Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, Coaching
By Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
Design Curious | Interior Design Podcast, Interior Design Career, Interior Design School, CoachingJan 16, 2023
87\\ How To Organize Your Projects Like a Pro: A Guide to Setting Up an Effective Site Binder
Are you overwhelmed with the chaos of an interior design project? Juggling plans, specs, and endless details can leave you feeling lost in a maze.
The solution is...the project binder – your ultimate tool for running your project smoothly from start to finish.
In this episode, I discuss the importance of a project site binder and how to set it up effectively to streamline your workflow and keep your sanity intact.
Imagine having all your project essentials neatly organized in one place, accessible to every trade on-site, ensuring seamless communication and coordination. That's precisely what the project site binder offers. From comprehensive drawings and spec sheets to plumbing and appliance details, this binder becomes your job site bible, guiding you through every twist and turn of the project journey.
But the benefits don't stop there! With a well-crafted site binder, you not only enhance efficiency but also elevate professionalism and client satisfaction. Picture handing over a beautifully curated client project binder at the project's end, complete with warranties and maintenance guides, leaving your clients impressed and reassured.
If you wish there is a better way to keep everything organized and accessible during the project management phase of your interior design project, this episode is for you.
Tune in now to learn how to set up your project binder and take control of your projects like never before!
Why you’ve got to check out today’s episode:
- Learn how to organize all design project essentials in one accessible location and say goodbye to chaos
- Be empowered to take control of your projects with confidence
- Impress your clients with a curated client project binder at the project's conclusion
Check out the show notes >>> How To Organize Your Projects Like a Pro: A Guide to Setting Up an Effective Site Binder
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
86\\ Expert Tips on Systems and Automation to Streamline Your Design Business & Personal Life With Taryn Rachelle
Are you tired of feeling overwhelmed by the chaos of managing your business and personal life? Or maybe you are like me who uses software and systems like Dubsado but has yet to explore all its features and capabilities.
Taryn Rachelle, a seasoned systems expert, shares her journey from diving headfirst into the world of systems to becoming a certified software specialist, navigating the intricacies of platforms like Dubsado, Zapier, ClickUp, and more. With her wealth of experience, she sheds light on how Dubsado stands out in the crowded CRM market, offering customizable solutions for every need.
Join us as Taryn demystifies the complexities of CRMs, emphasizing the importance of finding a tool that aligns with your current and future business needs. She also breaks down the common mistakes business owners make in their systems journey and offers practical solutions to implement systems seamlessly.
Don't let overwhelm hold you back – embrace the potential of systems & automation to reclaim your time and focus on what truly matters in both your business and personal life. Remember, your systems should work for you, not the other way around. It's time to thrive with purpose and clarity!
Featured Guest:
Taryn Rachelle is your girlfriend with a plan and has been crowned the systems and community queen.
As the founder of Taryn Rachelle LLC and the current head of community and partnerships for Dubsado, she is on a mission to help you create a business that is thriving while your personal life thrives as well. With a heart for community, Taryn is a frequent conference speaker, host of She Can Systemize Podcast, and your go-to gal to help you create the business you have always dreamed of and have a personal life that gets more of your time.
Why you’ve got to check out today’s episode:
- Discover how Dubsado's unique features can revolutionize your business processes and branding efforts
- Learn how to start small, prioritize your pain points, and gradually build a system that works for you
- Overcome common pitfalls and implement effective systems for business and personal success
Check out the show notes >>> Expert Tips on Systems and Automation to Streamline Your Design Business & Personal Life With Taryn Rachelle
Links Mentioned:
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
85\\ 4 Effective Ways to Manage Your Client’s Expectations Through a Design Project
Are you struggling to manage your client's expectations, unsure of how to build a solid relationship while navigating through a project?
The challenge of maintaining trust and satisfaction can be daunting, especially in the realm of design. But fear not! In this episode, I share my strategies and insights to help you conquer this hurdle and forge fruitful collaborations.
Join me in this episode as I equip you with the best practices and mindset needed to navigate the delicate balance of managing client expectations and having a wonderful relationship with them. From being transparent about your process and pricing to setting healthy boundaries, you will learn how to set the stage for a relationship built on trust and realistic expectations.
Tune in now and embark on a journey toward greater trust, satisfaction, and professional fulfillment. Your clients will thank you, and your business will thrive.
Why you’ve got to check out today’s episode:
- Discover the power of transparency right from the get-go
- Learn practical tips to streamline your interactions and foster mutual understanding
- Enhance your professionalism by leveraging technology to enhance communication and efficiency
Check out the show notes >>> 4 Effective Ways to Manage Your Client’s Expectations Through a Design Project
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
84\\ Expert’s Advice on Building a Career in Interior Design With Debbe Daley
Are you interested in becoming an interior designer but don't know where to start?
Don't worry, I had a great conversation with Debbe Daley, a seasoned mentor and interior design expert, who shares her inspiring story, starting from her childhood fascination with sewing and DIY projects to her eventual foray into interior design. Despite initial hurdles and societal pressures, she persevered, leveraging her passion and resourcefulness to pave her way into the field. From self-taught window treatments to working multiple jobs and running her boutique, Debbe's story highlights the importance of determination, self-belief, and continuous learning in pursuing your passion.
Whether you're considering a career change or exploring your creative side, Debbe's wisdom will inspire you to take the leap and pursue your dreams in interior design.
Tune in and take that first step towards a rewarding future in interior design today!
Featured Guest:
Debbe Daley is an award-winning published interior designer with 30-plus years of experience in the design industry. She is CEO and owner of Debbie Daly Design serving Boston Lowell, Massachusetts, Portsmouth, New Hampshire, and the New England Seacoast area.
She has practiced in the furniture, flooring, and wallpaper industries, space planning, and home renovations all while owning her custom drapery workroom. She is also an educator of interior design, providing new students and change of career-minded individuals with education to begin their career in interior design.
Debbe is also the published author of her first book Interior Motives, Designing A Career With Passion. She is a member of IDS, the Interior Design Society, and holds a seat on the IDS National Board of Directors and president of the Interior Design Society, New England Boston chapter. She is also a member of ASID, the American Society of Interior Designers, and an educator of interior design at Middlesex Community College.
Why you’ve got to check out today’s episode:
- Learn the importance of seeking opportunities, building relationships, and embracing continuous learning.
- Be empowered to turn your passion into a fulfilling career.
- Get practical tips and advice for navigating the challenges of starting a business in interior design.
Check out the show notes >>> Expert’s Advice on Building a Career in Interior Design With Debbe Daley
Links Mentioned:
- Interior Motives, Designing A Career With Passion
- Interior Design Classes
- Middlesex Community College Interior Design 101
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
83\\ Design Your Dream Home: DIY Courses and Downloads for Design Enthusiasts
Are you a design enthusiast itching to give your home a makeover but need help figuring out where to start? Do you find yourself captivated by Pinterest boards and HGTV shows, dreaming of creating stunning spaces like a professional interior designer?
Look no further! In this episode, I introduce you to my DIY furnishing and remodeling courses and downloads to help you bring your design ideas to life.
Whether you are looking to furnish your home like a pro, revamp your living space, or explore interior design as a hobby, I've got you covered.
Don't miss this opportunity to elevate your home decor skills and unleash your creativity. Tune in!
Why you’ve got to check out today’s episode:
- Dive into the world of interior design without committing to a career, perfect for those who love design but are still determining if it's the right path for them.
- Explore a range of courses and downloads tailored for DIY enthusiasts, offering practical tips and expert guidance to curate your space like a pro.
- Equip yourself with essential purchasing tips and tricks to stay within your budget while achieving magazine-worthy results.
Check out the show notes >>> Design Your Dream Home: DIY Courses and Downloads for Design Enthusiasts
Links Mentioned:
- Create the space of your dreams with the Home Design Coach Course
- Create your master remodeling plan with the Shifting Spaces Course
- Need some information on your remodeling journey, check out the Remodel Survival Guide
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
82\\ Inside High Point by Design: A Year-Round Haven for Creativity and Collaboration With Jane Dagmi
Exciting news for the design industry! High Point by Design is revolutionizing the way interior designers experience High Point.
In today's episode, I share my captivating conversation with Jane Dagmi, the managing director of High Point by Design (HPXD). She shares her journey into the design industry, from her early days at Country Living magazine to her role at High Point by Design. She discusses the mission of HPXD and how it supports High Point as a year-round design destination. Jane also highlights the benefits of visiting High Point off-season, the opportunities for students and design enthusiasts, and the exciting events and initiatives planned for the future.
Jane also unveils plans for HPXD, including exclusive events like the Vacation Rental Design Summit and initiatives to promote inclusivity in design, such as exploring the correlation between design and autism. With HPXD, designers gain access to a supportive community, tailored experiences, and invaluable resources to fuel their passion for design.
If you are a designer looking for inspiration and resources to improve your craft, you won't want to miss this episode.
Featured Guest:
Jane Dagmi is the managing director for High Point by Design, a nonprofit organization that champions High Point as a year-round destination for design and creativity by uniting and promoting the city's rich creative and manufacturing ecosystem.
A storyteller, educator, and design enthusiast, Jane was a career journalist and magazine editor before taking on this role in 2022. Her most recent editorial role was as Editor-in-Chief of Designers Today magazine. Beginning there in 2018, she revitalized the struggling publication. She gave it a fresh spin and built a design community around it. Her first foray into magazines was at Country Living magazine in the 90s, and it was there that she attended her first High Point market. After making more than 20 subsequent trips as a visitor, she relocated there with her partner in 2019 and enjoys being part of the city's changing landscape.
Why you’ve got to check out today’s episode:
- Discover how High Point by Design, a nonprofit organization, is revolutionizing the design industry
- Explore the diverse offerings of High Point by Design, from its curated showrooms to its innovative events like the Vacation Rental Design Summit
- Get a sneak peek into HPXD's plans, including initiatives to promote inclusivity in design and special events that cater to diverse interests within the design community
Check out the show notes >>> Inside High Point by Design: A Year-Round Haven for Creativity and Collaboration With Jane Dagmi
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
81\\ What's Your Design Style: Exploring 12 Interior Design Styles
Are you struggling to figure out what design style suits you best?
Well, I have the solution you have been searching for!
In this episode, I introduce my design style quiz, a tool designed to help you uncover your unique design identity. Whether you are a seasoned designer, a design enthusiast, or someone simply curious about interior design, this quiz is your gateway to understanding your personal style preferences. By answering just 14 questions, you will unlock valuable insights into design preferences and gain access to tailored recommendations.
I also explore the 12 distinct design styles, from traditional to glam. If you want to get familiar with all the different styles, regardless of where you are in your design story, this episode is for you.
What are you waiting for? Take the quiz now, discover your design style, and let your creativity soar! Don't forget to share your results with me on Instagram.
Why you’ve got to check out today’s episode:
- Discover your unique style and transform your space
- Understand the 12 distinct design styles so you can assist your clients in making informed decisions about their design preferences
- Gain access to exclusive Pinterest boards tailored to each style
Check out the show notes >>> What's Your Design Style: Exploring 12 Interior Design Styles
NEXT STEPS:
- Curious about your design style? Take the Quiz: Find Your Perfect Interior Design Style
- Interior Designer!! Take the QUIZ and Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
80\\ How to Craft Unique Designs in Small and Mobile Spaces With Nate Stover
Did you know you can incorporate Airstreams and trailers into your Airbnb vacation rental design area? However, designing for Airstreams and trailers is more than a job. It is an art that requires creativity with a side of engineering.
In today's episode, I sit down with Nate Stover, founder and creative force behind Innovative Spaces. He shares insights into the niche world of designing small and mobile spaces, highlighting the challenges of crafting functional Airstreams and trailers where everything from storage to power supply needs to be meticulously planned within a compact area. He emphasizes the importance of keeping builds simple, utilizing materials like ultralight plywood to withstand the rigors of travel, ensuring that the trailers last for decades.
We discuss industry challenges, such as the shortage of skilled trades and the need for more respect towards blue-collar work.
Nate also shares insider knowledge about the current downturn in van life's popularity. This means it is the perfect time to invest in your own van, RV, or trailer and start your adventure! And that's not all – he has also spotted a new trend emerging: converting vintage trailers into unique Airbnb rentals. Imagine the endless possibilities for creative design and unforgettable experiences. Whether you are an aspiring designer or a seasoned pro looking to expand your expertise, tuning in is a must!
Featured Guest:
Nate Stover is the founder, owner, and head builder & designer of Innovative Spaces.
From an early age, he became involved in the trades, from building furniture to building entire homes. His work has taken him through a myriad of crafts, which have constantly been stretched to new limits in the small spaces and vintage trailer world. The trailers he works on at Innovative Spaces allow him to stretch all that he has learned and acquired through his years of experience to their full potential. He does not just use his previous building skills, he is also able to exercise his creative skills to produce something truly unique and functional. Every project that leaves the Innovative Spaces yard represents their ingenuity and years of craftsmanship.
Why you’ve got to check out today’s episode:
- Learn the secrets of small and mobile space design
- Discover a burgeoning vacation rental and consider adding it to your design area
- Get expert insights and advice on the world of trailer design
Check out the show notes >>> How to Craft Unique Designs in Small and Mobile Spaces With Nate Stover
Links Mentioned:
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
79\\ Trendspotting at the Las Vegas Market: Your Insider's Guide to the Latest in Interior Design Trends
Is a trip to the Las Vegas market essential for interior designers?
I always make it a point to attend the Las Vegas market as an interior designer, and my recent visit in January was no exception. However, this time was special because I recorded a podcast straight from the heart of the Las Vegas winter market.
In today's episode, I share my fresh insights and takeaways from the market, uncovering the latest trends in upholstery, artwork, lighting, and more. With a keen eye for detail, I explore the rise of dimensional textures, neutral palettes, and the captivating allure of wall sconces that double as artistic adornments.
Don't miss out on this opportunity to elevate your designs and stay ahead of the curve. Tune in now to ensure that your next project dazzles with style and sophistication.
The upcoming market event is taking place in High Point this October. I will be recording a podcast during the event. If you are interested in joining the recording and sharing your input, feel free to message me for more details. Your contribution could help shape the content of the next episode!
Why you’ve got to check out today’s episode:
- Uncover why I go down to Las Vegas market and check things out, and why you should too
- Discover how attending markets like these can revolutionize your projects
- Get the latest trends and innovations straight from the Las Vegas market to stay ahead of the curve
Check out the show notes >>> Trendspotting at the Las Vegas Market: Your Insider's Guide to the Latest in Interior Design Trends
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
78\\ The Design Process That Brings Meaningful Experiences for Your Clients With Marosi White
Are you curious about the behind-the-scenes of design projects? How does a design expert approach a new project from concept to completion? How does an interior designer juggle creativity with business savvy?
Today, I had the pleasure of speaking with Marosi White, founder and principal designer of Accent Design & Interiors based in Sacramento. She takes us on a journey through her inspiring career trajectory, from her origins in Malawi to her transition into interior design after a degree in Marketing and Management Information Systems.
But the real gem of this episode is her insight into the design process. She walks us through her fluid yet structured design process, from initial meetings to contract negotiations, design development, and client collaboration.
She also addresses project challenges, the value of personal client communication, and maintaining a positive outlook during difficult project phases.
If you are as intrigued as I am, tune in so you won't miss out on valuable tips to make your design journey smooth and successful.
Featured Guest:
Marosi White is the founder and principal designer of Accent Design & Interiors, a full-service interior design studio based in Sacramento.
She is a native of the beautiful country of Malawi and moved to the United States as a teen to attend university. While practicing interior design was always a passion, her career in the field of interior design did not begin till 10 years after graduating from University with a degree in Marketing and Management Information Systems. She returned to school to get her degree in interior design and began to pave wave into the field through teaching at the Art Institute of California.
After eight years of teaching, she established her full-service design studio and enjoys working with a diverse clientele. She has experience working on residential, commercial, restaurant and hospitality, Senior Living office, and retail projects. She holds a true appreciation for the value of feeling supported through major changes. Her philosophy for design is rooted in community, rich cultural inspiration, and functional solutions that enhance connection and inspire joy.
Why you’ve got to check out today’s episode:
- Learn how Rosi's approach balances client involvement with professional guidance, ensuring a successful and engaging design journey
- Get invaluable tips for navigating your design projects with ease
- Understand the importance of keeping clients in the loop, especially when the wheels of progress seem to slow
Check out the show notes >>> The Design Process That Brings Meaningful Experiences for Your Clients With Marosi White
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
77\\ Making the Right Finish Selection With Confidence
Have you ever found yourself lost in a sea of finish selections, unsure of how to choose the right elements for the space you are designing so it won't end up as mismatched puzzle pieces?
I get it! Designers often find finish selection daunting, despite it being the fun part where they create the look of the home.
Today, I delve into the process of selecting finishes for the spaces you design, whether it's commercial, residential, or otherwise. I guide you through considerations such as surface types, countertop details, flooring choices, and even sustainable options, ensuring that the space you are designing looks stunning and aligns with your client's unique needs and values.
Don't let the fear of making mistakes in finish selections haunt you. Tune in and discover the process that transforms overwhelming choices into a cohesive, intentional design.
Why you’ve got to check out today’s episode:
- Discover a systematic method to streamline your finish selection process
- Learn how to create a comprehensive finished schedule that benefits both you and your client
- Recognize that as an interior designer, you play a crucial role in creating a better space for your client
Check out the show notes >>> Making the Right Finish Selection With Confidence
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
76\\ How to Use Podcasting as a Marketing Tool for Your Interior Design Business With Zandra Zuraw
Podcasting is a good marketing strategy for interior designers.
As an interior designer, you are always looking for ways to increase your visibility and reach more potential clients. Have you considered podcasting?
Today, I'm chatting with Zandra Zuraw, the brilliant mind behind Slow Home Style. She highlights the transformative potential of podcasts as a tool for interior designers to showcase their personality, values, and expertise.
From crafting standout pitches that resonate with both podcast hosts and potential clients to utilizing podcast exposure effectively, she guides you on how to distinguish yourself in a competitive market.
If you are a newbie designer navigating the challenging landscape of self-promotion, Zandra's wisdom is your compass.
She also shares her inspiring story of venturing into interior design without formal credentials. If you are an aspiring designer looking to make a mark without traditional design school credentials, her story will keep you moving forward.
So don't miss out on this chance to boost your visibility. Tune in to unlock the secrets of leveraging podcasts as a potent marketing tool.
Featured Guest:
Zandra Zuraw is the founder of Slow Home Style, an interior design coaching platform for passionate homeowners. She's currently writing a book about her Slow Style approach to design to be released in Spring 2025 through Gibbs Smith.
Zandra is also the host of the popular podcast Slow Style Home, which has logged over 300 interviews with the most creative people working in the interior industry. Within the first year, it coveted the iTunes New and Noteworthy list and is now in the top 5% of most downloaded podcasts across all categories globally. The show has reached over 1 million downloads and counting.
Her business formerly known as Little Yellow Couch has been featured in many media outlets such as Domino, Better Homes and Gardens, USA Today, and Podcast Magazine. Zandra has been a speaker at several creative business conferences in the US and Canada, talking about the business of podcasting and design.
Why you’ve got to check out today’s episode:
- Discover how podcasting can help you connect with clients and showcase your design philosophy.
- Understand the importance of a trial-and-error approach, learning from real-life experiences, and building a portfolio through free work
- Get ready to craft your pitch and use it to refine your business plans and marketing materials
Check out the show notes >>> How to Use Podcasting as a Marketing Tool for Your Interior Design Business With Zandra Zuraw
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
75\\ Pro Tips on Getting Your Interior Design Projects Published
Imagine the thrill of having your interior design project featured on the cover of a magazine, capturing the attention of potential clients, and elevating your professional standing.
But how do you make this dream a reality?
In today's episode, I share tips on getting your interior design projects published. I also guide you to overcome potential hurdles, such as the need for reshooting by larger publications and offer you valuable insights from a magazine editor's perspective.
If you are an interior designer dreaming of seeing your projects on the pages of a magazine, to boost your brand, increase awareness, and elevate your authority, this episode is for you.
Tune in now and transform your designs into captivating stories that captivate editors and readers alike!
Why you’ve got to check out today’s episode:
- Learn the essential steps and insider tips to transform your interior design projects into magazine-worthy features
- Uncover the nuances of pitching your projects to different publications, from local and regional to national giants like Architectural Digest
- Find out why having an editorially-minded photographer can be a game-changer
Check out the show notes >>> Pro Tips on Getting Your Interior Design Projects Published
Featured Review:
Full of Great Information
"I am an experienced designer and I am learning lots from Rebecca’s podcast! She has great guests with valuable information for new designers but designers like myself are benefitting too. I highly recommend!" - InteriorJen
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
74\\ A Mother-Daughter Tale of Design Business Partnership With Susan Hayward & Jillian Schaible
Is it possible to run a successful business partnership with a family member?
On today's episode, you will hear the inspiring story of Susan Hayward and her daughter, Jillian, founders of the award-winning interior design firm, Susan Hayward Interiors, just outside Boston, Massachusetts. Susan, an industry veteran, transitioned from a successful photography business to pursue her true passion in interior design. Her daughter, Gillian, took a unique route from marine biology to becoming a renowned member of the American Society of Interior Designers. Together, they share their journey of building a mother-daughter design powerhouse.
Join us as Susan and Jillian open up about the dynamics of working together as a family in the design world. From understanding each other's design styles to fostering honest communication, they reveal the key elements that make their partnership not only successful but also deeply fulfilling. Learn how their different perspectives create a unique blend of tradition and modernity, enhancing the quality of their designs.
If you've ever considered venturing into a family business or are curious about the interior design industry, this episode is a goldmine of insights. Susan and Jillian share valuable advice on overcoming challenges in a male-dominated industry, offering practical tips for aspiring designers. Whether you're interested in residential or commercial design, their experiences and wisdom will empower you to turn your passion into a thriving career.
Featured Guests:
Susan Hayward is an award-winning interior designer member of the American Society of Interior Designers and International Furnishings & Design Association and kept certified by the National Association of Homebuilders.
In 2006, she started her design firm - Susan Hayward Interiors. Nearly two decades later, Susan remains motivated and excited by the opportunity to create beautiful spaces for her clients. She thinks of interior design as a giant puzzle where all the pieces need to fit together to form the perfect space.
Gillian Hayward Scheibel is a renowned member of the American Society of Interior Designers and partner of Susan Hayward Interiors. In a similar fashion to her mother, Jillian took a very unconventional path to becoming a designer. With her husband working as a helicopter pilot for the US Navy, it took a few moves and career changes before she could finally find a career that not only works for her lifestyle but one that she loves.
Now a full-time interior designer, Jillian is passionate about working with clients to help them visualize and achieve the spaces they envision with both beauty and practicality. With her unique perspective as a military spouse, she understands how important it is to truly make a home feel like a home.
Why you’ve got to check out today’s episode:
- Delve into practical advice and wisdom on navigating the challenges of the interior design industry
- Uncover the secrets to harmonious collaboration, different design styles, and the powerful impact of unique family dynamics on the creative process
- Discover why Interior Design is a great option for working part-time
Check out the show notes >>> A Mother-Daughter Tale of Design Business Partnership With Susan Hayward & Jillian Schaible
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Email me at podcast@rwarddesign.com
DM me on Instagram at @rwarddesign
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
73\\ The Best Way to Jumpstart Your Interior Design Career in 2024
Did you know that remodeling your home or personal space can be the ultimate launchpad to jumpstart your career in interior design?
In this episode, I share the wisdom gained from the recent renovation of my home, highlighting the significance of treating your home as a training ground to refine your design skills and to understand the project management part of an interior design project.
Being your client also prepares you for the challenges your future clients might face.
If you are looking for ways to jumpstart your interior design career, don't miss this opportunity to turn your home into a portfolio masterpiece. Tune in now and unlock the potential within your walls!
Why you’ve got to check out today’s episode:
- Discover the hands-on approach to interior design project management and decision-making
- Explore the practical side of design by turning your home into a personalized laboratory
- Understand the intricacies of communication with trades, managing deficiencies, and wrapping up finishing details—all on your dime before you embark on professional projects
Check out the show notes >>> The Best Way to Jumpstart Your Interior Design Career in 2024
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 65: Want to Create Mindful Spaces? Learn First the Psychology of Design & Environmental Psychology
- Episode 71: Exploring Color Theory in Interior Design
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
72\\ How to Reinvent Your Design Business With eDesign Service with Amanda Foster
Can a seasoned interior designer veteran transition into eDesign? Is eDesign a viable starting point for someone new to the interior design scene?
In today's episode, I sit down with Amanda Foster, an interior design consultant and brand identity mentor with a knack for helping struggling businesses flip their fortunes. Having shifted from traditional design to becoming a brand identity consultant, she shares how eDesign became her creative sanctuary, allowing her to break free from the monotony of the nine-to-five grind.
She also shares the secrets to success in the design industry, emphasizing the importance of brand identity, niche targeting, authentic storytelling, and client-focused social media strategies.
If you feel like you are losing traction in your design career and business or not seeing traffic on your website, this episode will inspire you to reinvent your marketing tactics, embrace eDesign, and wow your clients.
Featured Guest:
Amanda Foster is an interior design consultant helping her veteran peers flip their struggling businesses with a marketing background. She also serves design newbies with courses to get them started online with all things eDesign for business setup, eDesign 101, and even presentation skills to master Photoshop and Canva to wow their clients.
With her background in graphic and web design, she also helps her peers create strategic graphics that attract their ideal clients. She audits social media and websites to teach them how to be better online service providers in the digital age for our interior design industry.
Why you’ve got to check out today’s episode:
- Discover the liberating world of eDesign and how it can be the perfect fit for both veterans and newcomers in the design industry
- Uncover the secrets to standing out in a crowded market and attracting your ideal clients, whether you are a seasoned pro or a budding designer
- Check your brand identity, ideal client, and messaging to determine if you have the right foundation for your design business
Check out the show notes >>> How to Reinvent Your Design Business With eDesign Service with Amanda Foster
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
71\\ Exploring Color Theory in Interior Design
Color is one of the great foundations of interior design. If you understand color, then you can do great design.
However, color is a tricky topic because it is subjective and changes depending on the light source.
In today's episode, I guide you through the basics of color theory and the magic that happens when colors complement or harmonize. I explore how color shapes our emotions, influences perceptions, and adds a dynamic touch to interior design.
For a better understanding of color nuances, I suggest a hands-on approach you can try right away. Also, check out my recommended color expert's website for more resources.
And if you need help honing your color skills, which are so important as an interior designer, join My Design Mentor today.
Why you’ve got to check out today’s episode:
- Understand the subjective nature of colors and how they interact in different environments
- Learn actionable tips on how to develop a keen eye for color
- Dive into the color wheel at your local paint store - compare, contrast, and understand undertones
Check out the show notes >>> Exploring Color Theory in Interior Design
Resources and Links:
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
70\\ The Proven Marketing Methodology to Attract Ideal Clients to Your Design Services With Kate the Socialite
The most-asked question of someone new to running a design business is, "How can I attract my ideal client?" or "What is the most effective approach to attract a consistent stream of new clients?"
If you don't want to miss the answers to these questions and more, tune in to today's episode.
My special guest, Kate the Socialite, a renowned marketing expert in the home industry, shares her marketing methodology that not only transformed her own business but has become a guiding principle for her clients.
Her advice on identifying the ideal client and crafting a marketing message is a game-changer too.
No matter where you are in your business, this episode will guide you toward creating a strategic marketing plan that resonates with your ideal client.
Featured Guest:
Kate is the founder of The Socialite Agency, a marketing firm specializing in helping professionals in the home industry. She is the host of The Kate Show podcast, a marketing-focused podcast that is ranked in the top 2% of all podcasts globally.
In 2021, Kate was named 20 under 40 by Window Vision Magazine. And in 2023, Kate was listed as one of the top 500 global entrepreneurs by Brainz magazine.
Socialite is a marketing agency that works exclusively with home stagers, interior designers, work rooms, and professional organizers. Clients across the world use the social agency to set up simple effective sales funnels that repeatedly bring them more of the right clients without spending hours on their marketing each month.
Why you’ve got to check out today’s episode:
- Discover the methodology that makes marketing simple, efficient, and easily repeatable
- Learn practical steps to improve your marketing strategies and enhance your design business
- Reframe your mindset on the most important thing business owner should focus on to grow a successful design business
Check out the show notes >>> The Proven Marketing Methodology to Attract Ideal Clients to Your Design Services With Kate the Socialite
Check out my latest interview on The Kate Show: How to Launch Your Interior Design Business without Feeling Clueless
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
69\\ 12 Powerful Podcasts for Personal & Career Growth That You Can Listen to in 2024
Are you looking for a worthy podcast to binge on during the holidays or add to your playlist in 2024?
In this episode, I am sharing a snapshot of the podcasts I am currently listening. From must-listens like "The Business of Design" with Kimberly Selden to guilt-free pleasures like "The Office Ladies," you will have a playlist that can transform your commute and make the most of your downtime during the holiday season.
But this episode isn't just about listing podcasts. It's a roadmap to enhancing your personal and professional life. Not only do I introduce podcasts that have been instrumental in my journey, but I also describe how to categorize podcasts based on how often they should be listened to. Whether you're a design enthusiast, a business owner, or someone seeking personal growth, this episode promises to be a valuable resource for curating your podcast playlist.
Don't miss out on the chance to optimize your podcast experience and kickstart 2024 with a curated collection of shows that align with your interests and aspirations.
Why you’ve got to check out today’s episode:
- Explore a curated selection of podcasts across various genres, from design and business to personal growth and guilty pleasures
- Gain insights into an effective strategy for organizing and prioritizing podcasts based on frequency
- Be well-equipped to navigate the ever-evolving landscape of the design industry and stay ahead of trends
Check out the show notes >>> 12 Powerful Podcasts for Personal & Career Growth That You Can Listen to in 2024
Featured Review:
A great listen!
"This podcast is a nurturing space for those intrigued by interior design, offering a weekly dose of practical skills and professional insights. Rebecca is like a seasoned guide aiding you to sidestep common industry missteps, while encouraging a bold stride towards a fulfilling design career, whether as a solo venture or within a firm." - Bona and Team Capsho
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 63: My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers
- Episode 52: Mastering Interior Design Business: Tobi Fairley's Expert Tips for Success
- Episode 60: The 3 Must-Haves in Running a Profitable Interior Design Business With Laura Thornton
- Episode 58: Best Ways to Thrive in the Interior Design Business With Cathy Tonks
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
68\\ The Power of Intention: How to Set and Achieve your Goals for 2024 With Sierra Collins
It is at this time of the year when many of us think about setting goals for 2024. There is much excitement and hope in the air.
But for those who struggle with maintaining focus or feel overwhelmed by the prospect of setting and achieving goals, this must be a challenging time.
In this episode, I sit down with Sierra Collins, a Full-Focus Planner coach I've worked with for several years. She shares her transformative journey from education to leadership coaching, revealing powerful insights on intentional goal-setting and growth mindset. She introduces the Full-Focus Planner, a tool that not only enhances productivity but fosters personal growth.
I also share my experiences using the planner to schedule personal and business tasks, including weekends. It is a game-changing tool that cuts through distractions and conquers my goals with purpose.
So if you want to enjoy the process of goal setting, break free from unmet goals, and make 2024 your year of unstoppable achievement, this episode is a must-listen.
Don't let another year pass without realizing your full potential. Tune in, embrace intentionality, unlock your potential, and step into a future of purposeful success!
Featured Guest:
Sierra Collins, a highly regarded leadership development coach, speaker, and trainer, leverages her extensive educational background and leadership expertise to guide individuals and organizations in reaching their highest aspirations.
As a founder of Sierra Learnership Collaborative, her unwavering commitment to lifelong learning and passion for enhancing leaders' effectiveness have cemented her as an influential figure in her field.
Sierra is a John Maxwell certified leadership coach, a full-focus planner certified pro, and a certified disc consultant. Backed by over a decade of experience in education and a master's degree in the field, she possesses a unique ability to simplify complex concepts, making them accessible to a broad audience.
Sierra's collaborative approach empowers her clients to set ambitious goals and transform them into concrete achievements. She is recognized for her dedication to helping individuals, teams, and entire organizations realize their full potential. Though she says her business grows people it is not industry-specific. Over half of her active clients today are luxury interior design firms from all over the world.
Why you’ve got to check out today’s episode:
- Equip yourself with the tools needed to set meaningful goals in 2024 and achieve them with intentionality
- Learn how to break down big goals into small & manageable steps and maintain focus throughout the year
- Discover Sierra's secret to overcoming health challenges and transitioning into a fulfilling career
Check out the show notes >>> The Power of Intention: How to Set and Achieve your Goals for 2024 With Sierra Collins
Resources and Links:
Aspire2Achieve Growth: Full Focus Planner Workshop
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 63: My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers
- Episode 41: Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
67\\ Boost Your Interior Design Career in 2024 with the Power of Focus
Do you struggle to identify your priorities and stay focused on achieving your goals?
In this week's episode, I talk about what it means to be fully focused and its significance in achieving your career goals, especially if you are considering a path in interior design. This is a prelude to next week's interview with Sierra Collins, a seasoned full-focus planner coach, and a deep dive into the Full Focus Planner and how it can transform your professional and personal life.
I also introduce Greg McCowan's concept of Essentialism and provide practical strategies to prioritize and achieve a fulfilling career in interior design by 2024.
What are you waiting for? Tune in and seize the opportunity to reflect on what truly deserves your focus, setting intentions that will shape your path into 2024. Don't just dream of a successful design career—make it a reality by embracing the power of focus!
Why you’ve got to check out today’s episode:
- Reframe your mind on how to prioritize tasks, set intentional goals, and overcome the pitfalls of multitasking
- Uncover practical tips on goal setting, breaking down tasks, and utilizing a mentorship program to guide you
- Reflect on your goals, set intentions, and incorporate focused planning into your routine
Check out the show notes >>> Boost Your Interior Design Career in 2024 with the Power of Focus
Resources & Links:
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 63: My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers
- Episode 64: The Secret of Balancing Aesthetics and Functionality in Design With Anna Popov
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
66\\ From Outdoors to Indoors: The Intersection of Landscape and Interior Design With Steve Griggs
Could landscape design be a game-changer for interior designers? Is there a common ground that brings the principles of both worlds together?
In this episode, I share a fun and fascinating conversation with Steve, a seasoned landscape designer with nearly 40 years of experience. He reveals the secrets behind his journey into landscape design, emphasizing how the principles align with interior design. He shares valuable insights into his creative process, from understanding clients' desires to incorporating unique elements that elevate each project.
But here's the burning question: Can interior designers seamlessly transition into landscape design? Steve believes so! He encourages aspiring & seasoned designers to explore both realms, emphasizing the importance of a holistic approach to cater to clients seeking one-stop solutions.
And if you are looking for practical advice, touching on the business side of design, you will learn from Steve's hard-earned wisdom on managing finances, charging what you're worth, and treating design not just as a passion but as a business.
Tune in so you won't miss a thing!
Featured Guest:
Steve Griggs is not your average designer. He is a visionary. He transforms ordinary outdoor spaces into extraordinary masterpieces.
With decades of experience and a discerning eye for detail, Steve has become New York's premier landscape designer - elevating homes, luxury communities, and urban spaces to new heights. His acolytes extend beyond his design progress. He is a two-time recipient of the IMC 5000 Award, a testament to the rapid growth and impact of his business. His journey is a testament to his passion and dedication. He started with a wheelbarrow, working tirelessly to build his business from the ground up.
Today, he is the go-to expert for landscape design, swimming pools, and outdoor entertaining spaces. One of these remarkable qualities is his approach to design. He doesn't impose cookie-cutter designs, instead, he collaborates closely with clients to understand their unique vision. His work extends beyond traditional landscapes to reinventing and renovating urban spaces as well as designing luxury homes and communities.
As a best-selling author of Straight Dirt New York City's premier designer tells it like it is, Steve shares insider secrets on working effectively with landscape designers and contractors. His no-nonsense approach ensures clients get results that go beyond their expectations.
Why you’ve got to check out today’s episode:
- Discover how landscape design aligns with interior design principles
- Learn business wisdom to turn your passion into a thriving design firm
- Assess your readiness to include landscape design services in your current offerings
Check out the show notes >>> From Outdoors to Indoors: The Intersection of Landscape and Interior Design With Steve Griggs
Resources & Links:
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
65\\ Want to Create Mindful Spaces? Learn First the Psychology of Design & Environmental Psychology
"How does the living space impact my client's daily life and mental health?" Interior Designers must ask this question before designing spaces for their clients.
In today's episode, I talk about the psychology of design and environmental psychology, and its profound impact on interior design. As I unravel Maslow's hierarchy of needs, I explore how shelter is a fundamental need that transcends into homes that foster safety, love, self-esteem, and self-actualization.
I also share a challenging year of living through a home renovation that affected my psyche and mental health.
So this episode doesn't just uncover the challenges; it serves as a guide, offering resources, including TED talks and a recommended textbook, to aid in understanding the psychology of design and environmental psychology.
Whether you are a seasoned designer or just starting in the creative field, awareness of the psychology of the environment is crucial to creating mindful spaces for your clients.
Don't forget to check out the show notes for valuable resources and together let's start transforming spaces with purpose, beauty, and inspiration!
Why you’ve got to check out today’s episode:
- Gain valuable insights into how the spaces you create impact you and your client's mental health, productivity, and overall well-being
- Learn practical solutions and resources for navigating the complex intersection of design and psychology
- Be empowered to create purposeful, inspiring spaces that support your client's mental health and well-being
Check out the show notes >>> Want to Create Mindful Spaces? Learn First the Psychology of Design & Environmental Psychology
Resources & Links:
Textbook & Articles
- Maslow’s Hierarchy Of Needs
- Environmental Psychology for Design
- Environmental Psychology: Building with feeling
- Psychology of Space: How Interiors Impact our Behavior?
Videos
TED Talks
- Places and Spaces and the Behavior They Create | Damaris Hollingsworth
- Architecture and the Science of the Senses | Stefan Behling
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
64\\ The Secret of Balancing Aesthetics and Functionality in Design With Anna Popov
Function plays a critical role in the creative field, where aesthetics should complement comfort and usability. Understanding your client's needs and habits to create spaces that support their purpose and lifestyles will set you apart and earn you acclaim and success.
No one knows this better than today's guest, Anna Popov, who is not easily influenced by the crowd or by trends but instead prioritizes creating functional spaces that resonate with the occupants.
She is just a wealth of knowledge, someone I greatly admire.
Whether you are an aspiring designer or you've been running your design firm for a few years already, you are going to learn from Anna the secret behind designing spaces that not only look beautiful but also serve their purpose flawlessly.
Featured Guest:
Anna Popov, the founder and creative force behind Interiors by Popov is a true original. Having resided and worked in some of the most diverse and design-centric global cities, she is guided by quintessential European practices of design and craftsmanship to create spaces that are beautiful, functional, and tailored to the precise needs of her client’s lifestyles.
Recognized as one of the leading designers in Seattle by Architectural Digest, Anna brings her extraordinary visual vocabulary, point of view, and technical savoir-faire to her work. She is passionate about sharing her deep knowledge and rarefied aesthetic to craft transformational spatial experiences.
Prior to founding Interiors by Popov in 2016, Anna led numerous high-profile high-rise, institutional and commercial projects for a prominent casework manufacturer, and worked as a lead designer for a bespoke artisanal collective in Toronto. Through the experience of being immersed in every element of the process from concept to completion, Anna has gained a holistic understanding of design—a skill that has proven essential to the success of her practice.
Anna Popov received a degree in business and marketing from The Academic College of Tel-Aviv, and a subsequent degree in interior architecture and building systems from RCC Institute of Technology in Toronto.
Why you’ve got to check out today’s episode:
- Discover a unique and organic approach to design that prioritizes functionality
- Learn the importance of maintaining high standards in design, the value of accountability, and the need to create spaces that support and elevate the well-being of the occupants
- Recognize the importance of both aesthetics and function when designing spaces for your clients
Check out the show notes >>> The Secret of Balancing Aesthetics and Functionality in Design With Anna Popov
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
63\\ My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers
Looking for mentorship to help you launch your interior design career or start your design business?
Look no further!
In today's episode, I am giving you an inside look at My Design Mentor program, a 12-module mentorship program that will guide you from being a non-designer to a successful designer.
The My Design Mentor program covers topics like employee vs. entrepreneur decisions, managing finances and mindset, honing practical design skills, understanding client psychology, dealing with professional ethics, working with trades, specializing in niches, perfecting kitchen and bath design, specifying custom details, and mastering essential business practices.
It offers more than just content; it also provides a supportive community where you can seek guidance and connect with peers.
If you are an aspiring designer, fresh to the field, or looking to switch paths, don't miss out on this episode that opens the door to an enriching mentorship program and the potential to kickstart a rewarding career in interior design.
Why you’ve got to check out today’s episode:
- Explore the My Design Mentor program and gain an understanding of its 12-module mentorship
- Learn the benefits of joining the My Design Mentor program
- Assess whether the 12-module mentorship can help you move forward in your design career and business
Check out the show notes >>> My Design Mentor: Career & Business Mentorship for Aspiring Interior Designers
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
62\\ Expert’s Insights to Building a Successful Interior Design Career With Justine Sterling
What does it take to become an award-winning interior designer featured in Boston's top publications? What steps are needed to easily transition from commercial to residential design services? How can you leverage your education and experience to start your design firm? My special guest, Justine Sterling, will tell you.
I had a great time talking with Justine, an industry veteran with over three decades of expertise, about her journey from Cape Town, South Africa, to Boston and all of the exciting adventures she had in between.
She has a myriad of experiences working with larger firms that played a crucial role in shaping her success. She has a lot of wisdom and insights, emphasizing the immense value of working in larger design firms to broaden your horizons and gain a multifaceted understanding of the design industry.
If you want to follow in her footsteps, today's episode will show you how to get started.
Featured Guest:
Justine Sterling is an award-winning full-service Interior Designer who believes that the key to a well-designed (and loved) home starts with taking you on a journey through self-discovery.
Whether you’re working with Justine on a full home furnishings and renovation project or a new construction home or meeting with her one-on-one for invaluable design expertise, her Discovering Home process allows her to intimately understand the design elements that will bring surprise and delight to your home.
Justine Sterling Design’s aesthetic is clean, layered, approachable, modern yet cozy, and filled with texture. Justine Sterling's Design projects have been featured in many publications such as New England Home magazine, North Shore Home, Modern Luxury Interiors Boston, The Boston Globe, and Boston Home magazine.
Located just north of Boston, Justine is an award-winning interior designer who has built a portfolio of residential construction and furnishings projects since 2008, varying from urban condominiums to renovation and new construction home endeavors. She has a newfound love for tennis and pilates and resides just north of Boston with her husband, son, and daughter.
Why you’ve got to check out today’s episode:
- Explore the pivotal role of large design firms in shaping your design career
- Find out how to smoothly transition from commercial to residential design services
- Overcome self-doubt and find the motivation to start your own design firm
Check out the show notes >>> Expert’s Insights to Building a Successful Interior Design Career With Justine Sterling
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
61\\ How to Create a Premium Client Experience for Your Interior Design Clients
What kind of experience do you give your clients?
Building on our last episode's discussion on charging your interior design skills, I explore the crucial flip side—the luxury experience that should accompany a premium or luxury price.
Charging a premium or a luxury price requires you to deliver a premium or a luxury product and service. After all, Interior Design is a luxury service.
Today, on the podcast, I talk about elevating the experience for your clients as you increase your rates. It's about providing more than just a design. It's about presenting a lifestyle, a worry-free journey for your clients, where every detail is thoughtfully crafted. But how can you master this delicate balance of charging more while offering more?
If you are curious to elevate your client experience and secure your place in the top tier of designers, this episode is for you.
Why you’ve got to check out today’s episode:
- Explore proven ways to elevate your client experience from thoughtful gifts to using cutting-edge technology
- Assess whether your processes are clear and repeatable so your clients receive a polished, premium product
- Examine how you are raising your delivery and your level of client experience
Check out the show notes >>> How to Create a Premium Client Experience for Your Interior Design Clients
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 59: How To Charge Your Interior Design Skills With Confidence
- Episode 16: How Outsourcing Client Intake Helps Interior Designers Convert and Retain Clients with Porsche Williams
- Episode 32: Top Secrets and Winning Mindset Behind a Wildly Successful Business Owner with Andrea Liebross
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
60\\ The 3 Must-Haves in Running a Profitable Interior Design Business With Laura Thornton
Are you struggling with running your interior design business successfully?
Imagine having the confidence to handle any project and know exactly what steps to take.
Today, I'm chatting with Laura Thornton, a renowned interior designer & podcast host, on the three fundamental pillars (and I say, a must-have!) that propelled her to run and elevate her Interior Design business. Tune in to hear her advice and tips for becoming confident, consistent, and profitable in every project you undertake.
She is also giving away a free Welcome Guide template. Be sure to grab it to kickstart your marketing efforts and set yourself apart from your competitors.
What are you waiting for? Don't miss out on this treasure trove of insights!
Featured Guest:
Laura Thornton is the Founder and Creative Director of Thornton Design. Since founding the company in 1999, Laura has been committed to creating a new kind of interior design experience for her clients.
Drawing from her expansive experience in creative captivating interiors and managing a thriving design business, she's now opening the floodgates to knowledge for fellow interior designers via her insightful podcast called The Business of Beautiful Spaces.
Driven by Laura's fervent passion to educate and inspire, her podcast is more than just a sharing platform. It's a catalyst for growth and success in the design industry, hoping to embolden her fellow designers aiding them in their quest to increase confidence and accelerate success. Her podcast therefore serves as a treasure trove of insights curated to help burgeoning designers thrive in their respective businesses. It's about making the journey of design less daunting and more rewarding.
Why you’ve got to check out today’s episode:
- Discover the three fundamental pillars (a must-have) to thrive in the interior design industry
- Learn how to infuse confidence, consistency, and profitability into every project
- Use the Welcome Guide template to get your marketing efforts off to a great start
Check out the show notes >>> The 3 Must-Haves in Running a Profitable Interior Design Business With Laura Thornton
Click to get Laura's Free "Welcome Guide" Template
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
59\\ How To Charge Your Interior Design Skills With Confidence
How do you get paid for your interior design fees? How do you charge clients for your design projects?
Getting paid as an interior designer, whether you are a solopreneur or working for a design firm, is a hot topic at the conventions and markets, as well as within the interior design business coaching classes and courses.
The struggles of pricing your creative work and determining your value are real, and they often deter interior designers from fully embracing this fulfilling career.
In today's episode, I explore various charging strategies, emphasizing the importance of understanding your worth and how tracking every minute of your creative process can be a game-changer in managing projects efficiently and setting the right fees.
If you are looking for actionable strategies and empowering mindsets to help you confidently charge what you are worth and thrive in the world of interior design, this episode is for you.
You deserve not just a career, but a prosperous and fulfilling journey as an interior designer. Tune in, embrace your value, and let's elevate the design industry together! Don't settle for less; your creativity is worth more than you think. Take charge of your interior design destiny now!
Why you’ve got to check out today’s episode:
- Discover different charging strategies used by successful interior designers
- Understand the significance of recognizing and valuing your expertise and creative time as an interior designer
- Assess whether you estimate, track, and optimize your fees for your design projects effectively
Check out the show notes >>> How To Charge Your Interior Design Skills With Confidence
Related Readings:
- Forbes Home: How Much Does An Interior Designer Cost?
- US Bureau of Labor Statistics - National Estimates for Interior Designers
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
- Episode 30: Choosing Between 2-Year and 4-Year? What to Look For in an Interior Design Degree With Jill Hornbeck
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
58\\ Best Ways to Thrive in the Interior Design Business With Cathy Tonks
Are you struggling to grow your interior design business? Are you looking for ways to be more profitable while keeping your clients satisfied?
If this is you, you will love my conversation with one of my colleagues in the Sacramento area. Cathy Tonks's career path from bridal consultant to thriving interior designer is a testament to resilience, eagerness to learn new things, and creativity.
She shares the secrets to a thriving interior design business, from finding your niche to joining a designer buying group and forming essential partnerships.
Join us today as we guide you towards embracing collaboration, mentorship, and continuous learning, empowering you to create remarkable spaces and a thriving interior design business.
Featured Guest:
Cathy’s love for design, color, fabrics, and texture stems from her first career of 16 years in the bridal industry. To her surprise, when she and her husband launched a construction company, a whole new world opened up for her and she decided to return to school to obtain a degree in Interior Design.
In 2005, she opened her firm Designs With You in Mind INC, specializing in design-build projects. Kitchens and baths were her passion and she was able to use her experience in the construction industry to her advantage.
In 2009, Cathy partnered with a designer buying group that has access to a showroom with premiere materials and extended resources. The group, made up of other interior designers, has given Cathy the opportunity to mentor members and encourage them to grow their businesses and be profitable.
Cathy’s superpower is managing her team to help her create spaces that bring out the best in her clients. She has a passion for creating spaces that reflect who they are and the way they live. She is grateful for the gifts that have been given to her that allow her to have that vision.
Why you’ve got to check out today’s episode:
- Discover ways to pivot and grow your interior design business
- Learn how to leverage designer buying groups and develop a profitable business model
- Take the first step towards growth by seeking mentorship or joining a design group, and embracing collaboration
Check out the show notes >>> Best Ways to Thrive in the Interior Design Business With Cathy Tonks
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
57\\ 5 FAQs About the Interior Design Career
Is traditional schooling required to become an interior designer? This is a question I am often asked, and I asked it of my guest as well.
Today, I am answering that question with clarity and inspiration, along with the other frequently asked questions I get from my listeners.
And if you've ever pondered the difference between an interior designer and a decorator, I also delve into the nuances that differentiate the two roles. Explore the unique strengths of each role and find out which one aligns with your strengths and ambitions.
Whether you're fresh out of high school or embarking on a second career and are troubled by questions about the Interior Design Career, this episode is a guide to making informed choices that lead you toward success.
Your dream career is within reach, and it's time to take the first step.
If you have questions left unanswered, feel free to send them to me, either on Instagram or email me at podcast@rwarddesign.com. I'd love to hear from you.
Why you’ve got to check out today’s episode:
- Discover how age and life experiences can influence your educational choices in today's digital age
- Learn the importance of business insurance, even with an LLC, and safeguard your assets as an interior design entrepreneur
- Gain clarity on the roles of an interior designer and a decorator
Check out the show notes >>> 5 FAQs About the Interior Design Career
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Listen to Related Episode:
Episode 30: Choosing Between 2-Year and 4-Year? What to Look For in an Interior Design Degree With Jill Hornbeck
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
56\\ From Desk Job to Dream Job: DeAnna Mackensen's Interior Design Journey
Do you have a passion for design but are stuck or feel trapped in your current job?
In today's episode, I chat with my dear friend DeAnna Mackensen, a retired interior designer in Northern California. She shares her creative journey that started with her innate love for creativity and making things.
She also shares her experience of learning from others and how it has shaped her career as an interior designer. She emphasizes the value of gaining knowledge and skills from different sources, whether it be through formal education or personal interactions.
She also raised one common misconception about interior design and the importance of being compensated for the work of an interior designer.
Deanna's story is a testament to the fact that it's never too late to follow your passion and embark on a creative career. She didn't start off as an interior designer but found her true calling later in life.
If you are looking for career inspiration, tune in and get inspired and motivated to pursue your creative career.
Featured Guest:
DeAnna Mackensen has been serving satisfied clients in her residential design business since graduating from California State University, Chico, in 2009 with a BA in interior design. She is now retired from interior design.
With a love of textiles and artwork, she's pivoted into creating her own things and selling them on her Etsy shop. She began sewing at an early age and this skill helped her with her abstract design and fabrication of many different elements. She has a knack for customizing and personalizing her designs for her clients and think outside of the box.
Why you’ve got to check out today’s episode:
- Recognize the value of recognizing interior design as a professional career
- Learn to embrace your unique path and use your previous experiences to your advantage
- Identify your strengths and learn how to delegate/outsource tasks that are not within your expertise
Check out the show notes >>> DeAnna Mackensen's Interior Designer's Journey
NEXT STEPS:
Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
55\\ Celebrating a Year of Design Curious: Takeaways and Future Vision
ONE YEAR ON THE PODCAST?! Can you even believe it?
A year ago, we launched this podcast - Design Curious - and it is a whole year of incredible adventure. From figuring out how to even do podcasts to writing the episodes and interviewing people, it has all been an enjoyable process for me. I love doing it!
In this special episode, I talk about the journey from the first three episodes to now, Episode 55. Join me as I share my key takeaways from the past year, the exciting direction of the podcast, and the amazing people I've had the privilege to interview.
As we move forward, we promise to keep delivering episodes that cater to your curiosity, ensuring there's something for everyone. Plus, we're excited to hear from you! Your feedback is essential in shaping the future of Design Curious. So, don't hesitate to reach out, share your thoughts, and stay tuned for a special Q&A episode where we'll address your questions.
Thank you for an incredible year of support. Let's continue this amazing journey together as we explore the career of interior design!
Why you’ve got to check out today’s episode:
- Discover the MINDSET that sustained me, and adapt it to your own endeavors
- Learn how you can shape the future of Design Curious podcast
- Look back on a year of inspiration & empowerment, and celebrate with us
Check out the show notes >>> Celebrating a Year of Design Curious: Takeaways and Future Vision
NEXT STEPS:
Grab your freebies:
- Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
- Your Roadmap to a Career in Interior Design
- 3 Things I Wish I had known when I Started my Career
Listen to Related Episode:
Episode 53: Perfectionism: Its Impact on Interior Design Practices & How to Rise Above It
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
54\\ Words That Wow: How to Write Your Interior Designer’s Website Copy With Masha Koyen
In the world of Interior Designer websites, where a single picture can resonate with a thousand words, is copy truly essential? Or is it only a waste of resources?
Yes, your photos should speak volumes. They should speak for themselves. So the question is, do you still need words on your website? Can the pictures alone grab people's attention in just a few minutes?
Today on the podcast, I chat with Masha, an Interior Design Copywriter. She shares the common mistakes interior designers make when writing copy for their websites, and how she writes website copy that connects and sells.
Want to understand why copywriting matters for your interior design business? Listen in as we chat about website messaging (and lead magnets & email too!). We even discuss AI, such as ChatGPT, which proves the importance of a copywriter despite advances in artificial intelligence.
Featured Guest:
Masha Koyen is the Messaging Strategist and Copywriter behind Content Vertical. With over 20 years of professional writing experience, she is your word ninja, specializing in data-driven strategic copy that instantly engages your audience. She's the copywriter behind some kickass websites in the interior design industry.
Her signature REVEAL method, which blends research insights with brand elevation, ensures that your web copy speaks directly to your clients' innermost desires.
Drawing from 14 years of marketing expertise with global giants KPMG and Deloitte, Masha launched Content Vertical in 2019, carving a niche in website copywriting. Her journey was driven by a desire for more family time, making Masha not only a master of words but also of work-life balance.
Why you’ve got to check out today’s episode:
- Understand the power of storytelling in interior design copywriting
- Assess your existing website copy for mistakes and make the necessary adjustments
- Use the REVEAL Framework in crafting your compelling website copy
Check out the show notes >>> How to Write Your Interior Designer’s Website Copy With Masha Koyen
NEXT STEPS:
Grab your freebies:
- Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
53\\ Perfectionism: Its Impact on Interior Design Practices & How to Rise Above It
Interior Designers are typically perfectionists. For every design project, they spend countless hours tweaking and refining to produce the best design. Although they strive for perfection, they still feel unsatisfied. As a result, they become exhausted and frustrated, questioning whether their work will ever be good enough.
If this is you, then it's time to break free from the cycle of perfectionism and discover a new path to growth and fulfillment in your craft.
Join me in this episode as I explore the impact of perfectionism on our interior design practices. Together, let's learn how to cultivate a more flexible mindset, embrace imperfections, and thrive in our creative journey.
Tune in on this empowering episode.
Why you’ve got to check out today’s episode:
- Embrace your imperfections and use client feedback to improve your skill
- Break the cycle of perfectionism and cultivate a positive mindset toward a healthier, more balanced approach
- Uncover how your perfectionist tendencies influence your interior design dynamics so you can turn them into a driving force, not a hindrance
Check out the show notes >>> Perfectionism: Its Impact on Interior Design Practices & How to Rise Above It
NEXT STEPS:
Grab your freebies:
- Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Listen to Related Episode:
- Episode 41: Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction
- Episode 43: The Design World: Exploring the Intersection of Production Design and Interior Design with James Bartol
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
52\\ Mastering Interior Design Business: Tobi Fairley's Expert Tips for Success
Are you feeling frustrated and overwhelmed by the lack of success in your creative endeavors despite your best efforts?
You may be pouring countless hours into perfecting your designs but struggling to attract clients or generate sales. Maybe you're trying to navigate the complexities of running a business, but finding it difficult to make strategic decisions or manage finances effectively.
The pain of not seeing your hard work translate into entrepreneurial success can be incredibly disheartening, and I hear you.
In today's episode, I sit down with Tobi Fairley and talk about the importance of design skills and business knowledge for success in the interior design industry. We dive deep into how to navigate a career in interior design, the benefits of lifelong learning, and the rewards of taking well-analyzed risks.
Don't miss out on this enlightening conversation!
Featured Guest:
Toby Fairley is an innovation igniter, a thought architect, and one of the leading voices on reimagining what it means to run a successful creative business in an equitable and sustainable way.
As the host of the Design You Podcast, Toby delivers a life-altering inspiration for creative entrepreneurs mixed with tactical business advice, and unfiltered aha moments on topics most business gurus won't dare to cover.
She has been featured in many publications. When Toby is not running her high-end residential interior design firm, leading her online membership community for ambitious creative professionals Design You, or recording an episode for her top-rated podcast, you can find her working on her upcoming book, Thinking Deep Thoughts, about how to change the world painting or curled up with a few good books and spending time with her family and two pups.
Toby lives in Arkansas with her attorney husband and her teenage daughter who has just gone to college.
Why you’ve got to check out today’s episode:
- Explore the appeal of taking well-calculated risks and setting the pace in your field of expertise
- See the impact of continuous learning and structured education in attaining professional growth
- Realize the importance of having a strong foundation in both design skills and business knowledge for lasting success
Check out the show notes >>> Mastering Interior Design Business: Tobi Fairley's Expert Tips for Success
Links Mentioned:
NEXT STEPS:
Grab your freebies:
- Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
51\\ A Designer's Passion: from Wallpaper to Running a Full-Service Interior Design Firm With Selena Lewis
Did you know that wallpaper is still way in? Are you open to using wallpaper in your design projects?
In today’s episode, I have a fascinating conversation with Selena Lewis, a professional interior designer known for her eclectic style. We dive into her journey in the design world, how she started her business, her unique design style, and her expertise in incorporating playful wallpapers, rich textures, and bold patterns into her projects.
She reveals how she found her niche in wallpaper, a design element often overlooked or underutilized, and discusses the importance of educating clients about the transformative power of wallpaper in creating truly exceptional spaces.
We also discuss an important pain point that many designers face: how to get paid for your calling. So, don't miss out on this inspiring episode as Selena Lewis brings her expertise and passion for wallpaper to the forefront, encouraging aspiring and established designers alike to embrace their own unique design paths.
Featured Guest:
Selena Lewis is a professional Interior Designer based in Atlanta, Georgia, who prides herself on her thriving business that is built on client testimonials. Her outstanding work has recently been recognized in Atlanta’s My Home Improvement Magazine as a Top 10 Rising Star In The Home Improvement Industry.
Her design style is eclectic, with a penchant for incorporating playful wallpapers, rich textures, and bold patterns to elevate spaces. She is skilled in blending different styles to create unique and personalized interiors for her clients.
Why you’ve got to check out today’s episode:
- Discover 5 ways to differentiate yourself as an interior designer in a competitive market
- The importance of visualization and hands-on interaction with clients
- Use the 10 tips on getting started in Interior Design without returning to school
Check out the show notes >>> A Designer's Passion: from Wallpaper to Running a Full-Service Interior Design Firm With Selena Lewis
NEXT STEPS:
Grab your freebies:
- Take the QUIZ!! Find Out What Type of Interior Designer You Should Be!
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
50\\ Key Elements for Your Interior Design Website That Attract Premium Clients With Robyn White
Does your website leave a strong online impression and attract those premium clients you've been dreaming of?
To build a website that continues to bring new & premium clients, you need to take a strategic approach.
In today's episode, we delve into the key elements that can make or break your interior design website. Our special guest, Robyn White of RDW Design Studio, shares her expertise and insights on how to optimize your website to attract premium clients. She emphasizes the importance of consistent branding, and the use of a clear call to action (CTA) to guide visitors towards the primary goal of your website. She also highlights common mistakes to avoid when designing a website.
So, if you are an interior designer looking to optimize your website, don't miss this treasure trove of invaluable insights and practical tips for creating a strategic and effective website that stands out in the competitive interior design industry.
What are you waiting for? Listen now!
Featured Guest:
Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located in Cape Cod. She offers a refined website design experience for clients who value quality and want a strategic, sophisticated, and simple website design so they can book more premium clients.
Robin specializes in helping interior designers, architects, builders, and stagers elevate their websites so that it reflects the high-quality work they provide and so their business has the online home it deserves.
Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online. She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie duck through her supportive streamlined and stress-free design process.
Robin designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients.
Why you’ve got to check out today’s episode:
- Answer the 6 questions you should ask yourself before updating your website
- Assess your existing website for blunders and make the necessary adjustments
- Design your website with the 5 must-have pages to attract premium clients
Check out the show notes >>> Key Elements for Your Interior Design Website That Attract Premium Clients With Robyn White
Links Mentioned:
- Instant Website Upgrade: https://rdwdesignstudio.com/website-upgrade/
- Design Curious Podcast Show Notes: rwarddesign.com/podcast
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Listen to Related Episode:
Ep49: Which Interior Designer Path Should You Take? Answer My 6-Question Quiz to Find It Out
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
49\\ Which Interior Designer Path Should You Take? Answer My 6-Question Quiz to Find It Out
Hey, curious creatives! I've got something exciting to share with you all. I created a fun quiz to help you find out what type of interior designer you should be. It's quick and easy, with just six simple questions, and you'll gain valuable insights into your personal style, design preferences, and the type of environments that fuel your creative fire. The quiz will ultimately lead you to your design niche.
I've also discussed the four conclusions or result answers - Residential, Commercial, Hospitality, or Spatial Experience Design, shedding light on the different roles, approaches, and challenges each one presents.
Interior Design is so diverse, but there's something for everyone in this creative field! And if you're multi-faceted like me, try the quiz a few times and see how your answers lead to different outcomes.
So, whether you've just discovered your passion for interior design or are looking to refine your skills and explore new horizons, tune in, take the quiz, and let me help you on your journey to becoming an interior design pro!
Lastly, share your quiz results with me on Instagram at @rwarddesign. I can't wait to see what kind of Interior Design you should be doing! Let's stay creative and enjoy the remaining interviews in our summer series together!
Click here to take the quiz!
Why you’ve got to check out today’s episode:
- Discover the 4 conclusions/results I reached for this quiz & analyze each role and type
- Determine what kind of interior design suits your unique strengths and interests
- Learn about spatial experience design and its connection to retail, museums, and set/production design
Check out the show notes >>> Which Interior Designer Path Should You Take? Answer My 6-Question Quiz to Find It Out
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Listen to Related Episode:
34\\ Hospitality Design: 5 Key Considerations for Aspiring Designers with Jessica Marshall
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week..
48\\ From Chaos to Cash Flow: The Transformative Power of Hiring a Bookkeeper for Your Design Business With LoriAnn Kuntz
Are you an interior designer who is struggling to keep track of your finances? Many interior designers find bookkeeping to be a daunting task. It can be time-consuming, challenging, and even stressful. If you're one of those designers, you're not alone. That's why I invited LoriAnn to discuss the importance of hiring a bookkeeper for your interior design business.
As a virtual bookkeeper and fractional CFO who specializes in working with interior designers, she knows firsthand the challenges that designers face when it comes to finances. She talks about the importance of hiring a bookkeeper to keep track of your income and expenses, prepare financial reports, and file taxes; and how this can alleviate stress and bring peace of mind to creative professionals. She shares her expertise on the differences between tax accountants and bookkeepers, highlighting the value of having a bookkeeper throughout the year, not just at tax time.
So whether you're ready to hire your first bookkeeper or you prefer doing it yourself, I encourage you to listen to this episode and learn why hiring a bookkeeper is so crucial for interior designers and how to find the right one for your business.
Featured Guest:
LoriAnn Kuntz is a virtual bookkeeper and fractional CFO for creative entrepreneurs. She is the owner of LoriAnn Kuntz Virtual Bookkeeping, a boutique creative bookkeeping firm that specializes in Done-for-You monthly bookkeeping, fractional CFO services, and helping people get off the ground and how to keep track of their finances.
Her goal is to bridge the gap between traditional accountants and business owners. With 35-plus monthly DFY (Done-for-You) bookkeeping clients in the industry, she has the insight and experience to help you uplevel your business while removing the stress and burden of managing your finances. Whether you're just starting out or you've been in business for years, her mission is to help creatives feel peace about their finances, while growing their profit and confidence.
Why you’ve got to check out today’s episode:
- Identify the 5 reasons why people are anxious about their finances and understand the importance of tailoring financial advice individually
- Discover the #1 challenge faced by interior designers in business
- Compare her top 3 bookkeeping software recommendations and find out why you should DIY your books using spreadsheets first
Check out the show notes >>> From Chaos to Cash Flow: The Transformative Power of Hiring a Bookkeeper for Your Design Business With LoriAnn Kuntz
Links Mentioned:
- DIY Bookkeeping Templates: https://www.loriannkuntz.com/shop
- The software I use for my finances: https://www.studiodesigner.com/
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
47\\ The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper
Are you struggling to drive traffic to your interior design website? Are you looking for ways to improve your business's online presence?
If so, why not consider Pinterest as a powerful search engine and marketing tool for your business?
In this episode, I explore the world of Pinterest with Pinterest marketing expert, Vanessa Cooper. She shares her expertise in leveraging Pinterest SEO and incorporating local keywords to reach your target audience effectively. She also provides helpful tips on using Canva to create amazing pins that can bring traffic even years later.
Tune in to unleash your creativity, tap into the immense potential of Pinterest, and transform your design business with the ultimate tool for visual inspiration and client attraction.
Featured Guest:
Vanessa Cooper is a Pinterest marketing expert and content creator providing Pinterest marketing, copywriting, and graphic design services to small and large business owners.
She is a wife, mother, and crazy plant lady described as a fruit loop in a bowl of Cheerios. Locally recognized as one of the best social media marketing agencies, she uses her Pinterest marketing skills, creative thinking, and powerful words to capture the attention of your target audience and grow your business.
If you want your business to thrive on Pinterest with stellar Pinterest marketing management or an entertaining yet informative blog filled with capturing content that keeps your audience wanting more, then Vanessa is the right person to help your business thrive.
Why you’ve got to check out today’s episode:
- Discover how Pinterest can be used as a powerful search engine to attract clients and skyrocket your design business
- Learn how to optimize your Pins with captivating images, creative text overlays, and engaging content that resonates with your ideal clients
- Evaluate your existing pins to determine what works best for your business
Check out the show notes >>> The Power of Pinterest: How to Boost Traffic to Your Interior Design Business With Vanessa Cooper
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
46\\ From Doubt to Success: Overcoming Challenges in Interior Design and Architecture with Robert Ancill
Have you ever dreamt of a career in design or architecture but been told not to pursue it? Well, you are in for a treat!
Join me today as I sit down with my special guest Robert Ansell, CEO of TNI Design. Robert takes us through his incredible path from being told not to pursue architecture to creating restaurant design and concept development to starting an agency & expanding his services to include interior design and architectural projects. Along the way, he encountered doubts and obstacles, but his unwavering persistence and passion for design propelled him forward.
Robert also shares the exciting and innovative projects he is currently working on, including an eco-village and a groundbreaking venture to design livable spaces on Mars. He also talks about the upcoming trends in the restaurant industry, from interactive ghost kitchens to the integration of robotic technology, and explores the use of sustainable materials in architecture and interior design.
So, tune in for an inspiring conversation filled with valuable insights and advice.
Featured Guest:
Robert Ancill is the CEO of TNI Design, an architectural design agency that specializes in restaurants, hotels, luxury, and eco homes.
With over 25 years of experience, Robert has designed over 89 new brands and 800 restaurants or cafes opening or remodels for clients in 24 countries. Some of his notable projects include designing multiple high-profile restaurants and hotel brands as well as providing interior design services to several businesses in the hospitality industry.
When he is not busy working, Robert enjoys photography as a hobby. His work has been featured in several magazines & websites and on his website, Introspective Lense.
In 2020, Robert authored a book called post-COVID-19 Reboot, a forecasting guide to opening restaurants, bars, and hospitality businesses after the quarantine period was lifted in 2021.
Why you’ve got to check out today’s episode:
- Discover how embracing creative opportunities, learning through internships, and thinking outside the box can lead to a fulfilling and successful career in the design industry
- Understand the importance of client interfaces and adapting to new technologies for the growth of your interior design business
- Learn some sustainable and eco-friendly materials you can use on your next project
Check out the show notes >>> From Doubt to Success: Overcoming Challenges in Interior Design and Architecture with Robert Ancill
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com (https://rwarddesign.com/) to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
45\\ 4 Smart Ways to Build an Interior Design Portfolio That Stands Out
Do you want a polished and professional interior design portfolio but don’t know where to start?
A portfolio is critical to your interior design career since it showcases your skills and experience. A well-crafted portfolio can help you land your dream job or project, but creating one can be daunting.
In this episode, I share tips and tricks that will help you create a portfolio that impresses potential clients and employers. I also explain why it is necessary to create one for your interior design career.
So, if you are unsure what you should include in your portfolio and how to make it look best and stand out, this episode is for you. Listen to this episode so you can start creating your portfolio today!
And, if you need help reviewing & polishing your portfolio, join My Design Mentor.
Why you’ve got to check out today’s episode:
- Discover the 4 ways to build a portfolio that will make your work stand out
- Use the portfolio-building tip so you can start creating your portfolio right away
- Learn how the My Design Mentor program can help you polish your portfolio
Check out the show notes >>> 4 Smart Ways to Build an Interior Design Portfolio That Stands Out
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com (https://rwarddesign.com/) to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
44\\ Career & Business Secrets of a Successful High-End Residential Interior Designer With Nina Parvaresh
Every interior designer, whatever stage it may be, faces several problems and challenges - from promoting oneself to selling ideas to finding the right clients and managing their budgets & expectations, and so much more. No doubt, interior design is challenging!
Whether you are just starting your career in interior design and lack confidence or are faced with a roadblock as an established designer, you need to hear the story of my special guest today.
In this episode, I sit down with Nina Parvaresh, a highly successful interior designer specializing in high-end residential projects. She generously shares insights, practical advice, and insider tips to help both up-and-coming designers and established ones thrive in this field.
Nina's fearless approach to learning and experimenting, how she picked herself up after all her struggles and moved past them, and of course, her unique design process are all inspiring.
So tune in, learn her secrets, and get ready to conquer your design challenges!
Featured Guest:
Nina Parvaresh was born and raised in a charming town an hour away from Paris. She studied Architecture at the École d’Architecture de Paris-Malaquais in the distinguished Les Beaux-Arts site in Paris.
Her approach to work is holistic. The boundaries between the divisions of the field, from lighting to structural design to FF&E, inspired her to build something that could carry the project through, fully and completely, without jeopardizing or compromising on the thread that ties the whole characteristic narrative of the project together. In her curiosity, she explored so many fields that she was not specialized in, learning how to become an interior designer and a lighting designer. She even learned a lot about things she disliked, including plumbing and automation systems, which still causes her anxiety.
She has incredible projects all over the world (think Middle East, Dubai, Europe).
Why you’ve got to check out today’s episode:
- Discover the key ingredients that will make you and your projects stand out
- Gain insights into building and maintaining strong relationships with contractors, artisans, and suppliers
- Learn effective strategies for managing client expectations and delivering exceptional client experiences
Check out the show notes >>> Career & Business Secrets of a Successful High-End Residential Interior Designer With Nina Parvaresh
Special Offer exclusive to Design Curious listeners only!!!
Get FREE ACCESS to Ericka Saurit's The Brand Storytelling Masterclass - a step-by-step masterclass to get you to craft unforgettable brand narratives in just a few short hours.
Get Free Access in 3 easy steps:
Step 1: Listen to Episode 38: How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Step 2: Leave Design Curious podcast a Star Rating and Review on Apple Podcasts or Podchaser (if you're not an Apple user)
Step 3: Take a screenshot of your review and email it to podcast@rwarddesign.com OR post it to Instagram and tag me @rwarddesign
This offer is good for June only...
Connect With Me:
- Email: podcast@rwarddesign.com
- Instagram: @rwarddesign
- Website: rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
43\\ The Design World: Exploring the Intersection of Production Design and Interior Design with James Bartol
Are you curious about what production design is?
Are you wondering if an interior designer can be a production designer?
Well, in this episode, I interview James Bartol, a New York City-based production designer working primarily in the film and television industry. He shares his journey of becoming a production designer and how his craft crossover with the principles of interior design. He also tells about the responsibilities, challenges, and creative decisions that go into shaping the visual identity of a film or TV show.
Join us on this episode as we explore the captivating world of production design and delve into its intriguing connection with interior design. Whether you are a film enthusiast, an interior designer, or simply curious about the magic behind the scenes, this episode will provide a unique perspective on the artistry that shapes our visual world.
And if you are wondering if production design is worth pursuing, this episode is for you.
Featured Guest:
James Bartol is a New York City-based production designer working primarily in the film and television industry. He received his BFA in Film & TV production at NYU Tisch School of the Arts.
James' production design credits include a variety of Feature and Short films that have screened at festivals worldwide. His client base ranges from film to print and includes Levi’s, Nordstrom, Estée Lauder, TruTV, Investigation Discovery, and MTV.
Most recently, James has been sharing his experience with the next generation of filmmakers as an adjunct professor teaching production design classes at Montclair State University.
Why you’ve got to check out today’s episode:
- Examine the similarities and differences between a production design and an interior design
- Identify the biggest challenge of a production designer and its solution
- Assess whether production design is the right career for you
Check out the show notes >>> The Design World: Exploring the Intersection of Production Design and Interior Design with James Bartol
Special Offer exclusive to Design Curious listeners only!!!
Get FREE ACCESS to Ericka Saurit's The Brand Storytelling Masterclass - a step-by-step masterclass to get you to craft unforgettable brand narratives in just a few short hours.
Get Free Access in 3 easy steps:
Step 1: Listen to Episode 38: How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Step 2: Leave Design Curious podcast a Star Rating and Review on Apple Podcasts or Podchaser (if you're not an Apple user)
Step 3: Take a screenshot of your review and email it to podcast@rwarddesign.com OR post it to Instagram and tag me @rwarddesign
This offer is good for the month of June only...
Connect With Me:
- Email: podcast@rwarddesign.com
- Instagram: @rwarddesign
- Website: rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
42\\ The Future of Interior Design: Sustainable and Responsible Solutions With Leah Connolly
Did you know it doesn't take much to live an eco-friendly lifestyle? It all starts with consumer awareness. And who better to educate consumers than interior designers?
After working for years in various design firms and realizing how much waste the interior design industry generates, Leah Connolly, my special guest in this episode, started her own firm advocating for sustainable interior design.
Join us as we discuss how she started and her challenges when sourcing sustainably-focused brands. Leah also shares tips for finding non-toxic products for large surfaces that ensure a healthier living environment.
If you are an environmentally conscious interior designer, or if you considering a niche in sustainable interior design, tune in as we explore the exciting possibilities in sustainable interior design.
Featured Guest:
As an extrovert, Leah Connolly loves talking with clients and learning what they value most. After graduating from UC Davis, she worked for a few Sacramento interior designers. She is an award-winning interior designer, LEED Green Associate, and a Certified Interior Designer.
As the climate changes, she's looked closely at the design industry and the waste and chemicals it creates. Witnessing firsthand waste and harmful chemicals generated, she took a stand. Leah founded Studio Connolly in 2020 with a mission to lessen the environmental impact of design. Her priority is to partner with sustainably-focused brands to reduce waste at home and recycle as much as possible.
Why you’ve got to check out today’s episode:
- Explore innovative sustainable interior design practices to transform your client's space
- Discover the value of hands-on experience in business development
- Find out why sustainable design is the future of interior design
Check out the show notes >>> The Future of Interior Design: Sustainable and Responsible Solutions With Leah Connolly
Special Offer exclusive to Design Curious listeners only!!!
Get FREE ACCESS to Ericka Saurit's The Brand Storytelling Masterclass - a step-by-step masterclass to get you to craft unforgettable brand narratives in just a few short hours.
Get Free Access in 3 easy steps:
Step 1: Listen to Episode 38: How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Step 2: Leave Design Curious podcast a Star Rating and Review on Apple Podcasts or Podchaser (if you're not an Apple user)
Step 3: Take a screenshot of your review and email it to podcast@rwarddesign.com OR post it to Instagram and tag me @rwarddesign
This offer is good for the month of June only...
Connect With Me:
- Email: podcast@rwarddesign.com
- Instagram: @rwarddesign
- Website: rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
41\\ Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction
Do you need help communicating with your interior design clients? Do you want to interact with your potential clients more effectively and close a project?
I got you! In today's episode, I discuss the different personality types and their impact on effective communication.
Knowing your clients' different personality types will help you better understand how they communicate. Plus, you can customize your approach to each person to get to know them better and build stronger relationships.
Join me for today's episode to learn more about personality types and how understanding them impacts your interior design career or business.
Why you've got to check out today's episode:
- Assess how understanding personality types can benefit your interior design projects
- Find out how to understand yourself and others better by taking 4 personality tests (plus 2 bonus fun tests)
- Discover 6 ways to make people like you and 5 ways to persuade them through your presentation
Check out the show notes >>> Personality Types Test: An Interior Designer’s Tool for Improving Clients' Interaction
Get to know Our Team based on our personality types.
Links Mentioned:
Books Mentioned:
BONUS TESTS: Hogwarts House and Which Friends Character Are You?
Special Offer exclusive to Design Curious listeners only!!!
Get FREE ACCESS to Ericka Saurit's The Brand Storytelling Masterclass - a step-by-step masterclass to get you to craft unforgettable brand narratives in just a few short hours.
Get Free Access in 3 easy steps:
Step 1: Listen to Episode 38: How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Step 2: Leave Design Curious podcast a Star Rating and Review on Apple Podcasts or Podchaser (if you're not an Apple user)
Step 3: Take a screenshot of your review and email it to podcast@rwarddesign.com OR post it to Instagram and tag me @rwarddesign
This offer is good for the month of June only...
Connect With Me:
- Email: podcast@rwarddesign.com
- Instagram: @rwarddesign
- Website: rwarddesign.com
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
40\\ How an Actress Turned Interior Designer Built Her Signature Virtual Design Offer with Alexis Peters
Do you get excited about something that gets you out of bed in the morning? That’s the case for my guest this week, Alexis Peters, who had an exciting journey from acting and production design to interior and virtual interior design.
What made her get into interior design? That voice in her head has been bugging her since she was a child. After years of putting it under the rug, she finally decided to do something about it.
From designing her own apartment to helping her mother redesign her home virtually, she found her magic and turned to make mistakes into a career by providing stylish and affordable interior design for all.
So if you’re ready to help others live better through design while making money and feeling fulfilled simultaneously, listen to this episode. Alexis can help you find your voice as a designer and craft your signature offer.
Featured Guest:
Alexis Peters is a Nashville-based interior designer with an exciting journey from acting and feature film production design to running her successful Virtual Design business.
Combining her passion for film and design, Alexis has learned to create stunning spaces on a budget, making her services accessible to many clients. With certifications in interior design, home staging, KonMari organization, and even Pilates, she brings a well-rounded approach to her designs.
If you're looking for expert advice on creating your signature offer, building a solid portfolio, and gaining exposure in the design industry, Alexis's unique perspective and experience make her an ideal source of inspiration and guidance.
Why you’ve got to check out today’s episode:
- Examine Alexis’ Virtual Design Process and create your signature offer
- Build a solid interior design portfolio from scratch without any experience
- Discover the 3 Advantages of Virtual Design over Interior Design
Check out the show notes >>> How an Actress Turned Interior Designer Built Her Signature Virtual Design Offer with Alexis Peters
Links Mentioned:
Marie Forleo’s B-School: https://www.marieforleo.com/bschool
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Check out the best books every interior designer should have here.
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
39\\ 3 Reasons Why You Should Charge for Initial Interior Design Consultations & Highlight Your Expertise
Are you wondering whether you should charge for your initial design consultation or not?
Are you tired of giving away your time and knowledge for free during consultations?
In this week’s episode, I have the solution to help you monetize your consultations and showcase your professionalism. How? With paid consultation fees!
I discuss how to charge for consultations so you can demonstrate your expertise and value as an interior designer. As a result, you will increase your income and attract higher-paying clients who value your skills and abilities.
Since charging for initial consultations is controversial in the interior design industry, I'd love to hear your thoughts about it. And if you disagree with me and you have some great points, you'd like to bring up, reach out to me and let me know what you think. So we can talk there because I love hearing all sides of this story.
Why you’ve got to check out today’s episode:
- Examine the controversy surrounding charging for initial consultations in the interior design community
- Identify the 3 reasons why you should charge for your initial consultation
- Discover ways to deliver more value to your interior design clients
Check out the show notes >>> 3 Reasons Why You Should Charge for Initial Interior Design Consultations & Highlight Your Expertise
Links Mentioned:
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Listen to Related Episode:
Check out the best books every interior designer should have here
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...
38\\ How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Interested in interior design but wondering what else you can do? Guess what? There is so much more to interior design! A world of exciting opportunities awaits you.
This week's guest, Ericka Saurit, is a former interior designer turned brand marketer. We are fortunate to have her share her motivational story with us. Remember Bethany from Episode 18? It was an inspiring move to get into coaching. Ericka's journey is just as empowering too.
Interior Design isn't just about one-on-one projects. There's a whole world of possibilities to explore.
Listen to Ericka's episode about branding, messaging, and marketing to level up your interior design career or business.
It's incredible how interior design opens doors to new passions and opportunities. So take advantage of this chance to broaden your horizons.
Why you’ve got to check out today’s episode:
- Discover how to find success in marketing during tough economic times through the art of storytelling
- Map out your brand marketing using Ericka’s E3 Strategy
- Outline the parts of the marketing funnel and understand the importance of working with a brand strategist
Featured Guest:
Ericka Saurit has been a designer and marketer in the home industry for 23 years and has worked with GE, P&G, Beijing Olympics 2008, and Shanghai Natural History Museum throughout her career. By using strategy, storytelling, and insight, she helps her clients transform their brands.
After completing her marketing and business strategy studies at the University of California, Berkeley, Ericka began working in brand marketing for the design industry in 2011. She has also earned certifications in brand storytelling from IDEO and brand strategy and social media marketing, which she pursued after her career in design education.
Her extensive experience as a global brand marketing leader includes developing digital products and brand strategies for Airbnb in San Francisco. In addition, she's involved in designing immersive brand experiences for companies like Tag Heuer and Estée Lauder. Also, she has created award-winning messaging and engagement strategies for prominent home lifestyle brands across the United States, Europe, and Asia.
Connect with Ericka Saurit:
- Website: sauritcreative.com
- Instagram: @sauritcreativ
Check out the show notes >>> How Storytelling & Brand Marketing Will Level Up Your Interior Design Career With Ericka Saurit
Links Mentioned:
Ericka's Brand Audit: sauritcreative.com/brandaudit
NEXT STEPS:
Grab your freebies:
Join the Design Mentor to kickstart a successful career in interior design!
Enroll in Business of Design with Kimberly Seldon or DesignYou with Tobi Fairley today to scale your interior design business!
Listen to Related Episode:
Email me at podcast@rwarddesign.com if you have suggested topics
DM me on Instagram at @rwarddesign if you have a burning question
Leave me a rating and review! Click here.
Visit my website at rwarddesign.com to learn more about my services
Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...