Skip to main content
The Franchise Entrepreneur

The Franchise Entrepreneur

By Des Pheby
Let Des Pheby, the man behind Wok&Go, explain how franchising and an eye for opportunities can improve your business, your profit margins and your way of life. Des offers a humorous, insightful and often candid look at how franchising fits in the modern business world.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Breaker Logo

Breaker

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

Currently playing episode

Negative Thinking

The Franchise Entrepreneur

1x
Preparation and Opportunity
In this episode of The Franchise Entrepreneur, Des explains how preparing ahead of time can allow new opportunities to present themselves in unexpected ways. 
15:03
March 1, 2021
Expansion - Part 2
Continuing from the previous episode, Des kicks off 2021 by revealing his expansion plans and how you can use similar strategies to grow during a difficult business year. 
18:41
January 12, 2021
Expansion
In this episode of The Franchise Entrepreneur, Des discusses expanding your business in a recession. He explains how his business managed to survive in the midst of the last recession and strategies you can use to move forward during the current situation. 
24:38
October 12, 2020
Network is Networth
In this episode of The Franchise Entrepreneur, Des discusses the meaning of the phrase "Network is networth" and what it enables you to do in your business.  
13:39
October 5, 2020
Hard Times
In this episode of The Franchise Entrepreneur, Des discusses the impact of the latest government announcements regarding Covid-19. He covers 10 pm closures, losing business in busy periods, silver linings during these hard times and more
16:18
September 25, 2020
Reflections
In this episode of The Franchise Entrepreneur, Des reflects on the direction his business has taken post-lockdown and examines how his experiences can help other entrepreneurs.
25:01
September 18, 2020
Value & Tax
In this episode of The Franchise Entrepreneur, Des discusses the effects of "eat out to help out", as well as his thoughts on VAT and tax increases.
24:03
September 7, 2020
Kevin Woodford
In this episode of The Franchise Entrepreneur, we enjoy the company of our very first guest as I sit down to talk with Kevin Woodford. Kevin Woodford is a manx celebrity chef, actor, television presenter, businessman, hotelier and former restauranteur.
32:23
July 6, 2020
Educating Yourself
In this episode of The Franchise Entrepreneur, I talk about the six forms of education we receive, as well as the importance of discovering your most effective learning style.
19:31
June 29, 2020
Tough Decisions
In this episode of The Franchise Entrepreneur, I discuss making tough decisions in the midst of the Covid Crisis and how losing business during the pandemic doesn't make you a failure.
26:23
June 22, 2020
Beware the Consultant Fees
In this episode of The Franchise Entrepreneur, I discuss how to spot an untrustworthy consultant when it comes to working out the costs of franchising your business. 
26:00
June 15, 2020
The Power of Experience
In this episode of The Franchise Entrepreneur, I discuss how past experience can be invaluable for navigating tough times in the present and for creating new opportunities. 
17:43
June 10, 2020
Celebrations
In this episode of The Franchise Entrepreneur, I discuss why there's nothing wrong with celebrating your achievements publicly, ignoring haters online and giving yourself a pat on the back when you deserve it.
13:38
June 8, 2020
Stay Vigilant
In this episode of The Franchise Entrepreneur, Des reminds those working in the food & beverage industry to stay vigilant in the wake of the changes caused by Covid, even as things gradually return to normal. Des discusses how changes in the housing markets post-Covid will affect restaurants as well as other examples.
16:18
June 1, 2020
Grand Reopenings
In this episode of The Franchise Entrepreneur, Des talks about how the relaxing of lockdown restrictions will affect the food and beverage industry. Des discusses his own plans for reopening and how other businesses can reopen safely and effectively. 
25:41
May 29, 2020
The Brightside
In this episode of The Franchise Entrepreneur, Des discusses the overload of negativity found in social media and the news, and what we can do as individuals to restore some balance. 
13:39
May 27, 2020
Just a number
In this episode of The Franchise Entrepreneur, Des discusses how we're never too old to start again (no matter how great the setback) and how negative events like redundancies can be an opportunity for greater success.
21:31
May 22, 2020
Brave New World?
In this episode of The Franchise Entrepreneur, Des discusses whether the changes made during lockdown have changed the outside world forever.  He also announces an exciting guest for an upcoming podcast. 
22:09
May 20, 2020
Covid Closures
In this episode of The Franchise Entrepreneur, Des addresses the difficult topic of selling or closing a business post-lockdown. He discusses how business owners can make that choice and what some viable options are for remaining open or starting again.
18:49
May 18, 2020
Negative Thinking
In this episode of The Franchise Entrepreneur, Des draws from the work of Trevor Moawad and discusses the power that negative thinking can have on your mindset.  Des discusses a simple but effective psychological trick for not letting negative thinking stand in your way.
17:53
May 14, 2020
Future Proof
In this episode of The Franchise Entrepreneur, Des talks about multiple income streams and how they're more important now than ever.   Des discusses how reliance on a single income stream can hurt your business in challenging times and the various ways businesses can branch out.
18:22
May 11, 2020
Family & Business
In this episode of The Franchise Entrepreneur, Des examines how lockdown can be a good time to reassess your goals and reflect on balancing family time with business time. 
15:43
May 6, 2020
Compound Effect
In this episode of The Franchise Entrepreneur, Des talks about the compound Effect and how small changes can lead to big differences over time. 
09:57
May 4, 2020
Patience is a Virtue
In this episode of The Franchise Entrepreneur, Des discusses the value of patience as businesses begin to consider reopening their doors. He explains why reopening too many stores too early can potentially affect your cash burn in negative ways and how a cautious approach is a wise one.
17:04
May 1, 2020
Cash Burn
In this episode of The Franchise Entrepreneur, Des discusses the new government "bounce back" loans for small businesses. He talks about the issue of cash burning during Covid-19 and how businesses can minimise the damage done. He also explores how businesses can manage cash burn as they start to reopen.
20:53
April 29, 2020
Risk & Compromise
In this episode of The Franchise Entrepreneur, Des discusses the importance of taking risks and compromising in order to keep your business afloat during these challenging times. He highlights where other restaurant businesses fall short in this regard and reveals his own methods for making the best of a bad situation. 
13:42
April 27, 2020
Personal Branding
In this episode of The Franchise Entrepreneur, Des explains the importance of personal branding and how it can be crucial for building a successful business. He explains what personal branding is, how it has helped in developing his own business and cites examples of personal branding experts.
21:45
April 27, 2020
Identifying Investors
In this episode of The Franchise Entrepreneur, Des discusses what kind of people choose to invest in franchises, as well as those that don't and why. 
15:38
April 21, 2020
Dark Kitchens In-Depth
In this episode of The Franchise Entrepreneur, Des dives into the dark kitchens, explaining what they are, how to operate them and how they can be beneficial to ambitious entrepreneurs. 
17:04
April 16, 2020
Lockdown Life
In this episode of The Franchise Entrepreneur, Des discusses how to enjoy your time in lockdown, the misleading portrayals of entrepreneurs on social media and spending lockdown how you want to, not how your feel pressured to. 
17:17
April 14, 2020
Recession Tactics
In this episode of The Franchise Entrepreneur, Des continues his series on the aftermath of COVID-19 and what businesses can do to survive the oncoming recession. Des shares 16 different strategies he himself used during the great recession of 2008.
24:59
April 9, 2020
Life After Covid
In this episode of The Franchise Entrepreneur,  Des draws on his experience with the 2008 recession to form some predictions about the economic impacts in the aftermath of the Corona Virus and what business owners can do to survive it. 
18:43
April 8, 2020
Covid Concerns
In today's episode of The Franchise Entrepreneur, Des talks about the topic on everyone's mind and all over the news: Covid-19. In anticipation of the difficult time ahead of us, Des discusses what businesses can do to cope in the coming months, the importance of maintaining a positive attitude and preparing ourselves for future challenges. 
11:40
March 18, 2020
Constructive Criticism
In this episode of the Franchise Entrepreneur, Des takes on some criticism regarding his podcast and explains why he thinks it's misplaced. 
15:56
February 20, 2020
Time is money
In this episode of The Franchise Entrepreneur, Des discusses the topic of multiple income streams. He talks about the ways people of all ages can improve their income and how you can efficiently manage your time to be as productive as possible. 
20:56
February 13, 2020
2020 Tips
In this episode of The Franchise Entrepreneur, Des shares his advice on how to make 2020 your best year yet. He discusses what truly matters in life, managing your inner critic and reveals some important truths about the world of business and how to remain calm and confident within it. 
15:07
January 22, 2020
2020 Vision
In this episode of The Franchise Entrepreneur, Des reveals his predictions for the new year, explaining the direction he sees certain brands heading in and the effects this will have on the high street as a whole. 
21:42
January 13, 2020
Landlord Mindset
In this episode of The Franchise Entrepreneur, Des examines the art of negotiation with landlords, specifically when it comes to retail and restaurants. He draws from his own personal experience with a recent negotiation and explains how you can find a landlord prepared to pay you to take on their property. 
11:35
December 12, 2019
Achievements & Aspirations
In this episode of The Franchise Entrepreneur, Des looks to the future, considering his goals for the coming year as well as looking back on what has been achieved at Pheby Food Concepts in 2019. He discusses how these reflections can be useful lessons for your own entrepreneurial endeavours.
17:05
November 25, 2019
The Pendulum
Expansion and new developments can be a risk but this week, Des explains how timing can make a HUGE difference.
10:23
November 8, 2019
Retirement Ruminations
In this episode of The Franchise Entrepreneur, Des examines what retirement means for an entrepreneur and dispels some of the myths associated with it. He considers whether retirement is suitable for everyone and if it's all it's cracked up to be.  
12:52
October 25, 2019
All in the delivery
This week, I look at how and when to introduce delivery to your business and how it can impact your current business model.
24:12
October 11, 2019
The Franchise Documenteur
In this episode of The Franchise Entrepreneur, Des announces an exciting new project. Followers of The Franchise Entrepreneur podcast will be able to see a documentation of the development of Des' new pizza restaurant Dough Dough. Followers will be able to get a behind the scenes glance at the journey of the restaurant and learn even more about the process of creating a new franchise along the way. 
09:35
October 4, 2019
Four Rules for Franchising
In this episode of The Franchise Entrepreneur, Des reveals the four most important rules for aspiring entrepreneurs and explores the positive impact these rules can have on our lives when we take them to heart. 
14:33
September 27, 2019
Onward and Upwards
In this episode of The Franchise Entrepreneur, Des examines the importance and methods of growing along with your business, as well as the value of challenging yourself and taking on exciting new endeavours. 
12:06
September 20, 2019
Surviving Recession
In this episode of the Franchise Entrepreneur, Des discusses the likelihood of a recession in the near future and how to deal with it when it arrives.  He explains how a recession can be a valuable opportunity instead of a reason to worry. 
15:16
August 30, 2019
Smoke & Mirrors
In this episode of The Franchise Entrepreneur, Des explores the dangers of deception surrounding social media and criticises the false appearances that are so prevalent in today's online world. 
05:51
August 16, 2019
Seizing Opportunities
In this episode of The Franchise Entrepreneur,  Des discusses the reasons why certain brands refuse to franchise and the opportunities they miss out on as a result. He examines the mistakes of famous brands (including Jamie's, Wagamama's and Garfunkle's) and explores how to avoid making the same errors of judgement. 
15:26
August 2, 2019
Personal Growth
In this week's episode of the Franchise Entrepreneur, Des examines the personal changes you will go through on your entrepreneurial journey, as well as the skills you will need to develop as your business grows. He covers self-discipline, having a strong vision and the power of persuasion.
14:26
July 26, 2019
Talking Toasties - Part 2
The Franchise Entrepreneur has its first guest. In this episode, Des discusses business and franchising with "the toastie queen". Laura has set up a popular toastie cafe' in Chester and is now considering her next move.  Check out the previous episode for part 1.
37:53
July 19, 2019
Talking Toasties - Part 1
The Franchise Entrepreneur has its first guest. In this episode, Des discusses business and franchising with "the toastie queen". Laura has set up a popular toastie cafe' in Chester and is now considering her next move. Part 2 coming next week.
31:48
July 12, 2019
Magnetic Franchising
Have you got a franchisable business but don't know how to find franchisees? In this week's episode Des reveals all the different portals, media and methods that you can use to attract them. Des always gives reliable, down to earth advice drawing from his own experience of creating the international Wok&Go franchise.
25:42
July 5, 2019
Is distraction killing your dreams?
Do you spend most of your time obsessing over TV shows, celebrities, sports or politics and wonder why you still haven't achieved your business goals? In this week's episode, Des talks about how distractions are preventing you from realising your dreams. He also tells you what you should be obsessing over in order to stop living via someone else's life and take control of yours instead.
11:01
June 28, 2019
The Story So Far
A little overview of how Des has grown his business this year and of the exciting projects and side hustles that he's got planned for the second half of 2019. Learn, get inspired and start creating multiple streams of income yourself.
12:08
June 21, 2019
Financial Freedom
In this episode, Des talks about how financial freedom can mean different things to different people. He then goes on to explain how you can achieve it if you have realistic expectations, a plan and discipline.
28:04
June 14, 2019
Human Interest
As important as facts and figures are, don't forget to invest a little time and effort into your most useful selling tool... YOU. This week Des looks at how human interaction can be the key to bring a deal over the finish line and forge stronger business relationships.
21:07
June 7, 2019
What Went Wrong?
What was behind the collapse of Jamie’s Italian? In this episode, Des discusses what’s harming many restaurant chains and businesses, and what could be done to save them.
29:46
May 24, 2019
The Next Step
You've got your business set up. What's next? Des introduces you to three different options, outlining the pros and cons for each choice. This podcast is brought to you by Des Pheby, founder of Pheby Food Concepts and the Wok & Go franchise. Drawing from his years of experience in the food franchising industry, Des offers clear, down-to-earth advice which can help you make your dreams a reality. 
28:35
May 17, 2019
About Last Week
The British Franchise Association got in touch with me after last week's episode. Find out what we talked about.
21:50
May 10, 2019
Underdogs
Is the British Franchise Association still relevant if you want to start your franchise? Des voices his concerns about the current state of their seminar system, and explains why the focus should be on the "underdogs" of the industry.
15:59
May 3, 2019
Born with it?
Are we born with the ability to become an entrepreneur or are these instincts something we hone? Des discusses his own history in business and his humble beginnings to give you a better look at what becoming entrepreneurial really entails.
19:14
April 26, 2019
Having Your Cake
So you've got a business but how can you get more from what you have? Maybe it's time to bake up some new layers to your business strategy! This week, Des looks at his concept for franchises, how it's worked for him and some ideas for how it could work for you. Let's face it, who doesn't love cake!
22:34
April 19, 2019
Critical Thinking
Love it or hate it, criticism and hate can be seen as a genuine motivation in the business world but is outside criticism more important than the pressures we put on ourselves? Des takes a dive into the real motivation you can generate from the negative and why success is not always measured in the feedback of others.
13:20
April 5, 2019
Lease on life
Leasing a property for your business is a crucial part of the setup process, let Des Pheby explain some of the simple ways you can get the most out of the deal and get more bang for your buck.
14:51
April 1, 2019
Doom or boom?
This week, Des looks at the high street, Brexit and the opportunities that come from, what some say, are less than favourable opportunities in retail.  Is it all doom and gloom for franchisers and entrepreneurs in the UK or is it time to stake a claim and watch your profits boom? Every week, Des Pheby gives you insight into the workings of a successful franchise in a frank, relaxed and honest style.
21:39
March 22, 2019
Silver is gold
This week, Des looks into the boom in "silver Entrepreneurs" and how they're not letting age get in the way of a good business deal. Des explains the advantages the older generation have in the modern business environment and how you can attract this often forgotten demographic to your business or franchise. This episode also features the perils of automated light switches.
23:31
March 15, 2019
Upscaling
In this weeks episode, Des gives you some insight in to how to approach the scale of your business, be that growing, solidifying your foothold in the market or introducing new services and products to boost your revenue streams. Every week, Des Pheby gives you insight into the workings of a successful franchise in a frank, relaxed and honest style.
29:49
March 8, 2019
New Horizons
 In this weeks episode, Des covers one of the most exciting parts of franchising: taking your franchise overseas! Des shares his own unique insight and personal experience with expanding a franchise internationally so that you can do the same! This podcast is brought to you by Des Pheby, founder of Pheby Food Concepts and the Wok & Go franchise. Drawing from his years of experience in the food franchising industry, Des offers clear, down-to-earth advice which can help you make your dreams a reality.
19:29
March 5, 2019
Family First
Des looks into future proofing your business with your family. A useful look into ways to motivate your family in keeping involved with your business and excited to take it to the next level, even after you retire. Let Des Pheby explain how franchising and an eye for opportunities can improve your business, your profit margins and your way of life. Des offers a humorous, candid and insightful look at how franchising fits in the modern business world. 
19:18
March 5, 2019
Introduction
 Let Des Pheby explain how franchising and an eye for opportunities can improve your business, your profit margins and your way of life. Des offers a humorous, candid and insightful look at how franchising fits in the modern business world. 
20:40
March 5, 2019