Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

By /Data
DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.
More places to listen

More places to listen

Inclusion and diversity to build developers of tomorrow with Arabella David.
Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and  how to build a community that sustains itself in a way that your engineers will want to "crash" their meetings. Trailhead platform | TrailheadDX Conference
43:01
May 23, 2019
Developers are your competitive advantage with Adam FitzGerald
Remember the popular saying "can't see the forest for the trees"? Today we're looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how much does the forest value increase? In our latest episode, we welcome Adam FitzGerald to talk about not only the value of the community as a whole - and as a competitive advantage - but we look deeper, into the value a single, incremental developer can add to your developer program. 
38:35
May 9, 2019
Skills for better developer community engagement with Jeremy Meiss
Developers don't care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and watching Doctor Who teach you for better engagement with your developer community. Jeremy Meiss Article: DevRel is like coffee.. and other profundities
48:23
April 23, 2019
Developer Communities and Forums with Adrian Speyer
Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a developer to work in developer marketing?  All discussed in this episode. Plus, a touch of old internet nostalgia.   Links to Adrian's Blog posts: Don't ship your community without C.A.R.G.O. | Are you building your community with the most valuable people in mind? Our book "Developer Marketing: The Essential Guide"
45:35
April 3, 2019
Developer Events with Katherine Miller
Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an event should offer for developers. Our book "Developer Marketing: The Essential Guide"
35:11
March 27, 2019
Developer Relations with Mary Thengvall
Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019.  Our book "Developer Marketing: The Essential Guide"
43:08
March 14, 2019
Intro
What is the Under the Hood of Developer Marketing podcast? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. DevRel? Hackathons? Personas? In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. 
00:34
March 14, 2019
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