More Sauce Podcast

Today, we're sailing into the territory of Premium Outsourcing. It's a realm many have ventured into, yet few seem to conquer. Are you ready for the journey? Well, anchor's aweigh!

So, let's face it. One of the major reasons we tend to outsource is to save money.

However, there's a fine line between budgeting and underpaying, and that's where we often get it wrong. Have a listen and let me explain.

Get ready for another enlightening episode of 'More Sauce' with your host, Benjamin Williams, as we delve into the crucial world of outsourcing. This episode unravels the '3 Honest Truths About Outsourcing', providing must-know insights for entrepreneurs, leaders, and business owners alike.

We debunk the notion that outsourcing is merely about cost-cutting, highlighting its role as a strategic partnership that brings valuable expertise into your business.

Communication's pivotal role in bridging cultural and language gaps gets its fair share of the spotlight, as does the significance of viewing outsourcing as more than just a transaction - it's about building and nurturing a mutually respectful relationship.

Join us in this episode as we unveil these truths to help you optimize your outsourcing efforts.

Today is my 4th year in business.
Instead of just bragging about my successes,
I thought I'd share my biggest blunders as a founder
so you can avoid them.
Here are the four dumbest things I did:
- I got too obsessed with one idea and refused to change direction even when it made no sense. Don't be like me - pivot if you need to!
- I started chasing shiny new ideas and needed to remember about the main business. Rookie mistake, I know—goodbye growth.
- I held on to clients who were more toxic than an overripe avocado. Listen, not every client is worth the money - trust me, your mental health and your team will thank you.
- When things got stressful, I stopped taking care of myself. Pro tip: don't do that. It's hard to run a business when you're a walking zombie.
So.. happy 4 years to us!

On today’s episode, we’ll discuss why it’s important to identify your ideal customer, how to do it, and how to effectively target them to grow your business.

Australian designers vs Filipino designers, is there a difference? And if so, how can you go about creating dynamic relationships that generate out-of-this-world work? Find out on today's episode.

Yeah, I said it.
I run and operate(ed) this type of service, but after hearing from our clients and our team—there is a better way that:
✅ dramatically improves client satisfaction,
✅ makes our staff happy,
✅ provides stable growth and revenue.
Come along as I share our wins, fails and learnings on the reinvented podcast.
'Design Sauce'

What exactly is a discovery ad?  Find out why they are great, and how to create one for your business in today's episode of 55. 

Not sure what to post on Linkedin? In today's episode, find out 5 quick and easy content ideas for Linkedin and bonus tips for extra organic exposure. 

Do you want your Black Friday Sale to get noticed? Then you'll want to listen to this episode.  We're talking about 7 ways to make your campaign noticed in a sea of campaigns.   From how to design your ad through to your landing page.  Check it out. 

Kurt is here to share what he thinks make a great leader,  in today's episode of The 55 Podcast. 

In Today's episode, we catch up with Kurt, the Head of Country Philippines and discuss his visit to Australia and what he has learnt about working in an Aussie start up.

Stop boring people with your PowerPoint Presentation, listen to this episode and discover how to engage and tell a story to captivate your audience. 

Testimonials will scale your lead generation, find out how to get killer testimonials and what makes a good testimonial in this episode. 

In today's episode, Ben & Anna talk about the basics of podcasting, plus some technical insights into the equipment we use on the 55 podcasts, the different type of mics and what might be best for your setup and budget.

Over 30% of founders suffer from entrepreneurial depression, in this episode we talk about why its so important to do nothing. 

In today's episodes, we are busting remote worker myths and discussing why you should look to the Philippines for your next remote worker.

Test your knowledge of mascots in today's episode of the 55 Podcast.  Find out how mascots can elevate your brand and tell a unique story.

In today's episode, we're chatting about the rise of the QR code and why it's so god damn good for the planet.

Are you guilty of throwing up a rainbow social icon during pride month?  Find out what Rainbow Washing is, how to avoid it, and become a faithful corporate ally of the LGBTQIA+ Community. 

Today on the 55 Podcast, we catch up with Anna to find out what's been happening over the last ten months.

Plus, Ben & Anna introduce the new and improved podcast format!

Podcast is getting a makeover, find out more on today's announcement. 

Are your fonts suitable for your audience?  Listen to today's episode to find out!

Here are 5 Simple Steps To Annoy Your Graphic Designer. 😡

Designers this one is for you.

If you’re not a designer, I hope these tips will make your relationship with your designer a little more productive and sometimes more fun.

Make love not war with your design team.

Know the different types of creative licenses to avoid being sued over your next marketing campaign.

Getting frustrated spending thousands advertising your eBook, and no one seems to want it?  Then listen to this episode to get those prospects signing up to your mailing list. 

Find out when & how much to post and what social media platforms you should be on in this special episode with Teila from The Social Palette.

If you want to get in touch with Teila you can find more about her Social Media Marketing at https://www.thesocialpalette.com.au/

Don't you dare add another font to that canva design Sally; well, until you at least listen to this episode of Design That Scales. 

Struggling to get what you want out of your design team?  Does it come close but not quite nail it? Try these five tools to help share inspiration with your creative crew.

Time and time again, we get asked to add too much copy to Facebook ads and social posts. So what is the correct amount? Find out in this episode.

If that isn't enough, find out how infographics can help tell a visual story for your viewers.

On Wednesday's we wear pink, but should you?  Check out today's episode to see if pink is a good match for your brand or if you should sit somewhere else.

In today's podcast, Ben covers one of the biggest requests from clients, that they don't actually want.  Find out how to brief your designer to get what you really really want.  Zigazig ah.

What do designers and Patrick Bateman from American Psycho have in common?  Their love for business card designs... not sure what you were thinking.  Find out how to get the best business card from your designer in today's episode. 

In today's episode, Ben talks about the 7 biggest mistakes he made over the last two years that have hindered the growth of 55 KNOTS.   Find out what they are, and if you're making the same mistakes.   

You want to Bamba?
You wanna chill with the big boys?

Learn these basic design principles, to take your documents and marketing to the next level.
Your viewers will thank you.

We like things a little strange here at 55 KNOTS, and this is one of our absolute favourite types of advertising.  Find out what it is, why its a good for stopping the scroll and how to do implement this style of design in your business.  

Better late then never?  Check out these design ideas to kick start your new year, and create some designs with your designer that will increase brand recall.

Creating a new offering, but not sure if it should be part of your new brand, have its own sub-brand or be it's own complete identity?  Then today's episode is for you.  

Find out why podcasting is super easy and one of our favourite forms of organic content in our latest episode for 2021.

"Why is my designer so slow?" 🐌

Contrary to popular belief, your designer isn't deliberately taking their time to create your creative masterpiece.

Often there are other factors at play within your design brief and designers day that could be contributing to your perceived perception of design speed.

It's a FAQ we get asked here at 55 KNOTS, "how long will [project] take", and it's often 'how long is a piece of string'.

Design is an art form and everyone's tastes of what they consider good design are different. (It's why everyone has their own choice of art hanging in their homes).

This means some projects have no revisions and others have more, which can add time to your design delivery.

But, there are some reasons the design process might feel slow, but there are ways you can speed it up.

Here are our favourite picks of what's Hot in 2022.  History's repeating itself and we're all for it. (Well except the last two years).

One thing is for sure, next year is going to be colourful. 

If you're tired, burnt out and sick of working in your business and are wondering if outsourcing can help you free up headspace and scale—then today's episode with business coach Ryan Drake will be a real treat.

Time to lean into some festive cheer.  If you're looking for some Christmas inspiration check out these 7 quick and easy design tips to bring some joy to your world. 

This is your monthly dose of design ideas for December.  🎅

In today's episode, we answer one of our most frequently asked questions, "where do I start?!"   Discover the fundamentals of creating a slick brand for your business, whether you're launching for the first time or undertaking a rebrand. 

In today's episode of design that scales we are talking about all things email signatures, what's best practice and what you need to include and drop from yours. 

Visit 55knots.com.au if you want some help designing your signature.

Imagine this you hire a designer to create you some stunning slides, but it doesn't look how you wanted or work the way you hoped.

Sound familiar?

Here are three reasons that might be the case in today's episode of design that scales.