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The Franchise Entrepreneur

The Franchise Entrepreneur

By Des Pheby

Let Des Pheby, the man behind Wok&Go, explain how franchising and an eye for opportunities can improve your business, your profit margins and your way of life. Des offers a humorous, insightful and often candid look at how franchising fits in the modern business world.
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Negative Thinking

The Franchise EntrepreneurMay 14, 2020

00:00
17:53
Preparation and Opportunity

Preparation and Opportunity

In this episode of The Franchise Entrepreneur, Des explains how preparing ahead of time can allow new opportunities to present themselves in unexpected ways. 

Mar 01, 202115:03
Expansion - Part 2

Expansion - Part 2

Continuing from the previous episode, Des kicks off 2021 by revealing his expansion plans and how you can use similar strategies to grow during a difficult business year. 

Jan 12, 202118:41
Expansion

Expansion

In this episode of The Franchise Entrepreneur, Des discusses expanding your business in a recession. He explains how his business managed to survive in the midst of the last recession and strategies you can use to move forward during the current situation. 

Oct 12, 202024:38
Network is Networth

Network is Networth

In this episode of The Franchise Entrepreneur, Des discusses the meaning of the phrase "Network is networth" and what it enables you to do in your business.  

Oct 05, 202013:39
Hard Times

Hard Times

In this episode of The Franchise Entrepreneur, Des discusses the impact of the latest government announcements regarding Covid-19. He covers 10 pm closures, losing business in busy periods, silver linings during these hard times and more

Sep 25, 202016:18
Reflections

Reflections

In this episode of The Franchise Entrepreneur, Des reflects on the direction his business has taken post-lockdown and examines how his experiences can help other entrepreneurs.

Sep 18, 202025:01
Value & Tax

Value & Tax

In this episode of The Franchise Entrepreneur, Des discusses the effects of "eat out to help out", as well as his thoughts on VAT and tax increases.

Sep 07, 202024:03
Kevin Woodford

Kevin Woodford

In this episode of The Franchise Entrepreneur, we enjoy the company of our very first guest as I sit down to talk with Kevin Woodford. Kevin Woodford is a manx celebrity chef, actor, television presenter, businessman, hotelier and former restauranteur.

Jul 06, 202032:23
Educating Yourself

Educating Yourself

In this episode of The Franchise Entrepreneur, I talk about the six forms of education we receive, as well as the importance of discovering your most effective learning style.


Jun 29, 202019:31
Tough Decisions

Tough Decisions

In this episode of The Franchise Entrepreneur, I discuss making tough decisions in the midst of the Covid Crisis and how losing business during the pandemic doesn't make you a failure.

Jun 22, 202026:23
Beware the Consultant Fees

Beware the Consultant Fees

In this episode of The Franchise Entrepreneur, I discuss how to spot an untrustworthy consultant when it comes to working out the costs of franchising your business. 

Jun 15, 202026:00
The Power of Experience

The Power of Experience

In this episode of The Franchise Entrepreneur, I discuss how past experience can be invaluable for navigating tough times in the present and for creating new opportunities. 

Jun 10, 202017:43
Celebrations

Celebrations

In this episode of The Franchise Entrepreneur, I discuss why there's nothing wrong with celebrating your achievements publicly, ignoring haters online and giving yourself a pat on the back when you deserve it.

Jun 08, 202013:38
Stay Vigilant

Stay Vigilant

In this episode of The Franchise Entrepreneur, Des reminds those working in the food & beverage industry to stay vigilant in the wake of the changes caused by Covid, even as things gradually return to normal. Des discusses how changes in the housing markets post-Covid will affect restaurants as well as other examples.

Jun 01, 202016:18
Grand Reopenings

Grand Reopenings

In this episode of The Franchise Entrepreneur, Des talks about how the relaxing of lockdown restrictions will affect the food and beverage industry. Des discusses his own plans for reopening and how other businesses can reopen safely and effectively. 

May 29, 202025:41
The Brightside

The Brightside

In this episode of The Franchise Entrepreneur, Des discusses the overload of negativity found in social media and the news, and what we can do as individuals to restore some balance. 

May 27, 202013:39
 Just a number

Just a number

In this episode of The Franchise Entrepreneur, Des discusses how we're never too old to start again (no matter how great the setback) and how negative events like redundancies can be an opportunity for greater success.

May 22, 202021:31
Brave New World?

Brave New World?

In this episode of The Franchise Entrepreneur, Des discusses whether the changes made during lockdown have changed the outside world forever.  He also announces an exciting guest for an upcoming podcast. 

May 20, 202022:09
Covid Closures

Covid Closures

In this episode of The Franchise Entrepreneur, Des addresses the difficult topic of selling or closing a business post-lockdown. He discusses how business owners can make that choice and what some viable options are for remaining open or starting again.

May 18, 202018:49
Negative Thinking

Negative Thinking

In this episode of The Franchise Entrepreneur, Des draws from the work of Trevor Moawad and discusses the power that negative thinking can have on your mindset. 

Des discusses a simple but effective psychological trick for not letting negative thinking stand in your way.

May 14, 202017:53
Future Proof

Future Proof

In this episode of The Franchise Entrepreneur, Des talks about multiple income streams and how they're more important now than ever.  

Des discusses how reliance on a single income stream can hurt your business in challenging times and the various ways businesses can branch out.

May 11, 202018:22
Family & Business

Family & Business

In this episode of The Franchise Entrepreneur, Des examines how lockdown can be a good time to reassess your goals and reflect on balancing family time with business time. 

May 06, 202015:43
Compound Effect

Compound Effect

In this episode of The Franchise Entrepreneur, Des talks about the compound Effect and how small changes can lead to big differences over time. 

May 04, 202009:57
Patience is a Virtue

Patience is a Virtue

In this episode of The Franchise Entrepreneur, Des discusses the value of patience as businesses begin to consider reopening their doors. He explains why reopening too many stores too early can potentially affect your cash burn in negative ways and how a cautious approach is a wise one.

May 01, 202017:04
Cash Burn

Cash Burn

In this episode of The Franchise Entrepreneur, Des discusses the new government "bounce back" loans for small businesses. He talks about the issue of cash burning during Covid-19 and how businesses can minimise the damage done. He also explores how businesses can manage cash burn as they start to reopen.

Apr 29, 202020:53
Risk & Compromise

Risk & Compromise

In this episode of The Franchise Entrepreneur, Des discusses the importance of taking risks and compromising in order to keep your business afloat during these challenging times. He highlights where other restaurant businesses fall short in this regard and reveals his own methods for making the best of a bad situation. 

Apr 27, 202013:42
Personal Branding

Personal Branding

In this episode of The Franchise Entrepreneur, Des explains the importance of personal branding and how it can be crucial for building a successful business. He explains what personal branding is, how it has helped in developing his own business and cites examples of personal branding experts.

Apr 27, 202021:45
Identifying Investors

Identifying Investors

In this episode of The Franchise Entrepreneur, Des discusses what kind of people choose to invest in franchises, as well as those that don't and why. 

Apr 21, 202015:38
Dark Kitchens In-Depth

Dark Kitchens In-Depth

In this episode of The Franchise Entrepreneur, Des dives into the dark kitchens, explaining what they are, how to operate them and how they can be beneficial to ambitious entrepreneurs. 

Apr 16, 202017:04
Lockdown Life

Lockdown Life

In this episode of The Franchise Entrepreneur, Des discusses how to enjoy your time in lockdown, the misleading portrayals of entrepreneurs on social media and spending lockdown how you want to, not how your feel pressured to. 

Apr 14, 202017:17
Recession Tactics

Recession Tactics

In this episode of The Franchise Entrepreneur, Des continues his series on the aftermath of COVID-19 and what businesses can do to survive the oncoming recession. Des shares 16 different strategies he himself used during the great recession of 2008.

Apr 09, 202024:59
Life After Covid

Life After Covid

In this episode of The Franchise Entrepreneur,  Des draws on his experience with the 2008 recession to form some predictions about the economic impacts in the aftermath of the Corona Virus and what business owners can do to survive it. 

Apr 08, 202018:43
Covid Concerns

Covid Concerns

In today's episode of The Franchise Entrepreneur, Des talks about the topic on everyone's mind and all over the news: Covid-19. In anticipation of the difficult time ahead of us, Des discusses what businesses can do to cope in the coming months, the importance of maintaining a positive attitude and preparing ourselves for future challenges. 

Mar 18, 202011:40
Constructive Criticism

Constructive Criticism

In this episode of the Franchise Entrepreneur, Des takes on some criticism regarding his podcast and explains why he thinks it's misplaced. 

Feb 20, 202015:56
Time is money

Time is money

In this episode of The Franchise Entrepreneur, Des discusses the topic of multiple income streams. He talks about the ways people of all ages can improve their income and how you can efficiently manage your time to be as productive as possible. 

Feb 13, 202020:56
2020 Tips

2020 Tips

In this episode of The Franchise Entrepreneur, Des shares his advice on how to make 2020 your best year yet. He discusses what truly matters in life, managing your inner critic and reveals some important truths about the world of business and how to remain calm and confident within it. 

Jan 22, 202015:07
2020 Vision

2020 Vision

In this episode of The Franchise Entrepreneur, Des reveals his predictions for the new year, explaining the direction he sees certain brands heading in and the effects this will have on the high street as a whole. 

Jan 13, 202021:42
Landlord Mindset

Landlord Mindset

In this episode of The Franchise Entrepreneur, Des examines the art of negotiation with landlords, specifically when it comes to retail and restaurants. He draws from his own personal experience with a recent negotiation and explains how you can find a landlord prepared to pay you to take on their property. 

Dec 12, 201911:35
Achievements & Aspirations

Achievements & Aspirations

In this episode of The Franchise Entrepreneur, Des looks to the future, considering his goals for the coming year as well as looking back on what has been achieved at Pheby Food Concepts in 2019. He discusses how these reflections can be useful lessons for your own entrepreneurial endeavours.

Nov 25, 201917:05
The Pendulum

The Pendulum

Expansion and new developments can be a risk but this week, Des explains how timing can make a HUGE difference.

Nov 08, 201910:23
Retirement Ruminations

Retirement Ruminations

In this episode of The Franchise Entrepreneur, Des examines what retirement means for an entrepreneur and dispels some of the myths associated with it. He considers whether retirement is suitable for everyone and if it's all it's cracked up to be.

 

Oct 25, 201912:52
All in the delivery

All in the delivery

This week, I look at how and when to introduce delivery to your business and how it can impact your current business model.

Oct 11, 201924:12
The Franchise Documenteur

The Franchise Documenteur

In this episode of The Franchise Entrepreneur, Des announces an exciting new project. Followers of The Franchise Entrepreneur podcast will be able to see a documentation of the development of Des' new pizza restaurant Dough Dough. Followers will be able to get a behind the scenes glance at the journey of the restaurant and learn even more about the process of creating a new franchise along the way. 

Oct 04, 201909:35
Four Rules for Franchising

Four Rules for Franchising

In this episode of The Franchise Entrepreneur, Des reveals the four most important rules for aspiring entrepreneurs and explores the positive impact these rules can have on our lives when we take them to heart. 

Sep 27, 201914:33
Onward and Upwards

Onward and Upwards

In this episode of The Franchise Entrepreneur, Des examines the importance and methods of growing along with your business, as well as the value of challenging yourself and taking on exciting new endeavours. 

Sep 20, 201912:06
Surviving Recession

Surviving Recession

In this episode of the Franchise Entrepreneur, Des discusses the likelihood of a recession in the near future and how to deal with it when it arrives.  He explains how a recession can be a valuable opportunity instead of a reason to worry. 

Aug 30, 201915:16
Smoke & Mirrors

Smoke & Mirrors

In this episode of The Franchise Entrepreneur, Des explores the dangers of deception surrounding social media and criticises the false appearances that are so prevalent in today's online world. 

Aug 16, 201905:51
Seizing Opportunities

Seizing Opportunities

In this episode of The Franchise Entrepreneur,  Des discusses the reasons why certain brands refuse to franchise and the opportunities they miss out on as a result. He examines the mistakes of famous brands (including Jamie's, Wagamama's and Garfunkle's) and explores how to avoid making the same errors of judgement. 

Aug 02, 201915:26
Personal Growth

Personal Growth

In this week's episode of the Franchise Entrepreneur, Des examines the personal changes you will go through on your entrepreneurial journey, as well as the skills you will need to develop as your business grows. He covers self-discipline, having a strong vision and the power of persuasion.

Jul 26, 201914:26
Talking Toasties - Part 2

Talking Toasties - Part 2

The Franchise Entrepreneur has its first guest. In this episode, Des discusses business and franchising with "the toastie queen". Laura has set up a popular toastie cafe' in Chester and is now considering her next move. 

Check out the previous episode for part 1.

Jul 19, 201937:53