Defeat The Breach (defeatthebreach.org) is a cybersecurity awareness coalition of partners from IT, legal and public relations specialists bringing awareness and solutions to one single place!

About Defeat the Breach: It is predicted that in a couple short years, cybercrime will cost the global economy trillions of dollars. In 2017 alone, cyberattack-related costs for small and medium-sized businesses (SMBs) equaled over $2.2 million each. Furthermore, over 60% of SMBs go out of business within six months of a major cyberattack. The founding members of the Defeat the Breach Coalition saw these statistics and decided that something had to be done. The Defeat the Breach Coalition is a multidisciplinary alliance of professionals who are experts in their chosen fields, working together to protect SMBs from every aspect of a cyberattack. The Coalition’s members are so committed to defeating the breach that we offer many of our services free of charge.

Why partner with the DBC? There is no shortage of IT service providers that claim to protect business networks from cybercrime, but what about the fallout that affects other parts of the company? Remember that $2.2 million figure? Only about half of that average loss was the result of damage or theft of IT assets, while the other half came from loss of productivity, disrupted operations, shattered customer confidence, lawsuits, fines, and other related problems. When you partner with the DBC our cybersecurity technicians will protect your systems, our legal team will protect your rights, and our public relations division will protect your reputation.

Social Links: LinkedIn

Today's guests are:

Barb Holland of Truscott Rossman: Barbs serves as Director and Senior Account Executive for Truscott Rossman, a public affairs and public relations firm with offices in Lansing, Detroit, Grand Rapids and Washington, DC. Truscott Rossman co-founded the Defeat The Breach Coalition with IT, legal and insurance leaders to help businesses plan for and manage cybersecurity incidents. Barb has nearly 30 years of strategic and crisis communications experience. Before joining Truscott Rossman, Barb worked in the health care sector and co-owned a fifth generation, family-owned business. She currently serves as a co-facilitator of Leadership Shiawassee, as an adjunct instructor in the Business Division for Baker College and as a member of the Rotary Club of Corunna.

Connect with Truscott Rossman: LinkedIn Twitter

Connect with Barb Holland: LinkedIn Twitter

Jeff Dettloff of Providence: Jeff serves as President and Chief Problem Solver for Providence Consulting, a Lansing based Cybersecurity and IT Management firm. Providence is a CompTIA Security Trustmark+ holder, has been recognized by CIO Magazine as one of the top 25 cybersecurity firms of 2017, and earned a spot on the 2018 CRN MSP 500 and Pioneer 250 lists as a top technology provider. Mr. Dettloff is the founder of the Defeat The Breach Coalition, a partnership of IT, legal, insurance, and public relations leaders helping organizations prepare for cybersecurity incidents. He was voted Emerging Entrepreneur of the year for 2009 by Greater Lansing Business Monthly; served as President of the Capital Area IT Council; has served on the Board of Directors for the Rotary Club of Lansing; is a Dale Carnegie graduate and Graduate Assistant; and Club 52 alumni and speaker.

Connect with Providence: LinkedIn Twitter

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