Creator's MBA Podcast

In this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years.

I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social media algorithm, then you don't want to miss this episode.

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Is your Canva account a hot mess? If so, you’re in good company!

In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow.

We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the brand kit, which are essential for creating consistently on-brand marketing materials.

Brenda's got a free gift for her Canva Organization Roadmap, that you’ll definitely want to check out. So, grab your earbuds and get ready to level up your Canva game!

Is your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone.

Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online courses in 2024 and beyond.

Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your content fresh, engaging, and ahead of the curve.

Let's make sure your digital products aren't just surviving, but thriving.

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If you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.

I think sometimes we make it more difficult than what it needs to be.

Let’s jump right into three tips on how you can sell your digital products without a huge complicated launch.

Want a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024.

From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration.

Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.

In this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses! Mentioned in this episode:

I have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.

In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year.

She identifies the three types of courses: start a course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares!

She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.

So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.

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Welcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing.

In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to store information, analyze data, and optimize business growth.

We also get an inside look at the power of segmentation in email marketing, as Jenna explains how marketers can send personalized content to specific segments of their contact lists. She shares strategies for implementing automation, optimizing automations, and simplifying email marketing to ensure scalability.

If you're looking to level up your email marketing game and save valuable time, this episode is a must-listen. So grab your notebook and pen, and join us as we learn from Jenna Carelli about the art of email marketing automation on the Course Creator's MBA Podcast.

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On this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media.

Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement.

Jelena highlights TikTok as a platform with significant reach and recommends it for discovering new audiences. She also provides valuable insights on using Instagram as a networking platform and utilizing its various features, such as Reels, carousels, and long-form captions. Jelena shares her strategies for repurposing content, leveraging time and resources, and tailoring content to different learning styles.

She emphasizes the importance of human connection and interaction on Instagram and provides valuable tips on building a social media audience. Jelena also discusses the challenges and changes in Instagram over the years and stresses the importance of adapting and experimenting with new features. She provides insights on prioritizing revenue versus long-term strategy and offers recommendations for course creators and businesses starting out.

Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.

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On this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day.  Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget.

Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory.

She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.

In this episode, you'll learn:

• The best place for someone to start if they're new and on a budget
• Things people should think about before they start running ads
• Strategies that are working now after all of the iOS updates
• The realistic return someone can expect from ads
• Common mistakes to avoid when starting Facebook ads

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On this episode of Course Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience.

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients.

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance.

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On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey.

Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them.

A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today!

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Welcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.

Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers.

This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process.

So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!

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C.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically.

She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a lasting impact. Don't miss this episode of the Course Creator's MBA Podcast!

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Nadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with your dream customer.

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Customer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business.

Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience.

Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me."

If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen.

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In this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience.

With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.

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Jocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals.

Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.

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Elizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.

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Marketing strategist, Amanda Warfield, shares her expert tips on how to successfully launch your online course. She emphasizes the importance of understanding the five stages of the customer journey and tailoring your content to address your audience’s pain points. By doing research and building a waitlist, you can increase your chances of a successful launch and long-term success for your business. Tune in to discover how to simplify your marketing and prepare your audience for your course or membership launch.

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In this episode, one of my favorite email marketing experts, Kate Doster, shares valuable insights on using bundles to grow your email list and generate revenue.

From deciding whether to offer a free or paid bundle to using monetization strategies, Kate provides practical tips for making your bundle stand out in a crowded marketplace.

Kate emphasizes the importance of maintaining personal integrity, building personal connections, and avoiding overwhelming people with too many gifts.

Listen in to learn how you can successfully use bundles to grow your email list and generate revenue for your business.

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Copywriting expert, Nicole Kepic, shares her wealth of knowledge on how to write effective newsletters that engage and sell. With 20 years of experience, she emphasizes the importance of consistency and personality in newsletter writing to build a community of loyal followers and convert them into customers. Her tips on incorporating personal stories, finding the right balance of selling, and measuring success will help any business create newsletters that stand out and connect with their audience.

Specifically, we discuss:

• Why it is important to stay connected with your email subscribers
• What to do if you’ve been ghosting your subscribers
• 3 different ways you can approach SELLING in your emails?
• Why stories are so powerful when writing emails
• Why done is better than perfect when sending newsletters
• Some metrics to measure when gauging the success of your newsletters

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Copywriter launch strategist, Stephanie Tilton, shares her expert advice on the critical pre-launch phase of launching a course. With a focus on creating authentic, heart-driven content over a four-week period, Stephanie emphasizes the importance of validating ideas and gauging audience interest before launching, to ensure a successful course launch. With tips on creating effective pre-launch content and advice on what types of content to avoid, this podcast is a must-listen for any course creator or membership owner looking to improve their launch strategy.

Specifically we discuss:

• Why pre-launch content is so important
• Why pre-launch content is often overlooked or not used effectively during launches
• What should be included in your pre-launch content
• Misconceptions about pre-launch content is

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In this episode, content strategist, Britney Gardner, shares valuable insights on how to create actionable, measurable content plans for business owners who are past the early stage and well into the entrepreneurial middle class phase. She emphasizes the importance of creating "action taker content" that encourages engagement and prompts the audience to take a specific action. Britney provides tips on building an audience of action takers by acknowledging their pain and providing concrete next steps. She also advises on tracking action-taking metrics to measure the success of content and offers a free gift for repurposing content. This podcast is a must-listen for anyone looking to engage their audience and drive real results.

Specifically, we discuss:

• The difference between an action taker, lookie lou, and a friend
• The missing piece in most people’s content plan that calls in action takers
• The best ways to measure action-taker content

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In this episode, certified content marketing strategist, Heather Richie, shares her expertise on creating content that resonates with an audience.

With valuable insights on common mistakes businesses make when creating a content plan, Heather provides actionable tips on researching and understanding audience needs, developing a content strategy that aligns with business goals, and optimizing content for different channels.

Whether you're a seasoned content creator or just starting out, this podcast is a must-listen for anyone looking to create content that engages their audience and achieves business success.

Specifically, we discuss:

• Common mistakes business owners make when creating a content plan and how to avoid them
• How to align your content plan with your overall business goals and objectives
• Effective ways to track the success of your content plan and measure progress toward your goals
• Different ways to brainstorm and generate content ideas
• How to optimize your content for different channels, such as social media, email, and your website

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In this episode, Dani Paige, Launch Copywriter & Strategist, and founder of Sales Page Prep School, shares her insights on the importance of hiring a professional copywriter for a successful sales page for your online course or membership.

She advises finding someone who is already vetted and certified and do due diligence on the candidate before hiring them. With her free matchmaking service, Dani helps course creators and membership owners find affordable and trustworthy copywriters. Tune in to learn more about the process and tips how to vet and hire the RIGHT sales page copywriter.

Specifically, we discuss:

• Why hiring out your sales page so important
• When do you know you’re ready to hire it out
• Three tips for when you begin your search for a copywriter
• How to find that perfect sales page copywriter
• Questions course creators and membership owners should ask when interviewing copywriters to ensure they’re hiring the right one
• Tips and advice on when and how to use AI writers in your marketing

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Thirteen years ago, our guest today found herself sitting in a boardroom with a group of the internet’s top marketers. 

All men, and all making their own rules and harnessing the power of digital marketing to build businesses that allowed them the freedom to live as we all dream of. It was at this moment that she realized there was another way. A way out of stuffy boardrooms and cramped cubicles and into cozy slippers and a self-led schedule. 

A way to sidestep being overlooked and overworked and step into being her own boss. That moment changed everything and catapulted her onto a path that’s led her to a place where she’s now the one teaching others how to build an online business that fuels their wildest dreams.

In this episode I want to introduce to you Amy Porterfield. We’re going to hear about Amy’s story about how she went from sitting on the sidelines in a corporate boardroom to a multi million dollar a year digital products business owner.

Throughout the episode, we will also talk about Amy’s new book, Two Weeks Notice.

If you’re listening and thinking about turning your two weeks notice to jump into entrepreneurship, then this episode is just for you.

In this episode we cover:

• The concept of “unbossing”. What this is and what does the process of “unbossing” look like?
• Strategies for dealing with money anxiety. What if you’re scared to quit because you don’t think you’ll earn enough to support yourself?
• Some of the most successful ways we're seeing people make money online right now.

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Damla Aktekin is an Inner Child Energetic Wound Healer, Crystal Healing Teacher, and Soul Healing Writer who helps other self-healers and healers move beyond the energetic wounds of their inner children and shine brighter than they thought possible so that they can fully show up in their lives to heal themselves, their families, and their soul community.

In this episode, Damla reveals the power of creativity to heal and transform our lives. Join Damla on a journey to discover how to tap into you inner child, heal energetic wounds, and use crystals and energy healing to redefine your vitality. Damla shares her insights on creative blocks, how to stay in the flow, and how to tend to physical needs in order to unlock creative potential. 

Highlights:

• Damla's journey of leaving the corporate world of consulting to teaching $20 yoga classes.
• What to do when we run into creative blocks
• What it mean to run an online business intuitively

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Jen Theuriet is a writer and productivity coach for female creatives and entrepreneurs. Through her time-saving tips and clarity coaching, she’s here to help you make progress on your goals — while making it all feel like it’s within your reach. Her advice has been featured on Thrive Global, Healthline, Lifehack, and more. And when she’s not coaching female creatives to live smart, you can find her indulging in nature, time with friends and family, and the occasional chocolate binge.

Jen takes listeners on a journey to understanding how the brain works and creating systems and tools that match the way our brains are wired in order to achieve more with less. Jen shares valuable insights on the ‘hustle culture’, ‘Superwoman Syndrome’, the ‘needle movers’ in your life, and how to create a ‘work mode’ to eliminate distractions and create the environment you need to focus. Plus, Jen has a free video training series called the ‘Reset Routine’ available to help you stay focused and use your time efficiently. 

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Would you like to create a successful business that requires only 25 hours of work per week, one that is tailored to your individual values and financial goals?

In this episode, Karin Rozell, Creator of the Happy Little Practice Method, will share her expertise and experience to help you create the life you want and make money doing it. 

From picking the right marketing strategies for maximum success to taking time to figure out what makes you happy in your business, Karin will help you craft a model of success that caters to your specific needs and values. Tune in and take the first step towards creating your minimalist dream business!

Mentioned In This Episode

In this episode, I'm joined by Kelly McCausey, Business Coach with Love People and Make Money and founder of several different memberships. Kelly has been in business online since 2002, doing internet radio since 2003 - jumped into podcasting when it was invented in 2004. Her main business model over the years has been memberships and she provides some great insight into the marketing strategies behind a successful membership.

• Why Kelly has focused on memberships as her main business model since 2004
• How she finds customers for her memberships and her best tip to grow a membership even if you’re just starting out
• How events are her biggest driver for membership sign ups
• Why affiliates are key for memberships especially low offer memberships

In this episode, I'm joined by Parchelle Tahshi, CEO and Founder of The Author's Leverage. Parchelle is an award-winning creative educator who partners with authors to help them repurpose and monetize their bestselling books as premium and profitable online courses that create impact and additional income.

Specifically, we discuss:

• Why a book should be turned into a course 
• What Parchelle looks for when helping her clients turn their book into a course.
• How authors can monetize their books using the VRE system
• How big of an audience you need before you start & tips to get started quickly and easily

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Are you thinking of running a Black Friday sales promotion this holiday season? It's a great way to get that much needed influx of cash into your business. In this episode of The Course Creator's MBA Podcast, I chat with Brittany Long with Win With Systems all about planning your Black Friday sales promotion. 

If you're thinking of running a Black Friday sales, it's time to starting planning NOW! Listen in for tips on planning your promotion today so you can have a successful Black Friday holiday season. 

Specifically, we discuss:

• When is a good time to start warming up your audience for your upcoming promotion
• How to plan out your Black Friday sales promotion
• Should you offer discounts or bonuses (for digital products like online courses or memberships)
• How to decrease unsubscribes even though you're sending out a lot of campaign emails
• Ways you can stand out in the crowd when it feels like everyone else is in the inbox

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You've spent three months or more on launching a virtual summit. Now that it's over, but how do you continue to benefit from all of your hard earned work? 

Did you know that you an evergreen a virtual summit? 

Listen in while I chat with Jenn Zellers with Virtual Summit Search. Jenn is a Virtual Summit Alchemist and she empowers new and established summit hosts and speakers to create more reach and impact by extending the lifespan of their one-hit-wonder virtual summit experiences - without slimy sales tactics!

Here are some of the highlights:

• How a virtual summit can help grow your business
• Why you should evergreen your summit
• How you can evergreen a summit that was previously a live 3-5 day event
• What you can include in an evergreen all-access pass
• How much work is required to evergreen a summit

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In this episode we're answering your FAQs about virtual summits. Krista was recently asked if it's worth to host a virtual summit if someone didn't have a large following or email list. Here's what she told us: "Hosting a summit will actually help you grow your audience. The key is to pitch speakers who are a good fit for your summit topic and audience. Additionally, you need to give yourself enough time to plan the event (she recommends 90 days) and be specific about who your summit is for and what problem it will solve."

Listen in to get all of your burning questions answered about the best time to host a summit, summit planning, choosing a topic, pitching speakers and so much more! 

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In today's episode, we're covering how virtual summits are the all-in-one sales funnel. A summit is a powerful tool for increasing your network and visibility and growing your email list for lead generation. Summits are also integral in driving revenue into your business through the all-access pass, VIP upsells, and the promotion of your offer to your warm summit audience. 

Listen in where Krista and I discuss how virtual summits are an all-in-one funnel strategy that can 10x your results. 

Here are some of the highlights:

• How to use a virtual summit to increase visibility and sales
• What strategies to use to make a virtual summit successful
• How to launch your offer at the end of a virtual summit

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In this episode, I chat with Krista Miller with Summit in a Box. Krista helps you replace slow-growth and costly marketing strategies with a high-converting virtual summit that will multiply your revenue and lead to your biggest course, membership, or group program launch yet. Her method incorporates highly-targeted positioning and feel-good, engagement based strategies that lead to higher than average conversion rates, true connections, and making a difference through your summit in a way that creates ongoing benefits for months after the event wraps up.

"Virtual summits connect you with 15, 20, or even 30 experts in your industry all at once. They're incredible for lead generation. They engage your existing audience and make money on their own." Krista Miller

In this episode we cover the various launch strategies and the pros and cons of each. Specifically, you'll learn: 

• When to use a challenge for selling and online course or membership 
• What bundles are great for (and when you shouldn't use them)
• How you should use webinars in your business
• How summits are incredible for both lead generation, engaging your audience and selling your offers

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In this episode of The Course Creator's MBA Podcast, I chat with Jackie who is the Growth Manager at Interact about growing and segmenting your email list using a quiz.

We all want to grow our email list with our ideal customers and using a quiz as a lead magnet is a great way to not only attract the right people, but you can ask them questions in your quiz that allows you to segment your list and send them personalized information so they can take action right away. 

We chat about different ways you can use a quiz to nurture your audience that go beyond using quizzes as a lead magnet. Hint: quizzes are perfect for business owners who have online courses or memberships! 

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Liz Wilcox makes over 6 figures a year with a $9/month membership. It’s seriously wild. In this episode, Liz spills the beans about her $9 per month membership--how she came up with the idea, how she grows her membership, and her secret tips for success. 

Links mentioned in this episode: (please note there are affiliate links below which means I may get a small commission if you purchase Liz's Email Marketing Membership)

Today, on episode #121, I chat with you about how you can create a personal connection in your evergreen sales funnel.

Sometimes, sales funnels get a bad rap and that’s because we’ve all seen the bro marketing type funnels that are super automated, sleazy, pushy and just trying to get you to buy at all costs. They don’t care if the product is right for you. They’re injected with urgency, FOMO and a guarantee where you have to submit like two months’ worth of “homework” before you could ever get a refund.

I teach a different approach to evergreen sales funnels. Listen in to learn about five ways you can create a personal connection in your evergreen sales funnel so you can sell your programs on autopilot without any of sleazy bro marketing sales tactics . 

In this episode on The Course Creator's MBA Podcast, I talk about how you can use your evergreen sales funnel to help recession proof your business.

Now, I don’t pay a ton of attention to the chatter in the online world. Generally, I just keep my head down, listen to my audience and make sure that I’m serving them.

But there’s been so much talk about a recession lately and depending on who you talk to, we’re currently in a recession or headed to one soon.

I’ve even heard of entrepreneurs, ones that I would have said were hugely successful in the past, closing down their online business and pivoting to do something else because it was just getting too hard.

Now I’m old enough to have lived through the recession back in 2008. It was a tough one for many folks. My family didn’t get affected by the recession, partly by planning, saving, but mostly by diversifying our income. And I’m doing the same thing this time.

In this episode, learn different ways you can diversify your income and use your evergreen sales funnel to work for you 24x7 to sell these offers even while you're doing client work or on weekends. 

Also mentioned in this episode is our Digital Product Accelerator program so you can have someone by your side helping you set up your evergreen marketing system to diversify your income and recession proof your business. 

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So you’ve set up your evergreen sales funnel. You have your lead magnet with your registration page, your email automations and tags, your webinar registration page along with your sales page and everything else that goes into your evergreen sales funnel.

Here’s what I want you to do next. Test it.

Set up an email account, one that you can use for testing and go through your evergreen sales funnel just like a new subscriber would.

You may be surprised as to what you’ll find.

In this episode, I’ll walk you through what to review in your evergreen sales funnel and some tips on what to tweak if your sales funnel is not converting.

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One question I get all the time is….am I ready to set up an evergreen sales funnel?

Don’t I have to launch multiple times before I set up my funnel for my online course or program?

Don’t I have to make sure my webinar is converting in a live launch before I can go evergreen?

Don’t I have to invest a ton of money in Facebook and Instagram ads to do a live launch before going evergreen?

In this episode, I’ll talk about who is ready for an evergreen sales funnel and why you should start with an evergreen sales funnel (versus a live launch).

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On a scale of 1-10, how comfortable are you with tech? No matter whether you rate yourself a 10 or a 1, the good news is the tech needed for an evergreen sales funnel for your online course or program is not as difficult or scary as many may think.

And the best news is…. you don’t have to break your bank to set up an evergreen sales funnel that converts and works for your business!

In this episode, I’ll cover the must-have evergreen sales funnel tools  all specially curated to be easy on your budget.

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Have you ever wondered, how do you create urgency in evergreen sales funnels?

We know that having a deadline in an evergreen sales funnel increases your revenue and conversion rate.

But how do you do this ethically and in alignment with your values?

In this episode, I’ll walk you how to build an automated (aka evergreen) sales funnel that aligns with your values and does not compromise your ethics.

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Recorded webinars are one of my favorite evergreen sales funnels. In a webinar, you can demonstrate your expertise and build the know, like, and trust factor quickly and easily.

In this episode, I’ll walk you through step-by-step what you need in an evergreen webinar sales funnel so you know exactly what to do and when.

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All offers, even low priced tripwire offers, need a dedicated sales page to help convert your lead to a paying customer.

This is a one-page site that describes your course or program to your ideal customer. It has one goal; convert the visitor into a paying customer (if they are the right fit for your course or program).

If your sales page is poorly written or designed and does not speak to the pain points of your ideal customer; you will lose the customer that you paid good money and time to attract.

Listen in for the key elements to include on your sales page so you know exactly what is needed to help your ideal customer make an informed decision about purchasing your course or program.

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Once your new lead signs up for your email list, the worst thing you can do is never follow up with them.

Creating an email automation for your evergreen webinar is important to creating a relationship and keeping your name foremost in their mind. If you fail to stay in touch, they will miss out on your offer as well as forget who you are or how you can help them.

Listen in for the 12 must-have emails in an evergreen webinar funnel so you can convert your new lead to a paying customer, plus some other hot tips for evergreen webinar emails.

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