Under the Hood of Developer Marketing

Under the Hood of Developer Marketing

By /Data
DevRel? Hackathons? Personas?
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profit from books sales is given away to a worthy coding cause.
Where to listen
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Moving from startups to global companies with Max Katz
Happy New Year! Trick question of the week: How different is practising developer marketing at a startup vs at one of the world’s largest companies? For our guest in this episode, it’s like moving to another country. Under the Hood of Developer Marketing is back in 2020 with a new episode that touches several subjects from a heavyweight in the field: Max Katz. Max walks us through the lessons learned, the KPIs, the priorities that changed along the way as he moved from a startup to leading the developer advocacy program and a big team at IBM. A great, all-inclusive episode you'll love, to kick-off the new year!  Max Katz is the Program Director for Developer Advocacy at IBM. He leads a team of Developer Advocates, together they provide developer education in NA West region.
33:41
January 9, 2020
Producing valuable content for developers with Martin Gontovnikas
Trick question of the week: Is developer marketing the dark side? Looks like we will be continuing for a second week with parallels that could make Freakonomics fans jealous. In our latest episode, we discuss the value of content. Marketing, by default, involves selling (aka the dark side) but there are more ways to go than aggressive tactics or excessive spending on paid ads. Try content for example. By producing high-quality content, you can stand out as a thought-leader in your area. And this will bring more high-quality leads than any ad. Up to what point? Up to the point that content accounts for 95% of your company's revenue. At least that is what happened to Martin Gontovnikas.   Should dev marketing people be developers? A favourite question in the field. Martin says yes, but if they don't, they should spend some time with the product teams to get a better understanding of the product. Another great episode in Season 2, full of useful....well, content! Martin Gontovnikas is the VP of Marketing and Product at Auth0. He is a software engineer that now works in Marketing. Yes, you heard right. He found a way to combine his two passions and apply his engineering thinking model to marketing.
38:20
December 13, 2019
Helping developers grow with Jesse Davis
Trick question of the week: What does developer marketing have in common with Star Trek Borgs? Sounds like a stretched parallel, but hear us out. While Borgs want to create a better version of humans, developer marketing should be helping developers grow into the best version of themselves. Back to Earth. - In our latest episode, we discuss how developer marketing should start with developers' needs and then help developers grow, to build a community that's welcoming to everyone, why you should not blame developers for and self-driving car accidents, all with a touch of (you guessed it) Star Trek.
46:53
November 19, 2019
Why to run or NOT run a hackathon with Shaharris
Shaharris, CEO of HackerNest joins us on our first episode of season 2 to discuss hackathons. He talks about the benefits of running a hackathon, the reasons why you shouldn't run a hackathon and what aspects make a group of developers a real community.  12 Reasons Public Hackathons Fail
52:23
October 30, 2019
Inclusion and diversity to build developers of tomorrow with Arabella David.
Two tips for developer advocates: maintain the curiosity and always make sure to keep developers' needs and wants prioritised. In this episode, Arabella David joins us to discuss how developer advocacy can become more inclusive and diverse and  how to build a community that sustains itself in a way that your engineers will want to "crash" their meetings. Trailhead platform | TrailheadDX Conference
43:01
May 23, 2019
Your competitive advantage and metrics with Adam FitzGerald
Remember the popular saying "can't see the forest for the trees"? Today we're looking at the tree. Assume your dev community is the forest. You know how valuable a forest is. However, how about a single tree? If a single tree is added to the forest, how much does the forest value increase? In our latest episode, we welcome Adam FitzGerald to talk about not only the value of the community as a whole - and as a competitive advantage - but we look deeper, into the value a single, incremental developer can add to your developer program. 
38:35
May 9, 2019
Skills for better developer community engagement with Jeremy Meiss
Developers don't care that you know until they know that you care. Jeremy Meiss, Director of Community for Solace, joined us to talk about developer communities and what skills a community manager needs to have. Plus, how can running a coffee shop and watching Doctor Who teach you for better engagement with your developer community. Jeremy Meiss Article: DevRel is like coffee.. and other profundities
48:23
April 23, 2019
Developer Communities and Forums with Adrian Speyer
Are forums dead? Adrian Speyer from Vanilla Forums thinks not. He joined us to discuss developer communities: where developers discuss about (praise or criticise) your product. What are the benefits of building your community? Do you need to be a developer to work in developer marketing?  All discussed in this episode. Plus, a touch of old internet nostalgia.   Links to Adrian's Blog posts: Don't ship your community without C.A.R.G.O. | Are you building your community with the most valuable people in mind? Our book "Developer Marketing: The Essential Guide"
45:35
April 3, 2019
Developer Events with Katherine Miller
Katherine Miller from the Cloud Developer Relations Events Program at Google, joins us to talk a major aspect of developer marketing: events.  From meetups to global events, we talk about the challenges and what an event should offer for developers. Our book "Developer Marketing: The Essential Guide"
35:11
March 27, 2019
Developer Relations with Mary Thengvall
Mary Thengvall joins us on our first episode along with SlashData CEO Andreas Constantinou to discuss developer marketing and developer relations, their importance and the trends coming in 2019.  Our book "Developer Marketing: The Essential Guide"
43:08
March 14, 2019
Intro
What is the Under the Hood of Developer Marketing podcast? Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers. DevRel? Hackathons? Personas? In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. 
00:34
March 14, 2019