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The Business Cheat Code

The Business Cheat Code

By Deryck Richardson
Deryck Richardson, Published Author, Serial Entrepreneur and President and CEO of Richardson Marketing Group, shares insights on how to maximize your customer acquisition efforts and increase overall revenue. With episodes on lead generation, sales process, employee satisfaction and more, any business owner will surely benefit from the tips and tricks that Deryck shares.
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Setting Proper Goals
In this first episode of 2020, Deryck talks about setting goals that will allow you to experience successes in business.  Proper, and realistic, goals allow for your business to grow while you assess and analyze the goods and the bad. 
January 15, 2020
Persistency With David Cafeo.
Today Deryck sits down with long time friend and the most consistent sales rep for Richardson Marketing Group, David Cafeo.  David talks about persistency and why it's not only important to never give up when trying to book a deal with a prospect, but why you must remain persistent after the sale.
December 23, 2019
True Success Story: Heather
Deryck Sits down with Heather, a new insurance agent with one of Deryck's businesses.  A true success story, Heather proves that "it" can be done!
December 19, 2019
Practice Makes Improvement
Deryck talks about how so often we forget to practice in our craft.  We are so busy trying to get the next client, or the next sale, that we forget to sharpen our skills.  Practice truly makes improvement and we should implement a practice regimen in our professional lives.
December 16, 2019
Generational Gaps in Social Media Influencers: With Kyahnna Richardson
Our first video recorded podcast features an extremely special guest.  Kyahnna Richardson (Deryck's daughter) who talks about what Generation Z-ers are doing to influence the masses and gain followers and subscribers.  The idea of this episode came about when Kyahnna asked her dad, why he wasn't recording his podcast.  Deryck answered, "I don't know, I didn't think about it."  She then went on to talk about using multiple platforms and expanding your reach in an effort to brand yourself rather than your business. It's important to listen to other's opinions and ideas and mimic success.  
December 12, 2019
How to Separate Yourself. With Max Whiteside.
Special Guest Max Whiteside, Content Evangelist at JAKK Media, talks about how to separate yourself from the pack.  Max sits on several boards and holds an MBA in Public Administration from Ohio Dominican University.  A proven sales leader with a passion for leading productive teams, Max will surely give you something to talk about during this episode.
December 10, 2019
Leads Galore: With Joshua Harris.
Leads are the backbone to any sales organization.  Today we here from a special guest who has seen success all over the place.  Former Heisman Candidate and NFL Quarterback Joshua Harris talks about the importance of consistent lead flow and working leads appropriately.  Harris has been in the insurance industry since 2011 and has built a successful business.  Listen in as he talks about leads, leads, and more leads.  
December 03, 2019
In this episode, Deryck takes a chapter from his book, "Go Play: The Ultimate Road Map to Winning the Game of Life" and reads it verbatim.  The chapter we are talking about is titled, Attitude.  Tune in to an excellent lesson on positive thinking and mindset.   Go Play:  The Ultimate Road Map to Winning the Game of Life can be found on Amazon and at Barnes and Nobles.
December 03, 2019
The 5 Keys to Success
In this episode we will discuss the 5 keys to success in entrepreneurship and business. 1) Have a clearly identifiable "Why" 2) Get rid of negative influences in your life 3) Act with purpose 4) Keep going through the adversity 5) Remember the difference in ordinary vs extraordinary
December 03, 2019
Who is Deryck Richardson
In our first podcast, host Deryck Richardson gives a background on who he is and why you want to subscribe to this podcast.  Welcome!
December 03, 2019