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Design That Scales

Design That Scales

A non-designer’s go-to source to get the latest design tips and tricks to scale their business.

Hosted by Founder and Creator Director of 55 KNOTS, Benjamin Williams, these episodes are packed with scroll-stropping advice, resources, recommendations and inspiration to unlock your creative genius and scale your business.

Learn how to harness your Kreative Kraken by coming on a journey of graphic design and video excellence. Follow creative tests, learnings, wins and design trends to discover what your brand could look like at peak impact.
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30: 5 Design Ideas for December

Design That Scales

39: What the heck is oddvertising?
We like things a little strange here at 55 KNOTS, and this is one of our absolute favourite types of advertising.  Find out what it is, why its a good for stopping the scroll and how to do implement this style of design in your business.  
January 19, 2022
38: Three January Design Ideas
Better late then never?  Check out these design ideas to kick start your new year, and create some designs with your designer that will increase brand recall.
January 17, 2022
37: Should you create a new brand or a sub-brand?
Creating a new offering, but not sure if it should be part of your new brand, have its own sub-brand or be it's own complete identity?  Then today's episode is for you.  
January 10, 2022
36: Why you should try Podcasting in 2022.
Find out why podcasting is super easy and one of our favourite forms of organic content in our latest episode for 2021.
December 21, 2021
35: Why your designer is slow.
"Why is my designer so slow?" 🐌 Contrary to popular belief, your designer isn't deliberately taking their time to create your creative masterpiece. Often there are other factors at play within your design brief and designers day that could be contributing to your perceived perception of design speed. It's a FAQ we get asked here at 55 KNOTS, "how long will [project] take", and it's often 'how long is a piece of string'. Design is an art form and everyone's tastes of what they consider good design are different. (It's why everyone has their own choice of art hanging in their homes). This means some projects have no revisions and others have more, which can add time to your design delivery. But, there are some reasons the design process might feel slow, but there are ways you can speed it up.
December 19, 2021
34: Why colour accessibility is important for your brand
In today's episode, we're talking everything about colour accessibility.  What it is, and why it's essential. Check your colour accessibility here.
December 17, 2021
33: 5 Design Trends for 2022
Here are our favourite picks of what's Hot in 2022.  History's repeating itself and we're all for it. (Well except the last two years). One thing is for sure, next year is going to be colourful. 
December 13, 2021
32: Burnt out? Maybe it's time to stop doing it all yourself.
If you're tired, burnt out and sick of working in your business and are wondering if outsourcing can help you free up headspace and scale—then today's episode with business coach Ryan Drake will be a real treat.
December 10, 2021
31: 7 Christmas Design Ideas For Your Business
Time to lean into some festive cheer.  If you're looking for some Christmas inspiration check out these 7 quick and easy design tips to bring some joy to your world. 
December 07, 2021
30: 5 Design Ideas for December
This is your monthly dose of design ideas for December.  🎅
December 02, 2021
29: A Design Roadmap for Start Ups & Rebrands.
In today's episode, we answer one of our most frequently asked questions, "where do I start?!"   Discover the fundamentals of creating a slick brand for your business, whether you're launching for the first time or undertaking a rebrand. 
November 29, 2021
28: Sincerely, Your Email Signature That Needs A Design
In today's episode of design that scales we are talking about all things email signatures, what's best practice and what you need to include and drop from yours.  Visit if you want some help designing your signature.
November 25, 2021
27: Why your Google Slides look like 💩
Imagine this you hire a designer to create you some stunning slides, but it doesn't look how you wanted or work the way you hoped. Sound familiar? Here are three reasons that might be the case in today's episode of design that scales.
November 23, 2021
26: When Should You Redesign Your Logo?
Today, we will talk about the 4 things you need to consider when redesigning your logo.   Join us on our Facebook group—Design That Scales. Find out more about unlimited graphic design. Drop me a message. 
November 17, 2021
25: 3 Tools to Scale Your WorkFlow.
In today's episode, Ben is sharing the three tools he uses daily to scale his workflow.  These tools will save you time and elevate your copywriting from providing feedback to designers quickly through to business operations (what?!).  Listen to today's episode to find out how he uses these tools at 55 KNOTS.  If you want to find these tools, you can discover them below: Grammarly— Loom— Notion—
November 15, 2021
24: How to choose a CTA colour
Want your call to action to stand out, but not sure what colour to choose?  Listen to today's episode to find out what colour is best.
November 13, 2021
Bonus: Where the heck is Anna?
You may have noticed that Anna has been missing the last few episodes, find out why in this microcode. 
November 10, 2021
23: Fiverr, Freelancer, Subscription or Agency?!
Ben takes an in-depth look at the different options for engaging in a designer and the pro's & cons for each.   If you're not sure what's the best option for your business, have a listen as each model has its merits based on your budget, the life stage of your business and even how you want to work with your designer.
November 07, 2021
22: Two Business Books to Scale Your Business.
Scaling your business can be tough, from disappearing profit to blending in to the crowd.   In today's episode, Ben talks about his favourite business author Mike Michalowicz and how two of his books changed the landscape at 55 KNOTS, and how they can help scale your business too. 
November 03, 2021
21: 4 Design Hacks Boost Your Blog Engagement
Writing blog posts, but feel like they're a waste of your time?  Try these design hacks to boost your post engagement. 
November 02, 2021
20: 5 Design Ideas for November
In today's episodes, we give you five design ideas to brief into your design this November. 
October 29, 2021
19: 4 ways to drive urgency in your marketing
From ‘limited time only’ to ‘ends soon’ - are you driving urgent action in your marketing or not? Urgency language, countdown clocks and bold calls to action are all key. Try our ideas and let us know how you go!
October 26, 2021
18: How to design the perfect logo with guest Jolan
What does it take to design an excellent logo? 55 KNOTS’ in-house logo designer Jolan shares what makes a great logo and what make an average one. Listen as he takes us through his unique design process - you’ll be in stitches!
October 26, 2021
17: How to spookify your marketing with our Halloween design tips
Should you run a Halloween campaign for your brand or not? Join Gap-Tooth-Gary and Annargghhh as they chat promotion planning, creepy homepage design, scary stylescapes, social media contests and more!
October 24, 2021
16: 4 social media content hacks
From content and channel planning through to social design templates - if you’re not trying this on social for your business, you’re missing out.
October 20, 2021
15: How to create Facebook ads that actually perform
What are your paid ads trying to achieve? Once you’ve got audience and channels locked…what happens next? Could carousel video ads be your creative breakthrough or something else? Find out as we talk mobile versus desktop, pixel-perfect ads, out of home campaigns and more.
October 13, 2021
14: 4 design hacks to grow your startup
When you start a new business, every small decision counts. Is your brand missing a logo reveal? Could you boost your leads with an explainer video? Find out what can happen to a business when they evolve without a brand guideline...oh no!
October 09, 2021
13: 4 ways to improve your audio for video and podcasting
Whether you’re recording outside with the elements or in the studio, make your audio sound better now. Set up your recording equipment right by using a ‘dead cat’ or a perhaps a blanket!? Build confidence in your voice with some easy voice warmups!
September 29, 2021
12: How to write the perfect design brief
From portfolio checks through to design tests, find out how to hire the right designer for the job. Pressure test your creative brief to make sure your design can be delivered swiftly!
September 29, 2021
BONUS: 5 Design Ideas for October
In today's episode of Design that Scales, Ben is taking you over 5 designs ideas for October in this swift but value-packed bonus episode.    
September 28, 2021
11: How to know what type of designer you need for the job
Not sure if you’ve hired the right type of designer for the job? Put your mind at ease and put your $$ where it counts! Find out the difference between a BAU graphic designer, an illustrator and a logo designer. Perhaps a motion designer is exactly what you need…time to find out.
September 22, 2021
10: How to fix your ecommerce marketing design and boost CTR
Learn about value strips, lockups, count down clocks and kick-ass headlines to nail your marketing goals. Get the latest on design best practice across coupon campaigns and CTAs that drive real action.
September 15, 2021
09: How to choose the right colours for your brand
Why do Facebook and PayPal use the colour blue? Is red really too aggressive or does it cut-through? Don't make a decision about your brand colours until you know what they really mean. Find out about the pros and cons of using red or blue in your marketing.
September 07, 2021
08: 4 content marketing hacks
In today's episode, we're talking about our go-to sources of inspiration to generate content marketing ideas, when we're all out of ideas.
September 01, 2021
BONUS: 5 Design Ideas for September
Not sure what to brief into your design team this month?  Here are 5 design ideas we are seeing on-trend or that will give you a boost in engagement.  
August 30, 2021
07: How to know when you should use animation and video instead of static images
If you want scroll-stopping design, you need to know what type of content works best on each unique channel. Find out how to pronounce GIF - and get the pros and cons of our top time-saving motion content hacks for impact and performance.
August 26, 2021
06: 4 ways an explainer animation will help grow your brand
From huge SEO benefits through to snackable and impactful 'how to' content, an explainer animation is truly the best friend your business has been looking for! Whether you want 2D, 3D or live action, find out all things price and process to get your animation started today - and your website dwell time up! 
August 17, 2021
05: 4 ways to use website design to drive leads
We like our leads hot! Optimise your menu bar, reduce decision fatigue and increase dwell time with our top 4 website design tips (and visual faux pas to avoid!).
August 15, 2021
04: How a subscriber downturn was flipped into a brand breakthrough
Find out what a fierce koala bear and a no crap guarantee have to do with a big ‘Aha moment’. Why trusting your gut (not your friends) and ignoring your competitors could be the change you need.
August 04, 2021
03: 4 AB testing tips to unlock Facebook ad performance
Tested and proven! Hear our top AB split tests to unlock engagement-driving design. Could vibrant or muted colours be your secret Facebook ad weapon? Or perhaps something else.
July 30, 2021
02: Top 4 design trends for July
Could disharmonious colours be your creative breakthrough? Or are your customers begging you to declutter your brand with a minimalist aesthetic?
July 21, 2021
01: How 55 KNOTS began
Why it was time to leave the corporate 9-5 to help businesses scale through excellent design.
July 16, 2021