Lisa Senters

Deore Design CEO, Kate Grochowski, interviews Lisa Senters, CEO and founder of Jet Senters Aviation, a full-service private aviation firm. In this episode, they discuss intrapreneurship, balancing multiple pursuits, and the importance of customer-centricity.

May 21, 202231:36
Episode 9 with Natalie Wallace

Episode 9 with Natalie Wallace

Deore Design CEO, Kate Grochowski, interviews Natalie Wallace. She is the owner of two video production companies - Birdhouse & Wonderscope - and more recently she founded Honey Bear, a dairy-free, gluten-free, and soy-free ice cream business. In this episode, they discuss managing multiple business ventures, corporate social responsibility, and creating a loyal following.

May 18, 202231:58
Episode 8 with Ben Walsh

Episode 8 with Ben Walsh

Deore Design CEO, Kate Grochowski, interviews Ben Walsh, founder and CEO of ConGenius, a powerful software suite for contractors, builders, and craftsmen. In this episode, they discuss catching the entrepreneurial bug, inspiring a problem-solving mindset, and funding a startup.

Apr 27, 202231:32
Episode 7 with Inge Pudelek

Episode 7 with Inge Pudelek

Deore Design CEO, Kate Grochowski, interviews Inge Pudelek, owner of Sani Gear, a verified Independent Service Provider that seeks to bring the highest quality maintenance service to the fire industry in Canada. In this episode, they discuss being involved with a family business, implementing B2B business strategies, and using internal tools to drive success. 

Apr 21, 202228:50
Episode 6 with Catherine McCann

Episode 6 with Catherine McCann

Deore Design CEO, Kate Grochowski, interviews Catherine McCann, owner of The Medicine Shoppe Pharmacy in Comox, BC. In this episode, they discuss reaching a target audience, the importance of customer care, and monitoring the competitive landscape. 

Apr 13, 202231:44
Episode 5 with James Vanreusel

Episode 5 with James Vanreusel

Deore Design CEO, Kate Grochowski, interviews James Vanreusel, Founder & CEO of Vanreusel Ventures. In this episode, they discuss content strategies, value articulation, and entrepreneurial drive.

Mar 10, 202225:17
Episode 4 with Christiana Sudano

Episode 4 with Christiana Sudano

Deore Design CEO, Kate Grochowski, interviews Christiana Sudano, Founder & President of Do Less Management. In this episode, they discuss following your own path as a business owner and the power of utilizing your network.

Mar 08, 202223:02
Episode 3 with Chris Jordan

Episode 3 with Chris Jordan

Deore Design CEO, Kate Grochowski, interviews Chris Jordan, Co-Founder of Benefit Pet Products. In this episode, they discuss connecting with a target audience and the significance of a clear mission in guiding the success of a business.

Mar 01, 202225:55
Episode 2 with Marnie Ginsberg

Episode 2 with Marnie Ginsberg

Deore Design CEO, Kate Grochowski, interviews Marnie Ginsberg, Founder of Reading Simplified. In this episode, they discuss passion in building a business and tools to guide success as an entrepreneur.

Feb 21, 202229:45
Episode 1 with Lane Rizzardini

Episode 1 with Lane Rizzardini

Deore Design CEO, Kate Grochowski, interviews Lane Rizzardini, Co-Owner of Marion Relationship Marketing. In this episode, they discuss driving leads, implementing a company vision, and establishing a digital presence.

Feb 06, 202234:28