Skip to main content
Detail Secrets

Detail Secrets

By Andrew Sterk
An experienced auto detailer with a successful detail business gave it all up and started over so he could show you how it's done. Hello, my name is Andrew Sterk and I gave up everything to show you how to start an auto detailing business from scratch with no money, no name and no reputation. Follow my 30 day journey to a brand new detailing business.
Listen on
Where to listen
Apple Podcasts Logo

Apple Podcasts

Castbox Logo

Castbox

Google Podcasts Logo

Google Podcasts

Overcast Logo

Overcast

Pocket Casts Logo

Pocket Casts

RadioPublic Logo

RadioPublic

Spotify Logo

Spotify

How to start over in a different state with Myron Pierce.
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Myron moved to Washington state and had to start all over. Look at him now with his own line of products! https://www.duraslic.com/ https://www.tcdetail.com/
23:05
April 28, 2021
What is the best water for detailing cars?
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. To be safe you should only use pure H2O. To achieve this you need distilled water, DI water or reverse osmosis water systems. detailsecrets.com
19:46
September 16, 2020
Microfiber towels for detailing
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. What are the best microfiber towels for detailing? What is GSM and high pile mean? Find out the best towels on this episode of Detail Secrets. detailsecrets.com
23:20
September 04, 2020
💦 Detail your dashboard’s, consoles and door panels💦
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. This is the method I use for detailing door panels, dashboard’s, console’s and more. Proper chemical dilution is the key to interior detailing👍 detailsecrets.com
22:00
August 28, 2020
Careful When Detailing Engines
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. Be careful when detailing engines. You don’t want to be responsible for damages to the electrical components. detailsecrets.com
18:45
August 12, 2020
How to properly fix plastic trim!
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. Offer plastic trim restoration that actually lasts. It doesn’t wash off or fade. You can offer a warranty with it for a year or more. Find out more ways to make money detailing at detailsecrets.com or find us on Facebook @detailsecrets detailsecrets.com
16:38
August 04, 2020
What is paint correction🤔
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. Paint correction is basically removing a thin layer of paint or clear coat to remove scratches and swirl marks.  detailsecrets.com
19:47
July 08, 2020
What is the difference between compounding, polishing, and protecting?
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. It’s hard to determine what products to use for the right purpose. The major detail product suppliers confuse us with crazy marketing terms. I try to clarify some of them for you. I also cover some sanding practices and detailing pad preference for each product. detailsecrets.com
23:48
July 02, 2020
A bit about ceramic products and coatings
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. There are more and more ceramic coating products hitting the market everyday. This is a little information on them and how to apply them. detailsecrets.com
18:25
June 17, 2020
Paint sealants are designed to work better and longer than wax💦
Sponsored by The Detail Brush thedetailbrush.com Get better brushes for your detailing needs. Polymer paint sealants were the best protection until ceramic based products hit the market. Most of them are still used by most detailers.  detailsecrets.com
08:08
June 15, 2020
What does waxing your car even do?🧐
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Wax is not regulated and has been used for a long time. It has a great name in the car world but is being used less and less for paint protection.  detailsecrets.com
08:57
June 14, 2020
Paint inspection before and after washing.🤫
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Make sure to inspect the paint before starting work on the vehicle. It may save you from being blamed for something. It will definitely make you more money 💰.  detailsecrets.com
16:14
June 06, 2020
How I clay most Vehicles
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. By using “speed clay” I am able to clay an entire vehicle in a efficient and timely manor. I also use a foam cannon and car wash soap for clay lube🤫shhhh. detailsecrets.com
09:16
May 15, 2020
Headlight Restoration with a guarantee
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Clear plastic headlights and make sure you are charging for it. By using wet sanding to restore headlights and a good protection you can give your clients a warranty or guarantee.  detailsecrets.com  Check me out on my Facebook page @detailsecrets
17:32
May 11, 2020
The best way to wash a car
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. After detailing and washing 1,000’s of cars. This is the method I use to ensure a clean car with the least aggressive method. While causing the least amount of micro marring = Less swirls, less cobwebs and more shine. Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
29:53
April 29, 2020
What is detailing?
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. A simple explanation of what detailing is to me. Detailing is cleaning, decontaminating, restoring and protecting all surfaces of a vehicle.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
10:31
April 25, 2020
How to grow your detail business to the next level
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. A specific strategy of how to take your detail business to the next level. No more worrying about competition or getting new clients. This strategy will change your mindset, change your detail business and change your life.  facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets 
41:51
April 20, 2020
How to find an employee for your detail business
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. How to hire an employee, 1099 sub contractor, a trusted helping hand, a temp, a window tint pro, a pdr pro, a ppf pro, etc.  The secret to hiring temps and finding the best employee in your area.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
23:45
March 21, 2020
A day off for a detail business owner
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. A detail business owner takes a day off. But I will do my best to relax and keep my family relationships intact. Clients can be informed that you take days off. They will understand.  To book a call click the link here Book A Call Now Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
03:20
March 12, 2020
How to accelerate your business by joining and starting Facebook Groups
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Ask and answer any questions that may arise by joining Facebook Groups. Keep up with your group community. Activate your business by getting serious and offering high value in your groups and others.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
11:15
March 08, 2020
How other service providers can help boost your client base
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Getting dream detail clients by networking with other providers like pool cleaners, house cleaners, personal trainers etc. It's not hard to find a service provider to team up with. All you have to do is offer to clean their car in return for a free list of new clients.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
06:58
March 01, 2020
Run a contest to get a list of potential new clients
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Running a contest for a free detail is a great way to keep your business active and keep leads pouring in. Chances are you will end up selling an extra service. Also it will give you a list of clients that you are able to market to. Free detail work is the cheaper way of advertising.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
07:37
February 28, 2020
How to learn from the greats in the detail world
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Learning from the “greats” could change your detail business and your life. Answer this question before going any further. Why would you make your own mistakes? When you can learn from other people's mistakes and save years of wrong doing?  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
09:51
February 25, 2020
How to keep up with everyday operations
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. How to set up detail business systems and keep up with your business. You don't want to get too busy, fall behind and forget to do the essentials to keep you alive long term. Set up daily operations and this way you know everything gets done, no matter what business throws your way.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
11:42
February 19, 2020
Update my detail checklist regularly
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Make sure you are doing everything that is needed by updating a checklist. Without this you may forget something. I know I still do after detailing 1,000's of cars. This will ensure everything gets done whether it's you or an employee doing the work.  To book a call click the link here Book A Call Now Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
08:56
February 15, 2020
Bing for a detail business
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Nobody says Bing It, But  people still do. . . How can Bing aka Microsoft benefit your detailing business? This platform is a copy of google and can boost your sales without costing you much. There is a lot of competition on Google but almost no competition using Bing. Be the first in your area to grow your detail business with another platform.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
07:50
February 14, 2020
Updating online profiles for my detail business
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. Google, Yelp, Bing, Yahoo, Facebook, Instagram. Updating all of my profiles and adding pictures, info etc. Is it really all necessary? Start with one platform and work your way up. Don't be overwhelmed by the extreme amount of social platforms. They are not as scary as they seem.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
05:49
February 08, 2020
Detailing paperwork, pamphlets, business cards, quotes, and more
Sponsored by The Detail Brush https://thedetailbrush.com Get better brushes for your detailing needs. So much paperwork whether you are paperless or not. You should have a way to give people your card, pamphlets, quotes, and so much more. The paperwork is an always growing part of your detail business.  Get your detailing business paperwork set up properly.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
17:57
February 06, 2020
The power of re-targeting AKA re-marketing
Sponsored by polishedads.com Re target everyone who you have worked with before. Everyone who has checked out your website. Everyone who has reached out for a quote. The main difference between a successful detail business and a failing one is going back to people who have seen your business before. Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
09:18
January 31, 2020
Accounting-How to keep track of your detail money
Sponsored by polishedads.com Bookkeeping, accounting and Finance. The benefits of knowing if your money is coming or going. Keep track or you will never know why you are failing or succeeding. If your money is not tracked properly, how will you know where your profit and loss is coming from?  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
11:33
January 30, 2020
Pick a specialty and stick to it. Niche down for your future success
Sponsored by polishedads.com What is the specialty I want to focus on? Pick a Detailing niche and be a specialist in that area. You can't me a master of everything. But you can hire masters of specific things. Be a master in your own niche.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
13:07
January 25, 2020
How to get clients at Cars and Coffee
Sponsored by polishedads.com Enjoy a day at Cars and Coffee with fellow car enthusiasts. Find new clients talking about your expertise. Don't try to sell your services. Have a fun day and it may get you some new business.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
09:20
January 24, 2020
Finally a day off
Sponsored by polishedads.com Take the day off and do what you do to relax and unwind.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
01:28
January 23, 2020
A day to organize and record client information
Sponsored by polishedads.com Organize my CRM to record all the information of everyone I have talked to in the past 13 days of my journey. This will help me greatly in the future. Especially if you have a hard time remembering everything you have done to clients vehicles in the past.  Recording day to day operations and specific client details will help you outlast your competitors.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
07:08
January 21, 2020
How to sell to dealerships without lowering prices
Sponsored by polishedads.com Offer certain services to save dealers money and keep their cars looking better longer. Don't be afraid of dealership work. Even if other detail pro's talk bad about it.  Sometimes consistent income is a breath of fresh air.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
11:05
January 18, 2020
A day of detailing. My first sales for my new business
Sponsored by polishedads.com Trying to talk my first client out of a detail and recommending a body shop ended up getting me the business. He had a low budget and wanted me to do it anyway.  Be careful in this situation because it could get you set up for failure.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
08:58
January 17, 2020
Set up social media if you haven't already
Sponsored by polishedads.com How to optimize your Facebook to make money not just likes. Likes don't make you money but there are ways to profit from your social media pages.  Make sure to get the name of your business locked in on social media sites. You don't want other people using your detail business name.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
16:15
January 15, 2020
Networking groups can help and a yelp rant
Sponsored by polishedads.com How Yelp can help! You probably heard how bad yelp is for the detail industry. I would like to show you how they can actually help your business and hurt it as well.  Also if you aren't using networking groups then you should start today.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
14:04
January 12, 2020
HOA’s, apartments and complex detailing
How to offer a detailing amenity to high end condo’s and Apt complexes. Stop sneaking around and become the go to detail pro in high end communities.  This will boost your business and keep you busy  For tips on how to lock in your own neighborhoods check out my website To book a call click the link here Book A Call Now Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
11:44
January 12, 2020
How to stay busy with property managers
Sponsored by polishedads.com In this episode I explain how to stay busy with unlimited amounts of free marketing. Using property management companies to be the exclusive detailing business.  This approach will make you the exclusive office building detail professional in your area.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
09:26
January 10, 2020
A google ads rant
Sponsored by polishedads.com I set up my google ads and started running them. You should too! It is the easiest way to get new detail clients consistently day to day.  I actually made a $500 sale on a slow day with only $8 worth of ads.  Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
13:17
December 30, 2019
Why I don't do door to door sales
Sponsored by polishedads.com How to sell door to door without disturbing people. No door hangers, no flyers, just me and my dog.  Starting a conversation works better than door knocking. Take a walk in the neighborhood of your choice and make sales while getting some exercise.  If you want to start your own detailing business go to detailsecrets.com Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
06:18
December 29, 2019
How to market to local businesses
Sponsored by polishedads.com Get out and talk to people face to face. Go to local businesses and tell them about your detail business. This actually works. Almost every time I do this I book a new client.  In 2020 it's much harder to dismiss people face to face. Everyone is used to doing so much through their phone but people are more receptive to someone face to face.  If you want to start your own detailing business go to detailsecrets.com Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
12:13
December 28, 2019
Find detail customers online
Sponsored by polishedads.com Get your licenses, website, google my business started.  Detailing business licenses are easy to get and so are websites. Don't miss out on the opportunity for new clients that are searching online for someone to detail their car. If you want to start your own detailing business go to detailsecrets.com Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
10:23
December 27, 2019
Oops! I forgot to name my detail business
Sponsored by polishedads.com A process that will work for naming a new detail business.  Make sure you love it and won't get tired of saying it.  Make sure your name is not too similar to other businesses.  If you want to start your own detailing business go to detailsecrets.com Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
06:40
December 27, 2019
How I went mobile with my detail business
What I personally would do if I gave up everything and started a detailing business from nothing. This is Day 1 of a 30-day process that will get your detail business started. Keep your phone ringing with new clients. Have a steady amount of clients to keep your business growing every day.  If you want to start your own detailing business go to detailsecrets.com Check out the Detail Secrets Facebook Group facebook.com/groups/detailsecrets If you have any questions about your detailing business go to my website detailsecrets.com  Check me out on my Facebook page @detailsecrets
16:46
December 21, 2019