WaysConf Podcast

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Discover the power of Remix, a groundbreaking library that embraces web standards to redefine modern web development. As developers grapple with complex tools and frameworks, creating performant and maintainable applications becomes increasingly challenging. What if there's a solution that leverages core web principles to streamline development? Enter Remix In this talk, learn how Remix harnesses web standards, such as URLs, Fetch API, HTML, and HTTP caching, to elevate developer and user experiences, ultimately empowering you to become a better developer!

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A single question often lingers throughout any design process: will it work? Often, the short answer is simply – "No." The long answer? "Noooo!" Dissatisfied, we ponder potential improvements in a search for groundbreaking solutions. We turn to bold overarching schemes, 5-year strategies, time-consuming workshops, sprawling customer journey maps or the obvious almighty cure-all of "Do your research!"... but perhaps the answer is so simple it seems insignificant.

At its core, the design of any product can be broken down into individual interactions between it and the user. This decision-based relationship presents a blank canvas filled with small opportunities, where every single moment can be make-or-break for the user. What does that mean in practice? Well, let's just catch up on the WaysConf to explore why, when designing experiences, you should focus on crafting individual moments that captivate users and shape their behaviors!

PS. Research and all that strategy stuff are actually quite crucial, too.

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Between the lines of stakeholders: maintaining a great relationship resulting in outcomes and opportunities.

Communicating and trust building between the designer and stakeholders is crucial for bringing great value to the digital product. If you have it, impossible becomes possible. I'd like to discuss how to maintain the awesome relationship between designer and stakeholder(s), as well as share the most important rules of thumb on research, formulating hypotheses, interviewing people, and validating your design decisions while building agreements between the two parties along the way.

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Abstract:

Simple sites can enjoy simple architectures and hosting strategies. But what happens when we need to offer more complex, dynamic experiences to our users? Or when we need to offer localisation or personalisation? Things can get difficult when we need to build and serve these sites with confidence.

Modern rendering models and workflows make this far more approachable than before. And technologies like Edge Functions allow us to enrich our sites with more advanced features for our users.

In this talk we’ll learn about popular approaches to rendering our sites, and see how we can choose between them. And we’ll explore a practical example using Edge Functions to deliver personalised experiences to our users without compromising on performance or robustness.

Presentation outline:

1. Understanding the challenge

• The challenges when building websites with personalisation

• The Personalisation Spectrum (Universal, Individual and the stages between)

• Traditional and popular approaches

• Rendering patterns that aim to help

2. Seeking a solution

• Edge-side-rendering and how it complements other rendering

• Desirable properties for sites that scale

• How to design your site for robust and scalable personalisation

3. Learning by example

• Exploring a practical example of delivering localised and personalised content

• Reviewing the key takeaways and concepts

• Next steps for learning and experimenting

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Google is blind. It doesn't see beautiful layouts, engaging carousels, attractive illustrations, and photos. The same is true for many other users who visit our site and may not necessarily rely on the culturally dominant sense of sight. The use of storytelling principles in coding comes to the rescue, changing the optics from visual coding to linear coding arranged logically. By asking questions about whether the structure of our website tells a logical story, whether its content carries meaning and function, and whether the reader of this story can easily navigate through it by finding strategic elements, we are able not only to create well-functioning websites, which the blind Google and its crawlers will visit and rate higher in the SEO ranking. Above all, we will reach all Internet users who sit down to the coded reading with the satisfaction that someone has prepared a user-friendly website written like an engaging story.

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If you listen to the hype, everything is moving to the "edge!" First we started deploying our apps and assets there and now our functions are moving there and even our data is migrating there. If you're wondering how the edge applies to you and your app, this session will break it down. We'll cover what we mean by the edge, whether the edge lives up to its lofty promises and ways you can get started using edge functions and edge data to improve your application.

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Digital Accessibility from the Ground Up: Integrating Design Principles into Organizational Processes.

In the current digital environment, it is essential for organizations to prioritize accessibility to promote inclusivity and ensure equal access to information and services for all users. To achieve this, organizations need to embed inclusive design principles into their core processes from the very beginning. Inclusive design principles will take center stage, focusing on how organizations can integrate them into various stages of the digital development lifecycle. From requirements gathering and design to development and testing, the conference will showcase best practices, tools, and methodologies that support the integration of accessibility into each phase. Participants will learn practical techniques to ensure accessibility is considered at every step, promoting inclusive digital experiences from the ground up. We will explore the synergies between WCAG 3.0 and the iterative design process, unearthing new possibilities for co-creation, collaboration, and innovation.

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API-based solutions are becoming a critical building block of modern digital products. What are they? How can they impact your design process? Finally, how to evaluate them without bothering your software team (too much)?

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Flutter, React Native, native... or something else? In this talk I will dive into the current state of mobile cross-platform development, highlighting the latest frameworks, methodologies and industry standards.

I will discuss performance of every major framework - not limited to technical performance, but developer experience as well.

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Never urgent, rarely important: how to find and elevate the value of visual (UI) design for different types of project.

Consult The Eisenhower Matrix, and most visual (UI) design tasks will fall under the delete (distraction and unnecessary) quadrant. Ask your product manager if you can work on improving the curvatures of the icon set you are using, and observe closely. Visual (UI) design is the thing that attracts people's attention; although it is genuinely the least important aspect of product design, delivering work related to visual improvements is usually pushed down. How to navigate the paradox of this situation? How to show the hidden value of the visual (UI) design, and when to let go? This talk is about being more strategic about the craft of pushing pixels and micro-interactions.

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When we talk about high-loaded interfaces, internal portals and so on, we always imagine graphs, tables, timelines, kanbans and similar interface elements.When working on such projects, you realise that most of the elements don't fit the tasks users need to complete, or they fit, but they could be made even better. There are 1000's of guides on the Internet on how to make the visualization better, but there are almost no guides on how to choose the approach and why it's important. That is what determines how users interact with the product and the profit of the company. The goal: To help designers find the right approach to display information, to listen and hear users, and to understand their challenges and pains. To show examples of how the same information looks in one way or another, and what features can help improve it.

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Is UX still a creative field? What down to earth designers should know about speculative design.

Creativity is considered a crucial characteristic of successful UX designers. However, more often than not, we rely on established patterns and frameworks to find practical, tried-and-true solutions instead of exploring new frontiers. While this approach may work for the present, we miss the opportunity to shape the future. Can we do better? In this talk, I will explore the role of speculative design and how it can influence both short-term operations and long-term strategy, as well as how this practice can be applied in the UX process.

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Implementing an AI-based solution is primarily a technological challenge. Meanwhile, concepts for new products or functionalities are often born in the heads of designers. Is it possible to provide designers with a workshop that allows them to take a realistic look at the possibilities of Machine Learning? Or should we instead provide developers and architects with a design workshop, so that they can be the ones to look for applications of AI and recognize the risks of its use? Let’s discuss Human-Centered AI and the role of collaboration between designers and developers in building the next wave of better Artificial Intelligence products.

WaysConf 2024 coming soon! Don't miss anything and follow us! I’m currently working on a tool that aims to automate the repetitive tasks of user research. I would like to talk about the process that I used to build such a tool, what it’s capable of, why designers should embrace AI, and my prediction for the impact of AI on UX in general. I’m working as a Product Designer for AI tools since 2019 and have a deep understanding of what is currently possible and where the limitations are. I would like to share my knowledge about the intersection of AI, design and business and how we as designers should handle the big shifts that are now reaching our industry.

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In today’s ever-changing business environment, an effective teamwork has become a crucial factor in achieving success. Cross-functional teamwork is the process of bringing together individuals with diverse skill sets and perspectives to work towards a common goal. This can be a challenge, but when done effectively, it can lead to a number of benefits, including:

– Increased innovation: Cross-functional teamwork allows for the sharing of ideas and perspectives from different areas of the business. This can lead to the development of new and innovative products and services.

– Improved efficiency: Cross-functional teamwork can help to streamline processes and improve efficiency. This can lead to cost savings and increased profitability.

– Enhanced customer service: Cross-functional teamwork can help to improve customer service. By working together, different departments can ensure that customer needs are met and that problems are resolved quickly and efficiently.

In order to achieve success through cross-functional teamwork, it is important to create a culture of collaboration and communication. This means breaking down silos and encouraging employees to share information and ideas. It also means providing employees with the tools and resources they need to be successful.

If anybody is looking to improve business’s success, cross-functional teamwork is a great place to start. By working together, different departments can achieve more than they could on their own.

Outline:

1. Introduction to cross-functional team

2. Benefits of cross-functional team

3. The challenges of cross-functional teamwork

4. Strategies to build successful cross-functional team

5. Case study of a successful cross-functional team based on real-life experience

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In this talk, participants will learn about the power of mentorship and support in shaping the next generation of UX designers. As a UX/UI designer trainer and UX/UI Designer, I will share personal experiences and practical tips for becoming a successful mentor and building a culture of support within cross-functional teams. They will also learn about the importance of building self-confidence in others and creating a supportive work environment. This talk is relevant not only to UX design, but also to other areas of the workplace. By sharing my own experiences and offering practical tips, I want to inspire the audience to become better mentors and more supportive colleagues, ultimately shaping the next generation of UX (and other) designers.

The outline would be:

Introduction and my experience as UX/UI Designer and trainer

Explanation of the importance of mentorship and support in the workplace and how it can shape the next generation of UX designers.

Part 1: The Power of Mentorship: Discussion of the benefits of mentorship for both the mentor and mentee. Sharing personal experiences and success stories of mentoring relationships.

Offering practical tips and advice for those looking to become mentors.

Part 2: Building Self-Confidence and Support:Discussing the importance of building self-confidence in others and creating a supportive work environment, share practical strategies for building self-confidence and fostering a culture of support within cross-functional teams, explanation how these strategies can be applied not only to UX design but also to other areas of the workplace.

Conclusion: Summing up the main points of your presentation. Encouraging the audience to become mentors and to build supportive work environments.

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As a DesignOps practitioner, you are responsible for getting DesignOps initiatives executed in an orderly fashion. In Peter Boersma’s view, this means that you should maintain a roadmap for DesignOps, and work with others to get the initiatives on it done. The maintenance part already consists of at least five different activities, and for the execution part you will need people with the DesignOps Mindset to help you. Peter will show how he has done this in the past, including examples of DesignOps initiatives from Miro and ServiceNow.

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Everyone can become a webflow expert (the truth about mindset, skillset, and how to become webflow master)

Webflow is a hot topic nowadays, although its marketing is pretty misleading (same as other no-code tools). It's not about web design, or rather, not design-only. It's about development. As long as we can use Webflow for design, true, switching the mindset to development will make us create timeless, effortless and efficient websites. Not only sites that look good and attract the eye. Let’s talk about best practices and most common mistakes in Low-code development.

Let’s decompose no/low-code development mindset, including consulting approach and value–focus (not deliverables). What you’ll learn is, being able to treat websites as products and tools helping companies reach business goals. Understand how designers and Webflow dev’s see layout, what you have to remember about.

How to approach accessibility. Interactions (not only animations). How important it is to spend more time thinking than acting - for example, how to build comprehensive CMS structures, by starting from information architecture, and more.

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Neurodiversity, what UX should know to design (even better) accessibility solutions

Temat, jaki chciałabym poruszyć to krótkie 20 min dotyczące autyzmu wśród kobiet i w związku z tym anxiety disorder i jaki to ma wpływ na projektowanie obecnie. Dotyczy to projektowania świata cyfrowego, który jest nieodłącznie powiązany ze światem rzeczywistym. Temat autyzmu u kobiet i neuroróżnorodności jest bardzo niszowy i wiele osób myśli, że wie, jak to jest - ja natomiast nie myślę, ja wiem, bo osobiście doświadczam - mam kilka cech neuroatypowych i zależy mi, by przekazać innym, na co można zwrócić uwagę. Projektując dla osób neuroatypowych i /lub z zaburzeniami lękowymi tak naprawdę projektujemy bardzo dobrą architekturę informacji, więc projektujemy dla wszystkich. Zbiorę autentyczne przykłady kobiet i dziewczyn - jak odbierają i radzą sobie w (nie tylko) cyfrowym świecie i pokazać zbiór różnych przykładów związanych z anxiety disorder. Czyli co powinien wiedzieć UX, by projektować (jeszcze lepiej) inkluzywny design.

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The voice of the customer - about the shortcomings of declarative research in product discovery

Voice of the Customer - easy to get and analyze, hard to conclude from. Organizations have fallen in love with automatic techniques for tracking feedback from their customers. They eagerly reach for reviews, opinions, helpline reports and ratings on scales. It gives them a conviction that their organization is customer-centric. However, it is not the most accurate source of users' needs in product discovery. In the presentation, I will focus on what are the limitations of declarative methods and what are their alternatives.

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Making a mountain out of a molehill. Designing an application accessible to seniors

I will share how I transformed a project aimed at adding a dark mode in the interface of an application for registering car entries in logistics parks into designing a solution accessible to seniors. The users of the application are security guards who work at security posts at night, opening and closing gates for cars. Initially, the most frequently reported problem was glare from the screen and problems with reading data in tables. During my research, I diagnosed a broader problem - the application needed to be adapted to senior users.

My talk will explore the fear and uncertainty experienced by users aged 60+ who are forced to navigate an increasingly digital world. I will address why they are often apprehensive about using applications, computers, and technology in general. I will also emphasize the importance of understanding the needs and problems faced by seniors in order to design effective solutions that cater to their unique requirements. Through empathy and skillful design of tools that seniors use at work, we - designers - can help them climb the "rocky hills" of technology.

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As front-end developers writing modern web applications, we often forget that a deep knowledge of HTML is a skill to be honed. The result is that the huge majority of digital products have invalid HTML, which results in accessibility issues. In her talk, Marta will show you how to start taking HTML seriously by showcasing how to implement some very common semantic elements along with those less common ones. She will explain why this matters and share strategies on how to keep your skills fresh.

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Discover highly recommended techniques for optimizing web performance, including JS, INP metrics, style recalculation and optimization for JS frameworks.

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In the current information age, data visualizations need accessibility just as any other content type. Whilst we rave over supplying images with alternative text and providing closed captions or audio descriptions for multimedia, barely anyone seems to consider the accessibility of the ever-growing mound of data visualizations in our everyday news feeds.

Charts and graphs are a huge accessibility challenge, but obiding by a few simple rules can greatly improve the user experience of many special needs groups - especially the visually impaired and users with cognitive deficits - enhancing the experience for all of us at the same time.

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From irrationality to user engagement - how behavioral economics can improve UX design?

What factors influence user decisions, and how can they be used to increase engagement? I will discuss examples of how behavioral economics techniques can be applied to web design and mobile applications.

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Whether it's a morning routine, a historical tradition, or a religious

ceremony, rituals play an essential role in shaping our identity and connecting us with others. Likewise, rituals can serve as a powerful tool for building a strong design culture, promoting collaboration, and unlocking the team's potential to achieve better design outcomes. In this talk, we're going to dive into the most important designer rituals out there, exploring how these shared experiences can bring chemistry, alignment, and collaboration to your team's creative process. And the best part?

You'll learn how to design your very own ritual from scratch, including all the essential ingredients for success.

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Most current UI libraries provide great user experience with a vast number of components. But when it comes to heavy customization and non-standard scenarios, especially for E-Commerce, they become hard to manage, scale or even slow down performance. How to create a UI library that provides users the most possible freedom in customizing components, while keeping our performance and scalability to the fullest? How much customization freedom is enough? That's what my talk is about.

WaysConf 2024 coming soon! Don't miss anything and follow us! About the impact of ChatGPT and other AI tools on UX writing Generative AI is revolutionizing the way writers in the tech industry create content. With the help of AI tools like ChatGPT and Midjourney, writers, designers, researchers and any person on earth basically can generate high-quality, original content faster and more efficiently than ever before. I mean, even this content was partially written by AI. Whether you're a professional UX writer or designer looking to optimize your workflow or a UX manager looking to keep up with the latest trends, learning how to use generative AI can help you stay ahead of the game.

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The voice of the customer - about the shortcomings of declarative research in product discovery

Voice of the Customer - easy to get and analyze, hard to conclude from. Organizations have fallen in love with automatic techniques for tracking feedback from their customers. They eagerly reach for reviews, opinions, helpline reports and ratings on scales. It gives them a conviction that their organization is customer-centric. However, it is not the most accurate source of users' needs in product discovery. In the presentation, I will focus on what are the limitations of declarative methods and what are their alternatives.

WaysConf 2024 coming soon! Don't miss anything and follow us! Now that you know content goes first and plain language is key, it’s time to dig deeper and figure out how to make it all work in your organization. How to take a step back, reflect, and make the best use of your current UX writing resources? How to hire content professionals and structure work to get the best results? We’ll talk about collaboration, content style guides you’ll actually use, designing for diverse groups and markets, and possible development paths for UX writing professionals. Get ready for real-life challenges and case studies from an in-house specialist and an external consultant. Hands-on experience only, no filler!

WaysConf 2024 coming soon! Don't miss anything and follow us! Every product uses words in the interface. Ways of how it gets there may differ, but usually it involves at least some work from designers and developers. I’d like to explore possible ways of managing words throughout the process, to streamline your work with it and alignment, both design and development side. Topics I’d like to cover: Sources of truth for UI copy (for better alignment) Tools that can help you craft strategic copy for the experience and quantify results (fog score basics + Figma plugins to automate work) Production changes without development (for faster development) “Key” management and localization tools overview Git as an extra asset for designers/content designers This topic is actually the result of struggles the teams I met had. I’d like to emphasize there is no universal ways of working, but there are tools and methods you can employ for individual painpoints and challenges in specific scenarios.

WaysConf 2024 coming soon! Don't miss anything and follow us! The subject of the presentation is the creation of products/tools that are intended for a specialized target group. How to conduct conversations and collect requirements? How to gain the necessary knowledge to create a product? How to create a design process and concepts, and finally how to conduct tests with users? How to stimulate the imagination to understand the mechanics of the tool? How to approach a topic which is overwhelming and scary at first if we do not understand the product from both a technical and practical point of view? How to deal with the project if you are the only designer on the team? I would like to use the case studies - to create tools for the world of gaming.

WaysConf 2024 coming soon! Don't miss anything and follow us! Jak stworzyć framework projektowy dla dużej organizacji? - Wnioski i lekcje z 4 lat wdrażania Service Designu w Santander Bank Polska W swojej prezentacji opowiemy o transformacyjnej drodze jaką Santander Bank Polska przeszedł od pierwszych doświadczeń projektowych realizowanych przez grupę entuzjastów, aż do przekrojowego ustandaryzowania procesu rozwoju produktów. Pokażemy jak skutecznie wdrażać service design w skali tak dużej organizacji i dlaczego dedykowany framework odgrywa ważną rolę. Wyjaśniamy też jak skutecznie komunikować wartość designu w środowisku skoncentrowanym na biznesie oraz dlaczego wcale nie potrzebujecie wielu projektantów by Service Design w Waszej organizacji działał dobrze.

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Join me to learn how to make your digital life easier and more creative.
Using popular no-code tools like Bubble.io, Webflow, Make.com, and Apple Shortcuts, I'll
guide you through the process of transforming your ideas into tangible digital projects.
You'll see firsthand how I built tools, apps and websites. From setting up automated
email flows and creating landing pages to developing AI assistants and apps leveraging
the power of OpenAI. This is not just theory; it's about actionable knowledge you can
apply right away.
Everything will be broken down into easy-to-understand steps. By the end of our
session, you'll have a roadmap to recreate the apps I've showcased and the inspiration
to embark on your own no-code journey.
Whether you're a designer wanting to bring your visions to life or a developer looking to
streamline your workflow, this session is for you.
Let's gooo no-code!

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During this talk about web performance, you will discover how to make your website faster and more usable, and how this leads to an improvement in user experience and an increase of visibility of your site on search engines, even reducing digital marketing costs. Andrea will share his extensive web performance experience and provide practical, high-impact, and easily applicable tips on how to improve performance in 2023.

WaysConf 2024 coming soon! Don't miss anything and follow us! See a number of tools that help me in my daily work, significantly increasing my efficiency. In addition to no-code tools, I'll show you their practical applications and the optimizations I create using robots. We'll look at how you can improve your workflow with the help of make.com scenarios and you'll also see how Alice - my personal AI assistant - works.

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Many organizations and communities have a technological debt, and they also have a leadership debt. When you join a new place, you are presented with an implicit and undefined set of assumptions on how to lead. I guess it is an amalgamation of the ghosts of the past and present leaders, with their good and bad habits, amplified by the general organizational culture. So, it is safe to assume that there is no single answer to the question of what‘good’ leadership is in a place you find yourself. Any answer you come up with is a good one as long as you feel that your approach suits you and helps others around you develop their potential. You probably already have a sense of what you appreciate about the leaders, supervisors, and managers you met on your path so far and what you want to avoid at any cost. Let's unpack how to find out what leader you want to become.

WaysConf 2024 coming soon! Don't miss anything and follow us! Do these rigid frameworks of thought inadvertently trap us in our own bubble, thus limiting our perspective on the broader context?

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3D design is becoming a fundamental part of the design field. A paradigm shift is happening where 3D is becoming more essential to the design process and a recent happening within ML is supercharging the creative process of it.

The talk will explore the history of 3D, common misconceptions about what it is, its current status, and how it could impact the future of design. Gábor will share their learnings building a web-based real-time collaborative 3D design tool, and how it introduces a more accessible 3D design process that can scale.,

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TDD - Trust Driven Development. How building trust can help removing the gap between Designers and Engineers.

We all know that Software Development Lifecycle can be a complicated process. We are usually good at identifying bottlenecks and we have tools like Value Stream Mapping to visualize them. We are often able to remove some of the berries by adjusting the process itself. There are also some impediments that can only be removed by building trust across teams. During my talk, I will shine the light on how to build trust between these teams, break the silos and make enhance products.

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Going form 0 to 1 with founder, obsessed with his idea, is one of the Product Designer's most rewarding and challenging experiences. In a world without dozens of POs, corporate rat race, where your voice is heard — your skills thrive at the speed of light.The story about how to work with early-stage and why it is crucial for Product Designers' growth. What's essential for young and new founders, and how you can answer their needs and be a sparing partner from day one. And lastly, how one day you're working on branding to talk with developers about data sets the next day.

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Want to learn how to better scale your design systems within Figma? Join Luis to learn about a new feature that they are releasing very soon. We'll look at the why, how, what, and where of the future design system state within Figma. Bring your notebook!

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Exploring the Ethics of Dark Patterns in UX Design: Balancing Business Goals with User Trust and Loyalty.

In this presentation, we will explore the use of dark patterns in UX design and discuss their potential impact on users. We will examine different types of dark patterns, such as false urgency, sneak into the basket, and bait and switch, and discuss their effectiveness in achieving business goals. We will also discuss the ethical implications of using dark patterns and consider how they can undermine user trust and loyalty. Finally, we will offer some tips for designing user experiences that are both effective and ethical, and discuss how designers can balance business goals with user needs and expectations.

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Interface without barriers: what tools to use to make your app accessible to everyone.

In today's digital world, accessibility has become an increasingly important issue. With a growing number of people relying on technology, it's crucial to ensure that your application is usable by everyone, regardless of their ability. But how do you make sure that your app is accessible to everyone? In this presentation, I will explore the tools and techniques you can use to make your application more accessible. From keyboard navigation and screen reader compatibility to color contrast and font size, you'll learn about the essential elements of accessible design. Whether you're a seasoned developer or just starting out, this talk will provide you with the knowledge and resources you need to make your application accessible to everyone. Join us to learn how to build an interface without barriers and make a positive impact on the lives of people who depend on technology.

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Knock on effect: how product management translates into business relationships.Welcome to our discussion on stakeholder relationships, where we will explore the crucial role of Product and Account Managers in driving business success. By working together harmoniously, Product and Account Managers can ensure that all product and business goals are aligned and achieved.Product management is essential in shaping business relationships by ensuring that products developed and marketed meet the needs and expectations of customers and stakeholders. This has a significant knock-on effect, strengthening business relationships by driving the right outcomes. Account managers are also critical in managing stakeholder expectations, including executives, investors, and business partners. They must understand the big picture and communicate transparently with all stakeholders, ensuring everyone is aligned and working towards the same objectives.Our experience has shown that building honest relationships with clients is vital for achieving business outcomes and delivering the right product outputs. Transparent collaboration between stakeholders, Account and Product Managers is essential for developing lasting relationships and sustainable products.During our discussion, we will draw on real cases from the nomtek digital studio and present insights from both Product and Account Managers' perspectives.

WaysConf 2024 coming soon! Don't miss anything and follow us!Breaking into the design industry is hard and getting harder still. Unfortunately, that’s only the first hurdle. Dropping the “junior” is a big achievement, but it’s also a gateway to a new, challenging environment. In my talk I’ll share my experience and thoughts on the mid-journey: what are the obstacles, how to tackle them, plan your career, job-hunt, and develop your skills. I’ll also dispel some myths regarding the required skills and following The Design Process™.

WaysConf 2024 coming soon! Don't miss anything and follow us!Today the majority of product teams understand that accessibility is an essential characteristic of a digital product, not a nice set of low-priority user stories that can die in the backlog. What challenges does a product team face on the way to make an existing product accessible? How does it handle legal issues? I’m going to share my personal experiences and the insights I gained working on improving accessibility of digital products based in Europe and North America. I'll reveal practical tips and lessons learned from real-world projects, where accessibility played a pivotal role. Together, we'll explore how to foster an accessibility-first mindset within design teams and drive positive change in the digital landscape.

WaysConf 2024 coming soon! Don't miss anything and follow us! "Love Will Forgive You Everything" but… "The whole point is that two want it at the same time." Entering the market with a product that users will immediately love is much more difficult than the classic MVP path, but this is the only way to gain market share today. What truly makes a product meet criteria of Minimum Loveable Product, and to what extent are they consistent with the classic MVP concept? This perspective is based on my experience working on a startup within a large organization.

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While it may sound like heresy, user-centered design is slowly wearing out and no longer fits into the complex and dynamic world. There is room for new approaches to design, such as practice-centered design. We will explain what it entails and provide numerous concrete examples from projects in which we have applied it. In our opinion, the practice-centered approach allows for a better understanding of the context in which the product operates, leading to more valuable insights. And as it turns out, it is easy to convince both internal and external clients to embrace it. So, are you ready to make the switch?

WaysConf 2024 coming soon! Don't miss anything and follow us!

Two years on a rocket ship. Lessons from designing one of the most successful SaaS solutions on the planet.

Two years ago, Snowflake decided to locate its major European R&D center in Warsaw. Coming from two different backgrounds (a design studio & a big tech giant): we share our retrospective on two years working at Snowflake. We'll talk about how an extremely collaborative culture, "slow haste," and a strong focus on execution, contribute to an environment where design is the key differentiator. Snowflake proves that SaaS business does not have to be boring and that user experience can be a critical factor in determining the product's success. The founders challenged the assumption that data warehouses must be rigid, siloed, and difficult to use. Against a typical trend in that industry where product development is technology-driven, Snowflake's first acquisition—Numeracy, was for acquiring the best UI for the Data Cloud. Early investment in building a great user experience resulted in unprecedented customer satisfaction and loyalty, which made Snowflake the biggest tech debut in the history of Wall Street.